Profit by Design

When you go into business, you work really hard to get things going, but as you achieve success, the business takes over your life, right? You want to keep growing your business, but you can’t work more. You’re already exhausted and stretched too thin. If you’re tired of being the fixer, the one with the fallback plan, and the one who holds it all together, you are not alone! If you’re like most business owners we work with, you have revenue coming in, but you are still not profitable. You struggle to make payroll and attract profitable clients that you enjoy working with. This is why we created the Tap the Potential solution: a step-by-step, simple framework to increase your profitability while working fewer hours so that you can take your life back from your business. On average, our clients experience a 716% increase in time off, a 215% increase in profit, and a 55% increase in owners’ pay—all within 12 months. In this episode, Melissa Kay and Dr. Sabrina Starling reveal why most small businesses hit a growth plateau, the hidden reason revenue increases don’t lead to profit, why entrepreneurs stay stuck in survival mode, how working less can actually increase profitability, and the simple framework successful business owners use to reclaim their time. If you’re ready to take your life back from your business, this episode will show you the path forward.Profit by Design is a Tap the Potential production. Show Highlights:Reasons for a growth plateau in small businesses: trying to do it alone, hiring the wrong people, and mishandling the revenue needed to growUnderstanding the hidden costs in payroll for the wrong peopleDesign your business to be sustainably profitable.The business owner’s blind spots contribute to growth plateaus.Revenue doesn’t equal profitability. Apply the 80/20 rule.Identify your PITA (“Pain in the assets”) clients.Our Better Business Better Life Jumpstart reveals the best profitability secrets!We are not like typical business coaches! The Tap the Potential solution teaches you how to work fewer hours with a focused intention that frees up your time.From Dr. Sabrina, the one action business owners can take today: “Do less. Ask, what’s the one thing I can do today that will have the greatest impact to make other things easier or unnecessary while driving the profitability of my business?”Sign up for the Better Business Better Life Jumpstart today!Resources:Join our Jumpstart beginning April 7th! Learn how to:Free up 10 hours per week.Pay yourself an additional $50K this year.Take an extra week of vacation.Enroll now for Leadership Bootcamp! The next session begins in April.Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Do you ever feel like anxiety is running your life and business? From the outside, your business may look successful, yet internally, you feel exhausted, stretched thin, and disconnected from yourself. Entrepreneurship doesn’t just demand strategy; it demands your energy, heart, capacity, and sometimes, your identity. In this deeply personal episode, Melissa Kay shares what the past year has taught her about recovering from emotional burnout and why self-care for entrepreneurs isn’t selfish, it’s strategic. Melissa is joined by her personal life coach, Robin Berning, who has helped her set boundaries with clarity and peace while staying aligned as a leader. You’ll learn the hidden cost of emotional burnout in entrepreneurship; how anxiety impacts leadership, decision-making, and profitability; why boundaries are a leadership skill, not a weakness; and how emotional health strengthens business growth and sustainability. If you’ve ever over-given to your team or clients, said yes when you meant no, carried everyone else’s emotional weight, or kept pushing when you felt exhausted, this conversation is for you!Robin Berning has over 30 years of experience in the wellness industry, serving as a life coach, speaker, and spiritual mentor recognized for creating spaces of deep clarity and safety. People always feel calm, heard, and understood in her presence. From her lived experience, passion, and grounded spiritual wisdom, she helps audiences reconnect to their authenticity, sovereignty, and inner power.Profit by Design is a Tap the Potential production.Show Highlights:Melissa’s experience of facing emotional burnout and beginning her journey with Robin Berning about one year agoTransformation is real and possible when you stop carrying others' emotional weight.Living in authenticity vs. living in learned behaviors (survival skills)Melissa’s perspective on experiencing peace and calm in every area of lifeMost entrepreneurs today are living in a perpetual state of emotional burnout.Delegation mode vs. codependency; empowering vs. enablingOvercoming overthinking (Don’t live in “the tornado”!)Tips to implement today:Reframe self-care with intention.Learn to “habit-stack.” (From Atomic Habits by James Clear)Use boundaries to create more time, space, and reconnection with yourself.Be fully present with yourself.Need help in assessing your level of emotional burnout? Take the Tap the Potential Assessment today!Resources:Connect with Robin Berning: Website for events, workshops, and coaching; Website for speaking engagements; and Email.Enroll now for Leadership Bootcamp! The next session begins in April.Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Does your business slow down the moment you step away? If every decision, approval, or problem still funnels through you, you’re not alone, but YOU are the bottleneck. In this episode, Melissa Kay and Dr. Sabrina Starling break down how you can stop being the bottleneck and start building a self-managing business model that doesn’t depend on you for every decision. You’ll learn why capable teams still wait for the owner’s approval, the hidden ways business owners unintentionally create bottlenecks, what a self-managing business actually looks like, and practical leadership shifts that empower your team to take ownership. If you’re tired of being the single point of failure in your business and want growth without burnout, this episode will show you where to start. Profit by Design is a Tap the Potential production. Show Highlights:Relief, flexibility, and freedom: Don’t you want more of these?A-players want autonomy to take initiative; we need to empower them to do so.The shift in asking your team, “What ideas do YOU have about this?”Be careful not to shut out your A-players’ ideas; encourage them to bring those forward.Melissa’s tips to empower your team: share your vision, give clear parameters for decision-making, look for measurable results (KPIs), and provide opportunities for autonomyTracking clear results through KPIs gives pride and ownership to A-players. (This is THE biggest A-player perk we can build into our businesses!)Highlights of our clients’ recent winsRelationships and work connections will help skyrocket A-player retention on your team.Do you need to stop being the bottleneck in your business? Join the Better Business Better Life program by booking a call with us today. Spaces are now available! (Melissa offers to write a custom-crafted vision statement and your immutable laws, a $7500 value!)Resources:Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Do you ever feel like your mind is running faster than your business can keep up? When everything feels urgent, noisy, and heavy, staying grounded can feel impossible. In this episode, Dr. Sabrina Starling and Melissa Kay share their #1 grounding ritual: the simple, repeatable practice they return to–no matter what’s going on in business or life. This kind of grounding is all about creating a moment of steadiness that helps you lead with clarity rather than reacting from stress. You’ll learn why grounded leaders make better decisions under pressure, how one small daily ritual can calm your nervous system and sharpen your focus, how to stay centered when your business feels chaotic, and why consistency matters more than complexity when it comes to mindset. If you’re tired of being pulled in a hundred directions and want a leadership rhythm that actually supports you, this episode is for you!Profit by Design is a Tap the Potential production. Show Highlights:Unique challenges for business owners that bring pressureThe #1 muscle entrepreneurs need to build is the ability to ground ourselves.Melissa’s #1 tip for time management: Create a time block every day in your schedule to connect with yourself.We aren’t good at slowing down and allowing space for nothing-ness.The benefits of journaling to make time for yourselfBreathwork is valuable in grounding and calming yourself. (Use cues and smells to train your body to do deep breathing and slow down.)Self-talk is critical! We need to celebrate our wins!Ground yourself with essential oils, powerful affirmations, artwork, plants, low light in the evening, intentionally planned healthy dinners, and focused efforts to promote good sleep.Give yourself permission to put your phone down. A good night’s sleep is the doorway to much calmer, grounded, fully present mornings. Taking care of yourself models to your team members that it’s okay for them to take care of themselves.Your clear, compelling vision for your business should help keep you grounded as you make all the decisions that follow. (“Does this decision take me toward or away from my vision?”)Take ONE of our tips and implement it today to better ground yourself and experience more calm.Resources:Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business so that it supports your life. Click here!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Do you ever say yes in your business when every part of you wants to say no? Boundaries are easy to discuss, but incredibly difficult to live out, especially when payroll, clients, and team expectations are on the line. In this episode, we get real about the hardest boundaries we’ve ever set in our businesses and why setting them changed everything. Dr. Sabrina Starling and Melissa Kay share personal stories of boundaries they resisted, feared, and finally enforced, ranging from client expectations to time, availability, and scope of work. You’ll learn why business owners struggle so much with boundaries; the hidden cost of not setting them; the ripple effect boundaries create for your team, clients, and leadership; and the surprising benefits that come after you hold the line. If you’re feeling stretched thin, resentful, or as if your business is running your life, this episode will give you permission and practical insights to reclaim your time and energy.Profit by Design is a Tap the Potential production. Show Highlights:The hardest thing about setting boundariesHighlights of Dr. Sabrina’s most effective boundaries over the yearsMelissa’s perspective on setting boundariesBoundaries increase clarity, focus, and production for you AND your team.The difficulties that come with setting boundaries at home and with family membersThe challenges with setting hard boundaries with clients around payment plans Understanding the far-reaching ramifications of today’s decisionsSetting boundaries (and giving grace) around accomplishing your lofty goalsImmutable laws are key in establishing boundaries in your business.Need help establishing your immutable laws? We can help! Take the Better Business Better Life Assessment today! (It only takes a few minutes.)Resources:Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Loneliness isn’t just a personal issue—it’s a leadership and culture issue. In this episode, Dr. Sabrina Starling sits down with repeat guest and leadership expert Dov Baron to explore the growing epidemic of loneliness within organizations, and why it’s quietly eroding trust, engagement, and A-player retention. You’ll learn why high performers often feel the most disconnected, how loneliness shows up at work, leadership behaviors that create real belonging, and what business owners must do now to protect culture and retain their best people. If you’re leading a team and wondering why motivation, loyalty, or connection feels harder than it should, this conversation is a must-listen for you!Dov Baron has been twice named as one of the world’s Top 30 Global Leadership Gurus in Inc. Magazine’s Top 100 Leadership Speakers. He has presented to companies and organizations worldwide, including the United Nations, the Department of State, the World Management Forum in Iran, the US Air Force, and the Famed Servant Leadership Institute. His focus on human behavior and neuroscience has made him the world’s leading authority on Emotional Source Code and the Anatomy of Meaning. Dov is the bestselling author of One Red Thread: How to Find the Purpose Already Woven Into Your Life and Fiercely Loyal: How High-Performing Companies Develop and Retain Top Talent. He is the creator and host of The Dov Baron Show Podcast, previously known as Leadership and Loyalty. It was named the #1 podcast for Fortune 500 executives by Apple Podcasts. The Dov Baron Show has featured hundreds of hours of interviews with top leaders, scientists, theologians, military intelligence officers, and artists. Profit by Design is a Tap the Potential production. Show Highlights:The loneliness epidemic, “The Great Pause” of 2020, our unhealthy “normal,” and the $7 trillion impact on the global GDPBeing isolated vs. being lonelyThe hidden costs of the loneliness epidemic to businesses and organizations in innovation, creativity, and communityIn 2015, Dov said, “Starting a business requires building a community.” Now, he says, “Start by building a community, and then put a business in it.”A culture of belonging is different from feeling like you “fit in.”Protecting your business from an AI takeover happens with relationships and emotional connections.Your humanity is your best tool.Understanding the Emotional Source Code (what drives an individual or organization) and how it relates to immutable laws, core values, behaviors, and identityUnderstanding the Anatomy of Meaning (“We tell ourselves ‘rational lies’ about our emotional responses.”)Dov’s free gift for listeners: The Loneliness Tax Report (Click here.)Resources:Connect with Dov BaronWebsite, The Loneliness Tax Report, LinkedIn, X, Instagram, The Dov Baron Show Podcast, One Red Thread, and Fiercely Loyal: How High-Performing Companies Develop and Retain Top TalentReady to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Do you know the real reason most business owners don’t have a life outside work? It’s because of the survival trap. This is what happens when you take on clients, projects, or work outside your sweet spot, just to cover payroll, patch cash flow gaps, or respond to immediate crises. There is a better way! In this episode, you’ll discover how the survival trap subtly steals your time, energy, and freedom; why working in your sweet spot is the only way to grow and enjoy your business truly; and practical steps to move from survival mode to strategic, high-value leadership. If you’re a business owner ready to reclaim your time, refocus on what should be on your plate, and finally build a business that supports your life (instead of owning it), this episode is for you. Join Melissa Kay and Dr. Sabrina Starling now!Profit by Design is a Tap the Potential production. Show Highlights:The ONE essential piece of strategy that is missing if you don’t have a life outside your work: a visionIf you, the business owner, don’t know where you’re going, your team members have no idea where they are going.Melissa’s perspective on a business owner’s vision being the guiding light for every team memberMake your team members the hero of your story; this creates maximum engagement.Melissa’s fulfilling work with clients in helping them create their visionsUsing your clear vision to help drive decisions in your business (instead of “survival trap” thinking)Working from your vision offers sustainable solutions to current challenges AND the future.Focus on the wins. (What we focus on, grows!)Your vision gets you out of reactive mode.Need Melissa’s help in creating your vision? We can help with a Vision Creation Session! Book a call with us today! Or email Melissa: melissa@tapthepotential.com.Resources:Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

If you’re worried about giving employee raises when revenue is tight, you’re not alone. In this episode, we explore ways to reward your team without putting your business at risk. You’ll discover smart ways to structure raises when cash flow is limited, how to communicate compensation changes without hurting morale, and strategies to retain top talent even when money is tight. If you’re a business owner trying to balance people and profits, this episode will give you practical steps you can implement now. Join Melissa Kay and Dr. Sabrina Starling to learn smart, sustainable strategies for handling raises without jeopardizing your business. Profit by Design is a Tap the Potential production. Show Highlights:Balancing an uncertain economy with the need to take care of your A-playersThe problem when a business owner isn’t cashing their paychecks in order to give employee raisesTake an honest look at your team, identify your A-players, and give raises accordingly. (Underperforming “warm bodies” do not deserve a raise.)Strategies for protecting you, the business owner. These are a priority for a sustainable business.Maintaining profitability is the #1 priority; all other decisions flow from that foundation.More money is NOT the goal for many A-players; time flexibility and freedom often matter more.Learn to structure an A-player’s work schedule around the delivery of their key result.A team member’s perspective from Melissa: time flexibility and freedom matter most!Considerations for a growing business (Don’t grow your payroll across the board!)Have conversations with your A-players to find out what matters most to each of them. An action step to take today: prioritize systemization for each A-player’s role (Guard against being hostage to any A-player.)Need more support to confidently grow your business? We can help! Book a call with us today! Resources:Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Most business owners wait way too long to get financial support, not because they don’t need it, but because they think their books are too messy, too far behind, or too embarrassing to hand over to a professional. In this episode, Tap the Potential’s Lead Strategist, Melissa Kay, talks with Tammy Little about precisely what you should look for in an accounting firm, and why you’re more ready for help than you think! We cover the difference between a bookkeeper, accountant, controller, and CFO (and who you actually need; the essential systems and processes to make your finances easier, more efficient, and more organized; why waiting until the end of the year to prepare for taxes is the fastest way to lose money and add stress; and how the proper accounting support creates clarity, confidence, and real profit. If you want to stop feeling behind, stop guessing, and finally get your financial house in order, this episode is your roadmap to a better future. Join us!Tammy Little is the owner of FTC Group and Summit Accounting Partners, a full-service accounting firm for small, medium, and large businesses. All of their services are virtual, making their top-notch services accessible to companies nationwide.Profit by Design is a Tap the Potential production.Show Highlights:Understand the terminology: CFO, accountant, bookkeeper, controller, etc. (“What do I really need?”)Common reasons that business owners don’t have financial supportThe process when Tammy’s firm comes in to help clean up the financial messYou will feel safe and relieved when a qualified financial professional takes the reins!Think you can’t afford an accountant? You can’t afford NOT to have one!Tammy’s philosophy of systems and operations is to know each client and their business as a true partnerConsiderations in looking for an accountant: your comfort level, their range of offerings/services, communication, and the level of trust you have with themSigns that you need accounting help NOW!Tammy’s one thing she gives to every client: peace of mindResources:Connect with Tammy Little: Summit Website, My Ghost Crew Website, Facebook, and LinkedIn.Download your free, updated copy of the Chart of $10,000 an Hour Activities today!Our Coach Approach program can be life-changing for your business, team, and personal life. Find out more today!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/groupMentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Does the idea of taking a real vacation make you anxious instead of excited? If stepping away for even a day feels risky, the thought of taking four whole weeks probably feels impossible—but it’s not. You don’t need a massive team or endless cash flow to make it happen. In this week’s episode, we’re breaking down the exact systems, delegation strategy, and leadership habits you need to build NOW, so you can confidently step away later. You’ll discover the first thing to fix if your business can’t run without you, how to train your team to make decisions while you’re unplugged, and why your business actually grows when you’re not in it every minute. If you want 2026 to be the year you take a real break, the kind where you sleep, rest, and reset, you don’t want to miss this episode with Melissa Kay and Dr. Sabrina Starling. Join us!Profit by Design is a Tap the Potential production.Show Highlights:The biggest irony about the 4 Week Vacation®️process: Our businesses grow and flourish more when we take time off.Our promise to every one of our clients: A fully unplugged, 4 Week Vacation®️within 12 monthsYour time is worth $10,000 an hour! Download your free Chart of $10,000 Activities now!Our “handoff” of the tasks associated with podcast production, and how it works for usDelegating effectively benefits everyone.Steps in effective delegation:Allow the team member to own the task's outcome.Give the team member space to simplify the processes and systems they work with.Watch your A-players learn how to delegate for themselves.Creating accountability and “vacation-testing” your businessOrganizing the business around the sweet spot—and hiring to support that processA streamlined business makes it easy to hire the right A-players.The truth about a 4 Week Vacation®️: It provides job security, sustainability, a good culture, and fresh creativity/innovation.The game you cannot play to win: Cut it out, and play a different game.Register now for the Coach Approach program for a very different 2026 for you and your business.Resources:Download your free, updated copy of the Chart of $10,000 an Hour Activities today!Our Coach Approach program can be life-changing for your business, team, and personal life. Find out more today!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/groupMentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Are you feeling the pressure to do all the things this holiday season: gifts, events, wrapping up the year, and taking care of everyone? What if the most meaningful gift you could give wasn’t something you could buy? What if you discovered how small, intentional leadership actions, like encouragement, clarity, trust, and honest feedback, are the greatest gifts you can offer your team and yourself? In this episode, you’ll learn why encouragement has 5x the retention power of any holiday bonus, how clarity resets stress and boosts A-player performance, the trust-building habits that create a self-managing team, and the one type of feedback that acts like rocket fuel for A-players. Dr. Sabrina Starling and Melissa Kay explain how to be the kind of leader who brings peace, stability, and purpose to your workplace; you can do it simply by showing up in the right way. Join us now to learn how.Profit by Design is a Tap the Potential production. Show Highlights:We don’t want teams who are simply waiting for their next bonus; we want A-players who celebrate working with us year-round. Melissa paints a picture of what it’s like on the Tap the Potential team Dr. Sabrina’s highest aspirations for her teamTaking care of ourselves, as leaders, is essential before we can effectively take care of our teams. Being a gift from your gifts supports the retention of your A-players.An important statistic (from Gallup): Well-recognized employees are 45% less likely to have changed businesses 2 years later. Create a safe, supportive environment where your team members can share ideas–and make it a habit.Show up as a thinking partner with curiosity–not judgment.The Coach Approach program teaches you the language of support and curiosity.Teaching your A-players the coaching conversation model helps you shine as a leader.Tips to create a self-managing teamHow feedback can support your best A-players: acknowledge the fact that you see them showing up from their strengths, and invest in them by offering them opportunities to grow and learn.Resources:Learn more about the How to Hire the Best Course by clicking this link.Our Coach Approach program can be life-changing for your business, team, and life. Find out more today!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/groupMentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Are you craving more time, more freedom, and a team that actually takes ownership? Dr. Sabrina says, “If I could give every business owner one gift, it would be the ability to empower your leadership team to run the business without you.” In this week’s episode, she shares the gift she wishes every entrepreneur would receive: the confidence, structure, and support to step back and let your team step up. Melissa Kay shares her gift, too: a simple yet powerful time strategy to help you identify your $10K-per-hour activities, along with the exact way to help your team members identify their $10K-per-hour activities–so that everyone operates in their zone of genius. This is how a business becomes scalable. This is how leaders get their lives back. This is how A-players emerge. Join us now!Profit by Design is a Tap the Potential production.Show Highlights:What better gift is there than time to slow down and savor life?Dr. Sabrina’s wish for every business ownerThe difference between doing “good things” at work and doing those things that really move the needle forward with massive leapsThere is NO reason not to have A-players on your team!Melissa’s gift to business ownersThe first step to taking back your time from your businessDownload your Chart of $10,000 an Hour Activities now!Growth does NOT mean the business owner working more hours!Finding team members’ strengths so they can do the tasks that are “a light lift with big results”Being intentional about team members working on tasks that leverage their strengths so that big leaps forward can take placeTime strategy is better than time management.Reach out to us for help! Book a call with us today! 2026 can be the year when everything turns around for you!Resources:Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Do you want to work fewer hours each week? We can get you on track to make it happen! Take charge now and plan ahead for a healthier, happier 2026 as a business owner. When you join our Better Business Better Life program, our guarantee to you is that you will shave 10 hours off your workweek, go home at a set time each day to be fully unplugged and present with your family, and take your weekends off. We guarantee all of these things to happen within the first 30 days of our program! If you want 2026 to be a better year than 2025, book a call with us today! Let’s jump into Part 2 of our Strategic Planning Series. We are outlining the structure, tools, and techniques to guide your success. Grab your Strategic Planning Workbook and your Annual Business Planner (available here!), and join us to design more intentionally for 2026!Profit by Design is a Tap the Potential production. Show Highlights:Circumstances change; your mindset is the key to success!Mere survival action will put you right back where you are a year from now. Evaluate your Wheel of Life and your levels of satisfaction.Identify your immutable laws by using powerful questions.Two key aspects of your business: Identify the sweet spot of your business and plan your profitability for the next year.What profit and owner’s pay are hiding in plain sight in your business right now?Your opportunity to reach out for help is NOW!Dr. Sabrina’s instructions for using the Strategic Planning Workbook for its greatest potential, along with the Annual Business PlannerEnvision the life you can look forward to in 2026!Resources:Download your Strategic Planning Workbook and Annual Business Planner now! Click here.Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

It’s become an annual tradition to share our Strategic Planning Series with our listeners, and there is no better time to do it than right now, on the cusp of a new year. Dr. Sabrina Starling hosts this two-part series that begins with this episode. She is “The Business Psychologist” and the author of the international bestselling series, How to Hire the Best, and The 4 Week Vacation book. In today’s episode, Dr. Sabrina shines a spotlight on your $10,000 an hour activities for these last couple of weeks of 2025. Utilizing your time in $10,000 an hour activities only comes through thoughtful reflection and planning, and we are here to help! Be sure you’ve downloaded the accompanying resources here. Let’s get started!Profit by Design is a Tap the Potential production. Show Highlights:A common flaw shared by most business ownersThe time between Christmas and New Year’s Day is valuable; don’t waste it!Bolster your resilience with reflection AND celebration.Evaluate your 2025: What have you experienced?Your happiness depends upon your mindset.The Gift to Yourself Exercise: How this exercise brings peace of mindThe value of journaling by hand Resources:Get your Strategic Planning Workbook now! Click here.Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

What tasks in your business, when completed, make other tasks easier or unnecessary? Those are your $10,000 an hour activities, and they should be at the top of your daily to-do list. By prioritizing these tasks each day, you can stop working at a set time, leave the office, and prevent work from spilling over into your personal life. Join Dr. Sabrina Starling as she reveals the foundational principles that allow her to work less and still accomplish her goals in a growing business. In this training, you’ll discover the mindset, systems, and foundation to take your life back from your business. Profit by Design is a Tap the Potential production. Show Highlights:Our clients are accomplishing unbelievable things within the first 30 days of signing up with us!Your first step: Download the Chart of $10,000 an Hour Activities here.Identify the wins and successes you want to experience in the next 1-2 years. Being emotionally present is the greatest gift to give another person.Dr. Sabrina looks back 20 years to the powerful question, “What do I want?”Limits force innovation and creativity. Be effective, not busy. Slim Starling’s entrepreneurial success in the 1950sSad statistics about today’s business owners and their livesSpeaking, presenting, writing blog posts, podcasting, and writing booksThe power of consistency led to Dr. Sabrina’s TEDx talk: From Burnout to Balance80/20 principle: 20% of our efforts are responsible for 80% of our resultsUsing the Chart of $10,000 an Hour Activities as a powerful delegation tool for your teamDon’t delude yourself about the extra busyness you’re doing in your business!Let your A-players spread their wings and grow! They want more opportunities!Your next step? Take the Better Business Better Life Assessment!Resources:Download your Chart of $10,000 an Hour Activities now!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group. Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Are you struggling to raise your prices because you are afraid of losing clients? You are not alone! In this episode, Melissa Kay and Dr. Sabrina Starling explore specific strategies to increase your rates while keeping your best clients satisfied confidently. You’ll learn the mindset shifts that make price increases feel natural and justified, how to communicate price charges without losing trust, and proven strategies business owners use to raise rates and grow profits. Stop leaving money on the table and start charging what you’re worth—without fear. Profit by Design is a Tap the Potential production. Show Highlights:Mindset shifts around price increases that protect your margins AND your teamSteps to establish a framework for regular price increases:Work with your ideal clients only.Understand the 80/20 rule.Keep clients who realize and appreciate the value of your services.75% of our clients stay with us for 3+ years!Focusing on what your top clients need and what they appreciate about your businessTying your price increase to the value you are delivering to the top 20% of your customersIdentify your top clients before spending your marketing dollars! Outcomes you can expect from implementing the Tap the Potential SolutionAdvice to keep your business from consuming more of your lifeConfidence to charge appropriatelyMaking your business uniqueReady to raise your prices with proven strategies that will make your business sustainably profitable? Help is available! We have a tool, the Better Business Better Life Assessment, that provides step-by-step guidance.Resources:Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group. Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Are you feeling pulled in a hundred different directions and wondering why nothing seems to move your business forward? It’s not about doing more, it’s about doing the right ONE thing. In this episode, we are diving into how narrowing your focus can accelerate results, reduce overwhelm, and simplify decision-making. Melissa Kay and Dr. Sabrina Starling will help you identify the one thing that will create the biggest impact in your business, understand why multitasking and busywork stall growth, and share a simple strategy to stay focused and maintain momentum. If you’re ready to finally make real progress without the chaos, this episode is your clarity breakthrough!Profit by Design is a Tap the Potential production. Show Highlights:The power of the ONE thingA breakdown of your project load and productivityYour desire to over-accomplish affects your entire team.Identify your “one domino” that needs to fall.How context-switching affects youMelissa’s tips for being strategic about your timeFinding power in giving yourself the space you need to complete a projectOur plan for helping business owners plan a The 4 Week Vacation®️ Tips for identifying your ONE thing that makes everything else easier or unnecessaryHelp is available! We have a tool, the Better Business Better Life Assessment, that provides step-by-step guidance.Resources:Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group. Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Are you struggling to get your team focused and aligned, but are left wondering why the results aren’t what they should be? In this episode, we delve into how simply being fully present as a leader can transform your team, decision-making, and business outcomes. You’ll learn why presence is the secret weapon behind high-performing teams; how your mindset as a leader shapes focus, collaboration, and results; and simple strategies to show up fully without burning out. If you’re looking for a leadership approach that drives clarity, accountability, and measurable growth, this episode is your roadmap. Profit by Design is a Tap the Potential production. Show Highlights:Dr. Sabrina’s eye-opening realizations about mindset and being fully presentFear causes us to operate with a scarcity mindset.We MUST celebrate our wins and successes!Tuning into what I need right now and learning to be my biggest advocateIntentionality in being fully present daily, with yourself and othersChasing peace instead of the next goalWhat are we modeling for our children?Being fully present to get results from your team membersChasing goals vs. enjoying and savoring what has been accomplished (Setting aside time for rest is essential!)Do you need a constant reminder to be fully present? DM Dr. Sabrina on social media and ask for your “Work supports life, not the other way around” stickers. The power of being fully present begins with managing your time. Find clarity and learn to focus on your $10,000 an hour activities with our free resource, the Chart of $10,000 An Hour Activities.Dr. Sabrina’s gold nugget about being fully present: “Live with no regrets. Regret-proof your life.”Resources:Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group. Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Are you feeling drained, distracted, or stuck in overthinking mode? Before you blame your workload, take a look at your screen time. You might find the problem there. In this episode, we are exploring how constant scrolling impacts your focus, creativity, and peace of mind—and what to do about it. You’ll discover why screen time quietly sabotages your mindset and energy, a simple and science-backed reset that only takes a few minutes, and how breathing and mindfulness help you refocus and show up as your best self. If you’re ready to break free from distraction and reclaim your calm, this episode is your permission to pause. Join Melissa Kay and Dr. Sabrina Starling now!Profit by Design is a Tap the Potential production. Show Highlights:Confront the harsh reality of your screen time.Dr. Sabrina’s personal example of the screen time/mindset connectionUsing AI in ways that innovate and enhance our creativityDifferent brain activities, besides mindless scrolling, produce innovation and creativity.Breathwork is required for optimal brain function. (Deep breaths AND spaces for pauses)Tuning in to peaceRewiring your brain, even though it takes thousands of repetitionsSet a goal, such as cutting your screen time in half over the next week, and fill your time with activities that bring you fulfillment.Need a FREE sticker (or two) for your phone to remind you about your time? Drop a message/email to Dr. Sabrina with your address. Melissa’s challenge to be intentional and take time for breathingTake our assessment and learn what to focus on to make more money and have more free time. Click here. Resources:Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.Mentioned in this episode:Registration Is Open for Leadership Bootcamp!Turn your A-players into your strategic thinking partners who are taking one thing after another off your plate. You don't have to do this alone. Register here: https://tapthepotential.com/leadership

Are you frustrated by the constant turnover that costs you your best people? In this episode, we are revealing the simple action you can take to inspire loyalty and keep your top team members engaged. Dr. Sabrina Starling and Melissa Kay team up with Kaitlyn Beaver to each share their #1 leadership habit that makes A-players want to stay, how small and consistent actions build long-term team loyalty, and the simple shift you can start practicing today. Don’t let your best people slip away! Hear from each of our experts about their top leadership habits essential to creating a culture where A-players stick around and thrive!Profit by Design is a Tap the Potential production. Show Highlights:Retaining A-players by having consistent check-ins to ask about their wins, challenges, and goalsGiving A-players autonomy to see their new ideas as opportunities to flourish Have A-players “Take that idea and run with it!”A-players understand the sweet spot of your business and how to drive profitability.Show up calm and settled so your team feels safe and supported.Actions to take to support your A-players in sticking aroundThe value in regular one-to-one meetings with your team membersResults from our clients: more freedom, more time off, 4-week vacations, more owners’ pay, more business profit, and more peace of mindBook a call with us today!Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.