Ecommerce Traffic & Conversion Podcast

Marshall Greenwald, Founder of IoniaPay, sits with hosts Scott Brandley and DJ Sprague to discuss how to eliminate payment fraud and reduce unnecessary costs.   Marshall states, "It's impossible for a merchant to have any fraud chargebacks on our platform." He explains that by "bringing the consumer and the merchant directly together," merchants "take no fraud risk" and "get their money immediately." He emphasizes the power of one-click checkout and instant approvals to increase conversions, streamline the customer experience, and enhance online credibility.    In this episode, you'll learn: Eliminate payment fraud risk and remove chargebacks. Streamline payment processing to achieve instant funding. Increase conversions and gain a 5–10% positive impact on profits.   Tune in now and learn how to cut payment fraud out of the equation. Discover how to improve ratings and position your eCommerce business for long-term growth.   Watch the full episode: Eliminate Payment Fraud with Marshall Greenwald | IoniaPay  [Insert YouTube link] Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague  Marshall Greenwald is the Founder of Ionia, a leading payments platform focused on eliminating fraud and securing digital transactions. With over two decades in the payments industry, he has combined technical expertise to innovate safer, more efficient payment solutions. Before Ionia, he founded Discount Payment Services, serving more than 5,000 companies and processing billions in electronic payments. As CEO, he now leads fundraising, partnership development, and the strategic vision to advance Ionia's fight against payment fraud.   Connect with Marshall Greenwald: Website: https://www.ioniapay.com/    LinkedIn: https://www.linkedin.com/in/marshall-greenwald-9480351/  https://www.linkedin.com/company/ioniaplatform/   Instagram: https://www.instagram.com/marshallgreenwald/  X: https://x.com/IoniaPlatform

Natalie Oldfield, the author of "Trusted: The Proven Path to Customer Loyalty and Business Growth," joins hosts Scott Brandley and DJ Sprague in the essential components of building unbreakable customer trust.    Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives aiming to improve their online reputation. She emphasizes that trust impacts every area of a business, from customer retention to revenue growth, and highlights three key strategies: showing your real self, being transparent through visual content, and leveraging genuine customer reviews to establish strong connections.    In this episode, you'll learn: * How to build unbreakable customer trust through authenticity and social proof. * Practical strategies to boost retention, referrals, and revenue. * The critical role of real connections in creating loyal customers. Learn how you can apply these strategies to build meaningful relationships with your customers. Don't miss out on the chance to boost your brand's credibility and become the go-to choice in your industry.   Watch the full episode: Building Unbreakable Customer Trust with Natalie Oldfield https://youtu.be/RSX0b6EVsnc   Get a copy! Trusted: The Proven Path to Customer Loyalty and Business Growth: https://www.amazon.com/Trusted-Proven-Customer-Loyalty-Business/dp/B0DFPQJKFQ    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague  Natalie Oldfield is an expert in trust-based leadership, dedicated to helping businesses build unbreakable customer relationships. As an author, coach, and speaker, she has guided thousands of professionals to establish trust that drives customer loyalty, repeat business, and brand reputation. Named a Top Thought Leader in Trust five times, Natalie provides practical strategies that inspire real change. Her approach is not about surface-level fixes but about creating a lasting trust that transforms both teams and bottom lines. Join Natalie to learn how trust can be your most powerful business asset.   Connect with Natalie Oldfield: Website: https://www.successthroughtrust.com/   LinkedIn: https://www.linkedin.com/in/nataliedoyleoldfield/

Tamara Thompson, CEO and founder of Broadcast Your Authority joins hosts Scott Brandley and DJ Sprague to share key strategies that make podcasts an incredible tool to ignite eCommerce growth.    Tamara also emphasizes how being a guest on the right podcasts can help you build authority, connect with ideal clients, and expand your reach.   "The key is to find shows that align with your niche and deliver real value to your audience." By doing so, you not only build your personal brand but also tap into an audience that is already interested in your expertise.   In this episode, you'll learn:   How to generate high-quality leads through effective podcast guesting. Proven strategies to expand your audience reach using collaborations. The power of storytelling in building authority and credibility.   Learn how to generate high-quality leads, boost conversions, and build meaningful connections that grow your business. Don't miss out and start transforming your podcasting efforts into a powerful lead-generation engine.   Watch the full episode: Igniting Your eCommerce Growth Through Podcast with Tamara Thompson https://youtu.be/PcbDJpSORco   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague  Tamara Thompson is a podcast marketing expert dedicated to helping top organizations, founders, and practitioners expand their reach by broadcasting their authority and mission online. Specializing in generating high-quality leads, Tamara employs a data-driven approach that transforms content into a powerful business tool. The tailored, done-for-you podcast solutions are designed to capture the attention of your ideal prospects, maximizing engagement across platforms. Tamara ensures that every podcast is not just a production but a growth engine for lasting success.   Connect with Tamara Thompson: Website: https://broadcastyourauthority.com/      LinkedIn: https://www.linkedin.com/in/tamarathompson-serioustakepro/       Youtube: https://www.youtube.com/@broadcastyourauthority    Instagram: https://www.instagram.com/tamarathompsonofficial/    Twitter: https://x.com/_tamarathompson   Facebook: https://www.facebook.com/DirectorTamaraT/

Matthew Stafford, CEO and managing partner of Build Grow Scale (BGS), joins hosts Scott Brandley and DJ Sprague to dive into the world of checkout optimization and how it impacts profitability.    With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and increase net profit. He emphasizes the importance of simplifying the user experience during checkout to turn traffic into sales, offering practical tactics to reduce friction and enhance customer satisfaction.   In this episode, you'll learn:   How to optimize your checkout process to dramatically boost eCommerce profitability. Common pitfalls in the checkout process and how to effectively address them. Proven strategies to reduce friction and convert more visitors into paying customers.   Learn how optimizing your checkout process can turn traffic into paying customers, increase your revenue, and take your eCommerce success to the next level.   Watch the full episode: Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford  https://youtu.be/sfANMSD_BvI   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague  Matthew Stafford, CEO and managing partner of Build Grow Scale, has over three decades of entrepreneurial experience spanning industries such as e-commerce, software, and brick-and-mortar businesses. As an equity owner of several in-house e-commerce brands, Matthew has mentored thousands of store owners and helped hundreds of brands scale past the million-dollar mark, with many reaching $10 million and beyond. Known for his expertise in e-commerce optimization, he has been a prominent speaker on this topic for over seven years, hosting BGS LIVE, North America's largest e-commerce event. Today, Matthew blends his technical knowledge with a focus on personal growth, empowering entrepreneurs to find inner fulfillment alongside professional success.   Connect with Matthew Stafford: Website: https://buildgrowscale.com/    LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/   https://www.linkedin.com/company/build-grow-scale/      Youtube: https://www.youtube.com/user/windowsuccess    Instagram:https://www.instagram.com/matthewstafford815/     Facebook:https://www.facebook.com/matthewjacobstafford/   

Israa Alrawi, founder of The Winbox, shares her expertise in refining email deliverability for optimal eCommerce reach with our host Scott Brandley. She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates.    With her vast experience in helping DTC brands, she provides actionable insights on creating personalized campaigns that address the specific needs of subscribers.      In this episode, you'll learn:   Effective strategies to refine email deliverability and boost eCommerce reach. How to build personalized email campaigns that resonate with your audience. Common email marketing mistakes that hurt deliverability and how to avoid them.   Tune in and learn how to make your email marketing work harder for you and take your eCommerce success to the next level.   Watch the full episode:  Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi https://youtu.be/sfvQcKwYxLk   Open, Click, Grow. Your Guide To Increasing Your Profitability In The Next 30 Days through Email Marketing: https://www.thewinbox.com/    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/   Israa Alrawi is the founder of The Winbox, an email marketing educational platform dedicated to helping direct-to-consumer (DTC) brands scale profitably without relying on discounts. With over eight years of experience, Israa successfully launched her own e-commerce store, scaling it to six figures in just three months, and has since discovered her passion for growing raving buyers through email marketing. She has helped over 1,000 clients and students generate more than $110 million in email revenue, implementing proven strategies to acquire cheaper leads and secure lifetime customers. As an expert in email deliverability, strategy, and retention, Israa also teaches at the SOS Ecom Academy, where she shares her insights on list growth and profit through email.   Connect with Israa Alrawi: Website: https://www.thewinbox.com/   LinkedIn: https://www.linkedin.com/in/israaa/   Twitter: https://x.com/Israa_TheWinbox  Instagram: https://www.instagram.com/the_winbox/

Jim Sterne, co-founder of the Digital Analytics Association, joins hosts Scott Brandley and DJ Sprague and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value.    In this episode, you'll learn:   How to harness data to perfect your attribution model for better marketing insights. The importance of customer lifetime value in evaluating marketing success. Why asking the right questions can help optimize your analytics strategy.   Tune in now to this week's episode to gain the edge you need to dominate the market and elevate your online reputation!   Watch the full episode:  Harnessing Data to Perfect Your Attribution Model with Jim Sterne https://youtu.be/WSVk_pr1A4o   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Jim Sterne is a pioneer in the field of marketing technology, with a career spanning over four decades dedicated to helping businesses harness the power of data to drive their marketing strategies. From the early days of computers in marketing to the latest advancements in generative AI, Jim has been at the forefront of every major shift in the industry. As the founder of the Marketing Analytics Summit and the Digital Analytics Association, he has been instrumental in shaping the way marketers approach data and analytics. A prolific author with a dozen books under his belt, Jim's insights into advertising, customer service, web analytics, and AI have guided countless marketing professionals. During the COVID lockdown, he launched the Analytics Cohorts mutual mentorship program, which continues to thrive. Known for his ability to simplify complex concepts, Jim is a sought-after keynote speaker and consultant, offering his expertise as a "Fractional Evangelist" to those looking to stay ahead in the ever-evolving world of marketing.   Special Offer: https://www.targeting.com/    Connect with Jim Sterne: Website: https://marketinganalyticssummit.com/    LinkedIn: https://www.linkedin.com/in/jimsterne/  Instagram: https://www.instagram.com/jim_sterne/     Twitter: https://x.com/jimsterne  https://x.com/MAS_Conf       Facebook: https://www.facebook.com/MarketingAnalyticsSummit/     

Adam Ortman, President of Kinetic319, shares with hosts Scott Brandley and DJ Sprague how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to maximize revenue. Effective behavioral marketing techniques to boost consumer engagement. Practical strategies for optimizing audience segmentation and messaging. Audience segmentation and personalized messaging can significantly boost conversion rates.  Tune in now to learn how AI and behavioral marketing can revolutionize your social commerce approach, helping you stay ahead in the competitive landscape while maximizing revenue. Watch the full episode: Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman https://youtu.be/ZE_Nqi7S03g Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/  Connect with us: Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/  Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/  Facebook: https://www.facebook.com/scottbrandley1/   Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Adam Ortman is a dynamic force at the intersection of media, technology, and analytics, where he combines innovation with a deep understanding of consumer psychology to drive marketing excellence. As a leader at Kinetic319, Adam partners with top-tier brands like UnitedHealth Group, Nike, and American Express, transforming insights into actionable strategies that fuel significant growth. His thought leadership is frequently showcased in Forbes, Entrepreneur Magazine, Adage, and AdWeek, where he shares pioneering approaches to navigating modern markets. Outside of his professional endeavors, Adam's adventurous spirit thrives in the great outdoors, always fueled by creativity and exploration. Balancing his professional life with a love for nature and his two golden retrievers, Adam continues his quest to leave a lasting impact on the world through innovative marketing campaigns. Connect with Adam Ortman: Website: https://kinetic319.com/  LinkedIn: https://www.linkedin.com/in/adam-ortman/ https://www.linkedin.com/company/kinetic319/    Twitter: https://x.com/kinetic319      Youtube: https://www.youtube.com/channel/UC46k0ZR9oISM79tIObs4HWw    Facebook: https://www.facebook.com/people/Kinetic319/100095513262322/

Hunter Graham, West Coast Operations Manager at Antego Tire & Wheel, joins hosts Scott Brandley and DJ Sprague and shares how Shopper Approved played a vital role in transforming their online presence.  He provides insights on how trust signals like reviews and Q&A can greatly influence customer perception and drive more sales.   In this episode, you'll learn: How Shopper Approved transformed Antego Tire & Wheel's online presence. The impact of effective SEO, reviews, and Q&A on boosting website traffic and conversions. Key strategies for building customer trust and improving eCommerce performance. Tune in to gain practical insights on leveraging tools like Shopper Approved to achieve outstanding results for your online business. Watch the full episode: How Shopper Approved Transformed Antego Tire & Wheel's Online Presence https://youtu.be/2fKMrx_fEEM Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/  Connect with us: Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/  Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/  Facebook: https://www.facebook.com/scottbrandley1/   Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Hunter Graham is the West Coast Operations Manager at Antego Tire & Wheel, overseeing inventory, distribution, order fulfillment, sales, and marketing for the region. With a background enriched by his education at Jacksonville State University (JSU) and his time working at Buffalo Rock Company, Hunter honed exceptional marketing and sales skills. Since joining Antego in 2020, he has leveraged his expertise to streamline operations and drive growth across the West Coast division. His leadership in operational efficiency has helped Antego build a stronger presence in this competitive market. Connect with Hunter Graham: Website: https://antegowheels.com/   LinkedIn: https://www.linkedin.com/in/hunter-graham-661431193/  https://www.linkedin.com/in/antego-wheels-1a661a204/     Twitter: https://x.com/antegowheels   Instagram: https://www.instagram.com/antegowheels/   Facebook: https://www.facebook.com/AntegoWheels/  

Kasim Aslam, Co-Founder of Pareto Talent, joins hosts Scott Brandley and DJ Sprague and breaks down his experience on how hiring international talent can help CEOs and executives focus on what truly matters—growing their businesses. He  highlights the unique opportunities that outsourcing offers, including access to top-tier talent across the globe and enhanced operational efficiency. In this episode, you'll learn: The advantages of leveraging outsourced talent to grow your eCommerce business. How to effectively delegate tasks to focus on high-value activities that drive profits. Why choosing the right offshore talent can elevate your online reputation. Tune in to learn how outsourced expertise can help you get more traffic, boost conversions, and improve your online reputation. Watch the full episode: Unlock eCommerce Growth with Outsourced Expertise with Kasim Aslam: https://youtu.be/uEgz2FxtNwE.  Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/  Connect with us: Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/  Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/  Facebook: https://www.facebook.com/scottbrandley1/   Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Kasim Aslam is a serial entrepreneur and the mastermind behind several seven- and eight-figure businesses, including the largest Google Ads agency in the world, which he successfully exited in 2022. A sought-after expert in PPC strategies, Kasim co-founded Driven Mastermind, an exclusive community for high-performing entrepreneurs, and ParetoTalent.com, a premier recruiting agency for executive assistants. Known for his hands-on approach and impactful insights, he's also a proud Front Row Dad, balancing business success with fatherhood. Through his work, Kasim continues to drive explosive growth for e-commerce brands while empowering entrepreneurs to achieve their fullest potential. Connect with Kasim Aslam: Website: https://paretotalent.com/   LinkedIn: https://www.linkedin.com/in/kasimaslam/ https://www.linkedin.com/company/paretotalent/   Facebook: https://www.facebook.com/paretotalent   Instagram: https://www.instagram.com/paretotalent     Youtube: https://www.youtube.com/@paretotalent  

Melina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing.  Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty. In this episode, you'll learn: How pricing psychology can influence customer behavior and help boost your profits. The importance of anchoring and relativity in pricing strategies. Why understanding cognitive biases is key to effectively positioning your brand. Make your pricing work for you, not against you. Don't miss this opportunity to enhance your pricing strategy, increase conversions, and improve your online reputation. Watch the full episode: Master Pricing Psychology to Maximize Your Profits with Melina Palmer https://youtu.be/ZxUUstC_x04   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague    Melina Palmer is the CEO of The Brainy Business and a leading authority on behavioral economics, guiding companies around the world in applying psychological principles to increase customer engagement and employee buy-in. As the host of The Brainy Business podcast, which has surpassed 1 million downloads in over 170 countries, she shares insights that empower businesses to make smarter decisions. Melina also teaches applied behavioral economics through the Texas A&M Human Behavior Lab. An accomplished author, her books What Your Customer Wants and Can't Tell You and What Your Employees Need and Can't Tell You have garnered international recognition, while her latest book, The Truth About Pricing, has won acclaim for its innovative approach to pricing strategies.   Connect with Melina Palmer: Website: https://www.thebrainybusiness.com  LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/   https://www.linkedin.com/company/the-brainy-business/  Twitter: https://twitter.com/thebrainybiz   YouTube: https://www.youtube.com/c/thebrainybusiness   Instagram: https://www.instagram.com/thebrainybiz/   Facebook: https://www.facebook.com/thebrainybiz/     

Struggling to make your product pages stand out?    In this episode, Siddharth Sinha shares his journey from engineering to becoming a leader in AI-driven visual content. Learn how AI can streamline your content creation process, reduce costs, and generate high-quality images that captivate your audience. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable insights to take your online presence to the next level.  Explore more resources to elevate your online presence. Don't miss this chance to revolutionize your product pages with AI-driven content!  If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week's episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Siddharth Sinha is the co-founder of Dresma and an experienced business leader with a strong background in technology and services. With degrees from INSEAD and Cornell, Siddharth combines his skills in engineering, entrepreneurship, and strategic planning to drive innovation in product page content. As a seasoned professional, he specializes in business development and cross-functional team leadership. Siddharth's expertise in AI tools enables businesses to create stunning product pages that captivate audiences and drive conversions.    Connect with Siddharth Sinha: Website: https://www.dresma.com/     LinkedIn: https://www.linkedin.com/in/siddharthpsinha/  Facebook: https://www.facebook.com/domyshootbydresma/    Instagram: https://www.instagram.com/_domyshoot_/   Youtube: https://www.youtube.com/@domyshootbydresma3203/featured    

Supercharge your eCommerce strategy with AI-driven SEO techniques.    In this episode, Dale Bertrand, the founder of Fire&Spark shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI is reshaping SEO practices, how to effectively use AI for content creation, and the tools and strategies you need to stay competitive. This episode offers essential insights for eCommerce CEOs and executives looking to improve their online reputation and drive significant business growth.   Gain actionable insights on using AI to optimize your content and improve your eCommerce performance.    If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week's episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Dale Bertrand is an SEO expert specializing in AI-driven content strategies with 15 years of experience in online customer acquisition. As the founder of Fire&Spark, Dale uses an SEO for Revenue approach to drive organic sales. He has managed marketing programs for Fortune 500 companies and startups, combining his engineering and AI background to create impactful campaigns. A frequent speaker at industry conferences like HubSpot's Inbound and Content Marketing World, Dale has also trained professionals from companies such as TripAdvisor and Microsoft. Join Dale to learn how AI-driven content can revolutionize your SEO and boost your business growth.   Connect with Dale Bertrand: Website: https://dalebertrand.com/  https://www.fireandspark.com/        LinkedIn: https://www.linkedin.com/in/dalebertrand/ Facebook: https://www.facebook.com/fireandspark   Twitter: https://x.com/Fire_and_Spark   Youtube: https://www.youtube.com/channel/UCUAmGC2P4rEyt36zSDXp1Sw    Don't miss out on this special offer! https://lp.fireandspark.com/ai-overview-content-playbook      #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConvertion  

Maximize your e-commerce success by mastering the art of perfect URL structuring.  In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the impact of URL structure on SEO, and implement strategies to enhance your online presence. This episode is packed with actionable insights for eCommerce CEOs and executives looking to improve their online reputation and drive significant growth. Tune in to this episode to see how perfect URL strategies can boost your e-commerce success. Get practical tips on choosing the right domain names and extensions.  If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week's episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Andrew Allemann is a technology media publisher and expert in domain names and URL structuring, dedicated to helping businesses harness the power of perfect URL structuring for optimal online presence. As the founder of Domain Name Wire, Andrew provides invaluable insights into the domain name industry. He also co-runs Stacey On IoT, focusing on the Internet of Things. With PodcastGuests.com, Andrew has created a service that connects 30,000 users with podcast booking opportunities, enhancing their visibility and reach. Join Andrew to discover how perfect URL structuring can elevate your online presence and drive significant growth for your business.   Connect with Andrew Allemann: Website: https://domainnamewire.com/       LinkedIn: https://www.linkedin.com/in/allemann/ Youtube: https://www.youtube.com/user/DomainNameWire   Facebook: https://www.facebook.com/domainnamewire  Twitter: https://x.com/domainnamewire     #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConvertion  

Boost your e-commerce growth and drive substantial engagement through the power of podcasting.  In this episode, Dustin Riechmann, CEO of 7-Figure Leap Masterminds shares his journey from engineering to becoming a successful entrepreneur. He explains how podcasting played a crucial role in growing his e-commerce brand, FireCreek Snacks, and his mastermind business, 7-Figure Leap. Learn how Dustin transformed his business through strategic podcast guesting and hosting. Tune in to this episode to learn how to amplify your e-commerce growth using podcasting. Don't miss this opportunity to leverage podcasting for greater traffic, conversions, and reviews! If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week's episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/ Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Dustin Riechmann, CEO of 7-Figure Leap Masterminds, knows firsthand the struggles of ineffective marketing efforts. In 2020, facing the brink of losing his business during the pandemic, Dustin discovered the transformative power of podcast guesting. By mastering this art, he generated over $2M in revenue and helped over 250 entrepreneurs achieve similar success. Dustin empowers expert entrepreneurs to secure coveted podcast spots, attract ideal clients, close high-ticket sales, and establish themselves as industry authorities. If you're ready to amplify your brand and propel your business to new heights through podcast guesting, Dustin is here to guide you on this impactful journey.   Connect with Dustin Riechmann: Website: https://7figureleap.com/          LinkedIn: https://www.linkedin.com/in/dustinriechmann/         Facebook: https://www.facebook.com/dustin.riechmann         #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #LinkedInAds #B2BMarketing

Elevate your e-commerce strategy and drive unparalleled engagement with LinkedIn Ads!    In this episode, we dive into the power of LinkedIn Ads for boosting engagement and conversions with insights from AJ Wilcox, founder of B2Linked and a top LinkedIn Ads expert. He shares his extensive experience and innovative strategies for using LinkedIn Ads to target the right audience, optimize ad spend, and achieve significant growth.   Leverage LinkedIn to skyrocket your e-commerce business and tune in to this week's episode of the Ecommerce Traffic & Conversion Podcast to start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   AJ Wilcox is the founder of B2Linked, the only ad agency certified as a LinkedIn partner, specializing in maximizing LinkedIn Ads performance while keeping costs efficient. With over $150M in managed LinkedIn Ads spend, AJ and his team have a proven track record of success, including managing five of LinkedIn's top 10-spending accounts. Passionate about LinkedIn Ads since 2011, AJ has grown B2Linked into a team of 12 experts, developing proprietary tools for unprecedented ad management scale. Ideal for B2B products with high deal sizes, white-collar recruiting, and higher education, AJ's strategies debunk the myth that LinkedIn Ads are ineffective. A sought-after speaker at over 80 conventions and a guest on 200+ podcasts, AJ shares his expertise to help businesses skyrocket their engagement using LinkedIn Ads.   Connect with AJ Wilcox: Website: https://b2linked.com/         LinkedIn: https://www.linkedin.com/in/wilcoxaj/        X: https://x.com/wilcoxaj

Transform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site's conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO).  Marty shares his journey and the proven tactics he uses to help businesses optimize their websites for better performance. Discover how to enhance user experience, reduce friction, and implement quick wins that drive more traffic, conversions, and sales.  Don't miss this opportunity to transform your site into a conversion powerhouse! If you're serious about leveraging CRO to skyrocket your e-commerce business, tune in to this week's episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Marty Greif is a seasoned expert in website conversion optimization, dedicated to helping businesses overcome the challenges of stagnating revenue and climbing acquisition costs. As the force behind SiteTuners, Marty specializes in tailored website design, ongoing optimization, and comprehensive testing to align your visitors' needs with your business goals. With over 2100 companies trusting SiteTuners, Marty's strategies consistently deliver at least a 25% increase in conversion rates within six months. Clients like Jason McCloud of Brookdale Senior Living and Warren Jolly of Affiliate Media have seen immediate and significant improvements in leads and conversions. Marty's expertise simplifies purchasing processes, enhances form downloads, streamlines lead generation, and optimizes user journeys for better engagement.    Connect with Marty Greif: Website: https://sitetuners.com/        LinkedIn: https://www.linkedin.com/in/martingreif/       Instagram: https://www.instagram.com/sitetunerscro/   Facebook: https://www.facebook.com/SiteTunersCRO/    Youtube: https://www.youtube.com/@sitetuners 

Maximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of the year.  Ryan also shares his extensive experience in digital marketing and offers actionable insights into crafting effective PPC campaigns for the holiday season. Whether you're an eCommerce CEO or a marketing executive, you'll find valuable strategies to improve your online reputation. Tune in to this episode of the Ecommerce Traffic & Conversion Podcast and discover proven holiday PPC strategies to boost your sales and conversions. Don't miss this opportunity to make your holiday season the most profitable yet!  Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position, where he has driven growth strategies for notable brands like Fossil, Harry and David, Dallas Cowboys, and Swissgear. Regularly speaking alongside industry giants like Google and Microsoft, Ryan shares his expertise on online growth strategies across the country. He emphasizes the increasing importance of eCommerce and shopping ads, urging brands not to overlook platforms like Bing for easy conversions. A firm believer in learning from failures, Ryan's missteps have paved the way for his success, such as a significant legal oversight that led him to Logical Position. Known for balancing business opportunities with family commitments, Ryan attributes his ability to say "no" to his wife's vigilant time management.   Connect with Ryan Garrow: Website: https://www.logicalposition.com/        LinkedIn: https://www.linkedin.com/in/ryangarrow/   

Unlock the secrets to sales mastery with proven influence principles.   In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence.  Discover how leveraging principles like authority, scarcity, and reciprocity can transform your sales approach and boost your e-commerce success. Tune in to this episode to harness the power of influence and master your sales strategy.  Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Brian Ahearn is an international speaker, coach, and consultant known for his expertise in ethical influence and sales mastery. As one of only a dozen people globally certified by Robert Cialdini to teach his methodology, Brian delivers impactful training through the Principles of Persuasion Workshop® and Moment Maker Workshop®. With a passion for sharing the science of influence, Brian has authored several influential books, including "Influence People" and "Persuasive Selling for Relationship Driven Insurance Agents." His courses on persuasion have reached over 700,000 people worldwide. Brian's dynamic presentations have garnered high praise, equating his stage presence to that of Colin Powell and Marcus Luttrell. Committed to helping professionals achieve greater success and happiness, Brian continues to empower individuals and organizations with actionable insights and practical strategies for ethical influence.   Connect with Brian Ahearn: Website: https://influencepeople.biz/       LinkedIn: https://www.linkedin.com/in/brianfahearn/       Instagram: https://www.instagram.com/brianahearn/  Twitter: https://x.com/brianahearn   Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn   Youtube: https://www.youtube.com/channel/UCyD_YhPzafzXUmtDhPWyDow

Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer's journey, optimize the user experience, and create a seamless path to purchase. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable strategies to enhance your business growth. Watch this episode to unveil the secrets of frictionless marketing and transform your e-commerce strategy. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week's episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Roger Dooley has been a pioneer in the field of neuromarketing for over a decade, dedicating his career to helping businesses market and sell more effectively using brain science and behavior research. An entrepreneur turned writer, Roger shares insights on marketing, productivity, and business strategies through his popular blog, Neuromarketing, and his Brainy Marketing column on Forbes.com. He is the author of the best-selling book "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" and is currently working on his latest project, "The Persuasion Slide." As a keynote speaker, Roger has captivated audiences worldwide, tailoring his science-based business strategies to diverse groups from digital marketers to IT resellers. His Brainfluence Podcast features conversations with industry experts like Robert Cialdini and Dan Ariely, making complex research accessible and actionable. Based in Austin, Texas, Roger continues to explore and share cutting-edge insights in marketing and productivity.   Connect with Roger Dooley: Website: https://www.rogerdooley.com/  https://www.neurosciencemarketing.com/     LinkedIn: https://www.linkedin.com/in/dooley/      Instagram: https://www.instagram.com/rogerdooley/ Twitter: https://x.com/rogerdooley  Facebook: https://www.facebook.com/roger.dooley  Youtube: https://www.youtube.com/channel/UCXPHdbsV1dntZ88omECy62A

Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer personas to understanding the long tail of PR, David's strategies are essential for eCommerce CEOs and executives looking to increase conversions and build a loyal customer base. Learn how to create content that not only attracts but also retains and engages your audience. tune in to this week's episode of the Ecommerce Traffic & Conversion Podcast and learn how to implement content strategies that drive growth for your eCommerce business! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called "Latter-Day Lights," balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane "DJ" Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   David Meerman Scott is a visionary marketing strategist and best-selling author known for his transformative ideas on aligning marketing with how people buy. After being fired for his radical ideas in 2002, he authored 12 books, including the modern business classic "The New Rules of Marketing & PR," which has sold 425,000 copies in 30 languages. His expertise spans various new communication forms like blogs, podcasts, and social networking, emphasizing direct market engagement. An independent advisor and investor in disruptive companies, David also serves as a Go-to-Market LP at Stage 2 Capital. His latest book, "Fanocracy," co-authored with his daughter, explores turning customers into loyal fans, further showcasing his innovative marketing approach.   Connect with David Meerman Scott: Website: https://www.davidmeermanscott.com/   LinkedIn: https://www.linkedin.com/in/davidmeermanscott/  Instagram: https://www.instagram.com/dmscott/    Twitter: https://x.com/dmscott