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Kristina Brzezinski from Stella Maris Marketing shares her marketing and business strategies so you can realize the vision for your business and best serve all the people your heart desires to serve. Discover how you can grow your business while also growing in virtue. Since 2006, she's been supporting mission-driven brands, and now she wants to share her lessons and knowledge with you. You'll learn about marketing, branding, business strategy, business ethics, and leadership so that you can foster a thriving Catholic culture and economy through your business. Tune in every Tuesday to the Marketing Your Catholic Businesses podcast, where creativity and strategy meet beauty and tradition.
42 Episodes
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Discover the art of networking in this candid episode. You can expect to hear about my journey from awkward first encounters to becoming a networking enthusiast. I reveal mistakes to avoid, strategies to build authentic connections, and practical advice for introverts to shine. Learn how mentorship, genuine giving, and preparation can transform your networking experiences into meaningful opportunities. Tune in for actionable tips, book recommendations, and inspiration to thrive...
We're diving into an essential, yet often overlooked question for Catholic entrepreneurs: Who is supporting you? We'll explore the challenges of feeling isolated in your business journey, identify the key players who can bolster your success, and discuss how to navigate the tricky waters of dealing with naysayers. Whether you're leading a team, serving clients, or working solo, this episode is packed with actionable insights on building a support network that aligns with your faith and bu...
Today, we address the growing sense of loneliness in entrepreneurship and the urgent need for genuine community. Inspired by Gina Bianchini of Mighty Networks, we emphasize the importance of relationships in building resilient businesses. We'll cover essential elements like shared purpose and culture, the surprising power of laughter, and empowering community members. Join me as we explore ways to foster meaningful connections in your local area and enrich your Catholic busines...
Let's talk about navigating a business's challenging and evolving aspects of branding and marketing. Discomfort often accompanies this phase, but in this episode, you will receive encouragement, solutions, and actionable steps to embrace and conquer it. From small consistent actions to seeking community, discerning through discomfort, and finding motivation, you can expect a comprehensive guide to help you stay sane and succeed in the midst of the complexities of growing your bu...
Today, we explore the crucial role that community plays in the success of Catholic entrepreneurs. As we reflect on the Communion of Saints, we're reminded of our divine call to live and work in relationship with others. We'll uncover why many entrepreneurs feel isolated, the downsides of going it alone, and the immense advantages of engaging with like-minded peers. Discover the new Stella Maris Business Community, created for Catholic mission-driven business owners seeking collaboration...
Join us as we explore critical skills and virtues for entrepreneurial growth, such as flexibility, effective questioning, and leveraging the power of community. We'll discuss consistent action, the entrepreneur's mindset, viewing delays as a path to success, and much more. For the List of Virtues - https://sensustraditionis.org/texts-online/ Scroll down to the section titled "The Role of the Theological Virtue of Faith in Scriptural Interpretation", and click on the link for the...
Today, we'll explore ethical and effective sales strategies that stand in contrast to high-pressure tactics. We'll dive into Daniel Pink's new ABCs of sales and learn how these principles harmonize with Catholic values, enhancing client engagement and mutual understanding. Discover the power of balancing head and heart in your sales approach to create authentic rapport and positive outcomes, even amid rejection. Magnetic Messaging Call - Get unstuck in 45 minutes! We will ...
Let's examine why high-ticket items remain popular in uncertain economic times. High-pressure sales tactics are increasingly ineffective, especially among Catholic consumers who value authenticity and relationships. We'll explore how businesses can thrive by focusing on relationship-building, community, and understanding consumer value needs, even in a challenging economy. Join us as we unpack modern marketing strategies tailored for Catholic businesses aiming to align with evolv...
In this episode, you'll learn the true essence of marketing, with sales being a natural result. Whether you're new or seasoned in business, discover actionable strategies beyond social media to connect with your audience. We look at various methods, from email marketing to public speaking, networking, and podcasting. Gain insights to help you choose the right marketing mix and foster lasting client relationships. Resources from today's show: - Article mentioned in this episode - Issuu...
Today, we're tackling why business often seems hard and how it can actually be fun and fulfilling. We'll explore overcoming isolation, avoiding overcommitment, and staying focused. Discover how virtues like magnanimity and perseverance can ease your path and hear about our new community for Catholic entrepreneurs launching in November. Join us as we navigate these challenges and make business more enjoyable. Don't forget to share your feedback and suggestions. Let's dive in! For List of Vi...
In this episode, we're diving deep into the scarcity mindset that affects many business owners. Kristina unpacks how fears around time, knowledge, experience, and even credentials can lead to misconceptions and hesitations in pricing. Together, we'll explore strategies to overcome these fears and discuss how to manage energy, prioritize time, and avoid unnecessary expenses, ensuring we are focused on delivering value to our clients. Learn how to connect with your Catholic target market ef...
This is a question I received recently, and in this episode, I’ll uncover why I don’t use or talk about sales funnels in my approach to marketing. Instead, we'll explore a more holistic method centered around the customer journey. I’ll share three major reasons why traditional sales funnels can be problematic, particularly from a Catholic ethical standpoint. I also explain the five key stages of the customer journey that can lead to long-term, sustainable growth for your business.&nbs...
Have you heard the advice, “If you want to make lots of money/grow your business, start a movement!”? It sounds like solid business advice, but is it really? In this episode, Kristina examines the pros and cons of “starting a movement” to promote your brand and grow your business. She then explores an alternative - membership communities - and how it shares many of the benefits of starting a movement without all the potential problems. She also highlights additional benefits and...
Do you have a Mission Driven or a Profit Driven Business? In this episode, we explore the difference between the two. Kristina begins by highlighting the importance of picking a lane and the potential consequences of wavering between the two approaches. Throughout the episode, Kristina provides compelling insights on profit-driven brands and passionately discusses her favorite clients - Catholic mission-driven brands. She gives examples of secular and Catholic mission-driven brands, emph...
Let's get back to marketing basics! Kristina addresses common misconceptions about marketing and shares insights from non-marketers on their perceptions of art, creativity, and marketing. We look at the purpose of marketing and how this aligns with Catholic values and principles. She highlights the importance of understanding customers, building trust, and developing a virtuous money mindset. As you listen, you are invited to embrace the creative and fulfilling aspect of marketing whi...
Do you despise content creation? Well, this episode addresses the challenges business owners face in content creation and provides valuable tips on a more effective approach. Kristina unpacks the concept of nurturing leads and emphasizes the importance of cultivating fruitful long-term relationships. She explains why despising content creation may actually position you better for success and offers practical advice for customizing your marketing strategy. Join us as we explore how to cr...
In this episode, we're diving into branding and its crucial role in your business success. Kristina takes you on a journey through the world of branding, from demystifying its complexity to understanding its pivotal impact on attracting ideal clients and differentiating your business from competitors. You'll gain a fresh perspective on why branding matters and how it informs every aspect of your business strategy. Whether you're a seasoned entrepreneur or just starting out, this episode...
Let's explore the powerful connection between entrepreneurship and personal growth. Today, Kristina looks at the challenges and rewards of starting and growing a business, sharing her insights on how it can lead to self-discovery and the development of virtue. From confronting fears and perfectionism to embracing humility and perseverance, she uncovers the profound impact that business ownership can have on one's character. We uncover the transformative journey of entrepreneurship and t...
In this episode, we hear the story of Saint Athanasius and how his persistence, integrity, and courage can offer inspiration for Catholic business owners. Kristina shares insights on the detrimental effects of extreme competitive environments, the value of virtues in business, and the long-term cost-effectiveness of quality products. Join us as we challenge the typical secular business advice and embrace a contra mundum approach, while also emphasizing the importance of balance, s...
Kristina delves into the topic of perfectionism and how it can impact entrepreneurs and business owners. She shares her struggles with perfectionism and highlights its negative effects on projects, products, and businesses. Kristina identifies various causes of perfectionism and offers practical advice on how to overcome this common challenge. Listen in as she provides insightful guidance on how to handle perfectionism in a healthy way, and offers hope and encouragement for those who st...
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