Locked On Clemson - Daily Podcast on All Things Clemson Sports

Clemson Tigers face a crossroads after a rocky season—can Dabo Swinney’s unwavering focus on culture still deliver wins, or is it time for a strategic overhaul? Morgan Thomas unpacks Swinney’s leadership philosophy, the persistence of old-school values, and mounting fan frustration as on-field execution falters. With bowl eligibility barely clinched, questions loom large about offensive struggles, inconsistent player development, and whether today’s college football rewards character or just results.Spotlight shifts to rising star Chris Denson, whose breakout performance sparks debate over Clemson’s reliance on “trust” for playing time and what it means for the Tigers’ quarterback future. Looking ahead to the fierce rivalry against South Carolina, Morgan breaks down the critical role of both teams’ struggling offensive lines, how Lenora Sellers could be the difference-maker, and the high stakes for Clemson’s offseason rebuild. Can Swinney’s culture-first mantra survive another test on the field?00:00 Clemson Culture: Character & Leadership06:03 Clemson Football: Addressing Core Issues08:44 "Dabo's Culture and Team Struggles"14:05 Trust Issues with Player Rotations15:39 Evaluating Consistency vs. Flash18:41 Clemson's Quarterback Gap Discussion23:04 Clemson's Offensive Line Struggles26:21 Clemson's Challenges and Key Questions28:52 "Locked On ACC Podcast" Support Us By Supporting Our Sponsors!Omaha SteaksSave big on unforgettable gifts with Omaha Steaks. Visit https://OmahaSteaks.com for 50% off site-wide and an extra 20% off select favorites during their Cyber Sale.And for an additional $35 off, use promo code COLLEGE at checkout. WayfairDon’t miss out on early Black Friday deals.Head to https://Wayfair.com now to shop Wayfair’s Black Friday sale for up to 70% off.Sale ends December 7th. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers fans face tough questions as Cade Klubnik receives an emotional sendoff in Death Valley. Has the Tigers’ quarterback era reached a turning point, or is the program staring down an uncomfortable vacuum under center? Morgan Thomas assesses Klubnick’s legacy, the uncertain future of the quarterback room with Christopher Vezina and Chris Denson, and the rising challenges for Dabo Swinney’s squad during a tumultuous season. Clemson basketball’s overtime win against the Georgia Bulldogs sparks hope that the school could be shifting its athletic identity. Key players like Justin Porter and R.J. Godfrey shine, while Brad Brownell’s team-first approach and defensive intensity drive success. With Clemson now an underdog against struggling South Carolina in “hate week,” Thomas questions whether the Tigers can rally to protect their rivalry pride and build momentum for the offseason. Can Clemson football right the ship before the season slips away? 00:00 Clemson's Quarterback Legacy Debate07:09 "Cade Klubnik: Part of Problem"09:43 Clemson Football's Uncertain Future14:36 Brownell's Team Building Strategy17:18 Resilient Team Showing Promise21:18 Clemson Underdog Debate Explained24:40 Clemson's Trust Issues Persist26:31 Clemson's Struggles: Self-Inflicted30:31 Clemson's Run Game Concerns Support Us By Supporting Our Sponsors! Omaha SteaksSave big on unforgettable gifts with Omaha Steaks. Visit https://OmahaSteaks.com for 50% off site-wide and an extra 20% off select favorites during their Cyber Sale.  And for an additional $35 off, use promo code COLLEGE at checkout.   WayfairDon’t miss out on early Black Friday deals.  Head to https://Wayfair.com now to shop Wayfair’s Black Friday sale for up to 70% off. Sale ends December 7th. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers storm back to edge West Virginia behind Carter Welling’s breakout performance. Can this gritty comeback spark a new era for Brad Brownell’s squad?Morgan Thomas breaks down Clemson’s thrilling 70-67 victory, spotlighting Carter Welling’s clutch scoring and rebounding that fueled the rally. Key players like RJ Godfrey, Dylan Hunter, and Justin Porter are highlighted for their pivotal roles, while the episode examines Clemson’s depth, defensive adjustments, and persistent second-half resilience. Discussion centers on the Tigers’ ability to handle adversity, the impact of balanced scoring from multiple contributors, and questions whether this poised, hard-nosed style can carry Clemson through ACC play. Don’t miss this detailed analysis of the Tigers’ evolving identity and what this victory means for their postseason hopes.00:00 "Clemson Comeback and CMAs"06:57 Team Growth Through Adversity08:46 Clemson Outlasts West Virginia11:11 "Locked On: Sports Podcast Network"17:36 Carter Wellington Leads the Charge19:37 "Clemson's Free Throw Advantage"23:27 Roster Lacks Clear Identity26:58 Clemson Shows Growth and ResilienceSupport Us By Supporting Our Sponsors!GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

West Virginia Mountaineers gear up for a clash with Clemson Tigers, but with Clemson favored, can WVU pull off an upset behind an emerging roster and tenacious defense? Mountaineer Paul and Morgan Thomas break down both teams’ revamped lineups, spotlighting shooters Honor Huff and Tracyeagle staff for West Virginia, and highlighting Clemson’s muscle with RJ Godfrey and the Tigers’ depth. Is Brad Brownell’s cautious, methodical style vulnerable against Ross Hodge’s relentless defensive schemes?Key discussions center on WVU’s rotating scorers, Clemson’s elite bench rotation, and the critical battle on the boards. Insights into coaching changes, tempo strategies, and player development set the stage for this early-season test in Charleston, South Carolina. Can West Virginia’s defensive prowess rattle Clemson, or will the Tigers’ balanced attack reign? Tune in for expert analysis, player storylines, and bold predictions as these programs chase momentum in NCAA basketball. Support Us By Supporting Our Sponsors!GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Miami Hurricanes ranked behind Notre Dame despite beating them head-to-head. The College Football Playoff committee's logic crumbles under scrutiny.The ACC Squad dissects the controversial CFP rankings that place Miami four spots below Notre Dame, exposing inconsistencies in how the committee evaluates wins and losses. The crew analyzes Virginia Tech's blockbuster hire of James Franklin from Penn State, breaking down why this represents a grand slam for the Hokies and what it means for ACC football's future. Georgia Tech faces Pittsburgh in a crucial matchup that will determine ACC Championship Game participants, with Haynes King leading the Yellow Jackets against Pat Narduzzi's Panthers. The discussion covers everything from Phil Knight's influence on Oregon's rankings to revenue sharing implications and whether SMU can survive a dangerous Louisville team playing spoiler.Tune in for expert analysis on why the playoff selection process favors certain programs and how ACC teams can navigate the rigged system. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers face a turbulent 5-5 season as rival recruiters circle and star underclassmen weigh their options. Will Dabo Swinney’s culture and retention rates withstand the age of NIL bidding wars and transfer portal temptations? Morgan Thomas explores the rising uncertainty, spotlighting key talents like TJ Moore, Bryant Wesco, Tyler Brown, and Sammy Brown, and raising questions about the future core of Clemson football.Morgan Thomas analyzes Dabo Swinney’s portal philosophy, budget struggles against powerhouse programs, and reluctance to pay unproven recruits, all while dissecting Clemson’s strategic challenges. The conversation turns to coordinator Garrett Riley’s controversial jumbo package, Peter Woods’ red zone impact, and lingering identity issues on both sides of the ball. Can Clemson modernize its roster management and reclaim dominance, or are fans witnessing a shift in ACC power? 00:00 "Clemson's Future Amid Struggles"04:03 "College Football's Player Power Shift"08:33 Clemson's Worst Season in Decades12:12 Clemson's Urgency and Recruiting Strategy13:42 "College Football's Competitive Overload"17:18 Clemson's Recruitment and Retention Struggles23:25 Goal-Line Fumbles and Missteps25:33 QB Execution or Playcalling Issue?27:13 Offensive Creativity and Quarterback Trust Support Us By Supporting Our Sponsors!GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers fans are buzzing as NFL mock drafts shockingly place Peter Woods as a potential second overall pick—has his impact truly earned such hype? Morgan Thomas challenges these lofty projections, scrutinizing Woods’ 2024 college performance and questioning the disconnect between measurable potential and real on-field results. The episode takes a bold look at Clemson’s struggles this season, including accountability issues and the need for greater depth and development.Can Dabo Swinney’s squad rebound with a major offseason overhaul? Morgan Thomas weighs the merits of investing in quarterback talent versus overhauling the offensive line, while dissecting Garrett Riley’s future as offensive coordinator. Key topics include Clemson’s recruiting landscape, offensive line woes, and tough decisions facing the roster ahead of the 2026 season. With honest analysis and strong opinions, this podcast is essential listening for anyone tracking Clemson football’s path forward. Support Us By Supporting Our Sponsors!GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson edge past Louisville to keep their bowl streak alive—but did survival come at the cost of real progress? Morgan Thomas scrutinizes the Tigers’ narrow 20-19 victory, spotlighting Adam Randall’s explosive presence in the backfield, Cade Klubnik’s game-manager performance, and the team’s tactical shortcomings under Garrett Riley’s offensive coordination. Despite earning a coveted ranked road win tombstone, Clemson’s struggles on third down and critical injuries expose deep roster issues.Key talking points cover the heart and resilience Dabo Swinney praises, the ongoing crisis on the offensive line, and the Tigers’ need for transfer portal reinforcements heading into next season. With crucial matchups against Furman and South Carolina looming, can Clemson overcome its late-season adversity, or will offensive inconsistencies derail their hopes? Don’t miss this candid breakdown of the Tigers’ fight for relevance, lingering concerns, and the future of Clemson football. 00:00 Clemson's Win: Underwhelming Battle04:37 Clemson Edges Louisville in Chaos07:37 Garrett Riley Defines Team Identity11:58 Clemson's Resilience and Teamwork13:27 Dabo's Team Struggles for Consistency17:46 Louisville Falls Amid Missed Opportunities22:31 Clemson's Offensive Line Crisis25:41 Simplify Offense, Improve Rotations27:29 Clemson’s Offensive Line Worries Support Us By Supporting Our Sponsors!GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers brace for a critical showdown as their struggling secondary faces Louisville’s star wide receiver Chris Bell. Can Avieon Terrell’s lockdown coverage rescue Clemson’s pass defense, or will Louisville exploit lingering weaknesses for a Friday night embarrassment? With Isaac Brown sidelined and Louisville’s play-action attack in focus, the pressure mounts for Clemson’s safeties and linebackers to avoid costly coverage busts.Morgan Thomas spotlights Cade Klubnik’s steady improvement, analyzing Clemson’s six-sack performance against Florida State and questioning whether defensive coordinator Tom Allen has truly sparked a turning point—or just benefited from a weak opponent. The episode dives into Clemson’s broken rushing attack, pointing out Adam Randall’s hard-nosed running and lack of explosive plays. Louisville’s game plan to choke off the Tigers’ ground game forces the question: Can Clemson stay balanced enough to secure bowl eligibility? Don’t miss this sharp preview of Clemson’s season-defining clash against Louisville. Support Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18.SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

ACC football descends into unprecedented chaos with five one-loss teams battling for the conference championship. Can any of them survive the gauntlet to reach the College Football Playoff?The squad breaks down the messy race featuring Georgia Tech, Virginia, Pittsburgh, SMU, and Duke, while traditional powers Clemson, Miami, and Florida State watch from the sidelines. Key matchups include Clemson at Louisville on Friday night, Duke hosting Virginia in the week's premier game, and Pittsburgh's brutal stretch against Notre Dame, Georgia Tech, and Miami. Pat Narduzzi's controversial comments about not caring about the Notre Dame game spark debate about conference priorities versus playoff positioning.The conversation shifts to ACC basketball's freshman revolution, spotlighting Cam Boozer, Caleb Wilson, Kai Anthony, and other first-year stars already dominating the conference. From Boozer's first-team All-ACC trajectory to Carmelo Anthony's son making immediate impact at Syracuse, these freshmen are reshaping the basketball landscape.Tune in for brutally honest assessments of which ACC football teams actually deserve playoff consideration and which freshmen will crack the All-ACC team. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers face a defining Friday night showdown against Louisville Cardinals as questions swirl around Cade Klubnik’s consistency and the defense’s ability to deliver under pressure. Can Klubnik outshine Miller Moss and silence the doubters on the road, or will Louisville’s high-stakes ACC title hopes add too much heat? Morgan Thomas dissects Clemson’s recent ups and downs, the “Cade coaster,” and the key matchups that could decide bowl eligibility—and revenge for last year’s Defeat.Insightful analysis spotlights the underperforming defensive line, the urgency for Peter Woods and T.J. Parker to play like first-round NFL prospects, and the tactical chess match against Louisville’s playmakers, Isaac Brown and Chris Bell. With post-season dreams and pride on the line, the question remains: who will step up when it matters most, and can Clemson reclaim their edge in one of the season’s most pivotal games?00:00 "Locked on Clemson Preview"04:50 QB Confidence: Moss vs. Klubnick08:48 "Clemson's QB Cade Advantage"11:11 "Locked On: Sports Podcast Success"13:26 Desperation Defines Louisville vs. Clemson18:16 "Trust Issues with Klubnick"20:59 Clemson Defense: Potential vs. Performance24:55 Louisville vs. Clemson Key Matchup29:05 Clemson's Trust and Defensive Formula30:09 "See You Tomorrow, Tigers" Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers battle for bowl eligibility as defensive discipline and team identity face the ultimate test. Will Dabo Swinney’s revamped strategy and fresh leadership spark a late-season turnaround?Morgan Thomas breaks down Clemson’s defensive improvements against Florida State and previews a pivotal clash with Louisville. The spotlight falls on Dennis Love’s appointment as strength and conditioning coach—can he restore the Tigers’ trademark physicality? Debate heats up over Clay Swinney’s controversial two-point conversion, hinting at the tension between family ethos and winning mentality. Topics include Clemson’s secondary struggles, the impact of injuries across the offensive line, and whether trick plays signal a shift in offensive philosophy. With bowl eligibility on the line and ACC rivals looming, the Tigers must prove their mettle and resilience.Can Clemson reclaim its dominance, or is a deeper rebuild on the horizon? 00:00 Clemson Fans' Loyalty & Hope03:06 Clemson Defense: Eye Discipline Struggles07:30 Clemson's Uncertain Future Under Dabo11:56 Clemson's Identity Amid Coaching Change14:20 Clemson's Leadership Shift Analyzed19:42 Clemson Recruiting & Offseason Impact22:59 Clemson's Approach and Concerns24:14 "Message Sent, Confidence Boosted"28:01 Dabo's Player Decisions Critiqued Support Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18. SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers’ offensive “progress” comes under the microscope as Morgan Thomas questions whether recent efficiency is real growth or mere perception. Despite Cade Klubnick’s improved stats—eight touchdowns and just one interception over four games—skepticism remains due to weaker opposition and persistent issues on third downs and in the red zone. With the Tigers sitting at 4–4, can improved pass blocking and minor tweaks fuel a true turnaround?Spotlight shines on Clemson’s wide receivers and tight ends, earning rare praise for consistency, while a new running back rotation featuring Adam Randall and rising talent Gideon Davidson sparks hope for the future. Morgan Thomas digs into the offensive line woes, puzzling player decisions, and lingering run-game struggles, questioning whether Garrett Riley’s play-calling can unlock the Tigers’ full potential. Is Clemson’s step forward real, or just a byproduct of softer competition?00:00 Clemson's Klubnick Problem Persists04:26 "Struggling Offense, Gimmick Plays"10:10 Clemson's Struggles and Small Wins14:04 "Clemson's Consistency Shines Bright"15:29 Clemson's Wide Receiver Leadership Overview19:17 Passing Game Strengths and Struggles22:56 Clemson's Running Back Rotation Improves25:48 Offensive Line Blocking Struggles29:12 Clemson Wins Despite Florida State MistakesSupport Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18.SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers rediscover their winning edge with a victory over Florida State—but does this signal a true turnaround, or just a win over a struggling rival? Morgan Thomas scrutinizes the Tigers’ 24-10 performance, highlighting Cade Klubnik’s efficient passing, Antonio Williams’ clutch catches, and the special teams’ stabilizing field goals. Key moments include a controversial two-point conversion and a risky flea-flicker touchdown, sparking debate about Clemson’s offensive identity and Garrett Riley’s playcalling. Defensive standouts like Nate Wiggins and Toriano Pride Jr. stepped up, while Tom Allen’s bend-don’t-break scheme kept Florida State’s offense at bay. Can Clemson build on this momentum as they face a short turnaround against Louisville and chase bowl eligibility? Morgan Thomas analyzes lineup changes, persistent red zone frustrations, and the fanbase’s unwavering support. Is this win a sign of real progress, or just a reprieve in a challenging season? 00:00 Clemson Wins, Ends Home Drought05:51 Clemson Fans' Resilience Shines07:18 Offense Lacks Clear Identity13:15 Clemson's Offensive Struggles Persist15:53 Clemson Game Struggles and Reflection17:51 "Special Teams Anchor Clemson Win"22:36 Clemson Defense Shines in Win25:22 Clemson's Struggles and FSU Woes Support Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18. SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers face their last shot at a Power 4 home victory when Florida State rolls into Death Valley. Can a struggling 3-5 defense stop the nation's most explosive offense?Morgan breaks down FSU's dangerous resurgence after hanging 42 points on Wake Forest, analyzing dual-threat quarterback Tommy Castellanos and the Seminoles' arsenal of weapons including tight end Deuce Robinson and explosive playmaker Makai Danzy. The discussion covers FSU's nation-leading 30+ yard plays, hidden players who could flip the game, and serious concerns about Tom Allen's defensive unit against an offense averaging 40 points per game. Key matchups include Antonio Williams versus Edwin Joseph in the slot and whether Cade Klubnick can deliver in crunch time.With bowl eligibility hanging in the balance and Clemson needing three wins from their final four games, this analysis reveals why the Vegas line sits at just two points and whether the Tigers have the talent and confidence to stop FSU's explosive attack. 0:00 Intro2:36 FSU's Dangerous Resurgence After Wake Forest Win5:09 Tommy Castellanos and FSU's Explosive Offense8:46 FSU Leads Nation in Big Plays11:51 Hidden Playmakers That Could Hurt Clemson16:28 Defensive Matchups to Watch This Weekend21:05 Game Prediction and Clemson's Struggles25:09 Can Clemson Win Three Straight Games Support Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18.SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The ACC college football conference standings are wild right now as the Virginia Cavaliers sit atop as the only undefeated team remaining. Who will end up with that automatic bid in the College Football Playoff, and will anyone be able to sneak in as an at-large? College Hoops are underway as well! All that and more on the ACC Squad. Follow & Subscribe on all Podcast platforms…🎧 https://link.chtbl.com/LOACC?sid=YouTube Locked On College Conferences, HBCU, Basketball & More🎧 https://linktr.ee/LockedOnCollege Support Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18. SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)  #ACC #CollegeFootball #CollegeBasketball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dabo Swinney faces mounting pressure after Clemson's 3-5 start, with SEC analyst Paul Feinbaum calling for the head coach to leave. Should the Tigers move on from their two-time national champion, or does Dabo deserve the chance to fix what he built?Morgan Thomas breaks down why Clemson's $60 million buyout makes firing unrealistic, analyzes failed hires like Garrett Riley and Tom Allen, and examines the Tigers' resistance to transfer portal modernization. The discussion covers Dabo's "we like our guys" philosophy that's no longer winning games, Clemson's recruiting staff struggles, and the cultural identity crisis threatening the program's future. Key insights include original transfer portal data analysis revealing Clemson's fatal mistake of taking only 3-5 players annually instead of the optimal 10-15, plus what specific changes Dabo must make at quarterback, offensive line, and in his overall team-building approach.Can Dabo Swinney evolve into the modern NIL and transfer portal era, or will his loyalty-first philosophy doom Clemson to mediocrity? 0:00 Intro2:04 Paul Feinbaum calls for Dabo's exit5:39 Dabo's flashy hires haven't worked out8:17 The buyout problem and financial reality11:21 Clemson losing its identity and culture14:26 Transfer portal data reveals critical gaps17:37 Fan base reaching its boiling point20:17 Should Dabo stay, go, or grow?24:27 Adaptability must become a core value27:29 The 2026 Dabo Swinney question Support Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18.SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dabo Swinney's post-game declaration "I'll be here Monday unless they fire me" marks a stunning shift for Clemson football's legendary coach. Is this 2010 all over again, or something far worse? Morgan Thomas breaks down the root causes behind Clemson's disappointing 2024 season, examining recruiting decline, staff decisions, and player development failures that have the Tigers struggling to reach bowl eligibility. The analysis compares today's struggles to 2010's turnaround season, highlighting crucial differences: Chad Morris's innovative offense, Taj Boyd's emergence, and Sammy Watkins's immediate impact versus today's talent gaps and "batch recruiting" misses. Key discussions include Dabo's "Clemson beat Clemson" excuse after the Duke loss, why the $60 million buyout makes firing impractical, and whether pressure from athletic director Graham Neff could force necessary changes. Morgan balances respect for Dabo's championship legacy with honest criticism about staff hires, transfer portal strategy, and the uncomfortable reality that help isn't on the way. Can Dabo engineer another turnaround, or has Clemson's window closed? 0:00 Intro1:33 Dabo's "Fire Me" Comment Analysis4:06 Can Legendary Coaches Fix Their Own Fall?6:40 Dabo Acknowledges There's a Problem9:12 Joking About Getting Fired Feels Wrong11:14 Does 2010 Feel Like 2025?14:18 Chad Morris Changed Everything in 201117:25 This Team Was Supposed to Be Good20:00 Clemson Beating Clemson: Self-Inflicted Losses24:08 Fans Were Right About the Problems27:19 Recruiting Dominance Has Disappeared29:25 The $60 Million Buyout Reality Support Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18. SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers surrender 46 points to Duke in a defensive collapse that exposes fundamental problems beyond controversial officiating. Is defensive coordinator Tom Allen's 4-2-5 scheme destroying the program's defensive identity?Morgan Thomas delivers a scathing analysis of Clemson's systemic failures, questioning why the Tigers' defense lacks the explosive playmakers, aggression, and toughness that once defined the program. The discussion examines personnel mismatches, recruiting shortfalls at linebacker and safety, and Duke's shocking 5-for-5 fourth-down conversion rate. Thomas challenges head coach Dabo Swinney's resistance to the transfer portal and NIL era, arguing that loyalty to recruited players may prevent necessary roster upgrades. Key topics include Tom Allen's coaching decisions, the patchwork defensive staff featuring Ben Bulware and other unproven coaches, and whether Swinney faces a crossroads moment similar to past staff overhauls after embarrassing losses.Discover why Clemson's defensive crisis demands immediate strategic changes and what Dabo must confront about modern college football. 0:00 Intro2:37 Tom Allen exempt from criticism5:48 Defense no longer Clemson standard9:54 Defensive identity crisis breakdown14:30 Coaching staff and recruiting concerns18:35 All or nothing blitz strategy21:39 Dabo's crossroads and future decisions26:25 Transfer portal reality check28:57 Loyalty vs talent evaluation problem Support Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18.SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order.GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clemson Tigers suffer a devastating 45-46 home loss to Duke, exposing critical flaws on defense and special teams. Can this program recover from its worst season under Dabo Sweeney?Morgan Thomas breaks down the offensive improvements that finally emerged—Braden Jacobs' impact on the offensive line and Gideon Davidson's breakout performance with 12 touches. But defensive coordinator Tom Allen's unit continues to struggle with zero pass rush, allowing quarterbacks endless time to exploit the secondary. The analysis reveals Wade Woodaz's blown coverage on the game-losing two-point conversion, a catastrophic 100-yard kickoff return immediately after Peter Woods' momentum-shifting touchdown, and Cade Klubnik's failure to recognize a free play in crunch time.Thomas holds Dabo Sweeney ultimately accountable for building a roster and staff that has produced Clemson's most disappointing season in over a decade, while explaining why the $60 million buyout makes firing him impractical.Discover the film breakdowns and coaching decisions that cost Clemson this heartbreaker at home. 0:00 Intro4:40 Tom Allen's defense shows no improvement6:42 Gideon Davidson's breakout performance and future role9:49 Why Clemson's pass defense keeps breaking down14:24 Defensive line fails to generate pressure consistently17:27 Critical coverage mistakes from Wade Woodaz21:35 Special teams disasters kill momentum shifts26:46 Cade Klubnik fails in critical moments again29:57 Dabo's responsibility for building this disaster Support Us By Supporting Our Sponsors!DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18.SupplyHouseJoin the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit SupplyHouse.com to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.