Claim OwnershipAesthetic Pulse
Subscribed: 2Played: 123
Subscribe
© Copyright 2025 Smith and Crawford Company
Description
Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses.
Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue.
From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.
Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue.
From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.
76 Episodes
Reverse
Are you curious about which marketing strategies are truly beneficial and which ones might be holding your business back?Today, Andrea and Taleesa are chatting about recognizing and avoiding common pitfalls and “tricks” when marketing your medspa and the “treats” or effective marketing strategies you can use to make a difference in your practice. Listen to this episode to get actionable advice on how to identify and move away from common marketing “tricks” that don’t deliver real results and how you can grow a stronger, more professional brand. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Some of the most common marketing “tricks” 4:50Effective marketing strategies 24:35How you can build a strong brand 31:30Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you looking for new ways to make your esthetic practice stand out while building lasting connections with your clients this holiday season?In today's part 3 of the holiday survival series, Andrea and Taleesa are talking about the importance of building deeper connections with your clients beyond social media and email. They're giving you creative and actionable marketing strategies to help your practice stand out during the holidays.Join Andrea and Taleesa to hear practical tips for boosting client loyalty, increasing reviews, and making the holiday season enjoyable and successful for both your staff and clients.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Google reviews and thank you cards 7:10Implementing fun and creative ideas into your clinic this holiday season 16:47Local collaborations and community involvement 27:13Engaging clients with gift ideas 32:55Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Have you been overwhelmed with the idea of marketing your esthetic practice during Black Friday and the holiday season?In today's part 2 of the holiday survival series, Andrea and Taleesa are giving you a detailed step-by-step blueprint on how to market your medspa this Q4 so you can plan, batch and execute your marketing without overwhelm. Listen to this episode to get an inside look at how you can organize and balance different types of content for maximum impact and reduced stress during Black Friday and December. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of planning and batch creating content 3:11Types of content and their importance 4:33Black Friday promo and content strategy 17:20Content strategy for December 24:37Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Do you need proven strategies to make your esthetic practice’s Black Friday and Christmas promotions more successful this holiday season?Today, Andrea and Taleesa are giving you their most effective marketing strategies for Black Friday and Christmas, so you can plan ahead and avoid a stressful holiday season. Join Andrea and Taleesa in this episode to learn proven ideas, common pitfalls, and practical tips to help you plan and execute a successful Q4.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of staying focused and planning ahead 4:51Black Friday gift card sale strategy 5:50Challenges and missteps for Black Friday 12:49Holiday promotion strategies 21:59Challenges and missteps for Christmas 31:21Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you looking for fun and effective ways to make your esthetic practice stand out and attract more clients this October?In today’s episode, Andrea and Taleesa are giving you strategies for leveraging the spooky season to boost your bookings and bring in more business during October.Listen to this episode before the Halloween season to get actionable tips you can do to make your medspa stand out so you can increase bookings and create a memorable experience for your clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Engaging your clients with fun employee contests 9:44 Special offers and incentives 11:12Sponsoring a local haunted attraction in your community 24:17Breast cancer awareness month 27:32Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you looking for ways to make your email marketing stand out and drive results during the busiest season of the year?Today, Andrea and Taleesa are discussing how you can create a consistent and effective email marketing strategy for your esthetic practice during Q4, including how to plan content and prepare for Black Friday.Join Andrea and Taleesa to learn common pitfalls to avoid and practical tips for maximizing engagement and profitability when it comes to email marketing in Q4. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why consistency is key 5:16Strategies and practical tips for your email marketing 12:43What pitfalls to avoid 21:55Promotional strategies for Q4 22:08Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Having a well-structured consultation process for your medspa can transform both your client experience and the success of your esthetic practice.In today's episode, Andrea and Taleesa are chatting about the importance of having a consistent process for consultations and sharing how you can create a seamless and client-focused consultation process for your own esthetic practice. Listen to this episode to get practical tips for how you can improve client satisfaction and build trust with your client base through consultations. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why the consultation process is so important 2:50Check-in process and the client experience 12:24The consultation warm up 15:25The importance of creating a physical treatment plan for clients and the follow up 23:59Closing the consultation and aftercare 33:02Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4?Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4.Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice’s marketing strategy across social media, email, your website, and your Google Business Profile so you can have a successful year end. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Your social media profiles 3:32Making sure your email marketing is consistent and professional 22:03Updating your website and utilizing seasonal content 33:36Optimizing your Google Business profile 41:13Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Have you ever wondered how the strategies and positions in football could help you win the game of marketing for your esthetic practice?In today’s episode, Andrea and Taleesa are comparing football positions to marketing tactics and sharing how you can improve your overall growth and client loyalty through better marketing.Listen to this fun episode to get tips on setting up a clear and practical marketing strategy for your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Offensive marketing strategies 7:20Defensive marketing strategies 23:20Marketing strategy and client loyalty 34:18Understanding your market and staying competitive 38:42Links:Free Blog Guide: https://smithandcrawford.com/killer-blogShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Have you been stuck in a rut when it comes to hosting fun and successful events at your medspa? Today, Andrea and Taleesa are talking about the importance of hosting events in Q4 and sharing some of their favorite event themes for October, November, and December. Join Andrea and Taleesa to learn tips for planning, promoting, and executing successful events including how you can leverage these opportunities for client retention so you can end 2025 with a bang. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why you should host events in Q4 2:29Client retention and relationship building through events 6:26Easy and fun event themes for the fall 9:26Links:Free Blog Guide: https://smithandcrawford.com/killer-blogShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you curious how you can effectively—and safely—use ChatGPT and AI tools to enhance your marketing and business operations within your practice?In today’s episode, Andrea and Taleesa are diving into some of the best ways you can use AI in your esthetic practice to enhance your marketing and content. Listen to this helpful episode to get tips on how you can use AI for your business without becoming overly reliant and replacing your creativity. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Using AI and ChatGPT for your personal life 5:33Using AI for your esthetic practice 15:35How you can make sure you don’t become too reliant on AI for your marketing 26:53What you should avoid using AI for in your business 30:05Links:Free Blog Guide: https://smithandcrawford.com/killer-blogShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you looking for a game-changing way to organize, connect, and boost productivity in your esthetic practice each week?Today, Andrea and Taleesa are discussing the benefits of their weekly executive meetings, which have significantly improved their business productivity and organization, emphasizing consistent scheduling and a comprehensive agenda. Join both Andrea and Taleesa as they give you the inside scoop to hosting your own executive meetings, including actionable steps and organizational tools to improve productivity and communication in your medspa. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Setting up consistent meetings with your team and sharing resources 9:10Reviewing finances, distribution, and savings 11:32Strategies for client follow-ups and maintaining team accountability. 17:03Continuously refining your meeting processes for better results 27:14Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Is the thought of owning a medspa during the holiday season stressing you out already?Today, Andrea and Taleesa are sharing practical strategies for esthetic practice owners to prepare for the holiday season so you can have stress-free Q4 that maximizes your business potential while preserving your peace of mind.Listen to this episode to get a roadmap for a lucrative Q4 holiday season that you can still enjoy without being overstressed and overwhelmed. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why it’s so important to plan ahead for the holiday season 3:25Why early photo shoots matter 15:20How your past successful promotions can help you for the holidays 30:05Getting a head start on planning Q4 events now 37:50Links:Picture Perfect Photography Guide:https://smithandcrawfordstore.com/products/picture-perfect-photography-guideShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you struggling to get your med spa noticed online without spending a fortune on marketing?In today’s episode, Andrea and Taleesa are giving you six creative and affordable SEO strategies to help your med spa get found online without spending thousands of dollars on marketing.Join Andrea and Taleesa to learn some budget-friendly SEO tactics that will boost your visibility on Google and Instagram and attract more clients without breaking the bank.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: What is SEO and the Google update 5:15How you can use client testimonials 20:44Getting Google reviews 25:15Optimizing your Instagram content and profile for SEO 32:04Links:$24 Profile Guide:https://shop.smithandcrawford.com/products/polished-profileShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Have you ever wondered how Disney characters relate to your medspa’s marketing strategy? Today, Andrea and Taleesa are talking about different marketing strategies using Disney characters as metaphors and talking about how you can leverage different marketing channels effectively for your practice.Listen to this fun episode to gain insights into building a strong brand and discover how to approach your marketing with confidence and intentionality - all through the unique lens of Disney character traits.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Belle and email marketing 5:44Rapunzel and video content 30:14Mary Poppins and marketing materials 43:10Woody from Toy Story as the perfect character for Google Reviews 47:37Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you looking for some fun ideas to keep your clients happy this summer? In today’s episode, Andrea and Taleesa are giving you 10 fun and engaging summer specific ideas to use at your medspa so your clients' experience is memorable and enjoyable. Join both Andrea and Taleesa to get some fun and actionable summer ideas to enhance your client experience so you keep clients coming back every season. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Offering a fun summer treat to your clients 6:54Encouraging your clients to have fun and carefree while they are in your medspa 13:15Giving your medspa a tropical feeling 15:05Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Have you ever considered joining an Instagram growth challenge and you’re wondering if posting more will increase your followers?Today, Andrea and Taleesa are going over their experience and results of the Instagram growth challenge they did on their Instagram business page including what worked for them and what didn’t. Listen to this episode to learn valuable insights about content strategy, audience engagement, and why it’s so important to experiment in your marketing approach.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The Instagram growth challenge and what needed to be done daily 2:36Challenge execution and initial results 6:00Positives of the challenge 10:15Negative aspects of the challenge 32:00Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you tired of spending hours struggling to create social media content?In today’s episode, Andrea and Taleesa are breaking down their content system for aesthetic practices and talking about the importance of hiring a reliable assistant to manage social media content so you can focus on growing your practice. Join both Andrea and Taleesa to get a step-by-step guide to outsourcing your social media and creating a monthly content strategy that works for you.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Challenges in hiring an assistant to help with social media 6:20Planning and scheduling your content 14:25Creating and approving content 31:20Designing and finalizing content 44:10Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you tired of spending money on marketing strategies that don’t work for your medspa? Today, Andrea and Taleesa are talking about the pros and cons of organic content, boosting, and using ads for your aesthetic practice.Listen to this episode to learn which marketing strategy is the best fit for you and what will actually grow your aesthetic practice without wasting time and money.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Understanding organic content and the drawbacks 2:35The positives and negatives of boosting posts 20:20Using ads for your medspa 29:50Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Are you drowning in daily tasks and wondering how to reclaim your time?Today, Andrea and Taleesa are sharing the benefits of hiring local assistants for your medspa versus hiring a virtual assistant. They’re also giving you a list of tasks you can outsource once you hire your own assistant that will help you grow your business with ease and boost your efficiency. Join Andrea and Taleesa in this episode to learn what you can outsource and how to find your perfect fit for an assistant. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why you should consider a local assistant instead of a virtual one 2:36What you can outsource to your local assistant 10:16How you can find your own local assistant 44:22Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Comments
Download from Google Play
Download from App Store
United States