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Pod Marketing Secrets
Pod Marketing Secrets
Author: Vibez Creative
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© Copyright 2025 Vibez Creative
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Welcome to Pod Marketing Secrets, where we unlock the best strategies to elevate your podcast. Hosted by Australia's top video podcasting agency, Vibez Creative, this podcast covers everything you need to know to launch, grow, manage and monetise your very own high converting podcast. Each episode is packed with expert insights, practical tips, and real-world success stories to help you transform your podcast into a powerful engagement tool. From strategy to production, post production as well as distribution and management, we're revealing all the secrets that we implement on a daily basis so that you're equipped to build your online authority, become the thought leader in your niche, and start achieving your goals for your business through the worlds best marketing strategy - video podcasting.
Follow Podcast Marketing Secrets today and let's take your podcast to the next level together!
Follow Podcast Marketing Secrets today and let's take your podcast to the next level together!
27 Episodes
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In this episode of Podcast Marketing Secrets, we react to some of the worst takes floating around the internet, from “post daily and you’ll never worry about money” to “paid ads and organic content are basically the same.” These hot takes aren’t just wrong, they’re dangerous for creators trying to build real traction.We break down why most viral advice lacks strategy, how corporate cringe kills conversions, and what actually works when building a podcast that performs. No fluff. No yes-man energy. Just expert-led breakdowns and savage clarity.You’ll learn why edutainment drives deeper engagement, how to balance authority with entertainment, and what separates high-performing content from trend-chasing noise. If you’re tired of recycled advice and want a system that converts, this episode hands you the filter.If you're ready to stop guessing, build with intent, and create content that actually moves the needle, this one’s for you.Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps: 00:00:00 - Introduction00:01:21 - Brands on TikTok: Fun vs. Value00:02:13 - Content Strategy: CAVE Framework00:03:30 - Entertainment vs. Value in Content00:04:51 - Edutainment: The Balance of Education and Entertainment00:05:31 - The Misconception of Daily Posting00:06:43 - Quality of Leads vs. Quantity of Opportunities00:07:10 - Paid vs. Organic Content: Similarities and Differences00:08:32 - The Podcasting Critique00:09:42 - D-List Celebrities and Podcasting Failures00:10:34 - Monetization Strategies for Podcasts00:11:01 - Platform-Specific Content Strategies00:12:00 - Omnipresence in Social Media
In this episode of Podcast Marketing Secrets, we unpack the biggest lies holding creators back, from “you need two hosts” to “don’t repeat yourself” to “too much content kills engagement.” These myths aren’t just wrong, they’re costing you reach, revenue, and relevance.We break down how one creator scaled fast by doubling down on solo episodes, ignoring vanity feedback, and embracing repetition as a growth lever. No paid ads. No viral gimmicks. Just strategic consistency and ruthless clarity.You’ll learn why co-hosting often dilutes your message, how repetition builds brand memory, and what actually drives performance in a saturated space. If you’ve ever felt stuck between “doing more” and “doing it right,” this episode hands you the mindset shift to break through.If you're ready to stop second-guessing, scale your content output, and build a podcast system that converts, this one’s your wake-up call.Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps: 00:00:00 - Introduction00:01:38 - Lie #1: You Need Two People to Podcast00:02:57 - Lie #2: Content is Too Much of the Same00:05:26 - Lie #3: The Audience Wants to Hear About Your Life00:07:47 - Lie #4: There’s Too Much Content00:10:34 - Lie #5: You Can’t Repeat Yourself
In this episode of Podcast Marketing Secrets, we break down how one podcast partner went from zero traction to 100,000+ views, then nearly sabotaged her own growth by changing titles mid-test. From trusting your team to resisting the urge to micromanage, we unpack the mindset shifts that separate high-performing creators from those stuck in the brokey loop.We explore how expert-led A/B testing, fast action, and strategic delegation create compounding results, no paid ads, no viral gimmicks, just consistent execution. You’ll learn why “yes-man” teams kill momentum, how to avoid discount-driven thinking, and what it really takes to build a podcast system that converts.If you're ready to stop second-guessing, scale your content output, and work with a team that’s obsessed with winning, this episode hands you the blueprint.Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps: 00:00:00 - Introduction00:00:47 - Getting the Best Results with Your Podcast Team00:01:22 - Trusting Your Team: Don't Change Titles00:02:41 - Real-Life Example: The Importance of Trust00:04:58 - Being Open to Recommendations00:06:03 - Accountability and Pushing Back00:08:32 - Taking Action: The Key to Success00:11:41 - Avoiding the Brokey Mindset00:15:08 - Summary of Best Practices
In this episode of Podcast Marketing Secrets, we break down how one podcast partner turned hesitation into a $113,000 win within just two episodes and two weeks. From confronting fear around investing to leveraging the Avaro podcast system, we unpack the strategy that transformed momentum into revenue.We explore how expert positioning, omnipresence across platforms, and smart content delegation created a perfect storm for organic growth, no paid ads, no viral spikes, just consistent value. You’ll learn how launching fast, building evergreen assets, and nurturing leads through long-form content can pre-sell your audience and streamline your sales process.If you're ready to ditch hesitation, amplify your brand, and build a system that converts, this episode reveals the blueprint.Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps: 00:00:00 - Introduction00:00:46 - Case Study: $113,000 in Two Weeks00:01:15 - Setting Realistic Expectations00:02:35 - Overcoming Initial Hesitations00:03:39 - Identifying Misallocated Resources00:04:43 - The Decision to Move Forward00:09:54 - Rapid Podcast Launch Timeline00:10:05 - Achieving Omnipresence Across Platforms00:11:30 - Building Relationships Through Content00:13:05 - Nurturing Leads with Valuable Content00:14:25 - Results: Six High Ticket Clients00:15:20 - The Power of Taking Action00:18:35 - Organic Growth Without Paid Ads
In this episode of Podcast Marketing Secrets, we break down one of the boldest hooks from Diary of a CEO, where controversy becomes a magnet for attention. From sparking debates around feminism to calling out audience reactions, this intro doesn’t shy away from friction, it thrives on it.We unpack why provocative language like “Women out there are not gonna like this” isn’t just risky, it’s powerful. You’ll learn the mechanics behind triggering emotional engagement, how polarising angles draw in both supporters and critics, and why the best hooks don’t play neutral.If you're ready to spark conversations, challenge your audience, and drive real engagement from the very first seconds, this breakdown is your roadmap to creating hooks that ignite.Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps: 00:00:00 - Introduction00:01:04 - Hook Breakdown: Diary of a CEO00:01:17 - Controversial Topics and Audience Engagement00:02:11 - Creating Curiosity with Open Loops00:03:01 - Establishing Credibility of Guests00:04:28 - Using Data to Capture Attention00:05:39 - The Importance of a Strong Hook00:07:03 - Balancing Multiple Topics in Hooks00:09:02 - Engaging Humor and Relatability00:10:28 - Providing Value While Keeping Interest00:11:36 - Length of Hooks for Different Episode Durations00:13:27 - Crafting the Perfect Hook
Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650In this episode of Podcast Marketing Secrets, we unpack what makes Stephen Bartlett’s podcast hooks from Diary of a CEO so powerful. From cinematic editing to masterful storytelling, we explore how his intros grab attention like a movie trailer. You'll learn the psychology behind high-performing hooks, why they matter, and how to craft your own to instantly captivate listeners. If you want to turn casual scrolls into committed subscribers, this breakdown is a must-listen.Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps: 00:00:00 - Introduction00:01:03 - Analyzing a Powerful Podcast Hook00:02:07 - The Art of Seduction00:03:08 - Creating Intrigue and Curiosity00:04:21 - Establishing Credibility00:05:58 - The Power of Seduction00:07:02 - The Language of Seduction00:08:13 - Appealing to the Masses00:09:00 - Building Confidence00:10:37 - Effective Storytelling Techniques
Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650In this episode of Podcast Marketing Secrets, we dive into how industry leaders like Alex Hormozi and Diary of a CEO use their podcasts to generate maximum ROI. Learn why your podcast should be treated as a strategic sales asset, not just a hobby. We compare Hormozi's successful, partnership-free approach with others who rely on sponsorships, and Kyle breaks down key strategies for both seasoned podcasters and newcomers. Tune in for actionable insights on how to level up your podcasting game at any stage!Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreativehttps://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps: 00:00:00 - Intro00:00:35 - Maximizing ROI from Podcasting00:01:06 - Introduction to Top Podcasters00:01:50 - Alex Hormozi's Podcast Strategy00:02:36 - Data-Driven Decisions in Content Creation00:03:39 - Providing Value Through Free Resources00:04:47 - Sponsorships and Aligning with Audience Needs00:06:47 - The Importance of Authority in Sponsorships00:08:04 - Leveraging Your Podcast for Sales00:09:35 - Creating Testimonial-Based Content00:10:30 - Tracking ROI from Podcast Episodes00:12:37 - Engaging Your Sales Team for Feedback
Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650In this episode of Podcast Marketing Secrets, we explore the power of creating valuable content that transcends basic advertising. Learn the importance of a strategic digital marketing approach and how posting across all major social media platforms boosts reach and engagement. We also discuss how to go viral with unique, unexpected content using the "purple cow" metaphor. Tune in for proven tactics to launch, grow, and monetize your podcast in today’s competitive marketFollow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreativehttps://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps:00:00:00 - Introduction00:01:01 - The Purple Cow Analogy for Virality00:02:16 - Hijacking Virality00:02:49 - Funny Content vs. Business Conversions00:03:13 - Marketing vs. Sales in Content00:03:30 - Balancing Entertainment and Expertise00:04:14 - The Role of Humor in Business Content00:04:28 - Authority vs. Comedy in Branding00:09:10 - Overcoming Insecurities in Posting00:10:51 - Dealing with Online Hate00:12:07 - Omnipresence Across Platforms00:13:40 - Platform-Specific Strategies00:14:47 - Maximizing Content Repurposing
In this episode, we reveal how to land high ticket podcast sponsorships without needing a huge following. Learn the power of targeted outreach and aligning your audience with the right brands. Tune in and take your podcast to the next level!Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreativehttps://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps: 00:00:00 - intro00:01:00 - Understanding High Ticket Sponsorships00:02:00 - Recent Success Story: $16,000 in Sponsorships00:03:40 - The Importance of Consistency and Audience Alignment00:05:30 - Effective Email Outreach Strategies00:07:00 - Targeting the Right Brands for Sponsorships00:09:00 - Creating a Killer Pitch Deck00:10:30 - Mastering the Sales Process for Sponsorships00:12:00 - Professionalism in Podcast Sponsorships00:15:00 - Delivering a World-Class Experience
In this episode of Podcast Marketing Secrets, we break down the key metrics that drive podcast growth, like average view duration and click-through rates. Learn how to spot drops in engagement, improve content performance, and turn your podcast into a lead-generating machine. Powered by insights from the #1 podcasting agency, this is your roadmap to scaling with data.Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative/ https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps:00:00:00 - Introduction
00:00:44 - The Importance of Click-Through Rate
00:02:26 - Understanding Views vs. Quality Views
00:03:57 - Average View Duration: Key to Engagement
00:06:41 - Downloads: The Podcast Equivalent of Views
00:08:35 - The Compounding Effect of Content
00:10:05 - Analyzing Demographic Data
00:11:04 - The Role of Reviews and Comments
In this episode of Podcast Marketing Secrets, we reveal the top 10 podcasting mistakes that hold you back from success. Learn why posting without a clear strategy stalls growth, and how investing in quality audio and video gear can set you apart. We focus on crafting targeted content that attracts your ideal audience and drives sales for your backend offers.Tune in for essential tips to launch, grow, and monetize your podcast effectively.Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative/ https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps:00:00:00 - Introduction00:00:20 - The Importance of Strategy in Podcasting00:00:49 - Mistake #1: Posting Without a Strategy00:01:05 - Mistake #2: Poor Audio and Video Quality00:01:55 - Mistake #3: Wasting Time in Your Podcast00:02:37 - Mistake #4: Overusing Inside Jokes00:03:23 - Mistake #5: Misaligned Podcast Ads00:04:20 - Mistake #6: Thinking You Need Guests00:05:43 - Mistake #7: Giving Up Too Early00:06:51 - Mistake #8: Not Planning Episodes00:07:48 - Mistake #9: Inappropriate Use of CTAs00:08:51 - Mistake #10: Not Leveraging an Email Database00:10:29 - How We Can Help You Improve Your Podcast
Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650In this episode of Podcast Marketing Secrets, we share the top tools and strategies to launch, grow, and monetise your podcast, featuring platforms like Riverside, Zoom, and AI tools like FATM to streamline production and maximise impact.Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative/ https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps:00:00:00 - Introduction00:00:54 - Essential Software for High-Quality Recordings00:02:23 - Researching Content Ideas for Your Podcast00:03:29 - Choosing a Podcast Hosting Platform00:04:43 - The Importance of Content Repurposing00:06:00 - Leveraging AI Transcription Tools00:07:27 - Using ChatGPT for Copywriting00:08:47 - Editing Your Podcast Content00:09:39 - Utilizing Google Suite for Organization00:11:03 - Tracking Podcast Rankings00:12:31 - Effective Team Communication Tools00:13:24 - Building a Community Around Your Podcast00:14:03 - Graphic Design Essentials for Podcasts00:15:00 - Project Management Tools for Content Organization00:16:50 - All-in-One Solutions for Podcasting Success
Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650In this episode of Podcast Marketing Secrets, we break down how to land high-profile guests—even if you have fewer than 1,000 followers. Think of podcast outreach like a sales pitch: you're selling yourself and your show. We share proven strategies to connect with industry leaders, build meaningful relationships, and turn your podcast into a platform that opens doors.Follow the Vibez Creative journey on socials:https://www.instagram.comvibezcreative/ https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps: 00:00:00 - Introduction 00:00:20 - The Power of Relationships in Podcasting00:01:22 - Identifying the Right Guests00:02:44 - Curating Your Outreach List00:03:39 - Aligning Guests with Your Podcast Strategy00:04:44 - Considering Audience Reach00:15:21 - Highlighting Additional Benefits00:16:19 - Suggesting Episode Topics00:18:15 - Setting Collaboration Expectations00:19:51 - Using DMs for Outreach00:20:44 - Adapting Your Message for Different Platforms
Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650In this episode of Podcast Marketing Secrets, we reveal five key mistakes that could hinder your podcast’s growth and monetisation. We highlight the importance of creating content that resonates with your target audience and prioritising their experience. Tune in for actionable strategies to boost your podcast and grow your business! 🎙️🚀Follow the Vibez Creative journey on socials: https://www.instagram.comvibezcreative/ https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps:00:00:00 - Introduction 00:00:28 - Five Big Mistakes in Podcasting00:01:10 - Mistake #1: Ignoring Your Target Audience00:03:12 - Mistake #2: Changing Your Strategy Too Often00:06:45 - Mistake #3: Poor Titles and Thumbnails00:10:16 - Mistake #4: Episodes That Are Too Long00:14:09 - Mistake #5: Not Taking a Stand
In this episode of Podcast Marketing Secrets, We break down the truth about virality. Is a million views really the goal? Hosts Nelson and Kal explore how virality differs across platforms and why conversions matter more than sheer numbers. Learn how to turn attention into real business growth. Tune in now!Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https://www.instagram.comvibezcreative/ https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps:00:00:00 - Introduction
00:01:07 - Defining Virality
00:02:06 - Indicators of Virality
00:03:07 - Platform Specific Virality
00:03:39 - The Right Kind of Attention
00:04:00 - Case Study: Changing Strategies
00:05:03 - Quality vs. Quantity in Virality
00:06:08 - Myth of Large Audiences and Sales
00:07:52 - Consistent Quality Audience
00:10:02 - Understanding Niche Virality
00:12:58 - Repeating Successful Content
00:13:27 - Importance of Quality Views
In this episode of Podcast Marketing Secrets, we distill eight years of experience into key strategies for podcast growth. 🎙️🚀 Learn how to define your niche, track analytics, and leverage video content to expand your reach and build authority. Tune in for actionable insights to elevate your podcast! 🎧Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650 Follow the Vibez Creative journey on socials: https://www.instagram.com/vibezcreative/ https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreativeTimestamps:00:00:00 - Introduction00:01:04 - Video Format for Podcasts00:01:30 - Choosing Your Niche00:01:56 - Urgency and Patience in Podcasting00:02:31 - Understanding Your Dream Listener00:03:12 - Tracking Podcast Performance00:03:54 - Turning Your Podcast into a Marketing Engine00:05:06 - Defining Your Monetization Strategy00:06:00 - Mastering Communication Skills00:06:38 - Defining Your Podcast Style00:08:21 - Segmenting Your Audience00:09:39 - Quality Over Quantity in Views00:10:33 - Standing Up for Your Beliefs00:11:16 - Preparing for Your Show00:11:30 - Modeling and Copying Successful Content00:12:06 - Building a World-Class Offer
In this episode of Podcast Marketing Secrets, hosts Nelson and Kal dive into the recent events surrounding TikTok's temporary ban in the United States and discuss the broader implications for podcasters and businesses reliant on social media platforms. They emphasize the importance of not relying solely on one platform for audience engagement and revenue, highlighting the need to build a personal audience that can be reached through various channels, such as email and text. Tune in to learn strategies for scaling your personal brand and ensuring your podcast thrives, regardless of platform changes.Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https://www.instagram.com/vibezcreative/https://www.tiktok.com/@vibezcreative_https://www.facebook.com/vibezcreativeTimestamps:00:00:00 - Introduction
00:00:23 - Importance of Building Your Own Audience
00:01:19 - Episode Overview: TikTok Ban and Its Implications
00:01:47 - TikTok Ban and Reinstatement
00:02:18 - Warning Against Relying on One Platform
00:02:39 - Impact of Losing Access to a Platform
00:03:42 - Businesses Relying on TikTok for Revenue
00:05:55 - Common Mistake: Focusing on One Platform
00:06:27 - Distributing Content Across Platforms
00:06:47 - Owning Your Audience
00:07:07 - Difference Between Rented and Owned Audience
00:09:27 - Podcast as an Owned Audience
00:10:00 - Recap: Omnipresence and Owned Audience
00:10:53 - Leveraging Lead Magnets
In this episode, Kal and Nelson explore the importance of eliminating filler words to maintain authority and credibility in podcasting. They identify common triggers that lead to the use of filler words, such as nervousness, lack of preparation, and speaking too quickly. The hosts provide practical strategies to help podcasters reduce filler words and sound more professional, improving the overall listening experience for their audience.Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https://www.instagram.com/vibezcreative/https://www.tiktok.com/@vibezcreative_https://www.facebook.com/vibezcreativeTimestamps00:00 - Introduction02:10 - Why Filler Words Ruin Your Podcast Authority03:45 - Identifying Triggers for Filler Words05:20 - Tip #1: Increase Awareness by Reviewing Your Episodes07:10 - Tip #2: Use Transitional Phrases to Replace Filler Words08:30 - Tip #3: Practice Mindful Speaking and Slowing Down10:15 - Tip #4: Prepare Thoroughly Before Recording12:00 - Tip #5: Create a Comfortable Recording Environment13:20 - Encouragement to Slow Down and Be Present While Speaking14:45 - Engage with Your Audience: What Are Your Filler Words?16:00 - Closing: Subscribe and Leave a Review16:50 - Call to Action: Partner with Vibes Creative for Podcast Support
In this episode of Podcast Marketing Secrets, Host Kal breaks down the essential team members for a high-converting podcast. He highlights the need for a skilled social media manager, particularly for platforms like YouTube, and stresses that videographers must also understand video strategy. Kal dispels the myth that business owners should manage their own podcasts, advocating for delegation to focus on core tasks. Tune in to learn the key roles to elevate your podcast and business.Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https://www.instagram.com/vibezcreative/https://www.tiktok.com/@vibezcreative_https://www.facebook.com/vibezcreativeTimestamps00:00:00 - Introduction00:01:27 - Should Business Owners Run Their Own Podcast?00:02:20 - The Importance of a Dedicated Podcast Team00:03:22 - In-House Videographers vs. Podcasting Experts00:05:38 - Essential Roles for a High Converting Podcast00:06:00 - The Role of a Social Media Manager00:10:42 - The Importance of a Videographer00:11:35 - The Role of a Producer in Podcasting00:12:59 - The Need for a Skilled Editor00:15:31 - How We Can Help You Build Your Podcast Team
In this episode of Podcast Marketing Secrets, we delve into the essential do's and don'ts of hosting guest episodes on your podcast. We emphasize the importance of understanding your own expertise and authority before bringing guests on board. It’s crucial to have a strategic approach to selecting guests whose audiences align with yours. We also discuss the benefits of solo episodes for certain podcasters, highlighting that not every show needs to feature guests. Tune in for valuable insights to elevate your podcasting game and ensure your guest episodes are effective and engaging!Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650Follow the Vibez Creative journey on socials: https://www.instagram.com/vibezcreative/https://www.tiktok.com/@vibezcreative_https://www.facebook.com/vibezcreativeTimestamps00:00:00 - Introduction00:00:26 - Importance of Providing Your Own Expertise00:00:55 - Solo Episodes vs. Guest Episodes00:01:38 - Guest Episode Do's and Don'ts Overview00:02:04 - Target Audience for Advice00:03:08 - Strategy for Successful Podcasting00:03:50 - Being Tactical with Guest Selection00:04:27 - Setting Expectations with Guests00:05:21 - Having a Killer Intro for Guests00:06:01 - Starting with a Meaty Question00:07:41 - Guiding the Conversation00:08:11 - Providing Your Own Expertise00:08:27 - Avoiding the Big Leagues Initially00:09:25 - Including Guest's Photo in Content00:09:57 - Keeping Intros Short and Relevant00:12:08 - Preparing for Guest Conversations00:12:38 - Not Overwhelming Your Guests00:13:14 - Allowing Guests to Plug Their Business




