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Money Magnet Mama
Money Magnet Mama
Author: Masha Goins
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Welcome to Money Magnet Mama, where magnetic marketing meets money mindset and online business strategy.
This podcast is for the heart-centered entrepreneur, small business owner, or multi-passionate creative who doesn’t fit in with the toxic hustle culture and the bro marketing sleaze, and wants to build their abundant life and dream business differently: with heart and soul, joy and ease.
From chill launch and evergreen sales strategies, the energetics of pricing, to high ticket group coaching programs, I’m going to dish on all the secrets to making more, and working less.
I’m Masha Goins, Business Coach, Pricing Strategist, and Money Mindset Queen, who went from being a burned out working mom with a dream, to owning a multi-six-figure ONline business that lights me up, and allows me the freedom to only work part time hours, and spend most of my time living OFFline.
It’s my soul’s purpose to teach you how to go from the grind of trading time for money, to scaling your time freedom and passive revenue by chasing joy, and practicing ease.
Let’s get Goins!
xo, Masha
mashagoins.com
IG @moneymagnetmama
This podcast is for the heart-centered entrepreneur, small business owner, or multi-passionate creative who doesn’t fit in with the toxic hustle culture and the bro marketing sleaze, and wants to build their abundant life and dream business differently: with heart and soul, joy and ease.
From chill launch and evergreen sales strategies, the energetics of pricing, to high ticket group coaching programs, I’m going to dish on all the secrets to making more, and working less.
I’m Masha Goins, Business Coach, Pricing Strategist, and Money Mindset Queen, who went from being a burned out working mom with a dream, to owning a multi-six-figure ONline business that lights me up, and allows me the freedom to only work part time hours, and spend most of my time living OFFline.
It’s my soul’s purpose to teach you how to go from the grind of trading time for money, to scaling your time freedom and passive revenue by chasing joy, and practicing ease.
Let’s get Goins!
xo, Masha
mashagoins.com
IG @moneymagnetmama
93 Episodes
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🚨Hey to 100K® Express 90-Day Group Coaching Accelerator 🚀 Learn all about it here.
What if your entire online business could be built around one simple signature offer?
Not 7 offers.
Not a complicated funnel stack that drains your time and energy.
Just one powerful group coaching program that delivers real results… and sells again and again.
In this episode, I’m sharing a major shift inside my own business and the exact reason I redesigned my signature program into a 90-day accelerator focused on helping you create a simple, scalable evergreen group coaching program that can become your six-figure online business.
Because the truth is… you only need one offer that actually works.
Inside this episode, you’ll learn:
why one signature offer can outperform multiple scattered offers
how a 90-day implementation sprint accelerates momentum
why smart entrepreneurs often overcomplicate their business model
how to transform an existing course, membership, or service into a scalable group coaching program
how to create recurring enrollment without constantly starting from scratch
how to design a business that supports your life
We’re talking about the power of simplifying your offer ecosystem and focusing on a single signature program that becomes the foundation of your revenue, impact, and freedom.
This is the anti-hustle path to building a business that supports your life… not the other way around.
xo, Masha
Links & Resources:
Learn more about Hey to 100K® Express here.
Submit your question for a future BizCoaching Quickie here.
Want to chat? DM me on IG.
Want some free business coaching from me? Submit your question here and I’ll answer it on the podcast!
Are you struggling to scale your coaching business without burning out?
In this episode of Money Magnet Mama, I’m answering listener questions about running successful group coaching programs, building effective follow-up systems, and mastering discovery calls.
What you’ll learn in this episode:
The ideal frequency and structure for live group coaching sessions.
Why the hybrid evergreen model is the ultimate solution for scalability and client success.
How to create a Flamingo follow-up system that nurtures leads without feeling pushy.
Tips for running discovery calls that feel authentic and avoid high-pressure tactics.
Whether you're a seasoned coach or just starting out, this episode is packed with actionable advice to help you grow your coaching business while maintaining balance and avoiding burnout.
Links & Resources:
Submit your question for a future Biz Coaching Quickie
Learn more about my Hey to 100K® program
Want some free business coaching from me? Submit your question here and I’ll answer it on the podcast!
What if the same pattern that’s exhausting you in your business… is also showing up in your relationship?
In this episode, I’m sitting down with Laura Amador, relationship coach for wives who feel resentful, exhausted, and disconnected in their marriage, and also a past client of mine… and this conversation is such a powerful full-circle moment.
We go deep into something I see all the time with women in business:
over-functioning.
Doing too much.
Holding everything together.
Losing yourself in the process.
Laura shares how this pattern first showed up in her marriage… and then quietly followed her into her business, leading to burnout, overgiving, and depletion.
And then we unpack what shifted.
Inside this conversation, we talk about:
How over-functioning and “eldest daughter energy” impacts your business and relationships
Why burnout isn’t a time problem… it’s a pattern
How Laura restructured her coaching business to support more clients with less overwhelm
The shift from 1:1 burnout to scalable, sustainable group coaching
How to build a business that actually supports your life (not consumes it)
What to do when your partner doesn’t fully support your business (this part is so good)
Why your marketing doesn’t have to look like everyone else’s (goodbye social media pressure)
Laura also shares how she walked away from Instagram, leaned into blogging and podcasting, and created a business that feels aligned, spacious, and actually enjoyable.
This is the kind of conversation that reminds you…
You don’t have to hustle harder.
You don’t have to prove your worth through exhaustion.
You get to build a business that feels like your life supports it… not the other way around.
🔗 Connect with Laura Amador:
📝 Explore her recent blog posts here.
🎧 Listen to her podcast Softening Into Love.
👉🏻 Grab her freebie: 3 Simple Shifts to Reignite Connection
Interested in exploring group coaching? Check out my signature program, Hey to 100k® here. 🦩💖
🎙️ Got a Question You Want Me to Answer on the Podcast?
I’m now doing Biz Coaching Quickies episodes where I answer your real questions on business, marketing, mindset, and growth.
Submit your question here.
xo, Masha
Want to get coached for free? Biz Coaching Quickies are here!
I'm recording Q&A episodes where I answer your questions about online business, marketing, messaging, visibility, money mindset, and success. Simply submit your question on my website and I'll answer it on air! Submit your questions here.
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This episode is a special re-air.
I was recently invited onto Neuro PT Made Easy, hosted by Lily Jimenez, as part of her new series, Neuropreneurship Made Easy.
In this series, Lily highlights physical therapists who are building businesses beyond traditional clinic models. And our conversation turned into something much deeper than business strategy.
We talked about what really holds women back.
In this episode, I share:
My journey from corporate burnout to building a multi six figure online business in part time hours
Why women struggle with visibility
The sister wound and how it shows up in business
Comparison on social media and “comparisonitis”
Imposter syndrome and automatic negative thoughts
Why follower count has nothing to do with revenue
Why you must crown yourself instead of waiting for permission
We also explored something powerful for healers and practitioners: how visibility fear is often rooted in generational conditioning, not lack of skill.
If you are a woman building something online and you feel:
Behind
Not qualified enough
Triggered by other women in your space
Afraid to fully show up
This conversation will resonate.
xo, Masha
Episode Links:
💻 GPT Magnetic Message Coach 🦩🧲
👉🏻Hey to 100k® Group Coaching Program👯♀️💖
If you’ve ever had one of those moments where you look at your bank account and think:
“Okay… I need money coming in, and I need it… yesterday.”
This episode is going to feel like a warm blanket, a deep exhale, and a roadmap all at once.
Inside, I’m breaking down exactly how to create fast cash in your coaching or course-creator business- without launching, without posting more, and without spinning out in panic.
These are the same strategies I used when I went from scrambling to stable… and eventually to multi–six figures working part time.
In this episode, you’ll learn:
3 types of cash-injection offers you can create today
Why small, simple offers convert faster than big ones when you need money now
The mindset shift that instantly opens the door to new revenue
How to sell quickly- without pressure, without burnout, and without discounting your signature offer
Real client examples of “fast cash” strategies that work beautifully (even with small audiences)
If you’ve been feeling stuck, scattered, or stressed about money… this episode will give you clarity, confidence, and a clear next step.
Let’s get you earning with alignment, not anxiety.
xo, Masha
🎧 Referenced Episode:
Episode 2: The Secret about Money Blocks! The Energy of Money, Your Pricing, and How to Attract Abudance.
💞 Ready for Deeper Support?
If you’re craving a sisterhood rooted in collaboration instead of comparison, explore my signature group coaching program: Hey to 100K®
Curious if it’s aligned? Book a 1:1 call with me.
If social media leaves you feeling behind, insecure, or questioning whether you’re cut out for this… this episode is going to hit home.
I unpack the deep emotional triggers that surface when women entrepreneurs show up online. From comparison spirals to imposter syndrome to what I call “ANT infestations” (automatic negative thoughts), this conversation goes beyond strategy and into healing.
Because the truth is this:
Your visibility fears are not about Instagram.
They are about conditioning.
They are about the Sister Wound.
Inside this episode, I share:
What the “Sister Wound” is and how it impacts women in business
Why social media comparison feels so personal
How automatic negative thoughts sabotage your confidence
The connection between imposter syndrome and visibility
Why there is no competition, only conditioning
Practical ways to stop doomscrolling and protect your energy
How to reframe other women’s success as proof of possibility
You are not behind.
You are not late.
You are not less than.
You are in a category of one.
If you’ve been hiding, hesitating, or holding back online, this episode will help you reclaim your voice and take up space.
xo, Masha
Shift your mindset with a free 20-minute Biz Breakthru Call.
Are you busy… but still stuck?
In this episode of Money Magnet Mama, I’m breaking down the sneakiest form of procrastination I see in online businesses- the kind that looks productive on the surface but keeps you from actually selling, launching, and moving forward.
If you’ve been planning, learning, tweaking, consuming, or “getting ready” for far too long, this conversation will hit home.
Inside this episode, we talk about:
The three most common procrastination patterns for entrepreneurs
Why over-planning, content creation, and “learning mode” can keep you stuck
The difference between being strategically stuck vs energetically stuck
How white space creates clarity, alignment, and creative breakthroughs
Why selling first builds confidence faster than perfecting your strategy
How to stop strategy hopping and simplify your next steps
The mindset shift that helps you move through resistance instead of avoiding it
This episode is a reminder that there’s nothing wrong with you, and that momentum doesn’t come from doing more, but from doing the right things in the right order.
Listen in and let this be the nudge you need to move forward with clarity and courage.
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
🎧 Referenced Episode:
Episode 9: Thinking of Pivoting Your Online Business? Stop Overthinking Your Niche and Create Clarity and Success with Soul Alignment (Despite Your Fear of Failure)
Clarity first. Strategy second. Book a free Biz Breakthru Call.
Growing your email list doesn’t have to mean posting every day, chasing algorithms, or spending thousands on ads.
In this episode of Money Magnet Mama, I’m joined by Jess Tutton, ads and funnel strategist for coaches and service providers, to talk about how to grow an email list of dream clients using Meta ads... even with a small budget.
This is a grounded, practical conversation for anyone who wants more consistency in their marketing without more hustle.
If you’ve ever thought:
“Ads feel overwhelming or risky”
“I don’t want to spend money just to test things”
“I want leads who actually convert, not just more people”
“I’m tired of relying only on social media”
This episode will bring clarity.
We cover:
Why email lists still matter more than followers
What kind of funnels work best for coaches and service providers
How to start ads with as little as $5–$10/day
What not to do when running Meta ads
How ads support trust and visibility instead of replacing them
Why ads work best when paired with aligned messaging
Jess breaks down ads in a way that feels doable, calm, and sustainable, especially if you want your business to grow without being glued to your phone.
🔗 Episode Links:
📚 Check out Jess' All About Ads course here.
💫 Connect with Jess on Instagram: @jessica_tutton
👉 Book your Free 20-Minute Biz Breakthrough Call with Me
This is a private, no-pressure conversation to get clear on what’s working, what’s stuck, and what would actually move the needle in your business right now.
Shift your money mindset with a free 20-minute Biz Breakthru Call.
Pricing your digital course shouldn’t feel confusing, stressful, or like a guessing game.
In this episode, I’m breaking down exactly how to price and position your online course inside a strategic offer stack, so you can grow your revenue sustainably-without burning out, underpricing yourself, or relying on constant launches.
If you’ve ever:
Wondered if your course is priced too low (or too high)
Felt stuck trying to hit income goals with a small audience
Relied only on low-ticket offers and felt exhausted by volume
Overdelivered while under-earning
Questioned how people actually reach six figures with courses
This episode will bring clarity.
Inside, I walk you through:
What an offer stack actually is (and why every business already has one)
Why low-ticket offers alone make scaling harder than it needs to be
How pricing affects energy, confidence, and buyer commitment
The math behind hitting consistent revenue goals without hustle
Why excitement, alignment, and joy are non-negotiable for selling
How to shape-shift an existing course, membership, or 1:1 offer into something more profitable and sustainable
I also share real examples from my own business and clients who scaled their income not by doing more, but by pricing, positioning, and structuring their offers more intentionally.
If you’re ready to stop overthinking your pricing and start building a business model that actually supports your life, this episode is a must-listen.
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
📌 Free Resources:
Want to Level UP with High Ticket Group Coaching? Grab my FREE Training Here.
Free 20-Minute Biz Breakthrough Call
A private, no-pressure conversation with me to get clarity on your offers, messaging, and next revenue move.
Clarity first. Strategy second. Book a free Biz Breakthru Call.
What if your audience trusted you before you ever pitched an offer?
In this episode of Money Magnet Mama, I’m joined by Mariana, Brand Video Strategist and Founder of BrandMagnetic, to talk about one of the most powerful (and overlooked) tools in online business: the brand video.
This isn’t a sales video.
It’s not a funnel.
And it doesn’t rely on pressure or pitching.
Instead, it builds deep trust, emotional connection, and resonance—so your offers feel like an easy yes.
In this episode, we cover:
Why most lead magnets fail to create real trust
How brand videos pre-sell your offers without pitching
The four trust triggers that shorten the sales cycle
Why human connection matters more than ever in the AI era
Where brand videos fit inside your business ecosystem
If you’ve ever felt like people follow you but don’t convert—or that your content isn’t fully communicating who you are—this conversation will shift how you think about marketing.
🔗 Resources:
💫 Connect with Mariana on Instagram: @brandmagnetic
✨ See how a brand video can build trust, emotional connection, and authority by watching Mariana's Brandy Story Video here.
🔥 Grab Mariana's Mini Offer: Instant Yes Machine™ (an AI tool built using her Trust Trigger™ Method) here. (Use code MONEYMAGNET to get 50% off!)
If listening to this episode made you realize you want clarity on your offers, messaging, or next revenue move…
👉 Book your Free 20-Minute Biz Breakthrough Call with Me
This is aa private, no-pressure conversation to get clear on what’s working, what’s stuck, and what would actually move the needle in your business right now.
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
Energy feeling off? Find clarity with a free 20-min Biz Breakthru Call.
Selling online used to feel heavy for me.
Awkward.
Draining.
Like I had to become someone I wasn’t just to make money.
In this episode of Money Magnet Mama, I’m sharing exactly how I launched a profitable group coaching program and brought in $60,000 in 30 days—without ads, without posting every day, and without nervous-system overload.
If traditional launches have ever made you feel stressed, pressured, or burned out, this episode is your permission slip to do things differently.
Inside this episode, I’m breaking down:
How I reframed selling from something I dreaded into an act of deep service
Why bro-marketing, fake urgency, and pressure tactics never worked for me
How I sell and launch in a way that feels calm, ethical, and sustainable
What actually moved the needle in my business (without growing my audience)
How I built a sales process that supports my life instead of consuming it
I also introduce my Launch & Chill™ philosophy—a soul-aligned, nervous-system-friendly way to sell that works beautifully for heart-centered entrepreneurs.
✨ If you’ve been creating content but not seeing consistent sales, this episode will completely shift how you think about selling.
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
📌 Free Resources:
Free Audio Training: “$60K in 30 Days – Launch & Chill”
A private, podcast-style training where I break down my organic, high-profit launch strategy step by step.
Free 20-Minute Biz Breakthrough Call
A private, no-pressure conversation with me to get clarity on your offers, messaging, and next revenue move
Clarity first. Strategy second. Book a free Biz Breakthru Call.
Money doesn’t disappear because you’re bad with it - it disappears when there’s no system holding it.
In this episode, I’m joined by my own financial coaches, Shana & Vanessa (aka the Budget Besties), to break down the anti-budget system that completely transformed how I manage both my business and personal finances.
We talk about:
Why “just make more money” doesn’t fix cash flow stress
How budgeting can actually create freedom, not restriction
The difference between monthly budgeting vs. planning for your entire life
Why entrepreneurs need separate systems for bills, spending, and savings
How clarity around your numbers leads to calmer decisions in business and life
The hidden mental load women carry around money -and how to release it
This conversation is especially powerful for entrepreneurs who are making good money… but still feel like it’s slipping through their fingers.
✨ Free Resources & Links
👉 Check out the Budget Besties' System here.
👉 Listen to the Budget Besties Podcast here.
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
✨ Want personalized support breaking through your money blocks?
Book a free 20-minute Business Breakthrough Call with me and we’ll map out exactly what’s holding you back, and how to move forward with clarity and confidence.
💸 Ready to build a sustainable, soul-aligned six-figure business?
Learn more about Hey to 100k®, my signature program for heart-centered entrepreneurs.
Money blocks are not about how much money you have.
They’re about how safe, worthy, and open you feel to receiving.
In this episode, I’m breaking down the real reason money feels hard, inconsistent, or stressful- even when you’re doing “all the right things” in your business. We’re talking about the energetics of money, pricing, selling resistance, and why so many smart, capable entrepreneurs unknowingly block their own abundance.
This is foundational work. If you’ve ever felt stuck in underpricing, over-giving, procrastinating on launching, or anxious about money no matter how much you make- this episode will hit home.
In this episode, I cover:
What money blocks actually are (and why everyone has them)
How self-worth and safety impact your income
Why underpricing and over-giving are energetic patterns
The hidden fear of success (yes, it’s real)
How money behaves like energy, and what that means for your business
Simple awareness shifts that start unlocking abundance immediately
If this episode resonates, I’d be so grateful if you left a ⭐⭐⭐⭐⭐ rating and review- it helps this podcast reach more women who need this message.
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
Need clarity in your business? Book a free 20-minute Biz Breakthru Call for personalized guidance and a clear next step.
If you’re navigating perimenopause or menopause and building an online business… this episode is a breath of fresh air.
I sat down with Dr. Preeti Jha — Physical Therapist, Strength Coach, and founder of Pure Rehab Yoga — to talk about two things midlife women rarely hear in the same conversation:
💛 how to strength train safely and pain-free during perimenopause/menopause
💛 how to grow your online business sustainably, without burning yourself out
Because the truth is:
your body and your business are more connected than you think.
✨ In this episode, we dive into:
🧠 The REAL reason strength training feels harder in perimenopause & menopause
…and how to rebuild strength without injury, flare-ups, or nervous-system overload.
🏋🏽♀️ Why “no pain, no gain” harms midlife women
and how Preeti’s PT-informed, yoga-infused strength method changes everything.
💛 The emotional + energetic load midlife women carry
and how honoring your nervous system makes both fitness and business easier.
💻 Preeti’s online business evolution
from overthinking and overworking → to business simplicity and aligned strategy.
📉 Why trying to be everywhere online fails (especially in midlife)
and how she scaled her programs using clarity, messaging, and a simplified customer journey.
🌿 The connection between women’s health and women’s entrepreneurship
and why tuning into your body’s needs leads to better business decisions.
🔗 Preeti’s Free Beginner Guide
Start here — her foundational strength guide for women 40+
🔗 Connect with Preeti
Instagram — @purerehabyoga
LinkedIn — Dr. Preeti Jha DPT OCS
💛 Want my help building your signature program like Strength Shift?
Book a FREE 20-minute Biz Breakthrough Call with me:
We’ll map out your next best step to grow a soul-aligned, scalable online business — without the burnout or bro-marketing noise.
Curious about my full program, Hey to 100K®? Check it out here.
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
Your next level starts with clarity. Book a free 20-min Biz Breakthru Call with me.
If you’ve ever looked at someone else’s success and thought “Why is this taking me so long?” — this episode is for you.
In today’s solo episode of Money Magnet Mama, I’m pulling back the curtain and sharing my real journey from self-doubt, burnout, and failed launches… to building a multi-six-figure, soul-led online business that supports my life (not consumes it).
This wasn’t an overnight success story. It was messy, emotional, nonlinear — and deeply human.
In this episode, I share:
What actually happened during my first failed launch (and why it almost made me quit)
How underpricing, perfectionism, and money blocks slowed my early growth
The pivot that changed everything — from bloated courses to aligned offers
How I replaced hustle with sustainability and time freedom
Why alignment (not strategy alone) was the real unlock
The mindset shift that helped me keep going when things felt impossible
If you’re in the messy middle… doubting yourself… or wondering whether your dream is still “meant for you,” I recorded this episode for you.
Ready for personalized support?
If you want help clarifying your offers, simplifying your strategy, or mapping your next aligned move, you can book a free 20-minute Business Breakthrough Call with me here:
👉 Book your free 20-minute breakthrough call
Want to build consistent, soul-aligned income?
Learn more about Hey to 100k®, my signature coaching container for online entrepreneurs who want sustainable six-figure growth without hustle:
👉 Explore Hey to 100k®
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
Clarity first. Strategy second. Book a free 20-min Biz Breakthru Call with me.
I sat down with Noriko Abenojar — social worker, friendship and parenting coach who helps neurodivergent children (autistic, ADHD, PDA, etc.) and their families build real social skills, confidence, and connection.
Noriko started in deeply relational, in-person work — supporting families one-on-one — and recently expanded those supports into a scalable online model so she can serve more families without burning out. She discovered my work through Amy Porterfield’s Momentum community and joined Hey to 100k® less than a year ago, which helped her structure her offers and sell more confidently.
In this episode we talk about:
Why social skills coaching for neurodivergent kids needs to be trauma-aware, brain-informed, and family-centered
How Noriko translated hands-on, in-person therapy-style support into accessible online programs and parent coaching offers
The mindset shifts that moved her from overgiving in 1:1 work to designing scalable group and evergreen options
Concrete, compassionate strategies parents can use today to support friendship-building and emotional regulation
How she validated her first scalable offers and built step-by-step without burning out
Resources mentioned
Learn the 4 Essential Keys to Growing Friendships in Neurodivergent Kids (free video training & companion workbook)
Subscribe to Noriko's Parenting REdefined FREE newsletter
Connect with Noriko on Instagram: @norikoabenojar
💡If this episode lights something up and you want help mapping a scalable offer:
Book a free 20-minute Biz Breakthrough Call with me
Learn more about Hey to 100k®
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
Energy feeling off? Find clarity with a free 20-min Biz Breakthru Call.
If you’re an empath, introvert, or highly sensitive soul trying to grow an online business in a world that glorifies constant posting, nonstop visibility, and bro-marketing hustle…
this episode is going to feel like a deep exhale.
Because same, my friend.
I’m a total bookworm, an introverted empath, and someone who used to feel physically ill at the thought of showing up on social media — especially on video.
And yet?
I’ve now built a multi-six-figure business almost entirely through organic social media… without burning out, faking my energy, or forcing myself to be someone I’m not.
In this episode, I’m breaking down:
💗 What “Visibility Fear” really is — and why it hits empaths so hard
💗 Why you don’t need to be loud, polished, or extroverted to attract clients
💗 How to stop apologizing for taking up space (online and in real life)
💗 Why your content isn’t converting if you’re hiding behind value posts
💗 How to show up online in a way that feels safe, sustainable & soul-aligned
💗 The 5-step framework introverts LOVE for intentional, low-energy marketing
💗 And how to let your soul shine online… even if visibility currently feels terrifying
You don’t need to pretend.
You don’t need a huge audience.
And you definitely don’t need to post 5 reels a day like the bro-marketers tell you.
You just need a gentle, aligned system — one that works with your energy, not against it.
If you’re ready to attract your flamingos (dream clients!) in a way that feels nurturing, authentic, and doable… this episode is going to shift everything.
🔮 Ready for a breakthrough? Book your FREE 20-minute Business Breakthrough Call
If this episode hit home and you’re craving personalized support, clarity, and a simple strategy that actually feels good for your nervous system…
✨ Book your free 20-minute call with me here.
Want the full step-by-step program where I teach my entire four-hour-a-week marketing framework and visibility system (Shine Time)?
💖 Explore Hey to 100k® here.
xo, Masha
💞 Let's connect:
LinkedIn | Instagram
Clarity first. Strategy second. Book a free Biz Breakthru Call with me.
What does it really look like to build a tech company from scratch — as a woman, a founder, a mother, and a deeply intuitive leader?
And what happens when you hit the wall of burnout… but choose to rebuild your business from a place of ease, alignment, and sovereignty instead of hustle?
This week, I sit down with the extraordinary Heather Udo, Founder & CEO of Shoppable — a SaaS platform powering shoppable experiences for major retailers, global CPG brands, and creators.
Heather shares the truth behind:
✨ Growing Shoppable into a profitable tech company over 14 years
✨ Navigating male-dominated startup culture
✨ Raising (or intentionally not raising) VC funding
✨ Coaching first-time tech founders
✨ Being a mother while running a company
✨ Using AI the right way for e-commerce
✨ Rebuilding after burnout
✨ Creating a life and business led by alignment, not adrenaline
She also breaks down how Shoppable helps stylists, bloggers, designers & creators stop losing commission to coupon extensions (👀) and start earning predictable income — while owning their customer data.
This conversation is packed with insight, transparency, and grounded advice for any entrepreneur building something bigger than themselves.
🔗 MENTIONED IN THIS EPISODE
👉🏻 Connect with Heather: @heather.udo
🎁 Grab Heather's Startup CEO Cheat Sheet (with links to free legal templates) here → https://www.heatherudo.com/resources
💝 Looking for Shoppable resources? Email sales@shoppable.com and mention this podcast episode to receive 15% off* your license fee. (*New customers only.)
✨ Book a free 20-Minute Biz Breakthrough Call with me- Let’s map out your next income leap, together 💖
xo, Masha
💞 Let's connect:
LinkedIn | Instagram
🪄 Want my eyes on your business? Book a free 20-minute Biz Breakthrough Call.
Let’s uncover where you’re leaking time, leaking profit, and leaking potential — and map out your next aligned steps.
👉 Book your free call here
Time freedom is the real flex — not hustle, not burnout, not the “rise and grind” culture we’ve all been conditioned to recreate.
In this episode, I’m sharing the exact mindset shifts, systems, and personal realizations that allowed me to grow a multi–six-figure online business… while working anywhere from 5 to 20 hours a week.
Inside this episode, I dive into:
✨ The moment I realized time—not money—is our most valuable currency
✨ How motherhood cracked me open and changed how I work forever
✨ Why hustle culture keeps you broke, burnt out, and chasing the wrong things
✨ How to identify the tasks that actually move the needle in your business
✨ The guilt cycle: why high-achieving women struggle to rest
✨ My 4-Step SHINE Time Visibility System (so you never need to live on social again)
✨ Why working less made me more profitable than working harder ever did
If you’re craving more income, more freedom, more presence with your people — without sacrificing your health, joy, or sanity — this episode is your permission slip.
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
Curious about Hey to 100k®? Learn More Here.
Clarity first. Strategy second. Book a free Biz Breakthru Call with me.
Ever feel like happiness is something you’ll finally reach once you hit that next goal, fix your schedule, or “get your life together”? 🫠
In this soul-soothing conversation, I sit down with my former client and Hey to 100K® alum Nithya Karia, author of High Vibe Habits: Because Happiness Isn’t a Waiting Game, It’s a Creating Game, to unpack how joy isn’t something you chase—it’s something you cultivate right now, in the middle of real life.
We talk about:
✨ How to shift from survival mode to creation mode
✨ The 5 “High Vibe” Habits that elevate your energy: Clarity, Control, Confidence, Curiosity & Creativity
✨ How to spot and stop energy leaks (yes, even the sneaky ones like over-giving)
✨ What it really means to “be enough” as a woman, a mother, and an entrepreneur
✨ Nithya’s incredible world-schooling journey—living and learning across continents with her kids
If you’ve ever struggled with burnout, overthinking, or feeling like your joy got lost under your to-do list, this episode will bring you back to center. 🌿
Connect with Nithya:
📚 High Vibe Habits → Find it on Amazon
✅ High Vibe Quickstart Checklist → https://nithyakaria.com/quickstart
🔮 Interested in exploring Human Design? → Book a reading with Nithya
💫 Follow her on Instagram → @nithyakaria
xo, Masha
💞 Let's connect:
Instagram | LinkedIn
📞 Book a FREE 20-minute business breakthrough call with me


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