Membership-Driven Business

There's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell.If you've been caught in a cycle where each launch catches you by surprise, each promotion feels like starting from scratch, or you're constantly winging it with your membership growth, this episode is for you.My brilliant client Dr. Michelle Mazur is joining me to share how she grew her annual membership, The Expert Up Club, into a $10K/month revenue stream — and the work we did together to create more organized, strategic membership growth instead of “flying by the seat of her pants” (in Michelle’s words!) with quarterly launches.Michelle works with consultants and service providers to make marketing suck less through powerful messaging and positioning work, and she's applied those same principles to refine how she promotes her own membership.We'll cover:🔹 How we re-worked Michelle's membership growth strategy so she could launch differently without sacrificing her results🔹 The new sales assets that Michelle can re-mix and reuse across the year to grow her membership, instead of always starting from scratch🔹 What changed to help Michelle hit her highest number of sign-ups ever for a promotional event that led into her launch... and a 48% live show-up rate {which is truly bananas}.🔹 How Michelle is hitting her enrollment goals and creating more predictable launch results... without guessing or scrambling to pull everything together at the last minute.🎧 ​Listen in to hear how Michelle made her membership her core revenue driver and what we've done to dial in the way she is growing it.​Michelle's promotions are getting more attention than ever before, and her launches don't kick her ass like they used to (in her words)!I've had a ton of fun supporting her growth and I think you'll learn a lot from her story.Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplanContact Natalie: themissingink.co/connectSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://www.themissingink.co/listen/michelle-mazur-membership-case-studyFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook: a...

Does your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things feel unpredictable.If you've been frustrated by plateaued growth or can't seem to break out of the "nice little baseline" zone with your membership, let's talk about what you can do differently!In this episode, I'm walking you through the three critical mindset and operational shifts that separate membership owners who are just maintaining from those who are truly membership-driven.It's time to stop guessing your way through growth.We'll cover:The three shifts from treating your membership like a side offer to becoming truly membership-drivenWhy your super fans might be holding you back from attracting new members (and what to do about it)The difference between knowing your numbers and guessing at growth strategiesHow to stop the cycle of trying everything without knowing what actually worksIf you're ready to move from accidental growth to intentional, predictable revenue with your membership, this episode is for you.💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership.Register at committedworkshop.com or catch the replay.Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplanWhat's your membership growth style? Take the quiz at growthstylequiz.comContact Natalie: themissingink.co/connectSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/34-take-control-membership-revenueFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook:

What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting?That skill is learning how to position a compelling 12-month membership tier... even if you have no plans to actually offer one.In this episode, I'm breaking down why thinking through an annual membership offer will make you better at selling and retaining members across every pricing tier, plus open up revenue opportunities you might not be seeing right now.Whether you currently offer monthly-only, already have an annual tier that nobody buys, or you're curious about adding longer-term commitments to your membership, this episode will shift how you think about long-term value and member journeys.We'll cover:Why approximately 20% of your audience would love to pay you upfront for a year (and how this changes your cashflow and forecasting)The difference between pathway and ritual in your membership (and why this clarity makes you better at selling monthly plans too)How mapping a 12-month member journey forces you to improve your experience and retention behind the scenesThe three ways to grow revenue from annual commitments beyond just selling them upfrontWhy vague membership growth goals keep you guessing (and how to set strategic, specific targets instead)If you want to grow your membership revenue this year through more than just adding new members, understanding annual positioning is the strategic advantage you've been missing.💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership. Register at committedworkshop.com Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplanContact Natalie: themissingink.co/connectSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/33-grow-membership-income-with-an-annual-planFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: a...

If you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse.Running a membership promotion can trigger completely normal anxiety and discomfort. The vulnerability of putting yourself out there, the white-knuckle grip on your sales dashboard, the voice in your head questioning everything... it's a lot.This episode is designed to be a life raft for anyone actively promoting their membership right now, or preparing for one.Because in 2026, we can't take a passive approach to selling anymore. You need to be engaged during your promotion, but in the right ways - so you can get the most out of your launch without making yourself miserable in the process.We'll cover:2 ways to create a feeling of steadiness instead of anxiety during your promotions (even when it doesn't go as planned)How to turn your attention outward instead of obsessing over internal stories your brain spins during a promotionThe 3 practical levers you can pull during an active promotion so you can spend your time productively and close more salesSpecific strategies for different membership types based on your price point and audience sizeWhy every promotion builds currency beyond just new member sales (and how to collect that currency intentionally, every single time you sell)Episode highlights:01:21 the stress-cleaning analogy and why launches trigger our most anxious behaviors04:33: who do you need to BE during a promotion? (This changes everything)05:50: why even 7-figure membership owners can be untethered during promotions (and what that teaches us)12:42: how to practice "strategic short-sightedness" and refuse sweeping judgments mid-launch13:07: the 3 specific things to track daily during your promotion (get a launch tracking document going)14:45: the content lever: turning objections, questions, and patterns into social posts, emails, and pop-up podcast episodes15:08: "shaking the trees" when things feel quiet: who to talk to and how to start strategic conversations22:30: real client example: how one membership owner had her best enrollment in 2 years by applying these exact strategiesIf you're actively promoting your membership or planning a launch, this episode will help you stay grounded, take strategic action, and avoid the temptation to stress-clean your business when things feel uncertain.Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership...

Jamar Diggs said he'd never start a membership — until he did.He thought they were a time and energy suck that required endless content drops.So: he decided to do something different.He launched his membership, the Low-Lift Club: which doesn't deliver monthly content or require Jamar to be endlessly available in his community, answering questions on demand...And his members love it.Fast-forward two years, and the Low-Lift Club is now Jamar's main source of income.Recently, he celebrated his highest (and most profitable) month of income yet.Jamar is my client inside The Membership Growth Gameplan and it's been a delight to support him as he's grown his membership in leaps and bounds this year.I invited him onto the podcast to talk about:How Jamar knew it was time to make the shift from focusing on member experience to membership growthThe strategy we put in place to help Jamar grow his membership on evergreenHow Jamar and I set sales goals for his membership (that he was originally skeptical he could achieve!) and what it took for him to hit or exceed those goals, every single timeHow we layered a more thoughtful sales strategy over what Jamar was already doing to grow his membership, so he didn't have to re-invent his natural marketing style to create better resultsJamar is proof that you can create a membership where you are present and able to serve people sustainably, as long you put the right boundaries in place and design around how you like to work.We brought this same level of intention to his membership sales strategy — and his membership is growing like never before.Links and Resources:🎯 The Gamplan: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplanContact Natalie: themissingink.co/connectSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/jamar-diggs-membership-growth-case-studyFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook:

Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.)If you've ever set a big, inspiring goal for your membership (like: "impact 1 million women" or "help 10,000 people get debt-free") and then struggled to figure out what the hell to actually DO on a weekly basis to make it happen, this episode will change everything.In this episode, I'm sharing the two questions that will make you more excited about your membership AND more effective at selling it.Knowing the answers is what will help you follow through, stay the course, and make your revenue goals more likely to happen.We'll cover:Why pie-in-the-sky goals make it nearly impossible to design compelling membership experiences or know what to do dailyThe nudge question: how to identify the 1% and 10% wins that fuel member engagement (and your confidence in selling)The experience question: designing intentional moments with your members that energize you instead of draining youThe difference between being on the pedestal vs. being in the practice with your members (and why this changes everything about retention and sales)Episode highlights:01:22: The Survivor contestant who wanted to "win a million hearts" (and why you might be doing the same thing in your membership)07:48: Why "helping people achieve financial freedom" makes it impossible to design experiences people actually engage with10:35: The small wins your members will actually pay for (spoiler: it's not always the big transformation)19:26: When you're most on fire inside your membership (and how to design more of those moments)18:14: How the right experiences become your best sales strategy (the activator event approach)If you're setting membership goals for 2026 but struggling to feel fired up about selling or showing up consistently, these two questions will help you design a membership you actually want to run while hitting the revenue targets that matter to you.When you're ready for the next step:🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplanMore links:Contact Natalie: themissingink.co/connectSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:a...

Growing your membership is a priority, but it's likely not the only thing you're doing in your business.You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside.This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers.In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for.In this episode, Maggie shares:What she focused on (and what she said NO to) in order to keep growing her membership during a busy business seasonHow Maggie made her promos feel more exciting + fresh again, without throwing out everything she'd already doneHow she's mastered the skill of "killing off her ideas" so she doesn't get distractedHow dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenesHow Maggie did all of this while still having enough time for kayaking and taking Fridays off!Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplanContact Natalie: themissingink.co/connectRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/29-grow-membership-without-big-launchesFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook: facebook.com/natalietaylor.co

There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth.If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this episode.In this second installment of the Staying Power series, I'm sharing the three subtle imbalances that keep successful memberships from reaching their full potential, and how small adjustments can create exponential returns.We'll cover:The three imbalances that cap your membership growth (time, promotion, and results) and how to optimize each oneHow to move beyond delivery mode to create space for strategic growth initiativesHow to find your membership promotion sweet spotWhat might be getting in the way of your next revenue level and expanding beyond your current enrollment numbersEpisode highlights:08:06 The sore shoulder analogy that changed how I think about "pushing through" membership challenges13:25 Do you have the calendar of a membership-driven business owner? (the answer might surprise you)05:54 Why you're either bored of yourself OR constantly winging it when you promote29:37 Becoming a revenue plateau detective: what your numbers are really telling you38:35 Promoting yourself from Community Manager to Head of Growth: the identity shift that changes everythingIf you're ready to refine what's already working in your membership and build something with exceptional staying power, this episode will show you exactly where to invest your energy for maximum returns.Links and Resources:🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory📩 Get the newsletter for membership people: themissingink.co/newsletterContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/28-tolerating-membership-dysfunctionFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power. The truth is that anyone can start a membership. The bar to entry has never been lower…But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power. Over the next four episodes, I’ll be exploring the four key elements of membership Staying Power and how you can use them to grow your membership more strategically and set yourself up for long-term success.Tune in for the first part now.Episode Highlights:04:52 What does “Staying Power” really mean when you have a membership? (And how you can learn from the 17 stories I’ve analyzed from people who shut their membership down)11:47 The first element of Staying Power: VALUE over EFFORT (and how this shows up inside your membership, and the way you sell it)14:57 Why most membership owners suffer from a misdirection of their creative energy… and end up working on the wrong things21:41 How the behavior (or lack of!) from your members can serve as a mirror for what’s really in the way of your growth {this one might break your brain…}24:55 How to make the shift from expending effort to accuring value with your approach to membership growth… so your actions can compound over time, instead of always starting from scratch27:28 Adopting an “asset-based” mindset for your membership growth 31:42 Recap & how I can help you build more Staying Power inside the Gameplan (my 1:1 growth coaching & mentorship package for membership owners)Links and Resources:🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductoryContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://www.themissingink.co/listen/27-effort-versus-value-staying-power-part-1Follow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power?In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business.This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy.We'll cover:The difference between launching for survival vs. launching for longevity (and why one creates staying power while the other leads to burnout)If you hate the idea of failing: how to reframe your launches so you're either winning OR gaining an advantage Why your attention during a launch matters more than you think (and how to train yourself to spot money-making opportunities instead of threats that will either distract you or shut you down)The critical mistake of outsourcing your decision-making, and how to reclaim your self-trust as a business ownerTimestamps:06:42 Why I have the audacity to compare my pickleball experience to Roger Federer (and how it will help you think about “winning” in a whole new way)09:01 Playing for advantage vs. playing to win at all costs12:08 The "Bank of Future You" — why every promotion builds currency beyond immediate sales16:13 How your attention during a launch determines your results (survival mode vs. opportunity mode)24:29 The third shift: self-trust over seeking the "right way"30:49 What it means to have "watch me" energy in your membership businessIf you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you.Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductoryContact Natalie: themissingink.co/connectSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/26-launch-membership-longevityFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale.In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse.Whether you're testing what makes people join, trying to smooth out recurring revenue, or itching to evolve your offer without breaking what’s working, this episode will help you identify where you are and where to pour your energy next.We’ll cover:The three growth stages I see across my clients (and why it's not about how long you’ve been in business)What to focus on in each stage of membership growth, plus the biggest traps to avoidWhat to do when you feel like you’ve outgrown your membership… but it’s still your biggest revenue driverEpisode highlights:05:11 – The Foundation stage: the one you’re most tempted to skip12:56 – Escaping “the curse of the superfan” when growing your membership16:11 – The Framework stage: moving from “launch-based” thinking to a membership growth mindset20:37 – How to reality-check your membership growth goals26:03 – The Finesse stage: how to solidify your membership while making space for evolution32:17 – Being on the pedestal vs being in the practice with your members (and how it changes everything)Links and Resources:🌱 Irresistible Offer: Let’s nail how you sell and talk about your membership so people finally get the value: themissingink.co/irresistible🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: https://themissingink.co/the-gameplan🌀 RENEW: Concierge-level consulting for membership owners who are ready to solidify and evolve their membership: themissingink.co/RENEWContact Natalie: themissingink.co/connectSee how you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:

If you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes).In this episode, I’m sharing three ways to create urgency for your membership without discounting, free trials or fake urgency (like saying the doors are closing when they’re really not).You’ll learn how to use what’s already happening inside your membership to attract new members, re-engage existing ones, and keep your promotions feeling fresh — so you can sell consistently all year round.We’ll cover:The mindset shift you need to make around urgency when you have an “always open” membership.Why your membership is naturally built for authentic, timely reasons to join.Three urgency strategies you can use right away to grow your membership more quickly (and why the third one is my favorite and working like gangbusters for my clients right now).Timestamps:07:15 a new way to think about urgency and growing your membership11:32 urgency through TEACHING15:01 urgency through ACCESS23:54 urgency with... my favorite... "Activator" Events and EXPERIENCES!Links and Resources:🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductoryContact Natalie: themissingink.co/connectSee how you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/24-grow-your-always-open-membershipFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook: facebook.com/natalietaylor.co

Over the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year.In this episode, I'm sharing how they think about their membership - plus one thing they often forget - and how you can apply these perspectives to grow your recurring revenue in 2025 and beyond.Links and Resources:🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductoryGet the newsletter for membership people: themissingink.co/newsletterContact Natalie: themissingink.co/connectSee how you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/23-3-ways-successful-membership-owners-think-differentlyFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook: facebook.com/natalietaylor.co

Are you already dreading your next membership promotion because you’re worried you won’t hit your goal?In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in the door.It can be incredibly frustrating (and often, downright demoralizing)!We are all in a moment where we’re being asked to rise to the occasion, and to answer some hard questions about the value our memberships provide in the world.In this episode, I’ll walk you through the 3 key shifts that will help you break through your membership growth plateau and jumpstart your sales.We’re going to talk about:How to find the real issue that’s slowing down your membership salesWhat do to if you have traffic, but your offer isn’t convertingWhat to do if your offer is converting, but you don’t have enough trafficHow you can get more membership sales and find what does work without investing a big launchThe one mindset you need to carry with you (and the biggest mistake I see people making) to navigate a membership sales slowdown and come out on the other sideLet's dive in.Links and Resources:The Gameplan Intensive: Stop winging how you grow your recurring revenue and let’s make a plan together → themissingink.co/the-gameplanThe Mini-VIP Day: Position your membership to sell → themissingink.co/irresistibleFREE! Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connectSee how you can work with Natalie: themissingink.co/servicesFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook: facebook.com/natalietaylor.coRead this podcast in article format:https://themissingink.co/listen/22-navigating-slow-membership-sales-season

Feeling like you’re always selling to the same people every time you launch your membership? In this episode of Membership-Driven Business, we’re talking about how to create a visibility plan that helps you bring fresh leads into your world consistently, so your membership has more chances to grow.We're talking about:Why recurring revenue depends on year-round visibility (not just launch pushes)The four-part visibility plan I recommend for most membership ownersThe difference between “discovery” and “nurture” platforms... and why you need bothClient examples showing how unique (and effective) your plan can beHow to choose the right visibility actions for youThis episode will show you a doable way to expand your reach, grow your list, and take a more strategic approach to membership growth.More Links and Resources:Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplanTake the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connectSee how you can work with Natalie: themissingink.co/servicesFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook: facebook.com/natalietaylor.coRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/21-membership-visibility-planFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again.In this episode of Membership-Driven Business, we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet.If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becoming harder to sustain (and what to experiment with instead).We’re talking about:Why the old model of relying on one or two big launches a year is not the way forward for almost all the membership owners I work with.What’s driving this shift and what it means for you as a membership owner.A different approach for you to think about: one that gives you more chances to win and grow your membership, instead of putting all of your eggs in one basket.Real-world examples of how this approach works in practice.The mindset shifts and specific skills you’ll need to pull this off.This episode will help you think ahead, stay nimble, and make a plan for growing your membership you can actually follow.Links and Resources:🎯 Learn more about The Gameplan Intensive and book your place to work with me: themissingink.co/gameplanTake the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/20-future-of-membership-launchingConnect on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones).In this episode of The Membership-Driven Business Podcast, we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote it.I’ll walk you through the three strategies I use with my clients to help them grow their memberships more consistently, without a BIG exhausting launch. Also, this approach is way more fun — which means you’ll be more motivated to show up and grow this thing!No matter how you sell your membership, this episode will help you define what’s been getting in the way of your growth, and how to start putting together a system that moves with you during the year.Press play to listen now, or keep scrolling to read the article below ⬇️Links and Resources:Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplanTake the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connectSee how you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/19-only-sell-your-membership-when-you-feel-like-itFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Does it feel like you’re starting over from scratch every time you promote your membership? In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact).I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start selling your membership with more clarity, ease, and confidence.Here’s what we’ll cover:01:21 - Why your launches feel like a reset instead of building momentum10:05 - What to track so you can make strategic sales decisions (not just hope for the best)18:57 - How to plan a sales rhythm around your life and business26:14 - The key assets to focus on, so you’re not reinventing the wheel every time you sell your membership30:35 - What to do if you hate planning... 36:07 - How I can help you create a gameplan to grow your membership, with the Gameplan IntensiveWhether you’re scaling a signature membership offer or running it alongside other programs and services, this episode will help you make smarter sales decisions and hit your recurring revenue goals.Ready to map out your membership growth plan (without overhauling your entire business)? 👉 Learn more & book your Gameplan Intensive with me today: https://themissingink.co/gameplanMore Links and Resources:Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplanTake the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connectSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://www.themissingink.co/listen/18-membership-needs-growth-plan-not-launch-planFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

🎉🎉 The PLAY TO WIN Quiz is here! Go to playtowinquiz.com to take the 2-minute assessment now.In this episode of The Membership-Driven Business Podcast, we're diving into a new way to approach membership growth—one that starts with you.Instead of following someone else’s formula, I’m sharing a free tool to help you find your personal path to growth: the Play to Win Quiz!We’re talking about:🔹 Why your growth strategy should reflect how you actually deliver your membership🔹 Four unique membership growth styles—and how each one shows up in your marketing🔹 How to stop guessing and start growing in a way that feels natural🔹 What to do if you relate to all the growth stylesEpisode highlights:🔸 The Freestyler, Closer, Tactician, and Puppet Master explained🔸 Real-world clues that reveal your hidden strengths—and blind spots🔸 How to build a strategy that fits your energy, your offer, and your goalsLinks and Resources:🎲 Take the Play to Win Quiz → playtowinquiz.com🏈 Special Offer: Gameplan Intensive → themissingink.co/gameplanContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/17-best-strategy-to-grow-membership-play-to-win-quizWays to Connect:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Running your membership like a course creator is bad for business.Unfortunately... it's also the default. If you plan your membership content by asking questions like:❓ What topic should we cover this month?❓ What's been on my mind lately?❓ What would members find interesting?❓ What ideas do I want to share?Then you're defaulting to something I call "Idea Thinking".This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring revenue.The antidote?💫 Action Thinking. 💫​Actions First, Ideas Second is one of the three essential Membership Design Principles I'm laying out in this episode.If you ever:➡️ Feel resentful of how much you're doing in your membership➡️ Don't know why members aren't taking action on your brilliant ideas & resources➡️ Have tried a few things to improve your member retention, but you're still not happy with your recurring revenue➡️ Worry that you're cluttering your membership with too much stuff — yet you're afraid to do less, in case that undercuts the value of your offerThis episode will shift the way you think about your membership.Links and Resources:🔷 The DESIGN Intensive 🔷 work with me 1:1 to grow your member retention and recurring revenue in the next 90 days (and get money-making membership assets done for you) → themissingink.co/designContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/16-truth-about-membership-retentionFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co