Claim OwnershipProduct Marketing Maestros: Tales from the Front Lines
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Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
40 Episodes
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In this episode, global sales and marketing executive Jared Lees shares how he helped a go-to-market team break through bandwidth constraints by rethinking how work gets done. He noticed the team was spending far too much time on non-core tasks—especially writing—and saw an opportunity to use AI to lighten the load. Starting with a budget originally earmarked for a contract copywriter, Jared partnered with IT, finance, and other stakeholders to roll out AI tools like GPT. The results were immediate and scalable, saving each user an average of 3–6 hours per week as adoption grew from 4 to 30 users. Jared also dives into the bigger lessons learned: focusing on clear outcomes, giving teams strong starting points, and building a culture of continuous learning and growth.
Bhavik Patel, Head of Competitive Intelligence at SSNC Blue Prism, discusses his experience in transforming competitive intelligence (CI) from a siloed, feature-comparison-focused approach to a practical, actionable tool for sales, marketing, and product teams. He introduced monthly CI office hours, battle cards with competitive plays, and internal forums to integrate CI into daily decisions. The results were significant: a 40% year-over-year growth in CI-influenced deals, a 10% increase in marketing engagement, and a shift in product strategy based on real market insights. Bhavik emphasizes the importance of CI in driving actionable intelligence and fostering a feedback loop.
In this episode, Hande Kahraman, Global Product Marketing Leader at DataSnipper, breaks down the real challenges of monetizing a fast-growing Gen AI product. While customers loved the innovation, rising AI costs and sky-high expectations made it difficult to price sustainably. Hande shares how she worked closely with finance and sales teams to map value against cost, run willingness-to-pay interviews, and introduce fair usage limits that customers could understand and trust.
David Appel breaks down his ABC framework for vertical AI product marketing, covering everything from understanding customer nuances and leveraging unique data sets to mastering outcome-based pricing models. He emphasizes that traditional product marketing skills still matter, but only if you evolve them for the AI era through world-class customer engagement, tactical use cases, and hyper-personalized content. David's message is clear: adapt or get left behind.
In this episode, host Nitin Kartik sits down with Maria Bersteneva, Senior Director of Product Marketing at Brandwatch, to unpack a real-world product marketing case study that every B2B marketer can learn from.Maria shares how her team transformed an AI product launch that initially failed to convert data scientists into buyers, and how a strategic pivot in positioning and audience targeting turned the story around. Through her signature three-step research process, Maria walks us through how shifting focus from data scientists to loyalty marketers completely redefined success for her company.
When client activations flatlined at 23 – far short of the 75-goal – Sedall Asante, Product Marketing Lead at Aptos Labs and former Coinbase PMM, took a strategic deep dive. Through client interviews, feature prioritization, and powerful storytelling, he helped drive activation up to 115 clients in just two quarters. Host Nitin Kartik unpacks Sedall’s approach, revealing how data, empathy, and collaboration can transform a struggling product into a growth engine.
In this episode, Tasneem Taherali takes us inside her journey from the mature tech markets of North America to the quickly growing landscape of the UAE. She unpacks the common misconception that product marketing is simply demand generation and explains why it’s so much more.
From running cross-functional workshops to aligning messaging across teams, Tasneem shares practical strategies for repositioning product marketing as a strategic growth driver in the region.
She also reflects on the success of the first-ever Product Marketing Summit in Dubai, and her vision for building stronger product marketing practices within the UAE’s thriving startup ecosystem.
In this episode, Nitin speaks with Langley Barth, Staff Product Marketer at Intuit, with a background in the U.S. Navy. Langley emphasizes the importance of understanding customer insights and building trust through authentic interactions. Plus, he highlights the need to bridge the "say-do gap" and work closely with cross-functional teams to drive impact. Langley also mentions his commitment to mentoring veterans transitioning to civilian careers.
Ariana Faustini reveals how to transform from AI-reactive to AI-first. Learn practical strategies for streamlining processes, building AI-fluent teams, and achieving breakthrough results, like compressing campaign timelines from weeks to hours. Packed with actionable insights for marketers at any stage of their AI journey.
In this episode, host Nitin Kartik sits down with developer marketing and product leader Katie Miller (ex-Google, Slack, Asana) to unpack a deceptively tricky challenge – a company-wide product color change.Katie shares how a seemingly simple brand update turned into a high-stakes case study in change management, accessibility, and cross-functional alignment.
Join host Nitin Kartik and product strategist Karim Wagdy as they break down how to build a high-impact competitive intelligence (CI) program in just 90 days. Learn how to align sales, product, and marketing using real insights, not guesswork. From battle cards to win-loss analysis, Karim shares actionable tactics and looks ahead to the future of AI in product marketing.
In this episode of Product Marketing Maestros, host Nitin Karthik sits down with Arnav Singh, a battle-tested competitive intelligence leader, to break down how he launched a win-loss program that went from ignored to indispensable.
In this episode of Product Marketing Maestros, Nitin Kartik chats with Beth Winters, Principal PMM at Dynatrace, about how she built a competitive intelligence program from the ground up.Beth shares how she tackled a lack of visibility into the competitive landscape, created scalable battle cards, launched a win/loss program, and delivered high-impact insights across sales, product, and exec teams.
Nitin Kartik talks with Carolyn Klinger, Senior Director of Market Intelligence at Affinity. Carolyn shares how her team launched a targeted competitive intelligence campaign that:- Boosted win rates from 16% to 45%- Increased ARR win rate from 22% to 80%- Drove $1.2M in revenue in just 90 daysLearn how battle cards, internal alignment, and customer insights helped Affinity beat a rising competitor.
Laura Kaminski from iTradeNetwork shares why rushing AI products to market is a mistake and how focusing on value differentiation leads to better outcomes.Discover the workshop methodology her team used to cut through AI hype and identify real customer problems worth solving. Learn how this approach led to a breakthrough use case for tracing perishable items in the food supply chain.
In this episode, host Nitin Kartik sits down with Olga Skrebneva, Director of Product Marketing at Sumsub, to explore how bold innovation meets market resistance – and how education, not just promotion, can turn the tide.Olga shares an eye-opening case study on launching a non-document identity verification solution that challenged conventional compliance expectations.
Simon Gergaud, Product Marketing Manager at HelloAsso and ambassador for Product Marketing Alliance, unpacks a compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact.From reshaping value propositions through Amazon-style mock press releases to cross-functional alignment with product, sales, and support, this episode is packed with actionable insights for PMMs everywhere.
Nitin Kartik sits down with Michelle Zak, Senior Director of Marketing at InCommon and a seasoned product marketer specializing in early-stage startups. Michelle shares her journey navigating the high-stakes world of startup growth, focusing on how she defined and validated an ideal customer profile (ICP) without a large audience or budget.From running discovery interviews to executing targeted cold email campaigns, Michelle breaks down her scrappy, effective approach to shaping go-to-market strategy. She explains how early product marketers can balance research and execution, build momentum, and lay the groundwork for scalable demand generation – even with limited resources.
Shreyans Jain (Founding Product Marketer at Founda Health) reveals how he uses AI as a force multiplier in his solo PMM role. From speeding up content creation to sharpening strategic thinking, learn how LLMs became his secret weapon for working smarter – not just faster. Perfect for PMMs juggling priorities without a big team, plus: hear why AI won’t replace your brain, but it will supercharge it.
In this episode of Product Marketing Maestros: Tales from the Front Lines, host Nitin Karthik interviews Cris Thome, Global Head of Product Marketing at Uberall, about a major pricing and packaging transformation.
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