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Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business.
36 Episodes
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SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane). APPLY FOR CRUEL SUMMER HERE Resources mentioned in this epiosde Shopify Workflows PushOwl Loyalty Harbour Ice Glow Toast Tan Motion.ai Coastal Grl See omnystudio.com/listener for privacy information.
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode: Bethenny Frankel x Loreal Sophie Monk x Yellowtail at Showpo BOM's $96.5million website Go-To retires Gro-To Hommey's Dance Content Squoosh Carla Ai Daphne Giggly Squad MYER ONE Loyalty & JD Sports The Hunger Games but Better TheoryofKhaos How to be Funny No.22 Home See omnystudio.com/listener for privacy information.
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. Resources & brands mentioned in this ep: Chargeflow Pomelli Adam Sullivan | Evidence Based Training Kitchen Warehouse Bake Friday Sare Store Rattle Style Proud Poppy Lullaby Club LSKD See omnystudio.com/listener for privacy information.
We're almost at the end of season 2!! Here are some resources from this episode: Great Wrap's $39m in debt Porsche & Pilates Voicemail Hack Chatgpt & Shopify's Integration: Merchant Application Form Button Amsterdam Francesca Jewellery Sinchies See omnystudio.com/listener for privacy information.
We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode: Humble Brags Retreat Carted's closure JL Patisserie Butter Girl Sora AI Suno AI MXstore Loved the ep? Leave us a review! Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;)See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode: Velocity's 1 point store Milanote Air.Inc Oatly Aldi / Aldeh Reddit Kove & Co See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode: Ultraviolette | Naked Sundays | Cancer Council & Choice Pitchslap.me TikTok Smart Ads Clutch Glue | Annabel Hay Baked in Space Maison Appret No.2 Toilet Drops Hero Packaging See omnystudio.com/listener for privacy information.
Our top ranking episodes so far: Viral, Ugly, Private & Sexual Wellness Brands Building in Public, Controversy & the King of Phones Bold Awakenings, $25million & Recipe for Success Resources we mentioned in this episode: Lacoste Leaf Artist Jaipur Rugs Hinge No Ordinary Love Shopify's Sidekick Chatgpt for CSS FazeIt Happy Hairbrush DJ Mashden Kutcher Ads Tips Bored George See omnystudio.com/listener for privacy information.
Resources mentioned in this episode: Aftersell App (Shopify) Rekover Ai Peppr Beauty Happy Hairbrush Neon Goat See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode: Touchland's $880million Exit Anaita's 7 day content challenge NZ Cheap Cars Daydream David Microsoft Clarity & Hotjar Appstle & Recharge (for subscriptions) Underlash See omnystudio.com/listener for privacy information.
We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves) Magnific AI Whatsapp stories sticker Kerry Gold Butter Ashley Raso Capsule WD Cinch Skin See omnystudio.com/listener for privacy information.
Check out some of the resources mentioned in this episode: Traakr Pippit.ai Sourmilk Sky Bailey - Email Marketing Ecoy VideoAsk TYB Loco Love Chocolate See omnystudio.com/listener for privacy information.
We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch! Tangiblee Coach Pattern Kith Unhinged ways to get customers Bad on Paper Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_coSee omnystudio.com/listener for privacy information.
Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations. A few resources we mentioned: Rangeme Countdown by James Newton Howard CeraVe's activation in a movie theatre Billie guerrilla marketing posters Tilda&Moo See omnystudio.com/listener for privacy information.
Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison? Resources & brands we mentioned: Haemanthus BOUF Hair Chip N Mix Noosa Tally* ChatGPT or image generation Barilla's Spotify playlists Femme Organic See omnystudio.com/listener for privacy information.
Welcome back to Marketing ATM! In this episode, we're diving into crowdfunding, a brand targeting men and a mushroom chocolate collab we LOVE. A few of the resources we mentioned: BirchalIndieGogoToo Good to Go appAlice MushroomsFaireBulletin wholesaleStorehero Comment Baiting on Ads @mr.paidsocial on TikTokTooletries See omnystudio.com/listener for privacy information.
Welcome back to another episode of Marketing ATM! A few resources mentioned in this episode: HYRO Youtube SeriesOrder Editing on Linkedin (Hamish Mckay)Building a $3m company with no employed staff @jessruhfusChatGPT VisualSnoop Facebook Ad LibrariesFone KingICONIC DUO's courseSee omnystudio.com/listener for privacy information.
Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue. Resources we mentioned: Partnar & Passionfroot Cloudicos MemoBottle Cass Deller See omnystudio.com/listener for privacy information.
Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear. A few resources from this episode: Deepseek via Hix.ai BOTIKA HealthLab Leo Lin NatV Basics See omnystudio.com/listener for privacy information.
This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline MANYCHAT OFF SEASON Saint Jack Studio Alyssum See omnystudio.com/listener for privacy information.
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