Marketing in the Age of AI

📘 Episode Overview:In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with healthcare marketing strategist Diane Hammons to break down how AI, answer engine optimization (AEO), and human-centered content are reshaping visibility, credibility, and patient trust in the era of Generative Search. Diane brings decades of experience across hospital systems, national insurers, and cloud tech—offering practical insights you can apply today.💡 What You’ll Learn:How AI is transforming healthcare marketing and content developmentWhy AEO (Answer Engine Optimization) is now essential for search visibilityPractical ways to structure content for humans and AIHow to build trust with medically-reviewed content and E-E-A-T principlesWhy organizations must accelerate AI adoption—or risk falling behindHow to build internal "AI Pathfinder" teams to drive strategic transformationGovernance, compliance, and protecting PHI in an AI-driven environment🎙️ Featured Guest: Diane HammonsDiane leads AI Pathfinders at WG Content and has extensive experience across healthcare systems, national insurers, and cloud technology firms. She specializes in translating complex AI concepts into clear strategies for regulated industries. Her expertise in digital transformation and compliance brings unmatched clarity to one of the fastest-changing areas in marketing.Connect with Diane: LinkedIn: https://www.linkedin.com/in/dianehammons/✨ Episode Highlights:Why businesses must adopt AI or fall behindThe rise of AI in healthcare contentHow patient search habits are shifting to generative enginesWhat’s working now in AEO: key takeaways, FAQs, clarityHow legacy businesses can avoid being leapfroggedCompliance concerns, PHI risks & governance essentialsCreating content that appeals to humans and AITreating AI as a new target personaUsing AI tools to validate content quality before publishingWhy more healthcare leaders are turning to podcasting🔗 Connect and Explore More:Connect with Host Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/Guest Links: Diane Hammons (LinkedIn): https://www.linkedin.com/in/dianehammons/📚 Further Reading & Resources:Blog Post (Full Episode Breakdown): ➡️ https://emanuelrose.com/embracing-ai-for-strategic-transformation-in-healthcare-marketing/Host’s Book – Authentic Marketing in the Age of AI: ➡️ https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you found this episode insightful, don’t forget to LIKE, SUBSCRIBE, and COMMENT below. Tell us: 💬 How is AI reshaping your marketing strategy? Your input helps us shape future episodes!#AI #AEO #HealthcareMarketing #GenerativeAI #ContentMarketing #DigitalTransformation #MarketingPodcast #AnswerEngineOptimization #HealthcareInnovation #SEO #MarketingStrategy #EmanuelRose #WGContent #AIinHealthcare #AuthenticMarketing #MarketingInTheAgeOfAI

📘 Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Jon Morris, founder and CEO of Fiscal Advocate and former CEO of Rise Interactive. Together, they explore how adopting an AI-first mindset can transform business growth, marketing strategy, and financial decision-making. From leveraging AI for smarter operations to scaling revenue through automation and insight, this conversation is packed with practical wisdom for today’s leaders.💡 What You’ll Learn:How to build a business strategy that scales intelligently using AI.The importance of AI-first thinking in finance, marketing, and operations.Why every company should budget time for AI research and experimentation.How Jon Morris’s new AI CFO copilot “Luca” helps organizations optimize spending.The frameworks both Emanuel and Jon use to evaluate and prioritize automation tools.🎙️ Featured Guest: Jon Morris Jon Morris is the visionary founder of Fiscal Advocate, where he helps service-based companies leverage financial insights to drive growth. Previously, he founded and scaled Rise Interactive into one of the largest independent marketing agencies worldwide. His latest project, Luca, is an AI CFO copilot designed to simplify financial intelligence and empower smarter business decisions. 👉 Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonmorrisramsayinnovations/✨ Episode Highlights:Jon’s entrepreneurial journey from Rise Interactive to Fiscal Advocate.How AI is reshaping financial strategy and decision-making.Building an AI-first organization: tools, processes, and team mindset.How to prioritize automation for the biggest impact.Channel marketing, AI BDRs, and scaling client acquisition.Developing Luca: an AI CFO copilot for smarter finance.🔗 Connect and Explore More: 🌐 Host Website: https://emanuelrose.com/ 📖 Emanuel’s Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 💼 Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx🧠 Further Reading or Resources:  📄 Read the companion blog post for this episode: https://emanuelrose.com/harnessing-ai-for-financial-insights-strategies-for-business-growth/📚 Learn more about authentic, human-centered marketing with Emanuel’s book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🌍 Explore more episodes and resources at https://emanuelrose.com/ If you enjoyed this episode, don’t forget to like 👍, comment 💬, and subscribe 🔔 for more conversations about AI, marketing, and business innovation. Share your thoughts below — how are you using AI to scale smarter?#MarketingInTheAgeOfAI #AIPodcast #AIInnovation #Automation #BusinessGrowth #Entrepreneurship #MarketingStrategy #ArtificialIntelligence #EmanuelRose #JonMorris #AIinFinance #AIinMarketing #SmartScaling #AutomationTools #Leadership #AITransformation

Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Nichole Gunn, CMO at Xtou, to explore how generative and predictive AI are transforming content marketing. Discover how AI not only saves time but also drives revenue, empowers brands, and helps marketing teams connect more effectively with audiences. Whether you're a marketer, business leader, or AI enthusiast, this episode is packed with actionable insights.What You'll Learn:How generative AI enhances content creation while maintaining brand authenticity ✍️The power of predictive AI in optimizing ROI and guiding strategic marketing decisions 📊Tips for co-branded marketing and leveraging partner ecosystems 🤝How podcasts and video can boost brand recognition and audience engagement 🎙️🎥Real-world examples of AI-driven campaigns that increase sales and streamline operations 💡Featured Guest: Nichole Gunn is the Global Chief Marketing Officer at Xtou with over 20 years of experience in B2B marketing. She has led content marketing programs that consistently increase sales by 30%, working with clients like Adobe, Dell, and Toyota Tires. Nichole shares her expertise on using AI to enhance content marketing, optimize spend, and improve full-funnel attribution.Episode Highlights:How AI saves time and boosts marketing efficiency ⏱️Using generative AI for content creation and co-branded campaignsPredictive AI as a “golden ticket” for ROI and sales optimization Benefits of podcasts and video for brand recognitionUpcoming innovations with the Partner Experience Platform and agentic AIConnect and Explore More:Connect with Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Nichole Gunn: https://www.linkedin.com/in/nichole-gunn/Visit Emanuel Rose’s site: https://emanuelrose.com/Get Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Further Reading or Resources:- Full blog post on this episode: https://emanuelrose.com/harnessing-ai-and-content-marketing-for-transformative-business-growth/If you enjoyed this episode, subscribe to our channel, give us a 👍, and comment below with your thoughts on AI in marketing. Don’t forget to hit the notification bell to stay updated on future episodes! #MarketingInTheAgeOfAI #AIinMarketing #ContentMarketing #DigitalMarketing #BrandStrategy #ROI #GenerativeAI #PredictiveAI #PodcastMarketing #AIContent #MarketingInnovation #EmanuelRose #NicholeGunn

Episode OverviewAuthenticity beats automation. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Bruce Silverman, CEO of Purple Buffalo, to explore how genuine storytelling, trust, and human connection continue to shape marketing success—even as AI reshapes the industry. From his 35+ years in broadcasting to leading a creative studio, Bruce shares how “real stories” remain the heartbeat of impactful content.What You’ll Learn✅ How to balance AI tools with genuine human storytelling. ✅ Why trust and transparency drive stronger brand loyalty. ✅ The structure behind great stories that convert. ✅ How to create content that feels real, not robotic. ✅ Actionable ways to humanize your marketing strategy in 2025.Featured GuestBruce Silverman — CEO of Purple Buffalo, veteran broadcaster, and master storyteller. Bruce helps businesses craft compelling narratives through video and podcasting, empowering them to educate and connect authentically with their audiences. Connect with Bruce: 🔗 LinkedIn: https://www.linkedin.com/in/bruce-silverman-1777a971/ 🌐 Website: https://www.purplebuffalo.studioEpisode Highlights🎧 Bruce shares his journey from broadcast anchor to creative agency founder. 💡 Insights on the “trust economy” and why people buy from brands they like, know, and trust. 🧠 Real-world examples of clients using storytelling to close more deals. 📹 The power of video and long-form user-generated content (UGC). 🚀 Why education-driven content builds credibility and engagement.Connect & Explore MoreConnect with Host Emanuel Rose: 🌐 Website: https://emanuelrose.com/ 📘 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram: https://www.instagram.com/emanuelroseauthor/ 📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor 🎥 YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFurther Reading & Resources📖 Blog Post: https://emanuelrose.com/leveraging-ai-and-authentic-storytelling-transform-your-marketing-strategy/ 📘 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🧭 Explore more insights at: https://emanuelrose.com/If this conversation resonated with you, subscribe to the channel, like the video, and share it with fellow marketers who believe authenticity still wins in the age of AI. Comment below with your favorite insight from Bruce! 👇#MarketingPodcast #AIinMarketing #AuthenticMarketing #Storytelling #HumanConnection #ContentStrategy #DigitalMarketing #MarketingInTheAgeOfAI #EmanuelRose #PurpleBuffalo

Episode OverviewIn this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Dr. Z, a physician-turned-YouTube coach who transformed burnout into purpose. Learn how he helps coaches, authors, and experts over 50 harness the power of YouTube + AI to share their wisdom, grow authentic audiences, and reclaim their confidence on camera.What You’ll Learn🎯 How to overcome fear of visibility and start creating authentic video content🧠 Why YouTube is the ultimate long-term platform for authority and discovery🎬 Dr. Z’s framework for crafting hooks, titles, and video structure that keep viewers engaged🤖 The role of AI tools (ChatGPT, OpusClip, Canva AI) in scripting and editing🔁 How consistency trains YouTube’s algorithm to recognize and promote your nicheFeatured Guest: Dr. Zynul Khan (Dr. Z)Dr. Z is a physician and digital educator who helps mid-career coaches and experts build thriving YouTube channels. After years in medicine, he discovered that storytelling through video could heal burnout—and empower others to amplify their voices. Through his programs, Dr. Z teaches creators to find confidence on camera, simplify production, and transform wisdom into impact.🔗 Connect with Dr. Z: LinkedIn: https://www.linkedin.com/in/drzynuldkhan/ YouTube Channels: Healthy Reset | Caribbean Sports Gallery | Talk FluenceEpisode HighlightsDr. Z’s journey from hospital life to content creationFacing the fear of posting your first videoWhy YouTube beats short-lived social feedsEmpowering coaches 50+ to share their expertiseThe 2.6-second rule for grabbing attentionHow to train the YouTube algorithm through consistencyTop AI and editing tools every creator should tryWhy human connection still beats AI-generated influencersConnect and Explore More🌐 Host Website: https://emanuelrose.com/ 📘 Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 📝 Blog Post Recap: https://emanuelrose.com/transforming-expertise-into-engagement-leveraging-youtube-for-impact/Connect with Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFurther Reading & ResourcesDr. Z’s YouTube Channels for InspirationAuthentic Marketing in the Age of AI – by Emanuel Rose (https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/)Blog Recap of this Episode → https://emanuelrose.com/transforming-expertise-into-engagement-leveraging-youtube-for-impact/🎥 Start your YouTube journey today! Record one video this week, share your story, and build your voice online. 👍 Like this episode, 💬 comment your biggest takeaway, and 🔔 subscribe for weekly AI-powered marketing insights from Emanuel Rose.#MarketingInTheAgeOfAI #YouTubeMarketing #AIMarketing #ContentStrategy #CoachGrowth #EmanuelRose #VideoMarketing #AuthenticBranding #DrZ #CreatorMindset

Episode OverviewIn this episode of Marketing in the Age of AI, host Emanuel Rose chats with Jason Barnard, founder and CEO of Kalicube, widely known as The Brand SERP Guy. Together they explore how AI, search engines, and generative systems are reshaping branding, and how executives can proactively educate algorithms to take control of their digital narratives.Learn why building trust with machines is now just as important as building trust with people—and how mastering AI Assistive Engine Optimization is the next evolution beyond SEO.What You’ll LearnHow “Generative Engine Optimization (GEO)” and AI-driven branding can amplify authority in your marketThe power of Claim, Frame, Prove for teaching algorithms who you areWhy LinkedIn is crucial but not enough—how to build a wide, consistent, and authoritative digital footprintHow to bring your offline credibility online so AI can “see” your authorityThe mindset shift from search engines to assistive enginesFeatured Guest: Jason Barnard is an award-winning digital branding consultant and the founder of Kalicube, a data-driven marketing consultancy focused on brand SERPs and Knowledge Panels. Known as The Brand SERP Guy, Jason has worked with global brands including Disney, Ahrefs, and SEMrush, and leads the movement toward AI Assistive Engine Optimization (AIEO).🔗 Learn more about Jason: LinkedIn: https://www.linkedin.com/in/jasonmbarnard/Website: https://jasonbarnard.com Kalicube Guides: https://kalicube.com/guidesEpisode Highlights00:00 – Jason’s journey into AI Assistive Engines and digital branding02:30 – Why LinkedIn is critical but insufficient for controlling your digital footprint05:00 – Why Generative Engine Optimization is short-lived—and what comes next07:30 – The Claim, Frame, Prove model for algorithmic trust10:15 – Using Gemini assistants to build a $10M business plan by 203012:50 – Kalicube’s free tools and AI report for brand visibility14:30 – The launch of KaliNexus, Kalicube’s next-gen AI brand-translation interfaceConnect and Explore More🌐 Host Website: https://emanuelrose.com/ 📘 Authentic Marketing in the Age of AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🔗 Blog Post: https://emanuelrose.com/harnessing-ai-for-marketing-success-strategies-from-jason-barnard/Connect with Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFurther Reading or ResourcesJason Barnard’s Free Guides → https://kalicube.com/guidesKalicube Tools → https://kalicube.pro/toolsEmanuel’s Book → https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you’re ready to future-proof your brand in the age of algorithms, subscribe to Marketing in the Age of AI, give this video a thumbs-up 👍, and share your biggest takeaway in the comments!🎧 Subscribe and explore more at https://emanuelrose.com/#MarketingInTheAgeOfAI #AI #Branding #SEO #DigitalMarketing #Entrepreneurship #BusinessGrowth #GenerativeAI #JasonBarnard #EmanuelRose #Kalicube #PersonalBranding #GEO #AIEO

🎧 Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Alan Gregerman, author of The Wisdom of Ignorance, to explore how curiosity and humility drive creativity and innovation in an AI-powered world. From rethinking how we engage customers to understanding the balance between human ingenuity and machine intelligence, this conversation dives deep into the mindset needed to thrive in times of rapid change.📚 What You’ll Learn:How “embracing ignorance” can spark breakthrough ideas 💥The role of curiosity and humility in modern innovation 🌍Practical ways to engage customers in the creative processHow to combine AI tools with human creativity for smarter solutionsReal-world examples of how innovation emerges from observation and connection👤 Featured Guest: Alan Gregerman — acclaimed consultant, author, and speaker — has helped organizations around the world discover the hidden genius in their teams. His latest book, The Wisdom of Ignorance, offers a transformative approach to reimagining innovation through curiosity, openness, and humility. With over 250 media features and decades of consulting experience, Alan brings a refreshing, human-centered take on creativity in the digital age.🎯 Episode Highlights: Emanuel introduces the episode and Alan’s unique perspective– How AI enhances creativity without replacing human thought– The 99% Rule: Why most innovation builds on what already exists – Why customer collaboration drives better innovation outcomes – The six key elements of staying relevant in a fast-changing world – The importance of humility and continuous curiosity🌐 Connect & Explore More: Connect with Host Emanuel Rose: 🔗 Website: https://emanuelrose.com/ 📘 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram: https://www.instagram.com/emanuelroseauthor/ 📺 YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📖 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with Guest Alan Gregerman: 💼 LinkedIn: https://www.linkedin.com/in/alan-gregerman-a33b236/📖 Further Reading or Resources: Want to dive deeper into the conversation? Read the full blog post on Unlocking Innovation: Insights on Embracing Ignorance and Fostering Creativity here 👉 https://emanuelrose.com/unlocking-innovation-insights-on-embracing-ignorance-and-fostering-creativity/Check out Alan’s book The Wisdom of Ignorance for more on how to rethink innovation in the modern world.If this episode sparked your curiosity, hit LIKE, SUBSCRIBE, and COMMENT below with your favorite insight 💬. Don’t forget to share this video with someone who needs a dose of creative inspiration!#MarketingInTheAgeOfAI #EmanuelRose #AlanGregerman #AIInnovation #BusinessGrowth #Creativity #MarketingPodcast #Leadership #AuthenticMarketing #CuriosityDrivenInnovation #TheWisdomOfIgnorance #ArtificialIntelligence #InnovationStrategy #CustomerExperience #FutureOfWork

Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Wes Towers, founder of Uplift 360, to explore Search Everywhere Optimization—the next evolution of visibility in a world where AI tools, search engines, and social platforms all compete for attention. Together, they discuss how to stay authentic, keep your message consistent, and show up where it matters most.What You’ll Learn:What “Search Everywhere Optimization” (SEO + GEO + AEO) really means for modern marketersHow to stay visible across AI-driven platforms, search engines, and social mediaWhy niche positioning and authentic messaging are key in an AI-saturated marketHow trades and construction businesses can leverage AI and visibility strategiesSimple ways to repurpose and syndicate your message across multiple channelsFeatured Guest: Wes Towers — Founder of Uplift 360, a digital agency based in Australia specializing in AI-powered marketing, web development, and search optimization. With over two decades of experience helping brands stand out online, Wes brings practical insights into building trust and authenticity in a world dominated by automation and AI.Episode Highlights:Wes’s journey from graphic design to digital marketing pioneerFrom print ads to online metrics: how marketing measurement evolvedThe rise of Search Everywhere Optimization and the challenge of attributionWhy you need to show up across LLMs, social, and search enginesA 3-part strategy: ICP clarity, FAQ-based content, and structured LLM text filesWhy niching down matters more than ever in the AI ageThe power of podcasting for authentic voice and brand connectionFinal takeaways: be everywhere, stay authentic, and syndicate smartConnect and Explore More:Host website: https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Explore enterprise-grade AI privacy protection: https://priivacy.ai/Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Wes Towers:LinkedIn: https://www.linkedin.com/in/westowers/Website: https://uplift360.com.auFurther Reading or Resources:Leveraging AI and Search Everywhere Optimization for Marketing Success: https://emanuelrose.com/leveraging-ai-and-search-everywhere-optimization-for-marketing-success/NIST AI Risk Management Framework: https://www.nist.gov/itl/ai-risk-management-frameworkLearn more about AI privacy and compliance: https://priivacy.ai/If this episode sparked new ideas about how to expand your brand visibility in the age of AI, subscribe, like, and comment below 💬. Share this with a marketer or business owner ready to take their visibility strategy to the next level!#AIMarketing #DigitalStrategy #SEO #SearchEverywhereOptimization #AIVisibility #AuthenticMarketing #LLM #ArtificialIntelligence #Uplift360 #PriivacyAI #MarketingInTheAgeOfAI #WesTowers #EmanuelRose #ContentStrategy #EthicalAI

Episode Overview: Emanuel Rose sits down with software executive Robert Douglass to explore “vibe coding” and the creation of Secure AI—a tool designed to protect sensitive data while still harnessing the power of large language models (LLMs). Together, they discuss how privacy-first architectures, client-side anonymization, and ethical AI design can revolutionize the way we build intelligent tools.What You’ll Learn:How “vibe coding” accelerates real-world software prototypingThe mechanics of client-side (in-browser) document processing to prevent data leaksSecure anonymization and re-identification workflows for LLM interactionsLegal and ethical frameworks (HIPAA, GDPR, SOC 2) in AI product designHow non-coders and AI-enabled developers can co-create next-generation toolsFeatured Guest: Robert Douglass — a seasoned software executive and startup veteran who has scaled companies from seed to enterprise. In this episode, he demos a working prototype of Secure AI, discusses in-browser cryptography, and explains how he uses multi-agent coding (Claude Code) to build faster and safer.Episode Highlights:Defining vibe coding for non-codersWhy privacy and compliance must come firstInside the Secure AI concept: anonymize → encrypt → query safelyLive demo: how in-browser anonymization protects user dataMulti-agent “Claude Code” swarms in actionWhat’s next for Secure AI: enterprise-grade detection and shared responsibilityConnect & Explore More:Host site: https://emanuelrose.com/Book — Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Blog version of this episode: https://emanuelrose.com/harnessing-ai-for-ethical-marketing-insights-from-software-innovator-robert-douglass/Explore enterprise-grade privacy protection tools at https://priivacy.ai/ 🔒Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Robert Douglass:LinkedIn: https://www.linkedin.com/in/roberttdouglass/Further Reading or Resources:NIST AI Risk Management Framework — https://www.nist.gov/itl/ai-risk-management-frameworkOWASP Top Ten Privacy & Security — https://owasp.org/www-project-top-ten/Tools mentioned: Claude Code, FastAPI, Alpine JS, Priivacy AIIf this episode inspired you to think differently about secure AI and privacy-first design, subscribe, like, and share it with your team. 💬 Comment below with how you’d apply Secure AI or visit https://priivacy.ai/ to see privacy-driven AI in action. #VibeCoding #SecureAI #PriivacyAI #DataSecurity #AIInnovation #LLM #EthicalAI #PIIProtection #HIPAA #GDPR #MarketingInTheAgeOfAI #PrivacyTech #FutureOfWork

Episode Overview: AI in marketing isn’t just about shiny tools—it’s about context, strategy, and real conversations. In this Marketing in the Age of AI episode, Emanuel Rose and Thad Barnes break down how AI-driven SMS reactivation can win back past customers, why context supercharges AI chat quality, and what’s coming for AI-powered ad creation and GEO (Generative Engine Optimization).What You’ll Learn:💬 How to build AI SMS conversations that feel natural (not rigid scripts)🧩 The role of context (business model, value props, “why now”) in AI prompts and custom GPTs🔁 Reactivation playbooks for dormant leads and past clients🧠 GEO basics: making your brand “answerable” by AI search engines🧪 Vibe-coding & rapid prototyping: Emergent and similar platforms for faster testing🎯 Ad tech preview: using AI to create ads, images, and video in minutes—and when to stay model-agnostic💸 Budget talk: falling base-model costs, rising platform credit pricing—and how to plan around it🖤 Seasonal prep: Black Friday planning with AI workflowsFeatured Guest: Thad Barnes — Data-driven marketer focused on integrated communications, lead gen, and AI deployments for agencies and brands. Host of the “Ready Fire Aim” podcast (launch → iterate → improve). Shares practical wins using AI + SMS to re-engage lapsed customers and boost pipeline.Episode Highlights:“Context or bust”: why FAQs, use-cases, and customer intents make AI SMS smarterBuilding custom GPTs for clients to centralize knowledge and learn from real Q&AGEO in the wild: testing ChatGPT local results to reveal brand visibility gapsAd Signals by Dipesh Mandalia: condensing years of FB ad expertise into an AI tool (with video/image gen coming)Vibe coding with platforms like Emergent for all-in-one build, test, and deploy (fewer hallucinations via built-in testing)Platform-agnostic strategy: swap models (GPT/Claude/Gemini) while keeping your implementation intactConnect and Explore More: Host — Emanuel RoseLinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Thad BarnesLinkedIn: https://www.linkedin.com/in/thadbarnes/Website: https://epicdm.com/Email: hello@epicdm.comPodcast “Ready Fire Aim”: (search on YouTube, Spotify, Apple)Further Reading or Resources:Blog recap of this episode: https://emanuelrose.com/harnessing-ai-for-effective-lead-generation-and-brand-engagement-in-marketing/Host site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Explore Ad Signals (mentioned by Thad): search “Ad Signals Dipesh Mandalia” for site and free trialLearn more about Emergent: search “Emergent AI app builder” for platform detailsWhat’s the one reactivation list you’ll pilot with AI SMS this week? Drop your pick below. If this helped, like, subscribe, and comment with your biggest win—or question—about AI-powered conversations. 🔔#AIinMarketing #SMSMarketing #LeadGeneration #BusinessGrowth #MarketingStrategy #AItools #GEO #GenerativeEngineOptimization #AIMessaging #AdTech #VibeCoding #CustomGPT #ReadyFireAim #MarketingPodcast #EmanuelRose

Episode Overview: AI is changing the tools—but story is still the signal. In this Marketing in the Age of AI episode, Emanuel Rose talks with bestselling author and publisher Aurora Winter about blending neuroscience, storytelling, and strategy to build trust, differentiate your brand, and drive real business growth in an AI-saturated world.What You’ll Learn:🧠 A simple neuroscience-backed framework (croc brain → social brain → cortex) to make your message stick✍️ How to turn your personal story and client wins into brand equity and demand🎙️ Why podcasting + video are essential (YouTube as the #2 search engine) and how to show up on camera authentically📚 Why books still convert in the AI era (Amazon as a search engine) and how to craft a million-dollar message📈 The “story premium”: why products with stories sell dramatically better than those without🧩 Practical ways to mix AI (b-roll, transcripts, outlines) without losing your human voiceFeatured Guest: Aurora Winter — Founder of Same Page Publishing; MBA with a neuroscience focus; TV writer/producer turned author and brand strategist. Author of “Turn Words Into Wealth”, creator of programs that help experts, leaders, and entrepreneurs translate ideas into books, videos, and revenue.Episode Highlights:The 3-step messaging sequence: Novelty (croc brain) → Social proof (midbrain) → Story/data (cortex)Why face-forward video matters in an era of AI-generated contentThe YouTube (#2) / Amazon (#3) / AI search (GEO) trifecta for discoverabilityHow to package ideas as stories people remember and act onBooks as “seeds”: scaling your impact for years (even decades)Connect and Explore More: Host — Emanuel RoseLinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Aurora WinterLinkedIn: https://linkedin.com/in/AuroraWinterWebsite: https://aurorawinter.com/Free ebook + videos: https://turnwordsintowealth.com/Further Reading or Resources:Blog recap of this episode: https://emanuelrose.com/harnessing-storytelling-and-ai-to-transform-marketing-strategies/Host site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/What’s one customer story you can share this week—told through the croc-brain → social-proof → story sequence? Drop it below. If this episode helped, like, subscribe, and share—and hit the bell for new conversations on authentic marketing in the age of AI. 🔔#MarketingInTheAgeOfAI #Storytelling #AI #AuthenticMarketing #BusinessGrowth #ContentMarketing #Neuroscience #BrandStrategy #Podcast #YouTubeStrategy #AuthorBrand #BookMarketing #MillionDollarMessage #ThoughtLeadership #MarketingPodcast

Episode Overview: In this Marketing in the Age of AI episode, Emanuel Rose and Asif Hossain unpack what it really means to treat AI as infrastructure—not a shiny toy. From healthcare outreach in New York to blueprint retrieval for real estate teams, we explore practical deployments, the power of context, and how to avoid FOMO-fueled projects that miss on ROI.What You’ll Learn:🏗️ Why thinking of AI as core infrastructure leads to better strategy and durability🧠 How context + guardrails improve outputs, reduce hallucinations, and cut token burn🏥 Real-world case: targeting under/uninsured residents for cancer screening outreach🏢 Real estate case: RAG workflows to surface blueprint data for leasing teams on mobile🗣️ Voice AI win: replacing owner’s phone load at a jiu-jitsu gym → more sign-ups, less chaos⚖️ Model selection mindset: mixing models, setting truth-first instructions, and token optimization🏷️ The hidden lever: data labeling & structure before you “slap a model on your database”Featured Guest: Asif Hossain — Applied AI innovator focused on designing and deploying systems for mid-market companies. Physics background, blunt takes, and a portfolio of outcomes-first projects across healthcare, real estate, and ops automation.Episode Highlights:“Solve, don’t sell”: start with operational pain, not hypeContext windows & instructions: concise, factual, truthful—“don’t spare my feelings”Hybrid stack thinking: when to use general LLMs vs domain small modelsInternal AI hygiene: labeling > speed; structure > shortcutsROI lens: simple agents (voice/SMS/chat) that deflect repetitive ops and create revenueConnect and Explore More: Host — Emanuel RoseLinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Asif HossainLinkedIn: https://www.linkedin.com/in/theasifhossain/Further Reading or Resources:Blog recap of this episode: https://emanuelrose.com/leveraging-ai-as-infrastructure-insights-for-strategic-marketing-leadership/Host site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/What single workflow would you automate first if you treated AI like infrastructure? Drop it in the comments. If this helped, like, subscribe, and share—and hit the bell so you don’t miss the next episode. 🔔💬#MarketingInTheAgeOfAI #AI #AIDeployment #BusinessGrowth #ContentStrategy #AuthenticMarketing #DataLabeling #RAG #VoiceAI #HealthcareAI #RealEstateTech #LLM #AIInfrastructure #OpsAutomation #MarketingStrategy

Episode Overview: Podcasting isn’t just conversation—it’s your content hub. In this episode of Marketing in the Age of AI, Emanuel Rose talks with Josh Troche (founder of Pedal Stomper Productions) about building podcasts that drive strategy, tell brand stories, and spin off blogs, emails, and short-form clips. We also dig into practical AI tools that make production faster and smarter.What You’ll Learn:🎯 Why a podcast should be the hub of your content strategy🧩 How to pick guests (or go solo) that align with your brand goals✂️ Smart repurposing flows: full episode → clips → blog → email → posts🧠 Using AI (Riverside, transcription, clip tools, custom GPTs) without losing your voice🛠️ Internal podcasts for executive communication (3–5 minutes that build real trust)📈 A simple strategy doc to keep shows on-message and avoid “pod creep”Featured Guest: Josh Troche — Founder of Pedal Stomper Productions. With 20+ years across sales, tech assistance, and video, Josh helps businesses turn podcasts into engines that drive reach, trust, and revenue—backed by streamlined workflows and AI-assisted production.Episode Highlights:“From talk show to content engine”: how brands are slicing episodes into multi-channel assetsGuest fit matters: invite people your audience actually cares about (and keep solo shows tight)Internal CEO casts: monthly 3–5 minute audio to build company-wide clarity and cultureAI in the stack: Riverside for recording/clips, quality transcription, outline generation, and custom coaching GPTs tuned to show goalsThe strategy filter: niche, audience, and purpose first—then productionConnect and Explore More: Host — Emanuel RoseLinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxEmanuel’s site : https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Guest — Josh TrocheLinkedIn: https://www.linkedin.com/in/jtroche/Further Reading or Resources:Blog recap of this episode: https://emanuelrose.com/harnessing-podcasting-for-strategic-marketing-success/Emanuel’s site: https://emanuelrose.com/Emanuel’s AI book (Placeholder): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ Ready to launch (or relaunch) your show? Comment with your niche and who your first three guests should be. If this helped, like, subscribe, and share—and turn on notifications so you never miss an episode. 🔔💬 #MarketingInTheAgeOfAI #Podcasting #ContentMarketing #AI #BusinessGrowth #BrandStorytelling #ExecutiveCommunication #CreatorEconomy #B2BMarketing #MarketingStrategy #Riverside #Repurposing #DigitalMarketing #ShortFormVideo #ThoughtLeadership

Episode Overview: Affiliate marketing is more than a side hustle—it’s a toolbox for serious marketers. In this episode, Emanuel Rose sits down with award-winning affiliate marketer and educator Ivan Mana to unpack how affiliate principles sharpen traditional marketing: from nailing audience intent to building programs that partners actually want to promote. We also touch on AI workflows (hello, Cursor AI), and why lifetime commissions create long-term momentum.What You’ll Learn:🎯 Targeting that fits the funnel stage (benefits vs. features—and when each matters)🧰 How to use affiliate marketing as a tool, not a standalone business model🧩 Building an affiliate program: terms, resources, and what attracts quality partners🔁 Why lifetime commissions motivate sustainable promotion (and what turns affiliates off)⚙️ Practical AI assists for faster prototyping and clearer briefs for dev teams🧪 A clean free→core→DFY offer ladder you can model in your businessFeatured Guest: Ivan Mana — ClickBank Platinum award recipient, seasoned online marketer, and educator known for generating millions in affiliate revenue and simplifying full-stack online marketing for entrepreneurs.Episode Highlights:“Street-smart” marketing: how doing it all (copy, tracking, pages, ads) builds sharper strategyFunnel nuance: When bottom-of-funnel content must lean on features, comparisons, pricing, and policiesProgram design: resources affiliates need (clear rules, assets, tracking, and responsive support)Offer structure: free 7-day starter → comprehensive course → done-for-you serviceAI in practice: using Cursor AI to prototype app flows and hand clean specs to developersComing soon: Ivan’s non-marketing app that connects people by shared interestsConnect and Explore More: Host — Emanuel RoseLinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxWebsite (Placeholder link requested): https://emanuelrose.com/Book (Placeholder link requested): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Guest — Ivan ManaLinkedIn: https://www.linkedin.com/in/ivanmana/Further Reading or Resources:Blog recap of this episode’s topic: https://emanuelrose.com/leveraging-affiliate-marketing-insights-to-transform-your-marketing-strategy/Emanuel’s site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/What’s one affiliate tactic you’ll borrow for your next campaign—offer ladder, lifetime commissions, or BOFU feature comparisons? Drop it in the comments. If this episode helped, like, subscribe, and share so more marketers can level up their funnels. 🔔💬 #MarketingPodcast #AffiliateMarketing #AIinBusiness #MarketingStrategy #BusinessGrowth #FunnelMarketing #DigitalMarketing #PerformanceMarketing #SaaSMarketing #ContentMarketing #PaidAds #CursorAI #CreatorEconomy #PartnershipMarketing #B2BMarketing

Episode Overview: Could living neurons and AI form a hybrid cognition loop that cuts energy use and unlocks new capabilities? Host Emanuel Rose talks with neuroscientist-turned-entrepreneur Dr. Ewelina Kurtys about biocomputing: what it is, how organoid “mini-brains” are being trained on electrodes, and what this could mean for AI costs, ethics, and real-world marketing innovation.What You’ll Learn:What biocomputing is and how living neurons can process and store information in the same place 🧬Why neuron-based computing could be ~1,000,000x more energy-efficient than today’s hardware ⚡Where biocomputing stands today (e.g., storing a single bit) and the 10-year bioserver vision 🗓️How a cloud “bio-server” model might let you tap living compute remotely (think AWS for neurons) ☁️Practical constraints: neuron maintenance, speed tradeoffs, and lab viability windows (≈3 months) 🧪Ethics & governance: sourcing human neurons (stem-cell derived), philosophy’s role, and value alignment 🧭Marketing implications: cheaper inference at scale, greener compute, and new creative/AI workflows 📈Featured Guest: Dr. Ewelina Kurtys — PhD neuroscientist (20+ peer-reviewed publications) turned tech commercialization leader at FinalSpark, working at the intersection of neuroscience and AI to build energy-efficient “bio-servers.” Episode Highlights:🧫 How 3D neuronal organoids (≈10,000 neurons; ~0.5 mm) are grown and interfaced via electrodes🔁 “Hybrid cognition loop”: digital models + living neurons complementing each other’s weaknesses☁️ Why biocomputing likely lives in centralized labs you access remotely (vs. your laptop)💡 Current progress: 1 bit stored; small team scaling; target to build a usable bioserver in ~10 years🏗️ Sourcing & scale: stem-cell-derived human neurons (not personal cells) and multidisciplinary teams🧩 Limits & tradeoffs: speed expectations, plasticity, and potential for memory at larger biological scales🧠 Ethics FAQs: “Is it okay to use living neurons?”—why FinalSpark engages philosophers earlyConnect and Explore More: Host — Emanuel RoseWebsite: https://emanuelrose.com/Book – “Authentic Marketing in the Age of AI”: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Dr. Ewelina KurtysLinkedIn: https://www.linkedin.com/in/ewelinakurtys/FinalSpark (learn more): https://finalspark.com/ (check for live neuron signals and platform info)Further Reading or Resources:Blog recap: https://emanuelrose.com/harnessing-biocomputing-the-future-of-ai-driven-marketing-strategies/FinalSpark overview (company site): https://finalspark.com/Emanuel’s site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Which possibility excites you most—greener AI compute, hybrid cognition, or new creative workflows? Drop your thoughts below. If you enjoyed this episode, like, subscribe, and share to help others discover it. 🔔💬#AI #Biocomputing #Neuroscience #DigitalMarketing #EnergyEfficiency #Innovation #LLM #Organoids #Sustainability #GreenAI #EthicsInAI #AnswerEngines #MarketingInTheAgeOfAI #EmanuelRose #EwelinaKurtys

Episode Overview:AI is supercharging both cyberattacks and defenses. Host Emanuel Rose talks with Craig Taylor (CISSP, cofounder of CyberHoot) about practical ways businesses and families can stay safe right now—from voice deepfake protection to credit freezes and dual approvals for wires. If you run a small or midsize company (or just want your family protected), this one’s for you.What You’ll Learn:How AI is used in spear-phishing and voice deepfakes—and how to spot & stop themThe “Safe Word + Callback + Two Approvers” protocol to protect wire transfersWhy a credit freeze beats credit monitoring—and how to do it the smart waySimple processes that raise your org’s cyber resilience without big budgetsThe rise of public vs. private vs. hybrid AI and what it means for your data/IPHow to evaluate AI tools’ privacy policies before your team adopts themFeatured Guest:Craig Taylor — 30+ years in cybersecurity, CISSP, and cofounder of CyberHoot. Craig helps SMBs level up cyber literacy and runs a vCISO practice guiding real-world security programs.Episode Highlights:🤖 AI-Driven Threats: How LLMs personalize scams using your public footprint.🗣️ Deepfake Defense: Establish a private safe word shared in person only; always call back on a known number.💸 Wire Protection: Require two approvers for transfers over a set amount—no exceptions.🧊 Freeze Your Credit: Prevent accounts from being opened in your name; unfreeze briefly when needed.🧾 Tool Vetting: Read AI vendors’ privacy policies; avoid tools that store/share/sell your data by default.🧠 Hybrid AI Future: Why organizations need a path between public and private AI to protect sensitive data.🦉 Always-On Help: How CyberHoot uses an internal chatbot (trained on its docs) to support users 24/7.Connect and Explore More:Host — Emanuel RoseWebsite: https://emanuelrose.com/Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Craig TaylorLinkedIn: https://www.linkedin.com/in/craigmtaylor/CyberHoot (free for individuals): https://cyberhoot.com/individualsCyberHoot Cybrary (credit freeze guide): https://cyberhoot.com/cybrary/identity-theft/Further Reading or Resources:Blog recap: https://emanuelrose.com/navigating-cybersecurity-in-an-ai-driven-marketing-world/Emanuel’s site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Which safeguard will you implement first—safe word, two-approver wires, or a credit freeze? Tell us in the comments. If this helped, like, subscribe, and share to protect your network. 🔔🙌#Cybersecurity #AI #BusinessSecurity #Deepfakes #SpearPhishing #CreditFreeze #SmallBusiness #vCISO #DataPrivacy #LLM #AnswerEngines #MarketingInTheAgeOfAI #EmanuelRose #CraigTaylor

Episode Overview: Host Emanuel Rose sits down with frequent guest Michael Buzinski to get under the hood of modern agency marketing. From niching down and choosing strategy over tactics to leveraging AI without adding more noise, we unpack what it really takes for B2B firms to build authority and win in a crowded digital world.What You’ll Learn:Why niching down + aiming for “top 3” in your category beats trying to do it allHow to use a content flywheel (not just a calendar) to scale thought leadershipPractical ways to blend AI and fundamentals so your content actually convertsThe strategy vs. tactics decision every agency must make (and how to choose)When to hire specialists (podcast, paid, LinkedIn) to accelerate outcomesWhy planning next year’s strategy now creates compounding momentumFeatured Guest: Michael “Buzz” Buzinski — lifelong entrepreneur, digital marketing thought leader, and bestselling author of The Rule of 26. He leads strategy for B2B service firms, focusing on focus (yes, really), authority, and measurable growth. Episode Highlights:🧭 Strategy First: Clarify whether you’re a strategy firm or a tactics shop—trying to be both dilutes results.🧩 Niche to Win: Target the 2–20M B2B services segment (or your equivalent). Strive to be top 3 in a tightly defined arena.🔄 Content Flywheel > Calendar: Start with your podcast voice, turn transcripts into blogs, long-form articles, social posts, and shorts.🤖 AI with Intent: Use AI to transform and structure content around questions people actually ask (search + answer engines).🎙️ Podcast That Converts: Consider shorter monologues that directly answer ICP questions; optimize for conversion, not vanity metrics.🧑‍💼 Hire the Pros: Bring in specialists for podcast growth, LinkedIn, and paid media to launch faster and test smarter.🗓️ Plan Ahead: Build 2026 initiatives in 2025 so you hit January with momentum—not guesswork.Connect and Explore More: Host — Emanuel RoseWebsite: https://emanuelrose.com/Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Michael Buzinski (“Buzz”)LinkedIn: https://linkedin.com/in/michaelbuzinskiWebsite: https://buzzworthy.bizBook: https://ruleof26.comFurther Reading or Resources:Blog recap: https://emanuelrose.com/leveraging-ai-and-strategic-focus-to-elevate-b2b-marketing/Emanuel’s site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Which focus move will you make this quarter—niching your ICP, switching to a content flywheel, or hiring specialists to accelerate? Drop a comment. If this helped, like, subscribe, and share with a fellow agency leader. 🙌 #MarketingStrategy #AIinBusiness #DigitalGrowth #B2BMarketing #AgencyLife #ThoughtLeadership #ContentStrategy #PodcastMarketing #LeadGeneration #AuthorityBuilding #MarketingInTheAgeOfAI #EmanuelRose #MichaelBuzinski

Episode Overview: Host Emanuel Rose talks with Raj Singh, VP of Product at Mozilla, about the rise of solopreneurs, AI-powered tools like Solo (https://solo.ai/), and how GEO/AEO (Generative/Answer Engine Optimization) is reshaping online visibility. We dig into practical SEO → GEO tactics, why answer engines matter, and how small businesses can harness AI to launch, scale, and operate with less friction.What You’ll Learn:How GEO/AEO changes where you compete (answer engines, AI overviews, agents)A solopreneur playbook: launch a site fast with Solo and stack growth workflowsPractical GEO tactics: Q&A formatting, markdown pages, diversified webmaster tools (beyond Google)Where UGC/review sites (Reddit, Quora, G2, Trustpilot) can influence AI citationsRobots.txt / lms.txt reality, bot traffic, and network-level blocking considerationsWhy volatility in search is the new normal—and how to adapt your content opsFeatured Guest: Raj Singh — VP of Product at Mozilla. A 4x founder with multiple exits, Raj now leads AI-powered initiatives for small business, including Solo, an AI website builder aimed at helping solopreneurs spin up credible sites—fast. Guest link: https://linkedin.com/in/rajansinghEpisode Highlights:🧩 Solo by Mozilla: AI site builder with contact forms, newsletter signup, Google/Apple Business submission guidance, Search Console hookups—and custom domain hosting for free.🔎 GEO/AEO tactics that move the needle: Q&A-style content, markdown accessibility, and registering with Bing/Yandex tools for long-tail AI bots that use non-Google APIs.🧠 Where to earn mentions/citations: Prioritize high-quality UGC/review sources and Wikipedia notability.🛡️ Crawl control & costs: Why bot traffic is spiking, what robots.txt/lms.txt can (and can’t) do, and when to block at the network/user-agent level.🗺️ Future of “search”: From AI overviews to agents and multimodal answers—think task intent and “answer engines,” not just 10 blue links.📞 Beyond the website: Smart voicemail/voice bots for trades, workflows for blogging/social, and light-weight back office support for solo operators.Connect and Explore More: Host — Emanuel RoseWebsite: https://emanuelrose.com/Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Raj Singh (Mozilla)LinkedIn: https://linkedin.com/in/rajansinghSolo (AI website builder): https://solo.ai/Further Reading or Resources:Blog recap: https://emanuelrose.com/transforming-marketing-strategy-with-ai-insights-from-mozillas-product-vp/Emanuel’s site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Which GEO/AEO tactic will you test first—Q&A pages, UGC reviews, or multi-engine webmaster setups? Tell us in the comments! If this helped, like, subscribe, and share with a solopreneur who’s building with AI. 🙌 #AIinBusiness #DigitalMarketing #FutureOfWork #GEO #AEO #SEO #Solopreneur #SmallBusiness #AnswerEngines #AIOverviews #ContentStrategy #Mozilla #SoloAI #MarketingInTheAgeOfAI #EmanuelRose #RajSingh

Episode Overview: Host Emanuel Rose sits down with Michael Buckbee, cofounder of NOATOA, to unpack how Generative Engine Optimization (GEO/AEO) is reshaping discovery across ChatGPT, Google’s AI Overviews, Perplexity, and more. We cover why lower-funnel content matters most, pitfalls like LMS/LLM-txt hype, how to distribute whole content across platforms, and practical steps to stay findable as search fractures into AI agents and answer engines.What You’ll Learn:Why GEO/AEO ≠ “new SEO”—and how AI search shifts where you must competeThe lower-funnel content strategy that wins recommendations in AI answersHow to distribute entire assets (LinkedIn, YouTube, site) to influence AI modelsThe truth about lms/llm.txt (opportunity cost vs. impact)How to think about AI agents, task intent, and fractured search surfacesQuick diagnostics (e.g., don’t accidentally block Perplexity or other AI crawlers)Featured Guest: Michael Buckbee — Cofounder of NOATOA, with nearly two decades at the intersection of marketing and tech (clients from the U.S. Navy to Fortune 100s… and even rock bands). Michael helps brands understand visibility & sentiment in AI search and how to adapt content strategies for GEO. Guest link: https://www.linkedin.com/in/michaelbuckbee/Episode Highlights:🧭 SEO → GEO: It’s still “search,” but AI overviews and agents now mediate results.🧩 Content that converts: Prioritize comparison, evaluation, and objection-handling content.🧵 Full-text distribution: Post the whole article/video where audiences and LLMs can see it.🧪 Reality check on lms/llm.txt: Not harmful, but likely not your best time ROI right now.🧠 Agent era: Write for “task intent” as AI agents summarize, filter, and act for users.🧰 Tooling: Use research and tracking to see whether AI engines recommend your brand.Connect and Explore More: Host — Emanuel RoseWebsite: https://emanuelrose.com/Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Michael BuckbeeLinkedIn: https://www.linkedin.com/in/michaelbuckbee/Further Reading or Resources:Blog recap: https://emanuelrose.com/leveraging-ai-for-enhanced-brand-visibility-insights-from-michael-buckbee/Emanuel’s site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Where are you focusing your GEO efforts—Google AI Overviews, ChatGPT, Perplexity, or all of the above? Drop a comment! If this helped, like, subscribe, and share with a teammate working on AI search. 🙌 #AIinBusiness #DigitalMarketing #SEO #GEO #AEO #Search #AIOverviews #Perplexity #ChatGPT #ContentStrategy #LowerFunnel #AnswerEngineOptimization #MarketingInTheAgeOfAI #EmanuelRose #MichaelBuckbee

Episode Overview: In this conversation, host Emanuel Rose talks with Yvette Brown (Co-Founder, X Promos) about the human side of AI adoption—how to upskill teams, manage resistance, and turn pilots into scalable wins. From personal productivity boosts to enterprise transformation, we explore why people, not just tools, determine AI success.What You’ll Learn:A practical path from AI-curious → AI-conversant for your teamHow to align AI with roles, deliverables, and SOPs (not just tools)Change-management tactics to increase adoption, trust, and momentumWhere governance, bias, and guardrails fit (without slowing progress)When you need a workflow vs. when a prompt library is enoughWhy adoption velocity matters—and how laggards get leapfroggedFeatured Guest: Yvette Brown — Co-Founder at X Promos Marketing Mastery, 36 years of award-winning campaigns for enterprise brands (Mattel, Makita, Sage). Today she helps professionals and orgs upskill into AI, with a training framework focused on real deliverables, governance, and scale. Connect with Yvette: https://www.linkedin.com/in/yvettebrown/Episode Highlights:📈 Training that starts with tool fluency (voice, file uploads, code output), then moves to SOPs, custom GPTs, and workflows🧭 Governance first: risk, bias, and internal guardrails baked in🧪 Turning pilots into programs using a use-case scaling playbook (KPIs, human-in-the-loop, success criteria)🧩 Personal productivity vs. organizational deployment—where each belongs👶👵 Adoption across generations: why skepticism shows up and how to engage it🛠️ Real wins: cutting content and podcast workflows from hours to minutes—with qualityConnect and Explore More: Host — Emanuel RoseWebsite: https://emanuelrose.com/Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Yvette Brown (X Promos)LinkedIn: https://www.linkedin.com/in/yvettebrown/Further Reading or Resources:Blog recap: https://emanuelrose.com/harnessing-ai-for-marketing-excellence-key-insights-from-yvette-brown/Host website: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Where are you in your AI journey—pilot or scale? Tell us below. If this helped, like, subscribe, and share with a colleague owning change management. 💬👍 #AIinBusiness #ChangeManagement #Upskilling #AIGovernance #AIDrivenMarketing #MarketingOperations #SOPs #WorkflowAutomation #HumanInTheLoop #EnterpriseAI #MarketingInTheAgeOfAI #XPromos #EmanuelRose #YvetteBrown