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MarTech Africa

Author: Shina Memud

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MarTech Africa Podcast
Bridging the gap between marketing and technology for businesses in Africa.

Join us as we explore the latest trends, strategies, and innovations shaping the future of digital marketing, automation, and customer engagement. Whether you're a startup, SME, or enterprise, our expert discussions and industry insights will help you stay ahead in the ever-evolving world of MarTech.

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Data is the backbone of modern marketing, enabling businesses to make informed decisions, optimize campaigns, and drive growth. In this session, we will explore how marketers can leverage data to enhance their strategies, improve customer engagement, and maximize ROI.📅 Date: Saturday, 29th March 2025⏰ Time: 12 PMTopics discussion:What role does data play in modern marketing?How do businesses use data-driven insights to scale?The benefits and challenges of data-driven marketingTools and platforms for collecting and analyzing marketing dataHow to learn and implement data-driven marketing strategiesUnderstanding key metrics and measuring marketing performanceThe future of data-driven marketing in Nigeria and beyondMarTech Africa is powered by ⁠Yournotify.com
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