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Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.
We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.
Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.
8 Episodes
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Join us as we explore the world of pet influencing and how this space is booming for creators like Lindsay Van Bramer and her dog, Beth, also known as PardonThyFrench.In this episode, we discuss how to make your pet relatable in a way that can be just as powerful as your connection with your audience. Learn how breaking free from management companies to go independent is a game-changer for your personal brand. We also chat about collaborating with bigger brands to expand your reach and embrac...
Dive into the dynamic world of personal and professional growth with our guest, Tiffany Pennywell of Love is Blind! We’ll explore the journey of finding yourself and carving out your niche in the vast world of content creation. During this episode, Tiffany shares tips on building the confidence to post without fear of mistakes and the importance of stepping back to enjoy life beyond the screen. We discuss the nuances of exclusive vs. non-exclusive partnerships and the critical process of...
Join us as we talk to Marcel Cunningham, better known as BasicallyIDoWrk, as he takes us through his exciting journey of turning video game streaming into a full-time career. In this episode, Marcel shares his thoughts on following your passions and how to set boundaries to ensure your hobby remains enjoyable even as it becomes your job. He discusses how he grew his community early on and found a unique niche to set him apart in the crowded world of streaming and content creation. Tune i...
This week, we sit down with Jason Tartick, a Wall Street Journal Best-Selling Author and host of Apple’s top-charting business podcast, "Trading Secrets." Jason’s journey is nothing short of inspiring — after a decade in corporate banking, he ventured into reality TV as a contestant on Season 14 of ABC's "The Bachelorette." Since then, he has successfully transitioned into full-time content creation, entrepreneurship, and talent management.In this episode, Jason shares his insights on buildin...
Meet Dr. Morgan, a seasoned relationship coach, attachment theory expert, and the creator of the E.S.L. Relationship Method. After leaving her clinical practice to share her insights on social media, Dr. Morgan has successfully transformed her passion for helping others into a thriving business — including her podcast with over 5 million downloads. In this episode, Dr. Morgan shares her personal and professional transition from practice to podcasting, detailing how she leveraged her own ...
Chelsea Griffin Appiah is a reality TV personality who gained popularity after appearing on season 4 of Love is Blind, along with her now-husband Kwame Appiah. She transitioned from her career in pediatric speech therapy to a full-time content creator, and part-time working for Kinetic Content Casting, helping to cast future reality TV stars.Kwame and Scott sit down with Chelsea to chat about life after overnight follower growth & success. Learn how Chelsea’s life drastically changed, and...
Welcome to the first episode of Beyond Influence! To kick things off, hosts Kwame Appiah and Scott Sutton chat about all things social and influencer marketing. Kwame tells all about his journey from sales to reality TV to content creator — and now, podcast host! Scott and Kwame discuss how they met and why they’re excited to co-host a podcast together. Plus, get an inside scoop on what’s in store for future episodes!
Launch trailer for Beyond Influence podcast, hosted by Kwame Appiah and Scott Sutton
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