Six Figure Systems

Most ecommerce brands are leaving a significant amount of revenue on the table - often without even realising it. In this episode, host, Chontelle Fossey explains why many ecommerce businesses generate only a small percentage of their revenue from email marketing, despite email having the potential to contribute 30% or more of total sales. Drawing on her own experience scaling an ecommerce business and eventually leaving her corporate job, Chontelle shares how mastering email marketing transformed her revenue and created a more predictable sales system. She also breaks down a simple truth many founders overlook: ecommerce is fundamentally a formula. Revenue is driven by three key numbers: Traffic × Conversion Rate × Average Order Value When used strategically, email marketing can improve all three - helping businesses generate more revenue from the audience they already have. In this episode, Chontelle explores: Why so many ecommerce brands struggle to generate meaningful revenue from email The simple formula that drives ecommerce growth How email marketing improves conversion rate, average order value and customer lifetime value The three core components of a high-performing email sales system Why treating email as an afterthought prevents it from becoming a reliable revenue channel If you’ve ever felt like your email marketing is inconsistent, confusing, or simply not working the way it should, this episode will help you understand why, and what needs to change. Chontelle also shares details about her upcoming Build Your Email Sales System Bootcamp, a free four-day training designed to help ecommerce founders create a clear strategy for their email marketing. By the end of the bootcamp, participants will have a plan for the emails their business should be sending and a framework for turning their email list into a consistent revenue channel. Save Your Seat Join the Free Build Your Email Sales System Bootcamp 📩 Register here: https://www.chontellefossey.com/Buildyouremailsalessystemmarch The bootcamp runs 24–27 March and is designed to help ecommerce founders simplify email marketing and start generating more sales from their list. Connect With Chontelle Instagram: Instagram

In this episode of Six Figure Systems, Chontelle Fossey wraps up her three-part marketing strategy series by diving into conversion and helping eCommerce business owners understand why sales often feel inconsistent. Building on the previous episodes on attraction and nurture, Chontelle explains that conversion is not something you “fix” in isolation. Instead, it is the natural outcome of everything that happens earlier in the marketing funnel. Rather than jumping straight to tactics like changing website copy, adjusting pricing, or running discounts, Chontelle encourages business owners to step back and diagnose the real problem inside their funnel. Throughout the episode, she introduces three possible reasons why sales may not be happening: a traffic problem, a conversion problem caused by weak nurture, or a lack of buyer psychology triggers that help customers make a decision. She explains how attraction, nurture, and conversion work together, and why focusing on the wrong stage of the funnel can lead to wasted time and frustration. Listeners are guided through the key metrics that can help identify where the true bottleneck lies. Chontelle highlights the importance of understanding website traffic levels, returning visitor rates, and conversion rates, explaining how these numbers reveal whether a brand needs to focus on getting seen, strengthening its nurture strategy, or improving the buying experience. The episode also explores the role of buyer psychology in helping trusted audiences move from intention to action. Chontelle breaks down the impact of exclusivity, scarcity, urgency, social proof, and reassurance in reducing hesitation and making purchasing decisions easier for customers who already know, like, and trust the brand. By the end of the episode, listeners will have a clear framework to diagnose their own marketing funnel and identify the specific area that needs strengthening. Rather than chasing trends or trying to fix everything at once, Chontelle encourages eCommerce founders to approach their businesses as marketers and problem solvers, focusing on the one constraint that will move their sales forward. This episode completes the series by showing how attraction brings new people into a brand’s world, nurture builds trust and familiarity, and conversion turns that trust into predictable sales when the funnel is properly aligned. Connect with Chontelle Follow or DM Chontelle on Instagram - @chontellefossey Book a FREE Roadmap call - Click here.

In this episode of Six Figure Systems, Chontelle Fossey continues the strategy series by diving into nurture - the most commonly overlooked stage of the customer journey and one of the biggest levers for increasing conversions without increasing traffic. Building on the attraction episode, Chontelle explains how nurture sits at the centre of the funnel and determines whether people progress toward purchase or quietly disappear. She reframes low conversion rates as a trust and readiness issue, rather than a problem with products, pricing, or websites, and normalises the reality that most customers need multiple touchpoints before they buy. Throughout the episode, Chontelle draws on the same nurture framework she teaches inside her bootcamp, outlining the four key elements every nurture strategy must address: overcoming objections, building trust, connecting to the problem or desire the product solves, and clearly communicating what makes the brand different. Rather than positioning USP as a standalone concept, she shows how it is reinforced naturally through consistent messaging over time. The episode highlights why nurture is about more than driving clicks back to a website. Chontelle explains how ongoing brand connection, familiarity, and alignment play a critical role in helping future buyers feel confident choosing one brand over another - especially in competitive markets. Email marketing is positioned as a core nurture tool, not because it drives instant sales, but because it allows businesses to show up consistently, reinforce trust, and support the customer journey at scale. Listeners are guided through how to measure nurture effectively, with a focus on returning visitor rate, engagement trends, and how ease of conversion improves as trust builds. Chontelle also calls out common nurture mistakes, such as only showing up during promotions or overwhelming subscribers with information, and explains how these behaviours quietly stall growth. This episode is designed for eCommerce business owners who are getting attention but want more predictable, sustainable sales. It sets the foundation for the final episode in the series, where Chontelle will focus on conversion and show how to turn trust and readiness into sales without pressure or burnout.      

In this episode of Six Figure Systems, Chontelle Fossey kicks off a new three-part strategy series by focusing on attraction - the foundation of every scalable eCommerce business. Building on the Marketing Playbook series, this episode helps business owners understand why attraction must come before nurture and conversion, and why inconsistent demand is often the real reason sales feel unpredictable. Chontelle reframes attraction through the lens of a funnel, explaining why the top of the funnel requires the greatest volume and how every stage below it naturally narrows. Rather than focusing on visibility alone, Chontelle emphasises the importance of attracting with intention. She explains why being seen without a retention strategy leads to wasted effort, and how capturing attention through email lists and owned channels creates leverage, control, and long-term growth. Listeners are encouraged to think beyond social media and explore multiple attraction channels, including organic content, collaborations, and paid strategies, while always considering where people are being guided next. Throughout the episode, Chontelle outlines the benefits of strengthening attraction, including reduced pressure on conversions, more consistent momentum, and a calmer approach to growth. She shares practical ways to build demand without chasing sales, such as choosing a primary attraction lever, pairing visibility with retention, and optimising capture points to turn attention into future buyers. The episode also covers how to measure attraction effectively, highlighting the importance of tracking traffic, list growth, and sources of attention on a weekly basis. Chontelle reinforces that attraction success is not measured by immediate sales, but by the steady increase of qualified people entering the system. This episode is designed for eCommerce business owners who want to stop relying on short-term sales pushes and instead build sustainable demand that supports nurture and conversion over time. It sets the stage for the next episode in the series, where Chontelle will dive into nurture and show how to turn attention into trust and long-term engagement.

In this wrap-up episode of Six Figure Systems, Chontelle Fossey brings the entire six-part Head of Marketing series together and helps eCommerce business owners shift from effort-driven marketing to calm, strategic leadership. This episode is designed to create clarity, not overwhelm. Rather than introducing new frameworks or tactics, Chontelle revisits the core ideas from each part of the series and shows how they work together as one cohesive marketing system. The focus is on stepping fully into the role of CEO, leading marketing with intention, and trusting a repeatable process rather than reacting to noise, trends, or pressure. Chontelle walks listeners back through the progression of the series, from owning the Head of Marketing role, to understanding the sales formula, building a 12-month blueprint, aligning marketing to the customer journey, implementing a weekly operating rhythm, and finally optimising what works while letting go of what doesn’t. Each concept is reframed as part of a long-term approach to sustainable growth, rather than something to be executed perfectly. The episode places strong emphasis on anchoring into the 12-month blueprint and choosing a clear monthly focus across attraction, nurture, or conversion. Chontelle explains how honouring this focus removes chaos from marketing decisions and makes it easier to measure progress without emotion. She also reinforces the importance of the weekly review, decide, execute, measure rhythm as the engine that keeps marketing moving forward in real life. Listeners are guided through how to approach the next 12 months with confidence by committing to consistency, optimisation, and reflection rather than constant reinvention. Chontelle highlights that momentum comes from strengthening what already exists, not from chasing new ideas, and that true scaling feels calm, controlled, and intentional. This episode is for business owners who are ready to stop second-guessing their marketing, trust their plan, and lead their growth like a strategic CEO. It serves as both a conclusion to the series and a practical reset for the year ahead.

In Part 6 of the Head of Marketing series on Six Figure Systems, Chontelle Fossey brings the full framework together by showing eCommerce business owners how to scale their marketing without adding chaos, complexity, or pressure. This episode focuses on optimisation as the natural next step after planning, systemising, and establishing a weekly rhythm. Chontelle explains that scaling is not about doing more, trying new tactics every month, or constantly changing direction. Instead, it is about maximising what is already working, refining what shows potential, and intentionally letting go of what is no longer serving the business. She reinforces the importance of using the 12-month marketing blueprint as the anchor for all decisions, rather than reacting to short-term results or emotions. The episode revisits the attraction, nurture, and conversion framework, showing how each month in the year has a specific job to do. Chontelle walks listeners through how to review performance at the end of each month based only on that month’s primary focus, rather than judging success purely on revenue. This approach creates clarity, reduces overwhelm, and makes marketing data feel useful instead of stressful. A core theme of the episode is the optimisation loop of review, decide, execute, and measure. Chontelle breaks down how to use this loop to make confident decisions about what to amplify, what to refine, and what to drop, ensuring marketing efforts become more effective over time rather than more complicated. She emphasises that changing one thing at a time is what allows business owners to learn from their data and build momentum without losing control. By the end of the episode, listeners are encouraged to see marketing as a long-term system rather than a series of disconnected campaigns. This episode is designed to help eCommerce founders approach growth with confidence, discipline, and clarity, using optimisation to create steady momentum throughout the year instead of relying on constant reinvention.

In Part 5 of the Head of Marketing Series on Six Figure Systems, Chontelle Fossey brings strategy into real life by showing eCommerce business owners how to translate their 12-month marketing blueprint into calm, repeatable weekly execution. This episode follows naturally from the previous conversations around ownership, metrics, long-term planning, and systems. Chontelle explains why marketing often feels chaotic even when there is a solid plan in place, and how the missing link is usually a lack of weekly intent. Without this layer, business owners tend to fall back into reactive decision-making, random activity, and constant second-guessing. Chontelle introduces the concept of weekly focus as the bridge between monthly strategy and day-to-day action. Rather than planning tasks or content in advance, she encourages listeners to decide what each week is in service of, based on the primary monthly focus of attraction, nurture, or conversion. This shift allows marketing to feel intentional and aligned, without becoming overwhelming or time-consuming. The episode also outlines a simple weekly marketing operating rhythm designed to remove decision fatigue and support consistency. Chontelle walks listeners through how to review key metrics, make a small number of focused decisions, execute without overcomplicating tasks, and measure progress in a way that supports learning rather than judgement. She reinforces that consistency, not intensity, is what drives long-term growth and predictable results. Listeners are guided to see how this weekly rhythm supports their email sales system, increases returning website visits, and naturally improves conversion over time. Chontelle also addresses how to maintain momentum during busy weeks, explaining that keeping the rhythm intact, even in a simplified form, is what prevents marketing from stalling. This episode is designed for eCommerce founders who want marketing to fit into real life, rather than compete with everything else in the business. By the end of the episode, listeners will understand how to lead marketing with clarity and confidence at a weekly level, without falling back into overwhelm or reactive behaviour.

In Part 4 of the Marketing Playbook Series on Six Figure Systems, Chontelle Fossey breaks down the missing piece behind “random” sales months: an email sales system that supports the real customer journey. This episode reframes email marketing as more than newsletters or occasional sends. Chontelle explains why email has one of the highest ROIs in marketing, but only when there’s a strategy behind the sends, and how an always-on email system can create reliable, predictable revenue without needing constant launches, promos, or more effort every week. Listeners will learn why most customers don’t buy on their first visit, how email supports repeat website visits (which naturally improves conversion), and what foundational components make email your most sustainable sales channel. In this episode, you’ll learn: Why “more sales” isn’t a strategy, and why systems create predictability The real customer journey (and why most brands market as if it’s only two steps) Why people typically need multiple website visits before they buy How email supports know-like-trust, repeat visits, and conversions Why email should be driving a meaningful portion of total eCommerce revenue when set up properly What Chontelle covers: the core components of an email sales system This episode outlines the “always-on” foundation that allows sales to happen more consistently, including: Retention: converting website visitors into subscribers (so they don’t walk in the front door and straight out the back) Nurture: building trust through a strategic welcome flow that handles objections and reinforces value Conversion: sending click-worthy emails that drive repeat website visits and consistent sales Rather than relying on social algorithms or paying repeatedly to re-acquire the same traffic, this approach positions email as the channel that brings people back — again and again — in a way that supports real buying behaviour. Connect with Chontelle: If listeners want Chontelle’s support to build an email sales system that creates sustainable, systemised growth, they can: 👉 DM Chontelle on Instagram @chontellefossey with the word “SYSTEM” Chontelle will send details of her upcoming bootcamp - Build your Email Sales System Bootcamp and add them to the next bootcamp waitlist, so that they don't miss out. 

In Part 3 of the Marketing Playbook Series, Chontelle Fossey helps eCommerce business owners step out of reactive marketing and into long-term, strategic planning. Building on the foundations of ownership (Part 1) and metrics (Part 2), this episode walks listeners through how to create a 12-month marketing blueprint, without diving into tactics, content calendars, or day-to-day execution. Chontelle explains why most marketing feels overwhelming when business owners only look at the current week or month, and how zooming out to a full-year view instantly creates clarity, calm, and better decision-making. This episode emphasises the importance of using last year’s performance data as an input, not a limitation, and introduces a simple framework for assigning each month a clear marketing focus based on attraction, nurture, or conversion. In this episode, you’ll learn: Why a 12-month view removes urgency and overwhelm from marketing How to use last year’s month-by-month performance to plan more intelligently What a marketing blueprint is and what it is not The three types of marketing months every eCommerce brand needs Why deciding what and when matters before worrying about how The three marketing focuses covered: Attraction: increasing visibility and demand Nurture: building trust and repeat website visits Conversion: driving revenue through launches or promotions Listeners are guided to assign just one primary focus per month, creating structure without pressure. Tangible actions to take this week: Review last year’s revenue month-by-month and identify patterns Create a simple 12-month view of the year ahead Assign each month a primary marketing focus: attraction, nurture, or conversion Sense-check the flow of the year to ensure balance Write one sentence per month clarifying what marketing is focused on and why These actions are designed to help listeners build a calm, realistic plan that supports growth — without locking them into rigid tactics. What’s coming next in the series: In Part 4, Chontelle introduces the always-on marketing systems that support sales year-round and explains how these systems reduce pressure during conversion-focused months. This episode is ideal for eCommerce founders who want to stop reacting, start leading, and build a marketing plan that actually fits real life. Connect with Chontelle Connect on Instagram Want Chontelle's support this year? Book a FREE Roadmap call to see how Chontelle could support you

In Part 2 of the Marketing Playbook Series, Chontelle Fossey breaks down the numbers that truly matter in an eCommerce business and why tracking the wrong metrics (or none at all) is one of the fastest ways to feel overwhelmed, reactive, and stuck. This episode is designed to help eCommerce founders move away from vague goals like “I want more sales” and instead understand that eCommerce growth follows a clear, measurable formula. Chontelle explains how revenue is driven by three core inputs - traffic, conversion rate, and average order value and how strengthening even one of these can positively impact the bottom line. She also introduces the concept of stepping-stone goals, helping listeners sense-check whether their current targets are actually aligned with the bigger outcome they want to achieve. In this episode, you’ll learn: Why “more sales” is not a strategy and what to focus on instead The simple eCommerce formula behind predictable revenue The three areas every Head of Marketing must measure: attraction, nurture, and conversion Why improving returning visitor rate naturally lifts conversion without needing more traffic Why tracking metrics weekly (not monthly) leads to calmer, more confident decision-making The key metrics discussed in this episode: Website traffic Conversion rate Average order value Returning visitor rate These metrics act as leading indicators — helping business owners identify what to strengthen before revenue becomes inconsistent. Tangible actions to take this week: Clearly define the primary outcome being worked toward (beyond “more sales”) Identify whether the biggest opportunity lies in attraction, nurture, or conversion Commit to tracking traffic, conversion rate, and average order value weekly Add returning visitor rate as a nurture metric to measure trust and brand momentum Ensure every marketing activity has a clear purpose and a metric attached to it What’s coming next in the series: In Part 3, Chontelle walks through how to map marketing activity for the year, ensuring every campaign, piece of content, and email aligns with the metrics and stepping stones identified in this episode. Ready for personalised support? If marketing still feels unclear or disconnected from revenue, Chontelle offers 1:1 Marketing Roadmap Calls to help eCommerce business owners: identify their biggest growth levers prioritise what actually matters and build a clear, achievable marketing plan Book a roadmap call here: Click here. Connect with Chontelle If this episode sparked questions or clarity, listeners are invited to DM Chontelle on Instagram: 👉 @chontellefossey  

Marketing shouldn’t feel chaotic, overwhelming, or like something you’re constantly behind on, yet for many eCommerce business owners, it does. In this first episode of the Head of Marketing Series, Chontelle Fossey challenges a core belief that keeps brands stuck: the idea that marketing is something to outsource, react to, or “try to fit in” when there’s time. Instead, this episode reframes marketing as a leadership role, one that every eCommerce founder already holds, whether they realise it or not. This episode is not about tactics, trends, or doing more. It’s about stepping into the role of Head of Marketing, gaining clarity, and replacing overwhelm with structure and confidence. Listeners will walk away understanding why marketing feels hard, what the Head of Marketing role actually involves, and how to start leading marketing with intention, even if it’s previously felt confusing or intimidating. In this episode, you’ll learn: Why marketing feels overwhelming when there’s no leadership lens What a Head of Marketing actually does (and what they don’t) The mindset shift required to stop reacting and start leading How clarity, not more tactics, removes marketing stress Why you don’t need to be an expert to run effective marketing Tangible actions covered in this episode: How to formally claim the role of Head of Marketing in your business How to define what marketing is responsible for (and what it isn’t) How to create a simple “marketing command centre” to centralise decisions, priorities, and plans These actions are designed to be implemented immediately — no tools, no tech overwhelm, no complicated systems required. Who this episode is for: eCommerce founders who feel overwhelmed by marketing Business owners who want more predictable, calm growth Brands relying on agencies or freelancers but lacking clarity Anyone ready to stop guessing and start leading their marketing What’s coming next in the series: In Part 2, Chontelle breaks down the numbers every Head of Marketing needs to understand, and how using data (not emotion) makes marketing simpler, clearer, and far more effective.

In this episode of the Six Figure Systems podcast, Chontelle delivers a much-needed end-of-year pep talk for ecommerce business owners feeling flat about their 2025 results. If you're staring down the final weeks of the year and wondering why your sales aren’t where you’d hoped, then this one’s for you. With her signature blend of strategy and real talk, Chontelle walks listeners through the common trap of doing "all the things" but getting nowhere fast. She unpacks: Why taking an emotional approach to your results could be keeping you stuck The three-part question every business owner must answer before stepping into 2026 The power of focusing on one aligned strategy and mastering it The real reason sales might not be coming in (hint: it's not your product) Her personal story of finally hitting health goals, and why business goals are no different Listeners will walk away with a clear understanding of: What to measure each week in your ecommerce business How to identify the exact strategy that suits your energy, lifestyle and goals Why “dabbling” is the enemy of results How Chontelle’s email marketing strategy delivers consistent results, without the hustle And if you're ready to stop spinning your wheels and finally make consistent sales in 2026, Chontelle invites you to book a free roadmap call or join her January bootcamp where she'll walk you through how to set up a sales system, step-by-step. Links mentioned: Watch the 3 Metrics that Matter YouTube Video here. Book a Free Roadmap Call with Chontelle here. This episode is perfect for: Ecommerce business owners feeling stuck or deflated about their 2025 results Side hustlers ready to treat their business like a business in 2026 Anyone who wants to scale sales without working more hours or spending more on ads

In this refreshingly honest episode, Chontelle shares what’s really going on behind the scenes of her business right now, from recording in her red fluffy dressing gown to scrambling to fit in a gym session between December downpours. With one eye on Christmas and the other on 2026, Chontelle brings you 7 real-talk strategies you’ll want to take into the new year if scaling your business is on your agenda. These are the must-dos (and a few don’ts) that’ll fast-track your growth, without relying on more hustle or throwing money at ads. She covers: Why motivation isn’t your business bestie and what to lean on instead How to stop expecting instant results (and what to focus on instead) Why outsourcing could be the smartest investment you make in 2026 The mindset shifts that’ll make or break your business What most business owners get wrong about productivity and to-do lists How to surround yourself with people who pull you forward, not hold you back Plus, Chontelle opens up about the emotional tug-of-war of switching off for the holidays while still dreaming big for the year ahead. If you're feeling a bit tired, a bit scrambly, but still quietly ambitious, this one’s for you. ✨ Let 2026 be the year you stop winging it and start working smart. 🔗 Don’t forget to screenshot and share your fave takeaway from this episode on Instagram and tag @chontellefossey - Chontelle loves hearing what hits home for you!

As the year wraps up, many e-commerce business owners are feeling the pressure. In this heartfelt December episode of Six Figure Systems, host Chontelle Fossey takes a step back from the hustle to normalise the emotions that often surface in the final stretch of the year- exhaustion, self-doubt, and a nagging sense of “I should’ve done more.” Chontelle shares four powerful reflections that have reshaped how she approaches her work, her businesses, and her time. These aren’t fluffy mindset tips - they’re practical shifts that any overwhelmed business owner can adopt right now to feel more in control, less frazzled, and re-energised for the year ahead. From smarter planning and batching, to rethinking your to-do list, and making mundane tasks feel more manageable - this episode is a December reset for the modern ecomm founder who’s doing hard things (and needs a reminder of just how far they’ve come). In this episode, listeners will learn: Why most business owners feel flat in December (and why it’s normal) The sneaky reason to-do lists can leave you drained A simple shift that makes mundane tasks more enjoyable How to reflect in a way that actually helps you move forward Why batching tasks and flexible planning can save your sanity How to end the year feeling proud, not panicked This episode is the permission slip many founders need - to slow down, reflect with purpose, and reset their energy before a fresh new year begins. 🎧 Perfect for listening while packing orders, walking the dog, or sipping your favourite summer drink.

In this refreshingly honest episode of Six Figure Systems, Chontelle shares a personal health update that surprisingly mirrors the exact formula needed to grow a successful e-commerce business. After realising that weight loss was easier when it became a numbers game, calories in versus calories out, she draws the same comparison to business growth. Turns out, growing an online store isn’t about doing all the things. It’s about understanding which metrics matter, knowing your starting point, and measuring what moves the needle. Chontelle breaks down the only three numbers that matter when scaling your sales: traffic, conversion rate, and average order value and how to reverse-engineer your way to consistent $10k months using a simple (but powerful) equation. This episode is packed with practical advice, relatable real-life examples, and a reminder that it doesn’t have to feel so hard. If you’ve been spinning your wheels and getting nowhere, this is your sign to pause, focus, and choose ONE metric to improve first. In this episode, you’ll learn: Why tracking your sales alone is keeping you stuck How to reverse-engineer your monthly revenue goal The formula to calculate how much website traffic you actually need Simple strategies to improve your conversion rate, traffic or AOV — without doing more The importance of benchmarking before changing anything Why data (not emotions) should drive your decisions If you’re tired of guessing, overwhelmed by your to-do list, and wondering why the sales aren’t flowing, this episode will give you clarity and a clear path forward. 🎧 Tune in now for a no-fluff chat that might just be your lightbulb moment. Links to Connect with Chontelle Website: https://www.chontellefossey.com/ Instagram: https://www.instagram.com/chontellefossey/  

In this episode of Six Figure Systems, listeners are treated to a behind-the-scenes look at what really goes on during a Klaviyo email audit. After recently reviewing eight real accounts, host Chontelle Fossey, shares the most common patterns and missed opportunities she’s seen, and why these aren’t failures, but wide-open doors for growth. From poor popup performance to skeleton flows and forgotten deliverability settings, each insight is shared with warmth, clarity, and zero judgement. Whether you’ve had an audit with Chontelle already, or you’re just starting to dabble in Klaviyo, this episode is full of lightbulb moments designed to energise and empower. You’ll learn: What deliverability actually means, and why your score matters How to tell if your popup is converting (and what to tweak if it’s not) Why your email revenue might be low, and how to fix it The ideal campaign send frequency (hint: it’s probably more than you’re doing now) The key difference between flows that convert and ones that don’t How one reusable master template can save hours and boost conversions Plus, there’s a refreshingly honest take on why low numbers isn’t a problem, they’re simply signals. Signals that point to what’s possible. If email marketing feels confusing or underwhelming right now, this episode will give you the clarity (and confidence) you’ve been craving. It’s not about doing more, it’s about doing the right things, consistently. Mentioned in this episode: Klaviyo Email Audits - Link to book yours (before they book out) Sarah Wood Coaching (Perimenopause support + personalised 12-week health plan) - Link to Sarah's Instagram. DM Chontelle on Instagram: @chontellefossey with the word audit if you’d like to find out more.

Let’s be honest… business finances can feel like a total snoozefest. But ignoring your numbers? That’s the fastest way to make a mess. In this episode, host, Chontelle Fossey, sits down with her husband Craig (who also happens to be a numbers whiz) to break down the bare minimum you need to know to manage your money like a boss. We’re talking P&Ls, profit vs cash flow, setting up your bank accounts the smart way, and what to do so you’re not panicking when your tax bill rolls in. It’s finance without the fluff - made for product-based business owners who glaze over at the mention of spreadsheets. You don’t have to love numbers… but you do need to understand a few key ones if you want your biz to actually pay you. Here's what's covered: Why separating your bank accounts is the best first step How much to set aside for tax (and how to not spend it!) Profit vs revenue vs cash flow and what’s the difference? The truth about investing in your biz vs doing it lean Simple signs that it’s time to get some help with your finances This is an episode not to be missed if you want to run a profitable business that pays you, not drains you.  It might sound boring, but if you want to be a CEO and not a small business owner, this is an episode you need to prioritise!

In this episode of Six Figure Systems, Chontelle shines a spotlight on the bottlenecks that quietly stall growth in ecommerce businesses—and why identifying the right one is key to moving forward. She unpacks the four core bottlenecks that every product-based business will hit at some point: mindset, attraction, nurture and conversion. With personal insights and practical examples, Chontelle explains why doing more isn’t always better, and how to pinpoint the exact area that’s holding you back. Listeners will walk away with: A clear understanding of the sequence behind business growth The warning signs of a mindset block (even if you think your mindset is solid) How to measure if your visibility efforts are actually working What to look for if people are engaging but not buying How to tell the difference between a strategy issue and a numbers game Action Step: Chontelle sets a short but powerful task to help listeners uncover their current business bottleneck and get clarity on what needs focus right now. Need help working this out? Chontelle invites listeners to book a free Roadmap Call where she’ll personally help identify your business bottleneck and map out a plan for fixing it. Click here to book a call.

In this episode of Six Figure Systems, Chontelle tackles one of the biggest questions every ecommerce side hustler eventually asks: When is the right time to leave my job and go full time in my business? Drawing from her own journey of walking away from a secure, high-paying government role, Chontelle shares the three non-negotiables she believes every business owner should hit before making the leap. She unpacks why leaving too early (even with all the passion and commitment in the world) can actually derail your dreams and what to have in place to avoid that. Here’s what she covers in this episode: ✅ Why more time in your business doesn’t always mean more success ✅ The exact income you need to be paying yourself before quitting your job ✅ The sacrifices that come with ditching your steady paycheque and how to be mentally prepared for them ✅ Why strategy and alignment matter more than just being busy ✅ How to know if your business has the traction and scalability to support you full time This episode is a must-listen if you’ve been dreaming of giving your boss the boot but want to do it smart. 👉 Ready to stop throwing spaghetti at the wall and start scaling sustainably? Book a free roadmap call with Chontelle [click this link] and get crystal clear on your next steps.

Title: The 7 Mistakes Killing Your E-Commerce Growth Description: In this episode of Six Figure Systems, Chontelle isn’t here to fluff up your mindset. She’s sharing the kind of honest business advice she wishes someone had given her when she was in the trenches of building her ecommerce brand. If sales still feel hard and unpredictable, it’s not your product, your pricing, your work ethic, or your website. Chontelle breaks down the 7 biggest mistakes that are keeping product-based business owners stuck, exhausted, and wondering what they’re missing. In this episode, Chontelle shares: Why social media can’t be your main marketing strategy What to do instead of “just posting more” Why traffic isn’t your problem (yet sales are still flat) The nurture phase most founders skip (and why it’s costing you) How NOT knowing your numbers will stall your growth What happens when you keep winging it Why chasing likes and followers is the biggest distraction of all And yes, she also finally reveals whether the mascara she was sucked into buying actually lived up to the hype 😉 If you're ready for consistent, scalable sales without burning out, this is a must-listen. Links & Mentions: Want to work with Chontelle? Book a free roadmap call here to see if Chontelle can help you Follow on Instagram: @chontellefossey