The Real Women Real Business Podcast

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by business mentor and Boldheart founder Fabienne Fredrickson to unpack what it really takes to grow from six figures to seven without burnout. With more than two decades of experience mentoring women entrepreneurs, Fabienne shares why the strategies that helped build a six-figure business often become the very things that hold you back from scaling further.Together, they explore the concept of leverage and how entrepreneurs can shift away from overworking toward building businesses that support their lives rather than consume them. Fabienne explains why team, systems, marketing focus, and intellectual property are key to sustainable growth, and how entrepreneurs can identify the small percentage of actions that actually drive the majority of results.Listeners will gain a fresh perspective on scaling, including how to stop trying to do everything and instead focus on what creates true momentum.If you’re ready to grow your business without losing your freedom, this episode offers a powerful roadmap to start thinking and operating differently.Timestamps:(00:01) - (05:40) - Why six figure businesses often hit a growth ceiling(05:41) - (13:20) - What got you here won’t get you there and the burnout trap(13:21) - (21:45) - Leveraging your team and why hiring earlier changes everything(21:46) - (30:15) - The four marketing paths and focusing on what actually works(30:16) - (39:20) - Identity, authenticity, and becoming magnetically attractive to clients(39:21) - (52:30) - The eight leverage activators and building a scalable business Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet The Leveraged Business book: https://boldheart.com/the-leveraged-business/book/Connect with Fabienne Fredrickson:Learn more about Fabienne: https://boldheart.comFacebook: https://www.facebook.com/fabienneInstagram: https://www.instagram.com/fabiennefred/YouTube: https://www.youtube.com/@FabienneFredricksonFabienne Fredrickson is the founder of Boldheart and has spent more than 20 years mentoring women entrepreneurs as they grow and scale their businesses while creating more freedom in their lives. Through her Leveraged Business methodology, she has helped thousands of women expand beyond six figures and build businesses that generate significant revenue without sacrificing their time, families, or well-being. Fabienne is also the author of The Leveraged Business, which outlines her approach to creating scalable, self-managing companies that allow entrepreneurs to earn more while working less.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon challenges a belief many entrepreneurs hold without realizing it - that simply owning a business automatically creates long-term value. In reality, most service-based businesses are structured more like demanding jobs than transferable assets.Shauna Lynn explains why planning for an exit should start much earlier than most people think, even if selling your business isn’t currently on your radar. Building a business that could be sold forces clarity around systems, financial visibility, repeatable client experiences, and brand equity that extends beyond the founder.Drawing from her experience working with home staging businesses and conversations with buyers and sellers across multiple industries, Shauna Lynn breaks down the structural elements that make businesses attractive to buyers and sustainable for owners.Listeners will gain practical insights into how stronger systems, cleaner financials, and consistent processes can reduce burnout while increasing both profitability and long-term value.Even if you never plan to sell, building a business that could be sold changes how you lead it today. Timestamps:(00:01) - (05:05) - Why most entrepreneurs accidentally build expensive jobs instead of businesses(05:06) - (11:10) - Why exit planning should start earlier than most owners expect(11:11) - (18:00) - The emotional attachment that makes businesses difficult to transfer(18:01) - (26:00) - Financial clarity and why buyers care about your numbers(26:01) - (33:00) - Systems, delegation, and building repeatable client experiences(33:01) - (36:00) - Why structure and brand equity make a business valuable Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastSell Ready Business Evaluation Ebook: https://styledlistedsold.com/sellreadyEp 104 - The Simple Financial Framework That Helps Business Owners Stop Guessing with Zahra Carol Baghdadi: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/financial-framework

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Sonia Barney, founder of Kaivari and Sonia Barney Design, to unpack one of the biggest decisions entrepreneurs face when growing their business - choosing the right coach.With more than two decades in the interior design industry and over ten years running her own business, Sonia shares how her journey through multiple coaching programs shaped her perspective on what truly makes coaching valuable. Together, she and Shauna Lynn explore why many entrepreneurs hesitate to invest in support, how costly the wrong coaching fit can be, and why clarity about your needs is essential before committing to any program.Sonia also introduces Kaivari, a platform she created to help interior designers connect with vetted coaches, trusted service providers, and a supportive peer network so they can grow sustainable businesses without navigating the process alone.Listeners will walk away with practical guidance on identifying business gaps, asking smarter questions during discovery calls, and approaching coaching with confidence rather than guesswork.Timestamps:(00:01) - (05:30) - Sonia Barney’s design background and early business challenges(05:31) - (13:40) - The real risks of hiring the wrong coach(13:41) - (22:20) - Why time, money, and overwhelm stop entrepreneurs from seeking coaching(22:21) - (31:45) - How Kaivari connects designers with the right support network(31:46) - (43:30) - What to look for when evaluating a coach(43:31) - (52:10) - The key questions every entrepreneur should ask before hiring a coachResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet the Questions to Ask Yourself and Your Coach Before You Hire Tip Sheet: https://kaivari.com/questionsLearn more about Kaivari: https://www.kaivari.comConnect with Sonia Barney:Learn more about Sonia: https://www.kaivari.comFacebook: https://www.facebook.com/soniabarneydesignInstagram: https://www.instagram.com/kaivarico/Sonia Barney is an award-winning interior designer and the founder of Kaivari, a platform created to help designers connect with the right coaches, resources, and community to support sustainable business growth. With more than 20 years in the design industry and over a decade running her own firm, Sonia combines creative experience with a systems-focused approach to help designers build businesses that are just as intentional and well-structured as the spaces they design.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by fractional CFO and financial strategist Zahra Carol Baghdadi for a grounded, practical conversation about what it really means to stop flying blind financially. Zahra works with startup founders and small business owners who are tired of reacting to cash flow surprises and want to lead their businesses with clarity instead of stress.Together, they break down the three numbers that matter most in business finances and explain why revenue alone is a misleading metric. Zahra shares how cash flow timing impacts daily decisions, why healthy profit margins determine long-term sustainability, and how understanding burn rate helps business owners make smarter choices about hiring, pricing, and growth. Rather than overwhelming listeners with accounting jargon, this episode focuses on using numbers as a strategic tool, not a source of fear.Listeners will gain a clearer lens for spotting financial red flags, asking better questions, and making proactive decisions that support both growth and peace of mind.If finances have felt intimidating or reactive, this episode offers a simpler, more empowering way forward. Share it with a business owner who’s ready to lead with confidence instead of guesswork.Timestamps:(00:01) - (05:55) - What it really means to be flying blind financially(05:56) - (13:08) - Cash flow explained and why timing matters more than revenue(13:09) - (22:45) - Profit margin mistakes that quietly undermine sustainability(22:46) - (32:30) - Using numbers to evaluate services pricing and business models(32:31) - (40:25) - Burn rate explained and how it guides smarter growth decisions(40:26) - (52:10) - Building financial confidence and shifting from reactive to proactive leadershipResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastCFO Office Hours with Zahra: https://www.crunchtmz.com/your-money-lab/Ep 46: Mastering Profitability With Michele Williams: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/mastering-profitabilityConnect with Zahra Carol Baghdadi:Learn more about Zahra: https://www.crunchtmz.comYouTube: https://www.youtube.com/@crunch_timeZ_CFOLinkedIn: https://www.linkedin.com/in/zcb/Zahra Carol Baghdadi is a fractional CFO and financial strategist and the founder of Crunch TimeZ CFO Services Inc. She supports startup founders and small business owners who want greater clarity around cash flow, pricing, and sustainability without feeling overwhelmed by financial complexity. With a background in finance, accounting, and strategic advisory, Zahra helps growth-stage businesses strengthen their financial foundation so they can make confident decisions, plan proactively, and lead with clarity rather than guesswork.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon tackles a common pattern among high-achieving women entrepreneurs - spiraling when a client goes quiet. When uncertainty creeps in, the brain fills in the blanks, often with stories that trigger defensiveness, overexplaining, discounting, or avoiding follow-up altogether.Shauna Lynn breaks down a five-step reset framework designed to interrupt the spiral and replace emotional assumptions with clean leadership. She explains why silence is not feedback, how to separate fact from narrative, and why following up is not needy - it is responsible business ownership. The episode also outlines a practical follow-up cadence you can implement immediately to prevent lost revenue and protect your momentum.Listeners will walk away with a structured process for regulating emotions, choosing useful assumptions, and communicating clearly without defensiveness. If you have ever hesitated to follow up because of the story you were telling yourself, this episode will give you a calmer and more strategic way forward.Timestamps:(00:01) - (06:30) - Why high achievers spiral when clients go quiet(06:31) - (11:17) - The five step reset framework to stop emotional storytelling(11:18) - (18:25) - Building a clean follow up process that prevents lost revenue(18:26) - (23:03) - Sample follow up scripts and tone adjustments(23:04) - (27:47) - Reframing common triggers and responding without defensiveness(27:48) - (30:01) - Leadership, curiosity, and choosing calm over assumption Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect with Shauna Lynn on Instagram: @shaunalynnsimon

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by expert authority coach Christine Blosdale for a powerful conversation about clarity, confidence, and becoming known for what you do best. With over 25 years in personal branding, marketing, and broadcasting, Christine shares why so many talented women struggle to be seen, even when they are highly capable and experienced.This episode explores the hidden cost of being multi passionate without clear messaging, how imposter syndrome shows up for overachievers, and why authority is built through simplicity rather than credentials. Christine breaks down how to communicate your value in a way people actually understand, how to stop overwhelming your audience with too many offers, and why visibility strategies only work when they are aligned with who you are.Listeners will walk away with a clearer understanding of how to position themselves as the go to expert, build credibility without burnout, and show up with confidence in a crowded market. If you are ready to stop blending in and start being recognized for your expertise, this episode is a must listen. Share it with a woman in business who needs clarity, not more noise.Timestamps:(00:01) - (05:30) - Why multi passionate messaging creates confusion and invisibility(05:31) - (13:10) - Imposter syndrome, overachievers, and embracing expert authority(13:11) - (21:10) - Clear messaging, simple language, and speaking to real client needs(21:11) - (28:30) - Authority building strategies beyond podcasting(28:31) - (36:40) - Offers, visibility mistakes, and why simplicity converts better(36:41) - (48:50) - Standing out in saturated markets and claiming your expertise Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 41: Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 48: Why Every Business Needs a Trademark with Anita Mar: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/business-trademarksExpert Authority Quiz and FREE Call with Christine Blosdale: https://freeexpertauthoritycall.comChristine BlosdaleLearn more about Christine: http://www.ExpertAuthorityCoach.comFacebook: https://www.facebook.com/christine.blosdaleInstagram: @christineblosdaleYoutube: https://www.youtube.com/@ChristineBlosdaleTikTok: https://www.tiktok.com/@christineblosdale.com Christine Blosdale, known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and host of The Expert Authority Coach Podcast with more than 25 years of experience in personal branding, magnetic marketing, and multimedia. A former content creator for brands like America Online and Microsoft, she helps entrepreneurs, coaches, authors, and thought leaders clarify their message, strengthen their visibility, and confidently step into their authority. Known for her media savvy and results-driven approach, Christine blends strategy with ease and fun, guiding business owners to move from overlooked to in-demand by building authentic presence and credibility in their field.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by embodiment-led brand and web designer Abby Bradetich for a refreshing conversation about authenticity, energy, and breaking outdated content rules. With a background in professional dance and over 15 years in marketing and design, Abby shares how she helps women entrepreneurs stop forcing strategies that do not fit and start building an online presence that actually feels good.Together, they explore why content often feels exhausting, how overconsumption blocks creativity, and why energy matters just as much as what you say. Abby introduces her embodiment-first approach to content, explains how to find your natural entry point for showing up online, and challenges the pressure to follow rigid posting rules or hustle culture tactics.Listeners will gain practical insights into trusting their intuition, simplifying content creation, and creating from a place of alignment rather than obligation.If showing up online has felt heavy, forced, or draining, this episode offers permission to do it differently. Share it with the woman in business who is ready to stop performing and start connecting.Timestamps:(00:01) - (05:45) - Abby Bradetich’s journey from dance to marketing and entrepreneurship(05:46) - (12:30) - Why authenticity feels hard online and how energy impacts content(12:31) - (19:30) - Overconsumption, burnout, and creating space for real ideas(19:31) - (27:30) - Breaking content rules and redefining professionalism online(27:31) - (36:45) - Being real without oversharing and finding your true brand voice(36:46) - (49:20) - Trusting yourself, repeating your message, and building authorityAbby BradetichLearn more about Abby:Website: https://illuminessencecreations.comInstagram: @illuminessencecreationsInstagram: @theunfilteredceopodPodcast: Unfiltered CEO Podcast: https://open.spotify.com/show/5Dz1Z7Dfw8nhopuG5DrxQ0Abby Bradetich is the founder of IlluminEssence Creations and an embodiment-led brand and web designer and content coach. With over 15 years of experience in marketing and design and a background in professional dance, Abby helps women entrepreneurs stop performing online and start showing up in a way that feels natural, aligned, and sustainable. Through her work, she blends mindset, embodiment, and strategy to help clients build online presences rooted in energy, authenticity, and clarity rather than hustle, rigid rules, or forced content strategies.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet this FREE resource: The Bold Expression Toolkit: https://illuminessencecreations.myflodesk.com/boldtoolkitExplore Magnetic By Nature Content Support Ecosystem: https://illuminessencecreations.com/magnetic Get a FREE Website Review from Abby: https://illuminessencecreations.myflodesk.com/websitereviewRead: Triggers: Creating Behavior That Lasts - Becoming the Person You Want to Be by Marshall Goldsmith: https://amzn.to/45JJ6h0

In this milestone 100th episode of The Real Women Real Business Podcast, Shauna Lynn Simon tackles one of the most common and costly patterns she sees in women entrepreneurs - people pleasing. What often starts as being helpful or accommodating quietly turns into burnout, resentment, and a business built around everyone else’s urgency. Shauna Lynn breaks down how people pleasing shows up in real business decisions, from bending policies to rescuing clients and saying yes to timelines that are not yours to carry. She explains why people pleasing is not kindness, how it creates scope creep and emotional exhaustion, and why boundaries are not rigid walls but the container that makes great work possible. Listeners will learn how to spot the internal cues that signal a resentful yes, how to pause instead of reacting, and how to replace automatic compliance with clear, confident alternatives. Shauna Lynn also shares her practical “yes opportunities” framework to help business owners say no without shutting the door or sacrificing professionalism. If you are ready to protect your energy, your time, and the quality of your work, this episode will change how you think about boundaries. Share it with the woman in business who needs permission to stop overgiving. Timestamps:(00:01) - (05:45) - Why people pleasing shows up so strongly for women entrepreneurs(05:46) - (12:31) - The real cost of saying yes too fast in business and life(12:32) - (20:05) - Boundaries as the foundation of a burnout proof business(20:06) - (27:06) - The yes opportunities framework for saying no without guilt(27:07) - (35:28) - Scripts, pause phrases, and practical tools to stop overgiving(35:29) - (39:16) - Releasing resentment, rebuilding passion, and leading as a CEO Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead ExpertEditor Article: https://experteditor.com.au/blog/s-bt-boomers-who-insist-they-did-everything-right-often-raised-children-who-dont-know-how-to-identify-their-own-emotions/Ep 95: Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/create-breakthroughsFREE Boundaries Bundle: https://www.aboutshaunalynn.com/yes

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon pulls back the curtain on the subtle ways women entrepreneurs leak profit without realizing it. Drawing from a recent month in her own business, Shauna Lynn shares how catching a series of small, “reasonable” decisions helped her retain an extra $4,000 - not from one big win, but from holding her value in everyday moments. This episode explores what Shauna Lynn calls the “nice tax” and the micro-moments where it shows up, from quick calls that are not so quick to preemptive discounts, scope creep, extensions, and underpricing based on comfort rather than value. She walks listeners through the mindset shifts and CEO standards that helped her replace people-pleasing with calm, confident boundaries, without sacrificing kindness or client experience. Listeners will gain practical language, real examples, and a new lens for spotting profit leaks as they happen, plus a powerful reframe on being both generous and well paid. If you have ever overdelivered, undercharged, or second-guessed your pricing, this episode will change how you think about money conversations. Share it with a woman in business who needs permission to protect her profit.Timestamps:(00:01) - (04:15) - How small “being nice” moments quietly cost women entrepreneurs thousands(04:16) - (09:30) - The nice tax explained and why profit leaks often go unnoticed(09:31) - (16:10) - The most common micro-moments where women overdeliver and undercharge(16:11) - (23:10) - Real examples of scope creep, quick calls, extensions, and pricing from comfort(23:11) - (32:30) - CEO standards for protecting profit and how to be kind and paid Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 66: Speak Like a Leader: Communication Skills That Move the Needle With Dr. Laura Sicola: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/speak-like-a-leaderEp 8: Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigaraVoxer Walkie Talkie App: https://www.voxer.com/downloadSherwin-Williams: https://www.sherwin-williams.com/

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with paid advertising strategist Britt Holmes for a grounded, no-hype conversation about what actually makes ads work. With nearly 14 years of experience managing millions in ad spend, Britt shares how she moved from corporate marketing to helping women-led and service-based businesses grow with clarity, ethics, and measurable results.This episode challenges the common belief that ads are a quick fix. Britt breaks down what needs to be in place before spending a dollar, why boosting posts is costing business owners more than they realize, and how sustainable growth comes from strategy, not shortcuts. She offers a refreshing perspective on starting small, stacking wins, and choosing platforms that align with real buyer intent rather than vanity metrics.Listeners will walk away with a clearer understanding of when ads make sense, how to avoid expensive mistakes, and why integrity matters more than trends in digital marketing.If paid ads have felt confusing, intimidating, or disappointing, this conversation will shift how you think about growth. Share this episode with the woman in your life who has been thinking about running ads but is unsure where to start.Timestamps:(00:02) - (07:15): Meet Britt Holmes and why paid ads are often misunderstood(07:16) - (08:59): What must be in place before investing in paid advertising(09:00) - (21:53): Messaging, offers, and setting realistic expectations for ads(21:54) - (29:43): Building sustainable momentum and choosing the right platform(29:44) - 41:15): Ad budgets, DIY pitfalls, and long-term growth strategy(41:16) - (45:15): What actually makes ads work and the biggest mistake to avoidResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect with Britt Holmes:Learn more about Britt: https://www.meritmedia.comInstagram (Britt Holmes): https://www.instagram.com/brittholmeslive/Instagram (Merit Media): https://www.instagram.com/meritmediainc/LinkedIn: https://www.linkedin.com/in/britt-holmes-merit-mediaAbout Britt Holmes:Britt Holmes is the founder of Merit Media Inc and a paid advertising strategist who helps service-based businesses implement ethical, high-performing ad strategies with clarity, simplicity, and measurable results. With over a decade of experience managing ad campaigns and bringing big-brand strategy to small budgets, Britt emphasizes strong targeting, conversion-focused creative, and real business outcomes rather than vanity metrics.Listen on your favorite platform! Click any icon below to find our podcast wherever you love to tune in.

In this episode, Shauna Lynn sits down with powerhouse publicist KJ Blattenbauer, founder of Hearsay PR, to challenge everything women entrepreneurs think they know about being seen. Drawing on nearly three decades in PR, KJ shares how she went from shaping stories behind the scenes to helping overlooked experts step into authority in a way that actually fits real life.Listeners will hear how publicity differs from social media noise, why credibility compounds faster than followers, and how clarity - not intensity - is the real driver of sustainable visibility.KJ reframes PR as an act of service, showing how lived experience, consistent messaging, and simple storytelling can open doors to aligned opportunities without selling your soul online. She also breaks down the most common visibility mistakes women make and offers practical ways to become your own best publicist, starting now.If you’re an accidental CEO who wants to be known for your work without doing all the things, this conversation will shift how you think about visibility, confidence, and growth. Listen in, and share it with the woman who needs permission to be seen Timestamps:(00:02) - (06:45): KJ Blattenbauer explains why publicity is about being findable for your expertise, not chasing fame or viral moments.(06:46) - (15:30): KJ shares how women entrepreneurs underestimate their stories and what actually makes something newsworthy.(15:31) - (27:10): KJ breaks down the difference between PR and social media and why credibility compounds faster than followers.(27:11) - (39:20): KJ outlines the most common visibility mistakes women founders make and how clarity beats hustle every time.(39:21) - (52:10): KJ offers a simple, sustainable framework to build authority without burnout or constant content creation.Resources:Get KJ's FREE Visibility Workbook: www.hearsaypr.com/freebieBook Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead How To Be a Media Darling by KJ Blattenbauer: https://amzn.to/3YrXiHf (affiliate link)Read Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off by KJ Blattenbauer: https://amzn.to/3LyljJO (affiliate link)Ep 41 - Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 74 - Get Flooded with Clients Without Ever Asking for a Referral with Stacey Brown Randall:https://www.aboutshaunalynn.com/rwrb-podcast-episodes/get-more-clientsEp 87 - Stop Chasing Followers and Start Building a Community that Converts with Emily Rosales: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/build-a-communityConnect with KJ Blattenbauer:Learn more about KJ: https://www.hearsaypr.com/Instagram (Hearsay PR): https://www.instagram.com/hearsayprInstagram (KJ): https://www.instagram.com/kjblattenbauerFacebook: https://www.facebook.com/kjblattenbauerLinkedIn: https://www.linkedin.com/in/kjblattenbauer/About KJ Blattenbauer:KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and Pitchworthy, a modern guide to building lasting visibility and authority.

In this episode, Shauna Lynn reframes the January pressure and replaces hustle-driven goal-setting with a grounded, sustainable CEO approach. She walks listeners through a mindset shift that moves them from feeling behind to feeling firmly in control, without adding more to an already full plate.Rather than chasing big resolutions, Shauna Lynn shares how micro habits, paired with thoughtful weekly planning, create real momentum over time. Through personal examples and real-world CEO routines, she illustrates how progress is built in the margins of everyday life, especially when things feel messy or unpredictable. Listeners will hear how prioritization, intention, and flexibility can coexist, and why grace is not a weakness in leadership, but a strategy.This episode offers a refreshing perspective for women who want growth that actually fits their lives. It’s an invitation to lead with clarity, consistency, and self-trust - one day at a time.If this resonates, share it with a fellow business owner who needs permission to slow down and still move forward. Timestamps:(00:02) - (03:12): Shauna Lynn Simon reframes the January “reset” pressure and reminds listeners they’re not behind - they’re right on time.(03:13) - (10:05): Shauna Lynn breaks down why big resolutions fade fast, and why micro habits are the real CEO move for sustainable momentum.(10:06) - (18:40): Shauna Lynn walks through her daily CEO check-in and how choosing one needle-mover priority keeps the day from turning into reactive chaos.(18:41) - (28:15): Shauna Lynn shares her 5-minute inbox review and her end-of-day wins ritual, using progress-focused reflection to stay grounded and consistent.(28:16) - (44:50): Shauna Lynn gives a real-time weekly planning walkthrough - aligning profit + energy, protecting CEO time, building buffer space, and using “task triage” when life blows up.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastCheck out the next webinar: aboutshaunalynn.com/webinarThe Gap and The Gain by Dan Sullivan: https://amzn.to/3E1Wfa7

In this powerful conversation, Shauna Lynn Simon sits down with mindset coach and author Rusty Osborne to explore a counterintuitive truth many high-achieving entrepreneurs miss: the very thoughts you try to silence may be pointing to your next breakthrough. Rusty shares his own journey from building a business that looked successful on the outside to confronting the unseen mental blocks that quietly stalled his growth, and how that reckoning reshaped the way he now helps others lead with clarity and confidence.Listeners will gain a fresh lens on overwhelm, self-doubt, and imposter syndrome, learning why positive thinking alone often falls short and how working with negative self-talk can create real momentum. Through practical insights rooted in neuroscience, mindset work, and lived experience, this episode reveals how trust in yourself is built, how freedom expands when you stop resisting discomfort, and why sustainable success starts beneath the surface.If you’re heading into a new season of leadership and want fewer mental roadblocks and more ease, this episode offers a grounded, actionable perspective worth sitting with - and sharing with someone who needs it.Timestamps:(00:02) - (07:15): Rusty Osborne explains why negative self-talk isn’t something to eliminate, but a signal pointing directly to hidden mental blocks.(07:16) - (18:42): Shauna Lynn Simon and Rusty Osborne unpack the limits of “think positive” culture and why it often keeps entrepreneurs stuck in overwhelm.(18:43) - (32:10): Rusty Osborne shares his personal business collapse and the mindset shift that helped him rebuild with clarity, alignment, and ease.(32:11) - (47:55): A deep dive into imposter syndrome, money beliefs, and why fear of success quietly sabotages capable, high-performing women.(47:56) - (01:05:20): Rusty Osborne breaks down how subconscious rewiring builds self-trust, expands freedom, and creates sustainable leadership going into 2026.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRusty Osborne:Learn more about Rusty: https://rustyosborne.com/ Follow Rusty on Facebook: https://www.facebook.com/thecoachrusty Follow Rusty on Instagram: https://www.instagram.com/thecoachrusty Subscribe to Rusty on YouTube: https://www.youtube.com/@TheCoachRustyListeners of The Real Women Real Business Podcast get Rusty's book, The Power of Negative Thinking, plus bonuses for free at https://www.thepowerofnegativethinkingbook.com/shaunalynn (or purchase on Amazon here https://amzn.to/491ZL19)About Rusty Osborne:Rusty Osborne is the go-to mindset coach for entrepreneurs who need to get out of their own way. He’s helped hundreds of business owners use their negative self-talk to ditch overwhelm and break through their biggest mental blocks. His book The Power of Negative Thinking is out now on Amazon!

In this episode, Shauna Lynn guides listeners through a compassionate yet strategic process for closing out the year like a true CEO. Drawing from her own challenging season, marked by personal loss, stalled timelines, and hard-earned breakthroughs, she models the mindset shift that transforms setbacks into meaningful data rather than self-criticism. Shauna Lynn outlines a four-part framework to strengthen confidence, clear mental clutter, and create the space needed to build a business that feels aligned rather than overwhelming. Listeners will hear her philosophy on celebrating imperfect progress, identifying repeating patterns, releasing what no longer fits, and crafting a vision anchored in how they want to feel next year.This episode offers a blend of honesty, humor, and highly actionable reflection prompts that listeners can apply immediately to a more grounded, intentional start to 2026.Tune in for a thoughtful reset - and share with an entrepreneur who’s ready to step into the new year with clarity and purpose. Timestamps:(00:01) - (03:45) - Why ending your year like a CEO changes everything(03:46) - (09:22) - The hidden cost of skipping year-end reflection(09:23) - (17:10) - How Shauna Lynn reframes mistakes and leads her team(17:11) - (27:40) - A challenging year, personal growth, and the power of honest assessment(27:41) - (39:55) - The four-part CEO reflection framework to build your next-level year Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastLearn about the Real Women Mastery Program - https://www.aboutshaunalynn.com/rwrbEpisode #45, Letting Go of What No Longer Serves You: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/letting-go

In this episode, Shauna Lynn Simon sits down with branding expert and designer RuthAnn Rafiq to explore why so many established coaches and service providers hit a revenue ceiling not because of visibility, but because their brand no longer reflects the level of expertise they’ve grown into. RuthAnn shares how mismatched branding can quietly erode confidence, limit conversions and keep entrepreneurs playing small even when demand is high.Listeners will hear RuthAnn’s refreshing philosophy on premium positioning, including why mindset shifts must happen before the visuals change, how authenticity and values shape true authority and the subtle signals that separate brands attracting tire kickers from those bringing in high-intent, ready-to-invest clients. She also breaks down the organic marketing opportunities most entrepreneurs are missing and explains how a strategic rebrand can transform not only revenue, but the way a founder shows up in their business.By the end, listeners will feel inspired to evaluate their own online presence with honesty, clarity and purpose and take aligned action toward the business they want to lead.This is an episode worth sharing with any entrepreneur ready for their next evolution. Timestamps:(00:02) - (08:41): RuthAnn Rafiq shares why established entrepreneurs hit a revenue ceiling even when visibility isn’t the issue.(08:42) - (18:19): The emotional and mindset shifts required to step into a more premium brand identity.(18:20) - (29:57): What actually signals expertise online and how branding influences authority and conversion.(29:58) - (44:36): RuthAnn and Shauna Lynn unpack the connection between rebranding, pricing and money mindset growth.(44:37) - (58:10): RuthAnn gets personal about scaling back her business to honor her values and offers practical advice for sustainable growth. Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastBook Your Money Momentum Session: https://www.aboutshaunalynn.com/moneycall RuthAnn Rafiq:Learn more about RuthAnn: https://www.rartspace.com/aboutFollow RuthAnn on Instagram: https://www.instagram.com/r_artspace/?hl=enFollow RuthAnn on Pinterest: https://ca.pinterest.com/r_artspace/Get Your 3 Site Success Audits: https://www.rartspace.com/audit About RuthAnn Rafiq:RuthAnn Rafiq is the owner and lead designer behind R Artspace, a branding studio helping coaches and service providers feel premium in their high-quality offer with a sophisticated brand and custom Squarespace website to help establish you as the sought-after expert in a crowded industry and help you more ease-fully scale to 6 and 7 figures. On a personal note, RuthAnn is a wife, mama to 3 little ones, is homeschooling, and lives in Kansas City.

In this episode, Shauna Lynn sits down with life and personal development coach Primavera Barron for a raw, honest look at why so many women feel stuck, burnt out, or disconnected from their current identity. Primavera shares her transformative journey from losing herself in a decade-long marriage to rebuilding her sense of self through neuro-linguistic programming and energy work, and how this sparked her mission to help other women stop abandoning themselves.Listeners will hear why procrastination, people-pleasing, and overwhelm are often symptoms of a deeper identity mismatch, and how simple but challenging questions can shift long-standing patterns. Primavera offers a fresh, science-backed perspective on changing the inner narrative, reframing limiting beliefs, and taking action that actually aligns with who you are today, not who you used to be.This episode invites listeners into the discomfort that leads to clarity, confidence, and meaningful change. Tune in for a conversation that may just help you see yourself in a new way, and share it with someone who needs the reminder that growth is always possible.Timestamps:(00:02) - (12:10): Shauna Lynn introduces Primavera Barron and sets the stage for a conversation about burnout, identity, and why so many women feel stuck in their own lives.(12:11) - (27:40): Primavera breaks down the disconnect between who women were when they started their business and who they are now, and how this outdated identity quietly fuels procrastination and overwhelm.(27:41) - (43:05): Hear Primavera’s personal turning point after her divorce, the patterns she noticed in her massage clients, and what made her pursue neuro-linguistic programming as the missing piece.(43:06) - (57:50): A deep dive into NLP, shamanic energy work, and the surprising ways women self-sabotage through people-pleasing, avoidance, and emotional overidentification.(57:51) - (1:12:30): Primavera shares actionable ways listeners can question their internal narrative, interrupt limiting beliefs, and begin shifting into their true identity with courage and clarity.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEpisode #82, How to Turn Procrastination Into a Powerful Tool for Business Growth: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/tools-for-business-growthPrimavera Barron:Learn more about Primavera: https://subscribepage.io/Primavera_Barron_CoachingFollow Primavera on Instagram: https://www.instagram.com/primaverabarron/?hl=enGet your 2 free journal workbooks: https://stan.store/primaverabarronAbout Primavera Barron:Primavera Barron helps women who feel stuck, lost, or on the verge of burnout come back to themselves and rebuild a life that finally fits. She does it through raw, truth-first coaching and deep emotional reset. She’s known for her unfiltered style and has helped women walk out of silence, self-abandonment, and pretending, into the most honest version of who they are.

In this episode of The Real Women Real Business Podcast, Shauna Lynn pulls back the curtain on one of the most costly and overlooked drains on women entrepreneurs: emotional labor. From people-pleasing clients to absorbing everyone else’s stress, Shauna Lynn reveals how invisible emotional work quietly sabotages your profits, your energy, and your joy.Drawing on her own experience with burnout and the powerful transformations of her coaching clients, Shauna Lynn shares how to spot emotional labor in your day-to-day business decisions and offers four practical tools to help you reclaim your time, energy, and clarity. She reframes boundaries as an act of leadership, not guilt, and introduces simple shifts that help you build a business that supports you rather than depletes you.This conversation is for every woman who’s tired of “doing it all” and ready to thrive with more peace, purpose, and profit. Tune in to refuel your mindset and share this episode with a fellow entrepreneur who needs to hear it.Timestamps:(00:00) - (06:32): Shauna Lynn Simon exposes one of the biggest profit leaks in women-run businesses and introduces the unseen weight of emotional labor.(06:33) - (15:41): She reflects on her own experience with burnout, revealing how overwork and “doing it all” can quietly erode both energy and profit.(15:42) - (26:10): Through real client stories, Shauna Lynn illustrates how people-pleasing, poor boundaries, and emotional overload show up in everyday business decisions.(26:11) - (44:20): She breaks down why emotional labor leads to poor decision-making, stalled growth, and resentment—and how reconnecting to your original vision can change everything.(44:21) - (1:02:00): Shauna Lynn shares four powerful tools for protecting your energy, setting emotional and business boundaries, and building a business that supports you instead of draining you.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast

In this episode of The Real Women Real Business Podcast with Shauna Lynn Simon, entrepreneur and coach Kandi Lee shares how she turned $1.11 and two suitcases into a multi–seven-figure legacy. With honesty and humor, Kandi reflects on rebuilding from rock bottom, learning to lean into the “messy middle,” and mastering the mindset shifts that separate survival from success.Listeners will walk away with a clearer understanding of how fear, identity, and belief shape business growth, and how to recalibrate them using Kandi’s practical tools like the “five-minute funeral” and her four-step thought trail process. She also reveals her signature three profit levers: Priority, Pipeline, and Profit, that help women scale freedom-based businesses without burning out.If you’ve ever questioned whether you have what it takes to rise from struggle to stability, this conversation is your wake-up call. Tune in and remember: you got this. Timestamps:(00:02) - (11:45): Hear how Kandi Lee went from $1.11, two suitcases, and a divorce to rebuilding her life and business from the ground up—and the pivotal “why not” moment that changed everything.(11:46) - (22:10): Learn why fear and the “messy middle” are part of every entrepreneur’s path, and how Kandi reframed fear as proof she was leveling up instead of backing down.(22:11) - (33:40): Explore the identity shifts that create million-dollar momentum, including Kandi’s embodiment method and how showing up as your next-level self changes everything.(33:41) - (47:00): Go behind Kandi’s three profit levers—Priority, Pipeline, and Profit—and learn the simple frameworks she uses to help clients scale freedom-based businesses.(47:01) - (58:30): Find out how Kandi turned her expertise into KANDILAND™, an AI-powered coaching platform that helps entrepreneurs scale faster, plus the one piece of advice she’d give her 1994 self. Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastKANDILAND - Where Genuis Lives On Tap - 30 Days. $11.11. Full Access. Total Clarity. www.one-elevennetwork.online/kandilandtrial Kandi Lee:Learn more about Kandi Lee:https://www.one-elevennetwork.com/Follow Kandi on Instagram: https://www.instagram.com/theoneelevennetwork/#Follow Kandi on Facebook: https://www.facebook.com/KandiLee111About Kandi Lee:Business Consultant for Helping Legacy-Led Women Embody Their Next Levelwith Identity Shifts, Automation & Sales Engines that Scale Freedom-Based Profit on Their Terms.I am the CEO & Co-founder behind The One-Eleven Network, with over 30 years of experience building real businesses before “coaching” was ever trending. What started as a $1.11 leap of faith has become a living legacy—and the strategic growth company for high-earning women ready to scale beyond the hustle.For over 30 years, I've had the honor of coaching over 100,000 business owners and entrepreneurs to scale into consistent, freedom-based profitability by engineering their sales systems, upgrading their identity, and building businesses that run with or without them.As a single mom running multiple businesses, I know firsthand what it’s like to feel stuck, broke, and overwhelmed while longing to create real change. In 1994, I faced my own “HOLY CRAP” moment—a divorce that left me with two suitcases, my daughter, and $200 to my name. That moment became the catalyst for a complete life redesign.Fast forward to today: I’m the founder of The One-Eleven Network, a multi–7-figure coaching and consulting company built on grit, strategy, and a dollar and eleven cents. Over the past two decades, we’ve helped thousands of entrepreneurs scale their businesses with clarity, confidence, and systems that work.At the heart of our success is the Cash Flow Compass™, a 5-pillar system designed to help business owners with:➡ Mindset that expands capacity without forcing more➡ Sales that land at premium price points without apology➡ Time that prioritizes money-making moves only➡ Profit that’s protected, not just earned➡ Automation that makes your business work for you—and make you money while you sleepThis holistic approach is why our clients stop hustling and start scaling quickly, strategically, and profitably.Along the way, I’ve sat at the table with the best—Mark Victor Hansen, Bob Proctor, Jack Canfield, Lisa Nichols—and learned what it takes to build a business that thrives without sacrificing your life.Whether it’s through our signature group masterminds, online training, or our innovative AI clone KANDILAND™, we provide the proven strategies, frameworks, and support women need to scale their businesses with clarity and confidence—without ever leading alone.I’ve been featured on CNBC, The Business Journal, HuffPost, HGTV, and more—but the spotlight isn’t on me. It’s on you: your results, your clarity, and the freedom you finally get to keep.

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Puja Malhotra, founder and creative director of Roop Creative Agency, for a powerful and emotional conversation about what rebranding really means. Puja shares how leaving corporate life to build her own agency sparked an ongoing evolution, one shaped by intuition, courage, and purpose.Together, they unpack the emotional side of rebranding: the guilt, fear, and resistance that surface when your business outgrows its original identity, and the freedom that comes from realigning your brand with who you’ve become. Listeners will gain insights into how to know when it’s time to rebrand, how to balance passion and profit, and why rebranding is less about starting over and more about stepping into clarity and confidence.If your brand feels “too small” for the business you’re building, this episode will remind you what’s possible when you let go and grow forward.Timestamps:(00:02) - (09:15): Hear how Puja Malhotra made the bold leap from corporate life to founding Roop Creative Agency, and why a little “blissful ignorance” can be the best fuel for entrepreneurship.(09:16) - (18:45): Learn how pivoting with purpose helped Puja evolve her business, attract aligned clients, and rediscover joy through intentional change.(18:46) - (32:30): Explore the emotional side of rebranding—why it’s often more about self-discovery than design, and how to know when your brand no longer represents who you are.(32:31) - (46:20): Find out how Puja guides clients through rebrand resistance, feedback fears, and creative collaboration to build timeless, confidence-boosting brands.(46:21) - (59:10): Get Puja’s advice for creatives making the jump from corporate to entrepreneurship, including how to set strong boundaries, welcome feedback, and build a truly freedom-filled business.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastPuja Malhotra:Learn more about Puja: https://www.roopcreativeagency.com/Follow Puja on Instagram: https://www.instagram.com/roopcreativeagency/?hl=enFollow Puja on Linkedln: https://www.linkedin.com/in/pujamalhotra/About Puja Malhotra:Puja Malhotra is the founder and creative director of Roop Creative Agency, a boutique branding and web design studio she launched in 2016 after leaving a career in corporate marketing. Named after her grandmother, Roop Creative is rooted in strategy, storytelling, and timeless design, helping entrepreneurs across North America build brands that not only look beautiful but also scale with clarity and purpose.With over 15 years of experience, Puja has worked with hundreds of business owners to develop brand identities, design websites, and create strategies that align with their goals. She is passionate about meeting clients where they are—whether through full-service brand development, website intensives, or semi-custom brand kits that allow new founders to launch with confidence.In addition to her client work, Puja runs Corporate Dropout, a 3-month 1:1 mentorship program designed for designers, strategists, and creatives who are ready to confidently leave the 9–5 and build profitable, sustainable agencies of their own.A proud mom, Puja often shares her journey of balancing ambition and motherhood, navigating identity as a first-generation entrepreneur, and building a business that feels true to who you are.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon takes listeners behind the scenes of her own hard-earned lessons about profit leaks and how to stop them. After a costly business decision reshaped how she views money, Shauna Lynn began helping women entrepreneurs uncover the hidden dollars sitting quietly inside their businesses.Listeners will learn how pricing, processes, and priorities can silently drain profits and why “busy” isn’t the same as “successful.” With candor and humor, Shauna Lynn challenges the myth that more effort equals more income and shares a refreshing approach to creating a sustainable, profitable business without burnout.This episode offers a practical mindset shift for women ready to step into their CEO role, protect their time, and finally keep more of what they earn.Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.Timestamps:(00:02) - (06:45): Shauna Lynn Simon shares the story of a costly business decision that reshaped how she thinks about money and profit.(06:46) - (17:32): Learn why undercharging and outdated pricing models keep so many entrepreneurs stuck—and how to shift toward true value-based pricing.(17:33) - (27:40): Hear how broken processes quietly drain your profit and how simple tweaks to your systems can save hours (and thousands).(27:41) - (37:20): Shauna Lynn reveals the “busy but broke” trap and how to reclaim your time by focusing on high-value priorities.(37:21) - (48:50): Discover how to protect your CEO time, rewire your mindset for profit, and finally keep more of what you earn.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeTake the Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquizLearn more about the show: AboutShaunaLynn.com/podcastBook your 45-min Money Momentum Session: https://www.aboutshaunalynn.com/moneycall