Money Magnet Mama

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From Burnout to Breakthrough: How CEO of Shoppable Heather Udo Rebuilt Her Business with Alignment & Ease [Ep. 75]

2025-12-0937:42

What does it really look like to build a tech company from scratch — as a woman, a founder, a mother, and a deeply intuitive leader? And what happens when you hit the wall of burnout… but choose to rebuild your business from a place of ease, alignment, and sovereignty instead of hustle? This week, I sit down with the extraordinary Heather Udo, Founder & CEO of Shoppable — a SaaS platform powering shoppable experiences for major retailers, global CPG brands, and creators. Heather shares the truth behind: ✨ Growing Shoppable into a profitable tech company over 14 years ✨ Navigating male-dominated startup culture ✨ Raising (or intentionally not raising) VC funding ✨ Coaching first-time tech founders ✨ Being a mother while running a company ✨ Using AI the right way for e-commerce ✨ Rebuilding after burnout ✨ Creating a life and business led by alignment, not adrenaline She also breaks down how Shoppable helps stylists, bloggers, designers & creators stop losing commission to coupon extensions (👀) and start earning predictable income — while owning their customer data. This conversation is packed with insight, transparency, and grounded advice for any entrepreneur building something bigger than themselves. 🔗 MENTIONED IN THIS EPISODE 👉🏻 Connect with Heather: @heather.udo 🎁 Grab Heather's Startup CEO Cheat Sheet (with links to free legal templates) here → https://www.heatherudo.com/resources 💝 Looking for Shoppable resources? Email sales@shoppable.com and mention this podcast episode to receive 15% off* your license fee. (*New customers only.) ✨ Book a free 20-Minute Biz Breakthrough Call with me- Let’s map out your next income leap, together 💖 xo, Masha 💞 Let's connect: LinkedIn | Instagram

From Exhausted to Efficient: The Anti-Hustle Time Freedom Blueprint for Online Entrepreneurs [Ep. 74]

2025-12-0231:54

Time freedom is the real flex — not hustle, not burnout, not the “rise and grind” culture we’ve all been conditioned to recreate. In this episode, I’m sharing the exact mindset shifts, systems, and personal realizations that allowed me to grow a multi–six-figure online business… while working anywhere from 5 to 20 hours a week. Inside this episode, I dive into: ✨ The moment I realized time—not money—is our most valuable currency ✨ How motherhood cracked me open and changed how I work forever ✨ Why hustle culture keeps you broke, burnt out, and chasing the wrong things ✨ How to identify the tasks that actually move the needle in your business ✨ The guilt cycle: why high-achieving women struggle to rest ✨ My 4-Step SHINE Time Visibility System (so you never need to live on social again) ✨ Why working less made me more profitable than working harder ever did If you’re craving more income, more freedom, more presence with your people — without sacrificing your health, joy, or sanity — this episode is your permission slip. 🪄 Want my eyes on your business? Book a free 20-minute Biz Breakthrough Call. Let’s uncover where you’re leaking time, leaking profit, and leaking potential — and map out your next aligned steps. 👉 Book your free call here xo, Masha 💞 Let's connect: Instagram | LinkedIn Curious about Hey to 100k®? Learn More Here.

Creating Happiness with Your Human Design with Nithya Karia, Author of High Vibe Habits (for Women Entrepreneurs) [Ep. 73]

2025-11-2559:08

Ever feel like happiness is something you’ll finally reach once you hit that next goal, fix your schedule, or “get your life together”? 🫠 In this soul-soothing conversation, I sit down with my former client and Hey to 100K® alum Nithya Karia, author of High Vibe Habits: Because Happiness Isn’t a Waiting Game, It’s a Creating Game, to unpack how joy isn’t something you chase—it’s something you cultivate right now, in the middle of real life. We talk about: ✨ How to shift from survival mode to creation mode ✨ The 5 “High Vibe” Habits that elevate your energy: Clarity, Control, Confidence, Curiosity & Creativity ✨ How to spot and stop energy leaks (yes, even the sneaky ones like over-giving) ✨ What it really means to “be enough” as a woman, a mother, and an entrepreneur ✨ Nithya’s incredible world-schooling journey—living and learning across continents with her kids If you’ve ever struggled with burnout, overthinking, or feeling like your joy got lost under your to-do list, this episode will bring you back to center. 🌿 Connect with Nithya: 📚 High Vibe Habits → Find it on Amazon ✅ High Vibe Quickstart Checklist → https://nithyakaria.com/quickstart 🔮 Interested in exploring Human Design? → Book a reading with Nithya 💫 Follow her on Instagram → @nithyakaria xo, Masha 💞 Let's connect: Instagram | LinkedIn 📞 Book a FREE 20-minute business breakthrough call with me

Goodbye Facebook, Hello Alignment: Why I’m Walking Away from FB, Embracing Quiet, and Choosing Aligned Business Growth Over Social Media Noise [Ep. 72]

2025-11-1829:13

This week, I’m sharing a huge behind-the-scenes shift: I officially left Facebook. 👋✨ If you’ve been craving a calmer, clearer, more grounded way to run your business… this episode will feel like a deep exhale. I’m walking you through why I stepped away from the platform I originally built my business on and how choosing alignment has changed everything. Inside the episode, I share: ✨ Why Facebook stopped feeling good (& what my audit revealed) ✨ How social media noise was draining my focus and dysregulating my nervous system ✨ What happened when I moved my private community OFF Facebook ✨ Why my podcast is now my #1 visibility strategy ✨ How I’m approaching Instagram and LinkedIn moving forward ✨ How to evaluate your own relationship with social media honestly If you’re craving a calmer, clearer, more soulful way of running your business… this one’s for you 🤍 Come connect with me: 📸 Instagram: @mashagoins 💼 LinkedIn: Masha Goins 📞 Book a FREE 20-minute business breakthrough call with me Thinking about moving your community off Facebook too? I cannot recommend Kajabi Communities enough — clean, calm, organized, distraction-free. 👉 Check out Kajabi here xo, Masha

Quiz Funnels That Convert: How to Create a High-Converting Lead Generation & Client Attraction Ecosystem with Strategist Alefiya Khoraki [Ep. 71]

2025-11-1148:32

Forget those fluffy Buzzfeed-style “Which Disney Princess Are You?” quizzes. 💅✨ In this episode of Money Magnet Mama, I sit down with conversion quiz ecosystem strategist Alefiya Khoraki to talk about how quizzes can actually change the game in your business. We break down: Why old-school personality quizzes don’t convert (and what to do instead) Alefiya’s 4-pillar framework for building a quiz-led ecosystem that pre-qualifies your dream clients The difference between lead gen vs. diagnostic vs. demo quizzes (and which one will actually work for you) How to segment, prime, and nurture so your quiz-takers become paying clients—fast The truth about when you’re really ready for a funnel like this (spoiler: not at the very beginning!) If you’ve ever thought, “Should I make a quiz for my business?”—this is the episode that gives you the real talk about how to do it right. 🔗 Episode Links: Connect with Alefiya on LinkedIn: @quiz-funnel-agency 🌪💞 Connect with me on LinkedIn: @mashagoins 💖 Grab my freebie: 💻 GPT Magnetic Message Coach 🦩🧲 If you haven’t yet, listen to AI Simplified for Solopreneurs: Chat GPT, Claude, and My Magic Content Repurposing Automation Workflow! [Ep. 40] 🎧🤖 xo, Masha

Last-Minute Black Friday Income Ideas for Coaches & Course Creators: How to Pull Off a Profitable Flash Sale Fast (Even If You Haven’t Planned a Thing!) [Ep. 70]

2025-11-0430:26

MY very own Black Friday deal is ON like donkey kong for one week only ⏰ 🎉 Deal 1 🔥 BOGO 1:1 Coaching Session with me (hurrrry only a few spots and these will sell out fast since I retired from 1:1) Deal 2 🔥 Dream Program Launch Box is ONLY $47!!! for alllll the online business strategies you need to launch your dream offer 🎉 So you meant to plan your Black Friday promo weeks ago… and then life happened. No worries, my love — you are not too late. In fact, you’re right on time. 🖤✨ In this episode, I’m walking you through exactly how to whip up a quick, simple, and super profitable Black Friday flash sale — even if you’re starting from zero today. We’re talking: The perfect timing for small biz promos (hint: before Thanksgiving 🦃) What not to sell (don’t discount your signature offer!) The easiest offers to launch this week for fast cash injection 💸 How to keep it light, simple, and FUN — no long sales pages or overthinking required And I’m also sharing my own Black Friday specials — including my $47 Dream Launch Box and a limited 1:1 BOGO Coaching Deal (only 8 spots!). 👉 Tune in and steal the strategy so you can finally cash in on the biggest shopping week of the year — without the burnout. xo, Masha 💞 Let's connect: Instagram | LinkedIn

From VA to Multi–Six-Figure Breadwinner: How Emily Reagan Built Her Digital Empire While Raising 4 Kids and Navigating Divorce as a Milspouse [Ep. 69]

2025-10-2841:38

This episode will light a fire in your soul 🔥 Emily Reagan — freelance coach, marketing strategist, and founder of the Unicorn Digital Marketing Assistant School — shares her extraordinary journey from military spouse and stay-at-home mom to multi–six-figure entrepreneur. We talk about: 💪 Turning real-life experience into a monetizable skill set 🌈 Building resilience through reinvention 🧺 The invisible (and undervalued) labor women carry — at home and in business 🎙️ How to step out from behind the scenes and own your expertise 💖 Raising a family, navigating divorce, and rebuilding financial independence This isn’t just a story of success — it’s a masterclass in grit, grace, and what’s possible when you decide you’re done settling. Connect with Emily: 👉 Instagram @emilyreaganpr 👉 Unicorn Digital Marketing Assistant School 👉 Digital Marketers Work Group xo, Masha 💞 Let's connect: Instagram | LinkedIn 🧲 PS: Want to clarify your message and attract dream clients with ease? Grab my free Magnetic Message Coach GPT — your personal AI coach for crafting an irresistible “I Am” statement that magnetizes your audience.

Unlock Hidden Profit: How CPA & Profit Strategist Jamie Trull Helps Small Business Owners Find Clarity and Maximize Profit [Ep. 68]

2025-10-2158:51

You know how everyone says, “Just make more money”? Yeah… but what if the real problem isn’t how much you’re making—it’s how much you’re keeping? 👀 This week, I’m sitting down with my friend Jamie Trull, CPA, profit strategist, and author of Hidden Profit, which officially drops today! 🎉 Jamie is on a mission to help women entrepreneurs stop guessing, stop stressing, and finally feel confident in their numbers—without needing a finance degree or losing their sparkle. We dive into: 💸 The sneaky ways small business owners leak profit (and how to fix it) 💡 The difference between revenue and real profit—and why that shift changes everything 📊 Jamie’s simple Profit Plan method that helps you earn more while doing less 👩‍👧 How to hire and pay your kids legally (and teach them money smarts early!) 💼 When to finally hire help—without draining your cash flow ✨ The mindset shifts that help women build wealth and peace of mind This episode will make you look at your money—and your business—in a whole new way. 👉 Grab Jamie’s new book, Hidden Profit here (or wherever you buy your books!) 🚨The book comes with $300+ in bonuses, including a live Year-End Planning Workshop, business audit tools, and more! Keep your book receipt handy so you can grab the bonus materials here. 👉 Interested in learning how hiring your kids can help your biz's bottom line? Watch her free Masterclass: Hiring Your Kids 101 Get her Hiring Your Kids Toolkit xo, Masha 💞 Let's connect: Instagram | LinkedIn

Pivoting Your Business Isn’t Failure — It’s the Path to Alignment: Ashley Langer’s Reinvention & Entrepreneurial Journey from Event Planning to Digital Membership to Fashion Founder [Ep. 67]

2025-10-1432:00

What if letting go of a “successful” business isn’t failure, but freedom? In this episode of Money Magnet Mama, I sit down with my client and friend Ashley Langer — community builder, networking queen, and now the founder of the hot new brand Hot Tommies — a fashion-forward heated vest line for women. Ashley opens up about: ✨ Building her first business, Business Socialistas, and scaling a profitable membership. ✨ The moment she knew it was time to pivot, even though it looked “successful” on the outside. ✨ Releasing the shame around closing one chapter to open the next. ✨ How she leveraged her community + network to launch a physical product brand. ✨ Why pivots aren’t failure — they’re your launchpad to alignment. Ashley’s story is proof that your first business doesn’t have to be your forever business. Sometimes, the bravest thing you can do is walk away and make space for the dream that’s actually yours. 🔗 Connect with Ashley: Instagram: @ashleylangerconnects Hot Tommies: @hottommies xo, Masha 💞 Let's connect: Instagram | LinkedIn

Is Social Media Marketing Dead? How to Build Your Thought Leadership on LinkedIn with Brenda Meller [Ep. 66]

2025-10-0758:12

We’ve all felt it, right? Engagement on Instagram dropping… Facebook groups quieter than ever… TikTok feeling like a full-time job. So is social media marketing… dead? 👀 In this episode, I sit down with Brenda Meller, LinkedIn coach and author of Social Media Pie, to talk about why LinkedIn may just be the most powerful platform for building thought leadership and attracting clients in 2025. Inside, we dive into: ✨ The real state of social media marketing today (and why most platforms are harder to grow on than ever) ✨ Why LinkedIn is the last “organic reach goldmine” for entrepreneurs and service providers ✨ How to grow your thought leadership and personal brand without feeling salesy or spammy ✨ Brenda’s top tips for making LinkedIn fun, strategic, and aligned with your business goals If you’ve been spinning your wheels on Instagram or posting into the void on Facebook, this conversation will give you hope, clarity, and a game plan. 🎧 Listen now and learn how to create visibility that lasts 👉 Grab Brenda's freebie: 15 LinkedIn Profile Tips for Coaches & Consultants 📱Connect with Brenda on LinkedIn → @brendameller PS: Curious about the program Brenda and so many other brilliant entrepreneurs are part of? Join me at my Hey to 100k® Open House on October 10 at 11am ET → Save your seat here xo, Masha 💞 Let's connect: Instagram | LinkedIn

Stress-Free Bookkeeping & Audit-Proof Taxes: IRS Insider-Turned-Entrepreneur CPA Sheila Koenig Shares What Every Small Business Owner Must Know [Ep. 65]

2025-09-3038:21

Does bookkeeping feel scary, confusing, or like something you keep pushing to “later”? You’re not alone—and you don’t have to keep avoiding it. This week, I sat down with Sheila Koenig, CPA, former IRS insider, and founder of Checking It Twice Bookkeeping. With 24 years of experience (including 16 in IRS appeals, reviewing over 1,000 small business audits 😱), Sheila is here to share the real truth about what gets small business owners in trouble—and how to avoid it. Inside this episode, Sheila reveals: ✨ The most common mistakes small business owners make (and why they trigger audits) ✨ Why waiting until tax season to “catch up” is the worst thing you can do ✨ Simple, stress-free systems (even pen + paper!) to keep your books clean ✨ The #1 habit that saves time, money, and stress every single week 👉 Check out Sheila’s Membership: Know Your Numbers 👉 Join her free group: Bookkeeping & Tax Advice for Small Businesses 📌 Special Invite: Sheila is part of my Hey to 100k® community—and you’re invited to come see what it’s all about! 🎉 Join me for the Hey to 100k® Open House on October 10 at 11am ET. Peek behind the curtain, ask me anything, and see how this program can support you in scaling to six figures with soul. Save your seat here. xo, Masha 💞 Let's connect: Instagram | LinkedIn

Small Email List Success: How Soul Reader Yvonne Arnold Made $20K in a Week & Sold Out Her $25K Offer — Without Social Media or Launching (for Sensitive Empaths & Healers) [Ep. 64]

2025-09-2354:39

👉 Grab the link and join me for my FREE Hey to 100k® OPEN HOUSE event happening 11am ET on 10.10. 🎉 This is my second sit-down with my friend and client, gifted Soul Reader Yvonne Arnold (catch our first IG live conversation here), and wow- this one is pure gold! Yvonne and I go deep on how she: ✨ Sold out her $25K program with a small email list ✨ Created $20K in a week- without launching or social media ✨ Learned to lean into her gifts as a sensitive empath ✨ Proved that you don’t need to “hustle” to attract soulmate clients If you’ve ever felt like your audience is too small to succeed, Yvonne’s story is going to expand what you believe is possible. 👉 Grab Yvonne’s free Visibility Activator Field Reading here. And if Yvonne’s story sparks something inside you, and you’re ready to create your own wildly successful launch with a supportive roadmap — this is your invitation to build and launch your dream offer with ease, clarity, and confidence. 👉 The Bootcamp Special for my program Hey to 100K® is on! Check it out here! 💌 PLUS I’m throwing a free Open House on Oct 10 🎉 Come peek behind the Hey to 100k® curtain + get your Q’s answered. Get the Zoom link here. xo, Masha 💞 Let's connect: Instagram | LinkedIn

Small Audience Success: How Organizer Caroline Thor Filled 16 Membership Spots with a Simple 15-Minute Challenge Launch (and a Tiny Email List!) [Ep. 63]

2025-09-1650:42

👉 Grab the link and join me for my FREE Hey to 100k® OPEN HOUSE event happening 11am ET on 10.10.25 🎉 Think you need thousands of followers and a massive list to grow a membership? Think again. In this episode, I sit down with my client (and decluttering queen) Caroline Thor, who shares how she filled 16 new spots in her membership with just a tiny email list (under 800 subscribers!) and a bite-sized 15-minute challenge. Caroline spills how she niched down to support moms of neurodivergent kids, why she ditched overstuffed PDFs for real accountability, and how a simple co-working hour turned her membership into a thriving community. 🔥 What You’ll Learn in This Episode: The “15-minute challenge” strategy that converted at 8% Why free trials can actually hurt your membership retention How to create a light, fun membership that people stick with Why a small but mighty podcast can drive big sales 👉 More of Caroline: Listen to my first sit-down with Caroline (Ep. 22) Listen to Caroline’s Podcast Join Caroline's 3-Day Paper Reset – It starts Oct. 4! Join Caroline’s Membership 👉 The Bootcamp Special for my program Hey to 100K® is on! Check it out here! 💌 PLUS I’m throwing a free Open House on Oct 10 🎉 Come peek behind the Hey to 100k® curtain + get your Q’s answered. Get the Zoom link here. xo, Masha 💞 Let's connect: Instagram | LinkedIn

Master Your Launch Strategy & Confidently Launch Your Course, Membership or Program in 3 Weeks (Launch Your Magic Bootcamp Starts Sept 22!) [Ep. 62]

2025-09-0923:34

✨ Launch Your Magic Bootcamp is OPEN! ✨ It’s happening Sept 22 – Oct 10 and this is your chance to launch with clarity, confidence, and FUN (yes, fun is mandatory 💃). In just 3 weeks, I’ll coach you live in a small group container to: ✔ Craft your irresistible offer (with my Sold-Out Sunday Recipe) ✔ Map your simple, chill AF launch plan ✔ Create magnetic messaging that sells your program with soul Spots are limited and the price goes up soon. Don’t snooze! 👉 Save your seat for Launch Your Magic Bootcamp xo, Masha 💞 Let's connect: Instagram | LinkedIn

Your $100K Vision Masterclass (Part 7 of 7 of Launch & Chill: The Summer Series) [Ep. 61]

2025-09-0201:13:12

✨ Launch Your Magic is OPEN! ✨ Wanna finally get your program out into the world- without the stressy, messy launch vibes? Join my Launch Your Magic Bootcamp (Sept 22–Oct 10) 🎉 Three weeks of live coaching with me to nail your offer, your message, and your chill AF launch plan. Lowest price ever for live coaching 👀 👉 Snag your spot before it’s gone! You've built the offer... You've mapped the launch... Now it's time to hold the vision. This bonus episode is the final chapter of our Launch & Chill Summer Series—and it’s a powerful one. I’m guiding you through my full 100K Vision Masterclass: a dreamy, strategic visualization experience that helps you connect to your next-level revenue goal through embodiment, not spreadsheets. Whether you’re at $2K months or scaling past six figures, this audio is your permission slip to claim your soul-aligned business success—without the hustle, the proving, or the burnout. This isn’t a “manifestation pep talk”—it’s a guided strategy session that meets you in your body, your intuition, and your leadership. 🔥 This episode will help you: ✔ Clarify your next revenue milestone—without forcing it ✔ Anchor into your unique launch style (based on how you want to feel) ✔ Take action that’s rooted in your values, not someone else’s funnel template So grab your favorite drink, close your tabs, and give yourself the gift of vision. You’re not meant to hustle your way to $100K. You’re meant to embody it. 💋 xo, Masha 💞 Let's connect: Instagram | LinkedIn

'The Secret' to Success: The Energetics of Abundance (Part 6 of 7 of Launch & Chill: The Summer Series) [Ep. 60]

2025-08-2650:46

In this penultimate episode of the Launch & Chill series, I’m showing you how to create a launch plan that actually fits your life—and still gets results. Say goodbye to launch spreadsheets that make your brain melt. This is the aligned, simplified approach you’ve been craving. xo, Masha 💞 Let's connect: Instagram | LinkedIn

How to Position and Price your Irresistible Offer for Maximum Revenue (Part 5 of 7 of Launch & Chill: The Summer Series) [Ep. 59]

2025-08-1944:04

In this episode, I walk you through the pricing sweet spot and how to position your offer so people are excited to buy. We’re not just slapping a random number on your program—we’re crafting a juicy, aligned container that practically sells itself. xo, Masha 💞 Let's connect: Instagram | LinkedIn

Launching with a Challenge vs. Webinar, and my FB Pop-Up Group Popcorn Strategy (Part 4 of 7 of Launch & Chill: The Summer Series) [Ep. 58]

2025-08-1237:10

Webinar or challenge? In this episode, I’m sharing why I went with a 3-day challenge for my $60K launch (and why I’d do it again). You’ll learn: ✨ The pros & cons of each launch style ✨ How to keep people engaged start to finish ✨ My FB pop-up group “popcorn strategy” that boosts connection & conversions xo, Masha 💞 Let's connect: Instagram | LinkedIn 📌 Re: Tech: Since Facebook updated their API, and you can no longer stream into groups using third party apps like BeLive, I now host my Challenges on Zoom, and then upload the replay to the pop-up FB Group.

My 3 Day Challenge Launch Structure- a Step by Step Breakdown you can Follow (Part 3 of 7 of Launch & Chill: The Summer Series) [Ep. 57]

2025-08-0522:36

Want to run a challenge that actually converts? This episode walks you through my exact 3-day challenge format that delivers insane value and builds demand for your offer. No fluff. Just a magnetic mix of teaching and selling that works every time. Perfect for coaches, healers, or educators who want to launch without the tech overwhelm. xo, Masha 💞 Let's connect: Instagram | LinkedIn

How I tripled my Launch Revenue WITHOUT Growing my Social Audience or Email List (Part 2 of 7 of Launch & Chill: The Summer Series) [Ep. 56]

2025-07-2924:11

👒 SUMMER SALE 👒 is ON through July: Catch my IG Stories and DM me SUMMER to get all the juicy deets 🤫🧃 In this juicy behind-the-scenes breakdown, I reveal how I TRIPLED my launch revenue without adding a single new follower. No growth hacks. No ads. Just strategy, alignment, and intention. This episode is for you if you think you need a bigger audience to scale... when what you really need is a better approach. xo, Masha 💞 Let's connect: Instagram | LinkedIn

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