The Art Coaching Club Podcast

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Are you posting consistently on Instagram but still not making art sales? In this episode of The Art Coaching Club Podcast, I sit down with Neve of Neve Creative Studio — a social media strategist and art marketing expert who helps artists and creative brands scale their visibility and boost sales. We unpack what’s actually working right now on Instagram for artists — and what might quietly be costing you growth and collectors. Inside this conversation, we cover: • Why you may only be attracting other artists (not buyers)• The difference between aesthetic content and content that converts• How to sell emotional value before you sell your artwork• Why the algorithm isn’t your biggest problem• How to use virality as the top of your funnel — not the whole strategy• The role of personal branding in selling art• Why “30 days of content in 30 minutes” doesn’t work for creatives• How to position your art brand to support higher prices If you want to build a stronger art brand, grow your audience with intention, and turn followers into collectors — this episode is your wake-up call. Instagram: https://www.instagram.com/neve.creativestudio/?hl=en Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I’m joined by Emerson Harmon, founder of The Harmon Edit, to talk about what content creation actually looks like behind the scenes—and why it’s become such a powerful tool for artists and creative business owners. We dive into how Emerson built her business capturing iPhone video content for wedding planners, interior designers, and creatives, why “content creation” is not the same thing as influencing, and how storytelling—not trends—is what truly drives engagement and sales. We also talk about: Why your everyday work is interesting (even if it doesn’t feel like it) How to capture better video without overthinking or burning out The difference between polished content and relatable content—and why you need both How showing your face builds trust, memorability, and momentum When it makes sense to DIY content vs. bring in help Pricing, boundaries, and evolving your business as demand grows If you’ve ever felt stuck trying to “show up online,” unsure how to translate your creative work into compelling content, or overwhelmed by video altogether, this conversation will completely reframe how you think about marketing. You’ll walk away with practical mindset shifts, simple content strategies, and a clearer understanding of how storytelling—not perfection—moves your business forward. https://www.theharmonedit.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I’m joined by Atlanta-based abstract artist Lindsay Von Art, who shares her journey from the advertising world to becoming a full-time artist—and how consistency, relationship-building, and trusting her instincts shaped her career. We talk about finding your voice while putting yourself out there, working successfully with interior designers, and why showing your work in real spaces can completely change how collectors connect with it. Lindsay also shares how Instagram fits into her business today, her thoughts on Pinterest and other platforms, and why she’s expanding into functional art through custom painted lampshades. This episode is full of practical insight for artists looking to grow thoughtfully, diversify their income, and build a sustainable art career that evolves with them. https://www.lindsayvonart.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I’m joined by Kennedy B. Holley (KBH), an artist known for her expressive, layered work and thoughtful approach to building a long-term creative career. We talk about what it really takes to sustain an art practice over time—balancing studio work, life seasons, energy, and growth without burning out or losing momentum.  This conversation is honest, reassuring, and deeply practical for artists who want longevity—not just quick wins. Perfect for artists who want to build a career that fits their life, trust their process, and keep showing up to the work. https://www.kbhartthings.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we sit down with Walker Antonio, a Virginia-based Filipino-American painter whose work blurs the boundaries between the real and surreal, the physical and psychological. Working primarily on a large scale, Walker's process moves from energetic chaos to deliberate refinement—a philosophy that extends to his remarkable career trajectory. Just 18 months after graduating from Wofford College with his BA in Studio Art and Art History, Walker has built an impressive professional practice. He shares his unconventional journey from receiving the 2023 Whetsell Family Fellowship to spending 10 months at a ski resort in Germany, and how he quickly gained representation with three galleries upon returning stateside. We dive into Walker's evolving artistic practice—from large-scale figurative works exploring themes of environment and identity to experimental 6x6-inch pieces that challenge his understanding of composition. He opens up about the pivot points in his career, including creating 34 pieces in 10 days during the Foundation House Artist Residency and showing alongside Picasso and Basquiat at the Palm Beach Modern Contemporary Art Fair. As the first visual artist selected for the Kenan-Lewis Fellowship at Woodberry Forest School, Walker offers candid insights on balancing teaching, pursuing his MA in Fine Arts from Falmouth University, and managing the business side of art. He emphasizes the power of authentic networking over social media growth, the many hats artists must wear (accountant, marketer, graphic designer), and why he's chosen to avoid commissions to protect his creative vision. With solo exhibitions at Stevenson & Co. (Charleston, SC) and the Rhodes Art Center (Gill, MA) in 2025, plus upcoming shows at Sheridan Studios (Macon, GA) in February 2026 and the Baker Gallery (Woodberry Forest, VA) in November 2026, Walker's career is rapidly expanding. His work has been published in American Art Collector and Suboart Magazine, with forthcoming publication in the Penn Journal of Arts and Sciences. Whether you're an emerging artist or simply curious about the art world, Walker's perspective on treating Instagram as a living portfolio, his strategic approach to artist residencies (including his upcoming 2026 Elf School of the Arts Residency), and his commitment to "just keep going" will inspire you to pursue your creative path with intention and authenticity. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why do collectors hesitate to buy art — even when they love your work? In this solo episode of The Art Coaching Club podcast, I’m breaking down why collectors don’t buy art, using real conversations I hear again and again from artists inside The Club and in one-on-one coaching. If you’ve ever thought: “People love my work, but they’re not buying” “Maybe my prices are too high” “Maybe my art just isn’t good enough” This episode is for you. We’ll dig into the art sales psychology behind collector hesitation and talk through what actually stops collectors from buying art — and why it’s usually not about talent, trends, or Instagram reach. In this episode, we cover: Why collectors don’t buy when they’re unsure (not uninterested) The biggest misunderstanding artists have about how collectors decide what to buy Why price often feels unclear, not wrong Why cheap art doesn’t sell the way artists think it will How context, confidence, and clarity help collectors move forward What artists misinterpret when collectors go quiet How to guide collectors without pressure or awkwardness Buying art is a luxury decision, not a rational transaction — and understanding that changes everything about how you sell, follow up, and build long-term collector relationships. This episode is especially helpful if you want to: Attract art collectors, not just followers Understand why interest doesn’t always turn into sales Sell art with more confidence and professionalism Build a sustainable art career without slashing prices or chasing trends These are the exact conversations we go deeper into inside The Club, where artists learn how to sell their work with clarity, confidence, and integrity — without guessing or burning out. Subscribe for more solo episodes on pricing, collectors, artist business strategy, and building a career that actually lasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Taxes are one of the most confusing parts of being a working artist, especially when you’re self-employed, selling through galleries, or juggling multiple income streams. In this episode, I’m joined by Hannah, a working artist and the founder of Sunlight Tax, to break down the tax basics every artist needs to understand, in clear, plain language. We cover: What a Schedule C is and how artists are taxed when self-employed How self-employment tax actually works (and why it’s higher than you expect) 1099s explained, including galleries, Stripe, PayPal, and Etsy Why you still need to report income even if you don’t receive a 1099 Simple ways to stay organized without rigid bookkeeping systems When an LLC makes sense for artists and when it doesn’t The easiest first step to take if taxes feel overwhelming right now This is a practical, grounded conversation designed to help artists feel clearer, more confident, and better prepared without turning finances into a second full-time job. Resources mentioned in this episode:Sunlight Tax: https://www.sunlighttax.com/1099s for creatives: https://www.sunlighttax.com/1099 If you’re an artist building a sustainable career and want to understand the business side without losing your creativity, this episode is for you. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I’m joined by artist Carrie Pittman, whose work is known for its movement, texture, and emotional depth — and whose career is a powerful example of what it looks like to build longevity as an artist. Carrie began her professional life in sales and finance, and painting originally entered her world as a creative outlet during a difficult personal season. What started as healing slowly evolved into a full-time art career that’s now spanned more than a decade, built through commissions, designer relationships, collaborations, and a deep belief in her own work. In this conversation, we talk about: Developing an artistic voice without formal training Making the leap away from a secure career into full-time art Confidence, comparison, and learning to ask for opportunities Why no one is coming to “discover” you — and why that’s actually empowering Building a sustainable business through commissions, collaborations, and consistency Navigating social media without letting metrics dictate your worth or direction Balancing hustle, rest, and long-term creative energy Carrie is honest, grounded, and refreshingly practical about what it really takes to show up for your work year after year — creatively and financially. This episode is especially meaningful for artists who are serious about longevity, navigating self-doubt, or trying to reconcile creativity with real-life responsibilities. Links & Resources • Follow Carrie on Instagram:https://www.instagram.com/carriepittmanart • Explore Carrie’s work:https://www.carriepittman.com • Apply to The Art Coaching Club (applications are currently open):https://www.theartcoachingclub.com/about-1 • Learn more about The Art Coaching Club:https://www.theartcoachingclub.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I’m joined by artist Ashley Blazer, whose work is rooted in the natural world and explores spirituality, human presence, and the landscapes we move through — both physically and creatively. Ashley recently relocated from Austin, Texas to Charlottesville, Virginia, and we talk about how changing environments can reshape the way you see, make, and think about your work. Her practice spans painting, textiles, and sculpture, and one of the most powerful throughlines in this conversation is permission — permission to experiment, to step away from a medium, and to return to it with new clarity. We cover: Letting your artistic style evolve without forcing an “arrival” How environment and place influence creative work Balancing studio time with the realities of motherhood Navigating the business side of art without losing creative momentum Marketing, visibility, and building sustainable relationships as an artist Why discomfort in your practice is often a sign of growth This is an honest, grounded conversation for artists who are navigating change, refining their direction, or trying to balance creativity with the rest of life. Links & Resources • Learn more about Ashley Blazer and her work:https://www.ashleyblazer.com • Apply to The Art Coaching Club (applications are currently open):https://www.theartcoachingclub.com/about-1 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As the year winds down, it’s easy to focus on what didn’t get done — the goals you missed, the plans that fell apart, the version of the year you thought you were supposed to have. In this solo episode, I’m offering a different way to reflect. Most years don’t fail us.They educate us. We’re talking about why falling short doesn’t mean you did anything wrong, how creatives often outgrow the version of themselves who set their goals in January, and how to re-plan the year ahead from who you are now — not who you hoped you’d become. I’m also sharing how I use a word of the year as a guiding lens, why I look at it before I evaluate my goals, and what my past words — Expand, Rest, Refine — taught me about growth, capacity, and alignment. This year, my word is Trust, and I unpack what that really means in practice. If you’re feeling behind, burned out, or unsure how to make sense of a year that didn’t go exactly as planned, this episode is meant to ground you — not push you into another round of pressure-filled goal setting. Your goals didn’t expire.They evolved. Links & Resources • Follow along on Instagram:https://www.instagram.com/hayleypricewhite • Read my Substack (weekly reflections + strategy):https://hayleypricewhite.substack.com • Apply to the Art Coaching Club interest list:https://www.theartcoachingclub.com/about-5 • Learn more about The Art Coaching Club:https://www.theartcoachingclub.com • Explore my artwork & collections:https://www.hayleypricewhite.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pinterest Predicts isn’t about trends — it’s about desire. In this episode, Hayley Price White breaks down what the 2026 report reveals about where taste is heading, how collectors are evolving, and what artists should pay attention to right now. From maximalism and ornament to softness, nostalgia, and human touch, this episode helps artists understand how cultural shifts show up in art — without copying or compromising their work. Read the article here: https://hayleypricewhite.substack.com/p/7b533506-e693-4f4b-85f5-c8cb262e24c4 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Read our most recent Substack: https://hayleypricewhite.substack.com/Subscribe to the Substack: https://hayleypricewhite.substack.com/subscribe Fashion illustrator Kelsey Linnartz (@linnartzy) built her entire art career on a single moment of courage — one bold introduction that changed everything. In this episode, Kelsey shares how she went from fashion student to landing events with brands like Microsoft, Golden Goose, Alice + Olivia, Neiman Marcus, and more… all by trusting her instincts, betting on herself, and saying yes before she felt ready. We talk about burnout, moving cities, rebuilding community, pricing confidence, hiring interns, navigating creative ruts, and what it really looks like to grow an art business in 2025. If you’ve ever wondered what could happen if you gave yourself just 10 seconds of courage… this episode is your sign. Learn more about Kelsey: https://www.linnartzy.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’ve ever looked at your creative business and thought, “Everything feels important… so where do I start?” — this episode is for you. Today I’m breaking down a simple, coaching-backed framework to help artists decide what to focus on, reduce overwhelm, and get clear on the priorities that actually move your business forward. We’ll talk about: How to identify your core revenue drivers The visibility platforms that truly grow your art business The systems that make everything easier A decision-making test you can use before choosing any task How to create clarity going into 2026 If you’re ready to walk into the new year with more structure, more confidence, and a clearer plan for your creative business, this episode will give you the tools to simplify and refocus. And because this episode drops right before my Plan Your Most Profitable Creative Year Yet workshop, I’m sharing an exclusive listener-only discount code at the end. It’s your last chance to join us and map out your most aligned and profitable 2026. Sign up here.  Perfect for artists, creative entrepreneurs, and anyone building an online or studio-based art business. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today’s episode is a powerful and honest conversation with artist Emma Katherine, whose Western-inspired paintings have exploded in popularity over the past year. We talk about what it’s really like to grow a creative business while balancing motherhood, staying connected to your audience, and navigating the overwhelming parts of success that no one prepares artists for. Emma opens up about:• How her art business has evolved since she was last on the podcast• Balancing life as a new mom and full-time artist• The emotional and logistical side of rapid business growth• How she handles copycats, stolen artwork, and copyright issues• What she’s learned from consulting with trademark and copyright attorneys• Why protecting your creative work matters at every stage• The mindset shifts that help her stay grounded and keep creating• Exciting new partnerships, collections, and events she’s working on Whether you’ve dealt with copying in your own creative career or want to protect your work as your business grows, this episode is full of candid advice, real stories, and inspiration to help you move forward with clarity and confidence. Emma’s work, growth, and perspective offer so much insight into what it looks like to build a meaningful brand as an artist today — and how to stay true to yourself in the process. Follow Emma: @emma_katherineartWebsite: emmakatherineart.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today’s episode, I sit down with artist Kimberly Castrodale to talk about her winding path from special education teacher to full-time artist, and how motherhood, loss, and everyday life continue to shape her work. Kimberly shares how she discovered her creative identity, embraced a slower evolving style, found meaning in florals, and learned to trust her own rhythm—even when it didn’t match what other artists say you “should” do. We dive into:– How she blended teaching, motherhood, and art before going full-time– The story behind her Wonder Collection and how loss transformed her creative practice– Why florals became her signature (and why she hesitated at first)– How she uses Instagram, her newsletter, and in-person shows to grow her audience– The surprising reason she reduced her studio time—and made better art– Her experience getting into major shows like Loyola and Spotlight on Art– The emotional rollercoaster of being an artist (and how she rides it)– The power of artist friendships, community, and not doing it alone If you’re an artist craving clarity, connection, or permission to build your practice your way, this conversation is full of honest insights, heart, and encouragement. Where to find Kimberly:Instagram: @kimberlycastroale_artWebsite: kimberlycastrodaleart.com Want to sign up for my workshop?Learn more here Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your art business could grow through joy instead of hustle? In this episode of The Art Coaching Club, host Hayley Price White sits down with Jen Carmiel, watercolor artist, illustrator, and founder of The Small Joys Club — a monthly art-and-letter membership inspiring people to find beauty in the little things. Jen shares how she built a thriving, sustainable art business through watercolor painting, local art markets, and YouTube — all while working part-time. You’ll hear how she turned her creative ideas into consistent income, earned artist grants, and built a growing online community around authenticity and connection. We cover: How Jen grew The Small Joys Club from one subscriber to hundreds Turning art markets into long-term collectors Getting artist grants and local funding opportunities Monetizing YouTube as an artist (and loving it!) Why being a part-time artist can actually help your creativity thrive The mindset shifts needed to build a joyful, sustainable business If you’ve ever wondered how to grow your art career your way — this episode is full of inspiration and practical ideas you can start using today. Listen now on The Art Coaching Club and get inspired to build your version of success. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when you take your art business seriously on social media? In this episode of The Art Coaching Club, Hayley sits down with Maddie Grace Maierhofer— a Savannah-based artist whose joyful, colorful paintings and daily social media presence have transformed her creative career. In just one year, she skyrocketed from 40K to over 160K Instagram followers, grew consistent monthly sales, and even landed a dream collaboration with SMEG USA. They dive into: How posting one reel a day changed Maddie’s business Tips for balancing growth, commissions, and creative energy What to do when shows don’t go as planned Navigating clients, boundaries, and burnout Why consistency matters more than perfection Building brand collaborations as an artist If you’ve been wondering how to grow your art business online or find your rhythm on social media, this conversation is full of honest, practical inspiration straight from someone who’s done it. Listen now and learn how to turn your creative momentum into real results. Follow along @maddiegraceart Also - listen to our last episode (episode 126) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if staying part-time was the secret to building a more joyful and sustainable art business? In this episode, Hayley sits down with Justine Palkowski, artist and founder of Second Shore, to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship. Justine shares her journey from marketer to artist, how she overcame imposter syndrome, and why she believes you don’t have to go full-time to take your art seriously. Together, they explore: Building a brand rooted in authenticity Marketing as a part-time artist Finding your audience (and ignoring the noise) Balancing art, business, and family with intention Turning your creative passion into a sustainable business If you’ve ever wondered how to balance creativity with the rest of life — this conversation will remind you that success doesn’t have to fit one mold. https://www.secondshore.co/ Sponsored by The Next Chapter Travel — a woman-owned travel company designing luxury small-group experiences for women ready to explore the world. Their 2026 trips are open for early interest! Learn more at thenextchaptertravel.com. #ArtBusiness #CreativeEntrepreneur #WomenInArt #ArtCoachingClub #CoastalArt #ArtistMarketing #PartTimeArtist #ArtPodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’ve ever felt like you’re running your art business alone — juggling painting, packaging, marketing, and a million tabs open in your brain — this episode is for you. This week, we’re talking about delegation — how to build systems, support, and structure so you can spend more time creating and less time drowning in admin. My guest is Cara Alford, founder of Allegory Art Consulting, who helps artists and collectors navigate the business side of the art world. Cara works as both an art consultant and a studio manager, supporting artists with everything from pricing and organization to gallery outreach and project management. In this conversation, we talk about:– What art consultants actually do (and how to work with one)– How to know when it’s time to ask for help or hire support– The emotional side of delegation (and letting go of control)– Pricing, growth, and staying aligned in your creative business– How to balance creativity with structure — without losing the magic If you’re ready to stop doing everything yourself and start building a business that supports your art (not the other way around), this episode will show you where to start. Listen now to learn how to grow with ease, delegate with intention, and create more space for what you love most — making art. Connect with Cara:Instagram — @allegoryartconsultingWebsite — allegoryartconsulting.com Thank you to our sponsor:The Next Chapter Travel — designing all-women, small group luxury tours that blend adventure, authenticity, and connection. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.