Claim OwnershipProduct Marketing Maestros: Tales from the Front Lines
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Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
11 Episodes
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In this episode of Product Marketing Maestros, host Nitin Kartik interviews Reggie Waterman, a Product Marketing Alliance Ambassador and founder of Easy Apply. Reggie shares his experience tackling the challenge of staying competitive in a hyperactive marketplace.
In this episode of Product Marketing Maestros, host Nitin Kartik dives into the intricate world of competitive intelligence with Bryan Elanko, Senior Product Marketing Manager at CloudBees. Bryan shares his strategic journey of establishing a robust competitive intelligence practice from the ground up.
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik interviews guest Talya Heller, a Fractional Product Marketer. Talya shares insights from her experience with a client's competitive research project, highlighting the importance of understanding competitors and refining competitive positioning.
In this episode of Product Marketing Maestros, guest Iryna Wager, Product Marketing Manager at WhatsApp discusses her strategy for transitioning from a traditional industry to big tech - in her case, WhatsApp. She emphasizes the importance of demonstrating a fit between the individual and the company, understanding industry-specific frameworks, being humble, and showcasing transferable experiences.
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