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© 2025 ppc.zone | New Perspectives and Insights for Digital Marketers
Description
ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills.
During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions from the moderator & the global live audience.
The events are scheduled for different days & times to accommodate various time zones. Recordings will always be made available afterwards on YouTube and the major podcast apps.
Want to speak at ppc.zone? Applications are open to all - visit https://ppc.zone to learn more
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Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine.
Danny has spoken at universities, nonprofit conferences, and industry events on paid media strategy, SEO, HubSpot and CRM architecture, AI in marketing, and using post-lead data to optimize campaigns and drive real business outcomes. His talks combine strategic frameworks with practical case studies, helping audiences move from lead generation to revenue impact.
He also serves as an instructor at the University of Houston and is the founder and lead instructor of ODEO Academy. As the host of The Digital Marketing Mentor podcast, Danny is deeply committed to mentorship—helping marketers, founders, and teams build technical skill and strategic confidence.
You can find him on LinkedIn: https://www.linkedin.com/in/dannygavin/
For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026
PPC Zone is sponsored by Usercentrics https://consent.ppc.zone & Optmyzr https://ai.ppc.zone [affiliate links]
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Waqas is the founder of scalix.ai
You can find him on LinkedIn: https://www.linkedin.com/in/khokharwaqas/
For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026
PPC Zone is sponsored by Usercentrics https://consent.ppc.zone & Optmyzr https://ai.ppc.zone [affiliate links]
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Breanne Bartlett is a paid media manager who helps teams understand what their data is actually telling them and what it isn’t. She works at the intersection of Google Ads, conversion tracking, and CRMs, helping marketers optimize for real business outcomes instead of vanity wins.
You can find her on LinkedIn: https://www.linkedin.com/in/breannebartlett
For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026
PPC Zone is sponsored by Usercentrics https://consent.ppc.zone & Optmyzr https://ai.ppc.zone [affiliate links]
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.
You can find her on LinkedIn: http://www.linkedin.com/in/melissamackey
For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025
PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone[affiliate link]
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies like yours. His background is in software engineering of all things, and when he has a spare minute he likes to get synthesizers to make that brrrrreeeeeoooowww sound. But mostly he does marketing.
You can find him on LinkedIn: https://www.linkedin.com/in/aldwin/
For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025
PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone[affiliate link]
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency side and freelance, so he has seen PPC from almost every perspective.
You can find him on LinkedIn: https://www.linkedin.com/in/matt-beswick/
For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025
PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone[affiliate link]
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include audience targeting, smart bidding, email marketing, third-party tools, and the significance of clear communication and expectation management with clients.
Follow Joey on LinkedIn https://www.linkedin.com/in/joey-bidner-16869687/
Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/
Learn more about PPC Zone at https://ppc.zone
Additional podcasts and YouTube channels you may enjoy:
- Marketing O'Clock
- Andrew Lolk Talks PPC
- The Indie PPC Podcast
- Sarah Stemen's Google Ads Strategy Hub
Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and speaks at shows all over the world about marketing on Amazon including SMX Munich, Pubcon, Prosper, and more. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over 15 years of experience of selling online on Amazon, eBay, and other eCommerce venues.
You can find her on LinkedIn: https://www.linkedin.com/in/robynjohnsonaz/
For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025
PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone[affiliate link]
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing tests, and uncovering insights that drive growth. In ad agency roles, she worked with clients including UNIQLO Canada & Conair. Currently, she is building the in-house retail marketing program at Lucky Jack Gear in Portland, OR.
You can find her on LinkedIn: https://www.linkedin.com/in/melaniekatz
For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025
PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone[affiliate link]
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, email marketing, and analytics. A graduate of Harvard University and an EMBA from the Quantic School of Business and Technology, Reva currently resides in Chicago. She has helped hundreds of companies with their digital marketing via her company, helped hundreds more through her mentorship at 1871 and The Founder Institute, among others, and taught several thousand people digital marketing in over 100 countries via her courses on Udemy.
You can find her on LinkedIn: https://www.linkedin.com/in/revaminkoff/
For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025
PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone[affiliate link]
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.
You can find her on LinkedIn: https://www.linkedin.com/in/susan-yen
For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025
Grab your very own Unofficial Google Ads Merch at https://jyll.ca/merch - all proceeds support keeping PPC Zone free and accessible to all!
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt is known for combining technical depth with practical, results-focused insight.
He’s the host of The Paid Search NYC Podcast and organizes regular Paid Search events in New York City, bringing the PPC community together to share ideas, trends, and strategies.
You can find him on LinkedIn: https://www.linkedin.com/in/matt-shenton-10990429
For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025
Grab your very own Unofficial Google Ads Merch at https://jyll.ca/merch - all proceeds support keeping PPC Zone free and accessible to all!
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she brings a strategic lens and hands on expertise to every account. Heidi specializes in modern account structures, full funnel strategy, and uncovering performance opportunities that others miss. She also offers white label strategic support for agencies looking to scale client growth.
You can find her on LinkedIn: https://www.linkedin.com/in/heidisturrock
For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025
Grab your very own Unofficial Google Ads Merch at https://jyll.ca/merch - all proceeds support keeping PPC Zone free and accessible to all!
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Good AF Consulting's Amalia Fowler and Inside Google Ads' Jyll Saskin Gales share a live, unedited conversation originally broadcast on YouTube and LinkedIn. Amalia and Jyll discuss Google Ads strategy in 2025, building a business as a PPC expert, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two PPC besties <3
Follow Amalia on LinkedIn https://www.linkedin.com/in/amaliafowler
Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales
Learn more about PPC Zone at https://ppc.zone
ZATO Marketing's Kirk Williams and Inside Google Ads' Jyll Saskin Gales attended Google Marketing Live 2025 in Mountain View together. In this live, unedited conversation originally broadcast on YouTube and LinkedIn, Kirk and Jyll discussed GML news, writing their bestselling books, growing a brand in PPC, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two leaders in the PPC industry.
Follow Kirk on LinkedIn https://www.linkedin.com/in/ppckirk
Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/
Learn more about PPC Zone at https://ppc.zone
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 60 countries around the world. Over the years Duane has had the opportunity to work with brands including LARQ, Birdies, Pela Case, The Lost Co and Tiger Companies. Him and his team help ecom, DTC and retail brands grow through strategy, PPC marketing, and data.
You can find her on LinkedIn: https://www.linkedin.com/in/duanebrown/
For more from the April 2025 event, visit https://ppc.zone/events/ppc-zone-april-2025
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Marjorie Vizethann has spent 20 years in paid search, helping brands use Google Ads to drive real, measurable growth. She has worked with Fortune 500 companies at top agencies and led strategy for brands looking to scale profitably. Now, as CEO and Co-Founder of Alpine Analytix, she helps health, wellness, and fitness brands turn Google Ads into their most profitable paid acquisition channel. She built Alpine after seeing too many businesses waste budget on one-size-fits-all strategies that don’t deliver.
You can find her on LinkedIn: https://www.linkedin.com/in/marjorievizethann/
For more from the April 2025 event, visit https://ppc.zone/events/ppc-zone-april-2025
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
John Greenhow is the founder of Clickt.ca. During seven years as a Marketing Director, John learned that real success starts with understanding a business’s financial performance, not just what’s happening inside the ad account. John helps businesses break through revenue stalls and profit plateaus with Google Ads strategies that deeply connect ad performance to overall business health. By bridging the gap between Google Ads, sales data, and conversion tracking, he ensures every click is tied to real revenue.
You can find him on LinkedIn: https://www.linkedin.com/in/john-m-greenhow11984/
For more from the April 2025 event, visit https://ppc.zone/events/ppc-zone-april-2025
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
Join Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Santosh Kumar, Founder and CEO of Guided PPC, for this conversation about Jyll's new book, Inside Google Ads: Everything you need to know about Audience Targeting, and how to win with Google Ads in 2025.
Like this episode? Hate this episode? Let us know on LinkedIn
Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales
Inside Google Ads book: https://jyll.ca/book
Inside Google Ads course: https://learn.jyll.ca/iga
Inside Google Ads podcast: https://jyll.ca/insidegoogleads
Follow Santosh on LinkedIn: https://www.linkedin.com/in/dmsantosh
Guided PPC podcast: https://www.guidedppc.com/podcast
The importance of storytelling in PPC (The KPI Conundrum) | Charley Brennand | PPC Zone February 2025
Charley Brennand is the founder of the PPC Academy and an active PPC consultant who’s worked with with household names such as JD Sports, Domino’s & Debenhams. Based in Manchester, Charley is passionate about creating spaces for performance marketers who’ve ever felt underestimated or overlooked.
Through PPC Academy, she’s building a supportive community where people can connect, learn, and grow. Whether it’s her consulting work, community events, or the upcoming Performance MCR conference, Charley brings a real, no-nonsense perspective to the industry, proving that collaboration and kindness go a long way in PPC. She shares her journey, her insights, and why staying connected to the work matters so much.
You can find her on LinkedIn: https://www.linkedin.com/in/charleybrennand/
For more from the February 2025 event, visit https://ppc.zone/events/ppc-zone-february-2025
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new perspectives and insights in the PPC industry
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