The Marketing Game

In this episode of The Marketing Game, Gillan Williams sits down with Warren Brown, an expert in brand visualisation and identity, to delve into what makes a brand truly powerful.  Click here for the FREE Storytelling for Business Course: https://claritycourses.com Warren, who has collaborated with renowned entities such as the European Space Agency, Citroën, and Porsche, shares his invaluable insights on the distinction between marketing and branding. He explains that while marketing is the "doing," branding is the "being"—the emotion behind the feeling. Warren emphasises the critical role of audience in shaping a brand and discusses why many businesses struggle with branding. Tune in to learn about the four essential elements—strategy, story, standout, and structure—that form the foundation of a rock-solid brand. This episode is packed with actionable advice for anyone looking to elevate their brand identity and connect deeply with their audience. (00:00) A solid brand and its identity gives you something that money can't buy (00:49) Graphic design is Warren’s superpower and passion (02:12) What is it that makes you passionate about your work? (02:58) Everything's dictated by the audience, everything's all about audience (05:05) Why do so many business have brands that suck? It comes down to several factors (10:48) Rebranding is when a business's target audience has changed (16:31) Sometimes business owners assume they know exactly who they're selling to (19:08) What's the most important thing about branding that most businesses don't understand? ---- Produced by Clarity Podcasts https://claritypodcasts.co.uk ----

In this episode of The Marketing Game, I dive into the world of social video campaigns and why they might not be getting the interaction you want. I share some valuable insights on the pitfalls of relying on clipped segments from long-form videos. I also introduce a new way to create social videos that ensures higher engagement and interaction from your audience. Tune in to discover actionable strategies for enhancing your social video content and driving better results for your campaigns. Chapters: (00:00) Introduction and new format (01:23) Why your social videos aren't getting the interaction you want (03:45) The changing landscape of video production and audience expectations( 05:30) The inefficiency of clipping long-form videos for social content (07:15) The importance of a hook and resolution in social videos (09:00) An example of a successful campaign approach (12:30) Introducing the Campaign Content Package( 13:45) Upcoming episode with branding expert Warren Brown ---- Produced by Clarity Podcastshttps://claritypodcasts.co.uk ----

In this episode of The Marketing Game, we sit down with Paul Coombs from Beyond Your Brand to discuss the intricacies of SEO and the evolving landscape of digital marketing. Paul shares his expert insights on why your SEO might not be working and delves into the impact of AI and social media on search behaviour. We also explore the balance between organic search results and paid ads, and how brands can maximise their visibility on Google. Tune in to learn actionable strategies for improving your website’s ranking and driving more traffic. Chapters: (00:00) Everyone should just be focusing on SEO (00:49) Paul Coombes is co founder of beyond your brand. And SEO is one of the things you specialise in (07:38) There's a competitive landscape to advertising. So you're going to have industries (14:42) Google uses expertise, authority and trust to rank websites (24:24) Maintenance and focusing on the customer journey is one thing and SEO is another (29:52) Please subscribe so you get to know when the next episodes are out ---- Produced by Clarity Podcasts https://claritypodcasts.co.uk ----

In this episode of the marketing podcast, Gillan interviews Rob Hollocks, a film director and former marketer for Paramount. They discuss the similarities and differences between marketing in the movie industry and marketing for businesses. Rob emphasizes the importance of being adaptable and constantly adjusting to changes in the market. He also highlights the need for authenticity and emotional connections in marketing. Rob shares his experiences in remarketing old products and services, emphasizing the importance of adding real value to the audience. He encourages marketers to never give up and to believe in their projects and brands. The episode concludes with a discussion on the challenges and opportunities in the film industry. ---- Produced by Clarity Podcasts https://claritypodcasts.co.uk ----

Gillan Williams talks to Caroline O.Connor of Fourth Born marketing consultancy about what's working, what's just noise, and what you absolutely should avoid. From consulting with clients who have put the competition out of business, to building multi-channel marketing campaigns including digital, outdoor and radio, Caroline has covered it all whilst trying to beat Gillan at his own game... Filmed at the beautiful Mercure Oxford Hawkwell House Hotel: https://mercureoxfordhawkwellhouse.com ---- Produced by Clarity Podcasts https://claritypodcasts.co.uk ----

I had a fantastic conversation John Davies, Marketing Manager at Smeg UK for The Marketing Game podcast, who has some very interesting insights into the greatest threat to marketers right now, and what Smeg are doing about it. ---- Produced by Clarity Podcasts claritypodcasts.co.uk ----

The marketing landscape is changing rapidly. It's hard to know which marketing channels to invest in, what's becoming redundant, and what tools you should be using.   But some things remain consistent. Tina Marshall, Head Of Commercial at Akrivia Health firmly believes in 'voice of the customer' and remaining mindful of the marketing foundations. ---- Produced by Clarity Podcasts claritypodcasts.co.uk ----