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The Assisted Living Investing Podcast
The Assisted Living Investing Podcast
Author: Brandon Gustafson
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The Assisted Living Investing Podcast is designed to help beginners launch their assisted living business in 12 months using our unique approach to help you obtain the time and financial freedom you're looking for.
176 Episodes
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The conversation delves into the critical relationship between occupancy rates and profitability in assisted living facilities. Brandon Gustafson emphasizes that empty beds significantly impact financial outcomes, and losing residents can drastically reduce profits. He shares personal experiences of managing occupancy challenges and the financial implications of resident retention.
Chapters
00:00 The Impact of Occupancy on Profitability
00:17 Challenges of Resident Retention
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon Gustafson discusses the complexities of navigating the regulatory landscape of assisted living. He emphasizes the importance of understanding various regulations, zoning, and licensing processes, as well as the role of Medicaid in filling beds. The conversation also highlights the necessity of maintaining licenses and compliance to ensure successful operation in the assisted living sector.
Chapters
00:00 Navigating the Regulatory Maze in Assisted Living
02:06 Understanding Zoning and Permitting
14:43 The Licensing Process Explained
20:17 Demystifying Medicaid for Assisted Living
26:24 Maintaining Your License and Compliance
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
Unlock the potential of Medicaid as a revenue stream for your assisted living business in 2026. Brandon Gustafson shares insider strategies to transform Medicaid from a complex system into a profitable opportunity. Learn the key differences between Medicare and Medicaid, and discover how to become a certified Medicaid provider to access lucrative daily rates and weekly reimbursements.
This episode provides real-world examples and step-by-step guidance on maximizing Medicaid income, managing multiple payers, and ensuring proper certification. Perfect for assisted living owners and entrepreneurs eager to leverage government funding, this episode is your essential guide to financial growth.
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon discusses the essential steps for choosing and managing a qualified assisted living administrator. He emphasizes the importance of using effective job boards, creating specific job descriptions, and implementing a thorough hiring process. Additionally, he provides insights on evaluating candidates, managing administrators effectively, and the significance of clear communication and incentivization in the workplace. The conversation concludes with resources for further guidance in launching an assisted living business.
Chapters
00:00 Introduction to Assisted Living Administration
01:37 Finding the Right Job Board
04:07 The Hiring Process Explained
09:09 Hiring Caregiving Staff
10:19 Evaluating Candidates' Skills
12:51 Managing Your Administrator Effectively
17:15 Recap and Resources
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this episode, Brandon Gustafson and John Neufer delve into the intricacies of financing for assisted living investments. Brandon introduces John, a private money lender and broker specializing in financing for assisted living facilities. They discuss the growing demand for assisted living as a viable investment strategy, especially as traditional rental markets shift. John shares insights on the types of financing available, including private money loans, and the unique challenges faced by investors in this sector, such as underwriting and the importance of experience in real estate investment. The conversation also touches on the potential for creative financing solutions, including seller carries and the role of government programs in supporting assisted living investments.
Chapters
00:00 Introduction
04:06 Understanding Assisted Living Financing
08:56 The Shift in Investment Strategies
13:24 Future of Assisted Living Financing
18:22 Navigating Lending Options for Investors
24:11 Exploring Duplex Investments for Assisted Living
25:03 Understanding Seller Carry Financing
27:47 Educating Sellers on Creative Financing
29:48 Challenges in Financing Renovations
38:31 Navigating SBA Loans and Improvement Costs
43:28 Understanding SBA Loans and Working Capital
44:53 The Challenges of SBA Loans
45:52 The Advantages of Private Money Loans
47:36 Evolving Terminology in Lending
49:27 Creating a Debt Fund for Assisted Living
52:53 The Growing Demand for Assisted Living Services
54:31 Navigating Risks in Assisted Living Financing
57:35 Exploring Sober Living vs. Assisted Living
Reach out to John be sending an email at partner@neufinance.com. You may also check out his website https://www.neufinance.com/
Follow John's content:
Instagram: https://www.instagram.com/johnneufer/
YouTube Channel: https://www.youtube.com/@JohnNeufer
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon discusses the four primary paths to enter the assisted living industry: renting and rehabbing properties, buying and renovating homes, purchasing existing facilities, and building from the ground up. He emphasizes the importance of understanding zoning laws, building relationships with landlords, and having a solid business plan. The discussion also highlights the benefits of networking with brokers and the necessity of financial planning and continuous education for success in the assisted living sector.
Chapters
00:00 Introduction to Assisted Living Paths
05:52 The Rent and Rehab Path
11:45 Buying and Renovating a Home
16:59 Buying an Existing Facility
21:40 Building from the Ground Up
25:36 Conclusion and Resources
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon discusses the profitability of assisted living businesses, emphasizing the growing demand due to an aging population and the importance of understanding financial dynamics. He outlines key factors that influence profitability, including the number of beds, pricing per bed, and managing expenses. Additionally, he highlights the potential of niche markets within assisted living, encouraging entrepreneurs to focus on specific populations to maximize income. The conversation concludes with an invitation to join a roadmap challenge for aspiring assisted living entrepreneurs.
Chapters
00:00 Introduction to Assisted Living Profitability
01:40 Understanding Demand and Supply Dynamics
06:35 Key Financial Levers in Assisted Living
14:11 Niche Markets and Their Profit Potential
17:08 Conclusion and Special Offer
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this episode, Brandon dives into the intricacies of assisted living investing, particularly focusing on the financial aspects of Medicaid and how it impacts room pricing. He addresses a viewer's question about the feasibility of offering $8,000 rooms while ensuring quality care. Brandon emphasizes the ethical responsibility of assisted living providers to deliver high-quality services, regardless of the payment source, whether it be Medicaid or private pay. He also clarifies the differences between assisted living and home health care, highlighting the benefits of assisted living facilities, such as social interaction and comprehensive care, which can often be more cost-effective than in-home care.
Chapters
00:00 Introduction to Assisted Living Investing
02:06 Understanding Medicaid and Its Impact
13:04 Comparing Assisted Living and Home Health Care
23:54 The Importance of Ethical Care in Assisted Living
27:14 Setting Standards and Differentiating Your Facility
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon provides a comprehensive roadmap for starting an assisted living business in 2026. He emphasizes the importance of creating a clear vision, building a solid foundation with a business plan, selecting the right property, understanding funding options, navigating licensing regulations, and strategically launching the business. Throughout the discussion, he encourages a mindset shift from scarcity to abundance and highlights the value of persistence and partnerships in achieving success.
Chapters
00:00 Introduction to Assisted Living Business
02:04 Clarifying Your Vision
05:56 Building a Strong Foundation
11:19 Optimal Property Selection
14:36 Navigating Capital and Funding
21:48 Understanding Rules and Regulations
24:03 Strategic Launch of Your Business
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon discusses the costs associated with starting an assisted living facility in 2026. He introduces the Focus Framework, which outlines essential steps for aspiring entrepreneurs, including building a solid foundation, understanding capital and funding, and identifying major expenses. The conversation emphasizes the importance of market research, business planning, and strategic launching to ensure success in the assisted living industry.
Chapters
00:00 Introduction to Assisted Living Costs
01:23 Understanding the Focus Framework
06:36 Building Your Foundation for Success
12:09 Navigating Capital and Funding
17:07 Identifying Major Expenses in Assisted Living
18:01 Exploring Cost Structures and Funding Options
27:10 Conclusion and Next Steps
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon shares insights into the journey of assisted living entrepreneurship, focusing on a student's success story that highlights the importance of perseverance, proper planning, and navigating the complexities of funding and licensing. He emphasizes the need for a structured approach to launching an assisted living business, including market research, property selection, and understanding regulations. The discussion also covers the emotional challenges faced during the process and the rewarding nature of achieving milestones in the business journey.
Chapters
00:00 Introduction to Assisted Living Investing
02:04 Student Success Story: Overcoming Challenges
09:52 Navigating the Licensing Process
17:44 Framework for Success in Assisted Living
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon outlines a comprehensive five-step framework for converting a residential home into an assisted living facility. He emphasizes the importance of building a strong foundation, selecting the right property, understanding capital and funding, navigating rules and regulations, and planning a strategic launch. Throughout the discussion, he provides valuable insights and resources for aspiring entrepreneurs in the assisted living industry.
Chapters
00:00 Introduction to Assisted Living Conversion
01:28 The Focus Framework Overview
02:28 Building a Strong Foundation
07:31 Optimal Property Selection
10:03 Understanding Capital and Funding
12:38 Navigating Rules and Regulations
15:09 Strategic Launch Planning
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon addresses four major myths surrounding the assisted living business. He emphasizes the importance of staffing, the licensing process, effective marketing strategies, and the misconception that significant funding is necessary to start an assisted living facility. Throughout the discussion, he provides practical advice and insights for aspiring entrepreneurs in the assisted living sector.
Chapters
00:00 Introduction to Assisted Living Myths
02:14 Myth 1: Staffing Needs
04:39 Myth 2: Licensing is Just a Formailty
07:13 Myth 3: If You Build It, They Will Come
10:03 Myth 4: You Need Millions to Start
23:33 Conclusion and Resources
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
Brandon discusses the common pitfalls faced by first-time assisted living entrepreneurs and provides actionable strategies to avoid failure. He emphasizes the importance of understanding the challenges of staffing, navigating licensing, managing financials, and creating a clear vision for success. The conversation is structured around five key areas that can significantly impact the success of an assisted living business.
Chapters
00:00 Introduction to Assisted Living Challenges
02:59 Staffing: The Core Challenge
07:14 Navigating Licensing and Regulations
11:43 Filling Beds: Realistic Expectations
16:01 Understanding Financials and Underwriting
20:41 Creating a Vision for Success
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
\In this conversation, Brandon Gustafson discusses the nine essential services offered in assisted living facilities. He emphasizes the importance of personal care services, healthcare and wellness support, meals and nutrition, housekeeping, activities for engagement, transportation, safety measures, memory and behavioral care, and family support. Each service plays a crucial role in ensuring the well-being and quality of life for residents in assisted living environments.
Chapters
00:00 Introduction to Assisted Living Services
02:05 Personal Care Services Explained
05:05 Healthcare and Wellness Support
08:53 Meals and Nutrition in Assisted Living
10:53 Housekeeping and Laundry Services
13:52 Activities and Engagement for Residents
17:25 Transportation Services Overview
20:17 Safety and Supervision in Assisted Living
24:33 Memory and Behavioral Care
27:34 Family Support and Communication
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
In this conversation, Brandon discusses the essential steps to launching an assisted living business, emphasizing the importance of clarity and confidence. He outlines a structured approach to help aspiring entrepreneurs navigate the complexities of starting their own businesses, including self-reflection, goal setting, and the development of a solid business plan. The discussion culminates in an invitation to join the Roadmap Challenge, a program designed to guide participants through the process of establishing their assisted living ventures.
Chapters
00:00 Introduction to Assisted Living Business
01:10 Finding Clarity in Your Vision
04:50 Building Confidence Through a Framework
08:22 Combining Clarity and Confidence for Success
10:07 Invitation to the Roadmap Challenge
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
Summary
In this conversation, Brandon Gustafson discusses the differences between various types of assisted living facilities, specifically focusing on Residential Assisted Living (RAL) and Assisted Living Facilities (ALF). He explains the nuances of care provided in these settings, the importance of understanding different acronyms in the industry, and the distinctions between assisted living and nursing homes. Additionally, he offers resources and coaching options for aspiring entrepreneurs in the assisted living space.
Chapters
00:00 Introduction to Assisted Living Investing
01:42 Understanding RAL and ALF
05:54 Differences Between Assisted Living and Nursing Homes
09:33 Types of Assisted Living Facilities
13:42 Navigating Acronyms in Assisted Living
19:13 Conclusion and Resources for Aspiring Entrepreneurs
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
Summary
In this conversation, Brandon Gustafson shares his insights on overcoming the challenges faced by new assisted living investors. He discusses his personal journey into the industry, the overwhelming feelings that many beginners experience, and the importance of understanding financial aspects and regulations. Brandon introduces his Focus Framework, which outlines the essential phases for launching a successful assisted living business, and invites listeners to join his Roadmap Challenge for more in-depth guidance.
Chapters
00:00 Overcoming Overwhelm in Assisted Living Investment
01:18 Brandon's Journey into Assisted Living
10:21 The Focus Framework for Success
13:19 Navigating the Roadmap Challenge
Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com
Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch.
Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig
I’ve also got several FREE resources to help you get started :
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business.
Summary
In this conversation, Brandon Gustafson discusses the 5% rule as a foundational method for validating markets in assisted living. He explains how to apply this rule to determine the demand for assisted living services based on population demographics. The discussion emphasizes the importance of conducting thorough market research beyond the 5% rule, analyzing competition, and tailoring marketing strategies to attract potential residents. Gustafson also encourages exploring different geographical markets and various methods to enter the assisted living industry, ultimately inviting listeners to join his coaching program for personalized guidance.
Chapters
00:00 Introduction to the 5% Rule
02:04 Understanding the 5% Rule in Assisted Living
04:55 Market Research: Beyond the 5% Rule
08:53 Analyzing Competition and Facility Types
11:56 Marketing Strategies for Assisted Living
15:02 Exploring Opportunities in Different Markets
17:17 Methods to Enter the Assisted Living Market
18:56 Invitation to Join the Roadmap Challenge
Struggling to launch your assisted living business?
Get clarity in 5 days → roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently.
FREE Resources:
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media:
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig
Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli
Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/
Summary
In this conversation, Brandon Gustafson outlines the five essential phases for launching an assisted living business using the Focus Framework. He emphasizes the importance of building a strong foundation, selecting the right property, securing funding, understanding regulations, and executing a strategic launch. Throughout the discussion, he provides insights and personal anecdotes to guide first-time entrepreneurs in navigating the complexities of starting their own assisted living facilities.
Chapters
00:00 Introduction to Assisted Living Business Launch
01:01 The Focus Framework Explained
01:50 Building a Strong Foundation
04:46 Optimal Property Selection
07:28 Capital and Funding Strategies
11:04 Understanding Rules and Regulations
13:30 Strategic Launch and Operations
15:10 Recap and Invitation to Roadmap Challenge
Struggling to launch your assisted living business?
Get clarity in 5 days → roadmapchallenge.com
The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:
✅ Get clarity on your assisted living business model
✅ Understand the numbers, licensing, and funding process
✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently.
FREE Resources:
Business Plan Checklist: https://urlgeni.us/alibpc
Calculator: https://urlgeni.us/alicalc
Lease Agreement Template: https://urlgeni.us/alila
ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media:
Facebook: https://urlgeni.us/facebook/alifbgroup
LinkedIn: https://urlgeni.us/linkedin/alili
Twitter: https://urlgeni.us/twitter/alix
Instagram: https://urlgeni.us/instagram/aliig
Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli
Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/




