Good Content with Shannon McKinstrie

Eight weeks left in 2026 and we’re locking in so you can dominate your social media and finish the year strong without spending hours on content. We’ll talk about the quickest way to stop putting so much pressure on your content and I’m breaking down hooks, content, and techniques that are working right now so you can run these ideas and start creating. Remember, when you’re excited about what you are creating, your content becomes fun and we can feel your energy. In this episode we’ll be c...

Instagram has just launched long-form video content and I’m breaking down exactly what this means for you as a content creator. We’ve talked about using new features on Instagram before, they like to prioritize content by early adopters, but don’t think you need to completely change your entire content strategy. I’m sharing how I plan to lean into this new feature and we’ll look at some ways other creators have already started using long-form video (examples linked below!) In this epi...

I’ve compiled all of my favorite content creation hacks into one episode and you don’t want to miss this, because these tools can be your lifeline for saving time and actually tapping post on your next piece of content. I’ve found simple user-friendly tools that make it easy to create and organize your content so you aren’t spending hours editing or getting lost in complicated apps. You’ll find a nice mix of free apps and some paid tools that are going to make content creation so much easier ...

This isn’t a typical episode, but I want to talk honestly about what it’s like to continue to show up on social media when things feel like they’re falling apart. Maybe you’ve experienced this and you can relate, or if you haven’t had that experience, I hope this gives you some advice and permission to do what’s best for you, whether its pressing pause, slowing down, or getting extra support. Social media can be deceiving, it looks like everyone is always on and everything is business as usua...

I hear from everyone all the time “My life is too boring. My product is too boring. My service is too boring.” Well friend, I am here to help you make it unboring by showing you what it means to create an entire world around your brand. We’ll talk about inviting your audience into your world through your content and Instagram stories, making your brand a place people actually want to revisit, just like their favorite tv show. Plus, I’m sharing examples from big brands to show how they’ve buil...