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The Assisted Living Investing Podcast
The Assisted Living Investing Podcast
Author: Brandon Gustafson
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The Assisted Living Investing Podcast is designed to help beginners launch their assisted living business in 12 months using our unique approach to help you obtain the time and financial freedom you're looking for.
224 Episodes
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👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake
If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back.
❓ Not sure where to start?
👉 Take the 30-second quiz: https://aliquiz.com
In this episode, I uncover the hidden risks of opening a small, unlicensed care home (2 to 6 beds) and why rushing into this model without understanding the fundamentals leads so many owners to lose thousands of dollars every month.
Chapters
00:00 - Why People Want to Start Small Unlicensed Care Homes
00:46 - Cautionary Story: The Student Losing $5,000/Month
02:34 - What Does "Unlicensed" Actually Mean?
04:09 - Reason 1: Level of Care Limitations & High Resident Churn
05:44 - Reason 2: Payer Source Restrictions (Medicaid & VA Exclusions)
07:44 - Reason 3: Insurance Obstacles (Property, Liability & Workers' Comp)
10:18 - Reason 4: The Profitability Math Breakdown (W.I.F.E. Expenses Framework)
15:51 - The Vacancy Danger: How 1 Vacancy Erases All Monthly Profit
18:57 - Reason 5: Lender & Funding Challenges (DSCR Requirements)
20:22 - How to Move Forward Safely in Residential Assisted Living
💼 Ways to Work With Me:
• Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation
• Roadmap Challenge (Right Fit?): https://roadmapchallenge.com
• Success System (Full System): https://assistedlivinginvesting.net/success-system
• LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience
📚 Free Resources:
• Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist
• Underwriting Calculator: https://assistedlivinginvesting.net/calculator
• Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda
• Grant Writing Template: https://assistedlivinginvesting.net/grants
• Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement
📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com
🛠 Tools I Recommend:
• Payroll (Gusto): https://gusto.com/i/brandon9590
• Amazon Storefront: https://www.amazon.com/shop/brandongustafson
(Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.)
🔗 Connect With Me:
• Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting
• Instagram: https://www.instagram.com/assistedlivinginvesting/
• LinkedIn: https://www.linkedin.com/company/assisted-living-investing/
🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/
#assistedlivingbusines #residentialassistedliving #healthcareentrepreneur
👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake
If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back.
❓ Not sure where to start?
👉 Take the 30-second quiz: https://aliquiz.com
In this episode, I break down the real numbers and math behind small residential care facilities. Many beginner real estate investors and healthcare workers assume that opening a 5-bedroom home is the easiest way to start an assisted living business, but without proper underwriting, a small bed count can leave you breaking even or losing thousands of dollars every month.
Chapters
00:00 - Is a 5-Bed Care Home Actually Profitable?
00:37 - Real-World Cautionary Story: The 6-Bed Facility Trap
02:25 - State Room Size & Square Footage Requirements (Single vs. Shared Rooms)
05:00 - The Financial Risks of Small Unlicensed Facilities
06:06 - Revenue - Expenses = Profit: The Core Financial Equation
07:11 - The 2 Key Revenue Levers: Resident Count x Monthly Rate
09:28 - Breaking Down the W.I.F.E.D. Expenses Framework (Wages, Insurance, Food, Energy, Debt)
14:43 - The Vacancy Risk: How Losing 1-2 Residents Erases All Profit
16:30 - Revenue Scenarios Compared: Single Rooms vs. Shared Rooms vs. Premium Rates
22:05 - Why You Shouldn't Run a Care Home Like a Charity
💼 Ways to Work With Me:
• Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation
• Roadmap Challenge (Right Fit?): https://roadmapchallenge.com
• Success System (Full System): https://assistedlivinginvesting.net/success-system
• LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience
📚 Free Resources:
• Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist
• Underwriting Calculator: https://assistedlivinginvesting.net/calculator
• Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda
• Grant Writing Template: https://assistedlivinginvesting.net/grants
• Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement
📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com
🛠 Tools I Recommend:
• Payroll (Gusto): https://gusto.com/i/brandon9590
• Amazon Storefront: https://www.amazon.com/shop/brandongustafson
(Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.)
🔗 Connect With Me:
• Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting
• Instagram: https://www.instagram.com/assistedlivinginvesting/
• LinkedIn: https://www.linkedin.com/company/assisted-living-investing/
🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/
#assistedlivingbusines #residentialassistedliving #healthcareentrepreneur
👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake
If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back.
❓ Not sure where to start?
👉 Take the 30-second quiz: https://aliquiz.com
In this episode, I break down the 5 types of homes you should NEVER buy for residential assisted living and explain why rushing into the wrong real estate decision causes major operational nightmares.
Chapters
00:00 - The Biggest Real Estate Mistakes in Assisted Living
00:57 - Type 1: Multi-Level Homes & Stair Pitfalls
04:45 - Type 2: Homes with Too Few Bedrooms (The 4-Bedroom Math Trap)
05:32 - The "W.I.F.E." Expense Framework Explained
08:05 - Type 3: Homeowners Associations (HOAs) & Bylaw Headaches
10:30 - Type 4: Unlicensed Facilities (Why It’s NOT the Easy Route)
13:32 - Type 5: Homes in Oversaturated Markets
15:05 - The 3 P's of Market Research: People, Places & Positioning
17:00 - Key Takeaways to Guarantee Your Facility’s Success
💼 Ways to Work With Me:
• Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation
• Roadmap Challenge (Right Fit?): https://roadmapchallenge.com
• Success System (Full System): https://assistedlivinginvesting.net/success-system
• LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience
📚 Free Resources:
• Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist
• Underwriting Calculator: https://assistedlivinginvesting.net/calculator
• Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda
• Grant Writing Template: https://assistedlivinginvesting.net/grants
• Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement
📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com
🛠 Tools I Recommend:
• Payroll (Gusto): https://gusto.com/i/brandon9590
• Amazon Storefront: https://www.amazon.com/shop/brandongustafson
(Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.)
🔗 Connect With Me:
• Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting
• Instagram: https://www.instagram.com/assistedlivinginvesting/
• LinkedIn: https://www.linkedin.com/company/assisted-living-investing/
🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/
#assistedlivingbusines #residentialassistedliving #healthcareentrepreneur
👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake
If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back.
❓ Not sure where to start?
👉 Take the 30-second quiz: https://aliquiz.com
In this episode, I walk through the reality of buying an existing residential care home, the operational pitfalls to look out for, and how to avoid costly trial-and-error mistakes when launching your facility.
Chapters
00:00 - Why Buying My First Assisted Living Facility Was a “Mistake”
00:34 - How I Found & Bought an Existing Facility in 5 Months
02:28 - The Focus-Clarity Quadrant Matrix Explained
03:10 - The Overwhelmed Zone vs. The Research Zone (Analysis Paralysis)
04:36 - The Hustle Zone: Moving Fast & Making Costly Mistakes
06:24 - The Focus Zone & The F.O.C.U.S. Acronym Framework
08:30 - What Went Wrong: Old Properties, Steep Stairs & Staffing Challenges
12:55 - Being Reactionary vs. Being Strategic in Real Estate
16:00 - The 3 Foundational Pillars: Business Plan, Market Research & Underwriting
17:34 - Scaling to Idaho: Closing Our Next Facility in 4 Months
20:00 - Key Takeaways & How to Find Where You Are on the Quadrant
💼 Ways to Work With Me:
• Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation
• Roadmap Challenge (Right Fit?): https://roadmapchallenge.com
• Success System (Full System): https://assistedlivinginvesting.net/success-system
• LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience
📚 Free Resources:
• Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist
• Underwriting Calculator: https://assistedlivinginvesting.net/calculator
• Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda
• Grant Writing Template: https://assistedlivinginvesting.net/grants
• Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement
📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com
🛠 Tools I Recommend:
• Payroll (Gusto): https://gusto.com/i/brandon9590
• Amazon Storefront: https://www.amazon.com/shop/brandongustafson
(Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.)
🔗 Connect With Me:
• Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting
• Instagram: https://www.instagram.com/assistedlivinginvesting/
• LinkedIn: https://www.linkedin.com/company/assisted-living-investing/
🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/
#assistedlivingbusines #residentialassistedliving #healthcareentrepreneur
👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake
If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back.
❓ Not sure where to start?
👉 Take the 30-second quiz: https://aliquiz.com
In this episode, I pull back the curtain on the day-to-day operations of owning an Assisted Living home. I break down the 3 Hats of Assisted Living Ownership, how I manage facilities remotely from out of state, the essential staffing structure you need, and how to transition from an active operator to a strategic owner!
Chapters
00:00 - What Does Owning an Assisted Living Facility REALLY Look Like?
01:35 - What Out-of-State Passive Owners Do Daily
03:38 - The 3 Hats: Owner, Operator, & Administrator
05:05 - Understanding Care Home Staffing (MedTechs vs. Caregivers)
06:20 - Core Staff vs. Optional Roles (Do You Need a Full-Time Chef?)
08:20 - Administrator Duties vs. Owner Duties
10:40 - How & When to Make Your Business Hands-Off
13:25 - Operational Surprises: How to Handle Unexpected Emergencies
15:05 - Which Hat Will YOU Wear?
💼 Ways to Work With Me:
• Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation
• Roadmap Challenge (Right Fit?): https://roadmapchallenge.com
• Success System (Full System): https://assistedlivinginvesting.net/success-system
• LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience
📚 Free Resources:
• Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist
• Underwriting Calculator: https://assistedlivinginvesting.net/calculator
• Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda
• Grant Writing Template: https://assistedlivinginvesting.net/grants
• Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement
📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com
🛠 Tools I Recommend:
• Payroll (Gusto): https://gusto.com/i/brandon9590
• Amazon Storefront: https://www.amazon.com/shop/brandongustafson
(Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.)
🔗 Connect With Me:
• Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting
• Instagram: https://www.instagram.com/assistedlivinginvesting/
• LinkedIn: https://www.linkedin.com/company/assisted-living-investing/
🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/
#assistedlivingbusines #residentialassistedliving #healthcareentrepreneur




