The Russell Brunson Show

In this episode of The Russell Brunson Show, everything clicks into place. This is the moment where belief turns into inevitability. After a week of learning funnels, sales, leverage, and speed, today’s focus is on what actually determines whether this time will be different - and why so many smart, capable people get stuck right before the breakthrough. This session isn’t about tactics alone; it’s about identity, commitment, and making the shift from “trying” to deciding. McCall, Kathryn, and I walk you through the six missing keys that stop people from ever reaching their first One Comma Club milestone - and how to remove each one for good. From choosing the right long-term path, to becoming resourceful instead of resource-limited, to selling quietly when you need camouflage, this episode is designed to remove every remaining excuse. We also dive deep into courage - those critical 20 seconds that separate people who talk about success from people who create it - and why community is the final force that makes momentum unstoppable. Key Highlights: ◼️The three paths to scaling your funnel skills - and how to choose the one that fits your life and goals ◼️Why resourcefulness, not resources, is the real unlock to funding your next move ◼️How to sell and land clients privately through DMs when you need discretion or confidence ◼️The power of “20 seconds of insane courage” and why hesitation is more dangerous than failure ◼️How commitment and community turn belief into inevitable results This episode is where everything gets cemented. You’re no longer wondering if funnels, selling, or business can work for you - you’re deciding that they will. When the compass is clear, the excuses are gone, and the courage is activated, momentum becomes unavoidable. This is the point where success stops being a hope and starts becoming a process you can’t unsee. ◼️⁠https://onecommaclub.com⁠ ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we shift gears from effort to leverage - and focus on the fastest path to results once you understand funnels and selling: speed. Day four of the challenge is all about shortcuts - not the sketchy kind, but the kind that come from stacking the right tools, systems, and leverage so you can move faster without sacrificing quality. This is the day where everything accelerates. Today, McCall and I break down the “Race to the One Comma Club” by pulling the two biggest speed levers in your business: time and price. You’ll see how AI, when used the right way, can drastically reduce the time it takes to build funnels while simultaneously increasing their quality and value. From creating better offers to building entire funnels in minutes—and even adding recurring services your clients will happily pay for—this session shows you how to compress months (or years) of work into days. Key Highlights: ◼️The two speed levers that determine how fast you reach your first One Comma Club milestone ◼️How to use AI the funnel hacker way by feeding it the right “brain,” not generic prompts ◼️Why higher-quality funnels allow you to charge more—and get paid faster ◼️A behind-the-scenes look at AI-powered funnel building that turns hours of work into minutes ◼️How adding a newsletter and traffic system creates recurring revenue and client “stickiness” This episode is where leverage replaces grind. You’re no longer just learning how to build funnels—you’re learning how to scale your effort, your value, and your income at the same time. When you combine the right strategy with the right tools, speed becomes inevitable. And once you feel that momentum, it’s hard to ever go back. ◼️https://onecommaclub.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we tackle the biggest sticking point for almost everyone once momentum starts building: selling. By day three of the challenge, many of you already had leads, conversations, and even people asking about funnels—but the real question was, how do you actually turn this into money without feeling awkward, pushy, or salesy? Today is about removing that fear completely and replacing it with a system that makes selling feel natural, ethical, and simple. I’m joined by McCall Jones for a powerful training that shows you how to get clients without “closing” in the traditional sense. Instead of pressure, scripts, or high-stress sales tactics, she breaks down a clear, repeatable process that helps prospects want to pay you—often before you ever ask. This session is a turning point in the challenge, where funnel building stops being a hobby and starts becoming a real business skill you can monetize with confidence. Key Highlights: ◼️Why most people don’t have a sales problem—they have a sales system problem ◼️How to use a free sample the right way so prospects naturally want more ◼️The “Hit By a Bus” framework for selling without pressure or pitching ◼️How to show value by highlighting before-and-after differences in a funnel ◼️Simple language shifts that turn conversations into paid projects This episode is where everything clicks. You already know there’s demand. You already know you can build the thing. Now you know how to get paid for it—without becoming someone you’re not. Once you understand this approach, selling stops feeling scary and starts feeling like service. And that’s when this whole opportunity really opens up. ◼️https://onecommaclub.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we take the next step inside the One Comma Club Challenge by moving from belief into execution. After Day 1, a lot of people took action fast—and many of you suddenly found yourselves with real leads, real conversations, and real pressure to deliver. Today’s training is about removing that overwhelm and showing you exactly what to do when opportunity shows up. This is where we stop talking theory and start building real skills. I’m joined by Catherine Jones for a hands-on workshop that breaks funnel building down into a simple, repeatable system anyone can follow—even if you’ve never designed a page before. Instead of guessing, getting creative, or trying to learn everything at once, we walk through how to model what already works, rebuild proven funnels step by step, and gain confidence by actually doing the work. This is where “I hope I can do this” turns into “I know how to do this.” Key Highlights: ◼️Why most funnels don’t fail because of design—but because people overcomplicate the process ◼️How to recreate a proven funnel step by step without guessing ◼️The six-part SWIPES framework for building high-converting funnels ◼️Why funnel design is the easiest and fastest skill to sell online ◼️How modeling beats creativity when you’re just getting started ◼️Why confidence comes after taking action—not before This episode is where things start to feel real. You’re no longer just learning about funnels—you’re learning how to build them. If the first training showed you what was possible, this one shows you how to make it happen. And once you understand this process, you’ll never look at funnels, websites, or online opportunities the same way again. ◼️https://onecommaclub.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I’m bringing you the first training from a brand-new series inside the One Comma Club Challenge, where I break down the fastest and most realistic path to earning your first $1,000 online. This isn’t about building a massive business, chasing big visions, or learning dozens of skills at once. It’s about belief, momentum, and getting that first win that proves this actually works. I share why your first small success matters more than any future milestone, and how that single moment of proof can permanently change how you see yourself as an entrepreneur. Throughout this opening training, I lay the foundation for everything that’s coming next in the challenge. You’ll hear why most people stall out by trying to “build a business” instead of becoming valuable first, and why mastering one highly profitable skill—funnel building—creates immediate leverage in almost any market. With personal stories, real-world examples, and a clear roadmap, I explain how becoming a rainmaker for other businesses is often the shortest path to income, confidence, and long-term opportunity in a rapidly changing economy. Key Highlights: ◼️Why the first $1,000 is the most important milestone in entrepreneurship ◼️How the One Comma Club represents belief, momentum, and proof ◼️Why building funnels for other people is the fastest path to income ◼️What it means to become a “rainmaker” in any business or industry ◼️Why mastering one funnel beats trying to master every business model ◼️How small wins create the confidence most people are missing This episode sets the stage for the entire One Comma Club Challenge, and it’s just the beginning. Your first win won’t make you rich—but it will change what you believe is possible. Get excited, stay focused, and be ready, because in the next episode we dive into the next training where we start installing the actual skill set that turns belief into real results. ◼️https://onecommaclub.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I wanted to give you a little behind-the-scenes context for what we’re about to do and why I’m so excited about the One Comma Club Challenge. Over the years, I’ve talked a lot about being “one funnel away,” and I’ve lived it myself — through the ups, the downs, the wins, and the moments where nothing seems to work. This episode is me pulling back the curtain on what I’ve been working on, why this challenge exists, and who it’s really for. I’m not teaching the process yet — that’s coming over the next few episodes as I share recordings from the live challenge — but I am sharing the thinking behind it. Why making your first comma matters, why most people don’t need more tactics, more funnels, or more platforms, and why giving yourself proof that this works is often the thing that changes everything. Key Highlights: ◼️Why I believe one funnel can still change the entire direction of your business ◼️What inspired me to create the One Comma Club Challenge ◼️How I rethought the structure of this challenge after studying what actually works If you’re at the beginning of your journey, or you’ve been stuck trying to get something to work and wondering if you’re crazy, this is for you. I built the One Comma Club Challenge to help you get proof — real proof — that you can make money online. If you want to come hang out with us live, go to https://onecommaclub.com and join the challenge. I’ll be there every day, going all in to help you get your first comma. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to part two of my drifter vs. driven presentation. This is where everything clicks—and where things get uncomfortable in the best way possible. In part one, I helped you recognize where drifting starts and why so many people feel stuck even though they’re working hard. In this episode, I walk you through how driven people actually break free from those patterns. This isn’t a hype talk. This is about identity, belief, and the internal systems that quietly control your behavior. I share the frameworks I’ve used in wrestling, business, and life to move forward when fear, resistance, and old habits try to pull you back. If you’ve ever felt like you know you’re capable of more but can’t quite access it, this episode will show you why. Key Highlights: ◼️Why the most powerful driven identity you can adopt is becoming the learner—and why it’s completely anti-fragile ◼️How clarifying your values creates real motivation instead of relying on willpower ◼️Why having a definite purpose is the true dividing line between drifters and driven people ◼️How resistance is proof you’re on the right path, not a sign to stop ◼️Why rules, standards, and guardrails matter more than motivation ◼️The only belief that truly matters—and why you don’t need talent, luck, or special gifts to win Drifting doesn’t happen because you’re lazy or broken. It happens because unconscious patterns are running your life. In this episode, I show you how to surface those patterns, replace them with faith-driven systems, and start moving forward on purpose. If part one helped you see where you’ve been drifting, part two gives you the framework to become driven. Listen closely—because once you understand this, it becomes almost impossible to keep playing small. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people don’t fail because they lack talent, opportunity, or intelligence. They fail because they drift. In this special midnight mastermind session recorded live at Mastermind in Paradise, I share a concept I’ve been wrestling with for years: the difference between drifters and the driven. This isn’t a motivational talk. It’s a deep psychological breakdown of why so many capable people stall out—and how a subtle habit of drifting quietly takes control of nearly every area of life. This is Part one of a two-part series, and it’s where I trace this idea back to Napoleon Hill’s Outwitting the Devil. I break down the forces of fear, faith, and hypnotic rhythm, and how they shape your decisions long before you’re even aware of them. If you’ve ever felt busy but not progressing, committed but stuck, this episode will help you see exactly where your momentum breaks—and how to start taking it back. Key Highlights: ◼️What “drifting” really means and why Napoleon Hill believed it controlled 98% of people ◼️How fear works at the subconscious level to sabotage decisions before you consciously make them ◼️The difference between faith-driven action and fear-based hesitation ◼️Why habits—not circumstances—determine whether someone becomes driven or disappears ◼️How hypnotic rhythm locks people into patterns of failure or success ◼️The ten drifter identities and how to recognize the one you default to under pressure This episode lays the foundation for understanding why willpower alone never creates lasting change. I show how drifting is learned, reinforced, and normalized—and how driven individuals interrupt those patterns to reclaim control of their future. Part one is about awareness, identity, and breaking free from unconscious momentum. In Part two, I’ll go deeper into how to reprogram those patterns, replace fear with faith, and deliberately build the rhythms that create real, sustained progress. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Part one of this two part series with Dr. Benjamin Hardy here on The Russell Brunson Show reframed how scaling actually works. Part two forces the decisions most people avoid. In this episode, Dr. Hardy challenges the comfort zones that quietly cap growth.  This conversation is about the choices that separate people who stay busy from those who actually scale. It’s about why bigger futures demand cleaner focus, fewer priorities, and the courage to let go of paths that no longer fit. If you have ever felt like you’re doing a lot but still hitting an invisible ceiling, this episode explains why. Key Highlights: ◼️Why impossible goals force clarity by eliminating dead-end paths, complexity, and unfocused effort ◼️How stretch goals shift attention away from old routines and toward entirely new strategies and partnerships ◼️The danger of optimizing for activity instead of results and how systems always produce what they’re designed for ◼️Why scaling requires applying the power law by finding one “super who” instead of doing linear work yourself ◼️How raising your floor means letting go of good opportunities, old identities, and even businesses you love The real danger is not failing. It’s staying successful at a level that no longer matches your potential. This episode will push you to question what you’re holding onto, what you’re tolerating, and what needs to change if you want a different future.  If part one helped you see the problem, part two gives you the pressure to act! Listen closely, because once you hear this, it becomes much harder to keep playing small! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Scaling does not start with tactics, systems, or working harder. It starts with how you think about the future. In part one of this two-part series, I share a powerful presentation from Dr. Benjamin Hardy given at Mastermind in Paradise right after the release of his book The Science of Scaling. This session goes deep into the psychology behind growth and why most entrepreneurs stay stuck not because of external limits, but because of the goals they choose and the timelines they attach to them. This episode of The Russell Brunson Show is not about what to scale. It is about how your future goals shape your present behavior, your decisions, and the systems you build. If you feel busy but not moving, ambitious but capped, this conversation will reframe how you think about growth entirely. Key Highlights: ◼️Why the future you commit to shapes your psychology more than your past ever could ◼️How Viktor Frankl’s work on meaning explains why people lose traction without a compelling future goal ◼️The difference between linear growth and true scaling, and why most businesses unknowingly optimize for the wrong path ◼️How raising your goal forces you to simplify your business by stripping out noise, dead ends, and false requirements ◼️How “frame,” “floor,” and “focus” shape your ability to grow, and why raising your floor matters more than most people think In this first session, Ben lays the psychological foundation for everything that follows. He shows how goals are tools, not judgments, and how a bigger future helps you see clearly what no longer belongs in your present. This episode will challenge the way you think about time, ambition, and growth, and it sets the stage for the strategic decisions explored in part two. Stay tuned for Part Two, where the conversation moves deeper into execution, accountability, and building systems that can actually scale. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

I want you to listen to this episode of The Russell Brunson Show with a different level of awareness. This is not just a breakdown of a video sales letter or a history lesson. It is the story of how persuasion actually works, where it came from, and why almost everything you see in marketing, politics, and media today traces back to a single hidden lineage. This episode walks through the uncomfortable truth behind influence and why understanding it is no longer optional if you want to build, sell, or lead in a world driven by attention. Key Highlights: ◼️How Sigmund Freud uncovered the unconscious drivers of human behavior and why those discoveries terrified him when they were used at scale ◼️How Edward Bernays weaponized Freud’s work, shifted advertising from logic to emotion, and created modern propaganda through desire and identity ◼️Why Bernays believed democracy required manipulation and how his book Propaganda openly explains the engineering of consent ◼️How Dan Kennedy took Bernays’ ideas even deeper, refining persuasion into systems that influence high level decision makers, not just the masses ◼️Why these same psychological frameworks still drive webinars, VSLs, funnels, and buying behavior today, whether people realize it or not The reason this matters is simple. These tools exist. They have shaped the last century of buying, believing, and behaving. You can either stay unaware and be influenced by them, or you can understand how they work and choose how to use them ethically in your own business. This episode is about pulling back the curtain so you can finally see the system behind persuasion and decide what role you want to play inside it. ◼️If you want to watch the full Bernays presentation I reference in this episode, you can find it here: https://secretsofpropaganda.com◼️And if you want access to the event I mention at the end, including the Propaganda book bonus, the link shared in the episode is: https://secretsofpropaganda.com/buy ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I share a raw, unscripted talk from a private mastermind where I break down what it actually takes to level up in business and in life. This is not about tactics, funnels, or hacks. It is about the internal shifts, humility, and skill rebuilding required when the old version of you can no longer take you where you want to go. Through personal stories from wrestling, entrepreneurship, faith, and leadership, I explain why growth feels uncomfortable and why that discomfort is often the signal that you are on the right path. Rather than teaching another framework, I’m walking you through the psychological and emotional realities of moving from one level to the next, and why most people stall out when their ego refuses to let go of past success. Key Highlights: ◼️Why every new level of success requires abandoning the skill sets that previously worked ◼️How the Hero’s Journey explains personal growth, plateaus, and the need to leave the “ordinary world” ◼️Why ego and attachment to past wins are often the biggest blockers to scaling ◼️The difference between technical growth and internal readiness for the next level ◼️How humility, reflection, and learning from others unlock the next phase of progress Real growth does not come from doing more of what already worked, but from being willing to relearn, rebuild, and let go of the identity tied to past achievements. This episode is a reminder that leveling up is less about external strategy and more about who you are willing to become in order to move forward. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people are using AI as a faster tool for writing copy, building funnels, or answering questions. In this episode of The Russell Brunson Show, Rich Schefren shows why that barely scratches the surface. What he shares is not about productivity hacks or clever prompts. It is about building an AI that knows you so deeply it can help you overcome lifelong patterns, blind spots, and self-sabotage in ways no coach, mastermind, or system ever could. Rich walks through how feeding his entire life into AI fundamentally changed his business, health, relationships, and sense of purpose. This conversation goes far beyond marketing or technology. It is about identity, execution, and becoming the highest version of yourself faster than you thought possible. Rich explains how an AI that understands your psychology, habits, fears, and strengths can challenge your thinking, expand your vision, and execute alongside you every day. If you feel stuck despite knowing what to do, this episode will completely change how you think about growth, discipline, and personal evolution. Key Highlights: ◼️Why most people fail with AI because it knows everything except the one thing that matters most: you ◼️How uploading journals, business archives, health data, and conversations creates an AI that understands you better than you understand yourself ◼️The four-phase Zenith Mind OS framework: AI learns you, challenges you, expands your vision, and executes with you ◼️How AI identifies self-sabotage loops, limiting beliefs, and hidden triggers you may have carried for decades ◼️Why this approach can outperform traditional coaching, therapy, and masterminds combined ◼️How Rich used this system to dramatically improve his health, profitability, clarity, and daily execution Rich’s presentation is a glimpse into a future where personal growth and execution are no longer limited by willpower or discipline. Instead of forcing yourself to become someone else, he shows how to design your life and business around who you truly are. This episode is not just about AI. It is about leverage, self-awareness, and unlocking momentum in every area of your life. If you are ready to stop fighting yourself and start working with a system that understands you at a deep level, this conversation will open your eyes to what is now possible. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs think affiliate marketing is a side hustle or a distraction from building real offers. In this episode of The Russell Brunson Show, Doug Boughton completely reframes that belief. What he shares is not about quick commissions or one-off launches. It is about building an affiliate ecosystem that compounds over time, increases authority, shortens sales cycles, and quietly feeds your own offers without pulling you away from your current business. Doug walks through how affiliate marketing became his most freeing income stream and why it now sits at the center of his long-term business and legacy strategy. If you sell anything online, whether you are just getting started or already have your own offers, this episode will change how you think about traffic, collaborations, and growth. Doug breaks down the exact ways affiliate marketing can amplify everything you are already doing instead of competing with it. Key Highlights: ◼️Why affiliate marketing works best when it enhances your core offers instead of replacing them ◼️How to use other people’s launches and attention waves to grow your audience, authority, and credibility ◼️The three ways affiliate ecosystems work together: other people’s offers selling yours, your offers selling theirs, and customers becoming promoters ◼️How email segmentation and integration marketing turn non-buyers into long-term customers ◼️The strategy and platform behind building an army of affiliates promoting your business ◼️Why longevity, alignment, and recurring value matter more than short-term affiliate payouts Doug’s presentation is a masterclass in leverage, and long-term thinking. Instead of chasing ‘quick’ tactics, he shows how doing the right things consistently builds momentum that pays off for years. He’s showing you how affiliate marketing is all about creating win-win relationships, serving your audience better, and letting your business grow through trust and collaboration. If you want a model that creates freedom while strengthening your core offers, this episode lays out the path clearly. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs fail at the exact moment they should be making the most money. They teach, they inspire, they deliver value, but when it is time to present the offer, everything falls apart. In this episode of The Russell Brunson Show, I share one of the most powerful Funnel Hacking Live presentations we have ever had. McCall Jones takes the beloved children’s book If You Give a Mouse a Cookie and reveals the hidden structure inside it that makes it the perfect framework for building irresistible offers. Once you see how it works, you will never build your offers the same way again. Key Highlights: ◼️Why most entrepreneurs unintentionally sabotage their offers by bundling random products together instead of solving a customer’s sequential problems ◼️The Mouse a Cookie method for creating an offer path that moves someone from their pain to their desired result ◼️How to build an offer even when you cannot personally solve every problem by partnering strategically instead of ignoring what your customers need ◼️The ‘Timeline-ify’ technique for presenting your offer in a way that keeps customers emotionally in motion instead of overwhelmed ◼️The Charisma Hacking framework for communicating pain and authority in the style that matches who you naturally are, so your pitch feels authentic and converts higher McCall’s presentation is a reminder that selling is not about hype or pressure. It is about understanding the real problems someone faces and guiding them from one solved step to the next until they reach their goal.  When you use the Mouse a Cookie method, timeline your offer the right way, and communicate with the charisma style that fits you, your offer becomes the clear path to transformation instead of a collection of items. This is why her students win, and it is why this framework has become one of the most important updates to how I teach offers today! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show I sat down with David Royce because his story is completely different from the typical online marketing path. He did not build funnels first or chase trends. He built real businesses in the real world, scaled them with systems, sold them, and then did it again… And again… And again. What fascinated me most was not just the money or the exits, but how intentional he was about learning, focus, culture, and fulfillment along the way. David started knocking doors with zero sales and turned himself into a top performer by obsessively studying sales. That obsession carried him from managing college sales teams to building and selling multiple pest control companies across thousands of cities. In this conversation, we dig into what actually made that possible, the unsexy work most entrepreneurs avoid, and why success without systems eventually collapses. Key Highlights: ◼️How David went from early rejection to elite performance by studying sales daily and treating selling like a craft you train for ◼️Why systems are the real secret to scaling and the simple test he uses to know if a business can grow without the owner ◼️The mindset shift from manager to operator and how he prioritizes tasks so the important work does not get buried under urgent noise ◼️How he built culture intentionally, protected core values while scaling fast, and used outside influences to shape how he led teams ◼️Why his greatest advantage is focus and obsession, how he trains it, and the books he credits for sharpening his thinking across sales, systems, and leadership David also opens up about happiness, obsession, and why the goalpost always moves if fulfillment is tied only to money. We talk about work seasons, choosing the right partner, and why knowing when to step away can be just as important as knowing how to scale. This is a conversation about building something real, learning deeply, and designing a life you actually want to live. ◼️You can find David on LinkedIn if you want to follow what he does next. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think speaking belongs to the naturally gifted. But the truth is every great speaker starts scared, awkward, and unsure. In this episode of The Russell Brunson Show, I share the behind the scenes story of discovering Richmond Dinh’s Next Top Speaker competition, why I fell in love with it immediately, and how a simple idea has grown into a movement that is transforming brand new speakers into confident leaders. You will hear the presentation I gave inside the challenge and the deeper message behind it. If you have a calling to speak but doubt your abilities, this episode shows you what is waiting for you on the other side of that fear. Key Highlights: ◼️How discovering the Next Top Speaker competition reignited my belief in the power of helping new speakers develop their voice. ◼️Why my earliest speaking attempts were awkward, painful, and embarrassing, and why that struggle became the foundation for everything that came later. ◼️The moment I realized speaking was the only way to truly move people and create life changing impact at scale. ◼️How finding your authentic voice matters more than being polished, perfect, or traditionally talented. ◼️Why the greatest fulfillment comes not from your own wins but from watching someone you helped raise their hand in victory. Becoming a powerful speaker is not a gift. It is a calling you grow into through practice, courage, and service. If you feel that pull, lean into it. Your voice has a purpose, and there are people waiting to hear it. If you want to step into the next challenge and experience this transformation for yourself, go to https://nexttopspeaker.com and register for the upcoming competition. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with my friend Victor Damasio, one of Brazil’s top expert entrepreneurs, to unpack how he built a multi-million dollar business by doing the right things for a long time and serving people deeply before chasing scale.  Victor is now rebuilding in the United States and Spanish speaking markets, and what makes his story so powerful is that his process works at every level. Whether he had no audience, a small group of early believers, or a huge following in Brazil, he grew by creating real conversations, helping people get results, and earning loyalty through service. If you want to know how to build something meaningful without shortcuts, this episode is a masterclass. Key Highlights: ◼️How Victor built his early business by doing the right thing consistently until results compounded ◼️The simple process he still uses today: start conversations, understand the person, help them solve something small, then guide them to the right offer ◼️Why he has clients who have stayed with him for more than a decade and how long term service became his most powerful growth engine ◼️His formula for building momentum in a new language and new country by applying the same relationship based approach that worked in Brazil Victor’s story shows that the most sustainable expert businesses are built on service, patience, and consistent action. His method works in any market because it is human. You begin with a real conversation, create a win, build trust, and only then extend an offer that truly helps the person in front of you.  These principles helped him build a multi-year mastermind in Brazil and now guide him as he starts again in English and Spanish. If you want to follow his journey or connect with him directly, you can find him on Instagram at @victordamasio and you’ll hear from him PERSONALLY! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs think storytelling is about simply entertaining. But the stories that move markets, build movements, and create generational brands all follow a deeper pattern that is wired into every human across every culture in history.  In this episode of The Russell Brunson Show we talk about the Hero’s Journey! I open up Joseph Campbell’s The Hero With a Thousand Faces and show you why this framework has shaped your favorite movies, your personal development, your beliefs, and even the way ClickFunnels grew to a billion dollars in sales. If you want your message to resonate at a primal level and persuade people without feeling pushy, this is the story structure your business has been missing. Key Highlights: ◼️How Joseph Campbell discovered that every enduring story across time and culture follows the same pattern. ◼️Why George Lucas built the first Star Wars movie using this exact framework and how thousands of Hollywood films now follow it. ◼️The core steps of the Hero’s Journey and why audiences subconsciously connect to it in movies, books, and real life. ◼️How applying this structure transformed my webinars, funnels, events, and ultimately the growth of the ClickFunnels movement. ◼️The three versions of the Hero’s Journey you can study and use: Campbell’s original, Christopher Vogler’s Hollywood version, and my Expert Secrets version. The Hero’s Journey isn’t just some ‘fun’ thing to talk about... It is the blueprint behind every story that has ever moved a crowd, converted an audience, or transformed a customer. Once you understand it, you start seeing it everywhere and you will know exactly how to weave it into your own marketing, sales presentations, and content. If you want my notes with all three frameworks side by side, you can find them here: ◼️⁠⁠https://russellbrunson.com/notes⁠⁠ ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with Oren Klaff, author of Pitch Anything and one of the most fascinating minds in the world of high stakes dealmaking.  Before we even got into the frameworks, Oren told the wild story of how he bought and built a full scale Apollo spacecraft replica for his office and why it instantly changed the way people engage with him. From there, we dug into the psychology that drives billion dollar negotiations, why most entrepreneurs lose deals before they ever begin, and how status, power, and certainty shape every meaningful business interaction.  If you have ever felt intimidated pitching someone with more money, more experience, or more authority, this conversation is going to flip the way you see negotiations forever. Key Highlights: ◼️Why status determines everything in a negotiation and why lowering the other side’s status is often more effective than raising your own ◼️The small behaviors that instantly reveal whether someone is serious and how to call them out without losing the deal ◼️The archetypes you will face in every big deal including the final boss, the consigliere, the analyst, and the law firm ◼️How to raise stakes so decisions happen now instead of drifting into endless follow up ◼️The simple closing question Oren uses that bypasses pressure and gets people to reveal what they actually want This conversation is a masterclass in understanding power, status, and human behavior inside real negotiations. Oren is operating in a world where he is pitching billion dollar funds, founders, and private equity groups, yet every principle applies to anyone selling, pitching, or persuading at any level.  Once you see how people behave when they feel powerful and how quickly everything shifts when you level the status field, you will never approach a deal the same way again. If you want to learn more from Oren, you can find his work at https://orenklaff.com. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices