Tactical & Practical

It's another edition of Currently Crushing, where I breakdown a tactic that's CRUSHING for us RIGHT NOW. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io ! Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

On this episode, Nate breaks down how setting a MINIMUM profit goal allowed OG to grow 100% this year. Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io ! Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!

One of the best ecom CMOs in the game stopped by Tactical & Practical today to talk about how he writes copy with ChatGPT. Connor is the CMO of Ridge.com and one of my favorite marketers to talk to, and this episode taught me a lot about how to get the most out of our AI writing partners. Make you sure follow him on twitter, and subscribe to the marketing operators podcast ( https://x.com/couuor & https://open.spotify.com/show/23IMg6aJK1RcGOMeTA7VE4?si=2fe29905457b4b43 ) Tactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and specifically for this episode, it's how we split-test headlines & copy all over our website. I can't believe how powerful it is to write a new headline and get a 20% CVR increase on some of our highest traffic LPs. If you're NOT testing copy on your website, you're leaving money on the table, so go checkout Intelligems.io ! Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really promising results, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game! You can hear more from Connor & Nate on a recent episode of Triple Whale's Podcast: https://youtu.be/5aq8dMvmqkk?si=ms02xi71NWauXja4

Nate explains every detail of OG's recent new product launch - two watches inlaid with coffee beans sealed in resin. From the idea, to the creative, copywriting, teaser & ad strategy, he doesn't leave any detail out! Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I sent you, and start adding dollars to your bottom line today! You can hear more about how to prep for Q4 on Nate's 10-part series with Triple Whale, titled "10 Tactics To Master Before Q4" available on their youtube: https://youtu.be/7FVafM0LsA4?si=-eVZ46ik0GMHIsyj

In this episode, Nate shares a warning about 3 common mistakes made in Q4, and shares tactical advice on what to do to avoid them! Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I sent you, and start adding dollars to your bottom line today! You can hear more about how to prep for Q4 on Nate's 10-part series with Triple Whale, titled "10 Tactics To Master Before Q4" available on their youtube: https://youtu.be/7FVafM0LsA4?si=-eVZ46ik0GMHIsyj

In this episode, Nate shares the simplest metric that's given him clarity when it comes to understanding the effectiveness of his advertising efforts: REAL ROAS Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. Schedule a demo today & tell 'em I sent you!

The first ever guest on Tactical & Practical is AJ Vaynerchuk, CEO & Co-Founder of VaynerSports, a modern athlete representation agency. We discuss how brands of all sizes & all budgets are able to leverage athlete endorsement deals, and highlight the importance of strong alignment between the athlete & the brand. Follow @AJV & @NateLagos on social media, visit VaynerSports.com to work with any of AJ's clients, and leave a review on today's episode if you enjoyed it! Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. They're launching a new PERSONALIZATION tool on August 19th that is going to revolutionize the way we split test & make changes on our website. Schedule a demo today & tell 'em I sent you to start adding dollars to your bottom line!

In this episode, Nate breaks down 3 plain text e-mail campaigns that he's sent in the last year that have built trust & familiarity with his customers, AND generated a ton of revenue. Great marketing should be able to build brand & generate sales at the same time, and this episode is a peek behind the curtain of how Original Grain accomplishes that in their retention marketing efforts. This episode of Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool. Follow @NateLagos on twitter and @TacticalAndPracticalMarketing on Instagram

In this, the first unscripted episode of Tactical & Practical, Nate challenges you to have a solid gameplan for the next crisis that happens in America. This episode is sponsored by Intelligems.io - your one stop shop for all your split testing needs! Follow @NateLagos on Twitter & Linked In, and tweet at him with any comments about the pod!

In this episode, @NateLagos walks you through two big mistakes ecom brands make all too often: Planning to maintain marketing efficiency when aggressively scaling Cutting ad spend when performance is worse than desired Both of these mistakes have a detrimental affect on the bottom line, and in this episode, you''ll learn how and why you need to avoid them like the plague. Tactical & Practical is sponsored by Intelligems.io - the one stop shop for all your split testing needs! Book a demo and start adding profit to your bottom line today! Follow me @NateLagos on twitter and tweet at me with any questions about the show!

In this step by step guide, Nate Lagos lays out tactics you can use to decrease customer acquisition costs without running huge discounts, or sacrificing customer value. This episode is sponsored by Intelligems! You've heard me mention it by now, but on the video version of this podcast I show the results from 2 of my most recent split tests - one testing content on our highest traffic landing page, and the other testing prices of our most popular watch - and both had over a 40% INCREASE in profit per session. Those kinds of results have become common in our CRO strategy, and it's all thanks to Intelligems.io. Go schedule a demo today and start adding profit to your brand's bottom line. Please tweet @NateLagos if you have any questions or comments about the show!

In this step-by-step guide, Nate Lagos explains how to overcome rising acquisition costs by increasing your customer lifetime value. Like every episode, this is designed so you can learn something & immediately implement a tactic to add profit to your ecom brand. Please tweet @ NateLagos if you have any questions or feedback about the show! Tactical & Practical is sponsored by Intelligems - the ultimate profit-optimization tool. Go to Intelligems.io for all your split testing needs and tell them I sent ya! This episode is also sponsored by Cannadips. Go to Cannadips.com and use code BigDogNate for 30% off your order. They’ve got dip pouches without harmful or addictive ingredients, and 100% american grown hemp. Check ‘em out!

Nate Lagos explains how & why ecom brands can be profitable by running giveaway promotions. Like every episode, this is designed so you can learn something & immediately implement a tactic he discussed to add profit to your ecom brand. If you have any questions about anything discussed here, please tweet @NateLagos and he’ll get right back to you. This episode is sponsored by Intelligems - your one stop shop for all your split testing needs. Schedule a demo at Intelligems.io to start optimizing the profit of your website.

Most ecom brands have a fundamentally FLAWED method for setting their prices. Optimizing for gross margins or "profit per unit sold" is a TERRIBLE idea. In this episode, Nate Lagos explains the correct way of finding "price-market-fit" - and why you should be using Intelligems to test your prices CONSTANTLY.

Nate Lagos explains how & why they've landed partnerships with Jack Daniel's, Taylor Guitars, and Major League Baseball. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

Original Grain has built an army of niche creators to represent their brand and help them acquire customers profitably - listen to VP of Marketing Nate Lagos explain how. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

We need to throw out the word "brand" I think our simple, performance-marketer brains completely crumble when we try to think about building a "brand." It's abstract, it sounds antithetical to performance & growth, and it leads marketers into a lot of bad behavior Instead, you should be trying to build PERSONALITY into your company. A personality that is capable of showing up in the right context, to each persona you're trying to sell to. Think about your own personality. You show up differently to saturday night dinner with friends than you to do sunday afternoon lunch with your in laws. You might dress different, you might drink differently, and you definitely talk different. You dress differently to a concert friday night than you do to work on monday morning. You're not being fake, you're being authentically you in every one of those situations, but you're showing up in the right context for different people, places, and times. That's what our "brands" need to be able to do in 2026 and beyond. Can we show up with the proper context, to specific personas in our target audience, at the right times, on the right channels, with the right influencers & partners? That's how the next great brands are going to be built.

Yes, the majority of Americans aren't rolling in cash right now... But, the top 10% of earners are still seeing your ads, visiting your website, and spending their money. Why aren't you giving them the opportunity to give you MORE?

Discounts are like binge drinking - Lots of fun in the short term (big revenue boost) - Leads to bad behavior (hacky marketing) - Creates shallow, meaningless relationships (low LTV customers) - Terrible Hangovers (awful performance after the sale) - It's more acceptable to do around major holidays (if you're doing it august I assume your life & business are not going well) ...But a great offer is like sharing a pour of Kentucky's finest bourbon. It starts with meaningful connection (strong messaging), and creates a long lasting relationship (profitable LTV). Listen to this episode and hang around till minute 6 where I show the results of a split test where we reduced our discount from 30% to 20% and decreased our CAC, and increased CVR & RPS.