Claim OwnershipFemale Founder World
Subscribed: 49Played: 1,331
Subscribe
Description
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
269 Episodes
Reverse
Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget.
Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, plus her approach to brand collaborations, and the tools she's using
Become a Business Bestie member here: bestie.femalefounderworld.com
Register for Cash Camp Presented by Mercury: femalefounderworld.com/cash-camp
Camryn recommends Archive.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Susan Yara, founder of Naturium, joins Jasmine on the show this week to talk about building a skincare empire, navigating controversy, and selling her brand for $355 million to e.l.f Cosmetics.
Susan’s brand, Naturium, is a clinically effective, biocompatible skincare line that’s accessibly priced and designed to deliver real results. In this episode, Susan shares her journey from beauty influencer and content creator with over 2 million followers to co-founding one of Target’s fastest-growing skincare brands and ultimately leading it to a major acquisition.
Susan dives into the scrappy early days of building Naturium, including how a chance LinkedIn message during the pandemic led to her partnership with Ben Bennett, the founder of The Center, and exactly what she looks for when partnering with influencers (it isn't a big follower count!). She also opens up about the challenges of being a female founder in the public eye, the lessons she learned from navigating a viral controversy, and how she stayed focused on building a profitable, acquisition-ready brand.
Plus, Susan shares actionable advice for entrepreneurs, from leveraging community and content to identifying the right retail partners and building a team that thrives. She also gives a behind-the-scenes look at what it’s like to sell a brand, the importance of financial literacy, and how she’s using her success to create a life of freedom and wellness.
LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Brynn Putnam is the founder and former CEO of Mirror, a fitness smart mirror that she sold to Lululemon for $500 Million. Now she’s building a new business, Board.
In this episode, Brynn tells Jasmine how she built a business to $500 Million in just a couple of years and what she’s doing differently in her second business.
Whether you’re a first-time founder or a seasoned entrepreneur, this episode is packed with insights on building, scaling, and innovating in new categories.
LINKS:
Become a Business Bestie subscriber: https://bestie.femalefounderworld.com
Find Board: https://board.fun
Learn more about your ad choices. Visit megaphone.fm/adchoices
Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company.
Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married.
In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform Fortune has dubbed the "TurboTax for prenups." She dives into the scrappy early days of building her business, including cold-calling family law attorneys, designing a seamless customer experience, and raising $4M in seed funding to bring her vision to life.
Libby also unpacks the misconceptions around prenups, why they’re not just for the wealthy, and how millennials and Gen Z are using them to protect everything from student loan debt to pets and intellectual property. Plus, she offers actionable advice for women building businesses, from starting small to leveraging community and content for growth.
LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
AJ Addae, founder, chemist, and CEO of SULA Labs, shares her expertise on formulating and clinically testing beauty products tailored for melanin-rich skin and textured hair. With an impressive client list including Pattern Beauty, The Honey Pot Co., and John Legend’s skincare line, AJ knows exactly what it takes to build innovative, inclusive products that work.
In this episode, AJ dives into the biggest challenges beauty founders face, from navigating claims testing to balancing clean beauty with product efficacy and shelf life. She shares why inclusivity starts in the R&D lab and offers actionable advice on creating scalable formulations, leveraging ingredient research, and meeting industry standards to secure retailer partnerships. Plus, AJ unpacks key beauty trends like the rise of hybrid skincare-makeup products, niche body care, and textured hair solutions, giving founders a head start on what’s next.
Whether you’re launching your first product or scaling your brand, AJ’s practical insights and expert perspective will help you create beauty products that stand out and succeed.
LINKS:
Become a Business Bestie subscriber: https://bestie.femalefounderworld.com
Learn more about SULA Labs: https://www.sulalabs.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Kirsten Carriol, founder of LANOLIPS, joins Jasmine Garnsworthy to share how she turned a childhood memory of lanolin on her family’s sheep farm into a globally recognized beauty brand. From launching in 2009 to selling in 30 countries and 25,000 stores, Kirsten reveals the scrappy, determined journey behind building a cult-favorite product that sells every 30 seconds.In this episode, Kirsten dives into the early days of LANOLIPS, including how she bootstrapped the business for over a decade, navigated production disasters, and rebranded to stay ahead of shifting beauty trends. She also shares her hard-earned lessons on breaking into retail, managing cash flow as a bootstrapped founder, and why obsessing over product quality is the ultimate growth hack.
You’ll hear Kirsten’s advice on pitching major retailers, balancing long-term vision with day-to-day problem-solving, and how to stay focused on building a legacy brand in a world full of distractions. Plus, Kirsten opens up about the mindset shifts that helped her scale LANOLIPS into a global success story.
LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.comCheck out LANOLIPS: https://www.lanolips.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Angela Vranich, co-founder and Chief Product Officer of Little Spoon, joins Jasmine Garnsworthy to share how she’s reshaping the way parents feed their kids. From launching fresh baby food in 2017 to selling over 80 million meals and landing the biggest food and beverage launch in Target’s history, Angela reveals the scrappy, innovative journey behind building a $100M+ business.
In this episode, Angela dives into the early days of Little Spoon, including how she bootstrapped the business with $200k, set up shop in a tamale factory, and pivoted from retail to direct-to-consumer sales. She also shares her insights on scaling a team to 110 people, navigating the complexities of shipping perishable products, and why staying close to your customers is the ultimate growth hack.
You’ll hear Angela’s advice on breaking into retail, building a brand that resonates nationwide, and why hiring smarter people is the key to leveling up as a leader. Plus, Angela opens up about the mindset shifts that helped her navigate the challenges of scaling a business in the competitive CPG space.
LINKS:
Become a Business Bestie subscriber:https://bestie.femalefounderworld.comCheck out Little Spoon:https://www.littlespoon.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Behind She’s On The Money, Zella, and five bestselling books, Victoria Devine is the woman who’s made talking about money feel not just normal, but actually fun (and turned it into a major business).
In this episode, Jasmine Garnsworthy sits down with Victoria to unpack how she turned a Facebook group into a movement with 1.8 million monthly listeners, wrote five bestselling books, and built a thriving mortgage business - all while making financial literacy feel approachable.
Victoria shares the real story behind her own financial glow-up (it started with $40k in debt), why she gives away so much for free, and how she’s built a business that’s as much about community as it is about cash flow.
You’ll hear her take on building wealth, the unglamorous truth about budgeting, and why paying yourself first is non-negotiable. Plus, Victoria opens up about the mindset shifts that helped her go from stressed about rent to total financial freedom, and how you can do it too.
Link to Jasmine's business coach recommendation:
https://www.beboldgroup.co/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa.
She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable.
On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency.
Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader.
LINKS & NOTES
Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Willa Creative: https://willacreative.com
Joanna’s recommended tools: Recharge for subscription; Shopify for website; TYB for community; Tolstoy for shoppable UGC video
Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode of Female Founder World , Jasmine Garnsworthy sits down with Scout Brisson, CEO of De Soi, to chat about becoming the CEO of Katy Perry's fast-growing beverage business.
Scout shares how De Soi went from scrappy beginnings to landing in over 7,500 retail doors all while keeping the team lean and the brand evolving.
Scout walks through early missteps, the real tea on having a celeb co-founder (Katy Perry!) the power of manifesting big milestones, and why nimble packaging pivots matter on crowded shelves. She breaks down the realities of finding the right co-packer, navigating Amazon curveballs, and building a dream team based on drive and character. Plus, Scout offers candid advice on fundraising, and knowing when to iterate versus when to double down.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Scout's business: https://drinkdesoi.com/
Scout's recommended email tool: https://www.shortwave.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
How do you build a women’s health brand that ships nationwide and sees one of its supplements consumed every single second, all in just five years? In this episode, Alex Taylor, co-founder of Perelel, joins Jasmine Garnsworthy on the Female Founder World show - she's sharing how Perelel launched with just $10,000 of scrappy marketing, bootstrapped through the pandemic, and went from two founders to a powerhouse team of nearly 40 employees.
You’ll get the inside scoop on what it takes to launch with five SKUs (and the high-stakes minimum orders that went with them), how Perelel shipped to all 50 states within 30 days of launch, and why long-term influencer partnerships and community were the secret to earning trust - and exponential word-of-mouth growth.
Alex breaks down the funding journey, from friends-and-family rounds to scaling operations, and shares honest advice for fellow founders navigating career leaps, financial pressure, and the realities of founding as a parent and primary breadwinner.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Alex's business: https://perelelhealth.com/
Mercury is a fintech company, not an FDIC-insured bank.
Discount Code: FEMALEFOUNDERWORLD for a 20% off discount for first-time customers at perelelhealth.com. This code will be live through the end of January.
Learn more about your ad choices. Visit megaphone.fm/adchoices
1NYU Stern professor, bestselling author, and all-around business powerhouse Suzy Welch is joining Jasmine Garnsworthy on the Female Founder World podcast, and trust me, you’re going to want to hear this one. Suzy’s done it all: she’s reported for the Miami Herald, anchored on network TV, written multiple New York Times bestsellers, founded and sold a music tech startup, and now she’s shaking up the world of purpose-driven career discovery with Becoming You Labs.
In this episode, Suzy gets real about her unconventional journey, from her “hippie" Portland childhood to Harvard, to building a career at the intersection of business, media, and tech. She opens up about founding in the midst of grief, what it’s really like to reinvent yourself, and the surprising questions everyone should ask to find their purpose (spoiler: it’s not as woo-woo as you think).
We also dive into Suzy’s latest research on Gen Z’s values - why only 2% of them match what today’s hiring managers want, and what that means for founders hiring young talent. Suzy shares her honest take on balancing ambition and family (yes, you can do both!), her practical framework for reinvention, and why memoirs are her secret weapon for founder inspiration.
Plus, she gets candid about surviving online haters, building a business that actually reflects your values, and how to future-proof your career—no matter what stage you’re at. If you’re ready for actionable advice, a few laughs, and a fresh perspective on work, life, and purpose, this episode is for you.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Praize founder and CEO Emma Grace Moon is on the Female Founder World show with Jasmine Garnsworthy. Praize is the editorial and AI optimization agency helping brands master the new world of generative engine optimization (GEO) and AI-driven search. After starting her company at 21 and helping clients like Jones Road, Victoria Beckham Beauty, and Great Jones drive $15M in PR-attributed revenue, Emma is pioneering how consumer brands adapt to the decline of Google search and the rise of LLMs like ChatGPT as the new product discovery engines.
In this episode, Emma breaks down how she predicts industry trends, the data-driven strategies brands need to get recommended by AI, why traditional PR is evolving fast, and actionable steps founders can take this week to future-proof their marketing. Emma also shares her favorite AI tools for founders, the impact of Reddit and small blogs on LLM results, and her unique perspective on building a business at the intersection of media, technology, and commerce.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Grace's business: https://praize.studio/
Mercury is a fintech company, not an FDIC-insured bank.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Phia co-founders Phoebe Gates and Sophia Kianni are on the Female Founder World show with Jasmine Garnsworthy. Filmed live at our 2025 Female Founder World summit, Phoebe and Sophia are sharing how they’ve been scaling their shopping tech platform.
With investors like Sarah Blakely, Kris Jenner, and Hailey Bieber, in this episode, Phoebe and Sophia share the tips to accessing your dream investors (and they’re tips anyone can use!). They’re also diving in to the strategies that help them grow on social media, and get real, actionable feedback on the app in real time.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Sophia and Phoebe’s business: https://phia.com/
Mercury is a fintech company, not an FDIC-insured bank.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Arrae co-founder and co-CEO Siff Haider is on Female Founder World with Jasmine Garnsworthy.
Arrae is the science-backed ingestible wellness company that’s gone totally viral for solving un-sexy problems. You have definitely seen their viral bloat supplement on TikTok.
The business is about five years old and Siff and her husband Nish have led Arrae to nine figures in revenue while taking on very minimal investment, growing a rockstar team of 33, and collaborating with celebs like Pamela Anderson.
Siff has some thoughts on whether consumer brands should be bringing on investors, founders who won't be the face of their brands, and how to execute a successful product launch.
LINKS
Join Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-camp
Try Mercury: mercury.com
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Siff’s business: https://www.arrae.com/
Siff’s book recommendations: https://mastersofscale.com/book/ https://www.amazon.ca/Building-StoryBrand-2-0-Clarify-Customers/dp/1400251303/
https://www.amazon.ca/Good-Great-Companies-_Others-Paperback/dp/B0047T9BDW/
https://www.amazon.ca/Cartiers-Untold-Family-Behind-Jewelry/dp/0525621636/
Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.
Learn more about your ad choices. Visit megaphone.fm/adchoices
DISSH founder, CEO, and creative director Lucy Henry-Hicks is on Female Founder World with Jasmine Garnsworthy. Lucy transformed her family’s business to 15 boutiques across the world, over 450 full and part-time employees, over $150M in annual revenue, and a $90M partial acquisition.
In this episode, Lucy shares the framework she uses to make difficult business decisions, how they’re launching their brand internationally, and how she has been levelling up as a founder and boss to over 450 employees.
LINKS
Register for Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-camp
Lucy's paid ad agency recommendation: https://www.insightlymedia.com/
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Lucy’s business: https://dissh.com/
Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Blume founder Karen Danudjaja is on the Female Founder World show with Jasmine Garnsworthy. In 2017 Karen started a side hustle to bring superfoods to local coffee shops in her city. Eight years later, Blume is an 8-figure brand, with a team of 25, and viral product lines (like Superbelly) sold into thousands of retailers.
In this conversation Karen shares when and why she started paying herself at Blume, the product line Karen scrapped for Superbelly (which sold $1M in its first quarter), and how she’s levelling up as a leader.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Karen’s business: https://itsblume.com
Karen’s resource recommendation: https://archive.com/
Karen’s book recommendations: https://www.amazon.ca/Good-Great-Some-Companies-Others/dp/0066620996 https://www.amazon.ca/Ramping-Your-Brand-Killer-Growth/dp/1733444645/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Boys Lie founders Tori Robinson and Leah O'Malley are on Female Founder World with Jasmine Garnsworthy. Tori and Leah bonded over breakups and set out to create a beauty brand… and it failed. But their miss in beauty became a major hit in fashion, and within two years the business made $5 million in annual revenue. Today the brand’s been worn by everyone from Megan Fox, Bella Hadid, Gigi Hadid, Kim Kardashian and Jessica Alba to Dua Lipa and KATSEYE.
In this episode Tori and Leah spill on building a celebrity fave brand, how they’ve been able to score organic virality, what their team looks like now, the marketing strategy behind their sellout collab drops, and so much more brand-building gold.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Tori and Leah’s business: https://boyslieofficial.com/
Tori and Leah’s trend forecasting resource recommendation: https://uk.pinterest.com/wgsn_official/ https://www.tiktok.com/@wgsn
Tori and Leah’s trend inventory management resource recommendation: https://apparelmagic.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Pashion Footwear founder Haley Pavone is on the Female Founder World show with Jasmine Garnsworthy. Haley’s business, Pashion Footwear, is the first convertible heel brand - meaning you can go from heels to flats with the same shoe. They’ve scaled to nearly a million followers - with a majority of them coming literally overnight.
In this episode Haley talks about the secrets to building a viral, engaged audience, the pros of unsuccessful fundraises, and how she’s scaling her business with a genius ambassador program.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie member: bestie.femalefounderworld.com
Check out Haley’s business: https://pashionfootwear.com/
Haley’s ambassador program tool recommendation: https://loudcrowd.com/brand-ambassador-program-marketing/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Faire Chief Revenue Officer Jennifer Burke is on Female Founder World with Jasmine Garnsworthy!
Wholesale is one of the most gatekept parts of business, so I went right to an insider to uncover exactly how brands can win through independent stockists.
Faire is the online marketplace connecting retailers with brands. With Faire, you have the opportunity to sell your products into hundreds of thousands of retailers, and Jennifer's sharing your playbook for success in this episode.
LINKS
Get started on Faire: https://faire.com/ffw
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Download from Google Play
Download from App Store
United States
💚WATCH>>ᗪOᗯᑎᒪOᗩᗪ>>👉https://co.fastmovies.org