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© 2026 Velocity Sellers Podcast
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We are Velocity Sellers, a full-scale Amazon Agency! Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!
114 Episodes
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Logistic shutdowns don’t just slow factories; they expose every weak link in an e-commerce supply chain. When ports clog, check-ins drag, and carriers slip on delivery times, the real question becomes painfully simple: do you actually control your logistics and margins, or are you letting someone else run your business? We sit down with Burak Yolga, VP of Sales and co-founder at ForceGet, to talk through the decisions Amazon sellers are wrestling with right now: AGL and AWD convenience versu...
If AI sent you twice the traffic tomorrow, would sales rise or stall? We dig into that uncomfortable question with Amy Wess, a veteran Amazon seller, product developer, and conversion-focused strategist who believes the fastest path to growth is simple: fix what convinces a human before you feed what recommends by algorithm. We start with the reality check every seller feels right now—rising Amazon fees, stricter reimbursement rules, and fewer safety nets. Amy lays out the math behind SKU ec...
What happens when shoppers stop typing keywords and start asking an AI for exactly what they need? We dive into the future of Amazon advertising with Neha Bhuchar, co-founder and CEO of Atom11, to map the shift from keyword-centric playbooks to prompt-led discovery, retail-aware automation, and guardrailed execution. The conversation moves from first principles—why control beats black-box tools—to the practical systems that free up your week and sharpen your strategy. Neha breaks down Atom11...
The creator landscape on TikTok isn’t a gold rush anymore—it’s a discipline. We sit down with Jordyn Levine from Yuka to break down how brands can actually find the right creators, send messages that get answered, and turn top-of-funnel discovery into measurable sales across TikTok Shop, Amazon, and Shopify. If you’ve felt the shift from deal-shouting videos to engaging demos and storytelling, this conversation gives you the playbook to catch up—and then get ahead. We dig into Yuka’s AI-powe...
Want to stop renting your Amazon customers and start building real retention? We sat down with Andrew Smith to unpack a practical system that captures first-party data ethically from marketplace buyers using QR-led, post-purchase journeys—no gimmicks, no review manipulation, and no forced channel hopping. If you’ve felt the squeeze of higher acquisition costs and shrinking attention, this conversation maps out a smarter path. We trace how buying behavior shifted after 2020, why marketplaces ...
Your next conversion lift might not come from new ad creative or a fancy A+ module. It’s hiding in your reviews—what customers love, what frustrates them, and which negatives never should have been there in the first place. We sit down with Sean to map a practical playbook for Amazon review defense: identifying clear policy violations, reporting them through the paths that actually work, and building a reliable tracker so removals stick instead of quietly reappearing. We get specific about w...
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VAT can feel like a wall between your store and European growth, but the reality is far more manageable when you follow a focused plan. We walk through exactly where to start, why you don’t need to register in every country, and how to use Amazon’s systems and modern VAT tools to stay compliant while protecting cash flow. We begin with market selection. For many U.S. sellers, the UK is a smart first step thanks to shared language, straightforward rules, and easier labeling. From there, Germa...
Searching for your place on the digital shelf while the aisle stretches to infinity? We sit down with Rob Hahn, CEO of Pattern and former Amazon leader, to unpack what actually drives marketplace growth when loyalty is fading and choice is exploding. The answer isn’t louder ads—it’s the pairing of a genuinely great product with operational speed that turns clicks into carts. We trace Rob’s journey from early, robot-free Amazon warehouses to launching robotics sites, then to scaling brands gl...
Record Q4 sales can hide a painful truth: without clean books, you may be celebrating revenue while bleeding profit. We sit down with ConnectBooks CEO Nachman Lieser to unpack a simple but powerful idea—your books are the story of your business, and the clearer the story, the smarter your decisions. We start with the real shocks sellers faced this year, from tariffs to rising storage costs, and show how to see their impact on margins instead of guessing. Nachman explains why comparison repor...
What if your biggest growth unlock isn’t a new channel, but how you use the ones you already have? Two seasoned operators go head-to-head on the smart way to apply AI, the real winners for 2026 ad spend, and the first hire that sets your brand’s trajectory. The conversation gets specific fast: why letting AI write your SEO is a trap without data, how compliance hallucinations can quietly nuke revenue, and where “amplify, don’t replace” turns AI into a creative force multiplier for images and ...
The past year didn’t just test margins—it rewired how smart sellers plan, create, and scale. We sit down with Abe Chomali to unpack the two forces that defined 2025—tariffs and AI—and get tactical about what actually moved the needle and how to turn those lessons into a winning 2026 strategy. We start with the tariff squeeze and why the brands that treated it as a finance problem, not a marketing problem, came out ahead. Abe breaks down contribution margin in plain terms and shows how earlie...
Headlines moved fast this quarter, but the throughline is unmistakable: AI now sits at the center of e‑commerce strategy. We dig into Amazon’s shift toward agentic AI that actually does the work—fixing listings, launching campaigns, and resolving account issues—then follow the ripple on the shopper side as Rufus becomes a core shopping layer. When customers type “best drain cleaner for old pipes,” the assistant doesn’t just find keywords; it selects solutions. That’s why GEO—optimization buil...
Bad reviews aren’t just bruising your ego—they’re taxing your rank, spiking your PPC, and scaring off retail buyers. We sat down with Shane Barker, CEO and co-founder of TraceFuse, to unpack how to remove violating Amazon reviews the right way and protect your most important ASINs without risking your account. We get specific about what Amazon actually prohibits: exact price mentions, competitor callouts, profanity, and FBA-related complaints that blame the product for shipping failures. Sha...
What if someone else registered your business name tomorrow—and could prove it before you could? We dig into the uncomfortable reality that a brand isn’t truly yours until you can defend it, using the Slim Shady vs Swim Shady dust-up to explain how “fame of the mark” can stretch protection far beyond product categories. It’s a sharp reminder that trademark strategy isn’t just legal housekeeping; it’s risk management, platform access, and long-term brand equity rolled into one. With trademark...
Q4 doesn’t just stress your warehouse—it stress‑tests your finance. We sat down with Sourabh Nolkha to unpack why the busiest season creates both record sales and record leakage, and how to build the finance stack that keeps more of what you earn. From pre‑season prep to real‑time dashboards, we map the exact systems that let you track inventory, reconcile revenue across channels, and stop variable costs from swallowing your margins. We start where most teams stumble: revenue visibility. Mul...
Think you know what your customer is thinking? We put that belief to the test with consumer behavior specialist Peter Paul Mann, who shows how smarter research uncovers the real motivations behind clicks and conversions. We dig into the practical differences between launch prep and optimizing an existing listing, why some A/B tests quietly mislead, and how to frame polls that surface true buying triggers instead of defaulting to “more for money.” We walk through a simple system for crafting ...
Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
Headlines rarely change how we shop overnight—this week might be the exception. We unpack Amazon’s $2.5B settlement over alleged dark patterns, why $1.5B is earmarked for affected customers, and what this signals for consent, cancellations, and customer trust across e‑commerce. Then we pivot to the logistics chessboard: Amazon extends Prime‑speed delivery beyond its own site with multi‑channel fulfillment for Shopify, Walmart, and Shein, hinting at a future where the fulfillment network matte...
E‑commerce moved fast this year, and we’re unpacking the plays that actually work when Amazon ads get pricey and shopper behavior shifts. We bring back Vincenzo from eComsi to talk about the power of TikTok for demand generation, how to turn creator content into higher Amazon conversion, and why external traffic can be your most efficient path to rank and revenue. If you’ve felt the squeeze from rising CPCs, this conversation offers a clear route to healthier unit economics. We also dive int...
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