Claim OwnershipPaul Green's 5 min Monday Motivation
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Make listening to this part of your weekly routine. Five minutes filled with news and growth tips for members of Paul Green's MSP Marketing Edge.
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There comes a point in every MSP owner's career when you realise that the business will never grow past a certain size if you remain as the senior tech person. You have MUCH more value to offer as the leader of the business than you do being a tech. But I do know that this is potentially a very difficult decision for you to make. Let's explore why letting go of the tech is a watershed moment for every MSP.Paul's 5 min Monday Motivation for 9th February 2026
LinkedIn's quietly rolled out a major change called 360Brew. And while most people are ignoring it, it’s a signal of where LinkedIn is heading next. It’s a shift in how LinkedIn connects posts, profiles, comments, expertise, and engagement into one big picture of who you are and what you’re known for. I believe this is important for MSPs because it affects who sees your content, how you’re understood, and whether or not LinkedIn treats you like a trusted voice. In today's Monday Motivation, we'll dive into the major changes and how they affect what you're doing.Paul's 5 min Monday Motivation for 2nd February 2026
Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation.
Paul's 5 min Monday Motivation for 26th January 2026.
One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area. All the details are in today's Monday Motivation.Paul's 5 min Monday Motivation for 19th January 2026
Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE to find them, and HOW to make your marketing relevant to them. Having a vertical accelerates your marketing. And did you know you can easily use the MSP Marketing Edge content to do this? Let's explore how to do that in today's Monday Motivation.Paul's 5 min Monday Motivation for 12th January 2026
Okay, so I'm a little late to the party, but happy New Year! What are your big plans this year? What do you most want to achieve? What do you want to do with your business to make sure that you can live the lifestyle that you most want to live? I reckon this could be a fantastic year for you. And I'm honoured to be a part of your journey. Let's talk today about the areas that I believe you need to focus on with your marketing this year.Paul's 5 min Monday Motivation for 5th January 2026
Happy inbetween week. I'm hoping to get an important message to you today about what I believe is the most dangerous form of procrastination for MSPs. I see it all the time where the MSPs I work with are busy, but they're busy doing the wrong things. What are the wrong things? And what should you be doing instead? Let's explore this in the next five minutes.Paul's 5 min Monday Motivation for 29th December 2025
All being well this should be one of your last working days for a couple of weeks. You are getting a break, a vacation, a holiday over Christmas aren't you? It's a great time to do it because everyone takes a break at this time of year, right? And the thing is when you personally take some time off and rest your body and mind... you benefit, your family benefits, your clients benefit, your staff benefit. Literally everyone benefits when you take a break. Let's explore that.
Paul's 5 min Monday Motivation for 22nd December 2025
A couple of weeks ago we put something in the post to you. It's a free wall planner with an MSP marketing map for you to follow throughout 2026. Have you received yours yet? If not I'll tell you in today's Monday Motivation how to get a replacement sent out to you.
Paul's 5 min Monday Motivation for 15th December 2025
For some reason one of the most controversial things in the channel is giving prices to prospects before you've spoken to them. Many MSPs say they can't do this before they've spoken to a prospect and yet prospects hate having to get in touch just to get a price. So they won't. For a long time best-selling author and marketing expert Marcus Sheridan (who wrote "Endless Customers") has recommended you put a price estimator into your website. I've now partnered with him on a new tool called MSP Price Guide. Here's why I believe you must put one of these on your website. And yes, there's a special deal on this for MSP Marketing Edge members.
Paul's 5 min Monday Motivation for 8th December 2025
One of the things about marketing that makes it overwhelming for many MSPs is the fact that there's a thousand things that you could do. There's always a new marketing strategy or idea. As someone who collects great ideas on your behalf, believe me, I know how non-stop and overwhelming it can be! But sometimes, achieving results with marketing is about clearing the clutter and focusing in on a very small group of activities that most move the needle. Let's explore what those are and how to do this.
Paul's 5 min Monday Motivation for 1st December 2025
One of the phenomenons I see within marketing is that when something's been there for a number of years, people just get bored with it and look for something new. And especially so with LinkedIn. Which has been a consistently great marketing channel for MSPs for years and years now. As I talk to members, I see people looking for the next new thing, when actually the old thing... LinkedIn... is still very valid! That's why today I'm challenging you to triple down on LinkedIn in 2026. And I'm going to tell you specifically how. Let's go!
Paul's 5 min Monday Motivation for 24th November 2025
There's a new book that's come out in the last couple of months which you really must read. It's by Alex Hormozi who you must have seen around the internet by now. And it's called "$100m Money Models." Sounds like an internet marketing kind of book but I promise you there is gold dust inside. It will give you ideas of how you can sell more to your existing clients in a way that delights them and never makes them feel like they've been sold to.
Paul's 5 min Monday Motivation for 10th November 2025
We've released a whole ton of new materials in the last couple of weeks, and that's what today's Monday Motivation is about. There's a refreshed IT Services Buyers Guide for 2026, also some new designs for the book Email Hijack, and an updated Section 179 campaign for our US members.Here are all the details.
Paul's 5 min Monday Motivation for 3rd November 2025
Today's Motivation is aimed at you if you're struggling to get your marketing implemented. It's one of the biggest problems that MSPs face, especially in the early days, when you're trying to ramp up your marketing. The good news is, you're not alone. My team can help you with this and implement your marketing for you. Here are the details.
Paul's 5 min Monday Motivation for 27th October 2025
We don't talk a lot about branding within the MSP Marketing Edge. Normally when you talk about branding, people think of your logo and your website design and stuff like that.Today I want to talk about a more important form of branding: your own personal branding. That's about influencing how people think about you based on what you put on LinkedIn, on your website, and what you talk about in real life. Your goal is to build a brand as THE local tech authority. Let's explore how to do that.
Paul's 5 min Monday Motivation for 20th October 2025
I was at ScaleCon in New Orleans a couple of weeks ago, and my friend Brian Gillette handed me a copy of his new book. It's a subject you're going to love because it's about selling more managed services.I'll be honest, I haven't had a chance to read the book in full yet. But I've flicked through it. And I've got some highlights for you in today's Monday Motivation.
Paul's 5 min Monday Motivation for 13th October 2025
A reality of our day-to-day existence is that we are utterly and completely inundated with digital marketing, yet in a B2B sense, there's little being targeted at us in real life.And that creates a massive opportunity for you. What if somehow you were to send handwritten letters to your clients, your prospects, or your leads? Let me tell you exactly why, plus how to do it and a very smart idea for you to get other people to do it for you.
Paul's 5 min Monday Motivation for 6th October 2025
That's a curious question to ask. What's your why? What exactly do I mean by that? I want to know why you're working so hard in your business. What's driving you day-to-day?It's probably not to own a yacht or a private jet. I meet very few MSPs like that. But maybe your why is about providing for your family or giving your kids a better start in life than they would have otherwise. It's really important to know what your why is and to make sure that everything you do in your business feeds your why; your purpose. Let's explore that today.
Paul's 5 min Monday Motivation for 29th September 2025
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