Six Figure Systems

In Part 3 of the Marketing Playbook Series, Chontelle Fossey helps eCommerce business owners step out of reactive marketing and into long-term, strategic planning. Building on the foundations of ownership (Part 1) and metrics (Part 2), this episode walks listeners through how to create a 12-month marketing blueprint, without diving into tactics, content calendars, or day-to-day execution. Chontelle explains why most marketing feels overwhelming when business owners only look at the current week or month, and how zooming out to a full-year view instantly creates clarity, calm, and better decision-making. This episode emphasises the importance of using last year’s performance data as an input, not a limitation, and introduces a simple framework for assigning each month a clear marketing focus based on attraction, nurture, or conversion. In this episode, you’ll learn: Why a 12-month view removes urgency and overwhelm from marketing How to use last year’s month-by-month performance to plan more intelligently What a marketing blueprint is and what it is not The three types of marketing months every eCommerce brand needs Why deciding what and when matters before worrying about how The three marketing focuses covered: Attraction: increasing visibility and demand Nurture: building trust and repeat website visits Conversion: driving revenue through launches or promotions Listeners are guided to assign just one primary focus per month, creating structure without pressure. Tangible actions to take this week: Review last year’s revenue month-by-month and identify patterns Create a simple 12-month view of the year ahead Assign each month a primary marketing focus: attraction, nurture, or conversion Sense-check the flow of the year to ensure balance Write one sentence per month clarifying what marketing is focused on and why These actions are designed to help listeners build a calm, realistic plan that supports growth — without locking them into rigid tactics. What’s coming next in the series: In Part 4, Chontelle introduces the always-on marketing systems that support sales year-round and explains how these systems reduce pressure during conversion-focused months. This episode is ideal for eCommerce founders who want to stop reacting, start leading, and build a marketing plan that actually fits real life. Connect with Chontelle Connect on Instagram Want Chontelle's support this year? Book a FREE Roadmap call to see how Chontelle could support you

In Part 2 of the Marketing Playbook Series, Chontelle Fossey breaks down the numbers that truly matter in an eCommerce business and why tracking the wrong metrics (or none at all) is one of the fastest ways to feel overwhelmed, reactive, and stuck. This episode is designed to help eCommerce founders move away from vague goals like “I want more sales” and instead understand that eCommerce growth follows a clear, measurable formula. Chontelle explains how revenue is driven by three core inputs - traffic, conversion rate, and average order value and how strengthening even one of these can positively impact the bottom line. She also introduces the concept of stepping-stone goals, helping listeners sense-check whether their current targets are actually aligned with the bigger outcome they want to achieve. In this episode, you’ll learn: Why “more sales” is not a strategy and what to focus on instead The simple eCommerce formula behind predictable revenue The three areas every Head of Marketing must measure: attraction, nurture, and conversion Why improving returning visitor rate naturally lifts conversion without needing more traffic Why tracking metrics weekly (not monthly) leads to calmer, more confident decision-making The key metrics discussed in this episode: Website traffic Conversion rate Average order value Returning visitor rate These metrics act as leading indicators — helping business owners identify what to strengthen before revenue becomes inconsistent. Tangible actions to take this week: Clearly define the primary outcome being worked toward (beyond “more sales”) Identify whether the biggest opportunity lies in attraction, nurture, or conversion Commit to tracking traffic, conversion rate, and average order value weekly Add returning visitor rate as a nurture metric to measure trust and brand momentum Ensure every marketing activity has a clear purpose and a metric attached to it What’s coming next in the series: In Part 3, Chontelle walks through how to map marketing activity for the year, ensuring every campaign, piece of content, and email aligns with the metrics and stepping stones identified in this episode. Ready for personalised support? If marketing still feels unclear or disconnected from revenue, Chontelle offers 1:1 Marketing Roadmap Calls to help eCommerce business owners: identify their biggest growth levers prioritise what actually matters and build a clear, achievable marketing plan Book a roadmap call here: Click here. Connect with Chontelle If this episode sparked questions or clarity, listeners are invited to DM Chontelle on Instagram: 👉 @chontellefossey  

Marketing shouldn’t feel chaotic, overwhelming, or like something you’re constantly behind on, yet for many eCommerce business owners, it does. In this first episode of the Head of Marketing Series, Chontelle Fossey challenges a core belief that keeps brands stuck: the idea that marketing is something to outsource, react to, or “try to fit in” when there’s time. Instead, this episode reframes marketing as a leadership role, one that every eCommerce founder already holds, whether they realise it or not. This episode is not about tactics, trends, or doing more. It’s about stepping into the role of Head of Marketing, gaining clarity, and replacing overwhelm with structure and confidence. Listeners will walk away understanding why marketing feels hard, what the Head of Marketing role actually involves, and how to start leading marketing with intention, even if it’s previously felt confusing or intimidating. In this episode, you’ll learn: Why marketing feels overwhelming when there’s no leadership lens What a Head of Marketing actually does (and what they don’t) The mindset shift required to stop reacting and start leading How clarity, not more tactics, removes marketing stress Why you don’t need to be an expert to run effective marketing Tangible actions covered in this episode: How to formally claim the role of Head of Marketing in your business How to define what marketing is responsible for (and what it isn’t) How to create a simple “marketing command centre” to centralise decisions, priorities, and plans These actions are designed to be implemented immediately — no tools, no tech overwhelm, no complicated systems required. Who this episode is for: eCommerce founders who feel overwhelmed by marketing Business owners who want more predictable, calm growth Brands relying on agencies or freelancers but lacking clarity Anyone ready to stop guessing and start leading their marketing What’s coming next in the series: In Part 2, Chontelle breaks down the numbers every Head of Marketing needs to understand, and how using data (not emotion) makes marketing simpler, clearer, and far more effective.

In this episode of the Six Figure Systems podcast, Chontelle delivers a much-needed end-of-year pep talk for ecommerce business owners feeling flat about their 2025 results. If you're staring down the final weeks of the year and wondering why your sales aren’t where you’d hoped, then this one’s for you. With her signature blend of strategy and real talk, Chontelle walks listeners through the common trap of doing "all the things" but getting nowhere fast. She unpacks: Why taking an emotional approach to your results could be keeping you stuck The three-part question every business owner must answer before stepping into 2026 The power of focusing on one aligned strategy and mastering it The real reason sales might not be coming in (hint: it's not your product) Her personal story of finally hitting health goals, and why business goals are no different Listeners will walk away with a clear understanding of: What to measure each week in your ecommerce business How to identify the exact strategy that suits your energy, lifestyle and goals Why “dabbling” is the enemy of results How Chontelle’s email marketing strategy delivers consistent results, without the hustle And if you're ready to stop spinning your wheels and finally make consistent sales in 2026, Chontelle invites you to book a free roadmap call or join her January bootcamp where she'll walk you through how to set up a sales system, step-by-step. Links mentioned: Watch the 3 Metrics that Matter YouTube Video here. Book a Free Roadmap Call with Chontelle here. This episode is perfect for: Ecommerce business owners feeling stuck or deflated about their 2025 results Side hustlers ready to treat their business like a business in 2026 Anyone who wants to scale sales without working more hours or spending more on ads

In this refreshingly honest episode, Chontelle shares what’s really going on behind the scenes of her business right now, from recording in her red fluffy dressing gown to scrambling to fit in a gym session between December downpours. With one eye on Christmas and the other on 2026, Chontelle brings you 7 real-talk strategies you’ll want to take into the new year if scaling your business is on your agenda. These are the must-dos (and a few don’ts) that’ll fast-track your growth, without relying on more hustle or throwing money at ads. She covers: Why motivation isn’t your business bestie and what to lean on instead How to stop expecting instant results (and what to focus on instead) Why outsourcing could be the smartest investment you make in 2026 The mindset shifts that’ll make or break your business What most business owners get wrong about productivity and to-do lists How to surround yourself with people who pull you forward, not hold you back Plus, Chontelle opens up about the emotional tug-of-war of switching off for the holidays while still dreaming big for the year ahead. If you're feeling a bit tired, a bit scrambly, but still quietly ambitious, this one’s for you. ✨ Let 2026 be the year you stop winging it and start working smart. 🔗 Don’t forget to screenshot and share your fave takeaway from this episode on Instagram and tag @chontellefossey - Chontelle loves hearing what hits home for you!

As the year wraps up, many e-commerce business owners are feeling the pressure. In this heartfelt December episode of Six Figure Systems, host Chontelle Fossey takes a step back from the hustle to normalise the emotions that often surface in the final stretch of the year- exhaustion, self-doubt, and a nagging sense of “I should’ve done more.” Chontelle shares four powerful reflections that have reshaped how she approaches her work, her businesses, and her time. These aren’t fluffy mindset tips - they’re practical shifts that any overwhelmed business owner can adopt right now to feel more in control, less frazzled, and re-energised for the year ahead. From smarter planning and batching, to rethinking your to-do list, and making mundane tasks feel more manageable - this episode is a December reset for the modern ecomm founder who’s doing hard things (and needs a reminder of just how far they’ve come). In this episode, listeners will learn: Why most business owners feel flat in December (and why it’s normal) The sneaky reason to-do lists can leave you drained A simple shift that makes mundane tasks more enjoyable How to reflect in a way that actually helps you move forward Why batching tasks and flexible planning can save your sanity How to end the year feeling proud, not panicked This episode is the permission slip many founders need - to slow down, reflect with purpose, and reset their energy before a fresh new year begins. 🎧 Perfect for listening while packing orders, walking the dog, or sipping your favourite summer drink.

In this refreshingly honest episode of Six Figure Systems, Chontelle shares a personal health update that surprisingly mirrors the exact formula needed to grow a successful e-commerce business. After realising that weight loss was easier when it became a numbers game, calories in versus calories out, she draws the same comparison to business growth. Turns out, growing an online store isn’t about doing all the things. It’s about understanding which metrics matter, knowing your starting point, and measuring what moves the needle. Chontelle breaks down the only three numbers that matter when scaling your sales: traffic, conversion rate, and average order value and how to reverse-engineer your way to consistent $10k months using a simple (but powerful) equation. This episode is packed with practical advice, relatable real-life examples, and a reminder that it doesn’t have to feel so hard. If you’ve been spinning your wheels and getting nowhere, this is your sign to pause, focus, and choose ONE metric to improve first. In this episode, you’ll learn: Why tracking your sales alone is keeping you stuck How to reverse-engineer your monthly revenue goal The formula to calculate how much website traffic you actually need Simple strategies to improve your conversion rate, traffic or AOV — without doing more The importance of benchmarking before changing anything Why data (not emotions) should drive your decisions If you’re tired of guessing, overwhelmed by your to-do list, and wondering why the sales aren’t flowing, this episode will give you clarity and a clear path forward. 🎧 Tune in now for a no-fluff chat that might just be your lightbulb moment. Links to Connect with Chontelle Website: https://www.chontellefossey.com/ Instagram: https://www.instagram.com/chontellefossey/  

In this episode of Six Figure Systems, listeners are treated to a behind-the-scenes look at what really goes on during a Klaviyo email audit. After recently reviewing eight real accounts, host Chontelle Fossey, shares the most common patterns and missed opportunities she’s seen, and why these aren’t failures, but wide-open doors for growth. From poor popup performance to skeleton flows and forgotten deliverability settings, each insight is shared with warmth, clarity, and zero judgement. Whether you’ve had an audit with Chontelle already, or you’re just starting to dabble in Klaviyo, this episode is full of lightbulb moments designed to energise and empower. You’ll learn: What deliverability actually means, and why your score matters How to tell if your popup is converting (and what to tweak if it’s not) Why your email revenue might be low, and how to fix it The ideal campaign send frequency (hint: it’s probably more than you’re doing now) The key difference between flows that convert and ones that don’t How one reusable master template can save hours and boost conversions Plus, there’s a refreshingly honest take on why low numbers isn’t a problem, they’re simply signals. Signals that point to what’s possible. If email marketing feels confusing or underwhelming right now, this episode will give you the clarity (and confidence) you’ve been craving. It’s not about doing more, it’s about doing the right things, consistently. Mentioned in this episode: Klaviyo Email Audits - Link to book yours (before they book out) Sarah Wood Coaching (Perimenopause support + personalised 12-week health plan) - Link to Sarah's Instagram. DM Chontelle on Instagram: @chontellefossey with the word audit if you’d like to find out more.

Let’s be honest… business finances can feel like a total snoozefest. But ignoring your numbers? That’s the fastest way to make a mess. In this episode, host, Chontelle Fossey, sits down with her husband Craig (who also happens to be a numbers whiz) to break down the bare minimum you need to know to manage your money like a boss. We’re talking P&Ls, profit vs cash flow, setting up your bank accounts the smart way, and what to do so you’re not panicking when your tax bill rolls in. It’s finance without the fluff - made for product-based business owners who glaze over at the mention of spreadsheets. You don’t have to love numbers… but you do need to understand a few key ones if you want your biz to actually pay you. Here's what's covered: Why separating your bank accounts is the best first step How much to set aside for tax (and how to not spend it!) Profit vs revenue vs cash flow and what’s the difference? The truth about investing in your biz vs doing it lean Simple signs that it’s time to get some help with your finances This is an episode not to be missed if you want to run a profitable business that pays you, not drains you.  It might sound boring, but if you want to be a CEO and not a small business owner, this is an episode you need to prioritise!

In this episode of Six Figure Systems, Chontelle shines a spotlight on the bottlenecks that quietly stall growth in ecommerce businesses—and why identifying the right one is key to moving forward. She unpacks the four core bottlenecks that every product-based business will hit at some point: mindset, attraction, nurture and conversion. With personal insights and practical examples, Chontelle explains why doing more isn’t always better, and how to pinpoint the exact area that’s holding you back. Listeners will walk away with: A clear understanding of the sequence behind business growth The warning signs of a mindset block (even if you think your mindset is solid) How to measure if your visibility efforts are actually working What to look for if people are engaging but not buying How to tell the difference between a strategy issue and a numbers game Action Step: Chontelle sets a short but powerful task to help listeners uncover their current business bottleneck and get clarity on what needs focus right now. Need help working this out? Chontelle invites listeners to book a free Roadmap Call where she’ll personally help identify your business bottleneck and map out a plan for fixing it. Click here to book a call.

In this episode of Six Figure Systems, Chontelle tackles one of the biggest questions every ecommerce side hustler eventually asks: When is the right time to leave my job and go full time in my business? Drawing from her own journey of walking away from a secure, high-paying government role, Chontelle shares the three non-negotiables she believes every business owner should hit before making the leap. She unpacks why leaving too early (even with all the passion and commitment in the world) can actually derail your dreams and what to have in place to avoid that. Here’s what she covers in this episode: ✅ Why more time in your business doesn’t always mean more success ✅ The exact income you need to be paying yourself before quitting your job ✅ The sacrifices that come with ditching your steady paycheque and how to be mentally prepared for them ✅ Why strategy and alignment matter more than just being busy ✅ How to know if your business has the traction and scalability to support you full time This episode is a must-listen if you’ve been dreaming of giving your boss the boot but want to do it smart. 👉 Ready to stop throwing spaghetti at the wall and start scaling sustainably? Book a free roadmap call with Chontelle [click this link] and get crystal clear on your next steps.

Title: The 7 Mistakes Killing Your E-Commerce Growth Description: In this episode of Six Figure Systems, Chontelle isn’t here to fluff up your mindset. She’s sharing the kind of honest business advice she wishes someone had given her when she was in the trenches of building her ecommerce brand. If sales still feel hard and unpredictable, it’s not your product, your pricing, your work ethic, or your website. Chontelle breaks down the 7 biggest mistakes that are keeping product-based business owners stuck, exhausted, and wondering what they’re missing. In this episode, Chontelle shares: Why social media can’t be your main marketing strategy What to do instead of “just posting more” Why traffic isn’t your problem (yet sales are still flat) The nurture phase most founders skip (and why it’s costing you) How NOT knowing your numbers will stall your growth What happens when you keep winging it Why chasing likes and followers is the biggest distraction of all And yes, she also finally reveals whether the mascara she was sucked into buying actually lived up to the hype 😉 If you're ready for consistent, scalable sales without burning out, this is a must-listen. Links & Mentions: Want to work with Chontelle? Book a free roadmap call here to see if Chontelle can help you Follow on Instagram: @chontellefossey

Episode Summary: In this eye-opening episode, Chontelle pulls back the curtain on a harsh truth many e-commerce entrepreneurs need to hear: working harder isn’t the answer. Working smarter with a repeatable system is. Chontelle shares her journey from a burnt-out corporate leader to a multi-business owner with consistent $10K months, all made possible by ditching the duct-tape tactics and building a scalable, automated sales system. She reveals the exact reasons most product-based business owners stay stuck despite trying every strategy under the sun, and why more effort doesn’t always equal more results. If sales in your business feel sporadic, unpredictable, or totally exhausting, this episode will flip the switch. Learn the five essential steps every customer journey must follow and why missing even one can sabotage your growth. Packed with real talk, proven strategy, and a refreshing dose of clarity, this episode is a must-listen for anyone serious about scaling their e-commerce brand without sacrificing their sanity. What You'll Learn in This Episode: Why isolated tactics (like posting on socials or running sales) aren’t moving the needle The 5-step customer journey that turns browsers into buyers How Chontelle scaled her plant business during lockdown using this exact system What every e-commerce owner needs to stop doing today How to trade hustle for a sustainable, scalable strategy Links Mentioned: 🎯 Ready to stop winging it and start scaling?Join Chontelle's upcoming Set and Forget Sales System Masterclass. Your next step to creating consistent, reliable revenue on autopilot. Sign Up Here.  Learn more about the Pomodora Technique for time management

In this episode of Six Figure Systems, Chontelle breaks down a frustrating moment every ecommerce business owner has faced - when someone adds to cart but doesn’t complete the checkout. She shares why this is completely normal, and what to do instead of spiralling into self-doubt or obsessing over Shopify analytics. Listeners will walk away with: The real reason behind abandoned carts (it’s not your website!) How many visits it actually takes before someone is ready to buy Why “just getting more traffic” is not the solution Three essential email strategies that turn browsers into buyers A case study of a small list that generated over $2,000 in sales - on autopilot Tips to write compelling, high-converting emails (without sounding salesy) If you’re ready to move beyond one-off sales and start building a predictable system that works behind the scenes then this episode is a must-listen. Resources & Mentions: Grab Chontelle’s free Welcome Sequence Templates here Want support with your email marketing strategy? DM Chontelle on Instagram @chontellefossey Need to find the perfect subject line? Try Subjectline.com

In this week’s episode of Six Figure Systems, Chontelle shares a deeply personal and powerful reflection on the one thing that silently holds many business owners back, and how to finally move past it. What starts as a surprising health scare leads into a raw and relatable chat about mindset, self-sabotage, and the quiet excuses we don’t even realise we’re telling ourselves. Chontelle unpacks: What a skin cancer diagnosis taught her about ignoring the signs How her weight loss journey mirrored the same struggles many face in business Why knowing what to do isn't always enough The subtle (but dangerous) stories we tell ourselves that keep us stuck A simple mindset shift that helped her take uncomfortable action – and finally get results Listeners will walk away with new awareness of the hidden roadblocks standing between them and their goals – and how to start removing them. 🎧 Tune in now to learn why mindset isn’t just a buzzword – and how it might be the missing piece in your business growth. Doors to Send and Scale are currently open, with $500 off and only two spots remaining. If you're ready to take action with the right support, now’s your chance. 👉 [Check it out here]

Most new ecommerce business owners think the answer to more sales is to do more. More posts, more products, more late nights. But hustling harder isn’t a business strategy, and it’s not sustainable. In this episode of Six Figure Systems, host Chontelle Fossey shares why “doing more to sell more” will only get you so far, why ads and endless learning aren’t the golden ticket, and why showing up on socials alone won’t build a profitable business. Chontelle explains what a true sales system looks like, one that gets seen, drives traffic, nurtures your audience, and converts them into paying customers on repeat. Why manual effort has its limits The real reason ads don’t work without a system in place Why only 2–3% of followers see social posts (and why that matters) The four parts of a scalable sales system that actually works For those ready to move beyond hustle and finally build a business that pays them consistently, Chontelle invites listeners to her free masterclass: Set It and Scale It - How to Reach Consistent $10k Months and Get Predictable, Reliable Sales. Register for free here

In this refreshingly honest episode of Six Figure Systems, Chontelle answers a big question: Can anyone be a successful entrepreneur? Her answer might surprise you, because it’s a firm “no.” But it’s not about being born with some secret talent. Chontelle shares the 10 traits and behaviours she believes are non-negotiables for success, based on her own journey from corporate leadership to running three thriving businesses — and coaching hundreds of ecommerce founders along the way. Listeners will learn: ✅ Why mindset isn’t just helpful - it’s essential ✅ The biggest sales mistake many ecommerce founders don’t realise they’re making ✅ Why a 30%+ returning customer rate could be hurting your growth ✅ The spending habit that’s sabotaging more small businesses than it’s helping ✅ Why “building on borrowed land” (socials) is risky and what to do instead ✅ What separates action-takers from those stuck in idea-mode This episode is a must-listen for anyone wondering if they really have what it takes, or who’s tired of the “just manifest it” advice and wants a practical roadmap. 🎧 Tune in for straight talk, solid strategy, and the reminder that while not everyone will succeed, anyone willing to do the work absolutely can.

If sales feel like a guessing game, this episode of Six Figure Systems, is essential listening. Chontelle shares her personal journey from scattered strategies to building a reliable sales system that delivers consistent results, without relying on luck, constant social posting, or throwing money at ads. Listeners will learn: ✅ Why common tactics like redesigning your website or posting more don’t move the needle ✅ The turning point that changed everything in her ecommerce journey ✅ How to identify what’s really holding back your sales ✅ The 3 simple metrics to track weekly for sustainable growth ✅ The free tool she uses (and still uses every Monday) to keep her sales system in check The episode introduces The Predictable Sales Scorecard, a free tool that shows ecommerce business owners exactly where to focus and what to fix in order to scale sustainably. 📥 Download the Predictable Sales Scorecard: https://www.chontellefossey.com/sign-up-page-predictable-sales-scorecard This episode is perfect for ecommerce founders who are tired of inconsistent sales and want a clear, strategic path forward. Chontelle breaks it down with honesty, simplicity, and a system that’s actually doable even if marketing isn’t your favourite thing. 🎧 Tune in and finally feel in control of your sales again

In this episode, Chontelle tackles a question that comes up all the time inside her coaching program—how to send emails (and show up on socials) without sounding pushy or salesy. She shares: Why most product-based business owners are stuck selling to only one type of buyer The three types of customers every ecommerce brand needs to understand The power of storytelling and how it connects at a deeper emotional level A personal story about a $100 mascara and what it teaches us about selling with impact How to stop surface-level selling and start making people feel something Whether it's mascara, a red dress, or homemade mayo (yep, that’s in there too), Chontelle shows how the best marketing doesn't scream buy now - it tells a story that sticks. Perfect for product-based biz owners who want more sales without sounding like a walking billboard. Connect with Chontelle on socials: Instagram or Facebook and don't forget to submit a review or rating for this episode. 

In this episode of Six Figure Systems, Chontelle speaks directly to established ecommerce business owners who are ready to take things to the next level. The sales are coming in, now it’s time to scale them. She shares why making sales is not the same as having a scalable business, and what most strategies completely miss when it comes to the customer journey. Listeners will hear why visibility alone isn’t enough, why social media and markets are exhausting strategies, and the real reason scaling feels harder than it should.  This episode is a must-listen for anyone who wants a business that gets seen, drives traffic, and makes sales on repeat, without doing more to get more. What’s Inside This Episode: The difference between making sales and scaling them Why scaling is hard (and why that’s normal) What most ecommerce strategies get wrong The truth about customer behaviour: 5–8 visits before buying Why social media and markets don’t support scale When to outsource (and why not too soon) What the Repeatable Sales System™ actually includes Details about Chontelle’s new program Send & Scale Links & Resources: 🔗 Join Send & Scale: Click here to join 🎉 Early bird pricing available now Connect with Chontelle on Instagram or Facebook