Ambitious Podcast

Is SEO dead or just different? If you've been relying solely on social media to grow your business, you're missing a massive opportunity. Today I'm joined by Kara, an SEO expert who's been doing this for 5+ years, to break down exactly how search engine optimization works in the age of AI and what you need to do to get discovered online.Google had 5.5 billion searches per day in 2022. In 2025 it's almost 17 billion. SEO isn't dead, it's evolving, and if you're not planting seeds now, you'll be kicking yourself in two years. We're covering how SEO actually works (it's more than just keywords on your website), the difference between Google search and AI search (and why you need to optimize for both), the EEAT framework (Experience, Expertise, Authority, Trustworthiness) and why firsthand experience now matters more than information, the three essential starting points (optimize your website, build strategic backlinks, create blog content), the shocking stat that businesses with blogs convert at 13 times the rate of businesses without them, how Pinterest acts as true top-of-funnel and drives purchases (not just inspiration), why the information-as-value era is dead and what's replacing it (insight, storytelling, and thought leadership), how to repurpose your podcast or YouTube into SEO-rich blog posts without starting from scratch, and realistic timelines for SEO ROI (6-12 months for local, 12-24 months for broader markets).If you're exhausted from the social media hamster wheel and want traffic that compounds over time instead of disappearing in 24 hours, this episode is your roadmap.Timestamps: 00:52 Welcome to Ambitious: Meet Kara, the SEO Expert03:09 Diving into SEO: Basics and Misconceptions05:27 SEO Strategies: Blogging, Keywords, and Beyond08:44 The Evolution of SEO in the Age of AI12:17 Creating Depth in Content: Beyond Quick Wins17:56 Leveraging SEO for Long-Term Success26:13 Repurposing Content for SEO: Practical Tips31:03 The Role of Pinterest in SEO Strategy35:51 Understanding Pinterest's Role in Marketing37:46 The Importance of ROI in Marketing38:55 Pinterest as a Platform for Action and Inspiration41:17 Optimizing Your Website for SEO47:00 Leveraging AI in Content Creation01:00:01 The Long-Term Benefits of SEOResources Mentioned: Kara's Free Private Podcast: Build it Once, Get Found for MonthsConnect with Kara: InstagramTikTokWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Am I the problem? Is it me and the way that I am showing up? If your business strategy isn't working, your marketing feels stuck, or you keep starting things without finishing them, the issue might not be your strategy. It might be that you don't trust yourself to execute it.You can have the perfect funnel, the perfect offer, the perfect sales process, and still self-sabotage everything if you lack self-trust. I work with scaling entrepreneurs every day who think they need a new strategy when what they actually need is to stop abandoning themselves mid-execution. Your business will never be stable if you as the founder are not stable. I'm breaking down what self-trust actually is in business (spoiler: it's not confidence), the signs you don't trust yourself (asking everyone for opinions before deciding, losing momentum after starting strong, procrastinating on high ROI tasks, overcomplicating simple things, avoiding feedback), how lack of self-trust shows up in your execution and launches, why you keep changing strategies instead of seeing them through, and how to build evidence-based self-trust starting today. This includes the surfboard analogy that will completely reframe how you see your role in business growth.Every day you blame the strategy is a day you ignore that you might be the common denominator. This isn't about blame, it's about opportunity to finally break the pattern.02:41 Defining Self-Trust07:47 Decision Making and Self-Trust11:13 Execution and Momentum14:27 Avoiding Hard Work and Conversations18:02 Leadership and Delegation21:21 Comparison and Self-Trust24:36 The Role of Strategy and Self-Trust30:20 Surfing the Waves of Business Challenges33:07 Self-Sabotage and Personal Accountability33:57 Trusting Yourself in Business and Personal Life35:30 Identifying and Overcoming Self-Sabotage37:14 Building Self-Trust Through Consistency44:18 Navigating Fear and Decision Making46:04 Understanding the Roots of Self-Doubt56:09 The Importance of Self-Trust in Scaling Your BusinessTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Winners and losers have the same goals. So what really differentiates those that are successful and those that are not? You don't rise to the level of your goals, you fall to the level of your systems. Today I'm breaking down the principles from James Clear's Atomic Habits and sharing the exact framework for creating lasting behaviour change in your business and life.This episode is my masterclass on habit formation after listening to an incredible podcast with James Clear twice. Success isn't about radical change, motivation, or setting massive goals. It's about building better systems that make good behaviours easier and bad behaviours difficult. I'm sharing the 1% improvement principle (small tweaks compound over time), why goals are temporary but systems determine your progress, the three layers of behaviour change (outcome, process, and identity), the four-step habit loop (cue, craving, response, reward), the four laws of behaviour change (make it obvious, make it attractive, make it easy, make it satisfying), how to reverse bad habits by adding friction, the two-minute rule for starting new habits, and why you cannot change a habit you do not notice. This includes real examples from my health journey, business scaling, and overcoming sugar addiction patterns.If you're looking to create change in any area (health, business, relationships, consistency), this is your roadmap to building habits that actually stick.00:43 Introduction01:04 Summarizing Atomic Habits: Key Insights02:41 The Compound Effect: Small Changes, Big Results05:36 Personal Health Goals: Struggles and Strategies07:04 Systems Over Goals: Building Better Habits24:22 Identity-Based Habits: Becoming Who You Want to Be35:03 Understanding the Habit Loop: Four Steps to Change36:01 Understanding Cravings and Comfort Foods36:12 Personal Story: Stress and Food37:45 The Cycle of Cravings and Responses38:55 Breaking Down the Habit Loop39:29 The Role of Motivation and Friction41:36 Reward Systems and Habit Formation43:18 Good vs. Bad Habits50:07 The Four Laws of Behavior Change57:21 Practical Tips for Habit ChangeListen to the full James Clear interview on The Diary of a CEO that inspired today's episode:SpotifyApple Youtube  Other Resources Mentioned: Atomic Habits by James Clear The Compound Effect by Darren HardyTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Are you a female breadwinner struggling to balance work and family? You're not alone. One in three Canadian couples now have women as the primary earner, and in the US that number has tripled since the 1970s. But while more women are breadwinners, our support systems and gender roles haven't caught up.If I stop performing, this is all gonna fall apart. Sound familiar? Today we're diving into what it's really like to be a female breadwinner. Female breadwinning households have become one of the fastest growing family structures globally, but nobody's talking about the pressure that comes with it. I'm breaking down the actual statistics on women breadwinners, the emotional tax of being "always on" (if you slip everything falls apart), the identity shift that happens (questioning your femininity, struggling with feminine energy), why successful women minimize their achievements, how to redefine partnership and gender roles in marriage (the 10/90 rule, co-leadership, emotional labor distribution), and 10 mantras for female breadwinners including "the load is heavy because the load is heavy, not because you're weak."This one's for every working mom and ambitious woman who's designed an incredible business but needs to redesign her life to support it.00:47 Introduction01:39 The Rise of Female Breadwinners: A Deep Dive05:19 Shocking Statistics on Female Breadwinners07:45 Balancing Breadwinning and Family Life11:45 The Emotional and Mental Impact27:45 Navigating Gender Roles and Relationships35:24 The Stress of Being a Breadwinner36:27 Redefining Partnership Roles37:08 Balancing Emotional and Financial Responsibilities38:11 Challenging Traditional Gender Roles40:34 Creating a Supportive Home Environment43:43 Navigating Guilt and Ambition50:17 The Importance of Community53:16 Co-Leadership in Modern Relationships54:07 Empowering Mantras for Breadwinners01:02:03 Designing Your Life and RolesTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

You're hustling. You're working hard. You're making sales. But somehow, you're not seeing the profit you expected. Sound familiar? Today we're diving into the hidden money leaks that are quietly draining your business, and most of them have nothing to do with your P&L.I'm breaking down the five major areas where scaling businesses are burning through money: operations, team structure, offers and pricing, marketing and sales, and you. We're talking about manual processes that should be automated, paying for hours you're not using, not knowing if your packages are actually profitable, burning through leads with a 10% close rate, and saying yes to misaligned clients that take 4x longer to serve. I'm sharing why you had to burn through $90,000 in potential revenue to generate $10,000, the $50,000 client that almost slipped away because of no follow-up, and how one team member saved us years of work by finding one platform.This episode will make you uncomfortable, but it will also give you a clear roadmap to plug the leaks keeping you from scaling profitably.00:44 Introduction03:12 Understanding Operational Inefficiencies05:05 Real-Life Example: Saving Costs with Automation07:59 The Importance of Efficient Processes12:45 Defining Roles and Responsibilities with RACI15:36 The Role of Operations in Scaling Your Business21:32 Team Inefficiencies: Common Pitfalls and Solutions34:29 Evaluating Team Contributions35:49 Auditing Offers and Pricing37:54 Client Retention Strategies39:21 The Pitfalls of Overdelivery44:26 Optimizing Marketing and Sales53:38 The Cost of Misaligned ClientsTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Have you ever lost everything you thought you were? Today's guest went from Division 1 soccer player to overdosing on pills, to building a $10 million supplement company, to losing it all to predatory financing, to rebuilding a seven-figure business in six months. Neal Thakkar's story is raw, real, and one of the most powerful conversations I've ever had on this show.Neal is an entrepreneur performance strategist and founder of Integrity First Funding, helping entrepreneurs secure $50,000 to $250,000+ in business funding. But what makes his story so compelling isn't just what he's building now, it's everything he's survived to get here. We're talking about the painful truth of what hitting your first million actually feels like, why winning in business doesn't feel like winning at all, the hidden danger of taking extreme ownership (you're also accepting you might be irresponsible), why he gained 90 pounds as a bodybuilder to physically transform his identity after addiction, and how he went from owing $2,000 just for waking up in the morning to helping other entrepreneurs avoid the same predatory funding trap that cost him everything. Neal shares the leadership lesson most entrepreneurs miss (the difference between leading people and managing tasks), why meditation an hour a day for seven years changed everything, and why when things started going downhill again, he'd lost that practice.This episode will move you, inspire you, and force you into deep reflection about what you're really chasing and why. We're talking about ego death, identity shifts, the messy process of sitting with yourself, and why you can do anything but you can't do everything - the most painful pill for ambitious people to swallow.0:41 Introduction01:28 Neal's Background and Early Struggles02:56 The Turning Point: Overcoming Adversity04:45 The Power of Self-Reflection and Transformation12:09 Addiction and Recovery: A Personal Battle14:56 Rebuilding and Redefining Success19:09 The Role of Values and Identity in Success31:49 From Bodybuilding to Entrepreneurship41:45 The Birth of a Business: Neal's Entrepreneurial Journey42:50 Journey into the Supplement Industry43:34 The Role of Curiosity in Entrepreneurship47:58 The Reality of Winning in Business48:50 The Importance of Patience and Persistence56:31 Leadership and Management Challenges01:04:31 Transitioning to a New Venture01:07:27 Reflections and Advice for Entrepreneurs01:20:17 The Hidden Costs of AmbitionConnect with Neal: InstagramWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Do you feel like everything needs you right now? Like you need more than one of you to get everything done? You're scrolling social media when you know what you should actually be doing, spending hours tweaking Canva graphics that don't move the needle, and letting other people's urgency dictate your entire day.Today I'm breaking down the triage system I use with all my scaling clients to help them stop living in constant firefighting mode and actually focus on what grows their business. I'm teaching you the Eisenhower Matrix, the four quadrants every task falls into, and the exact step-by-step process you can use in under 10 minutes every single day to sort your to-do list. We're talking about the common mistakes that keep you busy but not productive, why you're creating urgency in things that aren't actually urgent, and how protecting Quadrant 2 (important but not urgent tasks) is the unlock to scaling your business. I'm also calling out the uncomfortable truth: you're probably part of the problem when it comes to people putting their urgency on you, and we need to fix that.This episode is a masterclass in productivity, prioritization, and getting back in the driver's seat of your business instead of feeling like an employee to your own to-do list.00:38 Introduction01:27 Understanding the Concept of Triaging03:40 The Importance of Prioritization06:45 Common Mistakes in Business Prioritization29:47 The Eisenhower Matrix: A Solution for Prioritization37:27 Managing Urgency and Importance45:38 Brain Dump and Task Categorization50:22 Prioritizing and Delegating TasksTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Are you dealing with painful periods, missing cycles, weight gain you can't explain, anxiety that won't go away, or fertility struggles that your doctor keeps calling "unexplained"? What if I told you that being a woman is not a diagnosis, and those symptoms your doctor keeps brushing off as "normal" are actually your body trying to tell you something?Today I'm sitting down with Dr. Jessica Dupont, a naturopathic doctor and fertility expert who is completely rewriting how women understand their bodies. Jessica breaks down why we're living in a cortisol era where chronically high stress has rewired our brains to think constant overwhelm is normal. She's explaining the three major shifts that have happened in women's health over the last 10 to 15 years, why most women in their thirties who think they're in perimenopause actually just need cortisol regulation, and her revolutionary Fertility 3.0 approach that focuses on egg competence, not just egg count. We're talking about the bacteria that causes recurring miscarriages that most fertility clinics aren't even testing for, why you can improve your egg quality in as little as 90 days, and what cycle syncing actually means (spoiler: you don't need to eat specific foods on certain days).This conversation completely changed how I think about my own health. If you're a high-achieving woman who's been told your symptoms are "just stress" or "just being a woman," this episode is going to feel like the permission slip and roadmap you've been waiting for.00:41 Introduction 01:22 Meet Jessica Dupont: Naturopathic Doctor05:57 The Cortisol Era and Women's Health08:08 The Impact of Modern Lifestyle on Women's Health24:11 Understanding Cortisol and Its Effects49:33 Debunking Menstrual Myths50:41 Understanding the Menstrual Cycle56:59 Fertility and Egg Quality01:04:37 Proactive Fertility Planning01:14:53 Perimenopause: What You Need to Know01:24:49 Empowering Women's HealthConnect with Jessica: InstagramWebsite  To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Are you attracting the wrong clients? Does your sales process feel harder than it should? Are you constantly trying to convince people to convert even though you know you're offering an incredible service?Here's what's actually happening: you're saying premium, but your pricing and packages don't feel premium. Or you're marketing luxury but delivering a mass market experience. This misalignment is creating massive friction in your business, and most entrepreneurs don't even realize it's happening.Today I'm breaking down the three brand tiers that exist in every industry: Mass Market, Premium, and Luxury. Understanding which category you're in (or want to be in) will completely change how you price, market, sell, and attract clients. I'm walking you through examples like Target versus Apple versus Chanel, McDonald's versus Starbucks versus a Michelin star restaurant, and breaking down what each tier means for your pricing strategy, marketing approach, and client experience. This isn't about one being better than the other. It's about knowing which brand you're building and making sure everything in your business actually aligns with that category.00:35 Introduction 03:21 Understanding Brand Categories and Their Impact13:18 Mass Market Brands: Characteristics and Strategies32:11 Premium Brands: Characteristics and Strategies37:52 Apple's Experience Revolution39:50 The Value of Premium Products42:00 Setting Prices as a Premium Brand43:50 Discounts and Bonuses Strategy44:57 Marketing to Premium Customers51:46 Understanding Luxury Brands54:25 The Essence of Selling LuxuryTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Have you ever thought about starting a product-based business? Maybe you've wondered what it would take to get a product into stores, scale it into a household name, or if you should add products to your existing service-based business.Today I'm sitting down with Madison Page, who has helped brands go from a few thousand dollars a month on Etsy all the way to landing in major retailers like Anthropologie. Madi breaks down the real difference between having a small business versus building an actual brand, startup costs, manufacturing versus handmade, and why some product businesses scale infinitely while others plateau.We're diving into case studies like Coach (who 4x'd their stock price in two years), Liquid Death, and Scrub Daddy. Madi also shares why she's seen clients with 100,000 followers struggle to make $3,000 a month while others with 2,500 followers consistently pull in $10,000 to $15,000 monthly. The difference? Community over audience. 00:44 Introduction05:30 Understanding Product-Based Business Tiers09:56 Aligning Actions with Business Goals15:26 Startup Costs and Pre-Revenue Realities21:17 The Importance of Branding and Messaging25:02 Differentiating Your Product in the Market33:05 The Role of Marketing in Product Success36:17 The Importance of Brand in Product and Service37:20 Building Community vs. Audience39:09 The Power of Retention and Community49:09 Scaling and Marketing StrategiesConnect with Madi: InstagramPodcastTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

When was the last time you actually sat down and reflected on where you're at?Not the "I'll think about it while I'm rushing through my to-do list" kind of reflection. I'm talking about actually sitting with yourself, asking the hard questions, and getting real about what's working, what's not, and where you're actually going.Today's episode is different. This is a full reflection exercise that I'm walking you through, both personally and professionally. I'm asking you the same questions I ask myself and my clients, and I'm sharing my own raw answers as we go.We're covering what made you proud this year (even if nobody noticed), where you drained yourself, what boundaries you slipped on, what surprised you about your growth, where you self-sabotaged, and what you actually want for next year. I'm also getting honest about where I overextended, under-resourced myself, and tried to pretend I wasn't human this year.Grab a journal or your notes app. You can listen and reflect as you go, or come back to this one quarterly. Either way, this is the clarity work that actually creates direction.00:46 Introduction06:03 Personal Reflection Questions14:10 Professional Reflection Questions20:49 Wins and Wake-Up Calls32:01 Facing Fears and Taking Risks33:39 Overextending and Setting Boundaries39:24 Personal Goals and Daily Life42:13 Becoming Your Future Self45:35 Sustaining Growth Without Burnout51:11 Long-Term Vision and Focus58:54 Reflection and DirectionTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

I can't believe I'm saying this, but we just hit 100 episodes of the Ambitious Podcast.This is not your typical episode. No guest, no strategy framework, no business breakdown. Today is just you and me, getting real about what this journey has been like. The messy parts, the vulnerable parts, the parts I was terrified to share but did anyway.We're diving into why I really started this podcast (spoiler: it was a strategic move that became so much more), what I was feeling before I hit record on episode one, the mindset shifts that completely changed me, and the moments I wanted to quit. I'm also getting honest about what ambition used to mean to me versus what it means now, the hardest decision I've ever made, and what I hope this show becomes in the next 100 episodes.If you've been here since the beginning, thank you. If you just found us, welcome. This one's going to hit different.00:01:00 Introduction00:03:00 The Origin Story & Evolution00:08:00 What I Was Feeling Before Episode One00:10:00 My Biggest Fear About Starting00:15:00 When I Realized This Was Becoming Something Real00:16:00 What Surprised Me Most About Podcasting00:21:00 What Ambition Means to Me Now00:26:00 The Biggest Mindset Shift I've Made00:36:00 How I Keep Showing Up When Motivation Dips00:39:00 My Favorite Episode to Record00:42:00 My Biggest Podcast Fail00:44:00 Have I Ever Wanted to Quit?00:49:00 What I Want You to Feel After Every Episode00:58:00 The Boldest & Most Uncomfortable DecisionTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Ever had a brilliant idea that never made it past your brain? Or watched a dream die because someone poked too many holes in it before you even had a chance to build it?In this episode of Ambitious, George Bryant is back to teach one of the most powerful frameworks I've ever learned. This is the Dream Storming model, originally created by Walt Disney to bring Disneyland to life. We're breaking down the three core buckets (Dreamer, Builder, and Protector), the exact rules for each state, and how to recognize which bucket you naturally live in versus which one you go to when triggered.But here's where it gets really good: this framework isn't just for your business. George and I get vulnerable about how we use this in our long-distance relationship, how it's transformed the way we communicate during conflict, and why understanding someone's dominant state can completely shift the dynamic in your partnerships, friendships, and even with your kids.00:00 Introduction12:25 The Walt Disney Dream Storming Story18:09 Applying the Dream Storming Model33:50 Understanding the Dreamer Bucket34:32 Transitioning to the Builder Bucket35:04 Entering the Protector Bucket35:22 Applying the Dream Storming Process36:02 Facilitating Dream Storming with Teams36:40 The Importance of Discipline in Dream Storming45:41 Interpersonal Applications of Dream Storming50:29 The Power of Divergent Thinking53:31 Recognizing Natural and Triggered States01:05:08 Understanding the Protector Mode01:05:50 Navigating Conversations with Awareness01:12:03 Applying the Framework in Personal and Professional LifeConnect with George: InstagramWebsite  To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

AI is no longer a futuristic concept. It's our present reality, impacting every industry and business. In this episode of Ambitious, I emphasize the critical shift from quantity to quality in content creation, highlighting the importance of brand voice and personalization in marketing. While AI can boost efficiency and idea generation, true connection and sales conversion hinge on emotional resonance and discernment that only humans can provide. Join me as I break down how to integrate AI seamlessly into your marketing, sales, and delivery processes without losing the human touch. This episode serves as a practical handbook for staying current with AI advancements and preparing for future trends. Next week, we'll explore predictions for AI and how to stay ahead of the curve. If AI feels overwhelming, consider this your invitation to embrace its potential and revolutionize your business.00:39 Introduction01:06 Current AI Trends in Business02:45 Marketing in the AI Era04:24 The Importance of Quality Content08:35 Leveraging AI for Marketing Efficiency15:10 AI in Sales: Speed and Personalization22:56 Balancing Automation and Human Touch in Sales27:39 AI's Impact on Business Delivery28:13 Leveraging AI for Business Efficiency32:28 Integrating AI in Business Operations35:56 Frameworks for Consistent Client Outcomes45:06 Creating an Experience Around Your Product50:15 Preparing for the Future of AITo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of the Ambitious, I dive into the topic of enforcing boundaries in both business and personal life. Drawing from my experience in therapy and firsthand struggles as a notorious people pleaser, I discuss how broken boundaries often stem from never being clearly established. Learn the signs that you might be struggling with boundaries, common business scenarios reflecting this struggle, and the practical steps to enforce them. Discover my 5 C framework: Clarity, Confidence, Communication, Consistency, and Curation to effectively set and maintain boundaries, ensuring you create space for what truly matters. 00:00 Introduction01:02 Personal Experiences with Boundaries02:20 Identifying Boundary Issues03:11 Business Scenarios and Boundaries03:19 The 5C Framework for Boundaries05:54 Resentment and Exhaustion10:17 Calendar Chaos and Overbooking13:31 Saying Yes When You Mean No15:06 Overgiving and Undercharging17:26 Client Conversations and Resetting Boundaries29:25 Team Dynamics and Boundaries38:17 Time Management and Boundaries42:58 Embracing Space and Stillness44:28 Strategic Scheduling for Success46:59 Financial Boundaries and Over-Investing50:34 The Importance of Saying No53:46 The Five Cs of Enforcing BoundariesTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I am joined by Tyler, a self-defense instructor and personal protection specialist with Masada Tactical. Tyler shares her incredible journey of overcoming trauma and reclaiming inner power through Israeli combat training. We discuss the profound transformation that self-defense training can bring, especially for women considered 'too much' or 'aggressive'. Tyler talks about the importance of mental toughness, confidence, and self-trust, and how learning to be both 'soft and savage' can make you feel safe and empowered. We also explore the concept of true masculine energy and the need for strong men who can hold space for a woman's highest potential. This episode will change the way you think about power, safety, and self-trust as a woman.00:52 Introduction 01:35 Meet Tyler: Self-Defense Expert02:32 The Power of Self-Defense for Women04:33 Tyler's Personal Journey and Teaching Philosophy09:31 Understanding the Mental and Physical Aspects of Self-Defense20:50 Reclaiming Power After Trauma38:38 Practical Self-Defense Tips and Techniques50:32 Cultural Assumptions and Safety Awareness51:04 Exploring Masculine and Feminine Dynamics58:39 Training and Self-Defense Techniques01:01:12 The Psychological Impact of Self-Defense Training01:08:33 Encouraging Women to Embrace Their Strength01:22:21 Practical Advice for Starting Self-DefenseResources Mentioned: ​Free videos from Masada Tactical Masada Tactical InstagramConnect with Tyler: ​Instagram​Website To join the Ambitious Network for free, click HERE.To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I reveal how I built a seven-figure business in 18 months, despite stumbling into comfort zones and facing major setbacks. I open up about my struggles with imposter syndrome, financial missteps, and the importance of respecting the process in building a successful venture. From hiring mistakes and investment regrets to launch failures and overcoming crises, I share the critical lessons I learned. We also discuss marketing strategies, team operations, and the importance of genuine mentorship. Tune in to hear my reflections and actionable insights you can apply to your own entrepreneurial journey.00:44 Introduction03:07 Money and Investments: Hard Lessons Learned20:58 Team and Operations: Managing and Auditing35:49 Marketing and Messaging: Finding Focus41:19 The Coldness of a Personal Brand41:46 Balancing Personal Connection in Content48:34 Adapting to Audience Changes49:42 Learning from Launch Failures56:41 Vision vs. Process in Business01:03:05 The Reality of Mentorship01:10:07 Reflecting on Failures and LessonsTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Black Friday is the Super Bowl of marketing, where shoppers spent $6.3 million per minute online last year. In today's episode of Ambitious, we dive deep into how to leverage this peak sales period effectively. We'll discuss creating urgency, demand, and interest in your promotions, and why last-minute marketing won't cut it. Whether you're a seasoned marketer or a Black Friday newbie, this episode is packed with strategies, including promoting to existing clients and outward audiences, the significance of timing and emotional triggers in your messaging, and how to structure your promotion calendar.00:38 Introduction03:00 Why Black Friday Matters06:44 Promoting to Existing and New Clients11:31 Crafting the Perfect Black Friday Offer15:59 Leveraging Marketing Psychology27:23 Creating Urgency and Seasonal Messaging29:26 Understanding Messaging Triggers30:08 Time Triggers: End of Year Reset32:19 Time Triggers: Regret from Inaction34:54 Time Triggers: Buy Now, Start Later37:17 Emotional Triggers: The Cost of Doing Nothing40:37 Emotional Triggers: Identity Shift42:53 Emotional Triggers: Wasted Potential44:51 Invisible Competitor Messaging47:43 Crafting Your Black Friday PlanTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I sit down with the incredible power couple, Kenda and Soren Laney, who scaled their business from the ground up to seven figures at. We discuss their unique neuromarketing framework, the burn-the-ships mentality that enabled their rapid growth, and their strategic approach to maintaining lead flow and client retention. Kenda and Soren also dive into their personal journey, revealing how they balance their business ambitions with their relationship. Learn how they turned challenges into advantages and discover essential tips for scaling your own business while keeping your personal life intact.00:31 Introduction05:13 The Journey from Eye Cancer to Social Media Success10:27 Rapid Business Growth and Strategic Shifts14:54 Navigating Personal and Professional Challenges28:37 The Reality of Viral Success and Business Pressures45:40 Transitioning from Manager to CEO46:47 Defining Roles in Business Partnerships50:53 Hiring for Culture and Skills53:15 The Importance of Service in Business55:34 Neuromarketing Explained01:08:41 Balancing Business and Personal Life01:24:01 Advice for Scaling EntrepreneursResources Mentioned: The Road Less Stupid by Keith J. CunninghamRocket Fuel by Gino Wickman and Mark WintersQualify for a FREE content audit HEREGet their FREE course on planning a month of converting contentConnect with Kenda: InstagramTikTokWebsite Connect with Soren: InstagramTikTokWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In today's episode of Ambitious, we're tackling the often overlooked side of business growth. We're breaking the misconception that more revenue is the singular indicator of progress. We'll explore the various markers of success beyond just financial gain, touching on operations, personal well-being, team dynamics, and client retention. Whether you're scaling up or just starting out, these insights will help you assess your true progress in a holistic way. It's about time we start celebrating our progress beyond just the numbers. Join me as we redefine what growth and success look like in our entrepreneurial journeys. 00:43 Introduction01:25 Beyond Revenue: Identifying True Business Growth07:12 Operational Efficiency: Streamlining Your Business19:10 Financial Health: Understanding Profit Margins27:32 Client Dependency: Diversifying Revenue Streams35:58 Empowering Your Team for Business Growth36:28 Decision-Making and Delegation in Scaling38:32 Indicators of Team Stability and Turnover41:24 Valuing Your Team as Assets46:23 Achieving Work-Life Balance as a Business Owner54:29 Client Retention and Referrals01:00:40 Personal Growth and Proactive Leadership01:05:52 Redefining Business Success Beyond RevenueTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.