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Inside Life Science Marketing
SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field.
Learn More About SCORR: https://www.scorrmarketing.com/
Check Out Our Work: https://www.scorrmarketing.com/work/
Follow SCORR Marketing: https://www.linkedin.com/company/scorr-marketing/
Follow Our Host: https://www.linkedin.com/in/alec-mcchesney/
Subscribe to Our Newsletter: https://www.linkedin.com/newsletters/onpoint-7051307906901671936/
64 Episodes
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In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
In this SCORRCAST episode, Alec McChesney talks with Heather Sugrue of Chrysalys Bio about strengthening the cell and gene therapy sales pipeline. From engaging the right CDMO partners to aligning commercial strategy, Heather shares practical tactics to drive growth and long-term success in life sciences.
In this SCORRCAST Director’s Cut, Alec McChesney and Braeden Tyma of SCORR Marketing take you behind the scenes of strategic video creation. From creative decisions to messaging alignment, this episode explores how thoughtful video production can elevate life sciences branding and engagement.
In this SCORRCAST episode, Derek Gooderham of Allumiqs shares how life sciences companies can bridge the gap between science and strategy. From data storytelling to navigating internal silos, Derek offers a perspective on aligning teams and driving clarity in a complex industry.
In this episode of the SCORRCAST, Jenna Rouse, Global Head of Clinical Operations at Simulations Plus, Inc., shares her leadership journey. From defining company culture to navigating global teams, Jenna offers insights on building trust, driving clarity, and leading with purpose in the life sciences space.
In this SCORRCAST episode, Elizabeth Chabe of High Touch Group shares how life science brands can break free from the creative 'safe zone.' Learn how constraint drives innovation, why bold design matters, and how to turn strategy into standout storytelling.
In Part V of the Getting Unstuck series with Brooke Page-Thompson, explore how gratitude and joy can be powerful tools for personal transformation. This SCORRCAST episode dives into simple practices that shift mindset, spark energy, and create meaningful change—both in life and work.
In this episode of the SCORRCAST, Esther Howard, founder of Bezyl, shares how her personal journey, including escaping a cult inspired her mission to transform mental health support. Bezyl offers a validated toolbox of customizable resources that fill the gap between therapy and unmet needs. We discuss the challenges of building scalable mental health solutions, including the lack of payer models and the need to reduce stigma through education. Esther’s story is a compelling look at the power...
![BIO Recap: The Sea of Sameness in Full Effect in Boston [Video Podcast]](https://storage.buzzsprout.com/wz7bcuskcj6ci3v0n09u90h9fgn7?.jpg "BIO Recap: The Sea of Sameness in Full Effect in Boston [Video Podcast]")
In this SCORRCAST video, recorded on the final day of BIO 2025 in Boston, hear real-time reflections on the overwhelming brand "sameness" seen across the show floor. Get insights on what stood out, what didn’t, and how life sciences companies can break away from generic messaging and make a lasting impact.
![Story | Where Video Leads, Brands Follow [Video Podcast]](https://storage.buzzsprout.com/8ue8z33pv7k62j1eabivp0gxwucn?.jpg "Story | Where Video Leads, Brands Follow [Video Podcast]")
In this episode of The SCORRCAST, Braeden Tyma dives into how video storytelling can lead to brand strategy and lead generation. Discover how powerful visuals, authentic narratives, and intentional production drive connection, boost engagement, and shape brand identity in today’s digital landscape.
In this experimental episode of the SCORRCAST, we handed the mic to AI. Using Google NotebookLM, we put Alec's original insights to the test — converting his content into a dynamic conversation between two AI voices. The topic? The challenge of aligning marketing and business development in the life sciences. With complex sales cycles, extended timelines, and siloed teams, discover why collaboration isn’t just a best practice — it’s a business imperative.
In this SCORRCAST Short, Stevie Jelden guides listeners through a mindfulness meditation to complement the Mindful Marketing episode. Learn how presence, breath, and awareness can ground your marketing approach and enhance focus, clarity, and creativity in your work.
Recorded live from Philadelphia, this SCORRCAST captures fresh insights and reactions from CPHI Americas. From brand awareness to demand capture, explore how trade shows impact marketing, sales alignment, and true market differentiation.
In this SCORRCAST Short, explore the difference between generating and capturing demand. Learn how to align marketing tactics with the buyer's journey, and why high-value content, scientific expertise, and thought leadership are key to generating demand—not just chasing leads.
In this SCORRCAST Short, explore why marketing should be seen as an investment, not just an expense. Learn how internal framing of marketing budgets can influence organizational mindset, support sales teams, and drive revenue growth.
In this SCORRCAST Short, host Alec McChesney explores the critical challenges facing life science marketers today — from tighter budgets to evolving audience expectations. Tune in for actionable insights designed to help life science companies stay competitive and drive ROI.
Can mindfulness enhance B2B marketing? Stevie Jelden joins The SCORRCAST to explore how flow, meditation, and presence can elevate strategy, creativity, and decision-making. Learn how mindfulness techniques improve focus, foster innovation, and create deeper connections with audiences. Discover practical insights for integrating mindfulness into your marketing approach to drive success.
How do optimism, curiosity, and stepping outside your comfort zone drive success? Joshua Webber joins The SCORRCAST to share insights on embracing challenges, adapting to change, and unlocking new opportunities. Learn how shifting your mindset can fuel growth, inspire innovation, and build resilience in both life and business. Tune in for strategies that turn discomfort into a catalyst for progress.
Discover how branding, storytelling, and positioning can set your business apart with Addison Gumbert on The SCORRCAST. Learn how to craft a compelling brand narrative, connect with your audience, and build lasting market influence. Explore strategies for differentiation, trust-building, and creating a strong brand presence that drives success in a competitive landscape.
How are CDMOs, CMOs, and the PBOA adapting to industry uncertainty? Join Gil Roth on The SCORRCAST as he discusses the challenges, opportunities, and strategies shaping the future of contract development and manufacturing. Gain insights into market trends, risk management, and how key players are navigating change in the pharmaceutical and biotech sectors.
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