The Danielle K. White Show

In This Week's Episode.....PROFIT Point #1: Setting Stylists Free QUESTION: Can you relate to feeling like a slave behind the chair? Point #2: The Story Behind Money QUESTION: How is your background with money affecting you? Point #3: Painful Process of Raising Prices QUESTION: When is the last time you raised your prices? Point #4: Niching Gets You Rich QUESTION: Do you currently have a niche in your business?   Point #5: Be Committed to the Numbers QUESTION: Have you been tracking your numbers or living in Lala Land? Stay Tuned for Next Week's Topic...PROTECTION Protecting what you have built!

In This Week's Episode.....PROTECTION Point #1: Protect Your Mind From Outside Influences  QUESTION: When you’ve allowed other people’s opinions to impact or influence you about your own industry - and they’re not even in the hair industry -  how does it actually affect you in the salon? Point #2: Your Circle of Influence Matters  QUESTION: Who is in your circle of influence?  Are they sucking the life out of you or are they assisting you in your growth? What changes do you feel called to make? Point #3: Clearing the Path Protects Your Future - There is another world that you cannot even fathom, a realm beyond whom you are currently giving yourself permission to be as an Artist and businessman or woman, where the excitement, abundance, experience, happiness, and Purpose in your life are so much bigger. Oft times, the only way for us to protect our future is to clear the path in our present moment with relationships and situations that no longer serve us. - An advocate for growth and change, Coach Ani believes that you can't remain the same person. As hard as it was at the time for her to break off her long-term relationship and engagement, she knew it was the right decision for her and her continued growth. She was willing to throw fucking caution to the wind and say, "Okay. I have no idea how this is going to play out, but I’m gonna fuckin’ try it." QUESTION: What hard choices are right in front of you that you need to give yourself permission to make? Point #4: You Are Your Worst Enemy QUESTION: What do you do when your own mind becomes your greatest enemy? What has become helpful to you as an Artist?  Point #5: Marketing is a Protection Game QUESTION: What area are you currently lacking in when it comes to marketing, knowing your numbers, or being an Elite Artist? What changes are you committed to making going forward?   Quote of the Week: "The marketing game is always changing, so you have to move with the trends. If you can figure out the marketing game and have success with whatever you’re trying to promote, and have figured out that piece of the puzzle, then regardless of where the economy goes, you feel more protected because you know how to market and you know how to rebuild." -- Danielle White "You have to know how to market, but you have to have a skillset that you can deliver on a level that will keep a client coming back. Inside our Elite Mastermind, we have implemented something called Power Practice where the students have to make a commitment of practicing daily for 15 minutes. It may not seem like a lot, but what we’ve seen is that by doing that 15 minutes every single day, it elevates their skillset immensely. We are holding our students to a higher standard of work that is worthy of the NBR brand that Danielle created." -- Valerie Plunk "Every hard decision you [Danielle] have ever made has not just affected you, Garrett and your children - it’s affected everybody. It affected Val and her marriage and family; it’s affected every aspect of my life. Everything has come about because you had the strength to stand up one day, change everything about your life and say: This isn’t enough. I’m doing more. I’m changing my life." --Anianne Rivera

Whether you’re a hairdresser, entrepreneur, businessman or businesswoman, you’re bound to find massive value and enjoyment in the Big Money Stylist podcast. This week, creator and founder of NBR and DKW Styling, Danielle K White, and head trainer, Ani Rivera, have a riveting and spicy conversation around the many facets of Profit. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Not Just a Hair Class BMS education is not your typical hair industry education, by any means. It is highly sought after with limited seating, thus making the enrollment process less than typical as well. It is extensive and is taken very seriously by the team. Coach Ani: BMS education is not normal: it’s hustle, grind, and commitment like never before, beginning with an intense three week lead up to the actual three-day event. Now we know what to look for in the applications that come in because we’ve gotten really clear on the different traits of those we want inside BMS, who will be a good fit for us, and vice-versa. QUESTION Where in your life are your hustle and grind lacking power and commitment?   Point #2: Communication Styles Coach Ani: The way I message Danielle is the same way I message Garrett – brief and to the point. When I hired Morgan on as my assistant, I told her don’t be offended, I’m not trying to be a dick, but I’m a very direct person and my mind moves very quickly. Danielle: I can’t play that role with Garrett because I’m his wife. When I have done that in the past, he would spout back at me as if I were a dude, then I would say fuck you buddy and get irritated. Now, I reframe it as a question, “Would you like to do this?’ Underneath it, though, I’m thinking “we’re fucking doing this!” I put the two emojis with a heart and sometimes with a flame, and he responds: Yeah, love it babe, fist bump… instead of being mad. It’s all about the packaging and the pre-frame. QUESTION What different communication styles do you use with the most important people in your life?   Point #3: Hats, Lids, and Boxes Coach Ani: When you wear so many hats, something can trigger you. If you try to solve it while you’re upset and pissed off, you’re not actually going to get a great solution. I never speak out of anger. If I’m that angry, I know I need to take a step back and quiet down. I don’t curse, I don’t scream, and I don’t yell because you can never take any of that back. I reel it in, reframe it, let it go, and move forward. Danielle:  Everybody has their level before they reach the point of explosion. Garrett is 1-2-3 BAM!  –  whereas I have to go through 16 levels before I’ll flip my lid. If you have two people who flip their lid simultaneously, you can’t have a productive conversation and are no longer in a logical space. If I step back and compose myself, Garrett comes back down into his box, and we’re able to have a logical and somewhat productive conversation. QUESTION What is your go-to response when you get triggered?   Point #4: Visions and Targets Coach Ani: When you get clear on what you want and set a goal or target, in the beginning, it has to be specific. If you say, “I just want to have the perfect client,” or “I just want to have more money,” what does that actually look like for you? Everyone’s picture is going to be different – the perfect client for you may not be the perfect client for someone else, or the amount of money you want may look different for someone else. Get specific, and at the same time, be flexible. Danielle:  I don’t create some kind of a vision board; they’re messy and look like a five-year-old’s collage. Also, I’ve noticed my Vision will change, so if I’m stuck on what I’ve put on this board, that can hold me back. If I’m so focused on this “one thing,” what other opportunities am I missing out on? When people have a set plan and shit goes sideways, where the plan doesn’t pan out or come to fruition, it creates chaos and confusion in their lives, and they plummet. My take on it? Shift your plan and change your story. QUESTION Where in your world have you been so set on a particular outcome that you have missed or turned away other opportunities that have shown up along the way?   Point #5: Vulnerability Coach Ani: One of my biggest weaknesses is being vulnerable. Garrett told me that I have one of the best poker faces. It goes stone cold, stoic; that’s how I am feeling. But underneath, I know it’s a hurricane. Even when I start crying, my face doesn’t change. I’m a literal weeping statue. When it comes to my students telling me some of the gnarliest shit I have ever heard in my life, it’s poker face, and I can’t let it affect me Danielle: When you’re coaching individual students and they’re in a painful place, if you’re both in tears at the same time, you’ll get nothing done. There’s a time and a place when vulnerability sets the stage and melts the audience, but when you’re trying to get shit done, it’s not effective. It’s learning to use your superpowers as needed. QUESTION What are your feelings about vulnerability: Strength, weakness, or both? Quote of the Week: “Stay consistent, follow your heart and intuition, and be able to logically back it up. Shift your gears and start going in the direction you feel like you should be going. As you follow your plan, you never know what opportunities will open up along the way.” — Danielle White “I encourage you to look at what you’re doing right now inside of your life and business. If you recognize that you have put yourself into a box because “I thought I wanted to do this,” or “I’ve been focused on this one goal so much,” rearrange it, journal about it, meditate, and do whatever you need to do to get yourself out of that box.” –Anianne Rivera

Danielle and Coach Ani take on the topics of drama and feedback as they share stories demonstrating how protecting the energy of the salon from the ever-present salon drama is vital in creating an amazing atmosphere and experience that benefits both the client and the artist. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Protect Your Bubble There was a time when Danielle realized that the people she was surrounding herself with were also influencing her decisions, but they were not actually people she wanted to spend time with. It’s important to pause and ask yourself about the people you have allowed inside your bubble. If they’re taking away your energy, then they’re not worth your energy. QUESTION Who are you allowing inside your bubble? Why?   Point #2: Be Open Danielle: Art is ever- evolving; it’s subjective. But you can always learn cool new tricks. If someone had some feedback for me, even if I didn’t agree with it, I would still try to be receptive and take something from it. Coach Ani: Our platform artists are successful, amazing artists who are always asking for feedback on their work. That is a huge mark of someone who wants to be better and values growth: someone who wants feedback. QUESTION How would your life improve if you were open to feedback?   Point #3: Respect the Reps As Danielle has put her work out there, she has come to realize there is always room for improvement. Even now in her position where her work is solid and her pictures are getting better and better, there are still some brands and salons she follows and gives them props for what they do. Danielle: Regardless of how good your work is, you have to have respect. On a business level, some salons are a little more ahead of the game than I am, and that they have more reps than I do. I’m always in the place of knowing I’m good, but having respect for others as well. QUESTION Where in your world are you not giving props to those who are ahead of you in the game?   Point #4: Teach Your Assistant Assistants are going to fuck some shit up. It’s just going to happen. Instead of yelling at or berating the assistant, it’s the artists’ job to guide and teach them. Danielle teaches her artists from day one that if an assistant fucks up on hair, it’s on the artist. “If you haven’t better directed them, then you’re a shitty teacher.” QUESTION How are you treating your assistant?   Point #5: Final Thoughts Coach Ani: I would consider where you sit: are you the one sitting in the back talking shit, or are you the one trying to create a culture where you want to build something? Danielle: Are you someone that cannot take constructive criticism, where your ego is so big that anytime anyone tries to help you-you emotionally close down? QUESTION What are you hearing and taking from these questions? Quote of the Week: “I think that people are either insecure or they feed off drama because they’ve decided that’s their new purpose or passion. Don’t be a mean girl; find another path or purpose.” — Danielle White “I don’t want all the friendships and relationships in my life to come together because of shit talking; I want them to be based on building something cool and amazing together.” –Anianne Rivera

Danielle and Coach Ani have a conversation about the future of BMS and NBR and what that looks like moving forward into 2019. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Results Matter Ani: There are two kinds of people inside our educational training: those who are all in, and because of that are getting massive results, and those who want results but are not willing to put in the work and effort. Danielle: I’m baffled by the students who come to the classes and get their certification, yet have nothing to show for it except the certificate, and then they become bitter towards us. QUESTION Where in your world are you uwilling to do the work but want the results?   Point #2: Clear the Chaos Ani: We were seeing all of sorts of problems inside of BMS so we decided to make some radically huge moves. Next year, we are only allowing 250 students inside of our BMS Mastermind. Danielle: If we were already seeing the problems inside our network, what was the point of rolling another 300 in there to create more chaos? QUESTION Where in your world is it time to clear the chaos out of your life?   Point #3: Check the Ego Danielle: To get good at something and to get better and better takes constant practice. A great artist will say this is good, what else can I improve on? A good artist will say I’m already the best. Ani: Everybody has an ego. To succeed and to do the crazy shit we’re doing you have to have a little bit of an ego. It’s knowing when to calm it down and submit to the process and say, “I’m all in.” QUESTION Where in your world is it time to reel in your ego and go all in?   Point #4: Bow Out Gracefully  Ani: It’s almost as if people need a justification for something; like they can’t just bow out gracefully but instead have to find something wrong that justifies their departure. Danielle: If this is not your time, then just bow out gracefully. I respect your decision, just don’t be a fucking asshole about it. Move on, do your thing, use NBR. QUESTION Where in your world is it time for you to make some changes without becoming bitter towards those you are leaving behind?   Point #5: Building a Stronger Foundation Ani: The way BMS works right now is not sustainable long-term. It has to have a solid, beautiful, rock hard foundation. We want to know that the 250 artists continuing forward in 2019 are good to go, they have a solid foundation of NBR and a solid WHY behind everything they’re doing. QUESTION Where in your world is time for you to step back and build a more solid foundation? Quote of the Week: “If you’re kicking back on the small things, then you’re never going to accomplish the big things. It always starts with the small things.” — Danielle White “Having thousands of students doing half-ass NBR doesn’t serve anybody. But having 250 students who are elite and amazing? That’s what makes the difference.” –Anianne Rivera

On the heels of a wildly successful BMS Convention, Danielle and Coach Ani are back in the studio having a candid conversation about Production in this week’s episode of Big Money Stylist, which continues to top the charts as the #1 podcast in the category of Fashion & Beauty in iTunes. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Production = Action Coach Ani: Production is doing the actual work that’s required in order to move forward. We love that you’re listening to us, but it doesn’t actually count as ‘the work.’ The work is what you do behind and in front of the chair to grow your business, not just listening to a podcast. Danielle: Many people tell us how motivating we are, yet if you’re not actually doing the work, it doesn’t matter that we make you feel warm and fuzzy on the inside. A lot of people will tell me they’ve changed their mindset, yet you have to have the work to follow up with. QUESTION: What does Prouction mean to you? Point #2: The Choice Danielle: BBMSCon 2 was so amazing and was filled with so much good insanity. I launched my brand seven years ago and didn’t really take it seriously until the last two years. I literally want to impact the entire industry. Coach Ani: To think this all started with you, Danielle. We had 350 artists inside of one room to learn NBR and to learn business systems and processes – and this all started with you making one choice 7 years ago. QUESTION: Looking back, what is one choice you have made that has entirely changed your life? Point #3: Reps Bring Success Danielle: We can only teach what we have experienced. You have to be willing to put in the work. I used to be that asshole who thought that all I needed was a new camera lens, then I’d be an amazing photographer. That’s a starting point, but first, you have to actually commit, which is the biggest thing we stress at the events. You have to throw yourself in the mix and know that part of that is fucking it up, learning from that, and moving on. You can’t put a price tag on experience and reps. We always tell our students – just get some reps under your belt with NBR, marketing, and photography. QUESTION: What one area of your life could use more reps? Point #4: Do the Work Coach Ani: We’re not here to save you, we’re here to help and guide and push you. The path has been paved. There are so many people that have walked that path and have succeeded. There’s proof.  But if you have to be willing to do the work. Danielle: You have to let go of your ego and submit to whoever the teacher is at that moment. If you’re taking a class and submit to the process, you will learn and grow more as an individual. You just will. I’m here, I’m going to do the work, I’m going to submit to the process, even when your ego steps in. If you submit, you will be successful. QUESTION: What area in your life are you committed to doing the work consistently? What are the results you want to achieve in that area?   Point #5: Grant Yourself Permission Danielle: Once we saw the amount of work both of our businesses had done, we knew it was doable, but we had to give ourselves permission to say, “This is the new version of me, we’re not going back.” It forces you to level up your life even more. Ani: I used to think how cool it would be to have a convertible and drive it up and down PCH. That’s all I ever wanted. I saw the Mazaradi, my dream car and I had this conversation with myself, “You can’t do that, that’s insane.” Then I said, “Wait, why can’t I? I work hard, I live by the beach, this is what I’ve always wanted, don’t I deserve it? Yes, you fucking do.” QUESTION: What is something you need to give yourself permission to do? Quote of the Week: “When you’re put in a place where ‘it’s on me,’ I believe most people will rise. It’s crazy for me to think how unwilling we are as human beings to put ourselves in situations where we can rise, and step out of fear of failure.” — Danielle White “The life I lead now is such a reflection of the amount of work I put into everything.” –Anianne Rivera

Clear communication, structure, and leadership are some of the topics that Danielle and Ani take on inside of this week’s episode of the Big Money Stylist. Although it’s hard to put the CEO pants on if you’ve never actually been a CEO, learning to walk in another’s shoes is something we can all benefit from. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Don’t Cross the Line Danielle: I feel like I rode the friendship train out too long with no structure, so when I did try to lead, no one gave a shit; nobody respected me. What she has learned is the importance of establishing lines and defining roles inside of her business and her personal life, making certain not to overlap the two. QUESTION Where in your world is it time to establish lines and define roles? Point #2: Clear Communication During walk & talks and weekly team meetings, you are able to find flaws in the system and nip them in the bud instead of having them drag on and on. When you don’t have communication, stories are birthed, and from there, everybody assumes their story is true; feelings are hurt, people feel misunderstood, and it becomes a chaotic shit show. QUESTION As a salon owner, are there things weighing heavily on your shoulders that you’ve been avoiding discussing? Point #3: Contracts When it comes to signing contracts, some artists have this feeling of, “How dare you ask me to sign a contract! We’re friends! We had tequila one night!” One of the biggest parts of contracts that artists have a problem with are the non-competition and non-solicitation clauses which in reality, are in place to protect the business. QUESTION What are you doing to protect your business? Point #4: Risking All As a business owner, you take on ALL of the risk. You also pay for and provide everything for the artists who are working inside your salon. Putting yourself in the shoes of a business owner, how would you feel and react if one of your artists decided to leave, giving their number to all of your clients on their way out? QUESTION Where in your world are you taking all of the risk and are letting others take advantage of you? Point #5: Structure Danielle loves the freedom of being an artist, and also realizes that in order for her business to thrive, she can no longer fly by the seat of her pants. She has learned that she has to surrender a little and allow structure to come into play. There comes a time when you have to put your CEO pants on and make the hard decisions that have to be made. Ask yourself this question: If this was mine, what would I do? QUESTION As a salon owner, where have you been slacking and because of it, and things have gotten a little out of hand? Quote of the Week: “I’m putting my giant CEO pants on and moving forward. I will turn every fucking corner you put in my way.” — Danielle White “Things not being voiced creates resentment and hard feelings. There comes a point where you can’t even turn the corner because the sidewalk’s gone; it’s too late.” — Anianne Rivera

On the heels of their first million-dollar event in June of 2018, Danielle and the ladies have a conversation around the topic of Profit, and how it is revealed in many ways, not only monetarily. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: #growth Coach Ani: Six months ago, we stood in front of a room of 165 empty chairs and we were like, “Oh fuck, do you see all of these chairs? There’s going to be a person in every fucking chair!” This time we had double the size of that, and as we looked over the audience, Val turned to me and said, “This is it?” Coach Val: Leaving my kids, being in front of people, putting myself out there and teaching – none of it is my natural state. If you know how painfully shy I am, and how much I hate being in the spotlight, I was not only totally fine, I really enjoyed the whole process. So the fact that I did it and enjoyed it, I was like yay! All the hard work is paying off. If I can grow at this rate, anyone can! QUESTION Where in your world are you currently doing something that at one time seemed impossible for you, but has now become almost second nature? Point #2: It’s in the Numbers Danielle: This was our first million-dollar event! The numbers and the money have to be important. If you don’t know your numbers and you’re not moving forward, what’s the point? As a mom with two kids, I wouldn’t fucking do this if there was no profit. Coach Ani: If we don’t look at the numbers, we have no idea how to course correct or what we can do to improve. I feel like numbers are part of protection and profit. You have to know your numbers in order to move forward and grow. QUESTION How has taking the time to know your numbers been a game changer for you? What changes have you made as a result? Point #3: Walk the Talk Coach Val: After the convention, I got some clarity about how I have been complicating things again, squeezing in more clients, and working more hours at night when I don’t need to. By the time I get home, my husband says I’m like a Zombie. It’s hard to let go of something when you enjoy it, but in order for me to live what we’re teaching, it’s time for me to reel it back in. Danielle: In BMS, we teach that profit is reflected in other areas of life, and not only in a dollar figure. Because it’s hard to let go of the art, the clients, and money, we tend to burn ourselves out. But in order to live what we preach, we have to figure out how to be in that place of managing and delegating so we can actually have a good life. It’s about owning and creating that balance. QUESTION What can you do today to create more balance in your life between work and home? Point #4: Letting Go Coach Ani: I admit I’m a complete control freak, especially when it comes to everything inside of BMS. I’ve spent so much time creating and building it, I swear there are little pieces of my soul inside of it. Having an assistant has been a game changer, and for me, that’s such a big profit. Having an extra set of hands has freed up space for me to create more. Danielle: When you have that assistant – and when you let go – you’ll be a new you. You think you’re letting go of power and that you’re not going to be as powerful, but you’ll find that you become even morepowerful. You’re going to get to this weird space where everything on the checklist is done, your mind goes quiet, and it opens up space for you to create something new or different. QUESTION Where in your life have you been feeling that tug to let go? Point #5: Freedom and Time Coach Val: When Danielle and I were on stage talking about being moms and missing out on a lot of things, we received a lot of messages from the artists. One said that when she gets back, she’s letting her clients know she is no longer working Saturday’s. “I’ve been putting my clients in front of my children. No more! Not one more fucking day!” I love when artists take a stand for themselves, their family, and their time. Coach Ani: When the convention first started, we each were on stage telling a little about our story. Garrett asked one of the artists what they wanted. “Freedom.” That describes me to a T. I am so fiercely independent. I had let my clients dictate so much of everything that I did- the time, the energy, the days, the money. Never again will I let someone dictate my life. I want to do what I want, when I want, and how I want –  be damned what everybody else thinks. QUESTION Where in your world is it time to take a stand for your life? Quote of the Week: “Entrepreneurs and people that work really hard get so addicted to the grind, and I get that. But if your company is moving forward and you’re able to enjoy life, for me, that’s profitable.” — Danielle White “When you spread yourself too thin, you’re not multitasking, you’re giving everybody shitty pieces of you. You’re trying to survive and you’re barely getting through the day instead of thriving. You have to find that sweet spot so you have that space to create.” — Valerie Plunk “I tell our students that if it seems like we have our life together, I’m so sorry. I’m still a student inside of this.” — Anianne Rivera

This week’s episode of the Big Money Stylist podcast comes from a recent BMS event where Danielle, Garrett, Val, and Ani trained over 300 Artists in the Art of Marketing, specifically covering the following: I’m a Marketer, I’m a Closer, I’m a Leader, not a Savior. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Marketing When Danielle started her NBR brand, Social Media wasn’t as it is today. She knew the power was in leads so she started hustling and using the power of Marketing. As she worked on her Marketing and began seeing results, she experienced a mind shift and realized it didn’t matter if she lived in a small town or a big city, she could still bring in big money through Marketing. QUESTION What are you doing to market yourself?   Point #2: Give Me Your Card, Bitch Ani: As Artists, we feel so beyond awkward trying to close anybody, especially when it’s on the phone. You have to go in knowing that what you’re selling is amazing, and you have to trust that you can produce the work to collect this money.  Val: The mindset of being a Closer began to shift for me after the first successful class we had. I knew that it worked. I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking closer, and I’m going to collect your card info. QUESTION What needs to shift in your mind in order for you to become a Closer?   Point #3: The Land of Yes or No Ani: We live in a world where Maybe is an acceptable answer, where you can be a super flake and not commit to anything. In Marketing, it’s not maybe anymore; it’s either a clear Yes, or a clear No. Danielle: If you’re a Marketer, you’re not scared of the Nos; you’ve got to own that marketing side of you, even in your panic mode. Give yourself a pep talk and then go after the Closing. QUESTION What area of your life do you find yourself living in the Land of Maybe instead of the Land of Yes or No? Point #4: I Am a Leader, Not a Savior Ani: This is a hard one for Artists because we see the difference we can make in a woman’s confidence. We want to do that for everyone, including anything that you can sort-of-kind-of-fuck-up along the way. Just because someone contacts you and they’re willing to pay you, doesn’t mean they’re qualified to sit in your chair or get NBR. QUESTION Where in your world are you acting like a Savior instead of a Leader?   Point #5:  Daily Four Ani: When I began marketing the way Garrett taught us, I had to literally put up blinders and focus only on what I was doing in that moment. Otherwise, it was so easy to get sidetracked by all the chatter of the other Artists in my salon. Danielle: I think it’s so important to communicate your message because it’s literally the way to get your dream client in the chair. In addition to taking Before and Afters, you have to showcase a little bit of you. QUESTION What has been your experience using the Daily Four? Quote of the Week: “There are five pivotal points inside of this. Some of you are looking for a miracle switch when all you need is one shift in how you see your world. You just had bombs dropped on your face. What are you going to do with them?” –Garrett J White “Don’t base your results on your social media following, base your results on actual clients sitting in your chair. Don’t worry about the wrong numbers, worry about the right numbers.” –Danielle K White “I wasn’t taking anything personally, I just knew I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking Closer, and I’m going to collect your card.” –Valerie Plunk “You never stop marketing, even if your books are full; it doesn’t matter. You are going to grow, you are going to change, and your clientele will continue to change with you.” –Anianne Rivera

This week’s episode is from the recent Warrior Wealth for Women event in Dana Point, California, where over 300 women were trained in the art of making, keeping, and growing money. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Constant Change Coach Ani has been working side-by-side with Garrett at the red-hot core of BMS and within Warrior Women. Inside of that, she doesn’t recognize the woman she’s become, in the most beautiful of ways. It’s not so much the destination, because there really is no destination. On your way to becoming that woman, things change. Who you become along the way changes every single time, and so does your path. QUESTION Where in your world have you noticed the biggest change in your path?   Point #2: Vision Quest This is the woman on the island, who you see yourself becoming twelve months from now. Who you think you want to become will continue to change and grow as you do. Don’t get so stuck on who you have to be at the finish line because there is no finish line. If you aim at getting there, you will fail every single time; if you’re a little ahead of where you were yesterday, then that’s fucking great. QUESTION Who is the woman you see on the island twelve months from now?   Point #3: King Fu Grip The entrepreneurial game gives us the ability to start thinking through sequences, systems, automation, and delegation. Delegation is giving others an opportunity to do what is actually burning the fuck out of you. The great barrier reef between the hustler, the business owner, and the entrepreneur, and the ability to make money, grow and sustain money, is that you actually have to let go of your Kung Fu fucking grip of control. QUESTION What area of your life do you need to let go and start delegating more responsibilities to others? Point #4: Hustler and Sedation The only way a hustler doesn’t burn out and have a complete and utter breakdown is they sedate. When you’re a hustler, you’re also a hobbyist. Sedation is part of the game of making money. It’s stressful as fuck. There is no happy trail on the way to making money. It’s war with yourself, and with everything and everyone around you. QUESTION Where in your world are you sedating?   Point #5:  It’s a War The minute you start to rise in your primal power to produce, friction will appear between you and your powerful man. This is why so few power couples exist because it’s war. The lines between producers, lovers, and couples become blended. The war is not with anyone else; it’s with you. You must make the decision to rise, regardless of what anyone else thinks. QUESTION What are you experiencing in this area? Quote of the Week: “Consider the purpose of your life is expansion; that money, marriage, and children are the trifecta of expansion.” –Garrett J White “Don’t get so stuck on who you have to be at the finish line because there is no finish line.” –Anianne Rivera

The conversation of Profit doesn’t just refer to money; it extends to the stories we create and hold onto, as well as the people we surround ourselves with. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: I Write My Own Story Danielle: The easy part is acknowledging that you’re in a story; the hard part is changing it. You’re not going to see results overnight, which means you just have to consistently wake up every single day and move towards what you want to create for your new story. A lot of women wake up, fall back into their patterns and routines and say, “See! Fuck it! I can’t do it!” They get stuck in the shame, blame, and guilt game; they use it as an excuse to not have to consistently do the hard work every single day in order to rewrite their story and get the results they’re looking for. QUESTION When you have a story, what does letting go of that story do for you emotionally? Point #2: Reset Coach Val: When you revert back to your story once you’ve been out of it for a while, that’s your reset point. It’s easier for you to go back to it; it’s like you’re proving you were right. A part of you is secretly hoping that you will fail so you can prove that you were right in the first place. Coach Ani:  It’s kind of like when you die in a video game, you get to reset and go back to where you were. We want to win so badly that we think “If I win, that means you have to lose.” QUESTION Why do you tend to revert back into your story once you have been out of it for a while? Point #3: Let Go Danielle: Hanging onto a story breaks you down. I spent a few years being angry at people, eventually realizing I was just angry at myself. I had allowed the anxiety and stress of the story to take hold of me Coach Val: It’s so draining physically and emotionally. You feel worn down and beat up. If someone is bringing negative energy into my space, I’m quick to throw up a wall to protect my space. QUESTION When you’re unable to let go of a story, what does it to to you physically? Point #4: Saying No to Say Yes Coach Val: As you set your impossible goals – and benchmarks inside of those goals – learning to say no to the things that will not get you where you ultimately want to go is so important. You have to live your life for you and not be so concerned with what everybody else is doing. So many people are looking for validation outside of themselves and end up living their life to please other people. QUESTION How does letting go of stories help you with your goals? Point #5: Inner Circle Influence Coach Ani: I think it’s important to hold people to a higher standard by pointing out to them, “If you keep playing the same game you’ve been playing, you’re already going to hit that goal, so why stick to that one goal? Why not do something more?” Coach Val: You want the company you keep to reflect your goals as well. I like people who will hold me accountable and say, “Hey! That’s not big enough!” I need people in my life to give me that extra kick in the butt. QUESTION How has your inner circle helped you in reaching your goals and targets? Quote of the Week: “I may have started as a hairdresser not knowing anything was possible because I had so many blinders up, but now my walls are shattered. There are no limitations.” –Danielle White “Everything I’m living right now has surpassed any goal that I set out in the beginning to attain. I’m open to many different possibilities, and I just want to keep growing while keeping my integrity and family intact.” –Valerie Plunk “At this point, any goal that we thought was an impossible goal, we have fucking smashed through. When you realize you can fucking hit any goal, and do it time and time again, you don’t stop making goals, but now it’s like taking a road trip with no end destination, and no end game.” –Anianne Rivera

        Inside the topic of Production is the conversation of finding your rhythm. It’s the fine line between the discovery of your sweet spot where you can breathe a little, yet not lingering there too long and becoming stagnant. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: I’ve Got Rythm Danielle: Getting into a rhythm is momentum; it takes time and finesse, and it’s s where you find your groove. It’s like finding that sweet spot where you can breathe a little. Coach Val: Finding your rhythm is also a place that lingers next to your comfort zone, where it’s time to start shifting and growing some more. If you don’t move forward, you become stagnant. QUESTION What happens when you find your rhythm as an Artist and don’t continue moving forward? Point #2: Upping Your Game Coach Danielle: There’s always the next level to every level. As a business owner, I always look at something and ask, “It’s good, but could it be better?” Coach Ani: Inside of challenging situations that have come up for me inside of the salon or in our training, I ask myself, “How could we have made this experience different or better?” And from that, we have implemented new strategies and systems to better serve everyone.  QUESTION What area of your life do you know it’s time to up your game? What is one thing you can do today to move forward?   Point #3: I Don’t Have Time Danielle: About six years into creating her brand, Danielle was beating the shit out of herself with mommy guilt, feeling like she had to choose between her children or her work. She heard the Voice tell her it would be selfish for her to stop. Coach Val: If it’s not working for you, try shifting your time; start compartmentalizing. The time you are with your kids, be all in with them; the time you’re at work, be all in. You’ll find yourself happier, doing a better job all around, and experiencing less overwhelm. QUESTION How are you holding yourself back when you use the excuse: I  don’t have time? Point #4: Submission After joking about wanting an army of Ani’s, it looks like Coach Ani is going to get her wish as she prepares to take on a new role in the BMS Certified Training Program rolling out in 2019. Danielle: A lot of people get triggered by the word submission. However, it’s been through submission that I have actually found my strength. Submission will also make you rise. QUESTION What are you afraid of letting go of?   Point #5:  It’s Not Just About You Danielle: In order to let yourself rise to the next level, you’ve got to be willing to dial it back in, which can be scary. By simply becoming better versions of ourselves, we really have no idea how many people we are affecting and influencing. QUESTION What influence has rising to the next level in your life had on your family? Quote of the Week: “Upping your game is like changing or adjusting the lens on a camera.” –Danielle White “Don’t use your children as an excuse, use yourself as an example to show them that you can do it.” –Valerie Plunk “What happens when you find your rhythm but don’t continue moving forward? If you’re not progressing, you’re regressing.” –Anianne Rivera

Inside the topic of Power, today’s conversation is all about standing up for yourself. Coach Val and Coach Ani share personal and professional experiences which demonstrate the absolute necessity of standing with confidence and certainty in your power. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Brooklyn, the Nose Picker Coach Val describes her eight-year-old daughter, Sawyer, as “the best student and a really good girl who never goes against the grain.” Recently, Sawyer’s fellow classmate made fun of her new braces. Val’s husband’s response to Sawyer when hearing about it was, “Fuck Brooklyn, she’s probably in her room picking her nose.” After more rude comments the following day, Sawyer repeated this to Brooklyn and got written up by her teacher. QUESTION Inside of your “stand up for you” moments, why is it so important for you to have those “fuck you” moments? Point #2: Clarity vs Chaos It’s so important to have exact, clear paths and systems inside of your business, otherwise, you run into chaos, misunderstandings, and confrontations. It’s easier to push things off onto others rather than having those direct, hard conversations where you get to stand inside of your power and value your worth. QUESTION How clear are the systems inside of your business and family?   Point #3: Blowing Your Top? Coach Val: In reality, it’s not about yelling and screaming, it’s about having a conversation about the facts, feelings, and details in order to be crystal clear. Coach Ani: If you are not able to have a direct conversation with others, nothing is ever going to get solved. Your feelings will bubble up, fester, and get 100% worse. QUESTION What happens when you keep putting off talking about something? Point #4: The Power of  No Part of standing in your power is not giving in to what a client says they want when, in your experience and heart of hearts, you know it’s not in their best interest. Your opinion as a professional is valued and trusted. You stand in your power as a professional when you guide your clients with confidence and certainty, while at the same time validating their feelings. QUESTION How do you feel when you stand in your power as a professional?   Point #5: Go to Battle Coach Val: Anytime you absolutely know something is right and will benefit everyone, that’s when you have to stand in your power, go to war, and fight for it. By course-correcting, having conversations and adjusting things, these serve to validate you and give you the strength to keep moving forward. It has a positive trickle effect in every aspect of your life. QUESTION Where in your world do you know you need to have a conversation that you’ve been putting off? Quote of the Week: “Nothing resolves itself by not doing anything; there has to be some sort of a solution. Have that conversion, stand with integrity, and move forward with clarity.” –Valerie Plunk “At the end of the day, one of the reasons why you’re avoiding conversations is because you have a story in your head that says this: If you say something, everything is going to go sideways and be a fucking shit show. As you open up and move forward, you will be surprised by the outcome.” –Anianne Rivera

In this week’s conversation about protection, the ladies discuss the art of retention as well as the necessity of clear communication, building trust, and the ability to recognize when it’s time to let go. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Loyalty Danielle: In the world of hair, retention is important. If you can’t retain clients, it gives you a bad rap in the industry. Coach Val: If you aren’t the best hair stylist but give your clients a stellar experience, they’ll most likely keep coming back. If in general, the whole experience was amazing, you probably have a client for life. QUESTION What is your rentention rate? What can you do to improve on it?   Point #2: It’s All About the Delivery Coach Ani: It’s actually cheaper and easier to keep your current customers than for you to market and get brand new ones. Coach Val: It’s so important to deliver elite service to your clients. It’s all about the details, even after they leave your chair. QUESTION Is your delivery elite or are there some things you need to change or implement to make it elite?   Point #3: Letting Go Coach Val: You want to have client retention but sometimes it doesn’t go with your brand or what you’re doing. Sometimes you just have to let someone go. Coach Ani: Coach Ani recently had a client complain about charges she was clearly made aware of before Ani did the work on her. “As anyone in my life knows, I’m crystal clear, I’m super direct, and I don’t sugar coat a lot. Facts are just facts, this is what it is.” QUESTION What clients do you currently have that absolutely need to go but you’re putting on the brakes because you’re afraid to let them go?   Point #4: What You Tolerate, Continues Danielle: Danielle implemented several new policies based on the pattern of a particular client over the course of a year, which behavior Danielle had allowed to continue. Even if you’re friends with somebody, you’ve got to protect your time, you have to be super direct, and you have to be forward. Otherwise, you and your business will continue to suffer. QUESTION What have you been tolerating that you know must stop immediately? What is the one thing you are committed to doing today?   Point #5:  Employees and Assistants Danielle: With our assistants, we get this entitled energy where that person can’t fly and become who they need to be if we’re always pulling them back Coach Ani: With staff, it’s not just how much you pay them, how you treat them, and how you talk to them, it’s also about the visions along the way – painting the vision and also delivering on that vision. QUESTION Where in your life are you hanging on to someone or something that you know you need to let go of? Quote of the Week: “You can’t go in with the churn and burn mentality. Fucking do good work and treat your clients well. Have clear communication and treat people how you want to be treated.” –Danielle White “You’re working so hard to build what you have, do good work so you can keep your clientele. Not everyone’s going to be a perfect fit so sometimes protecting is letting those people go who aren’t a perfect fit.” –Valerie Plunk “I feel like there needs to be a trust between yourself and those you hire. If you’re painting visions and all of a sudden the fucking rainbow goes away – and there’s no pot at the end of the rainbow – it’s a problem. Follow through with the visions you’re painting.” –Anianne Rivera

his week’s episode of the Big Money Stylist, the topic is Production, and inside of that the ladies have a conversation about stories – how to recognize when we are in a story that isn’t serving us, how to change our stories, how to separate facts from feelings, and how to ultimately live the life we want through asking the hard questions, checking the Ego, and making necessary course corrections. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: What Are Stories? Danielle: People will say they can’t operate at a certain level because they have a story of who they really are and how they operate. They can’t see beyond who they are inside of that story. Coach Val: It’s human nature to justify anything you’re doing. If you say you don’t have any stories, you’re bullshitting yourself. When you’re stuck in a negative cycle, that’s when your story isn’t serving you. QUESTION Where in your life are you living inside of a story that isn’t serving you?   Point #2: Jekyll and Hyde Syndrome Coach Ani: People use stories as an excuse to play small. Realistically, growth is not easy and can be painful so they find a story inside their bubble where they feel safe and cling to that. Danielle: When people get stuck in a story, they are literally feeding other emotions. They feel loved in doing this shitty thing, and at some level, the story is validating them. QUESTION What story are you living inside of that is giving you validation?   Point #3: Moving Forward Coach Val: People don’t take action because they have choreographed every last detail in their head of how the story is going to play out. Yet so many factors can come in and change that outcome. Coach Ani: Sometimes we find that we have been in a situation for so long that we don’t ask ourselves the question, “Am I really happy? Do I really want this outcome?” QUESTION What are some of your excuses for not moving forward?   Point #4: Facts and Feelings Coach Val: When you separate feelings from facts, you are able to make a clearer decision; you’re able to see how your story is stunting your growth. Coach Ani: Sometimes people need more emotion inside a situation because they’re being too ice cold and not feeling what’s actually happening. And then sometimes they are so far into their emotions that they need their head to back them out to be able to look at the facts without any emotion. QUESTION When you separate facts and feelings from a situation you currently find yourself in, what are you discovering?   Point #5:  Ego Check There was a time when the ladies had stories that they were the only ones who could do what they were doing inside of NBR and BMS. Those stories fell away when they began hiring others who were able to come in and take on these roles. In letting go, it frees time up for them to create more business ideas, ut creates space for them to enjoy life, and it also gives others a chance to rise up and reach their potential. QUESTION Where in your life are you willing to give up control for the benefit of everyone? Quote of the Week: “If you have a story, ask yourself “Why am I letting this story serve me?” There’s a piece to the story that might make you feel validated so ask what the validation key in that story is. Could you change the story and still have the feeling of validation?” –Danielle White “If you are wanting things to change, look at what you’re telling yourself, then tell yourself the polar opposite. Look at it through a different lens. If you get stuck in a story, you’re just that – stuck – and you can’t move forward.” –Valerie Plunk “Begin asking yourself the hard questions: Do I want this person on my team? Do I want this relationship back? Is this part of my life serving me? If you’re not willing to ask yourself the hard questions, you stay stuck in the same stories forever.” –Anianne Rivera

The beautiful Big Money Stylist ladies discuss how to embrace your perceived flaws and turn them into strengths. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: The Bull, the Goat, and the Hermit Danielle: I’m stubborn, I’m an over-thinker, I don’t like details, I’m a dreamer, I want to live in the moment, and I’ve always felt like I was socially awkward. Coach Val: I’m super creative, it’s hard for me to understand systems, I suck at math, and have zero reflexes. Coach Ani: I’m a super introvert who retreats very quickly, I shut people out, I want to do everything on my own, and I don’t accept help easily. QUESTION What do you view as your flaws?   Point #2: Own Who You Are Coach Val: I feel like I’m off in a land where I can’t be put in a box. I’ve always viewed it as “I’m wrong and weird.” I’m now coming into owning and channeling my artistry, and not looking at it anymore as “I’m flawed.” Danielle: When you start owning who you are, it’s almost infectious. If you’re cool with yourself, with your flaws, people are cool with that. People look at you and say “I like that she just doesn’t care.” Coach Ani: If people ask me if they can help, my first response is going to be no, I’m good, I’ve got it. I see this as a strength because I have been able to build so much inside of BMS.  QUESTION What have you begun owning about yourself?   Point #3: Be Your Best Self Danielle: You want to have control and do it all, but you can’t be everything for every person. In our industry, you can be a great artist but that doesn’t mean you are a great fit for everyone. Everyone brings their best element, their own style. People will relate to different people. There isn’t anyone who can be you, but everybody as their best selves adds another element. QUESTION What is one of your strengths?   Point #4: No End Game Danielle: It’s our nature to not give ourselves enough credit for what we’ve gone through. We are always a work in progress. Coach Val: If you have this thought of I’m done learning, you might not ever discover other areas of your life that you really love. Coach Ani: When it comes to you, there’s no end game. There will never come a point when you think ah, I nailed that part of me, I guess I’m done growing. QUESTION What do you love about learning and growing?   Point #5:  It’s On You Coach Ani:  It’s making yourself knowledgeable inside your business and learning whatever you need to know in order to be self-reliant. Coach Val: I think you have longevity when you figure things out. Danielle: You learn by doing. If you don’t learn how to do the basics of your business, you are always going to rely on someone else to make your business successful instead of owning that you are in charge of actually making your business successful. QUESTION What basics do you need to learn? Quote of the Week: “Our curse is our blessing.  As artists, we are creative and tell ourselves we can’t be this person or that person –  I’m not a numbers person, I’m not business savvy, I’m just in it for the art. If you’re just in it for the art, that’s great, but you’re going to stay broke as fuck if you don’t learn the basics to become self-reliant.” –Danielle White “If you want to grow, you can’t stay doing what you’re doing. “I can’t, but what if I could? What if I just tried this?”  If you are saying you can’t just do something that will make you just try it and see what happens, When you get different results, I guarantee you are want to keep going.” –Valerie Plunk “I feel that once you have accepted what you consider to be your flaws as part of who you are –  once you own your shit and are comfortable with okay, I’m weird – it’s almost easier to just let go of the stories you’ve associated yourself with and move forward.” –Anianne Rivera

Coach Ani leads Danielle and Coach Val in a conversation of Protection in this week’s episode, specifically on the topic of Course Correction via the ofttimes misunderstood Art of Collision. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: What is Course Correction? Danielle: Course correction is the willingness to take feedback, learn and grow from it, and then add as much value as you possibly can so you are playing to your full potential. Coach Val: You always want to evaluate where you currently are and look at what is and isn’t working, making changes based off of feedback so you can continue to grow. QUESTION How do you respond to course correction?   Point #2: Collision Coach Ani: A lot of course corrections generally require some sort of collision, not in the sense of a giant fight but more like hard conversations. Coach Val: Something may have worked two years ago but if it’s not currently working, it’s time to have a direct conversation about it, which some people are not willing to have. QUESTION How has your perception of what a collision looks like been altered by this conversation?   Point #3: ABC’s of Hard Conversations Coach Val: Before I have a hard conversation, I want to make sure it’s based on facts, not feelings, and I want the individual to know I’m coming from a place of love. Danielle: I call team meetings once a month, and I also Voice Vomit on the group text thread as things come up that need to be addressed right away. QUESTION Who do you need to have a hard conversation with that you’ve been putting off?   Point #4: End Results Never End Danielle: A lot of people get stuck in their plan and then suffer by committing to a plan that’s not going to give them the results they ultimately want. Coach Ani: Don’t focus so much on how to get there, but rather focus on the end results you want. Turns out, the end results keep changing because you reach goal upon goal upon goal. QUESTION How is your current plan serving you? Is it time for a change?   Point #5:  Changing Plans Coach Val: Be open inside of those hard conversations because they can lead you to places that turn out to be better than what you originally envisioned for yourself. Danielle: There are times we have to experience different things in our life to understand that it’s something we don’t want. Even though being a salon owner wasn’t in my game plan, I feel it’s something I hadto experience. QUESTION What plans changed for you that you had your heart set on, and in the end has turned out better than you could have ever imagined? Quote of the Week: “You are the only one in charge of getting what you want. If you’re in a place of life where you’re not happy, you are the one who created that path or your own limited story. Find out where you need to course correct and protect what you’re building while continuing to grow forward.” –Danielle White People have turning points in their career where tough conversations are necessary in order to continue growing and progressing. Having direct, honest, and clear conversations helps everyone move forward and protects what has already been built.” –Valerie Plunk “Collision is merely a conversation. There’s no way to move forward without having those seemingly hard conversations. And remember, sometimes it takes having more than just one.” –Anianne Rivera

Coach Ani and Coach Val, lead trainers for BMS and NBR, respectively, open up and get vulnerable in this week’s conversation around the topic of Profit, reminding the listeners that there’s so much more to Profit than dollars and cents. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Growth Junkies Coach Val: We refer to ourselves as growth junkies. Once you do something and you’re able to achieve it, you become addicted to that. It’s really fulfilling. You just want to keep pushing yourself forward, and you don’t want to stay stagnant anymore. If you’re trying to fill a void, I feel that way is not as sustainable as far as growth and seeing a profit goes. If you’re doing it because you want to grow, you want to be better, and you want to better your life and other people’s lives, there’s longevity in that. QUESTION What area of your life have you experienced the most growth in the past three months? Point #2: Walk Your Path Coach Ani: Realistically, there’s a path you want to head down that is the right path for you. When you’re making decisions that aren’t for the right reasons, and take your eye off the prize and focus on something else, you start making the wrong decisions. At some point, you will find yourself on a parallel path, but that’s going to veer you all the way to the right and take you somewhere you don’t even want to be. Coach Val: The profit has to be worth it for you, and you have to be doing it for the right reasons in order for you to have longevity with it. Otherwise, you just burn out and become resentful. If I’m doing things too long or for the wrong reasons, and make it all about the money, I end up getting resentful and my work isn’t where it should be. QUESTION Why are you an Artist?   Point #3: What Are Your Boundaries? Coach Ani: Every time I hit a new state – a new level of me – as we always say, the previous version of you is dead and you’re then born to become something else. So every time I become this new person, I ask myself, “What does this new version of me want? What is she happy or unhappy with? What are the non-negotiables again? Where is it that you truly want to go?” I have to rethink and take a new look at my path. Coach Val: I think it’s important that we constantly recheck and reevaluate. As you grow, change, and evolve, your boundaries have to change and evolve. We always need to be evaluating what we’re doing and what’s currently working. And when it’s not working, don’t be afraid to reel it back in and make some shifts. QUESTION When is the last time you evaluated your life and the direction you’re heading?   Point #4: Journey of Self Discovery Coach Ani: If you’re already producing and working a fuck ton and you’re still unhappy, you need to reevaluate and ask yourself why you’re so unhappy. If you’re working all the time and you think you’re living your purpose, and you’re still miserable, you need to look inward and figure out why you’re so freaking unhappy all the time.  At that point, maybe you’re not actually living your purpose even though you think you are, or maybe you’ve gone a little bit off the road from what you should actually be doing. With BMS, even though I love it, I’m not as happy as I could be. I’m in the mode of, “What do I need to reel in? What needs to happen so I don’t lose my shit again?” And inside of that, I’m reevaluating myself as a human. QUESTION What is your Purpose?   Point #5:  Growth Time Warp Coach Val: We’re in a time warp here where we’re learning and growing so fast that we don’t even realize it until we are around people we haven’t seen for a while. I didn’t use to understand it when Garrett would say the old version of me had died and has been reborn. I used to think that was so dramatic. But now I understand that that person or version of me doesn’t exist anymore. Coach Ani: I had a conversation with one of the younger Warrior’s from Utah who has been here working inside of Warrior for the past year. He recently went back home to hang out with some of his friends and said the entire time he was with them, he just wanted to leave because he no longer had anything in common with them. And in that moment, he realized that he was someone completely different. QUESTION What has been your experience with this warp speed growth? Quote of the Week: “If anything, I want this podcast to serve as a reminder to stylists that when something’s not working, you have the power to change it. Evaluate what is not working and ask yourself what you can do to fix it. You are in control of your life, and you’re the one that can change that. If at the end of the day I’m getting paid all of this money, but I’m not seeing my family or spending any time enjoying moments with them, it’s all for nothing, and I refuse to do that.” –Valerie Plunk “At the end of the day, if you have a hole inside of you – and everybody does – and you’re trying to fill it with something that isn’t actually sustainable, or is not actually what you want, you’re never going to be full again. At the end of the day, take a look at your life and ask yourself what is truly going to make you happy.” –Anianne Rivera

Coach Val and Coach Ani highlight the topic of Production in this week’s episode of the Big Money Stylist podcast. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: It Works if You Do Coach Val: Production is doing the actual work. The program’s working, the problem is, you’re not working. Coach Ani: So many students come into the program all hyped up and excited to make a lot of money. They get so amped up, it’s almost like a drug. After they leave, they say the program’s not working. The question becomes, are they doing the work? We’ve had so many artists go through our program and get such amazing results that you can no longer say this program doesn’t work QUESTION Where in your life do you throw in the towel before doing the work required? Point #2: BMS – The Business of Art Coach Val:  For most artists, what we do inside of BMS is so foreign. My brain doesn’t naturally go in the direction of how we teach things. NBR and color, on the other hand, are so natural for me. But the actual business side is so different. That’s why we have Mastermind, to keep you on track, to hold you accountable, and to keep that fire lit under your ass. Ani is so good at that and teaches the students in a systematized way. It’s an awesome way to hold you accountable where the system is all laid out for you, so if you start to slide off, you know where to come back. It’s a way to keep propelling yourself forward so you can continue your growth. QUESTION How are you doing with the business side of being an artist? Point #3: 30-Day Sprint Coach Ani: We now have what we call the 30-Day Sprint, and inside of that, we actually have five weeks of training. We have one week of the pre-30 days, and then the actual 30-Day Sprint. I have revamped the whole thing to where I’m requiring the entire network of 265 artists to participate in it. We realized this was so desperately needed when the artists would come into the network and not remember what do to, which kicked them into the overwhelm mode. When artists get to that place, many feel like failures. QUESTION What has been your experience of the 30-Day Sprint? Point #4: Power in Your Body Coach Val: Power is my least favorite topic because it’s the hardest one for me, and BODY is the one area that I tend to let slide because I take care of everyone else and put myself last. As I’ve gotten back into eating super healthy and working out consistently, I’ve noticed a big difference in myself. Power in your body has a trickle effect and is the foundation of everything else.  Coach Ani: Taking care of your body plays a huge role in your mentality. When I moved to California nine months ago, I stopped drinking soda and stopped eating fast food. Keeping up with your body and taking care of yourself is vital for us as artists because we’re standing and moving for twelve hours a day, as well as having to hold conversations with clients. Ours is not the easiest of jobs, and it is essential for us to take care of our bodies. QUESTION What one thing can you add to your life today to start taking better care of your body? Point #5: Tipping the Scales Coach Ani: When people hear the term profit, the very first thing that enters their mind is money. Everything’s about money to everyone. What we’ve seen inside the network, however, are artists making a shit ton of money, and inside of that, we’ve seen that although they’re making a ton of money, they have no Balance and their life is a shit show. Coach Val: I feel like you’re always tipping the scale. You’re wanting to go to work and make a profit, and as you’re doing that, your balance is going out of whack because you’re not taking time for yourself, your spouse, or your children. You have to reel yourself back in and ask yourself if its worth it. You get your balance back by putting up your boundaries and going from there. But I feel like it’s this constant tipping of the scales where rarely do you find yourself in that sweet spot. QUESTION How are you doing in the area of Balance? Quote of the Week: “What is it that you’re missing or lacking in your life? What can you do about it? I guarantee you can do something about it. Once you do, you will get different results, and once you get those, you will become addicted and want to keep moving forward, which is the point.” –Valerie Plunk “We’re around a lot of energy every day and it’s hard not to soak it all in. To help me get rid of it, journaling’s been my favorite. It helps me get my feelings out instead of burying them deeper and deeper.” –Anianne Rivera

Known for their stoic demeanor, the three dynamic ladies are back this week discussing the topic of vulnerability, which they agree hasn't always been their strong suit. In this episode, Danielle, Val, and Ani share personal stories about what led them to realize that vulnerability is actually a strength, not a weakness. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: Plastic Barbies Danielle: My husband, Garrett, is the more emotional one who likes to talk about his feelings. He would always tell me I’m like this plastic Barbie or a robot because I didn't want to share my feelings. I didn’t see that in me, and I guess I came across as unapproachable. Coach Val: When I was little, my mom would say to me, "You never cry!" I was feeling what my sister was feeling, who was a crying mess, but it just didn't come out in tears. It just doesn’t manifest in me the same way it does with everyone, but I still feel the same way. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] How are you like Danielle and Val? How are you different? Point #2: Sharing Stories Creates Connection Danielle: The first time I started sharing little pieces of my story inside of the small classes we were doing, it was like an outer body experience where I was them, listening to me. That’s what triggered the emotion. I was a student listening to my story. Then it hit me: I went through a lot! This was hard shit! It’s like an emotional high where you finally feel yourself letting go and sharing your story, and at the same time, you feel the love and energy in the room. It’s a really cool place to be in. Coach Val: The first time Garrett threw me on stage and told me to share my story was the first time I wasn’t crying because I was in front of people, I was crying because I was realizing "Holy shit, you went through a lot of stuff, Val." It was the first time I felt my true sense of purpose. That moment was also therapeutic for me because I realized other people open up so that they don’t feel alone, and in opening up, I felt less alone. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] How do you feel when you share your story? Point #3: Turning Weaknesses into Strengths Ani: When I see students talk about things I would never talk about, I feel like they’re so strong for being able to share that part of their story. But when it comes to my sadness, vulnerability, and tears, I can shut it down super fucking quick. I view it as a weakness in myself, which is so fucked up. Why is it good for someone else but not good for me to do that? The first time I was really vulnerable with the students was at the beginning of January when I ended my engagement. I'm in front of 125 artists and telling them this entire story, and the whole time I’m doing it I’m thinking, “You’ve lost your fucking mind. I can’t believe you’re sitting here sharing this deep, painful part of your life!" The outpouring of love and support I received for weeks afterward totally blew me away. It was in that moment I realized that the more I can be open and honest with my students on anything and everything, the more it can help them. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] How would sharing your story begin healing you and others? Point #4: It's All or Nothing Coach Ani: I went back into the network and shared more detail than I had ever shared. I was sharing nitty gritty shit, which probably made me look like shit, and like a terrible human. But it just is what it is. I’m not going to lie and make myself look better, which I think is something a lot of people do. If you’re going to tell the story, tell all of it. Danielle: People can read when others aren't being authentic; when there's a piece of the puzzle missing from their story. An important piece to growth and accountability is being able to share your story - your whole story. Not in the sense of “That’s why I’m so awesome," but more like "Hey, I was a douchebag and I learned a lot from it. My goal is to course correct and not continue to live in douchebag land." [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] What details do you leave of your story because you're afraid of looking bad? Point #5: Keep Your Soup in the Bowl Ani: Imagine you have a porcelain bowl that has a chip in it. Take care of it when it’s just a little chip. If you don’t, it will grow into a bigger and bigger crack until eventually you literally can’t fix it. At that point, the bowl is so irreparable that you end up tossing it. The business and friendship go south, shit goes sideways, and you can’t keep your soup in the bowl anymore. Danielle: I have experienced that in my marriage. I had a massive, gaping channel through my bowl, with three to four years of shitty behavior on both sides - which took us four to five years to repair. We’d repair the little chip in the bowl, say something rude to each other, and the repairs we had made would soon become undone. People ask, "How did you fix your marriage?" We tell them we became committed to making it work by slowly filling back in the cracks and holes until it felt like the bowl was whole. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] What is your pattern when you notice a little crack in your relationships or in your business? Quote of the Week: "Vulnerability can be a strength but obviously, in some cases, it might need to be reeled in a little bit when you’re stuck in the story of victim mentality. I’ve been like that when I’ve said: Can’t I get a fucking break!? Then I remember, "It's you, so stop acting like a whiny little bitch and start figuring something out to make things work. Take back the reigns and change it." -- Danielle White "Ryan, my husband, gave me a cactus for Valentine’s Day with the attached message: It’s a cactus, just like you - prickly and low maintenance. I thought that was the sweetest thing ever!" --Valerie Plunk "None of us has ever had a 'woe is me' moment. Anytime we’ve ever gone through and had a moment of vulnerability about our story, or about our feelings about where we’re at in life at the time, it’s always wrapped around: What’s the positive in this? What can I do to change this?" --Anianne Rivera