The Jillian Murphy Show

Welcome back, babes, to the Scale Your Sales Podcast! Most business owners are actually terrified of the very growth they claim to want. Today I am joined by sales powerhouse Christi Chiarulli to dismantle the corporate boys club. We are diving deep into why your internal identity must shift before your bank account can. This episode is your official permission to stop people pleasing and start leading with authority. It is time to stop playing small and finally build a business that serves you. Topics Covered: The secret to true sales confidence is found through consistent imperfect action.  Why creating a scaleable structure prevents you from selling yourself into total burnout.  Your next step to authority is leading with yourself instead of your company.  How to stop fearing that more money requires sacrificing your entire personal life.  The secret to high re-sign rates is showing up with massive energetic capacity.  Why creating sexy boundaries allows you to remain excited about your daily work.  Your next step to scaling is realizing that 10X growth is actually easier.  How to transform every business mistake into a lesson that builds lasting character. “Action is what breeds confidence” – Christi CONNECT WITH CHRISTI: Instagram: @christichiarulli Threads: @christichiarulli Stan Store: stan.store/ChristiChiarulli CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! Most entrepreneurs are terrified to pivot because they think consistency is a cage. Today, I'm revealing why I'm officially burning the "Scale Your Sales" box to the ground. This episode is your ultimate permission slip to stop playing small for the sake of a search term. We are shifting from a narrow niche to a massive, multi-dimensional personal brand. It is time to start making decisions based on your future self rather than your past mistakes. Topics Covered: Why creating massive shifts in your business requires total honesty with your audience.  Why creating a box for yourself limits the incredible humans you can meet.  Your next step to growth involves letting your personal brand surpass your niche.  How to stop letting a podcast title dictate the conversations you actually want.  How to lead with your name when the world is looking for you. “Nothing needs to be forever. You get to make decisions.” – Jillian CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! Corporate America often suppresses the entrepreneurial spirit that women need to truly thrive. In this episode, I sit down with sales powerhouse Karina-Lynne Horton, who successfully escaped the corporate grind at just 26 years old. We dive into her transition from low-ticket skincare to high-ticket health investments while building a massive brand with a small following. Topics Covered: Karina's journey from an underpaid recruiter to leaving corporate life at twenty six.  The specific pay gap that fueled her fire to build her own brand.  How network marketing built the leadership skills needed to manage four hundred people.  The internal shift in self worth required to sell high ticket investments.  Why sharing a raw personal story creates the ultimate unique selling point.  The power of unapologetic consistency to build trust over eight years online.  Using Facebook as a primary platform to find loyal and ready buyers.  Detaching from the need to convince people who are not yet ready. “I'm not gonna be a victim of giving up on my dreams.” – Karina CONNECT WITH KARINA: Instagram: @karinalynnehorton Facebook: Karina-Lynne Horton Flodesk: karinahorton.myflodesk.com CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! Most entrepreneurs try to out-strategize their deep-seated unconscious fears instead of addressing their nervous system. Today, somatic strategist Keri Ford reveals how high-level leadership requires a balance of tactical execution and internal healing. We dive into the "Peanut Butter and Jelly" effect of combining sales strategy with somatic success. Topics Covered: Discover how healing acts as a powerful strategy for elite business growth.  Learn why your nervous system defaults to patterns of burnout and perfectionism.  Identify the hidden blind spots that stall your next level of exposure.  Master the art of transitioning from corporate grids to entrepreneurial freedom safely.  The secret to maintaining high-level intimacy and vulnerability in professional circles.  Explore why in-person connection is the ultimate antidote to AI-generated noise.  Leverage experiential workshops to create safety for being seen on bigger stages.  Apply intentional boundaries to thrive in a partnership with another driven entrepreneur. “More money, more exposure feels actually dangerous to the system on some unconscious realm.” – Keri CONNECT WITH KERI: Instagram: @iamkeriford Facebook: Keri Ford Linktree: elevatewithkeri.com CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! Most entrepreneurs ignore the massive revenue potential waiting within the corporate speaking circuit. Today, I’m joined by leadership expert and speaker coach Julie Menden, who transitioned from corporate development to building a high-impact mentorship empire. You will learn how to leverage your presence to book paid stages and lead with unshakeable resilience through life's hardest seasons. Topics Covered: Discover how to monetize your expertise through professional speaking pillars.  Learn why decision-makers prioritize LinkedIn over other social platforms.  Master the transition from influencer stages to high-paying corporate events.  The secret to booking gigs involves consistent video and raw footage.  Build credibility by sharing your unique story and leadership skills.  Overcome rejection by staying detached and collecting necessary "no" responses. The Speaker Space Academy provides an A to Z roadmap for success.  Embrace true resilience by showing up even when life feels messy. “If you want to get a check written to you for speaking, you have to go where those checks are coming from.” – Julie CONNECT WITH JULIE: Instagram: @julie.menden Academy: juliemendenllc.mvsite.app CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! In a sea of "fucking sameness" and Chat GPT clones, most entrepreneurs are struggling to stand out and actually see the money in their bank accounts. Today, I’m sitting down with the incredible Demi, a business mentor who scaled her company to $10 million in just a few years by mastering the art of magnetic messaging. This episode is your blueprint for moving past the "hustle era" into sustainable, seven-figure success through recurring revenue and unapologetic authority. Topics Covered: Discover how to turn daily micro-stories into high-converting social media content. The secret to scaling to millions with a tiny, scrappy team. Build massive monthly recurring revenue using long-term signature offers. Master the prepay payment strategy to protect your time and profit. Stop over-promising and start delivering real results to drive organic referrals. Learn why you must embrace the "hustle era" before entering soft-girl life. Identify if your current offers actually have the capacity for six-figure months. Brag unapologetically about your results to build immediate authority and trust. “As long as you are passionate about what you do, and you are an embodiment of what you do, you can't be faked.” – Demi CONNECT WITH DEMI: Instagram: @yourbizcoachdemi Threads: @yourbizcoachdemi Website: yourbizcoachdemi.com CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! If you are looking to master your online sales strategy and build a brand that creates real, human connection, this episode is for you. Today, I’m sitting down for a "girlfriend talk" with the incredible Jessica Burgio, host of the Unscripted podcast and a holistic life and business coach. Jess brings over 26 years of expertise from the beauty industry into the digital space, helping entrepreneurs navigate the transition from trading time for money in brick-and-mortar businesses to scaling a personal brand that allows for massive results and high-level proximity. We’re breaking down the hard truth that you don’t get to be in your "soft girl era" until you’ve put in the work during your "hustle era". Topics Covered: Focusing on who you are versus what you do so that people can connect to you  Cutting the cord on codependency with a mentor and bringing a female into the business  Having a Super Bowl year where you still show up even when personal "car accidents" happen  Transitioning from a hustle era to a soft girl era once you have put in the work  Executing a 50K launch by hitting people up in the DMs with no sales page  Understanding human design and the need for rest time as a projector “You didn't even see your genius until somebody else pointed it out” – Jessica Burgio CONNECT WITH JESSICA: Instagram: @jessicaburgio Threads: @jessicaburgio Website: jessicaburgio.com CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! In this episode, Jillian Murphy—founder, sales expert, and business mentor who has spent over 26 years helping entrepreneurs master the art of the close—breaks down the essential sales strategy needed to navigate the "trust recession" of 2026. As the market shifts, Jillian explains why traditional social media sales tactics are failing and how to pivot your approach to create consistent revenue by building genuine human connections. Whether you are a service provider, agency owner, or solopreneur, this episode solves the problem of declining lead quality and provides a roadmap for scaling your sales through authenticity and strategic trust-building. Topics Covered in This Episode: The “trust recession” and why audiences are more skeptical than ever about online sales and marketing How over-automation in DMs and content is quietly killing trust and hurting sales conversions Why people don’t trust what they see online anymore—and how to position yourself as a real human, not a brand script The role of vulnerability, real stories, and imperfect content in building trust that leads to sales Why selling in the DMs requires relationship-building, not scripts, bots, or copy-paste responses What a trust-building offer (TBO) is and why every business needs one to increase conversions How podcasts, long-form content, and consistent messaging support recurring revenue and long-term sales growth Shifting your sales strategy in 2026 to prioritize connection, credibility, and consistent results “There's so much there that people need to hear about being consistent.” – Jillian CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an absolute masterclass in operations and systems with Diane Mayor, a fractional COO and chartered accountant who helps established entrepreneurs move from friction to freedom. In this episode, Diane and Jillian dive deep into the often misunderstood role of a Chief Operating Officer and why your business systems might be breaking even if you have "SOPs" in place. This conversation is for the visionary leader who feels the "mental load" of scaling and is ready to build a business that runs in sync with their vision. Topics Covered: The definition of a COO as the "connective tissue" of a business. How the COO implements the CEO’s vision across marketing, sales, and finance. Diane’s professional background as a chartered accountant in high-stakes banking. Signs you are ready to hire a COO, including team size and revenue milestones. The risks of training your own COO and why they must be able to say "no" to you. The difference between a single process and a holistic business system. A deep dive into the 7 elements of a system: Purpose, Environment, Pre-system, Input, Process, People, and Output. How to identify constraints and "unintended outputs" like burnout or soul-crushing inboxes. Designing your business for the freedom you originally intended to build. “We often forget that we have to set up our team members for success.” – Diane CONNECT WITH DIANE: Instagram: @diane_mayor Website: dianemayor.com CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a deeply personal and powerful solo conversation with Jillian Murphy as she reflects on the lessons, growth, and breakthroughs that shaped her past year. This episode is equal parts real talk and reminder that you don’t need perfect circumstances to create extraordinary results. Jillian opens up about navigating one of the hardest seasons of her adult life while simultaneously experiencing massive expansion in business, leadership, and self-trust. This honest episode is for the entrepreneur who’s holding it together on the outside while doing the hardest inner work behind the scenes—and needs permission to believe that both can coexist. Topics Covered: Why your hardest personal seasons don’t disqualify you from your biggest business years Jillian’s real reflection on what made the past year both painful and transformative The myth that success requires “having it all together” first How emotional resilience and leadership are built in the uncomfortable moments The power of staying committed to your vision even when life feels heavy Letting go of unrealistic timelines and trusting your own pace Why gratitude, self-trust, and consistency matter more than motivation A reminder that growth doesn’t always look glamorous—but it’s always worth it “I am going to show up when it's hard. I'm gonna go to fucking practice when it sucks.” – Jillian CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a critical and honest conversation about the complexities of Hormones, Metabolism, and the GLP-1 landscape for women over 35 with Dr. Marie Livesey, a family medicine physician and holistic metabolism coach. Jillian and Dr. Marie dive into why traditional weight loss approaches often fail, the foundational steps you must take to reset your health, and a medical professional’s evolving perspective on the most talked-about weight loss medications today.  Topics Covered: Symptoms signaling metabolic and hormonal shifts, including brain fog and fatigue. Noticing hormonal changes earlier, with women as young as 35 reporting symptoms. The critical foundational steps for health: diet, hydration, movement, and sleep. Why drastically under-eating can negatively affect and "mess up" your metabolism. The newfound focus on fiber and its essential role in gut health and metabolism. A doctor’s evolving perspective on GLP-1s as a valuable tool for patient health. The high likelihood of weight regain when stopping GLP-1s without strong health foundations. The importance of receiving GLP-1s only from a licensed medical practitioner for safety and dosing. The advantage of holistic coaching that addresses the whole health picture, not just macros and fitness. “Your health has foundations.” – Dr. Marie CONNECT WITH KIMBERLEY: Instagram: @dr.mlivesey Threads: @dr.mlivesey Website: www.livelyholistichealth.com CONNECT WITH JILLIAN Connect with me on IG @thejillianmurphy Get The Magnetic Messaging Makeover™ Learn to create Stories That Sell $27  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a powerhouse conversation with Sarah Arvizu, entrepreneur, speaker, and founder of The Sunshine Era, who shares her incredible journey of resilience from a cancer diagnosis to commanding the stage. Sarah and Jillian Murphy dive deep into what it takes to find your voice, build community, and scale your business, even when life throws its toughest challenges at you. This honest and inspiring talk is for every entrepreneur who needs a dose of tough love, personal development, and proof that showing up as your authentic self is the best sales strategy. Topics Covered: Sarah's journey from a senior manager at Costco to launching The Sunshine Era. The value of trying out for speaker contests and getting on stages. The essential shift to self-prioritization and mind, body, and soul health. The importance of fostering confidence in kids to know what they want. How The Sunshine Era provides tools and experts for inner child work and life balance. The strategy behind the first live Sunshine Era event, celebrating a full moon. The #1 factor that makes people buy: a genuine connection to your vibe. “You have to be able to count on you” – Sarah CONNECT WITH SARAH: Instagram: @sarah_arvizu Facebook: Sarah Arvizu Linktree: linktr.ee/saraharvizu CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here

Welcome back, babes, to the Scale Your Sales Podcast! This week, Jillian Murphy delivers a super short and sweet powerhouse episode focused on tackling one of the most challenging sales objections: “I need to think about it.” Jillian explains that when you hear this objection, it's actually your opportunity to pull back the layers and find out what the client is really thinking about, rather than just accepting it and killing your sales. She emphasizes that getting the first objection is when sales truly begin. Topics Covered: Why "I need to think about it" is an opportunity, not the end of the sale. The danger of accepting the objection and saying, "I'm here when you're ready". The 5 Powerful Questions to Ask When Facing an Objection Using tone and tonality to reinforce the client's pain point Why the final question is a "deer in the headlights" moment for the client (and why they won't solve it on their own). “When you get your first objection, that's really when sales begin.” – Jillian CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here

Welcome back, babes, to the podcast! Super excited about today's episode. In this honest and inspiring conversation, host Jillian Murphy sits down with Caitlin Magidson—a licensed mental health therapist and a career and leadership coach. Caitlin is a peer, a friend, a client, and a colleague who helps people love the life and career they live. Jillian and Caitlin peel back the layers on career change, the power of self-reflection, and how to successfully navigate the job market without relying only on quick online applications. This is a must-listen for corporate professionals and entrepreneurs alike who are ready to make a conscious shift in their careers. Topics Covered: The power of outward networking at real-life events, yoga, or hiking groups. Caitlin's journey from broadcast communications to career and leadership coaching. Coaching vs. Therapy: Coaching focuses on action and specific goals, not treating anxiety/depression. Symptoms of needing support: feeling stuck, fearful, or unable to retell your story. Don't rely on online job applications; you must network and do informational interviews. The first step is deep self-reflection to clarify values, money, and desired environment. Moving from motion (planning/thinking) to action (executing the strategy). The vulnerability of saying what you want out loud to own it. “Motion is a lot of planning and thinking... but action is when you actually start to execute” – Caitlin CONNECT WITH CAITLIN: Instagram: @caitlinmagidson Facebook: @Caitlin Magidson Website: www.caitlinmagidson.com CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here

Welcome back, babes, to the Scale Your Sales Podcast! This week, we're joined by the incredible Kim Jefferson, a fitness coach and a true ray of sunshine. Kim joins Jillian to dive deep into the essential conversation about health and fitness specifically tailored for women over 40. Having a background as a fitness competitor, Kim shares her personal journey and how she transitioned to specializing in helping women in their prime navigate the unique challenges of weight loss, hormones, and maintaining vitality after 40. Topics Covered: How Kim transitioned from extreme fitness competitor to specializing in women's health over 40. Why extreme dieting and chasing quick fixes are major setbacks in mid-life. Understanding the "moral sin" of food and breaking the cycle of banking calories for holidays like Thanksgiving. Kim's supportive but cautious take on women using GLP-1 medications. The truth about walking with weighted vests for bone density—and what actually works. Setting up a wind-down ritual (like a 9-year-old's bedtime) and managing stress with "hell yes" or "hell no." Dispelling the myth that you gain 10 pounds over the holidays and embracing enjoying the food without self-judgment. “You know what's gonna increase your bone density? Lifting some fucking weights.” – Kim CONNECT WITH KIM: Instagram: @kimjeffersoncoach Facebook: Kim Barnes Jefferson Website: kimbarnesjefferson.com CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here

Welcome back, babes, to the podcast! Today’s episode is a critical and insightful conversation about a topic Jillian rarely covers but that is essential for every business owner: Artificial Intelligence (AI). Jillian is joined by her friend, peer, and former client, Luaskya Nonon, Esq., an attorney, workplace culture strategist, and AI governance professional. Luaskya guides leaders in utilizing and deploying AI tools responsibly within their organizations. Topics Covered: Topics Covered: The biggest misconceptions about AI and acknowledging the legitimate fear people have. Advice on protecting yourself by activating security features within AI tools. A comparison of AI tools: the benefits of ChatGPT, Claude, and Perplexity AI for research. How to use AI for content creation and streamlining workflows by doing a "brain dump". Caution against using AI for legal or medical advice without verifying the sources it provides. Using AI to simplify complex contracts into "layman's terms" before consulting an attorney. Luaskya’s people-first approach, emphasizing that AI should enhance, not totally replace, human roles. “I always approach the work that I do from a people-first perspective. I'm always wanting to prioritize people.” – Luaskya CONNECT WITH LUASKYA: Follow me on IG: @luaskyanonon Connect with me on LinkedIn: Luaskya C. Nonon, Esq. Check out my book → Embracing the Future of Work: 15 Actionable Strategies for Inclusive, High-Performing Organizations Book your AI Systems VIP Day here CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here

Welcome back, babes, to another episode of the podcast! Today's episode is a live coaching session where I'm answering questions straight from my Instagram community on the topics you need to hear about most: sales, messaging, and systems. This episode is packed with golden nuggets on how to actually increase your sales by building a simple, effective sales plan, and why your content strategy should be guided by your audience, not a complicated calendar. Plus, I'm sharing some tough love on when (and when not) to invest in ads, funnels, and complicated back-end systems. If you're ready to stop feeling stuck and start seeing the sales you deserve, grab a pen and paper—this one's for you! Topics Covered: How to increase sales by following a simple sales plan and process. The importance of getting the right leads into your business before perfecting your messaging. Developing a content strategy by listening to what your audience saves and shares. Showing up in multiple roles—as a friend, teacher, and role model—to increase sales. Why new entrepreneurs should focus on organic growth and delay spending on paid ads and complex funnels. The necessity of making money and keeping it by minimizing unnecessary business expenses. Keeping business and content "boring" for profitability and shifting your focus to serving the audience. “The more that you speak positively into what you're doing, the difference that is going to make.” – Jillian CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode features sales expert Jillian Murphy, who has mastered the art of high-converting sales conversations in the DMs. Jillian shares her incredible transition from a two-decade career in the corporate sales space, where she was a top-level corporate sales trainer and executive, to becoming a successful entrepreneur in the online space. This is an honest look at how taking "massive action" after a professional crisis—losing her high-level corporate job with no notice —led to her rapid success.  Topics Covered: How a sudden career crisis led Jillian to build a seven-figure online business in just two years. The essential mindset shift required to scale from zero to six figures quickly in the online space. The top three fundamental reasons why people are not converting into buyers for most entrepreneurs. Why selling in the DMs is a powerful and scalable strategy for virtually any industry or price point. Jillian's proven technique for overcoming sales objections and closing deals using strategic messages. The critical role of content in addressing audience challenges before they even enter your DMs. Why authentic engagement is the one sales function you should never outsource. “I will absolutely never let my identity or my income be in the hands of somebody else again.” – Jillian CONNECT WITH TRACY: Instagram: @iamtracymatthews Facebook: Tracy Matthews Website: creativesruletheworld.com CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here

What's up, babes? Welcome back to the podcast! Today’s episode features the incredible energy of Julie Hagen, a psychedelic facilitator who is helping entrepreneurs and high-achievers find focus, clarity, and abundance by leveraging the power of microdosing and integration. In this honest and eye-opening conversation, Julie breaks down the myths surrounding psychedelics and explains how intentional use of substances like psilocybin and LSD can rewire your brain for permanent, positive change. This talk is a must-listen for anyone who feels stuck in their current patterns, is over-relying on caffeine or stimulants, or is ready to finally make their hard work pay off. Topics Covered: Julie's background as a former lawyer and her transition to psychedelic facilitation. Microdosing as a natural tool for clarity, focus, and energy, replacing caffeine and Adderall use. Debunking the myth: understanding why microdosing is sub-perceptual and is transformation without intoxication. The co-creative process of integration: pairing microdosing with intentional practice to reinforce new habits. Using microdosing to "shake the snow globe" and create fertile ground for change when other methods fail. The scientific link between psychedelics, nervous system regulation, and increasing your capacity to receive abundance. Who should and shouldn't try microdosing, including why moms are often the ones who need it the most. “I want to make your brain work for you, not against you.” – Julie CONNECT WITH JULIE: Instagram: @juliecyvonne Spotify: The Inner Trip: 365 Days with Plant Medicine Threads: @juliecyvonne CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode dives deep into the heart of storytelling, authenticity, and emotional connection with Pernilla, a brand strategist and storytelling expert who helps entrepreneurs transform their message into a movement. In this episode, Jillian and Pernilla unpack what it really means to lead with your story, to connect beyond the highlight reel, and to build a brand rooted in truth, not trends. This conversation will speak to every entrepreneur who’s tired of surface-level marketing and ready to create impact through genuine connection and narrative power. Topics Covered: How storytelling creates emotional trust and builds authority faster than strategy alone Why vulnerability isn’t weakness—but the bridge to real influence The danger of “perfect” branding and how it disconnects you from your audience Pernilla’s process for helping clients find their “core story” and turn it into magnetic content The role of self-awareness in marketing and how to align your brand with your true values Why audiences crave imperfection and relatability in the digital space How to balance storytelling with sales without feeling manipulative Real talk on showing up online when you’re evolving personally and professionally “You need to ask yourself would you buy from you” – Jillian CONNECT WITH KIMBERLEY: Instagram: @pernllla Facebook: Pernilla Solin: www.solin.stream/pernilla CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup Learn to create Stories That Sell here