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Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.
41 Episodes
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In this episode of The Marketing Scientists, LinkedIn Senior Director of Product Management Jae Oh challenges marketers to rethink how they measure ad performance. He explains why LinkedIn's new Conversion Lift Testing—which compares exposed and control groups—is more accurate than the traditional attribution used by many brands. Reporting conversion lift as high as 841%, Oh argues that everything in marketing is incremental: each action drives an outcome, the key is defining exactly which ac...
In this episode of The Marketing Scientists Podcast, Josh Grant, VP of Growth at Webflow, shares his winning formula for the art and science of growth. He explains how AI is leveling the playing field and making creativity a key differentiator, as brand provides significant leverage beyond what efficiency-focused experimentation alone can achieve. But he also advocates for data-driven strategies and understanding the "why" behind successful initiatives—including how Affirm's "next best action...
In this episode of the Marketing Scientists Podcast, former Head of Growth at Grammarly, dives deep into his recipe for success with YouTube Ads. He explains how to decide if YouTube could be a winning platform for your brand, and how to build your strategy—from targeting to bidding and structuring. He also decodes platform-specific nuances like post-click optimization, and how to measure the true ROI of your YouTube campaigns. About the guest: Shanik Patel scaled Grammarly's YouTube ...
In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila and Roberto explain why the best marketing teams are ditching the brand-versus-performance debate. They also share why VEED.io blends new and old school media (including a big bet on 2000+ New York City billboards) to reach their audiences---and ke...
In this episode of the Marketing Scientists Podcast, Rucha Fulay, Data VP at Confluent, discusses how real-time data can drive resilient growth for B2Bs. Drawing from her journey at Chime, Credit Karma, and now Confluent’s data streaming platform, she explains why AI makes batch processing obsolete––and real-time data a necessity. Rucha recounts a jaw-dropping $40M rebranding flop that ignored data, shares why even smaller companies should hire full-stack talent, and advocates for B2B markete...
In this episode of the Marketing Scientists Podcast, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot like DTC. Drawing inspiration from Apple’s emotional storytelling and Amazon’s experience-driven branding, Aditya explains how the best B2B marketers are ditching playbooks built on CAC and spreadsheets and replacing them with narrative, positioning, and trust. He also dives into why most companies fail at category creation, how to win mindshare wi...
In this episode of the Marketing Scientists Podcast, Peep Laja breaks down why most B2B marketers are stuck chasing performance metrics — while ignoring the brand fundamentals that actually drive long-term growth. Peep explains why mental availability matters more than MQLs, how category size can make or break your entire business, and why most B2B companies are still decades behind their B2C peers. We dive into the real relationship between brand and performance, how to design category entry...
In this episode of the Marketing Scientists Podcast, Daniel McCarthy breaks down how top brands like Netflix and Nike use customer lifetime value (CLV) to drive smarter growth decisions — and why most startups are still stuck on outdated metrics. We dive into the science behind CLV modeling, what CAC doesn’t tell you, and how to use predictive analytics to scale efficiently. Daniel also shares how CLV can shape everything from brand strategy to investor valuation, and why cohort retention is ...
In this episode of the Marketing Scientists Podcast, Elaine Zelby shares the real levers behind startup growth — and it’s not just product or GTM strategy. Elaine dives into how culture, hiring, and operational systems shape whether a marketing engine can actually scale. From building trust and clarity across teams to designing systems that don’t break at $10M ARR, Elaine breaks down what most founders miss. She also shares why brand is often an output of culture, how to hire for execution an...
In this episode of the Marketing Scientists Podcast, Dyan Khor shares the strategy behind Cash App’s explosive growth, and why true scale requires more than channel hacks. Dyan built Cash App’s full-funnel growth engine, developed user-level LTV models, and implemented incrementality testing before iOS 14 changed the game. We dive into how brand, creative, and product come together to drive results; why “growth” isn’t a department , it’s a company strategy; and how AI is reshaping team work...
In this episode of the Marketing Scientists Podcast, Nik Sharma and Ari Murray of Sharma Brands break down how they manage one of the most creative and data-driven growth machines in e-commerce. From launching up to 1,000 ads a week to testing across every stage of the funnel, they share how smart systems — not just instincts — drive results. We dive into the shift from DTC to retail, why attribution is mostly noise, how incrementality testing is changing everything, and why creative velocity...
In this episode of the Marketing Scientists Podcast, Amrita Mathur, former marketing leader at Superside, ClickUp, and Zapier, shares hard-earned truths about startup growth, product-market fit, and why creativity — not just tactics — drives sustainable success. Amrita challenges the common myths around growth hacking, breaks down why product strategy is inseparable from marketing strategy, and explains how smart brands are navigating the AI disruption without losing their edge. She also dive...
In this episode of the Marketing Scientists Podcast, Ian Martins, Managing Director of Zenith, joins us for a no-filter look at the modern agency world. Ian unpacks why the creative/media divide is still costing brands big money, how the traditional agency model is ripe for reinvention, and why the current obsession with AI-driven cost savings is missing the point. We explore the rise of "Power of One" models, why media teams need a seat at the creative table, and how smart brands are blendin...
In this episode of the Marketing Scientists Podcast, Keith Putnam-Delaney, CEO of Primer, reveals how his company is reinventing B2B audience targeting across channels like TikTok, Instagram, and even Amazon. He unpacks the limitations of traditional ad targeting, the misconceptions around "dead" channels, and why marketers need to rethink attribution and incrementality. Keith also dives into the evolving role of AI in advertising, shares a spicy take on LinkedIn ads, and explains how creativ...
In this episode of the Marketing Scientists Podcast, Kerry Cunningham, former Forrester analyst and now Head of Research at 6sense, unpacks the broken state of B2B marketing. He explains why most MQLs are a dead-end, how the concept of “buying groups” is transforming the demand funnel, and how third-party intent data—when combined with AI—can actually deliver real insight. Kerry also shares the backstory behind the famous Demand Unit Waterfall, reveals what most marketers get wrong about in-m...
In this episode of the Marketing Scientist Podcast, Pranav Piyush, CEO of Paramark, breaks down the flaws of traditional marketing attribution and why Incrementality Testing is the key to smarter budget decisions. He explains why Multi-Touch Attribution (MTA) often misleads marketers, how Marketing Mix Modeling (MMM) compares, and why most brands are wasting money on ad spend without realizing it. Pranav shares insights on why marketers should rethink their brand search ad spend, how to run e...
In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase surveys. He explains how brands can use these surveys to validate marketing attribution, uncover hidden customer insights, and make smarter advertising decisions. Matt also shares his journey from e-commerce operator to SaaS founder, the challenges of attribution in today’s fragmented landscape, and why first-party data is more important than ever...
In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-tim...
In this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution models and emphasizes the importance of focusing on incrementality to drive revenue growth. He also delves into the evolving landscape of SaaS pricing models, highlighting the shift towards usage-based pricing and the need for companies to adapt. Additionally, Kyle shares his insights on the critical role of customer success in driving Sa...
In this episode of the Marketing Scientists Podcast, David Herrmann discusses the importance of community building in e-commerce marketing, the evolving role of organic marketing, and how to effectively leverage AI in media buying without losing the human touch. He also shares his insights on creative diversity, the future of measurement in a privacy-first world, and the delicate balance between brand and performance marketing. About the guest: David Herrmann, President of Herrmann Di...
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