The Assisted Living Investing Podcast

In this conversation, Brandon discusses the profitability of assisted living businesses, emphasizing the growing demand due to an aging population and the importance of understanding financial dynamics. He outlines key factors that influence profitability, including the number of beds, pricing per bed, and managing expenses. Additionally, he highlights the potential of niche markets within assisted living, encouraging entrepreneurs to focus on specific populations to maximize income. The conversation concludes with an invitation to join a roadmap challenge for aspiring assisted living entrepreneurs. Chapters 00:00 Introduction to Assisted Living Profitability 01:40 Understanding Demand and Supply Dynamics 06:35 Key Financial Levers in Assisted Living 14:11 Niche Markets and Their Profit Potential 17:08 Conclusion and Special Offer Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this episode, Brandon dives into the intricacies of assisted living investing, particularly focusing on the financial aspects of Medicaid and how it impacts room pricing. He addresses a viewer's question about the feasibility of offering $8,000 rooms while ensuring quality care. Brandon emphasizes the ethical responsibility of assisted living providers to deliver high-quality services, regardless of the payment source, whether it be Medicaid or private pay. He also clarifies the differences between assisted living and home health care, highlighting the benefits of assisted living facilities, such as social interaction and comprehensive care, which can often be more cost-effective than in-home care. Chapters 00:00 Introduction to Assisted Living Investing 02:06 Understanding Medicaid and Its Impact 13:04 Comparing Assisted Living and Home Health Care 23:54 The Importance of Ethical Care in Assisted Living 27:14 Setting Standards and Differentiating Your Facility Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon provides a comprehensive roadmap for starting an assisted living business in 2026. He emphasizes the importance of creating a clear vision, building a solid foundation with a business plan, selecting the right property, understanding funding options, navigating licensing regulations, and strategically launching the business. Throughout the discussion, he encourages a mindset shift from scarcity to abundance and highlights the value of persistence and partnerships in achieving success. Chapters 00:00 Introduction to Assisted Living Business 02:04 Clarifying Your Vision 05:56 Building a Strong Foundation 11:19 Optimal Property Selection 14:36 Navigating Capital and Funding 21:48 Understanding Rules and Regulations 24:03 Strategic Launch of Your Business Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon discusses the costs associated with starting an assisted living facility in 2026. He introduces the Focus Framework, which outlines essential steps for aspiring entrepreneurs, including building a solid foundation, understanding capital and funding, and identifying major expenses. The conversation emphasizes the importance of market research, business planning, and strategic launching to ensure success in the assisted living industry. Chapters 00:00 Introduction to Assisted Living Costs 01:23 Understanding the Focus Framework 06:36 Building Your Foundation for Success 12:09 Navigating Capital and Funding 17:07 Identifying Major Expenses in Assisted Living 18:01 Exploring Cost Structures and Funding Options 27:10 Conclusion and Next Steps Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon shares insights into the journey of assisted living entrepreneurship, focusing on a student's success story that highlights the importance of perseverance, proper planning, and navigating the complexities of funding and licensing. He emphasizes the need for a structured approach to launching an assisted living business, including market research, property selection, and understanding regulations. The discussion also covers the emotional challenges faced during the process and the rewarding nature of achieving milestones in the business journey. Chapters 00:00 Introduction to Assisted Living Investing 02:04 Student Success Story: Overcoming Challenges 09:52 Navigating the Licensing Process 17:44 Framework for Success in Assisted Living Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon outlines a comprehensive five-step framework for converting a residential home into an assisted living facility. He emphasizes the importance of building a strong foundation, selecting the right property, understanding capital and funding, navigating rules and regulations, and planning a strategic launch. Throughout the discussion, he provides valuable insights and resources for aspiring entrepreneurs in the assisted living industry. Chapters 00:00 Introduction to Assisted Living Conversion 01:28 The Focus Framework Overview 02:28 Building a Strong Foundation 07:31 Optimal Property Selection 10:03 Understanding Capital and Funding 12:38 Navigating Rules and Regulations 15:09 Strategic Launch Planning   Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon addresses four major myths surrounding the assisted living business. He emphasizes the importance of staffing, the licensing process, effective marketing strategies, and the misconception that significant funding is necessary to start an assisted living facility. Throughout the discussion, he provides practical advice and insights for aspiring entrepreneurs in the assisted living sector. Chapters 00:00 Introduction to Assisted Living Myths 02:14 Myth 1: Staffing Needs 04:39 Myth 2: Licensing is Just a Formailty 07:13 Myth 3: If You Build It, They Will Come 10:03 Myth 4: You Need Millions to Start 23:33 Conclusion and Resources   Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Brandon discusses the common pitfalls faced by first-time assisted living entrepreneurs and provides actionable strategies to avoid failure. He emphasizes the importance of understanding the challenges of staffing, navigating licensing, managing financials, and creating a clear vision for success. The conversation is structured around five key areas that can significantly impact the success of an assisted living business. Chapters 00:00 Introduction to Assisted Living Challenges 02:59 Staffing: The Core Challenge 07:14 Navigating Licensing and Regulations 11:43 Filling Beds: Realistic Expectations 16:01 Understanding Financials and Underwriting 20:41 Creating a Vision for Success Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

\In this conversation, Brandon Gustafson discusses the nine essential services offered in assisted living facilities. He emphasizes the importance of personal care services, healthcare and wellness support, meals and nutrition, housekeeping, activities for engagement, transportation, safety measures, memory and behavioral care, and family support. Each service plays a crucial role in ensuring the well-being and quality of life for residents in assisted living environments. Chapters 00:00 Introduction to Assisted Living Services 02:05 Personal Care Services Explained 05:05 Healthcare and Wellness Support 08:53 Meals and Nutrition in Assisted Living 10:53 Housekeeping and Laundry Services 13:52 Activities and Engagement for Residents 17:25 Transportation Services Overview 20:17 Safety and Supervision in Assisted Living 24:33 Memory and Behavioral Care 27:34 Family Support and Communication Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

In this conversation, Brandon discusses the essential steps to launching an assisted living business, emphasizing the importance of clarity and confidence. He outlines a structured approach to help aspiring entrepreneurs navigate the complexities of starting their own businesses, including self-reflection, goal setting, and the development of a solid business plan. The discussion culminates in an invitation to join the Roadmap Challenge, a program designed to guide participants through the process of establishing their assisted living ventures. Chapters 00:00 Introduction to Assisted Living Business 01:10 Finding Clarity in Your Vision 04:50 Building Confidence Through a Framework 08:22 Combining Clarity and Confidence for Success 10:07 Invitation to the Roadmap Challenge Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Summary In this conversation, Brandon Gustafson discusses the differences between various types of assisted living facilities, specifically focusing on Residential Assisted Living (RAL) and Assisted Living Facilities (ALF). He explains the nuances of care provided in these settings, the importance of understanding different acronyms in the industry, and the distinctions between assisted living and nursing homes. Additionally, he offers resources and coaching options for aspiring entrepreneurs in the assisted living space. Chapters 00:00 Introduction to Assisted Living Investing 01:42 Understanding RAL and ALF 05:54 Differences Between Assisted Living and Nursing Homes 09:33 Types of Assisted Living Facilities 13:42 Navigating Acronyms in Assisted Living 19:13 Conclusion and Resources for Aspiring Entrepreneurs Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Summary In this conversation, Brandon Gustafson shares his insights on overcoming the challenges faced by new assisted living investors. He discusses his personal journey into the industry, the overwhelming feelings that many beginners experience, and the importance of understanding financial aspects and regulations. Brandon introduces his Focus Framework, which outlines the essential phases for launching a successful assisted living business, and invites listeners to join his Roadmap Challenge for more in-depth guidance. Chapters 00:00 Overcoming Overwhelm in Assisted Living Investment 01:18 Brandon's Journey into Assisted Living 10:21 The Focus Framework for Success 13:19 Navigating the Roadmap Challenge   Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you   aliquiz.com    Struggling to launch your assisted living business?Get clarity in 5 days   roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility”   thealibook.com       Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590     Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig    I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. 

Summary In this conversation, Brandon Gustafson discusses the 5% rule as a foundational method for validating markets in assisted living. He explains how to apply this rule to determine the demand for assisted living services based on population demographics. The discussion emphasizes the importance of conducting thorough market research beyond the 5% rule, analyzing competition, and tailoring marketing strategies to attract potential residents. Gustafson also encourages exploring different geographical markets and various methods to enter the assisted living industry, ultimately inviting listeners to join his coaching program for personalized guidance. Chapters 00:00 Introduction to the 5% Rule 02:04 Understanding the 5% Rule in Assisted Living 04:55 Market Research: Beyond the 5% Rule 08:53 Analyzing Competition and Facility Types 11:56 Marketing Strategies for Assisted Living 15:02 Exploring Opportunities in Different Markets 17:17 Methods to Enter the Assisted Living Market 18:56 Invitation to Join the Roadmap Challenge Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson outlines the five essential phases for launching an assisted living business using the Focus Framework. He emphasizes the importance of building a strong foundation, selecting the right property, securing funding, understanding regulations, and executing a strategic launch. Throughout the discussion, he provides insights and personal anecdotes to guide first-time entrepreneurs in navigating the complexities of starting their own assisted living facilities. Chapters 00:00 Introduction to Assisted Living Business Launch 01:01 The Focus Framework Explained 01:50 Building a Strong Foundation 04:46 Optimal Property Selection 07:28 Capital and Funding Strategies 11:04 Understanding Rules and Regulations 13:30 Strategic Launch and Operations 15:10 Recap and Invitation to Roadmap Challenge Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses the critical factors to consider when investing in assisted living facilities, focusing on house size, layout, income potential, and the importance of due diligence. He emphasizes that while house size can be a factor, the layout and room count are more significant in determining profitability. Additionally, he highlights the necessity of understanding expenses and conducting thorough market validation to ensure a successful investment. The conversation concludes with a call to action for aspiring investors to seek guidance and resources to navigate the assisted living business effectively. Chapters 00:00 Introduction to Assisted Living Investing 01:30 House Size vs. Layout: What Matters? 08:57 Understanding Income: Room Count and Pricing 14:24 The Importance of Underwriting 18:01 Market Validation for Assisted Living 23:28 Conclusion and Call to Action Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses various investment options in real estate, focusing on the financial ranges for getting started and the different pathways to profitability. He emphasizes the importance of aligning investment choices with personal goals, whether that be through rental arbitrage, purchasing existing facilities, or building custom properties from scratch. Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Brandon Gustafson discusses the common mistakes made by new real estate investors, particularly the dangers of making blind investments without proper due diligence. He emphasizes the critical role of underwriting in ensuring financial success in property management. 00:00 - Introduction to the podcast and Brandon’s mission to help first-time assisted living entrepreneurs. 02:33 - Top websites for finding assisted living facilities: LoopNet, BizBuySell, and Crexi. 04:23 - Brandon’s personal discovery about buying existing assisted living businesses rather than building from scratch. 12:55 - Importance of working with a broker to access more listings, off-market deals, and industry expertise. 20:21 - Brokers assist with underwriting, pricing, and financial evaluation to avoid costly mistakes. 23:50 - Brokers help with lender connections and financing, which can be challenging for first-timers. 26:00 - Promotion of the Roadmap Challenge, a live coaching program to guide new investors step-by-step. Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

In this conversation, Brandon Gustafson discusses the critical aspects of managing operating expenses and evaluating profitability in financial planning. He emphasizes the importance of understanding the five main expenses that constitute a significant portion of operating costs and the necessity of ensuring that income potential can cover these expenses. The conversation highlights the use of tools like the underwriting calculator to aid in financial assessments and the need for awareness regarding income and expense dynamics. Chapters 00:00 Introduction to Assisted Living Costs 00:47 Conclusion and Special Offer   Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

In this conversation, Brandon Gustafson discusses the urgent need for more memory care homes in the senior living industry, highlighting the increasing prevalence of Alzheimer's and dementia. He emphasizes the unique challenges and opportunities within the memory care sector, including the importance of quality care and the potential for everyday individuals to enter this field. The discussion also covers market demand, the 5% rule for assessing need, and the mission-driven nature of providing memory care services. Chapters 00:00 The Growing Need for Memory Care Homes 04:29 Understanding the Demand and Opportunity 09:01 Market Analysis and the 5% Rule 11:16 Quality and Safety in Memory Care Facilities 13:37 The Financial Aspects of Memory Care 16:33 How to Get Started in Memory Care 20:06 Implementing a Proven System for Success 21:49 The Mission Behind Memory Care 24:49 Taking Action and Making an Impact   Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/

Summary In this conversation, Jacob Crockett discusses the importance of defining and intentionally shaping organizational culture, particularly in the context of assisted living facilities. He emphasizes that culture is a collective set of shared experiences and beliefs, and it cannot be solely defined by leadership. The discussion highlights the need for organizations to be intentional about their culture and to consider the perceptions and experiences of employees and residents alike. Chapters 00:00 Simplifying Coaching and Business Automation00:58 The Importance of Cultural Fit in Organizations Hire Aligned: jacob@hirealigned.com Struggling to launch your assisted living business? Get clarity in 5 days → roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you: ✅ Get clarity on your assisted living business model ✅ Understand the numbers, licensing, and funding process ✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. FREE Resources: Business Plan Checklist: https://urlgeni.us/alibpc  Calculator: https://urlgeni.us/alicalc  Lease Agreement Template: https://urlgeni.us/alila  ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath  Grant Writing Template: https://urlgeni.us/aligrant  Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590   Visit us at https://urlgeni.us/alihome to learn more! Please follow Assisted Living Investing on other social media: Facebook: https://urlgeni.us/facebook/alifbgroup  LinkedIn: https://urlgeni.us/linkedin/alili  Twitter: https://urlgeni.us/twitter/alix  Instagram: https://urlgeni.us/instagram/aliig  Make sure you like, comment, and subscribe to Assisted Living Investing! Comments are especially valuable as they will help better inform the content that is helpful to you as an investor and as somebody looking to get into real estate investing through residential assisted living. And connect with Brandon on LinkedIn: https://urlgeni.us/linkedin/bgli  Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/