The Assisted Living Investing Podcast

Summary In this conversation, Brandon Gustafson outlines the five essential phases for launching an assisted living business using the Focus Framework. He emphasizes the importance of building a strong foundation, selecting the right property, securing funding, understanding regulations, and executing a strategic launch. Throughout the discussion, he provides insights and personal anecdotes to guide first-time entrepreneurs in navigating the complexities of starting their own assisted living facilities. Chapters 00:00 Introduction to Assisted Living Business Launch 01:01 The Focus Framework Explained 01:50 Building a Strong Foundation 04:46 Optimal Property Selection 07:28 Capital and Funding Strategies 11:04 Understanding Rules and Regulations 13:30 Strategic Launch and Operations 15:10 Recap and Invitation to Roadmap Challenge Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses the critical factors to consider when investing in assisted living facilities, focusing on house size, layout, income potential, and the importance of due diligence. He emphasizes that while house size can be a factor, the layout and room count are more significant in determining profitability. Additionally, he highlights the necessity of understanding expenses and conducting thorough market validation to ensure a successful investment. The conversation concludes with a call to action for aspiring investors to seek guidance and resources to navigate the assisted living business effectively. Chapters 00:00 Introduction to Assisted Living Investing 01:30 House Size vs. Layout: What Matters? 08:57 Understanding Income: Room Count and Pricing 14:24 The Importance of Underwriting 18:01 Market Validation for Assisted Living 23:28 Conclusion and Call to Action Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses various investment options in real estate, focusing on the financial ranges for getting started and the different pathways to profitability. He emphasizes the importance of aligning investment choices with personal goals, whether that be through rental arbitrage, purchasing existing facilities, or building custom properties from scratch. Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses the common mistakes made by new real estate investors, particularly the dangers of making blind investments without proper due diligence. He emphasizes the critical role of underwriting in ensuring financial success in property management. 00:00 - Introduction to the podcast and Brandon’s mission to help first-time assisted living entrepreneurs. 02:33 - Top websites for finding assisted living facilities: LoopNet, BizBuySell, and Crexi. 04:23 - Brandon’s personal discovery about buying existing assisted living businesses rather than building from scratch. 12:55 - Importance of working with a broker to access more listings, off-market deals, and industry expertise. 20:21 - Brokers assist with underwriting, pricing, and financial evaluation to avoid costly mistakes. 23:50 - Brokers help with lender connections and financing, which can be challenging for first-timers. 26:00 - Promotion of the Roadmap Challenge, a live coaching program to guide new investors step-by-step. Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

In this conversation, Brandon Gustafson discusses the critical aspects of managing operating expenses and evaluating profitability in financial planning. He emphasizes the importance of understanding the five main expenses that constitute a significant portion of operating costs and the necessity of ensuring that income potential can cover these expenses. The conversation highlights the use of tools like the underwriting calculator to aid in financial assessments and the need for awareness regarding income and expense dynamics. Chapters 00:00 Introduction to Assisted Living Costs 00:47 Conclusion and Special Offer   Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

In this conversation, Brandon Gustafson discusses the urgent need for more memory care homes in the senior living industry, highlighting the increasing prevalence of Alzheimer's and dementia. He emphasizes the unique challenges and opportunities within the memory care sector, including the importance of quality care and the potential for everyday individuals to enter this field. The discussion also covers market demand, the 5% rule for assessing need, and the mission-driven nature of providing memory care services. Chapters 00:00 The Growing Need for Memory Care Homes 04:29 Understanding the Demand and Opportunity 09:01 Market Analysis and the 5% Rule 11:16 Quality and Safety in Memory Care Facilities 13:37 The Financial Aspects of Memory Care 16:33 How to Get Started in Memory Care 20:06 Implementing a Proven System for Success 21:49 The Mission Behind Memory Care 24:49 Taking Action and Making an Impact   Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Jacob Crockett discusses the importance of defining and intentionally shaping organizational culture, particularly in the context of assisted living facilities. He emphasizes that culture is a collective set of shared experiences and beliefs, and it cannot be solely defined by leadership. The discussion highlights the need for organizations to be intentional about their culture and to consider the perceptions and experiences of employees and residents alike. Chapters 00:00 Simplifying Coaching and Business Automation00:58 The Importance of Cultural Fit in Organizations Hire Aligned: jacob@hirealigned.com Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses the critical role of clarity in launching an assisted living business. He emphasizes that having a clear vision instills confidence and provides a structured roadmap to navigate the complexities of starting a business, helping to alleviate feelings of overwhelm and confusion. Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. Visit me at https://assistedlivinginvesting.net/ and get access to my FREE underwriting calculator! Apply for a free strategy call today: https://urlgeni.us/alistrat Courses: Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala  Do you need help building your business plan: https://urlgeni.us/alibpg  FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

This episode explores the feasibility and profitability of running very small assisted living homes with two or three beds. Brandon explains that while small homes can be profitable, they come with unique challenges and trade-offs, especially if operating under a live-in caregiver model. Key advantages include reduced staffing costs, smarter cost management due to close proximity and control, potential tax benefits, lower insurance costs, and more accessible funding options such as FHA or VA loans due to owner-occupancy. However, there are significant downsides: limited income potential, the risk of severe income loss if residents leave, heavy lifestyle demands on live-in caregivers, and legal complexities that require proper entity structuring, leases, and insurance compliance. 01:04 Live-in caregiver model can significantly reduce staffing costs and increase profitability. 02:30 Smaller homes allow smarter cost management and better control over expenses like groceries and supplies. 04:00 Owner-occupied smaller homes may qualify for lower down payment loans like FHA or VA funding. 05:45 Unlicensed small homes save licensing costs but still require compliance and business licenses. 07:00 Legal protection via LLC formation and proper lease agreements is critical to limit liability. 10:07 Two or three bed homes have limited income potential and high financial risk if residents leave. 13:00 Live-in caregiving is demanding and can lead to significant lifestyle sacrifices over time. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Summary In this conversation, Brandon Gustafson introduces his Focus Framework, a structured five-phase process designed to assist individuals in launching their own assisted living businesses. He emphasizes the effectiveness of this framework, which has been beneficial for him and many others in the field. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson emphasizes the critical role of the administrator in running a successful assisted living facility. He outlines three primary responsibilities of an administrator: creating an effective work environment to ensure compliance, managing operations and staff, and serving as the communication bridge among residents, families, staff, and ownership. 00:00 Introduction to the Assisted Living Investing Podcast and mission to help beginners launch their assisted living business. 00:42 Importance of a dedicated office space for administrators to manage paperwork and maintain compliance. 03:46 Administrator’s responsibility for hiring, training, managing staff, and overseeing operations, including budgeting and supply orders. 05:58 Delegation is critical given the vast responsibilities of an administrator, who may also need to fill caregiver roles. 08:03 Administrator acts as the communication bridge among residents, families, staff, and ownership, handling conflicts and complaints. 09:39 Administrator is key in building and maintaining the culture of the facility, including resident vetting to ensure a good fit. 12:08 Invitation to a live five-day challenge to help beginners create a roadmap for starting their assisted living business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this conversation, Brandon Gustafson discusses the essential elements of creating a great care home for veterans. He emphasizes the importance of understanding VA benefits, building a veteran-centered culture, coordinating care with the VA, supporting the whole person, and maintaining transparency in pricing. The conversation also highlights the need for resident engagement and the potential future of assisted living for veterans. Chapters 00:00 Introduction to Care Homes for Veterans 01:50 Understanding VA Benefits and Assisted Living 06:15 Building a Veteran-Centered Culture 09:53 Coordinating with VA and Care Systems 14:37 Supporting the Whole Person 18:08 Encouraging Resident Engagement and Responsibility 23:25 Financial Transparency and Planning for the Future   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc If you’re passionate about serving those who served us, this video will help you get started the right way.   👉 Join the upcoming Roadmap Challenge at roadmapchallenge.com   📘 Or get your step-by-step guide in The Profitable Assisted Living Facility at thealibook.com Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Summary In this episode of the Assisted Living Investing podcast, Brandon Gustafson discusses the top expenses associated with running an assisted living business, encapsulated in the acronym WeFUD: Wages, Insurance, Food, Utilities, and Debt Service. He emphasizes the importance of understanding and managing these expenses to ensure profitability and success in the industry. The episode provides insights into each expense category, offering practical advice for new investors. Chapters 00:00 Introduction to Assisted Living Investing 00:28 Understanding the WeFUD Expenses 01:25 Wages: The Largest Expense 03:54 Insurance: Protecting Your Business 04:47 Food Costs: Feeding Residents Efficiently 06:37 Utilities: Managing Essential Services 08:19 Debt Service: Understanding Your Financial Obligations 10:05 Conclusion: Mastering Your Expenses Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon discusses the current state of the assisted living industry amidst government shutdowns, addressing concerns about financial impacts and operational challenges. He emphasizes that while there may be administrative slowdowns, the core funding for assisted living remains stable. Brandon also highlights the importance of financial preparedness and diversifying income sources for aspiring entrepreneurs in the assisted living space. He encourages listeners to stay informed about regulations and to seek support through resources like his roadmap challenge and book. Chapters 00:00 Introduction to Assisted Living and Current Challenges 01:40 Impact of Government Shutdown on Assisted Living 08:24 Long-Term Outlook for Assisted Living Industry 10:42 Financial Management and Business Practices 14:19 Resources and Support for Entrepreneurs Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides an overview of the most significant expense when launching an assisted living business: wages. Brandon emphasizes that wages typically constitute 50% to 80% of all expenses, making it crucial for new operators to thoroughly understand how to calculate and manage staffing costs. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this conversation, Brandon Gustafson discusses the challenges faced by aspiring assisted living entrepreneurs and provides insights on how to overcome these obstacles. He emphasizes the importance of crafting a clear vision, building a strong foundation, and taking decisive action to achieve success in the assisted living business. The conversation also highlights the significance of clarity and confidence in the entrepreneurial journey, along with available resources to support new business owners. Chapters 00:00 Introduction to Assisted Living Entrepreneurship 02:24 Overcoming Overwhelm in Assisted Living 05:42 Crafting Your Vision for Success 09:02 Building a Strong Foundation 12:39 Taking Action and Shifting Beliefs 15:31 Resources for Launching Your Business Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode, Brandon provides an overview of how beginners can determine if their assisted living business will be profitable. The key is accurate underwriting—analyzing expenses and income through a simple pro forma. Brandon introduces the acronym WFUD (Wages, Insurance, Food, Utilities, Debt Service) to guide financial planning, explaining why wages are the largest cost and how to budget realistically across all categories. Highlights 01:00 Underwriting is essential to project the profitability of your assisted living business. 02:05 WFUD acronym simplifies understanding the five major expenses: Wages, Insurance, Food, Utilities, and Debt Service. 02:42 Wages constitute the largest expense, typically 50-70% of total costs. 04:53 Food budget should be estimated conservatively at $8-$10 per resident per day. 07:45 Debt service is the critical second-largest expense after wages, covering mortgage or loan payments. 09:14 Income is calculated by multiplying your monthly resident rate by the number of residents. 11:00 Conservative underwriting helps prepare for unexpected costs and fluctuating occupancy. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this conversation, Brandon Gustafson discusses the essential steps to kickstart an assisted living business. He emphasizes the importance of understanding the confusion surrounding the process, finding one's motivation, grasping financial fundamentals, selecting the right property model, navigating barriers like funding and licensing, and creating a clear roadmap for success. Throughout the discussion, he offers valuable resources and insights to help aspiring entrepreneurs in the assisted living sector. 00:00 Introduction to Assisted Living Entrepreneurship 02:42 Understanding the Challenges of Starting an Assisted Living Business 05:35 Finding Your 'Why' in Assisted Living 08:20 Key Financial Insights for Success 11:39 Choosing the Right Property Model 14:29 Navigating Barriers and Creating a Roadmap   Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

Brandon overview of the essential steps to secure funding and successfully launch an assisted living business within a year. The primary emphasis is on three critical pillars: finding a lender, building a solid business foundation, and developing strong relationships. Brandon underscores the importance of working with lending brokers, as a valuable contact for funding assistance. He advocates for proactive outreach to lenders via cold emails and calls, using open-ended questions to engage them and expand networks. Highlights 00:39 Finding a lender is the first essential step to securing funding for your assisted living business. 01:04 Lending brokers, like Regina Morgan, are invaluable allies in navigating funding opportunities. 03:14 A solid business foundation requires a detailed business plan, underwriting skills, and market research. 05:27 Market research includes demographic data, local competition, and political/taxation considerations. 07:15 Building strong relationships with lenders, officials, and vendors is critical for long-term success. 08:12 Over-communication and clarity in communication build trust and prevent misunderstandings. 12:42 Consistency and persistence in funding efforts ultimately lead to securing capital and launching your business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson addresses a common misconception about assisted living—that it is merely a money grab. Brandon emphasizes that assisted living fills a critical care gap for elderly individuals who need support beyond what Medicare covers but do not require the intensive care of nursing homes. Assisted living provides essential daily assistance such as medication management, personal care, and social engagement, often at costs comparable to in-home care but with added benefits like 24/7 staff presence and social activities. While profitability in assisted living is real and rising due to increased healthcare costs, Brandon stresses the importance of operating with purpose, ethics, and a vision centered on resident well-being rather than purely financial gain. Highlights 00:17 Addressing the myth that assisted living is just a money grab, emphasizing its role in helping the elderly live happy, healthy lives. 02:10 Explaining the care gap that assisted living fills, which Medicare does not cover, including daily assistance and medication management. 04:27 Assisted living offers 24/7 care and social activities at a cost similar to in-home care but with more comprehensive support. 06:22 Profitability in assisted living is real, but it must be balanced with ethical care and resident well-being. 09:01 The importance of operating with the right intentions to avoid becoming a neglectful provider and harming residents. 12:36 Encouraging listeners to create a clear vision for their assisted living business tailored to specific resident populations and purpose-driven care. 19:27 Invitation to join the Roadmap Challenge and access tools and coaching to help launch a successful assisted living business. Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram