Claim OwnershipThe Art Coaching Club Podcast
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Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .
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In today’s episode, I sit down with artist Kimberly Castrodale to talk about her winding path from special education teacher to full-time artist, and how motherhood, loss, and everyday life continue to shape her work. Kimberly shares how she discovered her creative identity, embraced a slower evolving style, found meaning in florals, and learned to trust her own rhythm—even when it didn’t match what other artists say you “should” do.
We dive into:– How she blended teaching, motherhood, and art before going full-time– The story behind her Wonder Collection and how loss transformed her creative practice– Why florals became her signature (and why she hesitated at first)– How she uses Instagram, her newsletter, and in-person shows to grow her audience– The surprising reason she reduced her studio time—and made better art– Her experience getting into major shows like Loyola and Spotlight on Art– The emotional rollercoaster of being an artist (and how she rides it)– The power of artist friendships, community, and not doing it alone
If you’re an artist craving clarity, connection, or permission to build your practice your way, this conversation is full of honest insights, heart, and encouragement.
Where to find Kimberly:Instagram: @kimberlycastroale_artWebsite: kimberlycastrodaleart.com
Want to sign up for my workshop?Learn more here Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if your art business could grow through joy instead of hustle?
In this episode of The Art Coaching Club, host Hayley Price White sits down with Jen Carmiel, watercolor artist, illustrator, and founder of The Small Joys Club — a monthly art-and-letter membership inspiring people to find beauty in the little things.
Jen shares how she built a thriving, sustainable art business through watercolor painting, local art markets, and YouTube — all while working part-time. You’ll hear how she turned her creative ideas into consistent income, earned artist grants, and built a growing online community around authenticity and connection.
We cover:
How Jen grew The Small Joys Club from one subscriber to hundreds
Turning art markets into long-term collectors
Getting artist grants and local funding opportunities
Monetizing YouTube as an artist (and loving it!)
Why being a part-time artist can actually help your creativity thrive
The mindset shifts needed to build a joyful, sustainable business
If you’ve ever wondered how to grow your art career your way — this episode is full of inspiration and practical ideas you can start using today.
Listen now on The Art Coaching Club and get inspired to build your version of success. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when you take your art business seriously on social media?
In this episode of The Art Coaching Club, Hayley sits down with Maddie Grace Maierhofer— a Savannah-based artist whose joyful, colorful paintings and daily social media presence have transformed her creative career. In just one year, she skyrocketed from 40K to over 160K Instagram followers, grew consistent monthly sales, and even landed a dream collaboration with SMEG USA.
They dive into:
How posting one reel a day changed Maddie’s business
Tips for balancing growth, commissions, and creative energy
What to do when shows don’t go as planned
Navigating clients, boundaries, and burnout
Why consistency matters more than perfection
Building brand collaborations as an artist
If you’ve been wondering how to grow your art business online or find your rhythm on social media, this conversation is full of honest, practical inspiration straight from someone who’s done it.
Listen now and learn how to turn your creative momentum into real results.
Follow along @maddiegraceart
Also - listen to our last episode (episode 126) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if staying part-time was the secret to building a more joyful and sustainable art business?
In this episode, Hayley sits down with Justine Palkowski, artist and founder of Second Shore, to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship.
Justine shares her journey from marketer to artist, how she overcame imposter syndrome, and why she believes you don’t have to go full-time to take your art seriously. Together, they explore:
Building a brand rooted in authenticity
Marketing as a part-time artist
Finding your audience (and ignoring the noise)
Balancing art, business, and family with intention
Turning your creative passion into a sustainable business
If you’ve ever wondered how to balance creativity with the rest of life — this conversation will remind you that success doesn’t have to fit one mold.
https://www.secondshore.co/
Sponsored by The Next Chapter Travel — a woman-owned travel company designing luxury small-group experiences for women ready to explore the world. Their 2026 trips are open for early interest! Learn more at thenextchaptertravel.com.
#ArtBusiness #CreativeEntrepreneur #WomenInArt #ArtCoachingClub #CoastalArt #ArtistMarketing #PartTimeArtist #ArtPodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you’ve ever felt like you’re running your art business alone — juggling painting, packaging, marketing, and a million tabs open in your brain — this episode is for you.
This week, we’re talking about delegation — how to build systems, support, and structure so you can spend more time creating and less time drowning in admin.
My guest is Cara Alford, founder of Allegory Art Consulting, who helps artists and collectors navigate the business side of the art world. Cara works as both an art consultant and a studio manager, supporting artists with everything from pricing and organization to gallery outreach and project management.
In this conversation, we talk about:– What art consultants actually do (and how to work with one)– How to know when it’s time to ask for help or hire support– The emotional side of delegation (and letting go of control)– Pricing, growth, and staying aligned in your creative business– How to balance creativity with structure — without losing the magic
If you’re ready to stop doing everything yourself and start building a business that supports your art (not the other way around), this episode will show you where to start.
Listen now to learn how to grow with ease, delegate with intention, and create more space for what you love most — making art.
Connect with Cara:Instagram — @allegoryartconsultingWebsite — allegoryartconsulting.com
Thank you to our sponsor:The Next Chapter Travel — designing all-women, small group luxury tours that blend adventure, authenticity, and connection. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this deeply moving episode, artist Hannah Morris shares her powerful journey from teaching and managing at Lululemon to becoming a full-time painter whose work is led entirely by faith.
After walking through unimaginable loss, Hannah found healing and purpose through painting — what began as a form of worship became a calling. Today, her textured, spirit-filled pieces reflect layers of surrender, hope, and divine inspiration.
We talk about:– How creativity became a path through grief– Balancing faith and business as an artist– The story behind her Rooted and Overflow collections– What it means to run a God-led creative business– Letting go of comparison and trusting the process
Whether you’re an artist, entrepreneur, or someone searching for purpose, this episode will remind you that beauty can rise from brokenness.
Listen now to hear how Hannah’s faith and creativity became one — and why she believes her art is more than a career, it’s a calling.
Connect with Hannah:Instagram — @hannahpmorrisartWebsite — hannahpmorrisart.com
Thank you to our sponsor:The Next Chapter Travel — designing all-women, small group luxury tours that blend adventure, authenticity, and connection. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with Martha Stockhausen, founder of The Next Chapter Travel — a woman-owned travel company offering all-women, small group luxury tours that blend authenticity, adventure, and connection.
Martha Stockhausen shares the story behind The Next Chapter Travel, how she curates unforgettable itineraries for women around the world, and why community-focused travel can be truly life-changing. We also discuss her approach to building a purpose-driven business and how she helps women rediscover themselves through exploration and friendship.
If you’re craving meaningful experiences, inspiration, and a reminder that your next chapter is yours to write — this episode is for you.
Explore upcoming trips: thenextchaptertravel.comUpcoming 2026 journeys are already filling fast — join before spots are gone! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with Laurie Roberts, founder of Larry Roberts Chicago — a textile brand reimagining the original artwork of her late husband, artist Larry Roberts.
We talk about Laurie and Larry’s extraordinary love story, how she transformed her grief into a creative legacy, and what it means to preserve an artist’s vision after loss. Laurie shares how she translates fine art into rugs, fabrics, and wallcoverings, and how her business model — which donates 50% of proceeds to arts education — continues to give back.
Laurie also draws on her 20+ years in interior design to share advice for creatives building brands that balance beauty, meaning, and impact.
✨ Learn more about Laurie and Larry Roberts Chicago:https://larryrobertschicago.com
Check out The Next Chapter Travel and book your next dream getaway: https://www.thenextchaptertravel.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In today’s episode, I sit down with abstract artist and mentor Carol MacConnell to talk about one of the most powerful (and often overlooked) ways to grow your art business—working with interior designers.
Carol shares:
How she started partnering with designers—and how you can too
Why custom commissions can be wildly profitable (and fun!)
What to watch out for when doing designer collaborations
How to market your work outside the gallery system
The mindset that’s helped her stay creative through decades of change
We also chat about staying grounded as an artist, handling imposter syndrome, and her experience as a creative with cochlear implants.
🎨 Explore Carol’s work at carolmacconnell.com
If you’re looking for fresh income streams, inspiring stories, and real-talk business advice for artists—this episode is for you.
Read her new book here: https://join.carolmacconnell.com/radical-freedom-carol-macconnell
Learn more about our partner The Next Chapter Travel: https://www.thenextchaptertravel.com/
https://www.instagram.com/thenextchaptertravel/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If marketing feels like a full-time job (on top of, you know, actually making art), this episode is for you. Hayley breaks down how artists and photographers can use ArtHelper.AI to streamline content creation, boost visibility across platforms, and still sound like you. From social captions and mockups to Etsy listings and SEO tools, ArtHelper does the heavy lifting so you can stay focused on your zone of genius.
In this solo episode, Hayley shares:
Why storytelling still matters—and how to make it resonate
How to use AI without losing your voice
Her favorite Art Helper tools (including pricing guides + mockups)
Ways to personalize your content strategy with less effort
Whether you're AI-curious or ready to delegate your digital to-do list, this episode will help you work smarter, not harder.
Try ArtHelper today! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with Emily Kurth, the artist behind Coco and June, whose work blends vibrant color, layered texture, and emotion-filled abstraction.
Emily shares her journey into art, how she developed her distinct style, and what inspires her to keep pushing her creative practice forward. We also explore how she balances the demands of business and creativity, her approach to marketing and connecting with collectors, and the lessons she’s learned along the way.
✨ Inside this episode:– Emily’s background and the story behind Coco and June– How she developed her bold style– The daily practices that keep her inspired and consistent in the studio– What’s worked (and what hasn’t) in marketing her work– Her biggest successes, challenges, and advice for fellow creatives
Whether you’re an emerging artist or someone who simply loves the process of creation, Emily’s perspective is packed with inspiration and practical wisdom for building a fulfilling art career.
🌐 Learn more about Emily’s work: https://cocoandjune.com/Instagram: https://www.instagram.com/cocoandjune
Test out Art Helper and get your free social post! https://tinyurl.com/your-social-post Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with artist Michaela Jean to talk about her journey, her bold creative style, and the lessons she’s learned building a thriving art career.
Michaela shares how she developed her unique artistic voice, the role of experimentation and risk-taking in her process, and how she balances the demands of business with the freedom of creativity. We also dive into her marketing strategies, how she connects with collectors, and her advice for artists navigating today’s art world.
✨ Inside this episode:– Michaela’s background and how she found her path in the artworld– The importance of taking risks and embracing experimentation– Strategies for balancing creative flow with business growth– Practical advice for emerging artists building sustainable careers
Whether you’re an artist yourself or someone who loves hearing the stories behind the work, Michaela’s insight will inspire you to embrace boldness and trust your creative journey.
Learn more about Michaela Jean: https://www.michaelajeanart.com/
Try Art Helper and get a Free Social Post with this link: https://tinyurl.com/your-social-post
🎨 Follow me for more artist interviews and creative business tips:TikTok: @hayleypricewhiteInstagram: @hayleypricewhiteYouTube: @hayleypricewhite Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with contemporary artist Sara Kathryne Isbell to talk about her incredible journey from working as a NICU nurse to building a thriving full-time art career.
SK shares how creativity has always been a constant in her life, what it took to leave behind a steady career in healthcare, and the strategies she’s used to sell her work and connect with collectors. We dive into her first collection launch, the power of showing up at in-person events, and how she’s navigating growth with galleries and community support.
Inside this episode, you’ll hear:– How SK overcame imposter syndrome to pursue art full-time– Why community and in-person connections have been essential to her success– The routines and mindset shifts that keep her grounded as a creative entrepreneur– What she’s learned from launching her first collection and growing her audience
Whether you’re an artist considering a big leap or simply looking for inspiration, SK’s story is proof of what can happen when you bet on yourself and keep showing up.
✨ Learn more about SK Isbell: https://skisbellart.com/Instagram: @skisbellart
🎨 Spots for The Club are open now—but only until September 23rd, 2025. They won’t open again until January. Join today for coaching, resources, and a supportive community of artists.
Apply to join the Club: https://forms.gle/hBB51F6RrTzKiPmJ7
Test out ArtHelper.Ai and Find Facebook Groups for FREE with this link: https://tinyurl.com/facebook-art-group-finder
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with artist Susan Sullivan. Susan shares her journey from early creative beginnings to building a thriving art business rooted in her love of florals, abstracts and color.
We talk about how she developed her distinctive style, the ways she markets and grows her business, and what it really takes to balance creativity with entrepreneurship. Susan also opens up about her inspirations, her upcoming projects, and the lessons she’s learned along the way.
Whether you’re an artist, creative entrepreneur, or simply someone who loves the beauty of botanicals, this episode is full of insights and inspiration you can apply to your own creative path.
✨ Learn more about Susan: sussullivandesigns.comInstagram: https://www.instagram.com/susansullivanart
Learn more about ArtStorefronts below.
https://blog.artstorefronts.com/go/demo-request/?utm_campaign=Aff120 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with Anna Barrington, author of the debut novel The Spectacle—a sharp, fast-paced social thriller inspired by real art world scandals.
Anna draws from her seven years working inside galleries, museums, and auction houses to give us a rare insider’s perspective on how power, money, and ambition collide in the art world. We discuss:
– Why galleries, museums, and auctions often resemble the finance world, with billions moving quietly behind closed doors– The heated auction for The Spectacle and how its cover reveal landed exclusively in People magazine– The allure of the charming conman, and why he feels like a uniquely modern figure– Collecting art: what to know, and what separates the artist who succeeds from one who doesn’t– How the art world reflects broader culture, from the Trump era to MeToo, cancel culture, and shifting politics
At the heart of The Spectacle is Ingrid, an aspiring artist pulled into the orbit of Rudolph Sullivan, a powerful figure whose debts and lies threaten to unravel everything. It’s a novel about art, ambition, and survival in a world where appearances mean everything.
If you’re fascinated by the intersection of art, money, and culture—or just love a gripping debut novel—this episode will be a favorite.
✨ Learn more about Anna Barrington: https://www.annabarrington.com/🎨 Follow me for more creative business insights: TikTok, Instagram, YouTube @hayleypricewhite🎧 Listen to more episodes of The Art Coaching Club Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with Florida-based artist Alana Fay, whose acrylic paintings capture the calm, movement, and energy of the ocean and landscapes around her. Alana shares her journey from studying graphic design in Massachusetts to becoming a full-time artist and mom of three, and how art has remained a constant through every season of life.
We talk about her creative process, the inspiration she draws from coastal beauty, and the balance of motherhood and making. Alana also shares insights on time management, marketing, and the lessons she’s learned growing her art practice.
Whether you’re an artist seeking inspiration, a creative entrepreneur looking for practical advice, or someone who loves stories of following your passion, this episode offers encouragement and real strategies for building a sustainable creative life.
✨ Learn more about Alana Fay: https://www.alanafayart.com/theartist🎨 Follow me for more creative business insights: TikTok, Instagram, and YouTube @hayleypricewhite🎧 Listen to more episodes of The Art Coaching Club Podcast
Learn more about Raesyn: https://raesyn.com/?sld=thescoutedstudio Use code ARTCOACHING15 for 15% off plus free shipping Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with Bailey, the artist and founder of Babs & Bird, to talk about her journey of building a creative business rooted in color, joy, and authentic storytelling.
We dive into her background, the inspiration behind her aesthetic, and how she has grown Babs & Bird into a brand that resonates deeply with collectors. Bailey also shares the challenges she’s faced, the marketing strategies that have worked best for her, and her advice for other artists looking to expand their practice while staying true to their unique voice.
Whether you’re an artist navigating your own path, a creative entrepreneur seeking inspiration, or simply someone who loves hearing the behind-the-scenes of a thriving art business, this conversation will leave you energized and full of ideas.
✨ Learn more about Bailey:Website: https://www.babsandbird.com/Instagram: @babsandbird
Follow me for more creative business insights:TikTok: @hayleypricewhiteInstagram: @hayleypricewhite / @theartcoachingclub
Subscribe to the Substack: https://hayleypricewhite.substack.com/subscribe
Learn more about Raesyn: https://raesyn.com/?sld=thescoutedstudio Use code ARTCOACHING15 for 15% off plus free shipping
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week I’m joined by Sarah Nicole, the viral Instagram artist behind @sarahnicolestudio. Sarah has built a thriving art career by leaning into storytelling, experimenting with social media, and finding her unique voice online. We talk about the behind-the-scenes of going viral, what it really takes to grow a creative business on Instagram, and how she balances vulnerability with strategy in her work.
If you’ve ever wondered how to turn scroll-stopping content into a sustainable art practice—or how to share your story without burning out—this conversation will give you both inspiration and practical takeaways.
Learn more about Sarah Nicole:
Website: https://www.sarahnicolestudio.com/
Instagram: @sarahnicolestudio
Learn more about Raesyn: https://raesyn.com/?sld=thescoutedstudio Use code ARTCOACHING15 for 15% off plus free shipping Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In today’s episode of The Art Coaching Club Podcast, we’re starting with a solo chat about one of the most overlooked (but powerful) elements of running an art business: intentional packaging. I’ll share how great packaging can boost your brand, increase perceived value, and get people talking about your work—plus simple, budget-friendly ideas you can implement right away.
Then we shift gears to an inspiring interview with Tiffany Jones, Dallas-based designer and founder of Avenue 8, a super-premium canned cocktail brand shaking up the spirits industry. Tiffany shares how her background in design helped her craft a product that’s both beautiful and bold, the moment that sparked the idea, what she uncovered in her deep dive into the RTD market, and what it means to build a women-led company in a male-dominated space.
🎯 What we cover:
Packaging that creates connection (and repeat buyers)
The power of first impressions and brand touchpoints
How a college parents' weekend sparked a business idea
What Tiffany learned about the male-dominated RTD industry
Her advice for creative entrepreneurs ready to launch something new
Whether you're an artist, a product-based founder, or a brand-builder, this episode is packed with practical tips and creative inspiration.
🔗 Learn more about Avenue 8: https://drinkavenue8.com
Make sure to use code VIPSHIPFREE!
📲 Follow for more:
Instagram & TikTok: @hayleypricewhitePodcast: The Art Coaching Club Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Art Coaching Club Podcast, I sit down with Caroline Stroud—an artist known for her bold, expressive style—to talk about how she built a thriving art business from scratch.
Caroline opens up about finding her artistic voice, navigating commissions, and growing her audience with confidence and intention. Whether you're an emerging artist or deep into your creative career, this episode is packed with honest insights and actionable advice to help you turn your passion into profit.
🎨 Topics we cover:
How Caroline developed her signature style
Tips for selling original work and managing commissions
Her approach to pricing and mindset
What she’s most excited about in her current practice
👉 Learn more about Caroline: carolinestroudart.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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