Man Bites Dog

Have you grabbed a copy of Laurel’s new book, R3OAS?We just listened to the audio from Chapter 4 and—no surprise—it’s Laurel unleashed: sharp, hilarious, and dangerously useful.It’s short. It’s punchy. It’s everything we love about her.And lucky for you… we got the green light to share it.Listen to Chapter 4 here:r3oas.com/audioAnd if you want the full audiobook (trust us, you do), it’s 100% free—just head to that same link.Enjoy. And hey…Before you reach for another calculator…You already know what we think.– The MBD TeamP.S. Yep, the entire audiobook is still free at: r3oas.com/audio This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Cash Now - “From the Tail” There are three primary Cash Now Strategies I deploy to 1) create more cash now and 2) systematically and methodically improve return on ads and/or organic efforts. * The Oasis of Stability in a Sea on Uncertainty* The 9 word email * The “Voss”This video/audio breaks down the concept of “From the Tail” and the first of the three; The Oasis. Please be sure to watch the video above when you get a chance so you can see how and why it’s deployed the way it is.The OasisUse this when the acquisition process is has been validated & the prospects problem has shifted from the initial problem to frustration with the process of getting help solving it. The frame:“Hey, I get it. I’m here to help whether you do business with us or not”Start at the end of the existing process and move it forward strategically and methodically. Here’s What You Can Do NowMake a short “Oasis” video, audio or text and send it to everyone that’s already been through your validated process. If you get any lift in sales, add it to the end of the automations.If you want to optimize the entire funnel or flow move it “up” to replace the communication preceding it. If it performs worse, move it back to the end of the sequence. If it performs better, move it up again. Rinse and repeat.Case Study:(Watch or listen to the video or audio above for complete context)The OasisBeforeAdspend: $15,297New clients: 44Collected: $47,286Average collected per client: $1,074ROAS: 3.09After+ $7,518Adspend: $15,297New clients: 51Collected: $54,774Average collected per client: $1,074ROAS: 3.58This is an intermediate R3 Strategy. You can learn about R3 here.And if you found if useful, please share it someone else that might also get value from it. If you give it a try, let me know how it works for you in the comments below. Keep a eye out for the next two cash now “from the tail” strategies. See the Cash Now & Ace Cards directory here.Resources:* Chris Voss* The Golden Swan Alliance* Never Split The Difference (Book)Live to learn. Give to earn. Nic Was this forwarded to or shared with you? Enter your best email below to get the good direct to you inbox. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Resources:* R3 Email Accelerator* The set up * The confirmation page trick to increase open rates dramatically * Two Plow Horses* The Full R3 Book* R3OAS Free Audio Book (R3 applied to marketing and advertising)(Examples below)The Letter x Man Bites DogWhen you see a V3 logo like the one above, it’s collaboration with the V3 Letter. The V3 Letter is a direct mail Letter (that’s really so much more, ITKYK). There are no digital copies of the monthly Letter - it’s an exclusive club. Man Bites Dog hosts the digital components of the Letter or Letter products. (The R3 book is a V3 Letter product). You can learn more about the Letter…→ V3Letter.com(Note: Letter subscribers get hefty discount on Letter products and invites to exclusive opportunities like field passes for NFL games, wine tasting events, and more)Examples:The Preeminent Drip* 5 Day with Nic and Laurel training. Note: This works better if there are between 7-30 days been dripped communications. 1 day is typically not enough for them to upgrade to expedite. The Treasure Hunt* Laurel Portie’s Youtube. Everything you need is there, just have to take the time to organize it. Or… pay to have it organized for you.The Third Pig* The digital version of Engaging The Field handbook. It’s the entire handbook with chapters missing in the digital version. About 80% of handbook sales come from it.Live to learn. Give to earn. Nic & Man Bites DogWas this forwarded to or share with you? Subscribe below to get the good directly into your inbox This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

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Event recording from Laurel’s Super Duper Profitable Ads event. How to make powerful content that moves people.Resources:* Stealth Influence, Making Powerful Content Full Training and Summary* Full Stealth Influence collection from MBDWas this forwarded to you? Subscribe to get the goods to your own inbox This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

This is a free preview of a paid episode. To hear more, visit guardianmarketing.substack.comHellloooooo, Here’s another newsletter for you. If you love it, please share it. And…remember to bookmark what you find useful, there are a lot of links. You don’t need to binge them all now. What’s inside:Another Over The Shoulder Look at the Man Bites Dog Ad strategy. As a refresher, here’s the intro from last month’s OTS session which you can read he…

Know why most people have a hard time scaling their business or growing something important to them?Because a mouse cannot be the size of an elephant. Full article and video here This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

What I recommend NEVER doing to start a conversation with a prospectOffer to help them with something vague OROffer to help them without first gathering data through some sort of diagnostic process. Even if you know what you can help with, sophisticated buyers are going to assume you don’t know how to help them unless you know something about them - and they want to be the ones that tell you about it.Screenshot of the response below. Listen to the audio or watch the video for context. Resources:* All of our email strategies are built on R3 principles* The Silver Bullet * Man Bites Dog Email Section* Simple and Powerful Sales Framework (the diagnostic)And just for fun….Some email sequences that have over 1,000 subs that average open rates over 70%:If you creep them, you’ll pick up the patterns as to how and why the open rates stay over 70% and often IMPROVE email to email* 2024 With Laurel - 2024withlaurel.com * Laurel’s Waitlist - waitforlaurel.com* Free Bumpers Book - freebumpersbook.com* Stealth Influence Training - v3letter.com/stealthNow… I could offer to sell you something to learn how to do this all but instead, I’m going to let you experience it for free. Just go to: ExperienceR3.com , buckle up, and enjoy the ride. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Friend, Here’s another Man Bites Dog Sales Accelerator segment. The Sales Accelerator will be part of the Man Bites Dog Sales Bible. It’s available as a podcast or video. You can see the Man Bites Dog Sales Bible here.MAN BITES DOG Sales Accelerator Part 3: The Preeminent FrameThe Preeminent Frame Comes from a place of:* Presence* Selling from presence instead of pressure* Planck KnowledgeSee Sales Accelerator Part 1 and Part 2. Frame:* The job is not to sell, it’s to inform the other party so they can make the right decision for themselves.* The finite vs the infinite game* We’re never looking to win a conversation * Loyalty is to their process/journey, not to anybody else* Diagnostic in nature* The CASE Framework* Compile: everything relevant, especially the things nobody else is talking about* Analyze: the data before making any suggestions. * Strategize: Lay out EVERYTHING they will need to know, what they need, what they don’t need, what they should spend money on and what they shouldn’t spend money on. Key resource: The Rocky Road* Execute. Let them execute on their own or help them in their execution. If you do this right, they will ask. * The four lenses (coming soon)Resources:* See The CASE framework and sales process here* See “Selling From Presence Instead of Pressure” here* The MBD Sales BiblePart 4: Natural deadlines and the power of a single word (coming soon).Note: If you have access to the R3 book, you already have access to the natural deadline framework, the secret word and templates you can plug in right now.If you found this interest or useful, please share it with friends. If you want to win some stuff for doing so, you can see the leaderboard and grab your affiliate link here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

This is a free preview of a paid episode. To hear more, visit guardianmarketing.substack.comThe Laurel Corner Live 6/10/24.The second Monday of every month is the Laurel Corner Live, an Arena session focused on marketing and advertising with Laurel Portie. Each session, members go to breakout rooms to work together and prepare for their time in “The Arena”. During that time, we answer questions from MBD subscribers and discuss what’s going on in Laurel’s world. Below is a 10 minutes discussion during breakout time on wait lists, consumer psychology and product. The full session is available in audio format for MBD paid subscribers.Full session available for Man Bites Dog paid subscribers.What’s inside the full sessions:* What’s more powerful than skin in the game?* When writing more is a better use of time than making more video. * The reason people don’t get results with ads.* Getting stuff done, a productivity tip from one of the best in the world* And. so. much. more. Resources: Remember, each resources is provided to remove an immediate constraint. The resource list is compiled live, during the session. It’s made up up of only resources that will help remove an immediate restraint for an Arena member. Arena members can find the resources listed in the Arena members area.* The Arena * The Rearview Mirror* Frequency of Exposure * Behavior Modification Pyramid * Champions Perfect Day * Try This Productivity Tip NowReady to Engage the field?

Being on a waitlist is one of the most powerful things ANY business can do. Most have an aversion to it or think you have to already have a huge following to take advantage of the psychological and logistical benefits. Classic chicken and the egg thing. Here’s a question about the topic and Nic’s response. Comment/Question from Andrea Caprio on Consistent Record Breaking Months - The Three Changes Laurel MadeSmall improvements over time lead to the flywheel go faster. Thank you for generously sharing this over the shoulder with us. Laurel is a star at implementing. I like the waitlist idea and though it makes sense for a large following such as Laurel's, I am curious to learn how we can make this work when we are at a less advanced/clients/leads stage than she is.Listen to the answer above or watch the video response here:Resources:* Consistent Record Breaking Months - The Three Changes Laurel Made (Video)* The Letter * From Form to Function: How To Think Your Way to Clarity (Article)If you found this useful, please feel free to share with someone else that might also find it useful. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

This is a clip from an event recording. Resources:* Read Big Heads and Long Tails (part 1) here* “Big Heads and Long Tails” is core to the Success Circle Curricula. Engage The FieldIf you have questions or need help, drop your questions or insights in the comments section of Big Heads and Long Tails.Hope you find this helpful or interesting. If so, all we ask is that you share it with someone like you.Man Bites Dog This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

In May, The Success Finder founder Brandon Straza interviewed Nic Peterson to kick off the new Success Finder Media brand. This is a clip from that interview.You can find the full article in the resources below. Resources* Try This Productivity Tip Now articles & resources* Dr. Jeff Spencer’s Champions Daily Schedule This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Watch:Resources:* The Next Best Step Might Be ... In The Rearview Mirror? Article, recording, and exercise.You can subscribe to your favorite podcast player. or download the substack app for easy listening. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Resources:* Allegiance Capital and The Allegiance Accelerator: Building Trust at Lightening Speed (Free)* The Problem With “Funnels”* Allegiance Capital is covered in the out-of-print book, R3: Retention, Referrals, and Raving Fans which is available for TGA+ members here This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Bigger is not always better - and not for the reasons you might think. Most of the time trying to scale your business can get you further away from what you want. Not because scale is bad, but because of how you’ve been taught to think about it. Spending more on advertising is often the last lever to pull, not the first (or only).Resources:* Doing The Least Possible. The Power of MED* Solvable Problem. A Core Concept of the Guardian Academy and Laurel’s Advertising Program. More Podcasts:* The Guardian Audio Network: GuardianPodcast.com* Laurel’s Podcast: Be Everywhere With AdsMore from Nic:* Bumpers Book. Get It On Amazon or Get a Free Digital Copy at FreeBumpersBook.comGet Guardian Marketing Direct To Your Inbox This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Resources:* Laurel’s Corner (Free) * Laurel’s $7 ad program * Five-day training with Nic and Laurel (Free)Work directly with Nic and Laurel in the new Success Circle Mastermind This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Resources:* Recapture and Reallocate (Free)* Allegiance Capital and The Allegiance Accelerator: Building Trust at Lightening Speed (Free)* The Problem With “Funnels”* Allegiance Capital is covered in the out-of-print book, R3: Retention, Referrals, and Raving Fans which is available for TGA+ members here This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe