Lean Marketing

What if repeat customers and referrals could grow your business faster than chasing new leads?In this episode, Alana Nicholls shares how she and her husband bootstrapped an electrical company from two vans to a $65 million national brand with 100+ staff—then stepped back and installed a CEO to run it without them. We dig into the early door-knocking hustle, the mindset shift from “doing it all” to delegating, and why culture beats skill when you’re building a management team.  Discover the exact playbook that made it possible: the 21-step "Experience the WOW" system that generates repeat business, the franchise-thinking approach that forced better systems, and the "one van, one child" purpose that became a movement. If you want a company that runs without you and matters beyond you, this is your blueprint.Key Takeaways:From Two Vans to Momentum: Door-Knocking and First Hires: One-on-one outreach created the first wave of customers, while early hires were selected for attitude over aptitude and trained to deliver consistently.Building Managers, Not Dependents: Promote doers into leaders with clear KPIs, simple SOPs, and weekly rhythms—then get out of their way so ownership (not permission) drives results.Systemizing “Experience the WOW”: Turn the 21-step service journey into checklists, role training, and feedback loops so every job feels the same—reliable, fast, and memorable.Brand Before Marketing: Lead with a sharp website and local SEO, then let branded vans act as rolling billboards—clear offers, clear visuals, and the same message everywhere.Purpose That Scales: Tie growth to impact so every new van equals a life changed; purpose rallies team, wins customers’ hearts, and makes referrals part of your mission.🎧 Listen or watch the episode to learn how to turn service into systems, systems into scale, and scale into lasting impact.Shareable Quotes:“The quickest, and I think the only way really to grow a business is the two R's: repeat business and referrals.” — Alana Nicholls“Generosity fuels growth. We know specifically that it fueled our growth from a startup to a $65 million brand.” — Alana Nicholls“It's one thing to have the extra van that's kind of supply, but businesses grow on demand.” — Allan Dib“Money just amplifies who you are, right? So if you're generous at a small scale, you'll be generous at a larger scale.” — Allan DibConnect with Alana Nicholls:Website: https://www.platinumelectricians.com.au/LinkedIn: https://www.linkedin.com/in/alana-nicholls-95b14920b/?originalSubdomain=auInstagram: https://www.instagram.com/propurpose_/Connect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if your biggest growth lever isn’t capital or creatives—but kindness, creativity, and simply showing up? In this episode, I talk with Brent Ridge, co-founder of Beekman 1802, about how a small goat farm became a national skincare brand. We cover the real stuff: starting with hand-wrapped soaps, cold-calling big stores, landing a 52,000-bar order with tiny margins, and getting the whole town to help pack. We dig into the TV retail break (QVC/HSN), launching in Ulta right as COVID hit, and simple, clever partnerships—like Jiffy Lube “spa” promos and a Schitt’s Creek collab—that got huge attention without huge spend. The big lesson: lead with kindness, help first, keep telling your story, and keep showing up.Key Takeaways:1. How We Started: From a country detour and goat milk to the first bar of soap.2. The First Big Wins (and Hard Lessons): Cold calls, Fifth Avenue interest, a 52,000-bar order—and tight margins.3. TV Retail That Moved the Needle: QVC/HSN storytelling (yes, baby goats) and what actually scaled.4. Low-Cost, High-Creativity Partnerships: $0 ideas, Jiffy Lube “facials,” and a Schitt’s Creek tie-in that helped the town.5. Kindness as a Business Strategy: Help first, negotiate by giving, and make values part of the product.🎧 Listen or watch the episode to see how simple actions—done consistently—can build a brand that lasts.Connect with Brent Ridge:Website: https://beekman1802.comLinkedIn: https://www.linkedin.com/in/brent-ridge-md-0641791/YouTube: https://www.youtube.com/@beekman1802skincareBook: https://www.amazon.com/G-T-Wisdom-Business-Founders/dp/1647829771Connect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if the smartest move for your business right now isn’t to push harder—but to pull back with intent? In this episode, I sit down with entrepreneur and author Chris Ducker to unpack what it takes to lead for decades, without burning out.. We talk about the season of life that inspired his latest book, The Long Haul Leader, why “more” isn’t always better, and how defining enough can unlock better decisions everywhere else. Chris shares his burnout story, the health habits that rebuilt his energy, and why doubling down on your zone of genius (while delegating the rest) raises the standard across your entire company. We also get real about legacy, family, and creative recovery—because a business that consumes you can’t be the one that sustains you. If you want results that last, this conversation will reset how you build, lead, and live.Key Takeaways:1. From Hustle to the Long Haul: Why it’s okay to take your foot off the gas—and the life season that inspired The Long Haul Leader.2. Redefining “Enough” and Setting Ambitious Guardrails: A frank discussion about targets, guilt, and setting a number that serves your life, not your ego.3. Health Before Scale: Chris’s burnout story, clinical recovery, and the biohacking habits that restored focus and drive.4. Zone of Genius & Delegation That Elevates the Standard: Doing what only you can do, hiring specialists, and making “acquire talent” a founder’s job.5. Legacy, Family, and Creative Recovery for Leaders: What legacy really means—and how nature, art, and hobbies make you a better leader.Listen or watch now to learn how I’m rethinking leadership with Chris Ducker—and how you can build a business (and life) that truly lasts.Connect with Chris Ducker:Website: https://chrisducker.comLinkedIn: https://www.linkedin.com/in/chrisducker/YouTube: https://www.youtube.com/@chrisduckerInstagram: https://www.instagram.com/chrisducker/Books: longhaulleader.com/bookFree Business Burnout Guide: chrisducker.com/burnoutConnect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if the real solution to your financial stress isn’t earning more—but spending with intention?In this episode, I chat with Mike Michalowicz, author of Profit First, about the behavioral traps that keep entrepreneurs financially stuck, even as their revenue grows. Mike shares how understanding your financial season can transform how you make decisions, and why traditional budgeting doesn’t work for most founders. We dive deep into a refreshingly simple habit: creating separate bank accounts to gain visibility, control, and discipline over your money. This isn’t about spreadsheets or financial gurus—it’s about rewiring how you interact with cash. If you've ever felt overwhelmed or unsure where your money goes, this episode will show you how to take control, without needing to become a finance expert.Tune in now to learn the exact habits that help business owners get ahead, without earning a cent more.Key Takeaways:1. Recognizing Your Financial Season: Mike explains the four financial seasons and how knowing where you are shapes every money decision.2. The Truth About Parkinson’s Law and Cash Flow: We discuss why your expenses rise with your income—and how to stop it before it’s too late.3. Control Through Separation: The Power of Multiple Accounts: Learn the simple system of creating specific bank accounts to control spending and direct money intentionally.4. Building Habits Over Hustle: Why the path to financial clarity isn’t about working harder—it’s about setting up the right behaviors in your banking.5. Taking the Emotion Out of Money Decisions: Mike shares how to stop managing money with feelings and start making decisions with structure.Connect with Mike Michalowicz:Website: https://mikemichalowicz.comLinkedIn: https://www.linkedin.com/in/mikemichalowicz/YouTube:www.youtube.com/@MikeMichalowiczOfficialInstagram: instagram.com/mikemichalowiczBooks: https://mikemichalowicz.com/books/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

In this episode, Allan Dib sits down with David Jenyns, author of SYSTEMology & Systems Champion, to unpack why most business owners are the biggest bottlenecks in their own companies. David explains how to shift from being the technician to becoming a systems-driven leader, without losing control. From simple frameworks to document your processes to empowering your team without micromanaging, this episode reveals how creating systems isn’t about complexity—it’s about freedom. If you’re tired of being stuck in the weeds and want your business to run (and grow) without you, this is your roadmap to finally step out and scale up.Key Takeaways:1. Letting Go Starts with One Hire: David introduces the critical role of a “Systems Champion”—the team member responsible for documenting and driving operational systems so the founder doesn’t have to.2. Freeing the Founder from the Day-to-Day: Learn how business owners can step out of the weeds by delegating systems ownership without losing control or quality.3. From Hustle to Process: Discover why systemizing isn’t about perfection—it’s about consistency, simplicity, and empowering others to carry the process forward.4. The SYSTEMology Framework in Action: David shares how his 7-step methodology helps any business create processes that scale, even without the founder being involved.5. Creating a Business That Works Without You: The ultimate goal of a Systems Champion is to build a company that’s not dependent on you, making it more scalable, valuable, and sellable.Shareable Quotes:“You, as the business owner, need to make the decision that you no longer want to be the bottleneck.” — David Jenyns“You want to document the 20% of the tasks that deliver 80% of the value.” — David Jenyns“Every business has systems, whether you’ve documented them or not.” — David Jenyns“We need to figure out a way that the business can work without me.” — Allan Dib“We started to document the processes that we were doing regularly.” — Allan DibConnect with Dave Jenyns:Website: https://www.systemology.com/LinkedIn: https://www.linkedin.com/in/david-jenyns/YouTube:https://www.youtube.com/c/systemHUBInstagram: https://www.instagram.com/davidjenyns/Systems Champion: https://www.amazon.com/dp/0648871045?tag=system0b5-20 SYSTEMology: https://www.systemology.com/book/Connect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn

What if marketing success isn’t about doing more—but about doing the right things better?We gathered the top-performing episodes of the Lean Marketing Podcast and handpicked the most valuable insights from four experts who’ve actually scaled businesses: Carl Taylor, Jack Delosa, Nick Bradley, and Daniel Throssell. In this rapid-fire highlight episode, you’ll hear honest, tactical answers to the marketing questions most small business owners struggle with—from creating messaging that sticks, to knowing when and how to prepare for a high-value exit. You’ll discover how to turn AI into a strategic advantage, avoid the common pitfalls that stall growth, and build a brand that buyers will pay a premium for. If you're tired of fluffy theory and ready for marketing that drives real-world results, this episode delivers a masterclass in clarity and execution.Key Takeaways:1. How to Create Marketing That Actually Works: Allan Dib breaks down why most marketing fails and how to build value-first campaigns that connect and convert.2. AI vs Authenticity: What the Pros Really Think: Daniel Throssell and Carl Taylor weigh in on using AI for copywriting and content—and where it still falls short.3. Automation for Real Growth: Carl Taylor shares a new definition of automation and how even small tweaks can dramatically speed up your workflow.4. Scaling Through Simplicity and Strategic Focus: Jack Delosa dives deep into constraint-based growth, pricing psychology, and why doing less can mean making more.5. Building a Sellable Business (Even If You’re Not Selling Yet): Nick Bradley outlines the key factors that increase valuation—from financials to brand positioning and leadership structure.Listen now to get expert answers to the biggest marketing challenges holding your business back.Connect with the experts:Carl Taylor: carltaylor.com.auJack Delosa: https://jackdelosa.com/Nick Bradley: http://highvalueexit.com/Daniel Throssell:https://persuasivepage.com/ Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if your next big growth breakthrough didn’t come from more ads, but from simply showing up on the right podcasts?In this episode, I sat down with strategic growth advisor Dustin Riechmann to talk about how small business owners can use podcast guesting to unlock targeted traffic, build authority, and create powerful partnerships. Dustin shares how he built a 7-figure brand through podcast interviews alone—no complicated funnels, no paid media. We dive into his "connection system," how to pitch with impact, and why trust is the ultimate growth engine. If you're looking for a lean, proven strategy to scale your business through authentic conversations, this episode is your blueprint.Key Takeaways:1. The Power of Partnership-Driven Growth: Dustin shares how he scaled a business with no ads—just strategic collaborations and relationship equity.2. From Engineer to Entrepreneur: The Art of Systems Thinking: Learn how his engineering background shaped his simple yet scalable marketing frameworks.3. Building a “Connection System” That Converts: Discover the referral-based strategy Dustin uses to create consistent, high-quality leads.4. Why Simple Funnels Outperform Complex Campaigns: We unpack how clarity, focus, and speed to value beat bloated automation every time.5. Playing the Long Game with Purpose and Patience: Dustin shares the mindset shifts behind sustainable growth—and how to show up even when results take time.Connect with Dustin Riechmann:Website: https://7figureleap.com/LinkedIn: https://www.linkedin.com/in/dustinriechmann/YouTube: www.youtube.com/@7FigureLeapPodcastProfitable Podcast Guesting Playbook: 7figureleap.com/startConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learnLinks Mentioned:ScoreApp: https://signup.scoreapp.com/allandibGet More Leads. Get Better Clients with Daniel Priestley & Allan Dib: https://hub.leanmarketing.com/c/latest-trainings/get-more-leads-get-better-clients

Have you ever wondered why a customer walks away—even when the price feels just right? In this episode, I sat down with behavioral economics expert and bestselling author Melina Palmer to explore the real reasons people buy… or don’t. It turns out, it’s not about being too expensive—it’s about how the brain interprets value. We unpacked why pricing is more about perception than numbers, and more about how the brain perceives value. We explored how concepts like scarcity, exclusivity, brand positioning, and even personal branding influence buying behavior, often subconsciously. Whether you’re selling a luxury offer or structuring a subscription model, this conversation will show you how to ethically apply behavioral science to boost conversions, retain top talent, and build trust at scale.Key Takeaways:1. The Psychology Behind Price Perception: Melina explains how the brain interprets value and why pricing is never just a number.2. Scarcity, Exclusivity, and Luxury Branding: We explore why consumers are willing to pay more—and feel better—when offers are intentionally limited.3. Behavioral Economics in B2B Sales: Melina shares how to influence complex buying decisions with subtle, brain-aligned strategies.4. Avoiding Pricing Mistakes and Optimizing Subscription Models: From underpricing to anchoring errors, we cover what to fix and how to test your offers effectively.5. Building Trust, Motivation, and a Standout Brand: We wrap with practical nudges for employee retention, personal branding, and how to influence with integrity.Connect with Melina Palmer:Website: https://thebrainybusiness.com/LinkedIn: https://www.linkedin.com/in/melinapalmer/Instagram: https://www.instagram.com/thebrainybiz/YouTube: https://www.youtube.com/channel/UCV87m0CDiU3X7yMMC-IxwdgBooks: https://thebrainybusiness.com/books/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if your obsession with learning is actually stopping you from succeeding? In this intriguing solo episode, Allan Dib reviews Pat Flynn’s book Lean Learning and challenges the widely held belief that more information equals more progress. Drawing from his own experiences with inspiration paralysis and course overload, Allan dives into the power of learning just enough to take immediate action. You'll discover why sharing your goals might kill your momentum, how voluntary force functions can fuel real results, and the hidden danger of overplanning. This isn’t just a book review—it’s a wake-up call to cut the fluff, take action, and finally turn your inspiration into execution.Key Takeaways:1. Why the Fear of Failure Is Illogical: Allan unpacks the “spotlight effect” and why people are too self-absorbed to notice your failures.2. When Inspiration Hits—but Action Stalls: From course buying sprees to endless research loops, Allan shares the procrastination traps most learners fall into.3. What Lean Really Means—and Why It Matters: Explore the roots of lean thinking and how it applies beyond startups to self-education and marketing.4. Voluntary Force Functions: The Secret to Finishing Big Projects: How Allan used self-imposed pressure to finally write The 1-Page Marketing Plan—and how you can apply the same method.5. From Learner to Leader: Teaching as the Final Frontier: Learn why teaching cements mastery, and how sharing your journey can build both skill and community.Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Is your communication style scaling your business—or silently holding it back?In this deep-dive conversation, communication coach Arabella Macpherson joins Allan Dib to expose the invisible forces shaping how you lead, sell, and connect. From boardroom pitch strategies to mastering tone and language under pressure, Arabella unpacks the science of influence, presence, and verbal authority. You’ll learn why communication is often the missing piece in leadership development, how to regulate your nervous system mid-conversation, and why the best leaders don’t just deliver messages—they land them. If you want to lead with clarity, sell with confidence, and inspire action, this episode delivers the communication reset you didn’t know you needed.Key Takeaways:1. What Great Communicators Actually Do: Arabella explains why sharing more facts rarely leads to better outcomes—and how influence is built through clarity and control.2. The Nervous System’s Role in Communication: Learn how emotional regulation shapes your tone, presence, and ability to lead under pressure.3. Common Communication Traps (and How to Avoid Them): From apologetic language to filler words, discover the unconscious habits that dilute your authority and message.4. The Power of Voice, Silence, and Story: Arabella breaks down advanced techniques to create connection, hold attention, and build authority through vocal variation and story arcs.5. Coaching CEOs to Communicate Like Leaders: Real-world strategies Arabella uses with high-level executives to turn passive delivery into confident, compelling leadership.Connect with Arabella Macpherson:Website: https://resonatecomms.comLinkedIn: https://www.linkedin.com/in/arabellamacphersonInstagram: https://www.instagram.com/arabella_communication_guru/YouTube: https://www.youtube.com/channel/UCdE1LdvxtxHmoNBr05vpXVAConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you leveraging the full power of YouTube, or are you leaving significant growth and connection on the table? In this high-impact episode, Allan Dib sits down with YouTube ads expert Brian Moncada to reveal why YouTube is the most underrated growth engine for coaches, consultants, and creators. They explore how raw, consistent content builds long-term brand equity, why authenticity outperforms polish in today’s AI-saturated world, and how to turn viewers into clients through smart remarketing. Whether you're selling a book or a high-ticket offer, this episode shows why showing up on YouTube isn’t optional—it’s essential.🎧 Listen now to learn how to build brandwidth that converts.Key Takeaways:1. Consistent YouTube Presence for Compounding Growth: Brian explains how a consistent YouTube presence, posting at least once a week, compounds benefits for views, clients, and advertising.2. The Shift to Raw, Authentic Content: Discover why less-produced, longer-form videos, often filmed on an iPhone, are increasingly effective for building connection and captivating.3. Leveraging AI for Ad Creative and Translation: Brian shares how AI tools like HeyGen can be used to create endless ad variations and even translate content into different languages, dramatically increasing testing capacity.4. The "Brandwidth" Strategy for Higher Conversions: Understand the crucial concept of "brandwidth" – the amount of time someone spends with your content – and how it directly impacts conversion rates.5. The Power of the Personal Brand on YouTube: Explore why building a personal brand on YouTube is increasingly vital, fostering deeper connections and celebrating success in an authentic way. Connect with Brian Moncada:Website: https://www.adspend.comLinkedIn: https://www.linkedin.com/in/brianmoncada/Instagram: https://www.instagram.com/brianmoncada/?hl=enYouTube: https://www.youtube.com/c/BrianMoncadaConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you designing your business around your ideal life—or sacrificing your life to build your business?In this refreshingly candid and heartfelt episode, entrepreneur and outsourcing entrepreneur, Linh Podetti, joins Allan Dib to unpack what it really means to scale without losing yourself. From juggling motherhood and business to redefining success beyond revenue goals, Linh shares her personal evolution and how she’s helping others build true freedom—starting with their calendar. You’ll hear how outsourcing can be about so much more than delegation, why your identity may be holding you back, and how Linh’s “S3C” method is helping entrepreneurs reclaim balance, joy, and peace. If you’ve ever felt like your business owns you instead of the other way around, this episode may just change your perspective—and your priorities—for good.Key Takeaways:Redefining Success Through Life Design: Linh shares how building a business that supports your ideal lifestyle is more sustainable—and more fulfilling—than chasing growth at all costs.‍The True Value of Outsourcing: Learn why virtual assistants and AI aren’t just about saving time, but about creating freedom and mental space for high-impact work.‍The S3C Framework for Balanced Growth: Linh introduces her powerful model—Self-worth, Clarity, Consistency, and Calm—as the foundation for sustainable success.‍Overcoming the Need to Prove Yourself: Discover how letting go of old narratives around worth and achievement can lead to peace, confidence, and focus.‍Habits That Anchor Your Identity: Linh explains how journaling, reflection, and intentional habits are essential tools for aligning your daily actions with the life you want to live.‍🎧 Ready to redefine success on your own terms? Listen or watch the full episode now and start building a business that fuels your life, not the other way around.ebsite: https://outsourcingangel.com/LinkedIn: https://www.linkedin.com/in/linhpodetti/Instagram:https://www.instagram.com/linh.podetti/YouTube: https://www.youtube.com/@LinhPodettiConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you growing your business faster than you're growing yourself? In this insightful and brutally honest episode, executive coach and bestselling author Alisa Cohn joins Allan Dib to explore the inner transformation founders must make to truly scale. Drawing from her acclaimed book From Start-Up to Grown-Up, Alisa shares how emotional regulation, self-awareness, and culture-building aren’t optional—they're the core of leadership. You’ll learn how your default wiring might be sabotaging your team, why unspoken conflict erodes performance, and what it really takes to evolve from founder to CEO. If you’ve ever felt like you’re the bottleneck in your own business, this episode is your turning point.Key Takeaways:From Founder to Leader: Alisa explains the shift from startup scrappiness to scalable leadership—and what founders must unlearn to lead growing teams.‍Commonalities and Differences in Leadership: The Universals of Leadership: Explore the common traits across great leaders—and how context, stage, and self-awareness shape your leadership style.Personal Growth Through Business: Discover how running a company forces emotional development, and why your triggers often hold the key to better leadership.‍Mastering Self-Awareness: Learn why leadership starts with understanding yourself—and how blind spots can silently shape your company culture.‍Increasing Your Disagreement Quotient: Alisa shares why avoiding conflict is costly, and how great leaders create environments where disagreement drives clarity.‍If you’re ready to lead your team with intention, not intuition, listen to or watch the full episode now.Connect with Alisa Cohn:Website: https://www.alisacohn.com/LinkedIn: https://www.linkedin.com/in/alisacohn/Instagram:https://www.youtube.com/@alisacohnYouTube: https://www.instagram.com/alisacohn/Resources: alisacohn.com/scriptsBooks: https://www.alisacohn.com/start-up/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if selling your business could be the most profitable decision of your life—but only if you do it right? In this high-stakes episode, Allan Dib sits down with Nick Bradley, founder of High Value Exit, to unpack exactly how founders can scale, position, and sell their businesses for eight to nine figures. From maximizing EBITDA to mastering valuation levers like brand, recurring revenue, and team structure, Nick breaks down the difference between leaving millions on the table and building true generational wealth. If you’re even thinking about exiting in the next few years, this conversation could change everything.Key Takeaways:1. Understanding Strategic vs. Financial Buyers: Nick explains the two main paths to exit and how each one impacts your role post-sale, valuation, and legacy.‍2. Maximizing Your Valuation: Learn how factors like EBITDA, recurring revenue, and proprietary IP can significantly increase the multiple on your business.‍3. Thinking Like Private Equity: Nick reveals how investors assess your company, what “prize vs. prey” means, and how to make your business the one they fight to buy.‍4. Removing Founder Dependency: Discover why relying too heavily on yourself kills deals—and how to build a leadership team that runs the company without you.‍5. Planning Your Exit Like a Pro: Learn why a 36-month window is ideal for preparing a high-value sale, and how to use “unofficial networking” to attract premium buyers.‍🎧 Want to exit smarter, not just faster? Listen to or watch the full episode now and learn how to engineer a business that investors fight to acquire.Want to make your business more valuable—and less dependent on you? This free worksheet will guide you step by step in documenting your key processes so your team can run without hand-holding. It’s the exact kind of systemization that increases your multiple and makes your business transferable, not just profitable. 👉 Download the worksheet here: https://hub.leanmarketing.com/c/free-resources/7-step-framework-to-writing-direct-response-copy-9a4c06-1ca495-edb178-144553-565587-d297abConnect with Nick Bradley:Website: http://highvalueexit.com/LinkedIn: https://www.linkedin.com/in/realnickbradley/Instagram: instagram.com/therealnickbradleyYouTube: https://www.youtube.com/@RealNickBradleyConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What’s the one constraint in your business that—if solved—could unlock your next level of growth? In this powerhouse episode, Allan Dib sits down with entrepreneur and investor Jack Delosa, founder of The Entourage, to uncover the real drivers of scale most business owners overlook. From the psychology of pricing and the rise of personal brands to building teams that outperform you, Jack delivers a masterclass in strategic focus, leadership, and sustainable success. If you’ve ever felt stuck at six, seven, or even eight figures, this episode might just be the mindset shift that changes everything.Key Takeaways: 1. Focusing on the Real Constraint: Jack reveals how identifying and solving your biggest business bottleneck is the fastest path to growth—and how to spot it before it stalls you.2. Pricing with Confidence: Learn why undercharging hurts your team, your clients, and your profit—and how to set prices based on outcomes, not insecurities.3. Shifting from Me to We: Jack explains how scaling requires letting go, building leaders, and replacing yourself with people who are better at the job than you are.4. Building a Personal Brand That Converts: Discover why your imperfections are your brand’s greatest asset—and how authenticity builds trust and demand in crowded markets.5. Evolving as a CEO: Jack breaks down the mindset shift from doer to strategist, and how staying close to your business doesn’t mean doing everything yourself.🎧 Remove bottlenecks and step into your next level of leadership. Listen to or watch the full episode now and start building the business—and the life—you were meant for.Feeling like you're always reinventing the wheel in your business? Download this step-by-step worksheet to help you document, delegate, and scale your systems with ease. This guide walks you through defining, mapping, and implementing your processes—so your team knows exactly what to do without constant handholding.👉 Download the worksheet here:  How to Build Out Your Business System Worksheet https://hub.leanmarketing.com/c/free-resources/7-step-framework-to-writing-direct-response-copy-9a4c06-1ca495-edb178-144553-565587-d297abConnect with Jack Delosa:Website: https://jackdelosa.com/LinkedIn: https://www.linkedin.com/in/jackdelosa/?originalSubdomain=auInstagram: https://www.instagram.com/jackdelosa/YouTube: https://www.youtube.com/@JackDelosaConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if the real secret to scaling a coaching business isn’t more content—but smarter systems, faster results, and a world-class client experience?In this no-fluff conversation, Allan Dib sits down with Owen Chambers, General Manager at The Professional Builder, to uncover the systems, strategies, and team structures behind their $1.5 million/month coaching operation. From onboarding to lead gen, community-building to retention mechanics, Owen breaks down what most coaches miss—and why speed to result, not just knowledge, is the real retention engine. If you're serious about building a coaching or consulting business that actually scales, this episode will change how you think about growth forever.Key Takeaways:  1. The Power of Niching Down: Owen shares how choosing a tightly focused niche in residential construction allowed for faster results, better client success, and scalable systems.2. Coaching Models That Actually Scale: Learn the evolution from one-on-one to hybrid coaching—and why “speed to result” is the North Star metric in every model they’ve tested.3. Inside a $1.5M/Month Coaching Engine: Discover the 3-tier coaching structure, onboarding framework, and retention equation that power one of the most systemized coaching businesses around.4. Building a Community That Doesn’t Go Quiet: Owen explains how to curate high-value engagement, use peer dynamics, and leverage team rituals to make community the reason clients stay.5. Paid Traffic, Triage Calls & 66% Sales Conversions: Unpack the lead generation system, triage strategy, and two-step sales process that convert cold leads into committed clients—at scale.Connect with Owen Chambers:Website: https://theprofessionalbuilder.com/The Professional Builders Podcast: https://theprofessionalbuilder.com/podcasts/LinkedIn: https://nz.linkedin.com/in/owen-chambers-6b9575a4Company LinkedIn: https://nz.linkedin.com/company/the-professional-builderInstagram: https://www.instagram.com/theprofessionalbuilder/YouTube: https://www.youtube.com/channel/UCHSrXhI3NLF0OIObMonDkfgConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you automating for growth—or just adding complexity? In this episode, Allan Dib is joined by Carl Taylor, founder of Automation Agency, to challenge how we think about automation, AI, and productivity in small businesses. What if the real power of automation isn't in replacing humans, but in freeing them to focus on what truly matters? Carl shares how smart entrepreneurs are using both tech and team to scale faster, get more done, and eliminate bottlenecks without burning out. This episode is a masterclass in separating automation from innovation—and why doing so might be the most profitable shift your business makes this year.Key Takeaways:1. Redefining Automation: Why it's not about tools—but about you not doing it.2. Separating Innovation from Execution: Avoid the trap of overcomplicating before you simplify.4. AI as a Thought Partner: Use AI to think faster, not just do faster.5. Tactical vs. Strategic AI: How to stop creating content that does nothing and start driving real results.6. The Future of Work: What AI means for team size, productivity, and the rise of the one-person business.Ready to rethink how automation fits into your business? Listen to or watch the full episode now to learn how to scale smarter—with AI, team, and clarity of purpose.Connect with Carl Taylor:Website: https://automationagency.com/The Carl Show: https://www.carltaylor.com.au/podcasts/LinkedIn: https://au.linkedin.com/in/carltaylorauBooks: https://www.carltaylor.com.au/books/Instagram: https://www.instagram.com/CarlTaylor/#YouTube: https://www.youtube.com/@carl-taylorConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Want to know the real story of how UGG boots became a hit? It wasn't a quick rise to fame! This episode tells the true story of building a brand from scratch. Brian Smith, the guy who brought UGG boots to America, shares his up-and-down journey. You'll hear lessons every business owner can use. This isn't just history; it's a guide to dealing with problems when you start a business, connecting with customers, and making your business last. Learn why it's so important to see things from your customer's point of view and how to use failures to learn and grow. Brian's story will change how you think about "overnight success" and give you the push to keep going!Key Takeaways:1. The Myth of Instant Success2. From Inspiration to Reality: The Birth of UGG in America3. The Pivotal Shift: Understanding Your Target Audience4. Navigating Growth and Challenges5. The Entrepreneurial Mindset: Lessons in ResilienceReady to get inspired and learn what it really takes to build a brand? Listen to this episode to hear Brian Smith's amazing UGG boot story. Connect with Brian Smith:Website: https://briansmithspeaker.com/Birth of A Brand Book: https://briansmithspeaker.com/the-birth-of-a-brand/LinkedIn: https://www.linkedin.com/in/briansmithuggfounder/Instagram: https://www.instagram.com/briansmithugg/YouTube: https://www.youtube.com/@BrianSmithSpeakerConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Have you ever considered writing a book to grow your business, but felt overwhelmed by the process? What if publishing a book could be simpler and more impactful than you think? Chandler Bolt, founder of Self-Publishing School, joins Allan Dib to discuss how authors can leverage books to generate leads, drive sales, and establish themselves as thought leaders. This isn't just about writing; it's about creating a powerful business tool that works for you long after you've finished writing. Discover why books are a uniquely durable form of content, how to craft a compelling hook, and the surprising ways a book can build credibility and fuel your business growth. The strategies shared in this episode could transform the way you view the power of publishing.Key Takeaways:-The Enduring Power of Books-Monetizing Your Nonfiction Book Beyond Royalties-The Elements of a Bestselling Book-The "Giveability" and Shareability Factors-AI's Role in the Future of AuthorshipWant to amplify your message and reach more people? Listen to this episode to learn Chandler Bolt's insights on how writing a book can establish you as a thought leader and create lasting impact.Connect with Chandler Bolt:Website: https://publishedbook.com/Resources: publishedbook.com/audio & selfpublishing.com/applyPodcast: 7 Figure Principles Podcast https://7figureprinciples.com/Podcast: Self Publishing School Podcast https://self-publishingschool.com/podcast/Facebook: https://www.facebook.com/chandler.bolt1 Twitter: https://twitter.com/SelfPubLinkedIn: https://www.linkedin.com/in/chandlerbolt/Company LinkedIn: linkedin.com/company/self-publishing-schoolInstagram: https://www.instagram.com/selfpublishingcom/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

 Are You Confusing Customers Instead of Convincing Them? What if the key to truly resonating with your audience isn't about adding more, but stripping away the unnecessary? Simon Bowen challenges us to rethink how we communicate value, arguing that "common sense" is the most powerful tool we have. This isn't about simplifying to the point of being basic; it's about achieving a level of clarity that cuts through the noise and empowers customers to make confident decisions. Discover how to move beyond commoditized language, leverage the impact of visual models, and understand the psychology behind why "belief" is the true driver of sales. The insights in this episode could fundamentally change how you connect with and influence your market.Key Takeaways:1. The Trap of Commoditized Language2. The Power of Visual Models3. The "Common Sense" Marketing4. Belief vs. Trust: The Currency of Purchase5. Mapping the Customer's Journey to SuccessRevolutionize your marketing and sales with the power of clarity. Listen to this episode to gain Simon Bowen's expert insights and build deeper connections with your audience.  Connect with Simon Bowen:Website:https://www.modelsmethod.com/Email: all@modelsmethod.comSimon Bowen: https://thesimonbowen.com/LinkedIn: linkedin.com/in/simonbowen-mmYouTube: https://www.youtube.com/@TheWisdomOfShow_withSimonBowenInstagram: https://www.instagram.com/officialsimonbowen/?hl=enThe Wisdom Of Show with Simon Bowen Podcast: https://thesimonbowen.com/show/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn