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Islamic Marketing: Diversity & Inclusion in Marketing
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© Ziyaad Mukaddam
Description
In the podcast "Diversity and Inclusion in Marketing: Islamic Marketing," hosted by Mohammed Anas, guest Ziyaad Mukaddam shares insights from his marketing career, emphasizing the integration of Islamic principles. He explains how these values ensure ethical marketing strategies that deeply resonate with Muslim consumers. Ziyaad discusses examples from major brands like Apple and Adidas, illustrating their successful incorporation of diversity and inclusion, which has led to enhanced brand reputation and community trust. His insights are informed by Islamic teachings, particularly the emphasis
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