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Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.
We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.
Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.
51 Episodes
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Ohemaa Akosua made the leap from flight attendant to full-time content creator during the early days of COVID, and hasn’t looked back since. In this episode, she shares how she’s landed dream brand deals, built a community that cares, and represented proudly as a Ghanaian creator in the micro-influencer space. We also get into her content workflow, her favorite tools, and why Pinterest deserves a bigger seat at the creator table. Follow Ohemaa on Instagram, TikTok, and Pinterest @aqousuahh.
Andy Dooley’s journey from chaplain to content creator proves that consistency, discipline, and purpose can open unexpected doors. In this episode, he shares how he built a platform rooted in faith, landed a hosting role with the Seattle Seahawks, and secured his dream brand deal with Reebok. We also talk about his pillars—faith, family, fitness, fun, and fandom—and the habits that helped him grow to 1.9M followers on TikTok. Follow Andy on Instagram and TikTok @andyldooley.
Kate O’Brien traded her career in HR for a camera and a ring light, and never looked back. From hitting 200K YouTube subscribers to building long-term brand partnerships, Kate shares how she navigated the leap into full-time content creation. In this episode, we talk about creator rates, syndication strategies, and why her “just one free moisturizer” mindset helped her grow a deeply engaged audience. Follow Kate on Instagram and TikTok @carewithkate, and on YouTube at Care With Kate.
Olga Goffman started her creator journey in Ukraine, but it wasn’t until she immigrated to the U.S. that her content truly took off. Now based in Chicago, Olga shares how she built trust with her audience, and got brands to notice her before she ever pitched herself. We discuss how managing her own deals has helped her stay true to her vision. Follow Olga as she redefines what it means to grow with intention—one stylish post at a time. Follow Olga on Instagram and TikTok @olia_chicago.
At just 22, Carrie Berk has written a book, built a multi-platform audience in the millions, and carved out space online for mental health conversations that matter. In this episode, she shares how her book, “Mindfire,” helps readers better understand how to approach and overcome anxiety. We address what it takes to grow across five social channels, and why the most meaningful influence often starts one-on-one. Follow Carrie on Instagram and TikTok @carrieberkk.
Francesca Murray has carved out a thriving creator career at the intersection of travel, beauty, and culture. With a publicist’s eye for opportunity, she’s landed brand deals and global moments that go beyond follower count. In this episode, Francesca shares why creators should be showing up at Cannes, how to evolve your niche without losing your audience, and the tools she uses (including AI) to stay inspired. Follow Francesca on Instagram @onegirloneworld.
Justin Glaze first rose to fame on season 17 of “The Bachelorette," but reality TV was just the launchpad. Since then, he’s carved out a space as a creator, artist, and now, founder of Love Potion—a canned espresso martini brand born from personal obsession. In this episode, Justin shares how he rebuilt his audience with intention, the value of losing followers to gain real connection, and why betting on yourself (and your tastebuds) is always worth it. Follow Justin on Instagram ...
Coco Mocoe is a content creator, marketing strategist, and podcast host known for her sharp insights into pop culture, digital trends, and the creator economy. Through her TikTok account, she’s built a following of over 1.1 million, delivering viral commentary on marketing, media, and the ever-evolving landscape of influence—making her a trusted voice among creators and brands alike. In this episode, Coco reflects on her early career days at Famous Names and Buzzfeed, how to actually get a br...
Meet Chris Allen, startup founder and cast member of Netflix’s “Million Dollar Secret.” Before stepping into reality TV, Chris co-founded Osena, the world’s first zero-sugar spiked coconut water cocktail. Navigating the ultra-competitive beverage industry gave him a front-row seat to the mental and emotional challenges of chasing success—an experience that prepared him for the world of “Million Dollar Secret.” In this episode, Chris shares what reality TV taught him about quiet confidence, ho...
Meet Daniel and Taylor, the latest success story from Netflix’s “Love Is Blind.” Taylor, a GI nurse, and Daniel, a sales account executive, bonded over shared values, a love of Christmas, and a leap of faith—becoming the only couple to marry from their season. Now living in Minneapolis, they’re navigating newlywed life, sudden fame, and the balance between careers and social media influence. In this episode, Daniel and Taylor open up about life after reality TV, and how both of their mothers’...
Meet Bobby and Jasmine Johnson, whose fairy-tale romance blossomed on Love is Blind UK into a powerful partnership in life and business. Their journey from reality TV contestants to successful entrepreneurs showcases how authentic connections can transform into meaningful impact. In this episode, we explore their journey from reality TV to purposeful influence, as they share insights on building their wellness empire, 'The Undiet Method'. The couple opens up about maintaining relationship str...
Join us this week as we sit down with Sara Pollack, VP and Global Head of Consumer Marketing at Pinterest. With impressive career-spanning roles at Google, YouTube, and Pinterest, Sara has been at the forefront of social media’s evolution and its impact on society. In this episode, we dive into Sara’s journey from creative film executive to marketing leader at some of the world’s most influential companies. We dig into the story behind Pinterest Predicts, the platform’s data-driven trends rep...
Meet Gabby Beckford, a dynamic content creator who transformed her background in data quality engineering into a thriving social media career. With over 500k followers across her platforms and features in publications like the New York Times and National Geographic, Gabby is redefining what it means to be a modern creator. In this episode, we explore Gabby's remarkable journey from writing $10 blog posts to becoming the 2024 ADColor Creator of the Year. She shares insights on overcoming trave...
Meet Nick Dorka, a former All-American kicker turned real estate agent and influencer. Nick rose to prominence as a fan favorite on “Love is Blind” season 7, where his youthful personality shone despite the challenges he faced on the show. In this episode, Nick shares his journey from reality TV to navigating his newfound stardom, doubling down on his real estate career, and building an online community. We dive into the realities of being on “Love is Blind”, tips for leveraging a new platfor...
This week, we sit down with Ryan Alford, a serial entrepreneur and the host of the popular marketing podcast “Right About Now.” Ryan’s journey is a testament to resilience—from humble beginnings to building an industry-leading brand, he’s achieved success by earning and leveraging influence. As a former junior account executive turned powerhouse marketer, Ryan has honed his expertise in marketing, social culture, and entertainment, creating one of the top 10 marketing podcasts in the process....
Meet Louis Levanti, the internet's brutally honest best friend, a lover of dogs, a huge foodie, and if he had to define his niche, he would say "I am my niche." Louis started his content career as a digital producer for Paramount and has worked with brands like MTV, Comedy Central, and Nickelodeon. He has now garnered an audience of 4M+ followers across TikTok, YouTube, Instagram, and Snapchat. His videos span from celebrity and pop culture news to LGBTQ relationship content, food and d...
Join us this week as we chat with Dani Stacy, a singer-songwriter who made her national debut this year on “The Voice.” Her memorable cover of “I Will Survive” turned all four coaches’ chairs and was a key turning point in her music career. Dani has blended her musical aspirations and social media growth, mixing current trends with promoting her music. Tune in as we discuss Dani’s experience on “The Voice”, where her love for music started, and how she overcame shyness to become the powerhous...
Meet Evan Wray, CEO and co-founder of Mavely, and a driving force in the world of social commerce. In this episode, we chat with Evan about how Mavely was founded (and how entrepreneurial stay-at-home moms were behind much of Mavely’s success in the early days). Evan has revolutionized brand-audience engagement through Everyday Influencers®, or content creators who authentically engage with audiences. By harnessing the power of affiliate marketing, Evan created a game-changing cha...
Meet Rome Johnson, a Seattle-based creator who focuses on fatherhood and the millennial parenting journey with authenticity. Rome’s content focuses on being a present father to his two beautiful children, one of whom has a disability. Rome and his wife Falesha use their platforms to highlight life as they navigate the complexities of the U.S. healthcare system — all while raising the next generation and offering advice and inspiration. In this episode, we discuss heartfelt parenti...
Ring ring, it’s Sara from Pareto calling! Tune in this week as we chat with Sara Uy, sales director and internet personality known for sharing her live cold calls online. In this episode, we discuss what inspired Sara to post her cold calls, the importance of buying into what you do, and starting her own business after five years at Pareto. With the success and marketability she’s gained from her social media presence, Sara’s excited to see what new opportunities her platform ca...
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