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"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.
102 Episodes
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Send us a message! In this episode of TMSA’s On the Move, Jennifer Karpus-Romain welcomes Holly LaBoda, Founder and Chief Growth Officer of Formula L, back to the show for her third appearance. Holly shares what she’s seeing inside sales organizations today, why deals lose momentum, and how salespeople can re-engage buyers without defaulting to more follow-ups, discounts, or pressure. The conversation also explores the role sales leaders play in creating, or unintentionally slowing, momentum,...
Send us a message! Having access to more data doesn’t automatically lead to better sales. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Matt Nash of SalesIntel about how transportation sales and marketing teams can actually put their data to work. They dig into the hits and misses Matt sees in how companies use database and prospecting tools, why understanding your ideal customer profile still matters, and how teams can turn buyer intent and other signals into meani...
Send us a message! In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Steve Vest, Founder, Owner & President of Nationwide Equipment Transportation, about more than 20 years of building a business and selling freight. Steve shares how his approach to sales has evolved throughout his career, what separates successful salespeople from those who burn out, and why relationships continue to matter in an increasingly digital industry. The conversation also explores Steve’s...
Send us a message! In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Robin Huling about what it really means to take a people-first approach to AI. Ahead of Robin’s session at TMSA’s Marketing Virtual Accelerator, they explore how marketing teams can use AI to create smarter systems, gain bandwidth, and demonstrate greater impact, without losing the creativity, relationships, and human perspective that make great marketing work. Robin also shares her perspective on lead...
Send us a message! In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Bob Book, Vice President of Marketing for Road Dog Care Company and Revolution Trucking, about building brands that understand and serve the people behind the wheel. Bob shares what brought him into transportation, how listening to drivers helped shape Road Dog Care, and why meaningful driver appreciation must extend beyond a single week or annual event. The conversation also highlights TMSA and Road ...
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