AI for Solopreneurs: The AI Hat Podcast

What if I told you there's a way to grow your business and deliver exceptional results around the clock without adding a single salary to your payroll? Here's the problem every owner faces: you need more hands on deck to grow, but hiring means higher overhead, longer training periods, and the constant worry that your best people might leave for greener pastures. You're caught in that classic trap. You can't scale without people, but people are expensive, unreliable, and frankly, we need sleep. But what if you could build a workforce that never calls in sick, never asks for a raise, and works tirelessly to deliver results for your clients 24/7? Today, I'm thrilled to introduce you to Cien Solon, a true pioneer who's cracked the code on this exact challenge. She's the founder of LaunchLemonade, which she describes as "the Canva for AI agents," and she's on a mission to ensure no one gets left behind in the AI revolution. But here's what makes Cien's story so compelling for agency owners: She's been integrating AI solutions for businesses since 2018, managed big teams and budgets in her fintech days, and now runs her current business lean with just her co-founder and an army of AI agents. With barely any marketing spend, they've built a community of over 3,000 users who have created more than 10,000 AI assistants and agents on their platform. She's not just talking theory—she's living proof that this approach works. The AI Hat Podcast host Mike Allton asked Cien Solon about: ✨ AI Agent Economics - Discover how replacing traditional hires with AI agents can dramatically reduce overhead while improving client delivery timelines. ✨ Entrepreneurial AI Mindset - Learn the specific skills and thinking patterns needed to identify automation opportunities within your solopreneur operations. ✨ Practical Implementation Roadmap - Get a clear step-by-step approach for building your first AI agents without technical expertise or massive upfront investment. Learn more about Cien Solon Connect with Cien Solon on LinkedIn Follow Cien Solon on Instagram Follow Cien Solon on Threads CHAPTERS: 00:00 Setting Clear Goals for AI Implementation 01:08 Introduction to The AI Hat Podcast 02:17 Meet Cien Solon: AI Pioneer and Founder of Launch Lemonade 04:50 Cien's Journey: From Big Teams to Lean AI Operations 08:40 Understanding AI Agents and Their Impact 11:10 Maintaining a Human Touch with AI 13:52 Practical Steps for Solopreneurs and Business Owners 26:06 The Economics and ROI of AI Agents 30:13 Common Mistakes and Learning Moments with AI 32:04 Final Thoughts and Where to Connect with Cien SHOW TRANSCRIPT & NOTES: https://theaihat.com/how-to-build-an-ai-agent-army-that-delivers-results-while-you-sleep/ Tired of pouring your energy into a 'leaky bucket?' Pinpoint your biggest business bottleneck in just 2 minutes with my free diagnostic quiz. Get your free diagnosis and start plugging the leaks at: theaihat.com/diagnostic Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Success shouldn't feel like drowning. If you're a solopreneur who's built something amazing but feels trapped by the very business you created, this episode is for you. Mike introduces the F.I.X. Method - a simple 3-step framework that helped one business owner reclaim 15 hours a week and transform from chaos to systematic success. Learn how to identify your hidden operational drag, find the root causes keeping you stuck, and architect simple experiments that actually work. What You'll Learn: • The Architect vs. Technician Battle - Why most solopreneurs excel at their craft but struggle with business systems • What is Operational Drag? - The invisible force silently draining your time, energy, and sanity • The F.I.X. Method: Find the Friction through emotional awareness Identify the Root Cause using the "5 Whys" technique Architect the eXperiment with small, testable solutions • Real Transformation Story - How one solopreneur went from manual chaos to automated systems • Why AI works best when it builds better systems, not just solves individual problems Resources Mentioned: • Free AI Solopreneur Bottleneck Diagnostic: Take the 2-minute quiz to identify your biggest operational friction point → TheAIHat.com/diagnostic • AI Solopreneur OS: Complete business operating system with pre-built GPTs, automation templates, and live AI Labs → TheAIHat.com/ai-solopreneur-os Chapters: 00:00 Introduction: Driving with the Parking Brake On 00:35 Identifying Operational Drag 02:45 The Architect vs. The Technician 04:18 Case Study: Sarah's Struggle 06:27 The FIX Method: Step-by-Step 13:51 Implementing AI Solutions 19:18 Recap and Next Steps 24:35 Conclusion: Your Efficiency is Your Superpower Perfect For:Solopreneurs, creators, and micro-business owners who feel like they're working harder but not getting ahead, struggling with manual processes, or want to implement AI and automation without losing their personal touch. Connect with Mike:• Instagram: @Mike.Allton This episode is part of The AI Hat Podcast's focus on practical AI implementation for solopreneurs and creators. No fluff, no theory - just actionable strategies you can implement today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you tired of running endless A/B tests with minimal insights? Do you find yourself drowning in data but thirsting for actionable results? If you're nodding your head, you're not alone. But what if there was a way to supercharge your A/B testing? A method that could not only speed up the process but also provide deeper, more accurate insights? Well, buckle up, because that's exactly what we're diving into today. And who better to guide us through this AI-driven revolution than our guest today, Nicole Leffer. Nicole is a seasoned marketing leader and a widely recognized expert in deploying generative AI technology to improve marketing efficiency, quality, and outcomes. Her expertise in leveraging AI for A/B testing and optimization is unparalleled, and she's here to share her insights on how we can all test smarter, not harder. ✨ Efficiency Boost: How AI dramatically speeds up the A/B testing process, allowing for faster iterations and improvements. ✨ Deeper Insights: The ability of AI to uncover complex patterns and relationships in test data that humans might miss. ✨ Personalization at Scale: How AI-powered A/B testing can lead to more personalized user experiences across different segments. Learn more about Nicole Leffer Connect with Nicole Leffer on LinkedIn Resources & Brands mentioned in this episode NicoleLeffer.com RICCE Framework for prompting AI Work Buddy  The Bottleneck Diagnostic Quiz: A free 2-minute quiz to pinpoint your biggest business bottleneck. Find it at theaihat.com/diagnostic. Follow Mike Allton on Instagram and get more AI tips Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction to AI-Driven Conversion Optimization 01:58 Welcome to The AI Hat Podcast 02:21 The Challenges of Traditional AB Testing 03:01 Introducing Nicole Leffer: AI Marketing Expert 03:44 Understanding Traditional AB Testing 06:12 Leveraging AI for AB Testing 07:28 Practical Tips for Using AI in AB Testing 09:41 The Importance of Context in AI Prompts 14:48 Advanced Strategies for AI-Driven AB Testing 18:10 The Value of Continuous Testing 23:06 Challenges and Solutions in AI-Driven AB Testing 34:46 Emerging Trends in AI-Powered AB Testing 37:19 Conclusion and Final Thoughts SHOW TRANSCRIPT & NOTES: https://theaihat.com/test-smarter-not-harder-ais-impact-on-a-b-testing-in-digital-marketing/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt "successfully stuck?" On the surface, your business is growing and clients are happy, but your reality is a hamster wheel of your own making. You're the visionary, the marketer, the bookkeeper, and the tech support, and the weight of all those hats is becoming unbearable. Your income is painfully tied to the hours you can work, and you've hit a ceiling you can't seem to break through. You're pouring your life force into the business, but it feels like it's draining away through a dozen tiny leaks in a bucket. In this solo episode, I propose a fundamental mindset shift. The problem isn't you; it's your Operating System. We'll explore why traditional business frameworks fail the solopreneur and introduce a new model: a Solopreneur Operating System built on a Command Center for clarity, an Automation Layer to reclaim your time, and an Intelligence Layer to amplify your genius. This isn't a luxury anymore. Discover how AI has become the modern-day "Da Vinci's workshop," making it possible for the first time in history to build a sophisticated, scalable OS that allows you to finally fix the leaks and focus on the work that truly matters. CHAPTERS: 00:00 Introduction to The AI Hat Podcast 00:07 The Feeling of Being Successfully Stuck 01:30 A Personal Story of Frustration 03:59 Identifying the Real Issue: Operations Problem 05:24 Introducing the Solopreneur Operating System 06:54 The Role of AI in Modern Business 07:29 Diagnosing Your Business Bottlenecks 08:33 Conclusion and Next Steps SHOW TRANSCRIPT & NOTES: https://theaihat.com/successfully-stuck-its-your-operating-system/https://theaihat.com/successfully-stuck-its-your-operating-system/ Tired of pouring your energy into a 'leaky bucket?' Pinpoint your biggest business bottleneck in just 2 minutes with my free diagnostic quiz. Get your free diagnosis and start plugging the leaks at: https://theaihat.com/diagnostic Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your AI system making decisions that could be quietly costing you customers and talent? Every day, businesses are implementing AI solutions that may be perpetuating gender biases without even realizing it. From recruitment tools that favor certain demographics to customer service chatbots that respond differently based on perceived gender, these hidden biases aren't just an ethical concern – they're a serious business problem that affects your bottom line. But here's the good news: identifying and eliminating these biases isn't just possible – it's a game-changing opportunity for your business. Today's guest is leading the charge in transforming how organizations approach AI equity, and she's going to share exactly how you can audit and improve your AI systems. I'm thrilled to welcome Dr. Nici Sweaney, a globally recognized leader in ethical AI and the founder of AI Her Way. As the architect of the EquiAI Framework, she's helped over 60 organizations implement ethical AI solutions that drive real results. She's advised the United Nations, World Bank, and shaped Australia's Responsible AI Use Guidelines. Named one of Microsoft News' "Top 10 Trailblazing Entrepreneurs in AI to Follow in 2024," Dr. Sweaney is exactly who we need to help us understand and tackle the challenge of AI bias. The AI Hat Podcast host Mike Allton asked Dr Nici Sweaney about: ✨ Audit Your AI Systems: Understanding your current AI tools and their potential biases is the crucial first step. ✨ Framework for Success: The EquiAI Framework provides a structured approach to implementing ethical AI solutions. ✨ Business Impact Matters: Gender-equitable AI leads to better decision-making, broader market reach, and improved innovation. Learn more about Dr Nici Sweaney Connect with Dr Nici Sweaney on LinkedIn Follow Dr. Nici Sweaney on Instagram Resources & Brands mentioned in this episode AI Her Way H.U.M.A.N. Framework for AI Adoption Magai The Surprising Truth About AI Adoption in Marketing Teams w/ Lightricks & AMA AI Work Buddy   Grab the free Scalability Audit and find your leaky buckets Follow Mike Allton on Instagram and get more AI tips Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Understanding AI Risks and Opportunities 01:29 Introduction to The AI Hat Podcast 03:43 Welcome Dr. Nici Sweaney 04:25 Identifying Gender Bias in AI 08:17 Strategies to Mitigate AI Bias 14:58 The EquiAI Framework 17:31 Implementing AI Literacy and Strategy 20:31 Building Internal AI Capabilities 21:28 Sponsor Message: Magai 22:26 Ensuring AI Equity Across Departments 25:22 Real-World Examples of AI Failures and Successes 27:36 Leveraging AI for Small Business Success 29:02 Creating an AI Work Buddy 30:54 Starting Your AI Journey 35:43 The Future of Ethical AI 38:28 Conclusion and Resources SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-hidden-biases-in-your-ai-and-how-to-fix-them/ Feeling stuck on the solopreneur hamster wheel? Diagnose your biggest bottleneck in just 15 minutes with my free Scalability Audit. Download it now at: https://theaihat.com/download/scalability/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest or sponsor? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever feel like you're trapped in your own business success? In this solo episode, Mike shares his recent automation disaster in a St. Louis medical center waiting room and reveals why that frustration led to a breakthrough framework for building an AI Co-Founder that actually works. Discover the three "missing partners" every solopreneur needs, learn from Mike's Zapier experiment gone wrong, and get the exact 4-step process for building your first AI assistant that saves you 20+ hours per month. Key Takeaways The Three Missing Partners Every Solopreneur Needs: The Strategic Sounding Board (who asks the tough questions you avoid) The Brainstorming Buddy (who breaks through creative blocks) The Diligent Assistant (who handles the "admin avalanche") Why Mike's Zapier AI Agent Failed (And What It Teaches Us): Tried to make one AI wear too many hats Gave vague instructions instead of specific constraints Forgot that AI amplifies systems, it doesn't create them The 4-Step Process to Build Your First AI Assistant: The Brutally Honest Time Audit Pick Your First Victory (one specific, repetitive task) Deconstruct Like You're Training an Intern Build and Test Your AI Agent v1.0 Chapters 00:00 Introduction to AI for Solopreneurs 00:05 The Solopreneur Struggle with AI 04:04 The Three Missing Partners 06:56 Lessons from a Failed AI Experiment 08:08 Building Your AI Co-Founder 11:29 Practical Steps to Implement AI 19:38 The Solopreneur Scalability Audit 21:42 Conclusion and Final Thoughts Resources Mentioned 🔗 Take the Solopreneur Scalability Audit: theaihat.com/scalabilityStop guessing where your time goes - get your real numbers in 15 minutes 📖 Mike's AI Agent Reality Check: When AI Agents Meet Reality: My Hour-and-a-Half Wake-Up Call 🎯 Work With Mike: theaihat.com/work-with-me Full Transcript: https://theaihat.com/tired-of-flying-solo-how-to-build-your-ai-co-founder/ Questions for Reflection What's your biggest "time vampire" - the repetitive task that drains your energy daily? If you could clone yourself for just one business function, what would it be? What automation project have you started but never finished? Connect & Continue the Conversation 💬 Let's discuss: Drop a comment on Spotify or YouTube - what do you think your biggest time drain is right now? 📱 DM Mike on Instagram: @mike.allton for specific AI assistant guidance 🔔 Subscribe for more: The AI Hat Podcast 📧 Weekly AI insights: The AI Hat Newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that the secret to unlocking your team's creative potential isn't working harder—it's asking better questions? Here's the problem: Most business leaders are getting mediocre results from AI because they're playing it safe. They're asking vanilla questions and getting vanilla answers, then wondering why their competitors seem to be pulling ahead. You've invested time learning AI tools, maybe even paying for premium subscriptions, but your outputs still feel… mid. Generic. Safe. The kind of ideas that blend into the background noise of your industry. But what if the solution isn't better AI—it's better prompting? What if the key to breakthrough results lies in embracing what most people avoid: bad ideas? Today, I'm thrilled to welcome Jason Keath, founder of Social Fresh, who's been helping brands and agencies grow through social media since 2009. Jason's built one of the most respected voices in marketing, organizing conferences that bring together marketing leaders worldwide. He's worked with countless major brands and has recently cracked the code on something fascinating: creativity AI prompts that transform ordinary brainstorming into breakthrough business results. Jason's developed a collection of prompts that help teams find that creative-efficiency sweet spot—where human creativity meets AI productivity to drive real business growth. The AI Hat Podcast host Mike Allton asked Jason Keath about: ✨ Creative Prompt Engineering: Learn Jason's methodology for building AI prompts that generate breakthrough ideas rather than safe, generic outputs. ✨ Strategic Bad Ideas: Understand how embracing "bad" ideas as starting points leads to more innovative solutions and competitive advantages. ✨ Human-AI Creative Balance: Discover when to leverage AI for creative acceleration and when human insight and analysis remain irreplaceable for business success. Learn more about Jason Keath Connect with Jason Keath on LinkedIn Resources & Brands mentioned in this episode Social Fresh Creativity AI Prompts The Case for Bad Ideas Kieran Flanagan, “180 IQ Marketing Strategist prompt” How To Build and Use an AI Prompt Library What is a Custom GPT? How To Build GPTs More Bad Ideas Newsletter AI Primer: A Comprehensive Guide Magai Get Your AI Partner Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction: The Role of Humans in AI 00:34 Exploring AI's Business Capabilities 02:03 Podcast Introduction and Subscription Call 02:25 Unlocking Creative Potential with Better Questions 03:24 Guest Introduction: Jason Keith and Creativity AI Prompts 06:28 The Power of Long Prompts in AI Creativity 07:56 Embracing Bad Ideas for Better Creativity 10:44 Deep Dive into Creativity Marketing Prompts 15:30 Balancing AI Creativity and Human Strategy 17:35 Sponsor Message and Collaboration Council Prompt 23:00 Practical Tips for AI Creativity in Business 33:09 Conclusion and Contact Information SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-creative-efficiency-sweet-spot-ai-prompts-for-business-breakthrough/ Feeling stuck on the solopreneur hamster wheel? Diagnose your biggest bottleneck in just 15 minutes with my free Scalability Audit. Download it now at: https://theaihat.com/download/scalability/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the biggest threat of AI isn't that it will take your job, but that it will trap you in the wrong job?I see solopreneurs everywhere using AI like a faster typewriter... trying to do their old work quicker instead of building a completely different kind of business. In this episode, I reveal how to escape the "Commodity Trap" that keeps you billing by the hour and competing on price, and transform into an irreplaceable strategic partner using my H.U.M.A.N. Framework. Through the story of Jenna, a freelance content creator who went from juggling 10 low-paying clients to serving 3 high-value strategic clients, you'll discover how to disconnect your income from your hours and build true scalability. I share my own journey from working late nights in bed on The AI Hat to creating systems that work without me, plus the three biggest mistakes solopreneurs make when trying to integrate AI into their business. Ready to stop being a commodity and start being irreplaceable? I walk you through the exact Scalability Audit process that reveals where your time really goes and what it's costing you. Download the free Scalability Guide at theaihat.com/scalability to get the step-by-step worksheets and start your transformation today. Key Takeaways: ✨  How to use my HUMAN framework to transform from "doer" to "strategic architect" ✨  The 3-step Scalability Audit that reveals your biggest time drains and their true cost ✨  Why Focusing on Ai Tools Instatead of Business Outcomes Keeps You Trapped in the commodity game Learn more about Mike Allton Follow Mike Allton on Instagram Resources & Brands mentioned in this episode The Scalability Audit Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction: The Real Threat of AI 00:22 The H.U.M.A.N. Framework Overview 02:01 Jenna's Story: The Commodity Trap 04:35 Harmonize: Discovering Unique Human Value 05:02 Understand: Leveraging AI and Human Strengths 05:35 Map: Architecting a Scalable Business Model 07:17 Adapt: Implementing AI Solutions 07:48 Nurture: Building Strategic Client Relationships 11:04 Common Mistakes and How to Avoid Them 12:46 Scalability Audit: Your First Step 15:30 Conclusion: Embrace the Future with AI SHOW TRANSCRIPT & NOTES: https://theaihat.com/stop-being-a-commodity-the-solopreneurs-guide-to-becoming-irreplaceable-with-ai/ Feeling stuck on the solopreneur hamster wheel? Diagnose your biggest bottleneck in just 15 minutes with my free Scalability Audit. Download it now at: https://theaihat.com/download/scalability/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tired of being the most overworked employee in your own business? You're not alone. Join Mike Allton on AI for Solopreneurs: The AI Hat Podcast, where we cut through the AI hype to show you exactly how to reclaim 15+ hours per week and scale without hiring staff. This isn't about robots or complex theory—it's about practical AI systems that handle the grunt work so you can focus on growth. Every episode features real implementation stories, expert insights, and step-by-step workflows you can use immediately. Ready to stop being the bottleneck in your own success? New episodes drop every Tuesday Follow Mike Allton on Instagram: https://www.instagram.com/mike.allton/ Past episodes of AI for Solopreneurs: The AI Hat Podcast: https://theaihat.com/podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could double your customer support team's effectiveness without hiring a single new employee? Sounds too good to be true, right? But that's exactly what businesses are achieving with Salesforce's Agentforce platform. Every day, support teams are drowning in tickets, burning out their best agents, and watching their customer satisfaction scores take a nosedive. The cost of scaling support teams traditionally is skyrocketing, while customer expectations for instant, 24/7 support keep climbing. But there's a solution that's transforming support teams across industries. Today, we're diving deep into real-world success stories and practical implementations of AI-powered support that's cutting response times in half and revolutionizing how teams work. I'm thrilled to welcome Aaron Godby, Founder and CEO of Green Irony, who's been at the forefront of this transformation. Aaron and his team have implemented some of the first Agentforce solutions with Salesforce, including a groundbreaking project at UNC Charlotte that's completely revolutionized their student support system. As a seasoned technology executive and AI implementation specialist, Aaron has helped countless organizations turn the promise of AI into actual, measurable results. He's the perfect guide to help us understand how to achieve these incredible efficiency gains. The AI Hat Podcast host Mike Allton asked Aaron Godby about: ✨ Strategic Implementation Matters → Success with AI support tools requires careful planning and clear success metrics. ✨ Human-AI Collaboration → AI doesn't replace support teams; it empowers them to focus on high-value interactions. ✨ Measurable ROI → Companies can achieve verified 50% time savings while improving customer satisfaction. Learn more about Aaron Godby Connect with Aaron Godby on LinkedIn Resources & Brands mentioned in this episode Green Irony Salesforce Agentforce AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing with Mike Allton AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction to AI in Customer Support 01:18 The AI Hat Podcast Theme Song 02:27 Welcome to The AI Hat Podcast 02:49 Doubling Customer Support Effectiveness with AI 03:33 Introducing Aaron Godby and Green Irony 04:13 Challenges in Traditional Customer Support 04:18 Current State of Customer Support 09:00 AI Implementation at UNC Charlotte 09:10 Higher Education Challenges and AI Solutions 11:32 Agent Force: Revolutionizing Customer Support 27:49 Metrics for AI Success in Customer Support 30:10 Complex Support Scenarios Solved by AI 33:40 Common Mistakes in AI Implementation 39:50 Final Thoughts and Contact Information 40:38 Conclusion and Wrap-Up SHOW NOTES & FULL TRANSCRIPT: https://theaihat.com/cut-your-support-time-in-half-real-results-with-salesforces-agentforce/ Feeling stuck on the solopreneur hamster wheel? Diagnose your biggest bottleneck in just 15 minutes with my free Scalability Audit. Download it now at: https://theaihat.com/download/scalability/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

des, we've mastered the art of SEO—keywords, backlinks, page rankings. We've built entire marketing strategies around getting to the top of Google's search results. But here's the uncomfortable truth: AI is fundamentally changing how people discover brands and information. When someone asks ChatGPT, Claude, or Perplexity for business recommendations, traditional SEO rankings mean little. Your perfectly optimized website might be invisible to AI algorithms that are now answering millions of queries every day. The businesses that don't adapt aren't just missing opportunities—they're becoming irrelevant. That's exactly why I'm thrilled to have Ben Jacobson join us today. As Chief Content Officer at InboundJunction, Ben works directly with growth-stage tech companies to navigate this new landscape. He's not just theorizing about AI search—he's actively helping brands crack the code on AI visibility. His insights have appeared in Search Engine Land and HubSpot, and he's developed proven strategies for getting brands mentioned in AI responses. Ben understands that this isn't about abandoning everything we know about SEO, but evolving it for an AI-first world. The AI Hat Podcast host Mike Allton asked Ben Jacobson about: ✨ AI-First Optimization: Understanding how to structure content and PR strategies specifically for AI algorithm consumption and recommendation. ✨ Measurement Evolution: Learning new metrics and methods to track brand visibility in AI-powered search environments. ✨ Strategic Integration: Discovering how to blend traditional SEO efforts with emerging AI optimization techniques without disrupting existing operations. Learn more about Ben Jacobson Connect with Ben Jacobson on LinkedIn Resources & Brands mentioned in this episode Inbound Junction AI Work Buddy Mini-Course & Community AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction to SEO and AI 01:57 The AI Hat Podcast Introduction 02:18 The Evolution of SEO in the Age of AI 02:59 Interview with Ben Jacobson: Navigating AI Search 06:20 Understanding AI Search and Brand Mentions 11:13 Strategic PR for AI Search 20:04 Challenges and Metrics in AI Search Optimization 26:54 Balancing Traditional SEO and AI Optimization 30:35 Final Thoughts and Future Trends 33:07 Conclusion and Resources SHOW TRANSCRIPT & NOTES: https://theaihat.com/how-ai-search-is-rewriting-the-seo-playbook-and-what-you-must-do-now/https://theaihat.com/how-ai-search-is-rewriting-the-seo-playbook-and-what-you-must-do-now/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the technology that's keeping you up at night could actually become your biggest competitive advantage? Here's what's happening right now: Business owners everywhere are watching AI generate content, create designs, and handle tasks that used to require human expertise. The fear is real because the question feels existential – if your clients can do this themselves, what happens to your value? But what if you're looking at this completely backwards? What if AI doesn't replace human expertise – what if it makes the right kind of expertise absolutely indispensable? That's exactly what our guest discovered when he conducted a fascinating experiment. Robert Capps tried to write an entire New York Times Magazine article using AI. The result was polished, engaging, and would have fooled most readers. But here's the twist – he didn't publish it. Instead, he wrote one of the most important pieces about the future of work that I've read all year, and it reveals why human judgment just became more valuable, not less. Robert brings a unique perspective to this conversation because he's lived at the intersection of technology and creativity for over a decade. As the former Editorial Director of WIRED magazine, he guided the publication to 21 National Magazine Award nominations with eight wins. He's overseen special issues guest-edited by Christopher Nolan, Serena Williams, and Barack Obama. Now, as a writer whose work appears in The New York Times Magazine, Robert is conducting real-world experiments with AI that reveal insights every business leader needs to hear. The AI Hat Podcast host Mike Allton asked Robert Capps about: ✨ Responsibility Advantage: AI can create content, but only humans can take responsibility for strategic decisions and client outcomes. ✨ Taste Over Tech: When everyone has access to the same AI tools, your ability to make creative choices becomes your primary competitive advantage. ✨ Integration Opportunity: Position your agency as the bridge between AI capabilities and client business needs, becoming indispensable through expert curation. Learn more about Robert Capps Connect with Robert Capps on LinkedIn Resources & Brands mentioned in this episode A.I. Might Take Your Job. Here Are 22 New Ones It Could Give You The H.U.M.A.N. Framework for AI Integration The AI Revolution: How It’s Transforming Business (and What You Need to Know) AI Work Buddy Mini-Course & Community CHAPTERS: 00:00 The Entrepreneurial Age of AI 01:13 Introduction to The AI Hat Podcast 02:23 The AI Revolution in Business 03:11 The Human Element in AI 04:12 Interview with Robert Capps 04:25 The AI Writing Experiment 09:28 The Responsibility Hurdle 14:22 Trust, Integration, and Taste in AI 22:26 Exploring AI's Current Limitations 23:08 The Shortages and Problems We Face 23:59 Efficiency vs. Expansion in Business 26:33 AI's Impact on the Creative Industry 28:27 The AI Revolution and Job Market 30:04 Building Your AI Work Buddy 30:41 Roles in the AI-Driven Future 34:13 Integrating AI in Business 40:41 The Importance of Human Taste and Ingenuity 42:29 Conclusion and Final Thoughts SHOW TRANSCRIPT & NOTES: https://theaihat.com/why-ai-will-make-your-agency-indispensable-the-nyt-magazine-article-every-owner-must-read/ Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every successful agency owner faces the same maddening paradox: you built a business to create freedom, but now you're more trapped than ever. You can't take a real vacation because everything runs through you. Every proposal needs your touch, every creative decision requires your approval, and every client crisis demands your personal attention. You've become the bottleneck in your own operation, and traditional solutions like hiring more people or creating better processes only add complexity without solving the core problem. Mike Allton understands this trap because he's lived it and helped dozens of agency owners escape it. As the founder of The AI Hat and Chief Storyteller at Agorapulse, Mike has developed a proven framework for breaking free from the operational quicksand that keeps agency owners stuck. His approach isn't about replacing human judgment with technology—it's about creating an AI Second Brain that handles the cognitive heavy lifting so you can focus on what only you can do: build relationships, innovate, and lead. Through his H.U.M.A.N. Framework, Mike shows agency owners how to delegate high-level thinking tasks without sacrificing quality or control. What You'll Discover: ✨ How the three bottlenecks are costing you a fortune: Learn why the Sales Bottleneck, Creative Bottleneck, and Client Management Bottleneck are mathematically limiting your growth and stealing your freedom. Mike reveals the hidden opportunity costs that could be costing successful agencies over a million dollars annually in lost potential. ✨ Why traditional solutions backfire: Understand why hiring more people and creating more processes often makes the bottleneck worse instead of better. Discover why static documentation becomes "digital shelfware" and how management layers can actually increase your workload rather than reduce it. ✨ The AI Second Brain system that actually works: Get the exact framework for building an intelligent system that learns your voice, applies your methodologies, and handles complex tasks like proposal writing, creative strategy, and client crisis management. See real examples of how this approach has helped agency owners reclaim 20+ hours per week and finally take those long-overdue vacations. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Resources & Brands mentioned in this episode AI Work Buddy Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction: The Cost of Not Taking a Vacation 00:33 The Real Business Cost of Burnout 00:47 Meet David: A Case Study in Operational Bottlenecks 02:42 Welcome to the AI Hat Podcast 03:16 Why You Can't Take a Vacation 03:53 Identifying the Bottlenecks 07:41 Traditional Solutions That Don't Work 10:16 Introducing the AI Work Buddy Mini Course 10:53 The AI Second Brain: A New Approach 17:20 Real-World Impact: Case Studies 18:37 The Cost of Staying the Same 19:20 Conclusion: Embrace the Future with AI SHOW TRANSCRIPT & NOTES: https://theaihat.com/stop-being-the-bottleneck-how-to-build-an-ai-second-brain-for-your-agency/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Now, I know what you're thinking. "Mike, we've heard about AI. We get it. It's revolutionary." But here's the million-dollar question: Are you actually seeing those eye-popping results in your own business? Are you doubling your qualified leads or saving tens of thousands of dollars with a single automation? If you're shaking your head, don't worry. You're not alone. And that's exactly why today's episode is going to be a game-changer for you. We're cutting through the noise and the hype to bring you real, tangible examples of businesses that have cracked the code on AI implementation. No more theoretical possibilities or vague promises. We're talking cold, hard facts and replicable strategies that you can start using in your business tomorrow. To guide us through this AI success story safari, we have a true trailblazer with us. I'm thrilled to welcome Sara Davison, the mastermind behind the Maivenly AI Business Growth Accelerator. Sara isn't just talking about AI; she's in the trenches, turning AI potential into profit for businesses just like yours. Get this: Sara has helped clients save over $40,000 a year with a single AI automation. She's worked with companies to double their qualified leads in just one month – a feat that used to take them half a decade! And the best part? She's here to spill the beans on how it's done. The AI Hat Podcast⁠ host Mike Allton asked Sara Davison about: ✨ Start Small, Think Big: AI implementation doesn't have to be overwhelming; begin with one process and scale up. ✨ AI Enhances Human Potential: Successful AI integration empowers employees, leading to increased productivity and job satisfaction. ✨ Measurable Results Matter: Focus on AI applications that deliver tangible outcomes, like cost savings or lead generation. Learn more about Sara Davison Connect with Sara Davison on LinkedIn Resources & Brands mentioned in this episode Maivenly Respell CassidyAI AI Readiness: A Practical Guide Using the 5P Framework with Katie Robbert Clay Apollo Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast CHAPTERS: 00:00 Introduction to AI Workflow Transformation 01:47 Podcast Introduction and Host's Welcome 02:09 The AI Revolution in Business 02:53 Guest Introduction: Sara Davison 03:35 Sara's Journey into AI 06:04 AI Implementation Success Stories 25:48 The Role of AI in Customer Experience 29:30 Overcoming AI Learning Curves 33:30 Future of AI in Business and Workforce 39:06 Actionable Steps to Unlock AI Potential 40:57 Conclusion and Contact Information SHOW TRANSCRIPT & NOTES: https://theaihat.com/unlocking-ais-potential-success-stories-from-growing-businesses/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wished you could clone your best sales rep? Imagine having a team member who never sleeps, never takes vacation, and consistently delivers your perfect pitch to prospects 24/7. Sounds too good to be true, right? The challenge facing most business leaders today isn't just about growing their sales - it's about scaling their team's expertise and maintaining quality customer relationships while expanding their reach. Traditional solutions like hiring more staff or implementing basic chatbots often fall short, leading to inconsistent experiences and missed opportunities. That's why I'm thrilled to introduce today's guest, Natalie de Groot, who's revolutionizing how businesses approach AI-powered customer engagement. As the founder of Authentic AI Marketing and a pioneering AI Marketing Strategist, Natalie has been helping businesses optimize their strategies since 2009. But it was her groundbreaking work with AI-powered brand representatives that really caught my attention. Natalie has worked with countless businesses across the US, Canada, and UK, showing them how to leverage AI to scale their operations while maintaining that crucial human touch. She's not just talking theory - she's actually created and implemented AI-powered representatives that are transforming how businesses engage with their customers. Today, she's here to share her insights and practical strategies that you can implement in your business. The AI Hat Podcast host Mike Allton asked Natalie de Groot about: ✨ 24/7 Brand Consistency - AI representatives ensure your brand message and values are consistently delivered across all customer touchpoints. ✨ Scalable Expertise - Strategic implementation of AI representatives allows businesses to multiply their team's impact without sacrificing quality. ✨ Human-AI Collaboration - Success comes from properly balancing AI capabilities with human oversight and intervention points. Learn more about Natalie de Groot Connect with Natalie de Groot on LinkedIn Resources & Brands mentioned in this episode Authentic AI Marketing Chris Carr AI Bootcamp Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura AI Work Buddy AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Empowering Employees with AI 00:59 Introduction to The AI Hat Podcast 02:08 Meet Natalie de Groot: AI Marketing Pioneer 04:12 Natalie's Journey into AI 05:14 The Evolution of Nat GPT 06:47 AI Personas and Their Applications 11:37 Advanced AI Strategies and Use Cases 23:52 Leveraging AI for Brand Building 25:19 Creating an AI Work Buddy 32:32 The Importance of Clean Data 36:53 Training Teams to Work with AI 39:23 Future of AI in Business 41:51 Conclusion and Final Thoughts SHOW TRANSCRIPT & NOTES: https://theaihat.com/how-smart-business-leaders-are-creating-ai-sales-reps-that-never-sleep/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to create consistent content for your YouTube channel because scripts and outlines take forever to produce? You're not alone. Most creators hit this wall, trying to balance quality with production speed, while wondering if AI could help without making their content feel generic or robotic. Today you'll discover exactly how to use AI for content creation while keeping your authentic voice intact. I'm excited to welcome my long-time friend and colleague Amy Landino, a high-performance personal brand coach who's transformed personality-led businesses into 7-figure thought leaders. Her award-winning YouTube channel has touched millions, and she's authored three books including the bestseller "Good Morning, Good Life." Amy has mastered the balance between leveraging AI and maintaining the human touch that makes her content uniquely hers. The AI Hat Podcast host Mike Allton asked Amy Landino about: ✨Voice Preservation Techniques - Learn Amy's specific prompting strategies that maintain her authentic voice while leveraging AI assistance. ✨Workflow Integration Points - Discover the critical moments in content creation where AI tools create the most value with the least risk to authenticity. ✨Authenticity Amplification - Understand how AI can actually enhance your unique perspective rather than dilute it when used strategically. Learn more about Amy Landino Connect with Amy Landino on LinkedIn Follow Amy Landino on Instagram Resources & Brands mentioned in this episode Amy Landino International Good Morning, Good Life AI Digital Clone: How to Augment Your Team’s Expertise with George B. Thomas AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction: The Key to Effective Marketing 01:04 The AI Hat Podcast Theme Song 02:13 Welcome to The AI Hat Podcast 02:35 Challenges in Content Creation 02:58 Interview with Amy Landino: AI in Content Creation 04:02 Amy's Approach to Using AI 05:13 The Importance of Human Touch in AI Content 06:35 Amy's Content Workflow with AI 08:08 Using AI for YouTube Analytics 10:22 Balancing AI and Authenticity 13:50 Tips for Effective AI Use 35:07 The Future of AI in Content Creation 37:37 Conclusion and Farewell SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-human-behind-the-algorithm-amy-landinos-approach-to-ai-enhanced-content-creation/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered why some of the most innovative AI solutions still miss the mark for large segments of the population? The answer might lie in who's actually building and implementing these technologies. Today, we're diving into a crucial conversation about representation in AI - specifically, why having Latina voices at the table isn't just about diversity metrics, it's about creating better, more effective AI solutions for everyone. The truth is, AI is reshaping every aspect of our world, from how businesses operate to how we solve complex social problems. But here's the challenge: when the teams developing these technologies don't reflect the diversity of our society, we end up with blind spots that can limit AI's potential and even perpetuate existing inequalities. That's why I'm thrilled to welcome Dr. Nayana Guerrero, a pioneering researcher and educator who's not only studying these issues but actively working to change them. Dr. Guerrero has made remarkable contributions to our understanding of AI's role in business and gender equality, including groundbreaking research on women entrepreneurs and business feminism using AI tools. She's currently shaping the next generation of tech leaders at the Tecnológico de Monterrey, while also serving as President of the Gender Equality Committee at The National Council of Women Entrepreneurs, where she's helping strengthen women's presence in Mexico's social and business sectors. The AI Hat Podcast host Mike Allton asked Nayana Guerrero about: ✨ Diverse AI Leadership: Building better AI requires diverse perspectives at every level of development and implementation. ✨ Cultural Intelligence: Understanding cultural nuances is crucial for creating AI solutions that truly serve global markets. ✨ Educational Pipeline: Strengthening STEM education and mentorship for Latina students is key to future AI innovation. Learn more about Dr. Nayana Guerrero Connect with Nayana Guerrero on LinkedIn Resources & Brands mentioned in this episode NayanaGuerrero.com Tec de Monterrey Unmasking AI: My Mission to Protect What Is Human in a World of Machines by Joy Buolamwini Miri Rodriguez Empressa Latinas in Tech AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction: Elevating Latina Voices in AI 01:22 The AI Hat Podcast Theme Song 02:31 Welcome to The AI Hat Podcast 02:54 The Importance of Representation in AI 03:36 Interview with Dr. Nayana Guerrero 04:31 Challenges and Insights in AI Development 06:52 Cultural Influences on AI 12:23 Gender Digital Divide and AI 24:42 Educational Institutions and Latina Tech Leaders 35:44 Opportunities for Latina Leaders in AI 41:07 Final Thoughts and Advice for Young Latinas 45:38 Conclusion and Farewell SHOW TRANSCRIPT & NOTES: https://theaihat.com/why-latina-voices-are-critical-for-the-future-of-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you spending countless hours trying to figure out how to make AI work for your business, while bigger companies seem to have it all figured out? What if you could learn how one of the world's most innovative companies actually implements AI, and discover how to scale those same strategies in your business - without the enterprise budget? The truth is, most small businesses are drowning in AI tools and possibilities, unsure which strategies actually drive results and which are just burning time and money. They're stuck watching larger companies pull ahead while trying to piece together a working AI strategy. But today, we're going to change that. I'm thrilled to welcome Michael Todasco, former Director of Innovation at PayPal, where he managed over 100 patents and drove innovation initiatives that transformed how one of fintech's biggest players leverages AI. Now, Michael spends his time helping businesses of all sizes implement practical AI solutions that drive real results. He's going to share the strategies that actually work - no fluff, no complexity, just proven approaches you can implement starting today. The AI Hat Podcast host Mike Allton asked Mike Todasco about: ✨ Start Small, Think Big: Implement AI strategically by starting with one high-impact area while planning for scalable growth. ✨ Focus on Core Problems: Target AI implementation at solving specific business challenges rather than adopting technology for its own sake. ✨ Measure What Matters: Establish clear metrics and ROI goals before implementing any AI solution to ensure meaningful business impact. Learn more about Mike Todasco Connect with Mike Todasco on LinkedIn Resources & Brands mentioned in this episode PayPal James Silberrad Brown Center for Artificial Intelligence at SDSU Hanging up on ChatGPT’s Operator AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast Chapters 00:00 Introduction to AI in Business 02:08 Welcome to The AI Hat Podcast 02:32 Challenges and Opportunities for Small Businesses 03:06 Interview with Michael Todasco 04:51 AI Implementation at PayPal 06:17 Practical AI Solutions for Small Businesses 11:12 Creating an AI-First Culture 18:04 Augmented Intelligence vs. Artificial Intelligence 21:10 Debunking the Myth: AI as a Cheating Tool 21:41 Sponsor Break: Introducing Magai 23:41 Biggest Mistakes in AI Implementation 25:59 Success Stories and Real-World Applications 29:48 Measuring AI ROI for Businesses 32:59 Emerging AI Trends and Future Outlook 38:17 Conclusion and Final Thoughts SHOW TRANSCRIPT & NOTES: https://theaihat.com/scale-like-paypal-simple-ai-strategies-that-actually-work-for-small-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt left behind in the marketing tech race because you don't know how to code? Maybe you've watched colleagues implement amazing automation or create sophisticated workflows, while you're still struggling with basic tools. What if I told you that the coding barrier in marketing is crumbling, thanks to artificial intelligence? The truth is, marketers everywhere are facing increasing pressure to be more technical, more efficient, and more innovative - but learning to code isn't always practical or necessary. This technology gap has been holding back countless talented marketers from reaching their full potential. That's why I'm thrilled to introduce today's guest, Mike Russell. Mike is the founder of Creator Magic and serves as the Creative Director at Music Radio Creative, where his international team creates productions for over 4,000 clients in 120+ countries. He's been at the forefront of the AI revolution, teaching creators and marketers how to harness the power of artificial intelligence without writing a single line of code. His work has transformed the way thousands of professionals approach their craft, making sophisticated marketing solutions accessible to everyone. The AI Hat Podcast host Mike Allton asked Mike Russell about: ✨ Start Small, Think Big - No-code AI tools allow marketers to begin with simple projects while building toward complex solutions. ✨ Tools Not Rules - Today's AI platforms offer flexibility to create custom marketing solutions without coding constraints. ✨ Future-Proof Marketing - Embracing no-code AI tools now positions marketers for upcoming technological advances. Learn more about Mike Russell Connect with Mike Russell on LinkedIn Subscribe to Mike Russell on YouTube Resources & Brands mentioned in this episode Creator Magic Cursor Perplexity Agent.ai Zapier Make.com N8N Notion AI and Copyright: What Marketers Need to Know with Mitch Jackson HeyGen ElevenLabs Creator Magic YouTube Channel AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS 00:00 Introduction to AI Agents in the Workforce 01:15 The AI Hat Podcast Theme Song 02:24 Welcome to The AI Hat Podcast 02:48 The Coding Barrier in Marketing 03:14 Introducing Mike Russell 04:07 The Power of No-Code AI Tools 04:52 Building AI Solutions with Cursor 11:54 The Future of AI Agents 23:25 Common Mistakes in No-Code AI 33:43 Final Thoughts and Advice 36:29 Conclusion and Wrap-Up SHOW TRANSCRIPT & NOTES: https://theaihat.com/no-code-no-problem-revolutionizing-marketing-with-ai-tools/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered how the world's largest professional network approaches artificial intelligence in their marketing? We all see the innovations and changes happening on LinkedIn's platform, but what's happening behind the scenes? How are they actually implementing AI in their marketing strategies, and what can we learn from their approach? The truth is, most businesses are struggling to effectively integrate AI into their marketing operations. They're either overwhelmed by the possibilities, unsure where to start, or concerned about maintaining authenticity while leveraging automation. And with the stakes getting higher every day, the pressure to get it right is immense. That's why I'm thrilled to welcome today's guest, Hava Maloku, Senior Digital Marketing Manager at LinkedIn. With over 15 years of experience in digital marketing and a front-row seat to AI implementation at one of the world's most influential tech companies, Hava brings unique insights into how enterprises can successfully leverage AI in their marketing strategies. She's also a respected voice in the AI leadership space, recently speaking at the "AI Leadership Workshop: Voices of Change" about combining technical excellence with strategic vision. The AI Hat Podcast host Mike Allton asked Hava Maloku about: ✨ Enterprise AI Strategy: How LinkedIn approaches AI implementation at scale ✨ Balance & Integration: Combining technical capabilities with strategic marketing goals ✨ Future-Ready Framework: Building adaptable AI marketing systems for long-term success Chapters: 00:00 Introduction to Women Leaders in Tech 00:18 Encouragement for Women in AI 01:29 The AI Hat Podcast Theme Song 02:36 Welcome to The AI Hat Podcast 02:59 LinkedIn's AI Marketing Strategies 03:35 Guest Introduction: Hava Maloku 04:20 Hava's Journey into AI Marketing 06:22 AI's Impact Beyond Marketing 08:24 AI Trends in Marketing 12:29 LinkedIn's Initial AI Approach 17:39 Successful AI Marketing Initiatives at LinkedIn 24:42 Staying Current with AI in Marketing 28:52 Advice for Women Marketing Leaders 31:58 Conclusion and Contact Information Learn more about Hava Maloku Connect with Hava Maloku on LinkedIn Resources & Brands mentioned in this episode LinkedIn AI Primer: Get Started with AI Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/inside-linkedins-ai-marketing-strategy-a-senior-leaders-perspective/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices