Social Media Decoded

Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on her process for getting the most out of events like Bloom and Grow Live in Nashville. Michelle walks you through her pre-event prep — from clarifying goals, crafting an elevator pitch, planning your content capture, and creating a follow-up strategy — so you can leave your next conference with real momentum instead of missed opportunities. Plus, she shares why live events like Elevate & Empower LIVE in November are where faith and strategy collide, and why being in the room is the fastest way to grow your authority and income. What You’ll Learn in This Episode: Why attending conferences accelerates your visibility The 4 steps Michelle uses to prep for every conference Practical networking tips to build lasting relationships How to turn one conference into six months of visibility momentum Why you need to be in the room at Elevate & Empower LIVE Resources + Links: 🎟️ Grab your ticket to Elevate & Empower LIVE (November) 📲 Follow Michelle on Instagram → @michellelthames conference networking tips, how to prepare for a conference, visibility strategy 2025, Michelle Thames podcast, Elevate & Empower LIVE Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded, host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online. Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machine. Michelle also shares how her own clients have seen results by shifting their approach — and how you can too. Plus: Michelle invites you to join her free 7-Day Visibility Audio Experience to kickstart your authority journey, and to grab your ticket for Elevate & Empower LIVE in November to build your authority content strategy in real time. What You’ll Learn in This Episode: Why most content strategies don’t attract paying clients The difference between attention content and authority content The 3-part framework for creating authority content Real-life example of a client transformation Next steps to build your authority content strategy Resources + Links: 🎧 Free 7-Day Visibility Audio Experience 🎟️ Grab your ticket to Elevate & Empower LIVE (November) 📲 Follow Michelle on Instagram → @michellelthames content strategy 2025, authority content framework, attract high-ticket clients, Michelle Thames podcast, visibility strategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s my birthday 🎉 and I’m sharing a gift with YOU: how to use AI to create more Instagram content without burning out. In this episode of Social Media Decoded, I share 3 practical ways to let AI repurpose, brainstorm, and speed up your content creation so you can focus on being visible and building authority in 2025. And since it’s my birthday, I’ve got two requests:☕ Buy me a coffee (link below)🎟️ Come celebrate with me in person at Elevate & Empower LIVE this November What You’ll Learn in This Episode: Why most entrepreneurs are burning out on content 3 ways to use AI to create Instagram posts faster How to repurpose content across formats with AI Why smarter content builds authority, not just more content Resources + Links: ☕ Celebrate Michelle’s birthday → https://buymeacoffee.com/michellelthames Join The Networking Call Sep 25th: https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator 🎟️ Grab your ticket to Elevate & Empower LIVE (Nov)- https://stan.store/michellelthames/p/elevate--empower-live-2025-general-admission 📲 Follow Michelle on Instagram → @michellelthames Events Waitlist: https://stan.store/michellelthames AI for Instagram content, Instagram strategy 2025, content repurposing with AI, how to avoid burnout social media, Michelle Thames podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle sits down with Anna Tutckaia, VP of Growth at manychat, live from the Instagram Summit 2025. Anna shares her expertise on digital growth, AI, and the future of social media marketing, offering practical insights for entrepreneurs, executives, and brands who want to stand out in a crowded digital world. What You’ll Learn in This Episode: The biggest shifts happening in Instagram marketing right now. Why conversations in DMs are becoming the new storefront. How automation + AI can help you grow without burnout. The KPIs and metrics growth leaders actually care about. Where Anna sees digital growth evolving over the next 1–2 years. Action Step:DM me the word PROMPTS on Instagram (@michellelthames) and I’ll send you my free list of 10 ChatGPT prompts to boost your visibility and make content creation easier. Resources & Links: Learn more about manychat → HERE Join the Instagram Summit Online with 30 % OFF w code DECODED30 https://igsummit.manychat.com/virtual Connect with Anna Tutckaia on LinkedIn → HERE Follow me on Instagram → @michellelthames Subscribe to Social Media Decoded wherever you listen to podcasts Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames explains why content alone won’t bring clients — you need an ecosystem. Michelle shares her 3-step framework for building a business ecosystem that connects social media, podcasts, events, and email into one system that nurtures your audience and generates sales. If you’re ready to stop chasing likes and start building authority, this episode will show you the way. What You’ll Learn in This Episode: What an ecosystem is and why it matters for entrepreneurs The 3 steps to building an ecosystem that sells How social media fits into your bigger strategy Why consistency gets easier once your ecosystem is in place Resources + Links: 📅 RSVP: She Connects Networking 12 PM CST Thursday (Sep 25) https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator Join the Event Waitlist → https://stan.store/michellelthames Follow Michelle on Instagram → @michellelthames business ecosystem 2025, social media strategy for entrepreneurs, authority building online, client attraction system, Michelle Thames podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fresh off the plane from Los Angeles, I’m recapping my experience at the Instagram Summit 2025, where Manychat flew me out to podcast live with their VP of Growth, Anna Tutckaia. In this episode, I’m sharing:✨ Behind-the-scenes of being in the room with top creators, executives, and brands.✨ My 3 biggest takeaways about AI, visibility, and where social media is headed.✨ Why conversations in the DMs are becoming the new storefront.✨ How you can leverage AI + visibility right now to stay ahead. This isn’t just a recap, it’s a roadmap for entrepreneurs, executives, and multi-passionate women who want to grow without burning out. And because I always want you to take action, I’ve created a bonus gift for you DM me the word PROMPTS on Instagram (@michellelthames) and I’ll send you my free list of 10 ChatGPT Prompts to boost your visibility. What You’ll Learn in This Episode: Why visibility creates opportunities you can’t even imagine. The role of AI in saving time + scaling your marketing. How community and automation work hand in hand. Actionable ways to prepare for the next wave of social media growth. Resources & Links: Connect with manychat → https://app.manychat.com/ Follow Anna Tutckaia on LinkedIn → https://www.linkedin.com/in/annatutckaia?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app DM me “PROMPTS” on IG for your free ChatGPT visibility prompts → @michellelthames Subscribe to Social Media Decoded wherever you listen to podcasts ✨ If you enjoyed this episode, take a screenshot, share it on your Stories, and tag me @michellelthames — I’d love to hear your favorite takeaway! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode, Michelle Thames chats with millionaire digital product coach Becky Beach about how she left her 9–5 job and scaled her business to over $70K/month in sales—all by leveraging simple digital products and organic marketing strategies. Becky shares the real, behind-the-scenes story of how she built her digital empire, why she emails her list every day, how she uses chatbots to sell in her sleep, and what aspiring creators can do right now to build profitable digital products—without running ads. 🎧 What You’ll Learn in This Episode: How Becky transitioned from corporate life to full-time digital product business The truth about building passive income (and what it really takes) How she earns $70K/month selling simple, scalable digital products Why she emails her audience every day—and why she’s not afraid of unsubscribes How she uses Instagram chatbots to automate sales and customer engagement The #1 mindset shift that helped her grow to 7 figures Practical advice for busy women ready to start or grow a digital product business Resources and links: Follow Becky on Instagram: @themombeach Listen to The Becky Beach Show Learn more at: https://www.mombeach.com ✨ Ready to grow your visibility and attract more clients?Start with Michelle’s FREE 7-Day Visibility Challenge—perfect for content creators, coaches, and service providers who want to show up with confidence. Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE how to sell digital products, Becky Beach interview, passive income strategies, digital product coach for women, 6-figure digital business, email marketing for digital products, selling without ads, Instagram chatbots, female entrepreneur digital products, mom entrepreneur podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on a powerful client transformation. Meet Neita Wilson, founder of Celebrating You Ministries, who booked a 1:1 Instagram Intensive with Michelle. In just 60 minutes, Neita went from posting without strategy to showing up with clarity, confidence, and a content plan that reflects her mission. Michelle and Neita discuss the process of revamping her bio, building a seven-day content strategy, and why visibility is about more than posting — it’s about creating intentional, aligned content that leads to real results. If you’ve been struggling to show up consistently or feel like your social media doesn’t reflect your purpose, this episode will inspire you to rethink your approach. What You’ll Learn in This Episode: Why clarity and confidence matter more than follower count How Neita transformed her Instagram bio to attract real connections The power of content pillars for faith-driven entrepreneurs Why showing your face and voice builds stronger engagement How intentional visibility leads to discovery calls, partnerships, and more Resources + Links: 💬 Connect with Neita Wilson: Instagram: @CelebratingYouMinistries Facebook: Celebrating You Ministries LinkedIn: Neita Wilson YouTube: Neita Wilson 📲 DM me the word INTENSIVE on Instagram (@michellelthames) to learn more about my 1:1 Instagram sessions. 🎧 Grab the replay of my Instagram Masterclass (DM me the word Instagram). Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Instagram strategy coaching, faith-driven entrepreneurs on social media, 1:1 Instagram intensive, visibility coaching results, Michelle Thames podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In 2025, AI is no longer optional — it’s essential. In this episode of Social Media Decoded, host Michelle Thames shares three practical AI-powered shifts you can make to repurpose content, personalize at scale, and prep like a pro. Michelle also shares how she’s using AI to prepare for her upcoming talk at the Her AI Era Summit, and why leveraging this tool now is the fastest way to grow visibility and authority online. What You’ll Learn in This Episode: How to repurpose one piece of content across multiple platforms using AI Ways to personalize your audience’s experience without burning out How AI can help you prep for client sessions, workshops, and events Why AI frees your voice instead of replacing it Resources + Links: 🎟️ Join the Her AI Era Summit Waitlist → https://--heraiera.thrivecart.com/her-ai-era-summit-waitlist/ 📅 RSVP: She Connects: https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator 📲 Follow Michelle on Instagram → @michellelthames Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE AI for entrepreneurs 2025, AI visibility Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames shares why networking — online and offline — is one of the fastest ways to build authority in 2025. Michelle explains how hosting events has positioned her as a connector and leader, and gives practical tips you can use to make networking work for you — from follow-up strategies to documenting the room. If you’ve been wondering how to combine social media with real-life authority building, this episode will inspire you to show up differently. What You’ll Learn in This Episode: Why events are a powerful authority-building tool How to combine social media and networking for visibility Practical networking tips you can use today Why hosting your own events puts you in a leadership role Resources + Links: 📅 RSVP: SheConnects September 25th https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator | Elevate & Empower Live Nov 1: https://stan.store/michellelthames/p/elevate--empower-live-2025-general-admission 👉 Join the Event Waitlist → 📲 Follow Michelle on Instagram → @michellelthames Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE networking for entrepreneurs 2025, how to host business events, visibility through networking, authority building events, Michelle Thames podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Struggling to keep up with Instagram, LinkedIn, and YouTube? In this episode of Social Media Decoded, host Michelle Thames shares how she uses AI to repurpose one piece of content across multiple platforms — saving time while building authority online. Plus, Michelle announces her upcoming speaking engagement at the Her AI Era Summit, where she’ll dive even deeper into practical AI strategies for women entrepreneurs. What You’ll Learn in This Episode: Why creating fresh content for every platform is burning you out How to repurpose one piece of content into IG, LinkedIn, and YouTube The best ways to use AI for content amplification in 2025 Why AI is the fastest way to scale authority without extra hours Resources + Links: 🎟️ Join the Her AI Era Summit Waitlist → https://--heraiera.thrivecart.com/her-ai-era-summit-waitlist/ 📅 RSVP: She Connects (Sep 25th FREE) https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator|   Join my events waitlist here https://stan.store/michellelthames 📲 Follow Michelle on Instagram → @michellelthames Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE repurpose content with AI, content repurposing 2025, how to use AI for social media, Instagram LinkedIn YouTube strategy, Her AI Era Summit 2025 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded, host Michelle Thames shares the fastest way to build authority online this year. Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you’ve been struggling to stand out online, this episode is packed with gems that will help you shift from chasing visibility to owning authority. What You’ll Learn in This Episode: The #1 shift entrepreneurs need to make in 2025 The 5-step authority formula for faster trust-building Why in-person + online visibility creates authority faster How to turn authority into revenue with a simple system Resources + Links: Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE 📅 RSVP: Elevate & Connect (Sep 25, 12 PM FREE) https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator| Coffee & Connections (Sep 13, free) https://stan.store/michellelthames/p/coffee--connections-a-sunday-morning-meetup-914 👉 Join the Event Waitlist → https://stan.store/michellelthames 📲 Follow Michelle on Instagram → @michellelthames how to build authority online 2025, visibility strategy for entrepreneurs, authority marketing tips, grow business online 2025, Michelle Thames podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Next week, I’m headed to Los Angeles because Manychat is flying me out to podcast live at the Instagram Summit 2025, and I’m bringing you along for the journey!  In this episode, I’m sharing: ✨ Why events like this matter so much for creators, entrepreneurs, and business owners. ✨ The future of Instagram marketing (my predictions on AI, DMs, and conversational commerce). ✨ How you can attend the summit yourself — virtually or in person — with an exclusive discount. This is a full-circle moment for me, and I can’t wait to bring you behind the scenes, live from LA. 🎟 Save 30% on tickets with code DECODED30 → https://igsummit.manychat.com/irl What you’ll learn in this episode: How staying visible online leads to big opportunities. The trends that are shaping the future of Instagram. Why community and conversations are the real keys to growth. How to position yourself to stay ahead of the curve in 2025 and beyond. Resources & Links: Follow me on Instagram → @michellelthames Grab your ticket to Instagram Summit 2025 with code DECODED30 → https://igsummit.manychat.com/irl Join my free 7-Day Visibility Challenge → https://michellethames.kit.com/7daychallenge ✨ If you enjoyed today’s episode, don’t forget to subscribe, rate, and review Social Media Decoded wherever you listen to podcasts. Your support helps more entrepreneurs discover these conversations! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your visibility strategy missing key steps? In this episode of Social Media Decoded, host Michelle Thames shares her proven 5-step visibility checklist that helps entrepreneurs get seen by the right people, attract clients, and build authority online. You’ll learn the five core pillars of visibility — from messaging and content to community and nurture systems — so you can stop guessing and start showing up with intention. What You’ll Learn in This Episode: The #1 question to ask to clarify your messaging Why platform focus matters more than being everywhere The 4 types of content you should rotate weekly How community and networking accelerate visibility The missing nurture step most entrepreneurs ignore Resources + Links: 🎧 Grab the free 7-Day Visibility Challenge Audio Series → HERE 📲 Follow Michelle on Instagram → @michellelthames 🌟 Join the Elevate & Empower Community → [insert link] 📅 RSVP: Elevate & Connect (Sep 16, $7) | Coffee & Connections (Sep 14, free)- sign up for my events list here: https://stan.store/michellelthames Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE visibility checklist for entrepreneurs, social media visibility, authority marketing strategy, content pillars for social media, build authority online Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this weekly recap episode of Social Media Decoded, host Michelle Thames reflects on her experience at the Go Getter Conference, her biggest visibility lesson, and what she’s focusing on for the week ahead. Michelle shares personal updates from her 90-Day Glow Up challenge, shouts out this week’s podcast episodes, and gives you practical encouragement for showing up with consistency and strategy in your business. What You’ll Learn in This Episode: Why the Go Getter Conference was a visibility game-changer Michelle’s biggest lesson on showing up strategically A behind-the-scenes look at balancing family and business What’s coming up this week (Sep 12 Elevate & Connect + Sep 14 Coffee & Connections) Resources + Links: 📅 RSVP: Elevate & Connect (Sep 16, $7) | Coffee & Connections (Sep 14, free)- Join events waitlist here: https://stan.store/michellelthames 📲 Follow Michelle on Instagram → @michellelthames Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE weekly recap podcast, entrepreneur visibility, Go Getter Conference insights, women in business networking, Michelle Thames podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michelle Thames records live from the Go Getter Conference, where she’s both attending and speaking. She shares her biggest takeaways about visibility, authority, and the power of being in the room with other entrepreneurs. Learn why events accelerate authority, how speaking positions you differently, and the top three lessons Michelle is taking away from Go Getter. If you’ve ever wondered why in-person rooms are just as important as online strategy, this episode will inspire you to start showing up where it matters. What You’ll Learn in This Episode: Why “being in the room” is a visibility accelerator Authority boost of speaking at live events Three key visibility lessons from Go Getter How to position yourself for offline and online authority Resources + Links: 🎧 Grab the free 7-Day Authority Shift Private Audio Series → HERE 📅 RSVP: Elevate & Connect (Sep 16, $7) | Coffee & Connections (Sep 14, free) | Elevate & Empower LIVE (Nov, 17 tickets left) 📲 Follow Michelle on Instagram → @michellelthames Go Getter Conference recap, visibility strategies, women entrepreneur networking, authority through speaking, build authority online and offline Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded, host Michelle Thames takes you behind the scenes of building her Elevate & Empower community and events — while juggling family life. Michelle shares the real challenges, the systems that keep her organized, and the mindset shifts that help her lead with authority (even on the busiest days). If you’ve ever wondered how to balance entrepreneurship and family life without burning out, this episode will inspire and equip you with practical steps. What You’ll Learn in This Episode: The truth about juggling family and business growth 3 systems that make building community possible Why progress matters more than perfection in visibility How community helps you step into authority faster Resources + Links: 🎧 Grab the free 7-Day Visibility Challenge Private Audio Series → https://michellethames.kit.com/7daychallenge 📲 Follow Michelle on Instagram → @michellelthames Get on the events list: https://stan.store/michellelthames Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded balancing family and business, build community as an entrepreneur, women entrepreneurs networking, visibility for moms, social media decoded podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn’t equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results. If you’ve ever felt like you’re on the content hamster wheel, this episode will help you shift from “post more” to “get paid more.” What You’ll Learn in This Episode: Why posting every day won’t automatically bring in clients The difference between visibility and authority The missing step most entrepreneurs skip when creating content How to build a simple system that turns posts into profits Resources + Links: Grab the free 7-Day Visibility Challenge → https://michellethames.kit.com/7daychallenge Follow Michelle on Instagram → @michellelthames Join the Elevate & Empower Community → https://stan.store/michellelthames/p/michelles-empower--elevate-coaching-group posting daily on social media, Instagram strategy, social media visibility, authority marketing, attract high-ticket clients, content strategy for entrepreneurs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational messaging, brand voice, and differentiation, plus Lucy’s “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts. What You’ll Learn The top reasons your sales copy isn’t converting (and fast fixes) How to uncover your Exact Factor so you stop sounding like everyone else The difference between clarity vs. creativity in copy—and when to use each A simple framework for high-converting headlines, hooks, and CTAs How to document a brand voice guide for consistent content across platforms Messaging tweaks that increase conversion on sales pages, emails, and Reels Who This Episode Is For Founders, coaches, creatives, and small business owners who want clearer messaging, a stronger brand voice, and copy that converts without sounding forced. Guest Resources Instagram: @mywritehandwoman Quiz: What’s your messaging superpower? – tryinteract.com/share/quiz/67979624c16f720015e296ad Sprint: The Exact Factor – shop.mywritehandwoman.com/exact-factor-sprint/ Website: mywritehandwoman.com sales copywriting, messaging strategy, brand voice, differentiation in marketing, copy that converts, clarity over creativity, unique value proposition, positioning statements, headline formulas, call to action tips, email marketing copy, sales page best practices, content that sells, brand voice guide, conversion copy, storytelling for brands, offer messaging, launch copy tips, social media captions that convert, consistent brand messaging Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership. Whether you’re a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space. What You’ll Learn in This Episode: Why creators should stop chasing algorithms and start building authority How Collective Voice is helping creators monetize authentically and inclusively What “creator-first” actually means from a platform perspective How AI and automation can support creator workflows (without killing the vibe) Tips for multi-passionate entrepreneurs to stay clear and visible without shrinking their message Why Gen Z is redefining influence—and what your brand can learn from them Clair also shares: Her journey into the creator economy The one action every creator should take this week to clarify their story The biggest red flag when evaluating creator partnerships Her go-to KPI and favorite resource for staying ahead in marketing Resources & Links: Learn more about Collective Voice Follow Clair Sidman on LinkedIn Read: The Creator Pay Deep Dive featuring Michelle Thames Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE creator economy 2025, collective voice marketing, creator-first strategy, monetization tips for influencers, brand storytelling, authentic content marketing, inclusive creator tools, social media myths 2025, marketing trends, creator brand strategy, AI and creators, Clair Sidman interview, Gen Z influence, platform-led growth, Collective Voice podcast, Michelle Thames Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.