Marketing in the Age of AI

Episode OverviewIn this episode of Marketing in the Age of AI, host Emanuel Rose sits down with AI strategist and fractional CMO Alan Martinez to unpack one of the biggest hidden risks in modern marketing: fragmented, ungoverned AI systems.They explore how “shadow AI” is already acting as your brand, why disconnected tools create operational chaos, and how companies can move from reactive automation to a coherent, on-brand AI growth engine built on governance, accountability, and identity.What You’ll Learn✅ Why AI is already representing your brand—whether you planned for it or not✅ How “shadow AI” creates customer experience collisions and hidden costs✅ The difference between scripting AI and giving it a “constitution”✅ How to build brand-aligned AI systems that scale safely and consistently✅ What AI governance really means (beyond employee usage policies)✅ How to avoid the “sea of sameness” in AI-generated marketing✅ Why taste, brand voice, and principles are your real competitive moatFeatured GuestAlan Martinez – AI Strategist & Fractional CMOAlan is the founder of Noble Digital and has led growth and acquisition strategies resulting in:A $300M exit tied to a Shark Tank success storyScaling companies into the Inc. 5000Revenue acceleration across SaaS, fintech, healthcare, cybersecurity, and consumer brandsHe is also the author of The Brand Experience AI Operating System, a framework for governing AI systems at scale while preserving brand integrity.Connect with Alan on LinkedIn: https://www.linkedin.com/in/allenmartinez/Episode Highlights🔹 What “shadow AI” is and how it quietly damages customer trust🔹 Real-world example of AI systems contradicting each other in enterprise workflows🔹 Why most companies automate before defining brand rules🔹 The “taste gap” and how AI commoditizes positioning🔹 Mercedes-Benz’s AI assistant as a model for brand-aligned AI behavior🔹 Governance, accountability, and identity as the 3 pillars of scalable AI🔹 How to reduce regulatory, legal, and operational risk🔹 Why AI needs principles—not just promptsConnect and Explore MoreHost – Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest – Alan MartinezLinkedIn: https://www.linkedin.com/in/allenmartinez/Further Reading or Resources📘 Emanuel Rose’s book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/📝 Related blog post (deep dive on this episode’s topic): https://emanuelrose.com/turn-fragmented-ai-into-a-coherent-on-brand-growth-engine/🌐 Emanuel Rose’s website:https://emanuelrose.com/👍 Like this video if you found it valuable📌 Subscribe for more conversations on AI, marketing, and business growth💬 Comment below: Is your company governing AI—or just buying tools?🔔 Turn on notifications so you never miss an episode of Marketing in the Age of AI#MarketingInTheAgeOfAI #AIinMarketing #AIGovernance #ArtificialIntelligence #DigitalMarketing #BrandStrategy #AIForBusiness #CMO #MarketingPodcast #BusinessGrowth #Automation #CustomerExperience #SaaS #MarTech #FutureOfMarketing #EmanuelRose #AlanMartinez #AITransformation

📌 Episode Overview:Adapting to AI is no longer optional—it is a business imperative. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with innovation leader Amir Elion to explore how organizations can move from experimentation to sustainable competitive advantage using AI.Together, they discuss how AI is transforming marketing operations, redefining digital discovery through Generative Engine Optimization (GEO), and enabling companies of all sizes to compete more effectively. From enterprise adoption challenges to practical frameworks for implementation, this conversation delivers a grounded, executive-level perspective on what it really takes to win with AI.🧠 What You’ll Learn:How AI is reshaping modern marketing workflows and team productivityWhy Generative Engine Optimization (GEO) matters more than traditional SEOHow small and mid-sized companies can outperform larger competitors using AIPractical frameworks for moving from AI experimentation to real business valueHow to create long-tail, AI-friendly content that drives qualified trafficWhy experimentation and iteration are essential for AI success👤 Featured Guest:Amir Elion – Business Innovation & Transformation LeaderFounder of Think Big Leaders and Co-Founder of Global Green Action Day, Amir brings deep expertise from leading digital innovation programs at Amazon Web Services (AWS) in the Nordics. He has worked with global organizations including Volvo Group and Adobe and regularly speaks at international conferences on generative AI, cloud strategy, and enterprise innovation.Amir specializes in bridging the gap between business strategy and emerging technology—helping leaders translate AI capabilities into measurable outcomes.⭐ Episode Highlights:Enterprise vs. startup AI adoption: why leadership matters mostHow marketing discovery is changing with AI agents and search overviewsEarly opportunities in GEO (Generative Engine Optimization)Using AI to generate scalable long-tail content strategiesBuilding internal AI tools to automate proposals, content, and workflows“Service as software” and the rise of micro-tools for business productivityWhy AI adoption should be treated like training a new employee—not a one-time testThe continued importance of live events and authentic relationships in an AI-driven world🌐 Connect and Explore More:Connect with the Host – Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest – Amir ElionLinkedIn: https://www.linkedin.com/in/amirelion/📚 Further Reading or Resources:Blog post (full breakdown of this episode’s topic):https://emanuelrose.com/leading-with-ai-from-experiments-to-enduring-advantage/Host website:https://emanuelrose.com/Emanuel Rose’s book – Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Amir Elion’s consulting firm:https://thinkbigleaders.comAmir’s AI-powered advertising tool:https://gloryhack.comIf you found this episode valuable, please:✅ Like the video✅ Subscribe to the channel✅ Turn on notifications✅ Share with your team or network✅ Leave a comment with your biggest AI challenge or takeawayYour engagement helps more leaders discover how to navigate marketing in the age of AI.#MarketingInTheAgeOfAI #AIMarketing #DigitalInnovation #GEO #GenerativeEngineOptimization #AIForBusiness #BusinessGrowth #MarketingStrategy #AIAdoption #InnovationLeadership #EnterpriseAI #FutureOfMarketing #ArtificialIntelligence #EmanuelRose #AmirElion #MarketingPodcast #AITransformation

🎙️ Episode Overview:In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Sean Griffith, founder of Truffle, to explore how AI-powered hiring tools and modern SEO strategies are reshaping how small businesses recruit and scale. From generative search visibility to smarter interview workflows, this conversation breaks down what’s working now—and what’s coming next—for SaaS founders and operators.🧠 What You’ll Learn:How AI-driven interview platforms help SMBs move beyond resumesWhy generative search, AEO, and GEO are changing SEO strategyHow Truffle uses AI to rank and match candidates by fit and cultureLessons from scaling SimpleTexting from $1M to $40M ARR with SEOPractical ways small teams can adopt enterprise-level hiring intelligenceWhy custom GPTs are becoming a core business advantage👤 Featured Guest:Sean Griffith is the founder of Truffle, an AI-powered interview and hiring intelligence platform built for small and growing businesses. Previously, Sean played a key role in scaling SimpleTexting to $40M ARR using a self-serve, SEO-first growth strategy. His work focuses on practical SaaS execution, operational leverage, and using AI to solve real business problems—especially in hiring.Connect with Sean:https://www.linkedin.com/in/griffithsean/⭐ Episode Highlights:Why resumes are losing relevance in modern hiringHow one-way video interviews save time without removing the human elementUsing AI to detect AI-generated interview fraudEarly wins and challenges with generative search discoveryProduct-led growth pricing strategies for SaaSThe future of hiring intelligence beyond first-round interviewsHow teams are using custom GPTs to stay aligned and move faster🔗 Connect and Explore More:Connect with Host Emanuel Rose:Website: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📚 Further Reading or Resources:Blog post on this episode’s topic:https://emanuelrose.com/ai-hiring-intelligence-and-seo-growth-lessons-from-truffle/📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/👍 Like this video if you found it useful💬 Share your thoughts or questions in the comments🔔 Subscribe for more conversations on AI, marketing, and practical growth strategies#MarketingInTheAgeOfAI #AIHiring #HiringTech #SaaS #AIRecruiting #SmallBusinessGrowth #SEO #AEO #GenerativeSearch #TruffleAI #AIinBusiness #ProductLedGrowth #CustomGPTs #B2BMarketing #FutureOfWork

Episode Overview:In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Brian Searle, founder of Insider Perks and Modern Campground, to explore how AI, automation, and smart tools are revolutionizing marketing and guest experiences in outdoor hospitality. Learn how campgrounds are using AI chatbots, custom automations, and innovative strategies to work smarter, save time, and delight customers.What You'll Learn:How AI chatbots and voice assistants improve the guest experience and operational efficiency.Strategies for leveraging automation to save time and increase revenue.Insights on the future of outdoor hospitality and marketing in the AI era.Practical examples of integrating AI with reservations, upsells, and personalized guest services.The balance between automation and human touch in creating meaningful customer interactions.Featured Guest:Brian Searle – Founder & CEO of Insider Perks and Modern Campground. With nearly 20 years of experience at the intersection of technology and marketing, Brian is a pioneer in applying AI to enhance marketing effectiveness and guest experience in outdoor hospitality.Episode Highlights:Brian’s journey from video blogging to building AI-driven solutions for campgrounds.How AI can replace repetitive tasks while maintaining personalized guest engagement.Insights into generative AI, SEO, and customer-centric marketing strategies.The three guiding principles for AI implementations: save time, make money, and enhance the guest experience.Predictions for the future of consulting, custom integrations, and in-person community building in the age of AI.Connect and Explore More:Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxOfficial Website: https://emanuelrose.com/AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with Brian Searle:LinkedIn: https://www.linkedin.com/in/insiderperks/Further Reading or Resources:Full blog post on AI in campgrounds: https://emanuelrose.com/ai-campgrounds-and-the-new-rules-of-customer-centric-marketing/If you enjoyed this episode, subscribe to the channel, hit the like button, and leave a comment sharing your thoughts on how AI could transform your business. Stay ahead of the curve and join our growing community of marketers embracing the AI revolution!#AIPodcast #MarketingInTheAgeOfAI #DigitalMarketing #BusinessGrowth #AIInsights #OutdoorHospitality #CampgroundMarketing #Automation #AIChatbots #GuestExperience #MarketingStrategy #FutureOfMarketing #EmanuelRose #BrianSearle #CustomAutomation

Episode Overview:In this episode of Marketing in the Age of AI, Emanuel Rose sits down with SEO strategist Daniel Horowitz to explore how AI-powered search and “answer engines” are changing the rules of visibility online. Learn why shaping your narrative across all digital channels is more important than ever and how businesses can stay discoverable in an AI-driven world.What You'll Learn:How AI search differs from traditional SEO and why narrative mattersThe concept of “Search Everywhere Optimization” (SEO, GEO, AEO)Practical tactics for optimizing content across websites, social media, and PRThe role of topical authority and narrative drivers in AI discoverabilityTools and strategies to monitor AI visibility and improve search performanceFeatured Guest:Daniel Horowitz is a seasoned SEO strategist with experience leading AI-integrated search strategies at Informatica. He has successfully scaled SEO systems for top brands like Shopify and E*Trade, and brings a unique perspective as both a published writer and comic creator.Episode Highlights:Understanding the evolution from SEO to AI-driven searchWhy narrative drivers are key to controlling how your brand shows upPractical tips for updating old content, leveraging FAQs, and structuring pages for both humans and AIUsing AI SEO toolkits to monitor brand visibility and product discoverabilityInsights on cross-functional collaboration between marketing, product, and sales teamsReal-world examples from Informatica’s journey to cloud solutionsConnect and Explore More:Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Daniel Horowitz:LinkedIn: https://www.linkedin.com/in/danielhorowitzseo/Further Reading or Resources:Blog post on this episode’s topic: https://emanuelrose.com/search-everywhere-optimization-turning-ai-engines-into-narrative-allies/Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Emanuel’s website: https://emanuelrose.com/Subscribe to Marketing in the Age of AI for more actionable insights on AI, marketing, and digital visibility. Like, comment, and share this video to help others navigate the AI-powered search revolution!#MarketingInTheAgeOfAI #AISEO #AEO #GEO #SearchEverywhereOptimization #ContentStrategy #DigitalMarketing #SEOTips #AIForBusiness #NarrativeDrivers #TopicalAuthority #AIVisibility #EmanuelRose #DanielHorowitz

Episode Overview:In this episode of Marketing in the Age of AI, Emanuel Rose sits down with John Corcoran, cofounder of Rise25, to explore how podcasting can fuel real B2B growth. From authentic conversations to strategic prospecting and the mindset shifts required for success, discover why podcasts are more than just content—they’re powerful tools for connection, influence, and ROI.What You'll Learn:How to use podcasts as a multidimensional marketing tool beyond content marketing.Effective strategies for prospecting, client engagement, and strategic partnerships through podcasting.Tips for overcoming perfectionism and building confidence on audio and video platforms.The Dream 200 approach for identifying your ideal clients and key industry influencers.How AI and automation can streamline podcast workflows without sacrificing the human touch.Ways to repurpose podcast content into blogs, emails, social posts, and even books.Featured Guest:John Corcoran – A recovering attorney, accomplished author, and former Clinton White House speechwriter. John co-founded Rise25, a firm helping B2B businesses maximize ROI through podcasting. Featured in Forbes, Entrepreneur, and Business Insider, John has conducted over a thousand interviews across industries, providing deep insights on marketing, strategy, and content creation.Episode Highlights:The pre-interview process: setting up guests for authentic, engaging conversations.Using podcasts to understand your ICP (ideal client profile) and refine your outreach strategy.Overcoming fear, perfectionism, and impostor syndrome when starting a podcast.Leveraging AI for research, scheduling, and content repurposing while keeping the conversation human.The strategic benefits of interviewing referral partners, industry leaders, and current clients.Multichannel content strategy: turning one episode into multiple marketing assets.Connect and Explore More:Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxWebsite: https://emanuelrose.com/Connect with John Corcoran:LinkedIn: https://www.linkedin.com/in/corcoran/Website & Contact: https://rise25.com/ | john@rise25.comFurther Reading or Resources:Read the companion blog post: https://emanuelrose.com/turn-your-b2b-podcast-into-a-revenue-engine-not-a-content-hobby/Explore Emanuel’s book on AI-driven marketing: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you found value in this episode, subscribe to our channel, like the video, and share your thoughts in the comments below. Don’t forget to check out the blog post for deeper insights and practical takeaways!#MarketingInTheAgeOfAI #B2BMarketing #PodcastGrowth #Rise25 #EmanuelRose #JohnCorcoran #PodcastMarketing #B2BLeadGeneration #ContentMarketing #AIinMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth #PodcastTips #Dream200

📌 Episode Overview:Search is changing—fast. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with digital strategist Peter Kalanda to break down the shift from traditional SEO to GEO (Generative Engine Optimization). They explore how AI-driven search, LLMs, and evolving consumer behavior are reshaping how brands gain visibility, create content, and connect with audiences online.🧠 What You’ll Learn:The difference between SEO, GEO, and AEO—and why it matters nowHow LLMs like ChatGPT, Perplexity, and Gemini are changing search behaviorWhat technical fundamentals still matter for AI-era visibilityWhy authentic content beats machine-generated fluffHow AI agents are being developed for real marketing workflowsPredictions on where AI search and advertising are headed nextPractical tools and metrics marketers should track during this transition👤 Featured Guest: Peter Kalanda is a seasoned digital marketer, strategist, and founder of Three High. With expertise in elevating startups and mid-sized businesses, Peter blends technical precision with creative insight to fuel visibility and growth. His background in hospitality gives him a unique perspective on building authentic brand connections—a competitive advantage in today’s AI-driven marketing landscape.Connect with Peter: LinkedIn: https://www.linkedin.com/in/peter-kalanda/✨ Episode Highlights:What do we call it now? SEO? GEO? AEO?How LLMs are evolving faster than marketers expectedBuilding custom AI agents for analytics & reportingWhy technical fundamentals still matter for AI searchWriting content that humans and LLMs trustUsing Google Search Console & FAQs strategicallyReddit, reviews & the rise of authentic UGCWill LLMs introduce advertising?Why the human-in-the-loop still mattersDifferences between ChatGPT, Perplexity & othersAI-generated images & creative toolsKey metrics marketers should focus onThe growing power of video in AI-era discovery🔗 Connect & Explore More:Connect with Host Emanuel Rose:Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📚 Further Reading or Resources:Blog Post on This Episode: https://emanuelrose.com/from-seo-to-geo-how-to-stay-visible-in-ai-driven-search/Emanuel’s Book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Learn more about Emanuel’s work, speaking, and resources: https://emanuelrose.com/If you’re navigating the future of AI-driven marketing, hit LIKE, SUBSCRIBE, and drop a comment below sharing what you think about the shift from SEO to GEO. Your insights help fuel future episodes!#AIinMarketing #SEO #GEO #DigitalStrategy #MarketingPodcast #MarketingInTheAgeOfAI #AITrends #DigitalMarketing #SearchOptimization #ContentStrategy #AEO #GenerativeAI #LLMSearch #Perplexity #ChatGPT #BrandVisibility #EmanuelRose #PeterKalanda

📌 Episode OverviewAI is reshaping every industry—but are businesses truly ready? In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Jason Michael Perry, Founder & Chief AI Officer of Perry Labs, to explore the real work behind effective AI adoption. They dig into AI governance, executive education, agentic workflows, and the future of creativity—especially how musicians and technologists can ethically harness AI-generated music. 🎶🤖📘 What You’ll LearnWhy most organizations fail at early AI adoptionThe critical role of governance, education, and clear strategyWhat a Chief AI Officer does—and why companies need oneThe truth about AI-generated music (and why it often “sounds close but not quite human”)How to avoid shadow IT and build an ethical AI cultureHow AI will shape creativity, work, and innovation in the coming decade🎤 Featured Guest: Jason Michael Perry is the Founder & Chief AI Officer of Perry Labs, author of The AI Evolution, and a leading voice in AI strategy, intelligent systems, and innovation.With 20+ years of tech experience, Jason:Led the award-winning AI in a Minor project with AWS & the Baltimore Symphony OrchestraServes on the board of the Baltimore Symphony OrchestraWrites the weekly newsletter Thoughts on Tech and ThingsActs as Entrepreneur in Residence at the University of BaltimoreHis perspective bridges enterprise strategy, creative applications of AI, and the human side of emerging technology.✨ Episode Highlights“Adapt or die”: Why AI adoption requires more than tools—it requires cultural changeThe problem with rolling out ChatGPT or Gemini without trainingWhy many businesses unintentionally create shadow ITWhat separates a CIO, CTO, and Chief AI OfficerAI-generated classical music vs. human-composed musicThe uncanny valley in sound—why AI music feels ‘almost’ rightHow Gen Z is driving a return to authenticity and live experiencesRealistic adoption rates—why 26% is not the real numberHow anyone can begin using AI today (starting with what’s in your pantry!)🔗 Connect & Explore MoreConnect with Host — Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/Emanuel’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with Guest — Jason Michael Perry: LinkedIn: https://www.linkedin.com/in/jasonmperry/📚 Further Reading & ResourcesThe AI Evolution by Jason Michael PerryBlog post recap & deeper insights: https://emanuelrose.com/leading-ai-with-intention-strategy-governance-and-human-creativity/Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you're exploring AI, leading transformation, or curious about the future of human creativity—this episode is for you. 👉 Subscribe, like, and comment to join the conversation and never miss an episode!#MarketingInTheAgeOfAI #AIEthics #DigitalTransformation #AIMarketing #FutureOfWork #AILeadership #AIAdoption #ChiefAIOfficer #AIinMusic #ArtificialIntelligence #BusinessStrategy #TechInnovation #EmanuelRose #JasonMichaelPerry #PerryLabs #AIEvolution #AIInsights #AIforBusiness

📘 Episode Overview:In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Dr. Bradford Carlton, founder of Automate Business AI, to explore how AI-driven automation, agents, and smart workflows are transforming small business operations. From outbound systems to social content engines, we break down real-world automation strategies helping entrepreneurs gain back time and accelerate growth.💡 What You’ll Learn:How small businesses are using AI to connect marketing + operational activitiesReal examples of automated outreach, prospecting, and content workflowsWhat “service as software” means—and why it matters in 2025How to build no-code automations (even if you “aren’t a tech person”)The future of AI agents, Vibe coding, and human-in-the-loop systemsTools and tech stacks used by professionals accelerating productivity with AI🎙️ Featured Guest: Founder of Automate Business AI, Bradford empowers solo entrepreneurs and small business owners by simplifying advanced AI workflows. A former attorney turned business consultant, he has collaborated with companies in 50+ countries and supported $6B+ in funding needs. His expertise combines legal sharpness, business acumen, and deep practical AI knowledge—making complex automation feel accessible and actionable.Connect with Bradford: LinkedIn: https://www.linkedin.com/in/bradfordcarlton🔥 Episode Highlights:How AI tools like ChatGPT help non-technical founders build full workflowsAutomation examples: scraping, enrichment, lead warming, email sequencingBreaking down Bradford’s recent end-to-end outreach system projectUsing long-form → short-form workflows to generate weeks of contentThe push toward AI-driven meeting summaries, reports, and proposalsPersonal philosophies on AI boundaries, trust, and “human in the loop”Which tools work best for logic-heavy flow building (n8n, Claude MCP, Replit, etc.)🌐 Connect & Explore More:Connect with Host Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxBradford Carlton: LinkedIn: https://www.linkedin.com/in/bradfordcarlton📚 Further Reading or Resources:📝 Blog Post (Full Episode Breakdown): https://emanuelrose.com/ai-first-automation-how-small-firms-buy-back-time-and-scale/🌐 Visit Emanuel’s Website: https://emanuelrose.com/📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you’re ready to streamline your business, save hours every week, and build smarter workflows using AI, hit LIKE, SUBSCRIBE, and drop a comment below sharing which automation you want to build next! #MarketingInTheAgeOfAI #AIAutomation #SmallBusinessGrowth #AIForBusiness #EntrepreneurLife #AIWorkflow #AutomationTools #ChatGPT #BusinessProductivity #DigitalMarketing #AITransformation #NoCode #n8n #Replit #MarketingPodcast

📘 Episode OverviewIn this episode of Marketing in the Age of AI, host Emanuel Rose sits down with PR strategist Barrie Cohen to unpack how artificial intelligence is reshaping public relations—from storytelling and audience targeting to earned media and GEO. You'll discover how small businesses can stay visible, build stronger narratives, and thrive in a shifting digital landscape where human-first strategy still matters most.🔍 What You’ll LearnHow AI is changing PR workflows (and what it can’t replace)Why storytelling—not contacts—is the new PR differentiatorHow earned media impacts visibility in the age of GEOPractical PR strategies small businesses can start using right nowHow to build trust, craft a compelling brand narrative, and understand your true audienceWhat KPIs actually matter in modern PRThe evolving interplay between PR, SEO, and Generative Engine Optimization🎤 Featured Guest: Barrie Cohen, Founder & CEO of Barrie Cohen Public Relations, brings nearly a decade of experience helping brands elevate their visibility through strategic communication. She has secured high-profile media placements across major outlets and mentors the next generation of PR pros. Her relationship-driven, story-first approach sets her apart in a shifting media landscape.Connect with Barrie: LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/⭐ Episode HighlightsWhy PR has changed more in the past year than in the past decadeWhy relationships alone aren't enough in PR anymoreHow AI supports (but never replaces) human storytellingUsing AI for framing, formatting, and trend researchHow small businesses can run PR strategies like the prosWhy your “story” is the most powerful PR assetHow to think about audiences, ICPs, and content channelsWhat meaningful PR ROI actually looks likeThe rise of GEO and why earned media matters more than ever🌐 Connect & Explore MoreConnect with Host Emanuel Rose:Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest – Barrie Cohen:LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/📚 Further Reading & ResourcesRelated Blog Post: Human-First PR Strategy in the Age of AI Search https://emanuelrose.com/human-first-pr-strategy-in-the-age-of-ai-search/Emanuel’s Book: Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/More from Emanuel: https://emanuelrose.com/If you found this episode valuable, don’t forget to: ✅ Like ✅ Comment ✅ Subscribe …for more deep dives on AI, marketing strategy, and growing your business in a changing digital world.#MarketingInTheAgeOfAI #PublicRelations #AIinMarketing #SmallBusinessGrowth #EarnedMedia #Storytelling #DigitalMarketing #PRStrategy #GEO #GenerativeEngineOptimization #MediaRelations #AIForBusiness #MarketingPodcast #BrandNarrative #EntrepreneurMarketing

🌟 Episode Overview:In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with tech veteran and startup builder Vidar Hokstad—a consultant who transformed decades of hands-on engineering, DevOps leadership, and startup grit into an AI-powered approach to modern business. From navigating the rapid evolution of AI tools to building marketing systems as a self-described “non-marketer,” Vidar breaks down what it actually takes to compete and grow in today’s AI-driven era.This episode is a must-watch for technical founders, consultants, startup leaders, and anyone curious about how AI is reshaping execution, productivity, and go-to-market strategy.📘 What You’ll Learn:How technical leaders can turn AI + agents into real business valuePractical ways non-marketers can build pipelines using LLMsWhy fast-moving AI innovation requires constant experimentationHow Vidar tests and refines marketing messaging using AIThe difference between structured (Codex-style) models and exploratory models like ClaudeHow to build personal AI workflows, agents, and automated systemsCommon pitfalls when integrating AI into operations and consulting workflows👤 Featured Guest:Vidar Hokstad is a UK-based consultant with 30+ years in startups, from cofounding his first company at 19 to leading engineering, DevOps, and AI initiatives across multiple venture-backed organizations. Known for his ability to blend deep technical skills with real-world business execution, Vidar now helps teams adopt AI, automate workflows, and scale operations with modern agents and LLMs. Connect with Vidar: LinkedIn: https://www.linkedin.com/in/vhokstad/Episode Highlights:Vidar’s journey from introverted coder to consultant supporting global startupsWhy many technical founders struggle with marketing—and how AI fills the gapsHow he built a fully AI-generated website and automated lead workflowsReal examples of Vidar testing messaging with LLMs to find the right nicheA behind-the-curtain look at how Vidar uses coding-centric LLM interfacesHow agents can autonomously execute tasks (and why that’s both powerful and risky)The importance of documenting workflows, examples, and instructions for AIHow Vidar builds repositories of instructions to train agents for recurring workSecurity considerations every non-technical user must understand before using agentsWhy specialized tools often get replaced by more capable agents🔗 Connect & Explore More:Host – Emanuel Rose LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/Guest – Vidar Hokstad LinkedIn: https://www.linkedin.com/in/vhokstad/📚 Further Reading & Resources:Blog Post: How Technical Leaders Turn AI and Agents Into Real Business Value https://emanuelrose.com/how-technical-leaders-turn-ai-and-agents-into-real-business-value/Emanuel’s Book – Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Host Website: https://emanuelrose.com/If you enjoyed this episode, don’t forget to like, comment, and subscribe for more interviews, insights, and strategies on navigating marketing in the age of AI. Drop your questions in the comments—we’d love to hear how you’re using AI in your business!#MarketingInTheAgeOfAI #AIForBusiness #AIMarketing #StartupLife #TechLeadership #AIConsulting #AIWorkflow #LLMTools #Agents #BusinessAutomation #MarketingPodcast #VidarHokstad #EmanuelRose #AIProductivity #CustomGPTs #DevOps #StartupFounder #AIInnovation #FutureOfWork #ArtificialIntelligence #PodcastEpisode #BusinessGrowth #TechConsultant #AIImplementation #OpenAI #Claude #GPT

🎥 Episode OverviewIn this episode of Marketing in the Age of AI, we dig into one of the most urgent shifts happening in digital marketing: how AI is quietly rewriting the rules of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization). Emanuel Rose returns with technical SEO expert Matthew Edgar to break down what marketers must focus on NOW to stay relevant as AI-driven search engines replace traditional search behavior.This conversation goes deep—covering bot access, content restructuring, emerging agentic commerce, and the evolving expectations around blog content in an AI-first world.💡 What You’ll LearnWhy adapting your SEO strategy for AI engines is now a survival skill, not an optionHow SEO, GEO, and AEO overlap—and where the priorities shiftWhy your content must now teach bots as much as it teaches humansThe critical role of structure, updates, and hyper-specific contentHow to monitor AI bot activity on your siteWhy “freshness” of content now means updating every 3–6 monthsWhat brands should prioritize in the next 3–6 months as AI-driven search expands🎙 Featured Guest: Matthew Edgar is a partner at Elementive, a Colorado-based consulting firm specializing in technical SEO, AI search optimization, and website performance. With 20+ years in the industry, he’s helped startups, enterprise brands, and Fortune 500 companies overcome complex technical challenges.He is also the author of multiple guides from Apress Media, including:Speed Metrics GuideTech SEO Guide (Third Edition)Matthew has spoken at high-profile industry events including MozCon and SMX. Connect with him at: 🔗 LinkedIn: https://www.linkedin.com/in/matthewedgar/ 🔗 Website: https://matthewedgar.ne🔥 Episode HighlightsEmanuel introduces Matthew and recaps his extensive backgroundHow speed metrics influence AI-driven search performanceWhy bot behavior changes the entire content strategyHow hyper-specific content influences LLMsWhy blog traffic is no longer the primary goalThe return of qualitative research in marketingMining competitor reviews for content insightsHow to structure single posts to serve both humans and botsWhy monitoring AI bot access is step oneWhat to watch in emerging agentic commerceThe new measurement challenge without accurate referral data🌐 Connect & Explore MoreConnect with Host Emanuel Rose: 🔗 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 🔗 Instagram: https://www.instagram.com/emanuelroseauthor/ 🔗 Facebook: https://www.facebook.com/EmanuelRoseAuthor 🔗 YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 🌍 Website: https://emanuelrose.com/ 📘 Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with Guest Matthew Edgar: 🔗 LinkedIn: https://www.linkedin.com/in/matthewedgar/📚 Further Reading & ResourcesExplore the full blog post that complements this episode: 🔗 https://emanuelrose.com/how-ai-is-quietly-rewriting-the-rules-of-seo-and-content/Learn more about Emanuel’s work at: https://emanuelrose.com/If this episode helped you rethink your SEO approach for an AI-driven world, don’t forget to: 👉 Like the video 👉 Subscribe to the channel 👉 Comment with your biggest insight or question about SEO/GEO/AEOYour engagement helps more marketers stay ahead of the curve 🚀#MarketingInTheAgeOfAI #SEO #GEO #AEO #AISEO #AIAutomation #DigitalMarketing #ContentStrategy #SearchOptimization #TechnicalSEO #MarketingPodcast #EmanuelRose #MatthewEdgar #AIforBusiness #AnswerEngineOptimization #GenerativeEngineOptimization #MarketingStrategy #AIContent #SearchTrends #BotsAndAgents

📘 Episode Overview:In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with healthcare marketing strategist Diane Hammons to break down how AI, answer engine optimization (AEO), and human-centered content are reshaping visibility, credibility, and patient trust in the era of Generative Search. Diane brings decades of experience across hospital systems, national insurers, and cloud tech—offering practical insights you can apply today.💡 What You’ll Learn:How AI is transforming healthcare marketing and content developmentWhy AEO (Answer Engine Optimization) is now essential for search visibilityPractical ways to structure content for humans and AIHow to build trust with medically-reviewed content and E-E-A-T principlesWhy organizations must accelerate AI adoption—or risk falling behindHow to build internal "AI Pathfinder" teams to drive strategic transformationGovernance, compliance, and protecting PHI in an AI-driven environment🎙️ Featured Guest: Diane HammonsDiane leads AI Pathfinders at WG Content and has extensive experience across healthcare systems, national insurers, and cloud technology firms. She specializes in translating complex AI concepts into clear strategies for regulated industries. Her expertise in digital transformation and compliance brings unmatched clarity to one of the fastest-changing areas in marketing.Connect with Diane: LinkedIn: https://www.linkedin.com/in/dianehammons/✨ Episode Highlights:Why businesses must adopt AI or fall behindThe rise of AI in healthcare contentHow patient search habits are shifting to generative enginesWhat’s working now in AEO: key takeaways, FAQs, clarityHow legacy businesses can avoid being leapfroggedCompliance concerns, PHI risks & governance essentialsCreating content that appeals to humans and AITreating AI as a new target personaUsing AI tools to validate content quality before publishingWhy more healthcare leaders are turning to podcasting🔗 Connect and Explore More:Connect with Host Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/Guest Links: Diane Hammons (LinkedIn): https://www.linkedin.com/in/dianehammons/📚 Further Reading & Resources:Blog Post (Full Episode Breakdown): ➡️ https://emanuelrose.com/embracing-ai-for-strategic-transformation-in-healthcare-marketing/Host’s Book – Authentic Marketing in the Age of AI: ➡️ https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you found this episode insightful, don’t forget to LIKE, SUBSCRIBE, and COMMENT below. Tell us: 💬 How is AI reshaping your marketing strategy? Your input helps us shape future episodes!#AI #AEO #HealthcareMarketing #GenerativeAI #ContentMarketing #DigitalTransformation #MarketingPodcast #AnswerEngineOptimization #HealthcareInnovation #SEO #MarketingStrategy #EmanuelRose #WGContent #AIinHealthcare #AuthenticMarketing #MarketingInTheAgeOfAI

📘 Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Jon Morris, founder and CEO of Fiscal Advocate and former CEO of Rise Interactive. Together, they explore how adopting an AI-first mindset can transform business growth, marketing strategy, and financial decision-making. From leveraging AI for smarter operations to scaling revenue through automation and insight, this conversation is packed with practical wisdom for today’s leaders.💡 What You’ll Learn:How to build a business strategy that scales intelligently using AI.The importance of AI-first thinking in finance, marketing, and operations.Why every company should budget time for AI research and experimentation.How Jon Morris’s new AI CFO copilot “Luca” helps organizations optimize spending.The frameworks both Emanuel and Jon use to evaluate and prioritize automation tools.🎙️ Featured Guest: Jon Morris Jon Morris is the visionary founder of Fiscal Advocate, where he helps service-based companies leverage financial insights to drive growth. Previously, he founded and scaled Rise Interactive into one of the largest independent marketing agencies worldwide. His latest project, Luca, is an AI CFO copilot designed to simplify financial intelligence and empower smarter business decisions. 👉 Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonmorrisramsayinnovations/✨ Episode Highlights:Jon’s entrepreneurial journey from Rise Interactive to Fiscal Advocate.How AI is reshaping financial strategy and decision-making.Building an AI-first organization: tools, processes, and team mindset.How to prioritize automation for the biggest impact.Channel marketing, AI BDRs, and scaling client acquisition.Developing Luca: an AI CFO copilot for smarter finance.🔗 Connect and Explore More: 🌐 Host Website: https://emanuelrose.com/ 📖 Emanuel’s Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 💼 Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx🧠 Further Reading or Resources:  📄 Read the companion blog post for this episode: https://emanuelrose.com/harnessing-ai-for-financial-insights-strategies-for-business-growth/📚 Learn more about authentic, human-centered marketing with Emanuel’s book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🌍 Explore more episodes and resources at https://emanuelrose.com/ If you enjoyed this episode, don’t forget to like 👍, comment 💬, and subscribe 🔔 for more conversations about AI, marketing, and business innovation. Share your thoughts below — how are you using AI to scale smarter?#MarketingInTheAgeOfAI #AIPodcast #AIInnovation #Automation #BusinessGrowth #Entrepreneurship #MarketingStrategy #ArtificialIntelligence #EmanuelRose #JonMorris #AIinFinance #AIinMarketing #SmartScaling #AutomationTools #Leadership #AITransformation

Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Nichole Gunn, CMO at Xtou, to explore how generative and predictive AI are transforming content marketing. Discover how AI not only saves time but also drives revenue, empowers brands, and helps marketing teams connect more effectively with audiences. Whether you're a marketer, business leader, or AI enthusiast, this episode is packed with actionable insights.What You'll Learn:How generative AI enhances content creation while maintaining brand authenticity ✍️The power of predictive AI in optimizing ROI and guiding strategic marketing decisions 📊Tips for co-branded marketing and leveraging partner ecosystems 🤝How podcasts and video can boost brand recognition and audience engagement 🎙️🎥Real-world examples of AI-driven campaigns that increase sales and streamline operations 💡Featured Guest: Nichole Gunn is the Global Chief Marketing Officer at Xtou with over 20 years of experience in B2B marketing. She has led content marketing programs that consistently increase sales by 30%, working with clients like Adobe, Dell, and Toyota Tires. Nichole shares her expertise on using AI to enhance content marketing, optimize spend, and improve full-funnel attribution.Episode Highlights:How AI saves time and boosts marketing efficiency ⏱️Using generative AI for content creation and co-branded campaignsPredictive AI as a “golden ticket” for ROI and sales optimization Benefits of podcasts and video for brand recognitionUpcoming innovations with the Partner Experience Platform and agentic AIConnect and Explore More:Connect with Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Nichole Gunn: https://www.linkedin.com/in/nichole-gunn/Visit Emanuel Rose’s site: https://emanuelrose.com/Get Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Further Reading or Resources:- Full blog post on this episode: https://emanuelrose.com/harnessing-ai-and-content-marketing-for-transformative-business-growth/If you enjoyed this episode, subscribe to our channel, give us a 👍, and comment below with your thoughts on AI in marketing. Don’t forget to hit the notification bell to stay updated on future episodes! #MarketingInTheAgeOfAI #AIinMarketing #ContentMarketing #DigitalMarketing #BrandStrategy #ROI #GenerativeAI #PredictiveAI #PodcastMarketing #AIContent #MarketingInnovation #EmanuelRose #NicholeGunn

Episode OverviewAuthenticity beats automation. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Bruce Silverman, CEO of Purple Buffalo, to explore how genuine storytelling, trust, and human connection continue to shape marketing success—even as AI reshapes the industry. From his 35+ years in broadcasting to leading a creative studio, Bruce shares how “real stories” remain the heartbeat of impactful content.What You’ll Learn✅ How to balance AI tools with genuine human storytelling. ✅ Why trust and transparency drive stronger brand loyalty. ✅ The structure behind great stories that convert. ✅ How to create content that feels real, not robotic. ✅ Actionable ways to humanize your marketing strategy in 2025.Featured GuestBruce Silverman — CEO of Purple Buffalo, veteran broadcaster, and master storyteller. Bruce helps businesses craft compelling narratives through video and podcasting, empowering them to educate and connect authentically with their audiences. Connect with Bruce: 🔗 LinkedIn: https://www.linkedin.com/in/bruce-silverman-1777a971/ 🌐 Website: https://www.purplebuffalo.studioEpisode Highlights🎧 Bruce shares his journey from broadcast anchor to creative agency founder. 💡 Insights on the “trust economy” and why people buy from brands they like, know, and trust. 🧠 Real-world examples of clients using storytelling to close more deals. 📹 The power of video and long-form user-generated content (UGC). 🚀 Why education-driven content builds credibility and engagement.Connect & Explore MoreConnect with Host Emanuel Rose: 🌐 Website: https://emanuelrose.com/ 📘 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram: https://www.instagram.com/emanuelroseauthor/ 📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor 🎥 YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFurther Reading & Resources📖 Blog Post: https://emanuelrose.com/leveraging-ai-and-authentic-storytelling-transform-your-marketing-strategy/ 📘 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🧭 Explore more insights at: https://emanuelrose.com/If this conversation resonated with you, subscribe to the channel, like the video, and share it with fellow marketers who believe authenticity still wins in the age of AI. Comment below with your favorite insight from Bruce! 👇#MarketingPodcast #AIinMarketing #AuthenticMarketing #Storytelling #HumanConnection #ContentStrategy #DigitalMarketing #MarketingInTheAgeOfAI #EmanuelRose #PurpleBuffalo

Episode OverviewIn this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Dr. Z, a physician-turned-YouTube coach who transformed burnout into purpose. Learn how he helps coaches, authors, and experts over 50 harness the power of YouTube + AI to share their wisdom, grow authentic audiences, and reclaim their confidence on camera.What You’ll Learn🎯 How to overcome fear of visibility and start creating authentic video content🧠 Why YouTube is the ultimate long-term platform for authority and discovery🎬 Dr. Z’s framework for crafting hooks, titles, and video structure that keep viewers engaged🤖 The role of AI tools (ChatGPT, OpusClip, Canva AI) in scripting and editing🔁 How consistency trains YouTube’s algorithm to recognize and promote your nicheFeatured Guest: Dr. Zynul Khan (Dr. Z)Dr. Z is a physician and digital educator who helps mid-career coaches and experts build thriving YouTube channels. After years in medicine, he discovered that storytelling through video could heal burnout—and empower others to amplify their voices. Through his programs, Dr. Z teaches creators to find confidence on camera, simplify production, and transform wisdom into impact.🔗 Connect with Dr. Z: LinkedIn: https://www.linkedin.com/in/drzynuldkhan/ YouTube Channels: Healthy Reset | Caribbean Sports Gallery | Talk FluenceEpisode HighlightsDr. Z’s journey from hospital life to content creationFacing the fear of posting your first videoWhy YouTube beats short-lived social feedsEmpowering coaches 50+ to share their expertiseThe 2.6-second rule for grabbing attentionHow to train the YouTube algorithm through consistencyTop AI and editing tools every creator should tryWhy human connection still beats AI-generated influencersConnect and Explore More🌐 Host Website: https://emanuelrose.com/ 📘 Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 📝 Blog Post Recap: https://emanuelrose.com/transforming-expertise-into-engagement-leveraging-youtube-for-impact/Connect with Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFurther Reading & ResourcesDr. Z’s YouTube Channels for InspirationAuthentic Marketing in the Age of AI – by Emanuel Rose (https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/)Blog Recap of this Episode → https://emanuelrose.com/transforming-expertise-into-engagement-leveraging-youtube-for-impact/🎥 Start your YouTube journey today! Record one video this week, share your story, and build your voice online. 👍 Like this episode, 💬 comment your biggest takeaway, and 🔔 subscribe for weekly AI-powered marketing insights from Emanuel Rose.#MarketingInTheAgeOfAI #YouTubeMarketing #AIMarketing #ContentStrategy #CoachGrowth #EmanuelRose #VideoMarketing #AuthenticBranding #DrZ #CreatorMindset

Episode OverviewIn this episode of Marketing in the Age of AI, host Emanuel Rose chats with Jason Barnard, founder and CEO of Kalicube, widely known as The Brand SERP Guy. Together they explore how AI, search engines, and generative systems are reshaping branding, and how executives can proactively educate algorithms to take control of their digital narratives.Learn why building trust with machines is now just as important as building trust with people—and how mastering AI Assistive Engine Optimization is the next evolution beyond SEO.What You’ll LearnHow “Generative Engine Optimization (GEO)” and AI-driven branding can amplify authority in your marketThe power of Claim, Frame, Prove for teaching algorithms who you areWhy LinkedIn is crucial but not enough—how to build a wide, consistent, and authoritative digital footprintHow to bring your offline credibility online so AI can “see” your authorityThe mindset shift from search engines to assistive enginesFeatured Guest: Jason Barnard is an award-winning digital branding consultant and the founder of Kalicube, a data-driven marketing consultancy focused on brand SERPs and Knowledge Panels. Known as The Brand SERP Guy, Jason has worked with global brands including Disney, Ahrefs, and SEMrush, and leads the movement toward AI Assistive Engine Optimization (AIEO).🔗 Learn more about Jason: LinkedIn: https://www.linkedin.com/in/jasonmbarnard/Website: https://jasonbarnard.com Kalicube Guides: https://kalicube.com/guidesEpisode Highlights00:00 – Jason’s journey into AI Assistive Engines and digital branding02:30 – Why LinkedIn is critical but insufficient for controlling your digital footprint05:00 – Why Generative Engine Optimization is short-lived—and what comes next07:30 – The Claim, Frame, Prove model for algorithmic trust10:15 – Using Gemini assistants to build a $10M business plan by 203012:50 – Kalicube’s free tools and AI report for brand visibility14:30 – The launch of KaliNexus, Kalicube’s next-gen AI brand-translation interfaceConnect and Explore More🌐 Host Website: https://emanuelrose.com/ 📘 Authentic Marketing in the Age of AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🔗 Blog Post: https://emanuelrose.com/harnessing-ai-for-marketing-success-strategies-from-jason-barnard/Connect with Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFurther Reading or ResourcesJason Barnard’s Free Guides → https://kalicube.com/guidesKalicube Tools → https://kalicube.pro/toolsEmanuel’s Book → https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you’re ready to future-proof your brand in the age of algorithms, subscribe to Marketing in the Age of AI, give this video a thumbs-up 👍, and share your biggest takeaway in the comments!🎧 Subscribe and explore more at https://emanuelrose.com/#MarketingInTheAgeOfAI #AI #Branding #SEO #DigitalMarketing #Entrepreneurship #BusinessGrowth #GenerativeAI #JasonBarnard #EmanuelRose #Kalicube #PersonalBranding #GEO #AIEO

🎧 Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Alan Gregerman, author of The Wisdom of Ignorance, to explore how curiosity and humility drive creativity and innovation in an AI-powered world. From rethinking how we engage customers to understanding the balance between human ingenuity and machine intelligence, this conversation dives deep into the mindset needed to thrive in times of rapid change.📚 What You’ll Learn:How “embracing ignorance” can spark breakthrough ideas 💥The role of curiosity and humility in modern innovation 🌍Practical ways to engage customers in the creative processHow to combine AI tools with human creativity for smarter solutionsReal-world examples of how innovation emerges from observation and connection👤 Featured Guest: Alan Gregerman — acclaimed consultant, author, and speaker — has helped organizations around the world discover the hidden genius in their teams. His latest book, The Wisdom of Ignorance, offers a transformative approach to reimagining innovation through curiosity, openness, and humility. With over 250 media features and decades of consulting experience, Alan brings a refreshing, human-centered take on creativity in the digital age.🎯 Episode Highlights: Emanuel introduces the episode and Alan’s unique perspective– How AI enhances creativity without replacing human thought– The 99% Rule: Why most innovation builds on what already exists – Why customer collaboration drives better innovation outcomes – The six key elements of staying relevant in a fast-changing world – The importance of humility and continuous curiosity🌐 Connect & Explore More: Connect with Host Emanuel Rose: 🔗 Website: https://emanuelrose.com/ 📘 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram: https://www.instagram.com/emanuelroseauthor/ 📺 YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📖 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with Guest Alan Gregerman: 💼 LinkedIn: https://www.linkedin.com/in/alan-gregerman-a33b236/📖 Further Reading or Resources: Want to dive deeper into the conversation? Read the full blog post on Unlocking Innovation: Insights on Embracing Ignorance and Fostering Creativity here 👉 https://emanuelrose.com/unlocking-innovation-insights-on-embracing-ignorance-and-fostering-creativity/Check out Alan’s book The Wisdom of Ignorance for more on how to rethink innovation in the modern world.If this episode sparked your curiosity, hit LIKE, SUBSCRIBE, and COMMENT below with your favorite insight 💬. Don’t forget to share this video with someone who needs a dose of creative inspiration!#MarketingInTheAgeOfAI #EmanuelRose #AlanGregerman #AIInnovation #BusinessGrowth #Creativity #MarketingPodcast #Leadership #AuthenticMarketing #CuriosityDrivenInnovation #TheWisdomOfIgnorance #ArtificialIntelligence #InnovationStrategy #CustomerExperience #FutureOfWork

Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Wes Towers, founder of Uplift 360, to explore Search Everywhere Optimization—the next evolution of visibility in a world where AI tools, search engines, and social platforms all compete for attention. Together, they discuss how to stay authentic, keep your message consistent, and show up where it matters most.What You’ll Learn:What “Search Everywhere Optimization” (SEO + GEO + AEO) really means for modern marketersHow to stay visible across AI-driven platforms, search engines, and social mediaWhy niche positioning and authentic messaging are key in an AI-saturated marketHow trades and construction businesses can leverage AI and visibility strategiesSimple ways to repurpose and syndicate your message across multiple channelsFeatured Guest: Wes Towers — Founder of Uplift 360, a digital agency based in Australia specializing in AI-powered marketing, web development, and search optimization. With over two decades of experience helping brands stand out online, Wes brings practical insights into building trust and authenticity in a world dominated by automation and AI.Episode Highlights:Wes’s journey from graphic design to digital marketing pioneerFrom print ads to online metrics: how marketing measurement evolvedThe rise of Search Everywhere Optimization and the challenge of attributionWhy you need to show up across LLMs, social, and search enginesA 3-part strategy: ICP clarity, FAQ-based content, and structured LLM text filesWhy niching down matters more than ever in the AI ageThe power of podcasting for authentic voice and brand connectionFinal takeaways: be everywhere, stay authentic, and syndicate smartConnect and Explore More:Host website: https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Explore enterprise-grade AI privacy protection: https://priivacy.ai/Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Wes Towers:LinkedIn: https://www.linkedin.com/in/westowers/Website: https://uplift360.com.auFurther Reading or Resources:Leveraging AI and Search Everywhere Optimization for Marketing Success: https://emanuelrose.com/leveraging-ai-and-search-everywhere-optimization-for-marketing-success/NIST AI Risk Management Framework: https://www.nist.gov/itl/ai-risk-management-frameworkLearn more about AI privacy and compliance: https://priivacy.ai/If this episode sparked new ideas about how to expand your brand visibility in the age of AI, subscribe, like, and comment below 💬. Share this with a marketer or business owner ready to take their visibility strategy to the next level!#AIMarketing #DigitalStrategy #SEO #SearchEverywhereOptimization #AIVisibility #AuthenticMarketing #LLM #ArtificialIntelligence #Uplift360 #PriivacyAI #MarketingInTheAgeOfAI #WesTowers #EmanuelRose #ContentStrategy #EthicalAI