FreeDive Podcast

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Contractor Marketing in 2026: How AI Is Changing Home Services

2025-12-0955:39

In this week's episode, Bill sits down with contractor and business owner Jason White to unpack the real world of contractor marketing. From building a business through SEO and reviews to adapting as technology and AI reshape the home services industry. They dive into the shifts happening in 2026, the future of automation, and what small businesses need to know to stay competitive. With plenty of laughs, job-site stories, and honest insights, this episode is a must-listen for anyone in home s...

The Art of the Edit: How Copywriters Build Strategy at a Marketing Agency

2025-12-0250:07

Anna-Lynn is back and hosting this week’s episode of the FreeDive podcast! She’s joined by Christina White, one of our amazing copywriters here at Seapoint, for a deep dive into what really goes into strong copywriting at a marketing agency. Together, they break down the art of the edit—from swapping revisions with the creative director, to navigating feedback without taking it personally, to finding the fun in the strategy process. Whether you’re a marketer, writer, or just curious about how...

Why Fun at Work Matters: The Secret to a Happier, More Productive Team

2025-11-1144:09

Can pajama parties, waffles, and silly traditions actually make a team stronger? In this week's episode, Kristy and Anna dive into why having fun at work isn’t just fluff... it’s the foundation of a positive, productive company culture. From balloon-filled offices to ugly sweater contests, they share how Seapoint Digital keeps creativity high, morale strong, and employees genuinely happy. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more....

Seasons of Change: How to Let Go Without Losing Yourself

2025-10-2846:21

Change isn’t easy... especially when it means letting go of something that’s shaped who you are. In this heartfelt (and funny) episode, Kristy and Deb talk about navigating big life transitions, grieving old chapters, and learning how to move forward without losing yourself in the process. Takeaways: How to know when it’s time to move onLetting go without losing your identityWhy change can be both painful and freeingLet's connect! Send us a message and say hi. It's the end!No it's not! There...

Working from Home Burnout: How We Found Balance

2025-10-1401:01:44

This week we sit down with Erica Soares from the creative team to talk honestly about the ups and downs of working from home and hybrid life. We're chatting about: Beating burnout and finding balanceSetting boundaries when your home is your officeStaying productive with chronic pain and brain fogWhy a good workspace matters more than you thinkPlus, stay tuned to share a few laughs, swap “What’s in Your Bag” favorites, and peek into “What’s in Your Chat?” to show how they use AI in everyday li...

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