Aesthetic Pulse

Are you wondering if launching an online skincare store could boost your esthetic practice and provide more convenience for your clients?Today, Andrea and Taleesa are going over the pros and cons of starting your own online skincare store and diving into whether they really think it’s worth it for your business. . Listen to this episode to get the inside scoop on the challenges, benefits and real-world considerations like logistics, tech setup, and marketing when it comes to starting your own online store. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Benefits of starting an online store 5:35Challenges of starting an online store 9:04Who should be starting an online store? 14:50Shopify vs. Jotform 20:00When having an online store might not be worth it 27:02Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Do you want to make the most of Facebook to connect with your clients and grow your practice in 2026?In this week’s episode, Andrea and Taleesa are giving you actionable strategies for using Facebook to build community, increase engagement, and drive bookings in your esthetics practiceJoin Andrea and Taleesa as they give you tips on how you can leverage Facebook for your medspa and how you can use Facebook's unique tools to boost your business.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Also mentioned in today’s episode: Facebook algorithm and content strategy 6:23Why posting longer content and going live can help you build expertise 20:35Leverage recommendation culture 30:51Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you ready to discover fresh strategies that will turn your clinic's slowest month into your most energizing and productive one?In this debut episode of 2026, Andrea and Taleesa are giving you tips on how you can transform January into an opportunity for growth and renewed energy for your medspa as you head into the winter season.Join Andrea and Taleesa to get practical strategies for boosting morale, client engagement, and business strategy in the winter months. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Strategies to make January fun 5:23Giveaways and creating a cozy atmosphere 17:20Team engagement and mental health 26:11Links:Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-differenceEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

2025 is coming to an end and Andrea and Taleesa are taking a look at what they’ve learned this past year as business owners in this fun episode. Join Andrea and Taleesa as they share some of the lessons they’ve learned from 2025, chat about new ways to grow your business while prioritizing what’s important, and give you real-life tips to make 2026 your best year yet!If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Recognizing what projects will bring you ROI 8:06Why you should be celebrating small wins 13:23Staying organized and focused with weekly meetings 17:30Creating better boundaries 25:18Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultBenable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-differenceShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been wondering what marketing and business strategies you can use to grow your business as we approach the new year? Today, Andrea and Taleesa are giving you the 12 days of Christmas- Medspa edition. They’re going through the 12 things you should be doing to get a thriving and fully booked business going into 2026.Listen to this fun seasonal episode to get 12 practical tips that will help you to elevate your esthetic practice so you can start the new year on the right step. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: How many emails you should be sending per year 8:48Why you need to be doing professional photo shoots and how many you need to have 16:47The nine essential marketing materials you need 31:12Eleven automations every medspa needs 40:03Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultBenable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-differenceShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking for creative ways to add a touch of luxury and festive charm to your medspa this holiday season?In today’s episode, Andrea and Taleesa are sharing fun gift ideas for you and your clinic that can help create a luxurious feeling for your medspa so you can elevate the experience for both clients and your staff. Join both Andrea and Taleesa for this episode to get practical ways to bring some extra luxury and joy to your medspa this holiday season. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Creating a luxurious atmosphere 4:59Team gifts and break room improvements 9:49How you can enhance the client experience 25:19Links:Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-differenceShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been struggling with last minute gift ideas you can offer to your medspa clients this holiday season?Today, Andrea and Taleesa are giving you 10 easy gift ideas for your esthetic practice and how you can market them effectively to capitalize on Christmas without added stress. Listen to this seasonal episode to get practical advice on how you can offer something special to your clients this Christmas season and the last minute marketing strategies you can use to get these packages in front of your audience. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Stocking stuffer station 12:52Couples or bestie package 16:26Treatment sampler package 22:02Marketing strategies for last minute sales 32:06Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you struggling to boost engagement on your Instagram and wondering how you can build a deeper connection with your audience while generating leads?In today’s episode and fourth part of the Social Success Series, Andrea and Taleesa are chatting about different engagement strategies and the importance of engagement in social media marketing including how these strategies can lead to increased community building and stronger client relationships for your esthetic practice. Join Andrea and Taleesa in this episode to get actionable steps for improving your Instagram engagement so you can grow trust and build community.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of engagement on Instagram 2:35Outbound engagement 5:28Why you need to be replying to stories and DM’s 11:57Manychat and increasing engagement 16:58Common pitfalls that kill engagement 24:07Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Do you want to learn how to master your Instagram Reels so you can attract more clients for your esthetic practice?In today’s episode and third part of the Social Success Series, Andrea and Taleesa are talking about the essential components of creating high-converting Instagram Reels and why it’s so important to stay consistent while leveraging different types of Reels content across your profile. Listen to this episode to get a blue print on what types of Reels you should be creating and how often you need to post so you can build trust and attract new clients to your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of a hook 10:49 Different types of Reels content 15:55The secret sauce with algorithm and engagement 21:32Audio strategies 25:59Common Reels mistakes 29:59Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you wondering how you can master your Instagram stories so you can transform the way your esthetic practice connects with clients?In today’s episode and second part of the Social Success Series, Andrea and Taleesa are diving into how you can leverage your Instagram stories to showcase your brand’s personality and foster deeper connections with your clients.Join both Andrea and Taleesa to learn actionable strategies for using Instagram stories to boost your engagement and grow your business.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The benefits of posting live stories 4:20Types of different stories 7:14Different story categories 29:22Common story mistakes 39:55Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Do you want to learn how to use your Instagram feed into a powerful marketing tool that attracts and engages your ideal clients?In today’s episode, Andrea and Taleesa are chatting about the importance of using Instagram for your esthetic practice including why it’s so important to have professional posts on your feed and how you can uplevel your content by using the right mix of posts, captions, and content planning.Listen to this first episode of the Social Success Series to learn how to professionally optimize your Instagram feed to attract and engage your ideal clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of making your Instagram look professional and cohesive 3:10Captions for SEO and how they can help with Google search results 20:40Strategies for boosting posts 28:11Why you always need a pinned post & what it should be 35:58Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been looking for ways you can gain support for your business and in your personal life so you can transform your practice without overwhelm? Today, Andrea and Taleesa are talking about the importance of support in business and your personal life, including why it’s so important to delegate certain tasks to improve both efficiency and mental health.Listen to this episode to learn practical strategies for getting essential support in your esthetic practice and your home, so you can prioritize your own well-being while growing your business at the same time. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Marketing support for your business 10:07Why you should consider hiring an esthetician 17:41 The importance of in-home support 21:15Making sure you have an emotional support system 35:15Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you curious about which marketing strategies are truly beneficial and which ones might be holding your business back?Today, Andrea and Taleesa are chatting about recognizing and avoiding common pitfalls and “tricks” when marketing your medspa and the “treats” or effective marketing strategies you can use to make a difference in your practice. Listen to this episode to get actionable advice on how to identify and move away from common marketing “tricks” that don’t deliver real results and how you can grow a stronger, more professional brand. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Some of the most common marketing “tricks” 4:50Effective marketing strategies 24:35How you can build a strong brand 31:30Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking for new ways to make your esthetic practice stand out while building lasting connections with your clients this holiday season?In today's part 3 of the holiday survival series, Andrea and Taleesa are talking about the importance of building deeper connections with your clients beyond social media and email. They're giving you creative and actionable marketing strategies to help your practice stand out during the holidays.Join Andrea and Taleesa to hear practical tips for boosting client loyalty, increasing reviews, and making the holiday season enjoyable and successful for both your staff and clients.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Google reviews and thank you cards 7:10Implementing fun and creative ideas into your clinic this holiday season 16:47Local collaborations and community involvement 27:13Engaging clients with gift ideas 32:55Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been overwhelmed with the idea of marketing your esthetic practice during Black Friday and the holiday season?In today's part 2 of the holiday survival series, Andrea and Taleesa are giving you a detailed step-by-step blueprint on how to market your medspa this Q4 so you can plan, batch and execute your marketing without overwhelm.    Listen to this episode to get an inside look at how you can organize and balance different types of content for maximum impact and reduced stress during Black Friday and December. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of planning and batch creating content 3:11Types of content and their importance 4:33Black Friday promo and content strategy 17:20Content strategy for December 24:37Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Do you need proven strategies to make your esthetic practice’s Black Friday and Christmas promotions more successful this holiday season?Today, Andrea and Taleesa are giving you their most effective marketing strategies for Black Friday and Christmas, so you can plan ahead and avoid a stressful holiday season. Join Andrea and Taleesa in this episode to learn proven ideas, common pitfalls, and practical tips to help you plan and execute a successful Q4.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of staying focused and planning ahead 4:51Black Friday gift card sale strategy 5:50Challenges and missteps for Black Friday 12:49Holiday promotion strategies 21:59Challenges and missteps for Christmas 31:21Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking for fun and effective ways to make your esthetic practice stand out and attract more clients this October?In today’s episode, Andrea and Taleesa are giving you strategies for leveraging the spooky season to boost your bookings and bring in more business during October.Listen to this episode before the Halloween season to get actionable tips you can do to make your medspa stand out so you can increase bookings and create a memorable experience for your clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Engaging your clients with fun employee contests 9:44 Special offers and incentives 11:12Sponsoring a local haunted attraction in your community 24:17Breast cancer awareness month 27:32Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking for ways to make your email marketing stand out and drive results during the busiest season of the year?Today, Andrea and Taleesa are discussing how you can create a consistent and effective email marketing strategy for your esthetic practice during Q4, including how to plan content and prepare for Black Friday.Join Andrea and Taleesa to learn common pitfalls to avoid and practical tips for maximizing engagement and profitability when it comes to email marketing in Q4. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why consistency is key 5:16Strategies and practical tips for your email marketing 12:43What pitfalls to avoid 21:55Promotional strategies for Q4 22:08Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Having a well-structured consultation process for your medspa can transform both your client experience and the success of your esthetic practice.In today's episode, Andrea and Taleesa are chatting about the importance of having a consistent process for consultations and sharing how you can create a seamless and client-focused consultation process for your own esthetic practice. Listen to this episode to get practical tips for how you can improve client satisfaction and build trust with your client base through consultations. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why the consultation process is so important 2:50Check-in process and the client experience 12:24The consultation warm up 15:25The importance of creating a physical treatment plan for clients and the follow up 23:59Closing the consultation and aftercare 33:02Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4?Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4.Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice’s marketing strategy across social media, email, your website, and your Google Business Profile so you can have a successful year end.  If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Your social media profiles 3:32Making sure your email marketing is consistent and professional 22:03Updating your website and utilizing seasonal content 33:36Optimizing your Google Business profile 41:13Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/