Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists

In this episode, host Claire Feldman speaks with Elsie Lawrence, a qualified psychotherapist turned marketing mentor. Elsie shares her journey from working in a marketing job through her existential crisis brought on by her mother's leukemia diagnosis, to finding her passion in combining psychotherapy with marketing. They discuss the importance of balancing life and business, navigating the complexities of Instagram marketing, the concept of ethical marketing, and the effectiveness of paid ads. Elsie shares practical strategies for therapists to increase visibility and generate inquiries without feeling sleazy or overwhelmed. She emphasizes building a strong foundation, creating quality content, and using paid ads strategically for sustainable business growth. 00:00 Introduction and Guest Welcome00:17 Guest Background and Career Journey01:50 Life Changes and Career Shift02:54 Balancing Life and Instagram Marketing04:24 Combining Marketing and Psychology07:02 Effective Instagram Strategies for Therapists12:44 The Role of Paid Ads in Marketing21:53 Mentorship and Services Offered24:43 Realistic Expectations and Conclusion

In today's podcast episode, we delve into the use of AI in private practices. The discussion stemmed from a controversial post in a counselling Facebook community about an AI tool named 'AI Supervisor,' and the mixed reactions it received. We explore the ethics, data protection, and legal concerns surrounding AI and its integration into counselling. Despite the reservations, AI presents substantial benefits, such as supporting tasks between supervision sessions and enhancing administrative efficiency.The host shares personal experiences with AI, highlighting its role in organizing thoughts, creating structured content, and handling administrative tasks. AI tools, like ChatGPT, offer valuable assistance for brainstorming, content creation, and client communication. By customizing AI with personal preferences, users can generate content accurately reflecting their style and tone. Leveraging AI can significantly reduce the time spent on tasks like writing emails, creating worksheets, and maintaining social media presence.The host emphasizes the importance of asking questions and understanding AI's potential rather than dismissing it out of fear. Engaging with AI, ethically and responsibly, can make private practice management more efficient and less time-consuming. Upcoming training sessions on using AI in therapy practices are also mentioned, promising to provide more insights into ethical and effective AI usage. 

In this episode, Claire Feldman continues the discussionfrom the previous installment about Instagram marketing for therapists. Afterrecapping the basics like defining your niche, branding, and optimizing yourbio, Claire delves deeper into creating engaging content. She discussesshifting perspectives on social media's role in client acquisition, emphasizingthe importance of community building, effective content types like reels andcarousel posts, and the creation of 'hooks' to capture attention. Claireprovides tips on balancing content creation time, the importance ofconsistency, and effective methods for promoting your services usingstorytelling techniques. She also teases an upcoming comprehensive coursedesigned to guide therapists through these processes step-by-step. 00:00 Introduction and Recap of Part One01:18 The Importance of Instagram for Therapists04:51 Creating Engaging Content08:12 Content Pillars and Themes15:04 Consistency and Content Types18:59 Using Hooks to Capture Attention23:27 Promoting Your Services Effectively29:19 Conclusion and Upcoming Course

Maximising Instagram for Your Therapy Practice: Key Insights and Strategies   In this episode, host Claire Feldman delves into effective Instagram marketing strategies for therapists. After a week-long discussion with her membership community focusing on Instagram, Claire shares key learnings and practical tips. She emphasises the importance of authenticity and intentionality in social media usage, addresses common frustrations with the platform, and highlights the crucial role of consistent branding. Claire also explores how therapists can use Instagram to connect with potential clients by showcasing their unique personalities and expertise. The episode is packed with actionable insights on engaging content creation, leveraging Instagram's algorithm, and understanding modern search behaviours to attract ideal clients.   00:00 Welcome and Introduction 00:32 The Love-Hate Relationship with Social Media 01:55 Using Instagram Effectively for Marketing 04:58 Creating Engaging Content on Instagram 07:30 Defining Your Ideal Client and Niche 09:31 Optimizing Your Instagram Profile 13:17 Adapting to Changing Search Behaviours 20:20 Overcoming Visibility Challenges 22:31 Conclusion and Next Steps

In this episode, host Claire Feldman welcomes Victoria Stokes, a Northern Ireland-based copywriter specializing in wellness professionals, to the podcast. Victoria shares her journey from working as a journalist in women's magazines with a strong focus on wellness, to eventually becoming a freelance copywriter during the pandemic. She talks about the challenges of shifting to freelancing, developing copywriting strategies that help her clients attract business, and how therapists can use copywriting to connect better with their clients. Victoria also explains the importance of storytelling in copywriting, the role of email marketing, and offers actionable advice to therapists on writing effective copy for their websites and marketing materials. She highlights her new course, 'Emails to Earnings,' and her copywriting services for those who want assistance in their marketing efforts.   1.    00:00 Welcome and Introduction 2.    00:30 Victoria's Journey to Freelance Copywriting 3.    05:54 Understanding Copywriting 4.    10:32 Effective Copywriting for Therapists 5.    19:22 The Power of Storytelling in Copywriting 6.    31:53 Email Marketing Strategies 7.     36:59 Conclusion and Resources You can connect with victoria on instagram https://www.instagram.com/writtenbyvictoriastokes/

In this episode, Claire Feldman delves into the significant benefits of email marketing for therapists, emphasizing the creation and value of lead magnets to attract ideal clients. Claire provides a detailed guide on setting up email lists, highlighting the importance of maintaining engagement through consistent and valuable content. She also introduces upcoming workshops aimed at helping therapists brainstorm and create effective lead magnets and harness email marketing to promote their practice and services.   00:00 Introduction to Email Marketing 02:15 The Importance of Lead Magnets 05:14 Creating Effective Lead Magnets 14:19 Building and Nurturing Your Email List 19:12 Email Marketing Strategies for Therapists 25:12 Upcoming Workshops and Conclusion Join my email marketing workshop series here: https://www.prosperinprivatepractice.com/email-marketing-workshops

In this impromptu and unscripted podcast episode, host Claire Feldman reflects on the challenges and achievements of 2024, particularly within the realm of private practice. Sparked by a recent membership coaching call, Claire emphasizes the importance of acknowledging small wins, addressing setbacks, and planning for the upcoming year. She shares three key reflective questions for listeners to consider: celebrating achievements, letting go of unhelpful habits, and carrying forward successful practices. Claire also invites listeners to join a vision and goal-setting session for 2025, encouraging a proactive and business-minded approach to the new year. 00:00 Welcome and Introduction 01:20 Reflecting on 2024: Challenges and Wins 05:14 Achievements and Growth in Private Practice 08:20 Letting Go of Setbacks and Burdens 10:44 Looking Ahead to 2025: Values and Goals 13:18 Vision and Goal Setting for the New Year 16:33 Invitation to Vision and Goal Setting Session 19:47 Conclusion and Final Thoughts Register to join my New Year Vision & Goal Setting Session

In this episode, Claire Feldman welcomes Chantel Dyson to discuss the potential and benefits of podcasting for therapists. Chantel shares her unique journey from a career in theater sound design to mathematics teaching and finally to podcast coaching. She reveals how personal experiences and storytelling can enhance therapeutic connections with clients. The conversation delves into practical steps for starting a podcast, from initial content creation to utilizing advanced AI tools for seamless editing and repurposing. Chantel also introduces her offerings, including podcast launch packages and VIP days, designed to help therapists create impactful and engaging podcasts. Listeners are encouraged to explore podcasting as a valuable and underutilized marketing platform for building trust and an authentic connection with their audience.   00:00 Welcome and Introduction 00:31 Chantel's Journey: From Theater to Teaching 02:27 Transition to Life Coaching and Podcasting 07:21 The Power of Podcasting for Therapists 12:49 Engaging Clients Through Podcasting 20:24 Creating Compelling Podcast Content 24:56 Understanding Your Client's Language 25:32 The Importance of Podcasting 27:33 Choosing the Right Marketing Strategy 27:51 Is Podcasting Right for You? 29:29 Getting Started with Podcasting 31:07 The Role of Video in Podcasting 34:58 Essential Tech for Podcasting 39:06 Repurposing Content for Maximum Reach 44:51 Podcast Launch Packages 47:44 Final Thoughts and Contact Information Connect with Chantelle on instagram

In this solo episode, host Claire Feldman conducts an end-of-year review for 2024, reflecting on the challenges faced, including the global economic crisis and significant events like Trump's election. Claire discusses practical steps to prepare for 2025, focusing on reviewing finances, exploring revenue streams, and enhancing business operations. She emphasizes the importance of having a comprehensive marketing strategy and tracking referral sources and client engagement. Claire also introduces a special Black Friday offer for discounted one-on-one strategy sessions and complimentary access to her membership community events in December.   00:00 Introduction and Year-End Reflection 03:03 Financial Review and Planning 10:06 Streamlining Operations 14:13 Evaluating Referral Sources 18:47 Marketing Strategies for 2025 26:29 Special Black Friday Offer 29:34 Conclusion and Next Steps Snag my BLACKFRIDAY offer. Get 30% off my 1:1 strategy session. Offer valid 22-29th November. Added BONUS!. Get complimentary access to events within my membership community for the month of December https://www.prosperinprivatepractice.com/power-hour

In this episode, host Claire Feldman interviews Vicky Schilling, a self-belief business coach, focusing on the importance of self-belief in business success. They discuss Vicky's journey, the impact of her coaching, and the noticeable shift in her focus towards self-belief. The conversation covers the significance of addressing past experiences that shape current business practices, practical strategies for improving self-belief, and the role of self-worth in setting prices and attracting clients. Insights are provided on how self-belief influences all areas of business, including marketing, client attraction, and maintaining boundaries. Vicky also shares tips for daily actions to bolster self-belief and offers a free resource to help listeners progress from feeling stuck.   00:00 Welcome and Guest Introduction 00:43 The Importance of Self-Belief in Business 02:52 Personal Journey and Shifts in Focus 05:39 Training and Impact on Coaching 09:09 Addressing Procrastination and Self-Doubt 15:55 Pricing and Market Perception 30:16 Setting Goals and Tracking Progress 35:22 Daily Practices to Boost Self-Belief 40:19 Final Thoughts and Resources You'll find Vicky at: https://www.instagram.com/vicky.shilling/ Link to the blog referenced in our podcast: https://vickyshilling.com/how-to-get-a-client-to-say-yes/ Her awesome free resource: https://vickyshilling.podia.com/paralysis-progress-audio-guide-worksheet

Maximizing Revenue: Diversifying Income Streams for Therapists   In this solo episode, host Claire Feldman discusses various ways therapists can create additional income streams beyond the traditional one-on-one client model. She explores options such as workshops, digital products, and membership communities, as well as the benefits and challenges associated with each. Claire emphasizes the importance of starting small, understanding your ideal client's needs, and the necessity of effective marketing and audience growth. The episode provides practical advice for therapists looking to diversify their income and achieve greater financial stability.   00:00 Introduction to the Podcast 00:30 The Importance of Additional Income Streams 02:44 Focusing on One-to-One Client Base 04:06 Exploring Workshops as an Income Stream 06:16 Creating CPD Workshops for Therapists 09:22 Developing Digital Products 13:00 Membership Communities for Therapists 18:27 Market Research and Audience Engagement 19:43 Starting Small and Scaling Up 23:52 The Numbers Game in Selling 29:19 Upcoming Group Coaching Program 31:59 Conclusion and Final Thoughts Download my free 'Beyond 1:1 - Create extra revenue for your practice' guide here: https://www.prosperinprivatepractice.com/additional-income-for-therapists Want to be added to the waitlist for my next cohort of my small group coaching program and launch your new income stream within 3 months? email at claire@prosperinprivatepractice.com

From Side Hustle to Full Practice: Shelley’s Journey to building an Associate Practice     In this episode, host Claire Feldman welcomes therapist Shelley Bradley Scholey to discuss her professional journey from mental health nurse to successful private practice owner. Shelley shares insights on transitioning from a military nursing role to setting up her own practice, emphasiging the importance of having a website and utilizing SEO for attracting clients. She also elaborates on the benefits and challenges of forming an associate practice, the significance of having a niche, and the evolving landscape of therapy post-pandemic. Shelley offers practical advice for therapists looking to expand their services and emphasizes the value of consistency and action in building a successful practice.   00:00 Welcome and Introduction 00:43 Shelley's Journey to Becoming a Therapist 01:55 Starting a Private Practice 03:38 The Importance of a Website and Online Presence 06:46 The Impact of COVID-19 on Therapy 08:28 The Benefits and Challenges of Niching Down 13:36 Transitioning to Full-Time Private Practice 20:34 Building and Managing an Associate Team 32:01 Future Plans and Entrepreneurial Spirit 38:43 Final Thoughts and Advice You can connect with Shelley on instagram: https://www.instagram.com/fortitudepsychologicaltherapy/ Or via her website: https://www.fortitudepsychologicaltherapy.co.uk/?fbclid=PAZXh0bgNhZW0CMTEAAaYnlbq4hwCCI72w9VkfSzLtVpcGRU_OSUF4bsscyYJHgVwHazuviwqRm5k_aem_FOXZJklO9XfRHACXvbo6mQ

In this episode, host Claire Feldman discusses a prominent theme that emerged during a recent coaching call within her community: the divergence between expectations and reality when starting a private practice. The episode delves into common frustrations faced by therapists transitioning from employed roles, such as the NHS, into private practice, including the slow initial influx of clients and the lack of business and marketing training in counselling qualifications. Claire offers practical advice on setting realistic goals, the importance of gradual transition, and fostering business skills essential for success in private practice. She also emphasizes the value of community support and self-compassion in overcoming challenges.   00:00 Introduction and Welcome 00:16 The Reality of Private Practice 01:00 Managing Expectations and Self-Judgment 03:02 Transitioning from Employment to Private Practice 05:08 The Importance of Business Skills 06:34 Building a Sustainable Practice 11:41 Reflecting on Progress and Setting Realistic Goals 16:09 Focusing on Core Activities 18:04 Conclusion and Community Invitation Interested in joining my community? check out the details below: https://www.prosperinprivatepractice.com/monthly-membership

In this podcast episode, host Claire Feldman discusses whether it's possible to fill a private practice without relying on a social media presence. Reflecting on her own experiences and insights from mentoring, she covers the effectiveness of blogging, podcasting, YouTube, and other long-form content as alternatives to social media. Claire emphasizes the importance of consistency, strategy, and authenticity in marketing efforts and encourages therapists to explore marketing methods that align with their strengths. She also invites listeners to a free upcoming webinar for more in-depth exploration of these topics and details how to join her membership program.   00:00 Introduction: Can You Succeed Without Social Media? 01:06 Realization: Blogging Over Social Media 03:34 Client Success Stories with Blogging 05:05 Long-Form Content vs. Short-Form Content 05:36 The Role of Social Media in Marketing 09:43 Exploring Alternative Marketing Strategies 12:36 The Power of Podcasting and YouTube 20:52 Long-Term Marketing Strategies 26:00 Conclusion and Upcoming Webinar Interested in attending the webinar? Sign up via the link below: https://www.prosperinprivatepractice.com/fill-your-practice

Effective Marketing Strategies for Therapists in Private Practice   In this podcast episode, host Claire Feldman discusses practical and simple strategies therapists can employ to market their private practices effectively. She emphasizes the importance of dedicating regular time slots for marketing activities and suggests diversifying content across various platforms like blogs, emails, podcasts, and social media. Claire also introduces useful tools like Descript for content creation and scheduling, and advocates for re-purposing content to maximize reach without overwhelm. The episode aims to alleviate therapists' fears and uncertainties about marketing, providing actionable tips to build a consistent and successful marketing strategy.   00:00 Introduction to Private Practice Marketing 00:38 The Importance of Consistent Marketing 01:30 Setting Aside Time for Marketing 04:35 Choosing the Right Platforms 05:39 Utilizing Tools for Content Creation 07:18 Repurposing Content for Efficiency 18:49 Maintaining Consistency in Marketing 21:10 Conclusion and Resources Want free resources to support your practice growth? https://www.prosperinprivatepractice.com/free-resources

In this episode, host Claire Feldman addresses three common mistakes therapists make with their practice websites that hinder client inquiries. Feldman emphasizes the importance of having a private practice website and debunks the myth that a directory profile is sufficient. She discusses the pitfalls of using generic, cliché design elements, stresses the necessity of a user-friendly experience, and underscores the critical role of SEO optimization. Feldman also highlights the benefits of maintaining a blog and offers practical tips for beginners to boost website traffic and client engagement. Additionally, she announces an upcoming workshop aimed at helping therapists start blogging efficiently.   00:00 Introduction and Importance of Having a Therapy Website 04:39 Common Mistakes in Therapy Websites 07:28 Creating a Unique and Engaging Website 09:17 Improving User Experience on Your Website 13:51 SEO Optimization for Therapy Websites 14:47 The Power of Blogging for SEO 25:23 Upcoming Blogging Workshop 27:19 Conclusion and Final Thoughts    Grab a spot at my upcoming 'Get Started with Blogging' Workshop here! https://www.prosperinprivatepractice.com/get-started-with-blogging-boost-your-seo-and-attract-more-clients

In this episode, host Claire Feldman discusses the concept of comparisonitis among therapists in private practice. She addresses both the positive and negative aspects of comparing oneself to others in the same field. Claire shares personal anecdotes, including how observing successful peers inspired her own business model transformation, while also highlighting the pitfalls of comparing yourself during vulnerable moments, leading to self-doubt. The episode emphasizes the importance of focusing on personal strengths, embracing individuality in marketing strategies, and understanding that success looks different for everyone. Insightful examples from successful therapists illustrate the diverse paths to success, encouraging listeners to find their own unique way.   00:00 Introduction to Comparisonitis 00:51 The Benefits of Comparison 03:02 The Downside of Comparisonitis 05:03 The Reality Behind Social Media Success 07:46 Learning from Successful Therapists 09:16 The Power of Connection Over Competition 16:35 Realistic Expectations and Motivation 20:16 Conclusion and Final Thoughts To find out more about me visit: https://www.prosperinprivatepractice.com

In this engaging episode, Claire Feldman interviews Leslie Kollikho, an Integrative Psychotherapist, about her journey transitioning from a psychiatric hospital to a successful private practice. They discuss Leslie's creative approach to therapy, her effective use of social media for engagement and marketing, and her tips for other therapists looking to diversify their practices. Lesley shares her strategies for running a thriving Instagram account called 'Tips for Therapists,' her experience with conducting CPD workshops, and the value of building a supportive professional community. The conversation offers valuable insights for therapists looking to expand their practice and explore new income opportunities.   00:00 Introduction and Guest Introduction 01:21 Leslie's Journey into Private Practice 02:45 Building a Client Base and Networking 03:52 Diversifying Income and Instagram Success 06:45 Engagement and Community Building 19:00 Creating and Marketing CPD Workshops 32:35 Final Thoughts and Advice 37:04 Conclusion and Where to Find Lesley Follow Lesley on instagram Follow me on instagram Find details on my membership and services visit Prosper in Private Practice

In this podcast episode, host Claire Feldman delves into the crucial aspects of building effective websites for private practices. She shares insights from her experience reviewing numerous therapy websites and highlights common mistakes to avoid. Claire emphasizes the importance of selecting the right platform, investing wisely in website design, and ensuring the site is user-friendly. She also stresses the need to create content that speaks directly to the ideal client, avoiding clichés, and making crucial information easily accessible. For those looking to upgrade their websites, Claire introduces her 'Prosper in Private Practice' membership, offering detailed guidance and complimentary website reviews.   00:00 Introduction to Private Practice Websites 00:32 Common Mistakes in Website Building 00:44 The Journey of Building My Own Websites 02:50 Choosing the Right Platform 04:28 Investing in a High-Quality Website 05:29 DIY vs Professional Help 08:55 Importance of User Experience 10:54 Avoiding Clichés and Being Specific 14:58 Content is King 21:14 Final Tips and Recommendations 23:20 Conclusion and Membership Offer   If you'd like to join my membership community and have me in your back pocket for just £47 a month, vists: https://www.prosperinprivatepractice.com/monthly-membership

In this episode, host Claire Feldman chats with Lauren Baird, a psychotherapist and social worker, about her journey to leveraging Instagram for her therapy practice. Lauren shares her initial struggles, the importance of finding a niche, and the power of authentic content creation. She also discusses her collaborations with brands like 'This Works' and offers valuable advice for therapists looking to grow their presence on Instagram. This episode is packed with insights on building an online brand, connecting with an audience, and balancing authenticity with marketing.   00:00 Introduction and Guest Welcome 00:07 Lauren's Background and Career Journey 01:01 Starting Inner Glow Therapy 01:46 Challenges and Growth on Instagram 04:09 Balancing NHS Work and Private Practice 06:06 Navigating Instagram as a Therapist 07:36 Building Confidence and Visibility 14:16 Filling Practice Through Instagram 27:44 Collaborations and Brand Partnerships 36:52 Advice for New Therapists on Instagram 40:22 Conclusion and Contact Information Find lauren at https://www.innerglowtherapy.co.uk/ Instagram https://www.instagram.com/innerglowtherapy/ and https://www.instagram.com/therapybusinesshub To find out more about me and my services visit: https://www.prosperinprivatepractice.com/