In this episode of The Russell Brunson Show, I sat down with Vanessa Van Edwards, and I knew right away this conversation was going to hit differently. I’ve been seeing Vanessa everywhere lately, and when she told me she used funnels and webinars to build her business, my mind was blown. She’s a self-described “recovering awkward person” who turned social anxiety, human behavior research, and relentless testing into a global brand - and along the way, she quietly mastered selling without ever feeling salesy.
What fascinated me most wasn’t just her success, but how she got there. Vanessa didn’t chase every platform blindly. She studied people the same way we study funnels. She learned what makes someone trust you, listen to you, and ultimately buy from you - and she applied those principles to webinars, content, books, and partnerships. This episode is a masterclass on communication, charisma, and how deeply understanding people can transform your business
Key Highlights:
◼️How Vanessa went from failed book launches and quitting her business to rebuilding everything with webinars, funnels, and aggressively helpful content
◼️Why most entrepreneurs aren’t bad at marketing - they’re under-signaling warmth and competence (and how to fix that)
◼️The real reason some webinars convert for years while others flop, and how balancing credibility with likability changes everything
◼️Her unconventional growth strategy of leveraging platforms (not just social media) like Udemy, MasterClass, and email lists she didn’t own
◼️The exact cues - from voice tone to body language - that instantly increase trust when you’re on stage, on video, or on a sales call
We also go deep into her books Captivate and Cues, her upcoming work on conversation, and why charisma isn’t something you’re born with - it’s something you can learn, practice, and systemize. If you’re an introverted entrepreneur, a funnel hacker who loves strategy more than small talk, or someone who knows their message is good but struggles to deliver it confidently, this episode is for you.
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
The transcript is a mess as well...00:04:05 (upbeat music), I'm gonna go out and talk to you about it. 00:04:07 (upbeat music), I'm gonna go out and talk to you about it.
The transcript is a mess as well
This is all gobbledy gook...NO DAN HERE
There is NO Dan here...it's ALL garbled
so much value parked into this, the length doesn't begin to even tell the story
Such a great knowledge, Visit digital marketing agency uk for more!
hi there, I'm from Iran listening to you🙋 I have difficulty to catch you up, your talking pace is superfast
love these early episodes! still so valid Russel. you're a boss!
Really, Doodly and Toonly are yours. I am a customer of these software programs. Glad to know it.
Look for Ian Stanley's book "do less s***" And the theory of the more the things you you do the less the quality.
Awesomeness x 10 2 10th
This was so real Russell. sincere thanks for sharing
Great
This is a great interview question! I may ask my potential employer the same question, in my own authentic version!
Buenas estrategias de marketing digital, intentare aplicar lo miso para el marketing de afiliados .
Buenas estrategias de marketing digital, intentare aplicar lo mismo para el marketing de afiliados .
Buenas estrategias de marketing digital, intentare aplicar lo mismo para el marketing de afiliados .
1 minute of content stretched to 12 minutes of podcast ironically with typical online content farm tricks: 1. vague pitching a product, or other outbound marketing, e.g.: daily newsletter, free eBook, social media site 2. parentheticals, non-sequitors and other filler statements, e.g.: "literally", repetitive examples, name-dropping
So inspiring... Your grit, resourcefulness, faith, perseverance... It's amazing... Thx for this podcast episode... Stay blessed...
r5