Photo Fuel | The Vision, Art, and Business of Family Photography

What do you do when your calendar is full, your clients are happy, but you're starting to resent the business you worked so hard to build?  Today, we're talking with Sadie Peterson who was part of the spring 2026 Photo Fuel Retreat and Mastermind cohort to share about her experience before and after. After years of online courses we're getting into the details about why this was her next right step. We talk about why a small group made the difference, how the calls fit around her kids nap times, and what it was like to practice on real families with no styled shoots and pressure of expectations. Sadie also shares what's changed since: in-home sessions in a market where before, they were newborn-only, bringing the feel of home to family sessions even outdoors, raising her prices, and creating galleries that fill her cup AND leave her clients describing them as "full of life." Sadie is a family photographer in St. George, Utah, with a lifestyle and documentary approach focused on family connection. Over nearly eight years she's built and rebuilt her business in three different states, and her work has been featured by Heartful Magazine, Unscripted, Photographer[her] Magazine, and CloudSpot.    Mentioned in this Episode: Photo Fuel Retreat & Mastermind: leahoconnell.com/retreat Free resources for family photographers: leahoconnell.com/learn Connect with Sadie: Website: https://sadiepetersonphotography.com Instagram: https://www.instagram.com/sadiepetersonphotography If you're thinking about joining the next round, I'd love to hear from you. Reach out and we'll have a chat to see if it's your next right step, too. 

"Oh by the way can you make me look 30 lbs thinner?" "I forgot to mention this but can you turn around our images in 24 hrs, or even if it's just like a couple good ones?" 🫠🫠🫠🫠🫠 If you're used to handling a post-session requests like these, this one's for you. Those requests usually trace back to something much earlier: information a family didn't have before they booked, boundaries that were never set, or a brand that wasn't clear on its values/approach.  This episode is about how vague processes create stress for both you and your clients, and the five places to set clear expectations before anyone books. We'll also talk about building generosity in on purpose so it comes from a place of overflow vs reactivity and putting out fires. And when the requests still come in anyways (because they will sometimes no matter what) we'll chat through the ways you can respond with a message that is clear but kind.    Find It Quickly: 0:24  - The wild post-session requests we all get 3:56  - What vague processes cost you and your clients 6:58  - Setting expectations on your website and FAQs 8:23  - Answering the big questions in depth on your blog 12:26 - Your client guide 12:59 - Making your words, visuals, and actions match 14:50 - Pricing so generosity has room to breathe 18:57 - What to do when a request comes in anyway 21:40 - Clear is kind, all around Mentioned in this Episode: Photo Fuel Retreat & Mastermind: leahoconnell.com/retreat Free resources for family photographers: leahoconnell.com/learn  

You're a family photographer, and like it that way... so where does school photography actually fit into your business — and is it worth the time? This is part 2 of my school photography series, and today we're getting into the numbers. I'm sharing exactly what school photography looked like in my business in 2025, all done with the gear I already owned, while still photographing a full family photography fall season at my full rates. We'll break down how much time it actually takes to photograph and process a school of about 100 students and why school photography is a marketing channel that pays you to introduce yourself to hundreds of local families. I'm also sharing a few real stories of school families who went on to book full sessions with me and how that conversion flow looks in real life.    Find It Quickly: 2:06  - Why you already have what you need to get started 8:04  - School photography as a marketing channel 12:00 - My 2025 numbers 16:17 - The time investment for a school of 100 students 20:00 - From school photos to full family sessions 22:11 - Bringing it all together Mentioned in this Episode: > Free guide: How to Land Your First School — https://leahoconnell.myflodesk.com/photochalk Join the Photo Chalk early access list — https://leahoconnell.com/photochalk

Over time, we've decided as an industry that the way to make a school photos is to line a hundred kids up against a vinyl backdrop and give them 10 seconds to say cheese. We can do better!! This episode is all about how I became so passionate about offering an alternative to school photography and why it's about more than a pretty picture or a money grab. We talk about why it's an easy yes for schools which schools it works well for, + why it's one of the best marketing streams you can build into your larger family photography business. Stick around through the end because I'm officially letting you in behind the curtain of my new brand called Photo Chalk, the start-to-finish, privacy-first system my husband that is bringing warm, connected, and safe school photography into the modern age.   Find It Quickly: 5:46  - What outdoor school photography actually is 11:37 - Why schools say yes 16:58 - Why it's good for your business 20:00 - Intro to Photo Chalk - my start-to-finish school photography app and platform coming soon!   Mentioned in this Episode: Get started and stay connected with Photo Chalk: (FREE GUIDE) How to Land Your First School — https://leahoconnell.myflodesk.com/photochalk  

This summer brought a lot of unexpected delights and frustrations, personal curveballs and a business that needed to sway with them. When you work by yourself, it's easy to let seasons slide by until suddenly the whole year's gone by and you're asking yourself - WHAT JUST HAPPENED?!  This is the first in a new series of reflection episodes I want to record at the end of every quarter. It's a process I've been doing on my own for years, so I'm going to do it on the podcast for you to listen in on. Each quarter, I'll walk through the same five questions to get grounded about the previous quarter and look forward to the one ahead. I'm sharing the honest, unpolished version of what a working photographer's summer with three kids at home actually looks like, and even though my experience is unique to me, sometimes these peeks behind the curtain help us all feel a little less alone.  SIDE NOTE >>> an introduction to Photo Chalk, the new venture I've been quietly building around the business of School Photography and am so excited to start breaking the ice about.    Mentioned in this Episode: Episode #35 : Big Picture Questions to Guide Your Photography Business Goals Photo Fuel Mastermind (next round, Madison, VA — March 2027): leahoconnell.com/retreat Photographer's-only email list: leahoconnell.com/learn Photo Chalk news and updates: https://leahoconnell.com/photochalk ** If you love this show, please take a moment to leave a review in Apple Podcasts and share the love!**