Marketing by Shelby

Author newsletters are a powerful tool for building your community of readers and making sales of your book! But a lot of my clients get stumped on what exactly to put inside their newsletter, which prevents them from sending them out and engaging their readers. In this episode, I cover everything you need, from what to actually put in your newsletter, what tools and platforms to use, what newsletter metrics to pay attention to, and more. Tool I recommend: Mailerlite for email marketing (aff link): https://www.mailerlite.com/a/6m6hIJTY... During today's episode, I recommended that you listen to this next, which will help you learn how I market my books on social media every week: https://www.youtube.com/watch?v=E1kHa5WH-0w Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

So you're gearing up to launch your first product, but you don't know what to post on social media to grow an audience? Here's exactly what I'd do if I were starting on social media from scratch and didn't yet have a product or book to sell! The Lifetime Launch, the step-by-step 1-hour video course to launching a creative product! Plus, you'll get templates for your launch, like email templates, social media templates and even some video scripts. Grab the course here: https://www.marketingbyshelby.com/the-lifetime-launch The platform I use for email marketing (aff link): https://www.mailerlite.com/a/6m6hIJTYujG6 During today's episode, I recommended that you listen to this, which will help you learn how I get thousands of book orders with my launches: https://www.youtube.com/watch?v=a-Bqod021FI I also recommend this to help you grow your audience in 2024: https://open.spotify.com/episode/00GKhkmFhCP20mGAj0Y64y And finally, this recommendation will help you learn what you need in an author newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0 Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

This week, I'm answering your marketing questions, like "How do I build a community?" "I'm a new author. Where do I start?" and "Where's the #1 place I should focus my marketing efforts?" So let's get into it! And if you want to learn more from me about marketing, and join a space where you can always get your questions answered... The Creative's Content Club is for you! THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club! Get on the waitlist here to unlock exclusive bonuses when we open the club for new members soon: https://www.marketingbyshelby.com/creatives-content-club-waitlist During today's episode, I recommended that you listen to these playlists, which will help you sell and grow on TikTok and sell and grow on Instagram.  I also recommended this on how I'd grow my social media audience from scratch: https://www.youtube.com/watch?v=1Y9boQGyXRA ... and this one that will teach you what you need in your author newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0&t=1s Thanks for listening to today's episode. Here is an additional resource to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

With so many social media platforms to choose from, how can authors be sure they are choosing the right ones that are actually worth your time? In this episode, I'll share the platforms where I sell the most books, how many platforms I recommend authors use, and the effectiveness of platforms like Instagram, Facebook, TikTok, LinkedIn, Threads, Pinterest, and Twitter / X. No matter which platform you choose, there will be a learning curve and it takes time to know if a strategy works, but with this episode, you'll learn which platforms would be beneficial for you to try! During today's episode, I recommended you listen to the following: Broadcast Channels on Instagram: Step-by-Step Tutorial & Strategy Tips!: https://www.youtube.com/watch?v=YVmoOStSnEQ Week of Social Media Ideas for Authors (Part 2) | Get readers engaged!: https://www.youtube.com/watch?v=gij4gvv9kg0 THREADS by Meta: Brand New App Tutorial 2023 (Step-by-Step!): https://www.youtube.com/watch?v=O8kNH_Z4FiM Selling and Growing on TikTok (YouTube playlist): https://www.youtube.com/playlist?list=PLs6nt2NzkLUoHLj3waP97udTTYe9D_86B Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

Between managing my author brand and marketing, and also running a marketing business that supports thousands of creatives each year, I've had to quickly figure out what productivity hacks do and don't work for me. I know that many who watch my videos and listen to my podcast are balancing a LOT, so in this episode, I hope to show you 7 ways to be more productive in your day-to-day so you can have time for your creative passions while also marketing them and making an impact. If you're looking for on this subject, I recommend these two episodes about saving time on social media: Time Saving Social Media Strategies Part 1: https://spotifyanchor-web.app.link/e/yOfIzM4T9Kb Engagement Hacks to Save Time on Social Media: https://spotifyanchor-web.app.link/e/dvRbfGcU9Kb At the end of today's episode, I recommended that you listen to this next, which will help you simplify social media and make more sales in less time: https://www.youtube.com/watch?v=g6EMReT0huc Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

If you aren't using Instagram Highlights effectively, you are missing out on potential connections with followers, but most importantly, sales. Highlights act as mini sales pitches for you, your products and your newsletter, whether you're an author, artist, photographer, maker, musician, or other creative, be sure to listen to this episode to learn: -How to add, edit and change your highlights on your IG profile -The 5 highlights authors and creatives should have on their Instagram page -Common mistakes I see with highlights on authors' and creatives' IG profiles Tune into this episode for quick changes you can make today to make your Instagram presence more effective. And if you're an author who wants to dive into Instagram and use it to grow your author presence and sell your book... ACCELERATE YOUR AUTHOR INSTAGRAM: A step-by-step course, with video tutorials, Story templates, and more inside. Get instant access today! https://www.marketingbyshelby.com/accelerate-your-author-instagram At the end of today's episode, I recommended that you listen to this next, which will help you learn the key to selling books on social media: https://www.youtube.com/watch?v=WZZ8-uPQssU

This week's episode is packed with information and insights from a debut author who sells her book direct on her website, getting hundreds of preorders and helping her book stand out from Amazon! Learn the logistics of selling direct and even offering merch to increase your income. Thank you to Mary Belle for sharing your insights for this episode! https://marybellebooks.com/ Instagram: @mary.belle.books During today's episode, I recommended that you listen to this next, which will help you learn how to get more preorders: https://www.youtube.com/watch?v=BJ8M6whwWwA Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

Every week, I review authors and creatives' social media pages and provide feedback on what can be improved. Over the years, I've noticed a lot of the same mistakes being repeated, which means you might need help with these things, too! In this episode, I walk through 3 common mistakes you might be making and how you can fix them. During today's episode, I recommended that you listen to this next, which will help you learn about common author Instagram mistakes: https://www.youtube.com/watch?v=W9aycBXi9f8 And I also suggested this video that will help you learn the key to selling books on social media: https://www.youtube.com/watch?v=WZZ8-uPQssU Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

There are a lot of things I've learned since I hit "publish" on my first book in 2016, and in this episode, I'm sharing just some of those lessons about how I've learned to better market and launch my books. I would love to hear from you what one thing YOU'VE learned is along your creative journey as well! Grab The Lifetime Launch, my 1-hour video course with a step-by-step to launching a creative product, PLUS a launch pack of social media and email templates to help you have a successful launch: https://www.marketingbyshelby.com/the-lifetime-launchhttps://www.marketingbyshelby.com/the-lifetime-launch Tool I recommend: Mailerlite for email marketing (affiliate link): https://www.mailerlite.com/a/6m6hIJTYujG6 During today's episode, I recommended that you listen to this, which will give you tips on launching a book: https://www.youtube.com/watch?v=a-Bqod021FI I also recommended this video where you learn what you need in your newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0 Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠https://tiktok.com/@marketingbyshelby⁠ ⁠https://www.instagram.com/shelbyleighpoetry/⁠ ⁠https://www.youtube.com/@marketingbyshelby⁠ ⁠https://marketingbyshelby.com/⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, we're diving into 3 specific strategies you should do on Instagram this week to talk about your products and engage your community for more sales. These 3 different ideas will remind your audience why your product is awesome, why you as a creative are awesome, and how to get their hands on your latest product too! Whether you are an author, artist, musician, maker or other creative, this episode is for you! During this episode, I recommended this video, which explains how to use Instagram stories in 2024 for more sales and engagement: https://www.youtube.com/watch?v=Ma80cq3VYjA I also mention listening to this, a guide to Instagram highlights : https://www.youtube.com/watch?v=OJZ5J7Wgrjg At the end of the episode, I include a YouTube playlist with videos all about selling and growing on Instagram: https://www.youtube.com/watch?v=YVmoOStSnEQ&list=PLs6nt2NzkLUqHaWFKBeeuJYvzhCcP3_rO&pp=iAQB Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

Social media is one of the best ways for creatives to get in front of their audience, but constantly creating new social media posts can be exhausting and time-consuming. My 4-step process will walk you through the steps you need to make content faster, easier and more fun - by getting inspired, and using what you already have right in front of you! Tune in to this episode for a walkthrough of each step in my 4-part content creation routine for making engaging social media posts. During today's video, I recommended that you listen to this next, which will discuss what social media platforms actually sell: https://www.youtube.com/watch?v=xLEWHmHIpSg I also mentioned how I sell books on TikTok. You can find that episode here: ⁠http://bit.ly/3RJ3jMS⁠ Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

It has been 7 years since I created my first author pages on social media and attempted to grow my audience and reach readers to sell my debut book that I had self-published. 7 years has brought me to over 525,000 followers and thousands of books sold, and I’ve learned so much along the way that I’m excited to share with you in this episode. So if you are a creative, like an author, musician, artist, photographer or maker who wants to grow your audience, and if you’ve ever wondered what it’s like to manage accounts with a lot of followers, and how to sell to that audience, this episode is for you. During today's episode, I recommended that you listen to this, which will explain what you need in your author newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0https://www.youtube.com/watch?v=XQ2Gr2xp8D0. I also recommended my YouTube video that's a step-by-step tutorial with strategy tips for broadcast channels on Instagram, which you can find here: https://www.youtube.com/watch?v=YVmoOStSnEQ Finally, I mentioned how I sell books on TikTok. You can find that episode here: http://bit.ly/3RJ3jMS Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

I review a LOT of authors' and creatives' websites and social media platforms, and today, I put together a list of 7 quick fixes you can make and fix today! They won't take too much time, but they will be worthwhile. At the end of today's episode, I recommended that you listen to this next, which will help you make 2024 your most successful year yet: https://www.youtube.com/watch?v=zmgy7i3QTck Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠https://tiktok.com/@marketingbyshelby⁠ ⁠https://www.instagram.com/shelbyleighpoetry/⁠ ⁠https://www.youtube.com/@marketingbyshelby⁠ ⁠https://marketingbyshelby.com/⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, I am answering the most common questions I get about social media marketing, from how often to post to how to repurpose content, what platforms you should use and more. If you have questions about these you are certainly not alone, and I hope this episode helps you feel more confident about your social media strategy! Grab the TIKTOK FOR CREATIVES GUIDE, or if you're an author, THE BOOKTOK BLUEPRINT: https://www.marketingbyshelby.com/tiktok-solutions ACCELERATE YOUR AUTHOR INSTAGRAM: A step-by-step course, with video tutorials, Story templates, and more inside. Get instant access today! https://www.marketingbyshelby.com/accelerate-your-author-instagram During today's episode, I recommended that you listen to this next, which will help you learn which social media platforms actually sell books: https://youtu.be/xLEWHmHIpSg Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠https://tiktok.com/@marketingbyshelby⁠ ⁠https://www.instagram.com/shelbyleighpoetry/⁠ ⁠https://www.youtube.com/@marketingbyshelby⁠ ⁠https://marketingbyshelby.com/⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

The majority of my TikTok and IG posts as an author never show my face, but I still get thousands of sales of my books. So whether you are camera shy, or don’t want to be on camera for privacy reasons, this episode is going to cover multiple faceless video ideas that you can use to grow on TikTok, Instagram Reels, YouTube Shorts and more. You will walk away from this episode with multiple video ideas to try with your content this week! At the end of today's episode, I recommended that you listen to this next, which will show you how I sell books on TikTok: https://youtu.be/tutIoBMGjbA Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠https://tiktok.com/@marketingbyshelby⁠ ⁠https://www.instagram.com/shelbyleighpoetry/⁠ ⁠https://www.youtube.com/@marketingbyshelby⁠ ⁠https://marketingbyshelby.com/⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Coming up with a social media strategy that works for your product business, whether you're an author, artist, musician, photographer or other type of creative, can be overwhelming and lead to a lot of confusion! In this episode, I'm walking you through the elements you really need in a successful social media strategy... and I hope you'll see it doesn't have to be as difficult as you might think! During today's episode, I recommended that you listen to this, which will help you learn How to Use Instagram Stories in 2024 for More Sales & Engagement: https://spotifyanchor-web.app.link/e/i4shPotwWJb At the end of today's episode, I recommended that you listen to this, which will help you learn how to simplify social media to make more sales in less time: https://www.youtube.com/watch?v=g6EMReT0huchttps://www.youtube.com/watch?v=g6EMReT0huc Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠https://tiktok.com/@marketingbyshelby⁠ ⁠https://www.instagram.com/shelbyleighpoetry/⁠ ⁠https://www.youtube.com/@marketingbyshelby⁠ ⁠https://marketingbyshelby.com/⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

When it comes to your social media strategy, there are SO many things we could be doing, but not everything is actually worth doing! I care a lot about my time and yours, so in this episode, I'm breaking down 5 social media marketing habits I believe are worth the time (they might even save you time in the long run!). So, listen to this episode for 5 habits you can start implementing today to make better content and increase your engagement. During today's episode, I recommended that you listen to this next, which will help you learn 7 Social Media & Website Mistakes Authors Make: https://www.youtube.com/watch?v=IDc6wCHlhDo Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠   ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠https://tiktok.com/@marketingbyshelby⁠ ⁠https://www.instagram.com/shelbyleighpoetry/⁠ ⁠https://www.youtube.com/@marketingbyshelby⁠ ⁠https://marketingbyshelby.com/⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

If you've been holding yourself back from getting your work out there, or promoting your creative project, this episode is for you. You may have had one of the thoughts we'll cover in today's episode, and today, I am your fairy [marketing] godmother here to help you overcome these mindset blocks so you can make a greater impact with your book, art, photography - whatever creative project that's waiting to be created or promoted! During today's episode, I mentioned a book-launching video, which will help you learn how I got thousands of pre-sales and how you can too: https://www.youtube.com/watch?v=a-Bqod021FI   Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

As creatives, we want to get back to our creative work while still seeing results from spending time on social media marketing! So in this episode, I'm sharing my top tips for engaging with your community in less time, using built in social media features on platforms like Instagram and Facebook. I'm also sharing time-saving Canva hacks for designing your social media content! To see the first part of these tips, please check out: Time-Saving Social Media Strategies | Part 1 https://youtu.be/KzMJ2hAqDX4 Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Are you a creative spending a lot of your time on marketing? It shouldn't take up all of your time to get your art out into the world, so in this 2-part series, I'm sharing with you time-saving social media strategies to help you see more results while cutting back on the time it takes to create content for social media. Listen to this episode to help you cut back on time when it comes to content creation, repurposing, and more. At the end of today's episode, I recommended that you listen to this next, which will help you learn social media mistakes that are holding you back from sales & growth: https://www.youtube.com/watch?v=HYQ4LaIh86Y Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠https://tiktok.com/@marketingbyshelby⁠ ⁠https://www.instagram.com/shelbyleighpoetry/⁠ ⁠https://www.youtube.com/@marketingbyshelby⁠ ⁠https://marketingbyshelby.com/⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.