Ambitious Podcast

In this episode of Ambitious, I sit down with the incredible power couple, Kenda and Soren Laney, who scaled their business from the ground up to seven figures at. We discuss their unique neuromarketing framework, the burn-the-ships mentality that enabled their rapid growth, and their strategic approach to maintaining lead flow and client retention. Kenda and Soren also dive into their personal journey, revealing how they balance their business ambitions with their relationship. Learn how they turned challenges into advantages and discover essential tips for scaling your own business while keeping your personal life intact.00:31 Introduction05:13 The Journey from Eye Cancer to Social Media Success10:27 Rapid Business Growth and Strategic Shifts14:54 Navigating Personal and Professional Challenges28:37 The Reality of Viral Success and Business Pressures45:40 Transitioning from Manager to CEO46:47 Defining Roles in Business Partnerships50:53 Hiring for Culture and Skills53:15 The Importance of Service in Business55:34 Neuromarketing Explained01:08:41 Balancing Business and Personal Life01:24:01 Advice for Scaling EntrepreneursResources Mentioned: The Road Less Stupid by Keith J. CunninghamRocket Fuel by Gino Wickman and Mark WintersQualify for a FREE content audit HEREGet their FREE course on planning a month of converting contentConnect with Kenda: InstagramTikTokWebsite Connect with Soren: InstagramTikTokWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In today's episode of Ambitious, we're tackling the often overlooked side of business growth. We're breaking the misconception that more revenue is the singular indicator of progress. We'll explore the various markers of success beyond just financial gain, touching on operations, personal well-being, team dynamics, and client retention. Whether you're scaling up or just starting out, these insights will help you assess your true progress in a holistic way. It's about time we start celebrating our progress beyond just the numbers. Join me as we redefine what growth and success look like in our entrepreneurial journeys. 00:43 Introduction01:25 Beyond Revenue: Identifying True Business Growth07:12 Operational Efficiency: Streamlining Your Business19:10 Financial Health: Understanding Profit Margins27:32 Client Dependency: Diversifying Revenue Streams35:58 Empowering Your Team for Business Growth36:28 Decision-Making and Delegation in Scaling38:32 Indicators of Team Stability and Turnover41:24 Valuing Your Team as Assets46:23 Achieving Work-Life Balance as a Business Owner54:29 Client Retention and Referrals01:00:40 Personal Growth and Proactive Leadership01:05:52 Redefining Business Success Beyond RevenueTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In today's episode of Ambitious, we are diving into the hard truths of what it takes to truly succeed as an entrepreneur. It's not just about having the best ideas, but about executing faster than anyone else. Selling is crucial, as without it, you only have a hobby, not a business. Consistency in the slow, boring tasks is what moves the needle. We also explore the importance of adapting to market changes, the reality of scaling revealing inefficiencies, and how your mindset as a CEO can make or break your business. Accountability is key; often, we are the bottleneck in our own businesses. We’ll talk about the necessity of focusing on retention over acquisition to scale effectively, and why understanding financials is crucial. As always, I'm here to guide you through these tough but necessary lessons to ensure your long-term success. Join me as we uncover what it truly means to be an ambitious entrepreneur!00:32 Introduction 01:51 The Importance of Consistency in Business06:33 Execution Over Ideas: The Key to Success11:15 Adapting to Market Changes17:18 Scaling Challenges 27:16 Recognizing the Bottleneck27:52 Strategies to Remove the Bottleneck29:55 The Importance of Retention Over Acquisition33:39 Understanding Financial Health43:28 The Reality of Entrepreneurship45:26 The Power of Consistency and Hard Work47:04 The Necessity of SalesTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive into the power of somatic work with Hannah O'Donovan, founder of Soma Soma and host of the Too Much Not Enough Podcast. Hannah shares her journey from a high-achieving event producer facing burnout to finding true alignment through somatic practices. Discover why it's essential to tune into your body's wisdom, how to start incorporating simple practices like breath work and orienting techniques, and why making space for rest and listening to your body can change every aspect of your life and business. Join us for an eye-opening conversation that's all about creating a life and career that feels as good as it looks.00:29 Introduction 02:39 Understanding Somatic Practices07:17 The Balance of Masculine and Feminine Energies08:26 Personal Stories of Burnout and Recovery17:01 The Importance of Listening to Your Body42:32 The Role of Human Design in Personal Growth46:56 Recognizing the Need for Rest and Reflection48:23 Tuning into Your Body's Signals50:20 Practical Steps to Integrate Rest52:33 Experimenting with Different Practices53:32 The Power of Breath Work58:34 Building a Relationship with Your Body01:02:19 The Journey of Self-Discovery01:07:51 Embracing Change and Trusting the ProcessConnect with Hannah: Instagram @somasomawitheaseTikTok @somasomawitheaseWebsite somasoma.caThe Somatic Return Journey - A 5-day audio-guided initiation into nervous system awareness, presence and embodiment.  To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of the Ambitious Podcast, I take a look at what success truly means beyond social media's influence. Reflecting on my personal struggles and experiences, I reveal how societal and online standards can obscure our genuine values and definitions of success. Tune in to discover how to recognize your own version of success, why it's essential to stay true to yourself, and how to celebrate personal milestones like family achievements and impactful experiences. This episode is a reminder to reassess your goals, values, and what genuinely brings you fulfillment in both business and life.00:29 Introduction02:07 Personal Journey and Realizations03:26 Early Influences and Upbringing06:21 Entrepreneurial Beginnings07:34 Chasing Social Media Success13:57 The Reality of Hitting Seven Figures20:08 Redefining Success and Personal Fulfillment23:52 The Pressure of Social Media Expectations29:42 Rejecting the Internet's Definition of Success31:51 Defining Personal Success and Values40:24 Reflecting on Personal Definitions of SuccessTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we discuss the critical differences between command and control in your business. Learn why trying to control every aspect can stem from fear and how it leads to burnout. Understand the key traits of a commanding presence and why it's essential for generating trust and better results. We'll break down how you can start shifting from a control mindset to one of command, focusing on trust, clear standards, and effective delegation. Explore practical steps to move from micromanaging to leading with authority, and see the profound impact this shift can have on your team, clients, and overall business growth. Tune in to discover how embodying a commanding energy can transform your business operations and elevate your leadership skills.00:00 Introduction00:43 Command vs. Control: Understanding the Difference02:34 The Exhaustion of Control03:09 Fear-Based Operating Systems03:39 Commanding Presence: Building Trust and Authority06:09 Control in Business: Recognizing the Signs19:05 Trauma and Control: Unpacking the Roots31:14 Commanding Presence in Marketing35:07 Avoiding Pressure in Sales50:42 Delegation and Trust56:32 Embodying Commanding EnergyTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive into the world of identifying and leveraging unique strengths with leadership coach and Clifton Strengths expert, Rosie Noel. Rosie, who transitioned from Fortune 500 consulting to entrepreneurship, specializes in helping high achievers understand and utilize their individual strengths to achieve better results and feel more energized in their work. We explore the concept of working within your natural talents versus trying to follow someone else's blueprint for success. Rosie also discusses the Japanese concept of Ikigai and provides insights on balancing your strengths to avoid burnout while achieving your goals. Whether you're a CEO looking to enhance your leadership or an entrepreneur wanting to maximize your productivity, this episode offers valuable tips for harnessing your unique skills to drive success. 00:38 Introduction 01:04 Meet Rosie Noel: Leadership Coach and Clifton Strengths Expert02:12 Understanding Ikigai: Your Reason for Being02:24 The Three Core Strategies for Getting Things Done04:38 Rosie's Personal Journey: From Corporate to Coaching07:28 The Importance of Environment in Leveraging Strengths15:34 Discovering and Embracing Your Unique Strengths19:32 The Clifton Strengths Assessment: A Deep Dive24:58 Applying Your Strengths in Business and Leadership43:54 No Perfect Set of Strengths for Any Role45:56 Understanding Leadership Strengths47:22 Hiring and Assessments53:43 Embracing Individual Strengths01:11:50 Gender Differences in Strengths01:23:45 Starting Your Strengths JourneyConnect with Rosie:InstagramLinkedInWebsiteFree Strengths-Focused Facebook Group with free educational callsOne free month of access to Rosie's Zone of Genius Vault with hours of recorded content and material on how to implement strengths  To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I reflect on turning 33 and the significant lessons I've learned over the past year. From battling self-doubt and overcoming the urge for urgency in life and business, to understanding the true meaning of self-love and the importance of surrounding yourself with people who truly support you, this episode covers it all. Join me as I share insights on shaming versus loving yourself into change, the power of intuition, and the crucial role of having the right relationships in your life. Tune in to understand why safety is the new chemistry and how to create closure for yourself without relying on external validation. Let’s explore how embracing growth, even when it’s inconvenient for others, is a path to a more fulfilled and authentic life. 00:00 Introduction02:23 Lessons from Self-Reflection04:21 Shaming vs. Compassion in Self-Improvement14:47 Seeking Advice from the Right Sources19:17 The Power of Intuition and Faith26:29 Urgency and Patience in Life Goals32:24 Redefining Success and Speed37:55 Uncovering Your True Self40:31 Stripping Away External Labels41:11 Discovering True Self41:32 Releasing Unwanted Identities45:18 Lessons from Past Relationships56:28 Friendships Should Feel Like Home58:30 Healing is Personal01:01:12 Embracing Growth and Change01:06:05 Finding Closure Within01:09:06 Faith in the UnknownResources Mentioned: Instagram Post of the 33 lessons I have learned at 33 To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive deep into the art of scaling a one-to-many offering without sacrificing personalization. I share my personal experiences and insights on how to effectively balance customization and scalability using a structured framework. You'll learn how to maintain intimate client relationships while avoiding the chaos that often comes with scaling. We break down key concepts such as creating a signature framework, integrating personalized applications, and optimizing touchpoints for effective delivery. Whether you're a coach, consultant, or course creator, this episode will equip you with the strategies you need to grow your business sustainably. Tune in to discover how to offer customized support and still feel scalable.00:00 Introduction00:38 Scaling Without Losing Personal Touch01:44 Finding the Happy Medium11:56 Starbucks: Customization at Scale14:31 Building a Scalable Framework16:34 The Importance of a Signature Framework25:41 Customizing the Client Journey26:34 Frameworks and Decision Trees29:41 Integrating Feedback and Customization36:24 Effective Customization Techniques41:12 Tracking Client ProgressTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I sit down with Alyssa Zander, a codependency expert, top podcast host, and author to uncover the depths of codependency and its impacts on our lives. We define codependency, not just as addiction but placing our worth and value outside of ourselves. Alyssa shares her transformative journey, offering frameworks on identifying codependent patterns in romantic relationships, business, and family dynamics. Discover how to break free from people-pleasing cycles, set boundaries, and practice shadow work and inner child healing. Tune in to understand how acknowledging and addressing your feelings holistically can truly redefine your life. If you've ever struggled with seeking external validation, this episode is a must-listen!00:00 Introduction05:13 Redefining Codependency07:35 Personal Journey and Breakthroughs12:54 Identifying Codependent Patterns22:50 Shadow Work and Healing41:58 The Overflowing Cup: Self-Fulfillment in Relationships46:37 Practical Steps to Self-Care and Presence48:12 Codependency and Dopamine Detox49:08 Balancing Business and Personal Boundaries51:16 Codependency in Business: A Personal Reflection01:01:33 Overcoming Codependency: Practical Advice01:02:56 The Importance of Boundaries and Self-AwarenessConnect with Alyssa:Free shadow work & inner child guide InstagramTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we tackle a common struggle every entrepreneur faces: how to show up and perform even when motivation is lacking. We explore the inner negotiation that happens when you just don't want to do the tasks laid out by your ambitious self and how to handle the ensuing shame spiral. I share personal experiences and strategies to push through those tough days with micro-goals and perspective shifts. Additionally, we talk about the importance of understanding your values, recognizing the impact of your energy levels, and the significance of separating your mood from your mission. Whether it's the influence of hormonal cycles, external stress, or just an off day, this episode covers how to maintain progress and commitment toward your goals while also giving yourself grace. 00:00 Introduction04:57 Navigating Motivation and Discipline08:59 Balancing Emotions and Responsibilities17:47 Aligning Actions with Values29:19 Overcoming Procrastination and Misalignment40:04 Identifying the Root of Your Lack of Motivation42:35 Strategies for Low Motivation Days44:01 Creating Momentum with Micro Goals45:48 Shifting Your Physical and Mental State52:04 Commitment to Rest and Recovery56:00 Balancing Work and Personal Life01:02:27 The Importance of Self-CommitmentTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we explore the true essence of confidence as a product of action rather than thought. Discussing cultural and societal biases, I share insights on how confidence differs between men and women and the impact of past experiences on our self-trust. I break down the 'confidence gap,' addressing why many capable women hold themselves back, and introduce the concept of confidence as self-trust, not the absence of fear. Listen in to learn actionable steps to build evidence-based self-confidence, regulate fear, and embrace courageous actions for personal and business growth.00:00 Introduction03:01 Cultural and Societal Influences on Women's Confidence07:41 Impact of Past Experiences on Confidence16:32 Perfectionism and Imposter Syndrome22:46 The Cost of Lack of Confidence34:29 Personal Reflections on Confidence and Potential39:44 Bringing Your Vision Closer41:22 Competence vs. Confidence43:51 Building Self-Trust46:39 Facing Fear and Taking Action51:48 Borrowing Belief from Others58:02 Daily Courageous ActionsTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of the Ambitious Podcast, I talk with Sam Kabert, author of Soul Life Balance, A Guide to Igniting and Integrating Spiritual Awakenings. Sam shares his journey from Silicon Valley success to deep emotional numbness and how breathwork, plant medicine, and spirituality transformed his life. We dive into how traditional work-life balance can keep you stuck in a state of human doing, and explore Sam’s breath framework for moving through emotions in just 90 seconds. We discuss breathwork techniques to activate or calm the nervous system and how to avoid spiritual bypassing. Learn practical strategies to integrate soul-centered practices into your business and life for true balance and fulfillment.00:59 Introduction01:36 Meet Sam: From Success to Spiritual Awakening02:41 Understanding Soul Life Balance05:13 Sam's Transformative Journey07:16 The Role of Breathwork and Plant Medicine09:55 Integrating Spiritual Practices into Daily Life16:48 Balancing Intuition and Discipline19:44 The Power of Breathwork39:56 Introduction to Breathwork42:55 The Breath Club Community54:33 Practical Breathwork Techniques01:03:08 Integrating Breathwork into Daily LifeResources Mentioned:Listen to Kate on Sam's Podcast Join Sam's FREE Breath Club CommunityConnect with Sam:WebsiteInstagramTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I share my journey of overcoming learning disabilities, navigating through various challenges, and ultimately building a seven-figure business. From the stark financial contrasts I witnessed in my family, to struggling in school, pivoting through different career paths, and finding my passion in business coaching, this episode dives deep into the milestones, setbacks, and the hustle required to achieve my entrepreneurial dreams. I also discuss the importance of having a mission beyond the numbers and the unique challenges women face in the business world. Join me as I recount the messy yet rewarding path that led me to where I am today, and discover the lessons that can inspire your own journey.00:00 Introduction01:37 My Journey: From Humble Beginnings to Seven Figures04:38 Early Life and Financial Contrasts10:12 Struggles with Learning Disabilities18:01 Discovering a Passion for Social Work24:08 The Turning Point: From Serving to Seeking Purpose27:02 The Conference That Changed Everything32:21 The Beginning of a New Journey36:13 Transition to Business Coaching42:20 The Reality of Success51:18 Empowering Women Entrepreneurs58:09 Reflecting on the JourneyTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In today's episode of Ambitious, we dive deep into sales objections. We'll explore why objections are a natural part of the sales process and how they aren't personal or reflective of your offer. Instead, objections represent normal resistance that clients experience when on the brink of change. By adopting a heart-centered sales approach, you'll learn how to empower, support, and care for your prospective clients, ensuring they feel seen and understood. I'll share practical strategies for reframing common objections, helping you understand the psychology behind them, and providing opportunities to validate and get curious about your clients' fears and hesitations. Tune in to discover how acknowledging objections as a normal part of the process can unlock new paths for both you and your clients, fostering long-lasting and genuine business relationships.00:00 Introduction02:10 Understanding the Nature of Objections04:22 Validating and Addressing Objections20:35 Handling Common Objections35:09 Client Success Story: Overcoming Objections42:43 Addressing Financial Concerns Before Investing48:11 The Importance of Support and Accountability50:39 Dealing with the Fear of Failure56:09 Should You Try It on Your Own?59:20 Managing Overwhelm and TimingTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I sit down with the incredible Jenna Free to discuss all things ADHD. Jenna, a Certified ADHD therapist, shares her personal journey of being diagnosed in her thirties and how she successfully manages ADHD through her proven frameworks. We explore the nuances of ADHD symptoms, especially in women, and discuss the importance of regulation, mindset, boundaries, and balanced behaviors. Jenna provides practical tips and real-life examples to help listeners understand and start their journey towards a more regulated and productive life. If you've ever found yourself stuck in the all-or-nothing mentality or struggling with people-pleasing tendencies, this episode is a must-listen.00:00 Introduction02:20 Understanding ADHD: Stats and Personal Stories04:11 The ADHD Entrepreneur's Struggle05:06 Jenna Free’s Diagnosis Journey07:20 ADHD Symptoms in Women and Adults14:14 The Frantic Crash Cycle28:18 The Push Motivators: Fear, Shame, Guilt and Urgency37:46 Regulation: The Key to Managing ADHD45:11 Nervous System Regulation Techniques45:51 Managing Dysregulation in Daily Life49:08 Understanding Paralysis and Regulation51:24 Impact of Beliefs on ADHD01:00:23 All or Nothing Thinking01:08:09 People Pleasing and Boundaries01:11:34 Avoidance and Urgency01:19:23 Long-Term Approach to ADHD ManagementConnect with Jenna: InstagramTikTokFree ADHD Regulation Guide To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I share my personal journey from the relentless hustle of scaling my business to seven figures, to the emotional and mental toll it took on me. I open up about how my pursuit of success nearly broke me and how I realized that making money doesn't equal happiness or fulfillment. I talk about the importance of balance and how isolating myself to work harder was not the solution. I discuss the insights I gained from therapy and coaching and how letting go of my old ways and embracing a more harmonious approach has transformed my life, my relationships, and my business. Plus, I explore the powerful, raw discussions at our Ambitious Women's Dinner in Toronto, where female entrepreneurs gathered to share their journeys and support each other. Join me as I navigate the shift from masculine to feminine energy, the value of feeling over thinking, and the importance of intentional, deep conversations in our lives.00:50 Introduction06:47 The Shift from Hustle to Balance13:21 The Emotional Rollercoaster of Entrepreneurship22:07 The Misdiagnosis and Realization28:28 The Importance of Mental Health in Business30:57 The Turning Point: A Life-Changing Conversation32:35 Embracing Vulnerability and Emotional Healing38:20 Navigating the Masculine and Feminine Balance43:11 The Power of Feeling and ConnectionTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I discuss the critical signs that your pricing strategy might be broken, leading to burnout and lack of growth. With over 70% of service-based businesses undercharging for their offers, I explore the detrimental effects this has on scaling your business and personal well-being. We talk through seven common pricing mistakes and dive into a six-part framework designed to help you set strategic, intentional prices. From understanding your costs and evaluating brand positioning to competitor analysis and the importance of credibility, this episode offers a comprehensive guide to revamping your pricing strategy. Plus, I share personal experiences and insights on how the right pricing can energize you and your business. Tune in to learn how to confidently command your prices and scale your business effectively.00:00 Introduction01:39 Common Pricing Mistakes in Service-Based Businesses09:39 The Accessibility Trap and Its Consequences13:55 Competitor-Based Pricing: Pros and Cons17:58 The Importance of Profit Margins30:49 Steps to Determine Your Pricing37:39 Understanding Hourly Value and Team Costs39:43 The Importance of Knowing Your Costs40:26 Brand Positioning and Pricing Tiers47:34 Competitor Analysis and Pricing Strategy51:09 Credibility and Expertise in Pricing55:28 Client Desire and Outcome Value59:41 Emotional Alignment and PricingTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I am joined by the incredible Stephanie, a speaker and coach who specializes in helping people navigate trauma, addiction, and mental health. We discuss how unresolved trauma from the past can manifest as anxiety and depression, and the role of social media in perpetuating these mental health challenges. Stephanie shares her personal journey with trauma and addiction, explaining why traditional therapy might not be enough and how movement and embodiment play a vital role in healing. We also explore the concept of reparenting oneself, the impact of hustle culture, and practical steps to create a safe and supportive mental health journey. If you're looking to better understand mental health, trauma, and everyday addiction, this episode is filled with invaluable nuggets and actionable insights. Tune in for a masterclass in mental health and discover how to take control of your well-being.00:35 Introduction02:55 The Role of Lifestyle in Mental Health05:27 The Impact of Social Media on Mental Health15:06 Understanding Trauma Responses: Freeze and Flight22:34 The Trauma Network and Its Effects27:06 Connecting Current Behaviors to Past Trauma35:20 Understanding the 'Why' Behind Actions35:43 Family Money Stories and Self-Worth39:46 Natural Emotional Responses40:08 Reframing Mental Health Disorders as Responses43:47 The Journey of Healing and Transformation52:38 The Importance of Small Steps in HealingResources Mentioned:  Untethered Soul by Michael Singer Unpack Your Bags by Stephanie RobilioConnect with Stephanie: InstagramWebsiteCheck out Stephanie's books here To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we explore the power of creating a signature framework for your service-based business. Discover why relying on your personal brand isn't scalable and how a clear, repeatable, and differentiated process can eliminate buyer confusion, enhance marketing, streamline delivery, and set you apart as a thought leader. We also share practical steps to create your custom framework, name it, visualize it, and validate it. Whether you're starting from scratch or refining an existing process, this episode provides valuable insights to ensure your business's success and growth.00:39 Introduction03:09 The Necessity of a Signature Framework06:26 Defining a Signature Framework09:00 Examples of Signature Frameworks13:39 Common Mistakes and Refinement23:27 The Cyclical Nature of Effective Frameworks34:12 Eliminating Buyer Confusion35:24 Creating a Signature Framework35:28 Defining the Transformation37:44 Identifying Core Stages47:39 Naming and Visualizing Your Model52:03 Validating and Refining Your Framework55:42 Invitation to Create Your FrameworkTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.