Tactical & Practical

It's another edition of Currently Crushing, where I breakdown a tactic that's CRUSHING for us RIGHT NOW. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io ! Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

On this episode, Nate breaks down how setting a MINIMUM profit goal allowed OG to grow 100% this year. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io ! Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

One of the best ecom CMOs in the game stopped by Tactical & Practical today to talk about how he writes copy with ChatGPT. Connor is the CMO of Ridge.com and one of my favorite marketers to talk to, and this episode taught me a lot about how to get the most out of our AI writing partners. Make you sure follow him on twitter, and subscribe to the marketing operators podcast ( https://x.com/couuor & https://open.spotify.com/show/23IMg6aJK1RcGOMeTA7VE4?si=2fe29905457b4b43 ) Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and specifically for this episode, it's how we split-test headlines & copy all over our website. I can't believe how powerful it is to write a new headline and get a 20% CVR increase on some of our highest traffic LPs. If you're NOT testing copy on your website, you're leaving money on the table, so go checkout Intelligems.io ! Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really promising results, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game! You can hear more from Connor & Nate on a recent episode of Triple Whale's Podcast: https://youtu.be/5aq8dMvmqkk?si=ms02xi71NWauXja4

Nate explains every detail of OG's recent new product launch - two watches inlaid with coffee beans sealed in resin. From the idea, to the creative, copywriting, teaser & ad strategy, he doesn't leave any detail out! Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I sent you, and start adding dollars to your bottom line today! You can hear more about how to prep for Q4 on Nate's 10-part series with Triple Whale, titled "10 Tactics To Master Before Q4" available on their youtube: https://youtu.be/7FVafM0LsA4?si=-eVZ46ik0GMHIsyj

In this episode, Nate shares a warning about 3 common mistakes made in Q4, and shares tactical advice on what to do to avoid them! Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I sent you, and start adding dollars to your bottom line today! You can hear more about how to prep for Q4 on Nate's 10-part series with Triple Whale, titled "10 Tactics To Master Before Q4" available on their youtube: https://youtu.be/7FVafM0LsA4?si=-eVZ46ik0GMHIsyj

In this episode, Nate shares the simplest metric that's given him clarity when it comes to understanding the effectiveness of his advertising efforts: REAL ROAS Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. Schedule a demo today & tell 'em I sent you!

The first ever guest on Tactical & Practical is AJ Vaynerchuk, CEO & Co-Founder of VaynerSports, a modern athlete representation agency. We discuss how brands of all sizes & all budgets are able to leverage athlete endorsement deals, and highlight the importance of strong alignment between the athlete & the brand. Follow @AJV & @NateLagos on social media, visit VaynerSports.com to work with any of AJ's clients, and leave a review on today's episode if you enjoyed it! Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. They're launching a new PERSONALIZATION tool on August 19th that is going to revolutionize the way we split test & make changes on our website. Schedule a demo today & tell 'em I sent you to start adding dollars to your bottom line!

In this episode, Nate breaks down 3 plain text e-mail campaigns that he's sent in the last year that have built trust & familiarity with his customers, AND generated a ton of revenue. Great marketing should be able to build brand & generate sales at the same time, and this episode is a peek behind the curtain of how Original Grain accomplishes that in their retention marketing efforts. This episode of Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool. Follow @NateLagos on twitter and @TacticalAndPracticalMarketing on Instagram

In this, the first unscripted episode of Tactical & Practical, Nate challenges you to have a solid gameplan for the next crisis that happens in America. This episode is sponsored by Intelligems.io - your one stop shop for all your split testing needs! Follow @NateLagos on Twitter & Linked In, and tweet at him with any comments about the pod!

In this episode, @NateLagos walks you through two big mistakes ecom brands make all too often: Planning to maintain marketing efficiency when aggressively scaling Cutting ad spend when performance is worse than desired Both of these mistakes have a detrimental affect on the bottom line, and in this episode, you''ll learn how and why you need to avoid them like the plague. Tactical & Practical is sponsored by Intelligems.io - the one stop shop for all your split testing needs! Book a demo and start adding profit to your bottom line today! Follow me @NateLagos on twitter and tweet at me with any questions about the show!

In this step by step guide, Nate Lagos lays out tactics you can use to decrease customer acquisition costs without running huge discounts, or sacrificing customer value. This episode is sponsored by Intelligems! You've heard me mention it by now, but on the video version of this podcast I show the results from 2 of my most recent split tests - one testing content on our highest traffic landing page, and the other testing prices of our most popular watch - and both had over a 40% INCREASE in profit per session. Those kinds of results have become common in our CRO strategy, and it's all thanks to Intelligems.io. Go schedule a demo today and start adding profit to your brand's bottom line. Please tweet @NateLagos if you have any questions or comments about the show!

In this step-by-step guide, Nate Lagos explains how to overcome rising acquisition costs by increasing your customer lifetime value. Like every episode, this is designed so you can learn something & immediately implement a tactic to add profit to your ecom brand. Please tweet @ NateLagos if you have any questions or feedback about the show! Tactical & Practical is sponsored by Intelligems - the ultimate profit-optimization tool. Go to Intelligems.io for all your split testing needs and tell them I sent ya! This episode is also sponsored by Cannadips. Go to Cannadips.com and use code BigDogNate for 30% off your order. They’ve got dip pouches without harmful or addictive ingredients, and 100% american grown hemp. Check ‘em out!

Nate Lagos explains how & why ecom brands can be profitable by running giveaway promotions. Like every episode, this is designed so you can learn something & immediately implement a tactic he discussed to add profit to your ecom brand. If you have any questions about anything discussed here, please tweet @NateLagos and he’ll get right back to you. This episode is sponsored by Intelligems - your one stop shop for all your split testing needs. Schedule a demo at Intelligems.io to start optimizing the profit of your website.

Most ecom brands have a fundamentally FLAWED method for setting their prices. Optimizing for gross margins or "profit per unit sold" is a TERRIBLE idea. In this episode, Nate Lagos explains the correct way of finding "price-market-fit" - and why you should be using Intelligems to test your prices CONSTANTLY.

Nate Lagos explains how & why they've landed partnerships with Jack Daniel's, Taylor Guitars, and Major League Baseball. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

Original Grain has built an army of niche creators to represent their brand and help them acquire customers profitably - listen to VP of Marketing Nate Lagos explain how. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

Don't hire a performance marketers to do a brand builder's job.

BEFORE you launch that new advertising channel, try these 5 things to try to spark new growth in a product or brand that's hit a plateau: 1. Test new prices & offers on your hero SKU. Price-Market-Fit is not something you can set and forget, just look at gas prices the last couple weeks. The price consumers are willing to pay for your product changes with inflation, election cycles, and category maturity. If you haven't tested your prices or offers in the last year, they're officially out of date, test them again. 2. Shoot new creative in different formats and with different creators than you've worked with in the past. If you're ad account is full of UGC, maybe try producing some high quality, polished assets. If you've relied super hard on videos, try some statics. Not every person in your target market will resonate with the same content format. When I see UGC as a marketer, I assume it's fake and dismiss it. When my wife sees UGC of someone who has the same pain points as her, she trusts it. Don't leave any part of your target audience out in the cold, make creative that can resonate with every corner of your audience. 3. Take this mentality into your copywriting, too. If you typically lean into negative, fear of loss, risk aversion messaging, then you're only going to acquire customers who resonate with that. Try to frame it positively, or be more optimistic in your messaging. Instead of showing them what they might lose without your product, show them what they'll gain by adding it to their lives. 4. Look for anomalies in your customer reviews to give you new ideas for ad angles. If 80% of your 5-star reviews are about how awesome your product looks, that means you're really good at marketing how good your product looks. Acquisition is self fulfilling prophecy... But if 10% of your 5-star reviews are about how good your products makes someone feel, then you're probably MISSING that benefit in your top spending ads. Go make more ads & landing pages about how they'll FEEL, and you'll acquire more of those customers that your last round of ads wasn't talking to. 5. Make new products that appeal to a wider range or a different segment of your market. Jack Daniel's does this perfectly. I never buy their base bottle, Old No 7 that costs $25. But there's 8 bottles of specialty, limited edition Jack Daniel's bottles that I paid over $500 each for on my shelf right now. They never would've gotten that money from me if they didn't push into a new market. Mercedes does this great, too. They make the G wagon for people who are rich. They make the C class for people who want to look rich. Rolex sells the dayjust and the daytona, to completely different tax brackets. Puma sells some traditional golf shoes, and ones with camo print all over them. I'd never by the traditional ones (or anything from puma usually) but I'm on my second pair of the camo ones... and so on. Obviously new product dev takes a lot of time, but you can definitely do those first 4 things BEFORE adding the complexity and unknowns of a new advertising channel. Then, when you do launch that new channel, you'll have more learnings for how to make it work for you. Happy scaling

Did you know that you don't have to just ask "How did you hear about us?" in your post purchase survey? I think it's way less valuable to use it as a form as attribution, and way MORE valuable to ask them questions that'll shape your marketing strategy in the future. At Adapt, I'm asking "When did you first hear about us?" "Who supports you on your health journey?" "How do supplements fit into your daily routine?" "What's your favorite way to stay active?" Each of those will affect how we measure our marketing efforts, how we position our brand, what kind of organic content we'll create, which influencers we'll partner with, and what IRL events I'll want us to be a part of. Those insights are way more valuable to me than hearing someone try to remember where they heard about us. - Then, we have some winning results from a brand who just INCREASED their prices - Tweet of the week is really tactical Meta advice - A JUICY Marketer's Anonymous from a guy who's about to quit his job