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"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.
27 Episodes
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In this recap episode, Drew talks about highlights and common themes to wrap up the first mini-series of Attribution Nation: all about the history of the category AND the future of it.
Our inaugural episode of Attribution Nation features the OG, the godfather, the undisputed maestro of attribution, Aaron Bird. He founded and CEO’d Bizible, ushering it into acquisition by Marketo which quickly was acquired by Adobe. Although years removed from the space, we start with him to lay the foundation of attribution. How’d it start? How’d it grow? And what he planned to do next, which he’s fulfilling at his new company, Inflection.io. This episode has been almost a decade in the making. What a way to start!
Lars Grønnegaard, CEO of Dreamdata, explains how to empower org-wide creativity despite, get this, NOT being able to measure it and why every company should have a marketing co-founder.
Eric Westerkamp, CEO of CaliberMind, asks the question, “If you’re not using attribution, what ARE you doing?” How can you know where to invest more or less? Surely you can’t simply use your gut, right? Eric walks through the evolution and pivots of the CaliberMind product and his move from sales leader into the CEO role.
The new kids on the block, Emir Atli, CRO of Hockeystack, explains how they got started and what makes their solution distinct for attribution. This interview includes a preview of new product features and how AI hype might finally really be valuable for attribution.
In this recap episode, Drew summarizes the main takeaways for how to get marketing attribution buy-in from start-ups to enterprise environments.
You've seen him on LinkedIn, probably being critical of marketing attribution, but in this episode, Chris Walker expands on his often misunderstood critique of marketing attribution, funnel metrics and sales and marketing alignment. It's a can't miss episode and capstone of mini-series 2.
Join Drew and his youngest guest, Bailey Bowes, to hear how she built her career with the help of attribution software and learned how to help her teams answer the question: what's working and not in marketing?
Kimberly Galitz was an early adopter of Bizible (now Marketo Measure) and continues to be a staunch advocate and leading thought leader on attribution. This episode is packed with practical ways to improve buy-in, impact campaign performance and so much more.
Sy Spencer's background in B2C at Warner Brothers gave her a unique lens of attribution when she moved into B2B. Now at Cisco, she continues to simplify and use an unexpected super power to get things done: empathy.
In part one of our two part episode with Mark Stouse we explore definitions, similarities and differences in MMM vs. MTA. Mark experience spans decades trying to answer the seemingly simple question of marketing's impact on the business. From investing millions into this question at Honeywell and HP to creating ProofAnalytics to now help marketing teams answer the question, Mark knows his stuff and breaks down complex analytics issues into easily digestable talking points.
In part two of our two-part episode with Mark Stouse we get into the nitty gritty of how to leverage MMM to make better decisions and debunk some commonly held myths about when it's right for companies to invest in it.
Ryan Hobson spent a decade in Adobe's analytics products before becoming CEO at Align BI. In this episode, he brings a unique flavor to the history and future of analytics in marketing.
Michael Kaminsky, CEO of Recast, joins us to share his take on attribution vs. MMM, where he says, MMM may just be the WORST way to measure marketing. Hear more from Michael on how perfection hurts marketers who need to make decisions and questions to ask your potential MMM vendor.
In this recap episode, Drew summarizes the main takeaways for mini-series three, which answered the question, are attribution and MMM mortal enemies or fast friends?
In this recap episode, Drew and Ragen Dodson, director of demand generation at Refine Labs, break down the main takeaways for mini-series four. Listen in to learn all about what series four had to offer!
Join Steffen Hedebrandt, CMO and co-founder of Dreamdata, as he shares how to succeed with multi-touch attribution. Steffen covers building a strong framework, the role of organizational adoption, the value of consistent UTMs and campaigns, and more!
Nic Zangre, VP of Solution Architecture at CaliberMind talks the complexities of marketing attribution. Nic shares his take on optimizing segmentation, web tracking, and UTM management while tackling common misconceptions like needing perfect data to start. If you're a marketer looking to sharpen your strategies, this episode is packed with insights to elevate your attribution game.
In this episode, Kate Colbert, customer business advisor at Adobe, takes a deep dive into marketing attribution mastery. Kate shares her journey from BDR to attribution authority and tips for succeeding with Marketo Measure. Kate highlights how simplicity, diligence, and intention can transform marketing ROI.
James Leedom, a customer technical advisor at Adobe, explores the intricacies of marketing attribution using Marketo Measure. James shares his journey into marketing operations and offers advice on optimizing UTM structures, managing Salesforce campaigns, and overcoming data challenges. This episode is packed with insights to help you unlock the full potential of your marketing data.
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