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Description
Hero Up: Everyone loves a great hero story, but only some know they have what it takes to be the hero in their own life.
The Hero Up podcast is here to give you practical, actionable advice and insights into the stuff I'm known for (copywriting and marketing), but that's just a tiny piece of the show. I'm going to talk about mindset, lifestyle, impact…and being freaking human.
We are going to talk very openly about things in your business or personal life that fall into any of these categories: unexpected, traumatic, heartbreaking, terrifying, miraculous, extraordinary, life-changing.
If you have goals that changed, dreams you gave up on for something else, hard lessons learned, big successes, big failures, finding faith, losing faith, addiction, love... things you were unsure how to achieve - this is the place to find commonality, connection, and confidence to be the hero you were created to be!
27 Episodes
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She was told she couldn’t lead. Now she coaches leaders. In this powerful episode of the Hero Up Podcast, I sit down with leadership coach Monika Malan, founder of She Leads Boldly, to discuss how women can step into leadership with confidence, without burning out or compromising their values. With over 18 years in corporate leadership, Monika has seen it all: imposter syndrome, gender bias, toxic cultures, and self-doubt. She’s lived it, led through it, and now she’s on a mission to ...
In this episode of The Hero Up Podcast, Tony Stark Policci sits down with Jonathan Mast — founder of White Beard Strategies and one of the most value-driven voices in AI today. They reveal 6 powerful (and under-the-radar) truths about how AI is transforming business, marketing, faith, and personal growth — without losing your soul, your voice, or your purpose. ✅ How to use AI as a tool to amplify your expertise (not replace it) ✅ The real ethical dilemmas that no one wants to admit ✅ The #1...
In this powerful episode of Hero Up with Tony Stark Policci, I sit down with Katey McPherson, a nationally recognized advocate for youth mental health, TEDx speaker, and expert in internet safety. Katey has spent decades working with schools, parents, and law enforcement to protect children from the hidden dangers of technology, mental health struggles, and the rising threats to today’s youth. Katey shares her journey from working as a school administrator to her role with B.A.R.K., an ...
Get ready to discover the untold story of the modern-day Texas outlaw, Bob Leach. In this engaging conversation, Author Pepper Anne shares her incredible journey from a curious child in Texas to uncovering family secrets that led her to write 'The Notorious Texas Swindler.' She walks us through her process of capturing the unbelievable true story of Bob Leach, a modern-day desperado whose criminal escapades rival the legends of the Wild West. From cattle rustling and con games to a dar...
Join me as I engage in a thought-provoking discussion with Mark Fournier, a life coach and filmmaker. Together, we explore themes of happiness, fulfillment, and the power of mindset. This episode is packed with insights, personal stories, and actionable advice to help you unlock your true potential. Inside This Unmissable Episode: Mark Fournier's journey in finding happiness and fulfillment.The impact of a mindset of unlimited possibilities.The importance of thoughts and creating balance in...
Discover a story that defies the odds as Risa August dives into her powerful transformation from battling a hidden illness to embracing a whole new self. In this episode, we explore Risa’s raw and unfiltered path through grit, endurance, and self-acceptance. With a past that reads like an adventure novel, Risa takes us through her athletic achievements, health struggles, and the moment her life changed with a long-overdue diagnosis. If you've ever wondered what it truly takes to turn st...
Join me for an insightful conversation with Richard Weiler, CEO and founder of Market Leap, as he shares his journey from door-to-door sales to becoming a marketing expert. In this episode, Richard reveals how to build authentic business relationships and navigate the ever-changing world of marketing. Discover the evolution of marketing strategies, from the decline of traditional methods like the Yellow Pages to the rise of digital marketing. Richard emphasizes the power of hybrid marketing...
In this powerful episode, Barbara Applegate, geriatric care expert and author of the "Amazon bestseller A Compassionate Journey: The Definitive Guide to Providing Effective, Loving Care for Your Aging Parent, "shares her deep expertise and personal insights on navigating the challenges of elder care. Discover what it takes to care for aging loved ones while maintaining emotional balance, financial stability, and meaningful relationships. With the “silver tsunami” of aging baby boomers fast a...
In this episode of Hero Up, I have a great conversation with Nick Loise, an experienced sales executive and entrepreneur, as we explore the changing landscape of marketing and sales. Nick shares the powerful lessons he learned from working alongside marketing guru Dan Kennedy, with a focus on the importance of magnetic marketing and why businesses should always be in "sales mode." Nick also opens up about the personal side of his journey, including how health challenges have shifted his per...
In this episode, I sit down with 20 year old, college student Gabby Kostiew, a true example of perseverance. Gabby shares her incredible journey of overcoming the obstacles she faced in life, particularly surrounding her soccer career and the multiple concussions she endured. From a young age, Gabby was passionate about soccer, and her transition to becoming a goalkeeper only deepened her love for the sport. However, after suffering a severe concussion during a game, Gabby's life took an unex...
In this episode, I had the pleasure of sitting down with the incredible Alannah Avelin, a talented photographer known for her bold, unconventional approach to art. We talked about her journey into photography, how she carved out her own unique style, and the lessons she’s learned along the way. Alannah’s seven-minute portrait sessions and her ability to capture the raw essence of her subjects have made her stand out in the industry. But more than just her skills behind the lens, she shared po...
In this episode of Hero Up, I sit down with Joe Evangelisti, a seasoned real estate expert, leadership coach, and growth strategist. Joe shares his journey through the ever-evolving world of real estate, offering valuable insights into the challenges and opportunities he’s encountered along the way. We dive into leadership, decision-making, and the importance of cultivating a strong company culture. Plus, Joe shares his unique perspective on work-life balance, challenging conventional...
In this inspiring episode of Hero Up, I had the pleasure of chatting with Steve Gamlin, a dynamic keynote speaker, visualization coach, and the mastermind behind the Vision Board Mastery program. Steve also co-founded the nonprofit Beach Bum Philanthropy, reflecting his commitment to making a positive impact. Key Points Covered: Visualization & Mindset: Harnessing the power of visualization to create a positive and goal-oriented mindset.Intentional Action: Taking deliberate actions aligne...
In this episode, I had the privilege of sitting down with Zach Loescher, an online marketer and former first responder. Zach’s journey from the high-stress world of first response to the freedom of online marketing is nothing short of inspiring. We dive deep into how his experiences as a first responder shaped his path and the significant challenges he faced along the way. Key Points Covered: From First Responder to Online Marketer: Zach shares how he transitioned from being a first responder...
In this episode, I continue my conversation with the incredibly talented Ori Bengal. Ori is not just an artist but also a strategist, marketer, and storyteller. He believes in exploring the complexity of our identities beyond our jobs or businesses. Key Points Covered: Exploring Complexity:Ori encourages us to explore our complexity and not limit ourselves to our professional roles.Creating Impactful Art:Ori’s art is known for creating experiences that leave a lasting impression.He combines...
In this episode of Hero Up, I sit down with Ori, an artist and marketer, to discuss his incredible journey into the world of art. Ori shares how he found his passion later in life and the pivotal moments that led him to become the artist he is today. We delve into the importance of understanding your audience, whether in marketing or art, and how this understanding has shaped Ori's work. Additionally, we touch on the impact of ADHD on our lives and how it can be both a challenge and a gift. ...
Post production I noticed we had some audio glitches during this interview, but the content was so good I decided to share it as is. So if you hear anything odd, it’s not you…it's me. Having said that, in this engaging episode, I sit down with entrepreneur Parthiv Shah to explore his remarkable journey from a salesman to a successful business owner and 2CCX award winner from Click Funnels, given to business owners who have generated over ten-million dollars from one funnel. Parthiv shares his...
In this episode of The Hero Up Show, I had the pleasure of interviewing Michael Clendenen. Michael's journey from being a touring musician to becoming a successful business owner is truly inspiring. He shares his accidental discovery of copywriting, the power of direct mail marketing, and how he now focuses on helping people repair their marriages through his business. Michael's story is a testament to resilience, learning from mistakes, and the importance of understanding your audience. Ke...
Key Points Covered: Introduction and Passion Points in MarketingLisa explains the concept of focusing on passion points instead of pain points in marketing messages, emphasizing the importance of connecting with people's passions and aspirations. Copy is Queen: Rethinking Traditional Marketing ApproachesLisa discusses the importance of copy in the marketing mix, coining the phrase "Copy is queen." She stresses the need to create compelling and respectful marketing messages. Text Tony Stark...
In today’s episode, I had an enlightening conversation with Rob Anspach, an entrepreneur and marketing guru. We explored Rob’s journey from running a physical cleaning business to becoming a successful consultant. Our discussion spanned personal growth, the importance of mindset, career pivots, and finding balance in life. Rob shared valuable insights on rejection marketing, making oneself a priority, and the power of laughter and humor in business. This episode is packed with actionab...
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