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Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches
Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches
Author: Jason Larkins, Bleav
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Are you tired of feeling totally lost when it comes to all-star cheerleading?
Then the "Let's Talk Cheer" podcast, hosted by Jason Larkins, Cheer Director at American Cheer, is the show for you.
Each episode Jason educates and entertains coaches and parents alike. First, so that coaches walk into each practice motivated, and so that they know they aren't alone on their journey. Second, so that parents have a better understanding of their athlete's sport.
If you’re ready to join the team, you can start with a fan favorite episode from May 9th, “Jason and Brittany talk all things tryouts.” Support this podcast: https://podcasters.spotify.com/pod/show/jasonlarkins/support
Then the "Let's Talk Cheer" podcast, hosted by Jason Larkins, Cheer Director at American Cheer, is the show for you.
Each episode Jason educates and entertains coaches and parents alike. First, so that coaches walk into each practice motivated, and so that they know they aren't alone on their journey. Second, so that parents have a better understanding of their athlete's sport.
If you’re ready to join the team, you can start with a fan favorite episode from May 9th, “Jason and Brittany talk all things tryouts.” Support this podcast: https://podcasters.spotify.com/pod/show/jasonlarkins/support
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Are your athletes just “doing cheer,” or are they actually training like athletes, ready for what’s next in the sport? With STUNT officially earning NCAA championship status, the game is changing, fast. It’s no longer just about showing up to practice or having clean skills. If your athlete wants to thrive at the next level, they need to treat cheer like the elite sport it is becoming. In this episode, we dive into what that shift looks like, from recruiting and scholarships to training and nutrition.
– Learn how NCAA recognition is opening new doors for cheer athletes nationwide
– Find out why strength training, fueling, and recovery are now non-negotiables for top performers
– Get inside tips from experts and coaches on what separates good athletes from recruited ones
If you’re serious about helping your athlete rise in this sport, press play and learn what it really takes to level up.
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Next Gen Cheer Biz Accelerator, March 31st- April 1st - https://nextgenowners.com/cheer-biz-accelerator/
AIA Global Qualifier- ca.themis.events
Join the Cheer Mom's Anonymous Facebook Group- https://www.facebook.com/share/g/1Zt7hJYgHL/?mibextid=wwXIfr
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Are poor eating habits and low motivation holding your cheerleader back—while you watch helplessly from the sidelines? If you're a parent of a competitive cheerleader between 13–15 years old, you're likely juggling the emotional tightrope of encouraging performance while protecting your child’s mental and physical health. In this episode, Jason and Gina dive deep into real struggles families face, from nutrition avoidance and gym resistance to the pressure of body image and discipline. You’ll hear personal stories, laugh-out-loud moments, and candid advice that every cheer parent needs to hear, without the sugarcoating.
Learn how resistance training can enhance performance for all athletes: flyers, bases, and tumblers alike.
Discover the real difference between “dieting” and fueling your body like an athlete (especially for teen girls).
Get practical language swaps and strategies that help motivate without creating body image issues.
Press play now to learn how to help your cheerleader thrive in body, mind, and performance—without the guilt or confusion.
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Next Gen Cheer Biz Accelerator, March 31st- April 1st - https://nextgenowners.com/cheer-biz-accelerator/
AIA Global Qualifier- ca.themis.events
Join the Cheer Mom's Anonymous Facebook Group- https://www.facebook.com/share/g/1Zt7hJYgHL/?mibextid=wwXIfr
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ever feel like your athlete is more focused on their lashes than their layouts? You're not alone, and this episode tackles the often overlooked imbalance between how athletes look and how they perform. Plus, Jason shares a painfully funny journey of living with a missing tooth while coaching and competing, and Gina opens up about parenting, living vicariously, and why blackout curtains might be the most underrated life hack.
Discover the truth about skill levels, choreography choices, and how teams score—even when their skills seem below level.
Gain a fresh perspective on the "living through your kid" debate, and hear why it might be time to reframe the conversation.
Get a powerful PSA all-star athletes need to hear about where their focus really should be on comp day.Hit play now for a wildly entertaining episode packed with relatable stories, real talk, and valuable insight every cheer parent and coach needs to hear.
Join our Patreon for ad free listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Next Gen Cheer Biz Accelerator, March 31st- April 1st - https://nextgenowners.com/cheer-biz-accelerator/
AIA Global Qualifier- ca.themis.events
Join the Cheer Mom's Anonymous Facebook Group- https://www.facebook.com/share/g/1Zt7hJYgHL/?mibextid=wwXIfr
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Are you the only one showing up while others treat cheer like an option? What should parents really expect from their gym, and each other? In this episode, Jason and Gina dive deep into the reality of prep team practice culture, the pressure of comp season, and how parents can navigate frustration when other athletes don’t show up. Whether you're a cheer coach or a committed parent, this conversation hits hard and gives voice to what many are quietly thinking.
Learn how to reframe your athlete’s experience so their effort feels seen, even when others aren’t showing up.
Get insider tips on how coaches can reset team culture without losing sight of values.
Discover the mindset shift every parent and athlete needs to make competition season less stressful and more rewarding.
Hit play to hear the raw, real talk that every dedicated cheer parent and coach needs this season.
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Next Gen Coaches Conference Promo Code - https://nextgenowners.com/cheer-biz-accelerator/
AIA Global Qualifier- ca.themis.events
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Who’s really responsible for your athlete’s growth, gyms or parents? And what happens when those expectations clash? If you’re navigating the world of All-Star cheerleading as a coach, parent, or athlete, you’ve likely asked the hard questions: Should the gym be responsible for individual athlete development? Are you doing enough outside of team practice to help your child level up? This episode peels back the curtain on what’s really happening behind the scenes and how misunderstanding your role can leave your athlete falling behind.
Discover the clear difference between gym responsibility vs. family responsibility when it comes to athlete progression.
Hear hilarious, unfiltered cheer horror stories, including a cheer mom confrontation that ended with a police report.
Get expert insight into why some cheerleaders plateau and how choosing the right coach can change everything.
Hit play now to hear how clear expectations and the right approach to development can transform your athlete’s cheer journey.
Visit CoachJasonLarkins.com for Jason's Code of Points Cheat Sheet (completely free), all of Jason's courses, the book Upside Down and Back Again and Video Reviews!
Sign Up For Patreon- Early Access and Ad-Free Listening
Next Gen Coaches Conference Promo Code "BLACKFRIDAY" - https://ngconferences.com/
AIA Global Qualifier- ca.themis.events
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Can a simple group chat make you a better coach, parent or even a more consistent gym-goer? With competition season heating up and holiday chaos in full swing, staying accountable and focused is harder than ever, for athletes, parents, and coaches alike. In this episode, Jason and B. Moore dive into how accountability (in the gym and in life) can fuel progress and purpose, whether you're a cheer coach, a busy parent, or an aspiring college cheerleader.
Discover how one former athlete turned employee of the year proves that mentorship and grit can change lives.
Learn why some skills just aren't worth obsessing over—and which ones truly move the needle.
Get real talk on whether your senior really needs that last year of All-Star to make it onto a college cheer team.Tune in now to hear how a gym group chat, team standards, and a little tough love could be the secret to success for you or your athlete.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Next Gen Coaches Conference Promo Code "BLACKFRIDAY" - https://ngconferences.com/
AIA Global Qualifier- ca.themis.events
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What really happens behind the scenes of those bid reveals and is your athlete's Instagram helping or hurting their chances? If you're trying to navigate the whirlwind of competition weekends, wildcard bids, injuries, and the emotional rollercoaster of cheerleading culture, this episode gives you a rare peek inside the minds of both coaches and parents. Whether you're losing sleep over your athlete’s future or just wondering why your support system doesn't “get it,” we’ve got the raw, real talk you’ve been craving.
Get insider perspective on how cheer coaches actually evaluate athletes—and whether that highlight reel on Instagram is worth the effort.
Hear firsthand what it's like to experience surprise competitions, injuries, and bid reveals in the high-stakes world of competitive cheer.
Gain validation and real strategies for managing guilt, boundaries, and the mental toll of being a full-time cheer parent.Hit play now to hear unfiltered stories, expert insights, and the kind of honest validation every cheer parent needs this season.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Next Gen Coaches Conference Promo Code "BLACKFRIDAY" - https://ngconferences.com/
AIA Global Qualifier- ca.themis.events
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Can a Youth team really take the title over a powerhouse like Top Gun 24K on the same score sheet? As cheer competition season heats up, many parents and coaches are asking: how do scoring, pressure, and performance really stack up across different age divisions? Whether you're new to cheer or a seasoned vet, understanding how routines are judged, and how to support your athlete, can make all the difference.
Discover how the score sheet is actually built to keep teams closer than they appear, even when skill levels look vastly different.
Learn powerful mindset and prep tips from a cheer mom whose TikTok crowd helped her navigate one of the most stressful mornings of the season.
Get a coach’s behind-the-scenes perspective on team dynamics, athlete development, and the real-life pressures they face, plus a hilarious horror story involving an angry parent, a parking lot, and one unforgettable showdown.Tap play now to uncover the surprising truths behind scoring, strategy, and sideline sanity in all-star cheer.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Next Gen Coaches Conference in Nashville June 12-14th- https://ngconferences.com/
AIA Global Qualifier- ca.themis.events
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcas
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What really goes on in the cheer gym parking lot and how did one cheer mom turn TikToks and banned Facebook posts into a national community? If you're a parent navigating the intense, expensive, and often misunderstood world of All-Star cheer, this episode hits home. Gina, a dedicated cheer mom turned viral content creator, shares the real-life experiences behind Cheer Moms Anonymous, and the highs and lows of supporting a competitive athlete. Whether you're frustrated by choreography decisions, overwhelmed by team drama, or just want to feel less alone in the chaos, this conversation shines a light on it all.
Learn how one cheer mom built a thriving community after being kicked out of a Facebook group, and how it’s now giving back to families in real ways.
Get insight from both parent and coach perspectives on one of cheerleading’s biggest questions: when should your kid’s skills be added to the routine?
Discover essential tips for surviving cheer life, from building the ultimate car kit to handling criticism and staying confident through the noise.
Hit play now to hear real talk, heartfelt advice, and hilarious stories that will leave every cheer parent nodding in agreement.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Next Gen Coaches Conference Promo Code "BLACKFRIDAY" - https://ngconferences.com/
AIA Global Qualifier- ca.themis.events
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Why do some teams prioritize size over skill and how does that impact your athlete’s success? In this comeback episode, we unpack the real-life challenges and heart shifts behind the scenes of youth sports, from making tough family decisions to navigating team politics and understanding cheer gym strategy. If you're a cheer parent, coach, or athlete wondering why your kid’s always in the back row or why team sizes seem bloated, this is the conversation you didn’t know you needed.
Discover the real reasons why gyms build teams of 22 instead of just the 8 strongest performers and how that affects competition strategy and athlete development.
Hear an emotional, honest update on why one family stepped away from all-star cheer and what life looks like on the other side.
Learn the truth about new divisions like “Flex,” how social media is impacting teen athletes, and why your child’s placement may have nothing to do with talent.
Press play now for a no-filter conversation that blends heartfelt updates with behind-the-curtain coaching insights you won't get anywhere else.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Next Gen Coaches Conference Promo Code "BLACKFRIDAY" - https://ngconferences.com/
AIA Global Qualifier- ca.themis.events
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you’ve ever felt stuck chasing validation, trying to build culture, or wondering how to balance competitive excellence with real human connection, this episode is your playbook. Adrian Butler unpacks the mindset shifts, gym culture evolutions, and personal growth that shaped his journey from athlete to one of the sport’s most inspiring coaches and now gym owner. Whether you're leading a program or still finding your voice as a coach, you’ll walk away challenged and re-energized.
Learn how Adrian built powerhouse teams like Revelation and 24K from scratch into gold-winning legacies.
Discover the real tools behind mental toughness, coaching under pressure, and building buy-in across a diverse gym culture.
Gain deep, hard-earned insights on leadership, from bowing out as an athlete to scaling impact as a gym owner at Top Gun Savannah.
Tap play now to hear Adrian Butler’s raw and powerful story, this episode will leave you rethinking what’s possible for your program and your purpose.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you're building a business in cheerleading, navigating international growth, or dreaming of leaving your legacy in this sport, this episode is your playbook. Jibreel Rayam shares a raw, unfiltered journey from high school heckler to architecting some of the most impactful movements in cheer, offering insights for gym owners, coaches, and innovators who want to do more than just win titles.
Discover how Jibreel launched a cheer gym at 18, expanded ATC internationally, and sold it to Varsity, all before hitting his 30s.
Hear the behind-the-scenes blueprint of the AIA’s revolutionary global tournament and how it’s reshaping access, inclusion, and competition fairness in All-Star cheer.
Gain a front-row seat to the leadership lessons he learned working with the IASF, launching international safeguarding, and helping unify global scoring systems.
Hit play to hear one of cheerleading’s boldest trailblazers break down what it really takes to innovate, lead, and elevate the All-Star world, on and off the mat.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How does a small UK cheer gym with four mats and zero funding become a 10-time Summit champion? If you're a coach, athlete, or cheer parent wondering what it really takes to build elite-level cheer teams from scratch, without the fancy facilities or big-name reputation, this episode will resonate. Discover how grit, vision, and relentless self-honesty can outperform excuses every single time.
Learn how Andy and Brienne built Top Gun Jags UK from two tiny programs with zero technique into global champions.
Discover how they used honest feedback, raw determination, and an obsession with fundamentals to transform mediocrity into mastery.
Hear the behind-the-scenes reality of winning Summit, navigating criticism, and creating a culture that inspires athletes to chase more than just trophies.Listen now to find out how Top Gun Jags UK turned being underestimated into their greatest weapon and how you can do the same with your program.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Can small gyms really compete in the high-stakes world of All-Star cheerleading and win? If you're a gym owner, coach, or cheer parent who’s ever questioned whether the playing field in cheerleading is truly level, this episode delivers a raw and real behind-the-scenes look at how small gyms are pushing back, building community, and fighting for equity in the sport.
Learn how Cat Weeden turned her Oklahoma-based Luxe Athletics into a powerful small gym movement.
Discover the origins and impact of the Small Cheer Gym Association and how it's reshaping the industry.
Hear an unfiltered take on the controversial “limited” divisions at Worlds—and what it really means for your gym’s future.
Hit play now to hear how small gyms are claiming their space, challenging the status quo, and why this movement matters more than ever.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when a coach dares to challenge industry norms and wins? If you're a cheer coach striving to build a standout program, you've likely wrestled with athlete placement, program progression, and dealing with outside criticism. In this episode, we dive into how Jalyn Linkletter helped Macs Cheer rise from being a respected gym to becoming a national contender at every level including in the controversial "Limited" division. Whether you're leading a gym or aiming for the ultimate success, this conversation is packed with lessons you can apply right now.
Discover how strategic team placement can elevate every level in your program not just your highest.
Learn how to build trust and culture that empowers athletes and wins over skeptical parents.
Hear the inside story of why Max Senior Stars competes in the "Limited" division and why they make no apologies for it.Tap play to learn how Jalyn is reshaping what it means to coach competitively—with integrity, vision, and grit.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you’ve ever wondered how end-of-season events can actually serve your gym’s financial health, or why some scoring and age grid changes actually help your program survive, this episode breaks it all down. Whether you're running a small gym with 40 athletes or managing a national program, these insights could reshape how you plan your competitive year.
Discover why affordability and experience are at the heart of All-Star Worlds’ explosive growth.
Hear the real story behind controversial decisions, like scoring changes and Golden Buzzer moments, that prioritize athlete development and gym sustainability.
Learn how industry collaboration, not competition, is the key to a healthier all-star cheer ecosystem.
Hit play to learn how Heidi Weber and the Open Championship Series are rewriting the playbook on what it means to win in all-star cheer, from the gym floor to the championship stage.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What does it take to build an all-star cheer empire that redefines an entire generation of athletes? Whether you’re a coach looking for long-term success, a cheer parent navigating the intense world of all-star, or an athlete chasing the dream of Worlds glory, this episode delivers. True Hall of the Maryland Twisters, coach of the iconic F5, joins Jason for a deep, raw, and real conversation about legacy, leadership, and standing on business in an ever-evolving cheer landscape.
Hear how F5 went from rec cheer on grass fields to dominating NCA and Worlds with unforgettable themes, killer routines, and a message that shifted the culture.
Discover the behind-the-scenes truth about judging frustrations, division politics, and why True’s team got snubbed from The MAJORS.
Get inspired by the origin story, real struggles, and 30-year journey that built one of the most respected and diverse programs in the sport.
Hit play to hear True Hall drop truth, tea, and timeless wisdom about cheerleading, coaching, and creating something legendary.
Sign Up For Patreon- Early Access and Ad-Free Listening
Buy the Jason's Book, Upside Down and Back Again
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
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Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/patreon.com/user?u=122505157
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You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if the most influential name in all-star cheer history wasn’t someone you saw on stage, but someone behind the scenes, writing the blueprint for how the industry runs today? In this episode, Jason sits down with Stacey Rowe, author, gym owner, business strategist, and organizational genius to unpack the untold story of how all-star cheer evolved from wrestling mats to red carpets. Whether you're a coach, athlete, or gym owner, if you've ever wondered how your favorite gym or event got started, this episode shows you the blood, sweat, and spreadsheets behind the scenes.
Discover the real story behind the Pioneers of All Star Cheer and why the book is a must-read for anyone in the industry.
Learn how Stacey helped scale Premier into a multi-location powerhouse and what systems she uses to keep it all running.
Hear powerful advice for small gym owners on how to dominate locally and create a lasting community legacy.
Order The Book Upside Down and Back Again
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Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Support Our Sponsors
Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/
Preparing For Full-Outs Digital Course- https://www.vidzing.tv/jasonlarkins/18bcee38-0cab-4d2d-a14a-15132c0f93bd
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Order the book here ---> Upside Down and Back Again
Are you unintentionally sabotaging the exact life lessons you signed your kid up for in cheer? As the sport of All-Star cheer continues to grow, so do the stakes, and the emotions. Whether you're a parent new to the world of cheer or a seasoned vet, it's easy to lose sight of why you enrolled your athlete in the first place. This episode dives deep into the motivations behind putting kids in cheer, and how parents sometimes unknowingly block the very growth they hoped for.
Discover the core life lessons your child should be learning through All-Star cheer, like confidence, teamwork, and resilience.
Hear a real behind-the-scenes account of writing a book that empowers cheer parents and why the journey was just as important as the content.
Understand how coaching, placement, and structure shape not just cheerleaders, but the leaders of tomorrow.Tap play now and gain a powerful perspective on how to support your child’s cheer journey without stepping in the way of their growth. Get Your Let’s Talk Cheer Podcast T-Shirt
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Support Our Sponsors
Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/
Preparing For Full-Outs Digital Course- https://www.vidzing.tv/jasonlarkins/18bcee38-0cab-4d2d-a14a-15132c0f93bd
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Do unfollows on social media really mean drama in the cheer world? Or is it just self-care in disguise? When a cheer gym unfollows a family online, is it a petty move… or a healthy boundary? In this candid, laugh-filled episode, Jason Larkins sits down with Kristen Wheeler (aka “K-Dub” of the Cheer Mom Blog and Podcast) to dive deep into the emotional maze of social media, gym loyalty, and assumptions in the competitive cheer world. Whether you're a coach, a parent, or a cheerleader yourself, these are questions you've likely faced—or will soon.
Inside this episode, you’ll discover:
Why gym owners might really unfollow families on social media—and why it’s not always shade.
How parents can balance personal boundaries with community connection in youth sports.
The power of assuming positive intent—and how this one mindset shift can de-escalate almost any cheer drama.
Hit play now to hear what happens when the Cheer Mom and Let's Talk Cheer collide—insight, laughter, and real talk that every cheer parent needs in their earbuds.
Get Your Let’s Talk Cheer Podcast T-Shirt
Jason's On-Demand Coaches Training Videos
Code of Points Cheatsheet FREE
Support Our Sponsors
Cheer Biz Accelerator- https://nextgenowners.com/cheer-biz-accelerator/
Global Cheer Worlds- https://globalcheerdance.org/
World Class Championships- https://worldclasscheerleading.com/
Preparing For Full-Outs Digital Course- https://www.vidzing.tv/jasonlarkins/18bcee38-0cab-4d2d-a14a-15132c0f93bd
Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077
Jason’s Book Recommendations- Amazon Affiliate Link
Follow Let's Talk Cheer on Instagram
Submit a Question of the Week
You can support this podcast by making donations here
Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.





