Building Your Beauty Brand with Rachel Varga and Kristy Lagourgue

In today’s episode we dive into the all-important topic of setting a proper marketing budget for your medspa. Whether you're just starting out or looking to optimize your current spending, this episode covers the essential elements of building a budget that aligns with your clinic's growth goals and maximizes ROI. From understanding your target audience to leveraging the right marketing channels, you'll gain the knowledge needed to build a smart, sustainable strategy that supports long-term success.Key Takeaways:Learn the Biggest Mistake we see Medspa's making when it comes to their budget.Determining Your Marketing Budget: Learn how to set a realistic budget based on revenue goals, clinic size, and target market.Typical Marketing Budget Range: Discover what most successful medspas allocate to marketing and how to decide what’s right for you.The Role of Online Marketing: Why digital marketing—especially social media, email marketing, and paid ads—plays a crucial role in your strategy.If you’re ready to take your medspa marketing to the next level, check out our free online training for the complete marketing strategy at www.buildingyourbeautybrand.com and we will see you there live!Connect with Us:Follow us on Instagram: @kristylagourgue / @rachelvargaofficialVisit our website for more resources: buildingyourbeautybrand.comhttps://www.buildingyourbeautybrand.com/

In this episode, David Mandell, partner at OJM Group, reveals the secrets to building and protecting your wealth as a practitioner. We dive into strategies for creating a powerful financial plan, safeguarding assets, slashing taxes, making smart investments, securing the right insurance, and planning for a dream retirement. Plus, David shares game-changing advice for practice owners and doctorpreneurs. Don’t miss it!What you’ll learn:Financial Planning:  Learn the importance of creating a multi-disciplinary plan to meet goals, and tactics to get on track early in your career.Asset Protection: Safeguard your wealth from potential liabilities with time-tested tools and tactics.  Tax Reduction: Discover effective methods to minimize your tax liabilities and maximize your savings. Investment Tactics: Learn how to make informed investment choices that can help you build long-term wealth. Insurance Planning: Understand the crucial insurance policies needed to protect your income and assets. Retirement Planning: Prepare for a comfortable retirement with strategies tailored to your needs. Practice Management/Entrepreneurship: Get insights specifically for practice owners and doctorpreneurs. About David MandellPodcast guest David Mandell, JD, MBA -- and his partners at OJM Group -- have recently released their newest financial resource Wealth Strategies for Today’s Physician: A Multi-Media Playbook. The Playbook’s innovative format features over 250 pages of text, complemented by more than 90 links to video and podcast episodes to enhance the reader’s learning experience.  To get your free print copy or ebook download, text BEAUTYBRAND (no spaces) to 844-418-1212 or click the link here:Click here to get your free copy!About Your Hosts:Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses.She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry.More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it.Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization.We look forward to supporting you on your med spa practice building journey!Rachel Varga & Kristy LagourgueLearn more at BuildingYourBeautyBrand.com!

What is the third biggest mistake that Medspas are making in their marketing efforts?🌟 Exclusive Event Invitation 🌟Unlock strategies and insights we've typically reserved for our elite clientele.Learn more at BuildingYourBeautyBrand.com!For Individual Practitioners: Build your personal brand and establish authority in your field. Join our next LIVE and FREE Event at BuildingYourBeautyBrand.com!Places are strictly limited, ensuring you get a personalized experience.Why Should You Attend?With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations.Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence.We look forward to seeing you there!Who Are We?Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses.She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry.More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it.Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization.We look forward to supporting you on your med spa practice building journey!Rachel Varga & Kristy LagourgueLearn more at BuildingYourBeautyBrand.com!

What is the second biggest mistake that Medspas are making, and how to stop making the same mistake?🌟 Exclusive Event Invitation 🌟Unlock strategies and insights we've typically reserved for our elite clientele.Learn more at BuildingYourBeautyBrand.com!For Individual Practitioners: Build your personal brand and establish authority in your field. Join our next LIVE and FREE Event at BuildingYourBeautyBrand.com!Places are strictly limited, ensuring you get a personalized experience.Why Should You Attend?With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations.Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence.We look forward to seeing you there!Who Are We?Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses.She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry.More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it.Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization.We look forward to supporting you on your med spa practice building journey!Rachel Varga & Kristy LagourgueLearn more at BuildingYourBeautyBrand.com!

From a Clinical Trainer and Medspa Marketing Agency owner's perspective, what are the biggest mistakes Medspas are making attracting clients, and establishing practice awareness!🌟 You're Invited to an Exclusive and LIVE Q&A Event  🌟Unlock strategies and insights we've typically reserved for our elite clientele.Get your seat now, and find the time and date that works for you BuildingYourBeautyBrand.com!Build your personal brand and establish authority in your field now! Join our next LIVE and FREE Event at BuildingYourBeautyBrand.com!Places are strictly limited, ensuring you get a personalized experience.Why Should You Attend?With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations.Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence.We look forward to seeing you there!Who Are We?Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses.She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry.More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it.Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization.We look forward to supporting you on your med spa practice building journey!Rachel Varga & Kristy LagourgueLearn more at BuildingYourBeautyBrand.com!

What are the four main 4 archetypes of Medspa patients? Does your location and marketing impact who you're attracting? Who is your and your clinic's ideal patient?🌟 Exclusive Event Invitation 🌟Unlock strategies and insights we've typically reserved for our elite clientele.Learn more at BuildingYourBeautyBrand.com!For Individual Practitioners: Build your personal brand and establish authority in your field. Join our next LIVE and FREE Event at BuildingYourBeautyBrand.com!Places are strictly limited, ensuring you get a personalized experience.Why Should You Attend?With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations.Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence.We look forward to seeing you there!Who Are We?Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses.She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry.More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it.Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization.We look forward to supporting you on your med spa practice building journey!Rachel Varga & Kristy LagourgueLearn more at BuildingYourBeautyBrand.com!

What is the modern Medspa patient looking for in a practitioner? What are they looking for before they even come to see you in the clinic for a consultation? Are integrative modalities in the clinic a plus for the modern Medspa patient, and the companies looking to buy Medspas? How can you stand out in the medical aesthetics world as a practice owner or practitioner? What are the common mistakes we see med spas make in their marketing efforts and in attracting their ideal patient?In our two decades in aesthetics, we’ve witnessed professionals with immense talent get lost in the crowd. We've designed this program to ensure that doesn't happen to you. Redefine success. Command your space in the industry. We're here with you, every step of the way.Become the authority in your field. Achieve the recognition, success, and growth you've always dreamt of. Join our community of trailblazers.🌟 Exclusive Webinar Invitation 🌟Unlock strategies and insights we've typically reserved for our elite clientele.Learn more at BuildingYourBeautyBrand.com!For Individual Practitioners: Build your personal brand and establish authority in your field. Join our next LIVE and FREE class at BuildingYourBeautyBrand.com!Places are strictly limited, ensuring you get a personalized experience.Why Should You Attend?With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations.Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence.We look forward to seeing you there!Who Are We?Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses.She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry.More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it.Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization.We look forward to supporting you on your med spa practice building journey!Rachel Varga & Kristy LagourgueLearn more at BuildingYourBeautyBrand.com!

How can you stand out in the medical aesthetics world as a practice owner or practitioner? What are the common mistakes we see med spas make in their marketing efforts and in attracting their ideal patient?In our two decades in aesthetics, we’ve witnessed professionals with immense talent get lost in the crowd. We've designed this program to ensure that doesn't happen to you. Redefine success. Command your space in the industry. We're here with you, every step of the way.Become the authority in your field. Achieve the recognition, success, and growth you've always dreamt of. Join our community of trailblazers.🌟 Exclusive Webinar Invitation 🌟Unlock strategies and insights we've typically reserved for our elite clientele.Learn more at BuildingYourBeautyBrand.com!For Individual Practitioners: Build your personal brand and establish authority in your field. Join our next LIVE and FREE class at BuildingYourBeautyBrand.com!Places are strictly limited, ensuring you get a personalized experience.Why Should You Attend?With over 20 years of combined expertise in aesthetics, we're offering a unique chance to elevate your business and personal brand to unparalleled heights. Benefit from insights, strategies, and personalized advice, tailor-made to meet your unique challenges and aspirations.Don't merely survive in the aesthetic field; redefine success and lead. This is your gateway to distinctive branding, improved ROI, and achieving business excellence.We look forward to seeing you there!Who Are We?Kristy LaGourgue is a marketing consultant and boutique agency owner of Agency MCS Marketing Creative Solutions, who specializes in helping growth-oriented aesthetic clinics. She is known as the secret weapon in the back pocket of rising thought leaders and small to medium-sized businesses.She's helped launch new clinics and position the practitioners behind the brands as the thought leaders in their industry.More than this, she knows the medical aesthetics industry inside-out, much like Rachel who’s been at the forefront of it.Rachel Varga has been a Double Board Certified Aesthetic Nurse Specialist since 2011 and has worked with thousands of patients, performed over 20,000 rejuvenation procedures, and hosted nearly 400 interviews with leaders in health, technology, and wellness optimization.We look forward to supporting you on your med spa practice building journey!Rachel Varga & Kristy LagourgueLearn more at BuildingYourBeautyBrand.com!