Claim OwnershipThe OBM Educator
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Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran Online Business Manager (or OBM) who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful business. If you’re an aspiring OBM looking to make more money, have more responsibilities, and serve clients at a higher level, then this is the podcast for you!
Tune in every Thursday to not only learn something new, but also go behind the scenes of what it’s really like to work as an OBM. We’ll discuss it all - how to get and keep (and sometimes fire) clients, what OBMs actually do to serve their clients, how you can package and price your services, what bringing on a team looks like, how to cultivate an OBM mindset, and so much more! Whether you’re looking for marketing tips, best practices with clients, or just want to know what an OBM is - this podcast is for you.
Each week you’ll join me for either a solo episode where I dive deep into a topic, or for an episode where I’m joined by a guest. I’m super excited to be bringing in a wide variety of guests to help show you the behind the scenes of the OBM world. You’ll hear from current OBMs to hear how they grew their business, from business owners who have hired OBMs to get their perspective on the OBM relationship, from subject matter experts who can give their thoughts on different topics affecting OBMs, and then from aspiring OBMs in mini coaching sessions.
Hit subscribe and follow along as I share my proven strategies to help you create and maintain a thriving OBM business that supports your life and business desires.
Tune in every Thursday to not only learn something new, but also go behind the scenes of what it’s really like to work as an OBM. We’ll discuss it all - how to get and keep (and sometimes fire) clients, what OBMs actually do to serve their clients, how you can package and price your services, what bringing on a team looks like, how to cultivate an OBM mindset, and so much more! Whether you’re looking for marketing tips, best practices with clients, or just want to know what an OBM is - this podcast is for you.
Each week you’ll join me for either a solo episode where I dive deep into a topic, or for an episode where I’m joined by a guest. I’m super excited to be bringing in a wide variety of guests to help show you the behind the scenes of the OBM world. You’ll hear from current OBMs to hear how they grew their business, from business owners who have hired OBMs to get their perspective on the OBM relationship, from subject matter experts who can give their thoughts on different topics affecting OBMs, and then from aspiring OBMs in mini coaching sessions.
Hit subscribe and follow along as I share my proven strategies to help you create and maintain a thriving OBM business that supports your life and business desires.
58 Episodes
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In this episode of the OBM Educator, Amanda wraps up the 'Back to Business' series by discussing essential strategies for finding clients as an Online Business Manager (OBM). She emphasizes the importance of referrals, networking events, and effective use of social media in client acquisition. Amanda shares her personal experiences and insights on how to build a successful OBM business by focusing on connections and understanding client needs. Listen to The Perfect Offer Suite for New OBMs: https://www.amandamcvicker.com/episode-44-the-perfect-offer-suite-for-new-obms Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode of the OBM Educator, Amanda discusses the importance of understanding and identifying ideal clients for Online Business Managers (OBMs). She emphasizes that many people get stuck on the concept of the 'perfect' ideal client, which can hinder their progress. Instead, she encourages listeners to focus on the person they want to work with, considering personality traits and past experiences. Amanda also highlights the significance of starting in the online space and being open to various client opportunities to build momentum in their business. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda introduces the “Back to Business” series, focusing on the role of Online Business Managers (OBMs). She discusses the importance of understanding OBM services, including team management, systems management, and project management. Amanda emphasizes the need for OBMs to define their services clearly and establish boundaries with clients. The episode sets the stage for future discussions in the series on ideal clients and service packages. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this Skills Breakdown episode, Amanda shares the skills needed to support clients in their client onboarding processes. She emphasizes the importance of understanding different onboarding processes tailored to specific client needs and the significance of creating a smooth onboarding experience. Amanda provides insights into the types of client onboarding, the goals and deliverables expected, and key questions to consider when developing an effective onboarding system. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this mini episode, Amanda shares a personal update amidst the chaos of back-to-school season, discussing the challenges of balancing work and family life and sharing how it's okay to acknowledge the frustrations that come with entrepreneurship. She also shares exciting updates for her business and what you can expect in the next couple of months. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda explores the idea that anyone can become an Online Business Manager (OBM). She discusses the importance of soft skills, leadership, and communication, and shares her personal journey from VA to OBM. Amanda also introduces her 30-day OBM Launch Sprint, designed to help aspiring OBMs kickstart their business with guidance and accountability. Check out the 30 Day OBM Launch Sprint! Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses essential routines for OBM business owners to adopt a CEO mindset. She emphasizes the importance of weekly planning, tracking analytics, and managing finances to ensure business longevity and effectiveness. Amanda shares her personal experiences and practical tips for implementing these routines to enhance productivity and decision-making. Grab the Your First 30 Days as an OBM Calendar for $10 off using the code PODCAST. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the topic of boundaries in client relationships, particularly focusing on how to reset boundaries with existing clients. She emphasizes the importance of establishing clear boundaries and policies, the challenges of enforcing them after a long-term relationship, and the necessity of making tough decisions about client fit. Amanda provides practical tips for maintaining boundaries and highlights the significance of self-advocacy in business. Grab the Your First 30 Days as an OBM Calendar for $10 off using the code PODCAST. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the dynamics of running a business during the summer months, emphasizing the importance of embracing the slower pace. She encourages listeners to focus on working on their business rather than just in it, highlighting the value of small, consistent efforts over time. Amanda reassures entrepreneurs that everyone's journey is unique and that sustainable growth is more important than rapid success. She concludes by reminding listeners to prioritize self-care and take breaks when needed. Grab the Your First 30 Days as an OBM Calendar for $10 off using the code PODCAST. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the essential skills and knowledge needed for effective email marketing as an Online Business Manager (OBM). She emphasizes the importance of understanding legal considerations, popular email marketing platforms, and the various roles an OBM plays in managing email marketing for clients. The episode provides insights into scheduling emails, creating automations, tracking analytics, and segmenting email lists to enhance client communication and marketing strategies. Register for the live round of the Six Week OBM → https://www.amandamcvicker.com/six-week-obm Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda shares insights into her life as an Online Business Manager (OBM), detailing her evolving work schedule, the importance of flexibility, and how she structures her work week to balance client needs and personal responsibilities. She emphasizes the significance of planning and adapting to changes while maintaining productivity and client satisfaction. Register for the live round of the Six Week OBM → https://www.amandamcvicker.com/six-week-obm Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the natural progression from being a Virtual Assistant (VA) to becoming an Online Business Manager (OBM). She emphasizes that this transition is not just about changing roles but refining skills, offers, and client relationships to achieve greater income and job satisfaction. Amanda shares insights on the importance of leadership, setting boundaries, and the mindset shifts necessary for sustainable business growth. Register for the Build a Better Business Webinar → https://www.amandamcvicker.com/build-a-better-business Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda reflects on the one-year anniversary of the OBM Educator podcast, sharing insights and lessons learned throughout the year. She emphasizes the importance of consistency in marketing, knowing when to outsource tasks, and embracing the journey of business growth. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the essential services that new Online Business Managers (OBMs) should consider offering. She emphasizes the importance of creating an offer suite that guides clients through their journey, starting with strategy sessions, moving to project packages, and ultimately leading to retainers. Amanda shares her personal experiences and insights on how these offerings can help build trust with clients and ease them into a long-term working relationship. Grab the replay for the Strategy Sessions as an OBM Workshop >> https://www.amandamcvicker.com/strategy-sessions-as-an-obm-workshop Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the challenges and strategies for returning to work after a vacation. She emphasizes the importance of preparation before leaving, setting client expectations, and managing workload upon return. Amanda shares practical tips for organizing tasks and maintaining communication with clients to ensure a smooth transition back to work. Register for the Strategy Sessions as an OBM Workshop >> https://www.amandamcvicker.com/strategy-sessions-as-an-obm-workshop Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the common feeling among Online Business Managers (OBMs) and Virtual Assistants (VAs) of feeling behind in their business journey. She explores the internal and external pressures that shape these feelings, emphasizing the importance of understanding personal progress and redefining success. Amanda encourages listeners to reflect on their own goals and expectations, highlighting that growth can take many forms beyond just financial success. The episode concludes with a reminder that persistence and self-acceptance are key to navigating the entrepreneurial path. Sign Up for the Six Week OBM >> https://www.amandamcvicker.com/six-week-obm Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode of the OBM Educator, Amanda discusses the importance of remembering your 'why' in business. She emphasizes that understanding the deeper motivations behind your work can provide stability and guidance during challenging times. Amanda shares her personal journey and insights on how to refine and remember your why, offering practical strategies for listeners to incorporate into their daily lives. Register for the Team Hiring for OBMs Workshop - March 25th 1pm EDT (replay available!) - https://www.amandamcvicker.com/team-hiring-for-obms-workshop Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the challenges faced by Online Business Managers (OBMs) when one client or project demands excessive time and attention. She shares personal experiences and offers strategies for managing client priorities, maintaining communication, and recognizing the signs of burnout. Amanda emphasizes the importance of setting boundaries and making necessary changes to ensure a balanced workload across all clients. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the evolving needs of clients in the realm of Online Business Management (OBM) for 2025. She emphasizes the importance of emotional support, ownership, and adaptability in building strong client relationships. The conversation highlights how OBMs can stand out by understanding and addressing the emotional and practical needs of their clients, ultimately leading to long-term partnerships. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
In this episode, Amanda discusses the often unspoken challenges faced during the transition from Virtual Assistant (VA) to Online Business Manager (OBM). She emphasizes the importance of understanding the behind-the-scenes struggles that many experience, which are rarely shared on social media. Amanda shares her personal journey, debunks common myths about becoming an OBM, and highlights the mindset shifts necessary for success. Grab Your First 30 Days as an OBM for $10 off now >> Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5
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