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Description
Welcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.
Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing facts to campaign ideas to profanity laden rants about whatever may be top of mind. You may even learn something new.
Visit us at www.marketingqualified.io or follow us on your favorite social network of choice, as long as that social network is Instagram, because we don't have anything else (and neither should you).
17 Episodes
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Send us a text Marketing success often hinges on factors beyond a marketing team's control, yet CMOs continue to take the fall when unrealistic growth targets aren't met. In this refreshingly honest conversation, Mike Griffin and Chris Newton dissect this common pattern where leadership demands impossible acceleration in growth, fires the marketing team when numbers miss, brings in new marketers who also fail, and finally realizes the core issue lies with product-market fit. The hosts dive i...
Send us a text Marketing and sales alignment has always been a struggle, but in this particularly candid conversation, we unpack two major sources of tension between these departments that rarely get addressed publicly. First, we dive deep into how Glassdoor has transformed from a valuable resource for transparent company reviews into something that increasingly resembles LinkedIn's worst aspects. What started as a platform for honest feedback has morphed into yet another space for performat...
Send us a text Have you ever clicked a link only to be bombarded with pop-ups demanding you download an app instead? We're diving into this frustrating digital experience epidemic, with Meta as our primary case study. When Chris tried to view content Mike shared from Instagram, he discovered Meta had implemented a new policy forcing mobile users into their app – no browser viewing allowed. This isn't just an isolated annoyance; it represents a calculated strategy by tech companies to bypass ...
Send us a text Digital interfaces are becoming increasingly customizable, but is this enhancing our experience or just masking intrusive marketing? Mike and Chris take us on a fascinating journey through app personalization, starting with Starbucks' customizable icons and exploring how seemingly minor features can drive significant engagement. Ever wished your weather app had personality? The hosts introduce "Carrot," a weather app that lets you adjust its tone from professional to downright...
Send us a text Mike and Chris explore how artificial intelligence might be making us lazier thinkers while discussing the evolving landscape of digital marketing in 2025. They dissect everything from frustrating LinkedIn engagement tactics to surprising platform effectiveness and emerging B2B influencer trends. Other topics covered include: • Is using ChatGPT for basic ideation making us intellectually lazy • The ubiquitous "comment for resource" LinkedIn tactic that rarely delivers • Why In...
Send us a text Chris and Mike run an experiment by secretly introducing an AI-generated guest named "Naomi" to test how long it takes to spot a synthetic podcast participant, highlighting important questions about authenticity in marketing communications. Also in this episode: • AI guest "Naomi" claims to be a VP of Marketing who deleted her LinkedIn account, immediately raising suspicion because no VP could have an ego small enough to actually do that • The guys discuss how a "What th...
Send us a text Anyone who's worked in B2B marketing or sales has likely experienced the love-hate (mostly hate) relationship with Salesforce CRM. This passionate, unfiltered conversation dives deep into why this "necessary evil" causes so much frustration despite its dominance in the market. Mike and Chris explore the fundamental paradox at the heart of Salesforce - why its extreme customizability becomes its biggest weakness. When companies need dedicated administrators making six-figure sal...
Send us a text Mike and Chris explore workplace challenges through the lens of humor, examining how corporate structures often lead to ineffective management and misaligned priorities. • The Peter Principle suggests people get promoted to their level of incompetence • The Dilbert Principle argues incompetent workers are deliberately promoted to management to minimize damage • QBRs (Quarterly Business Reviews) would be unnecessary with proper data management and process adherence • Retention ...
Send us a text Ever stared at your phone during a show with a billion-dollar marketing budget behind it? That's exactly what happened to Chris and Mike with Amazon's Rings of Power, sparking a crucial conversation about marketing's limitations. Despite global campaigns, celebrity endorsements, and prime placement across every imaginable platform, no amount of marketing magic can salvage a fundamentally flawed product. This principle extends far beyond entertainment. In today's hyper-competit...
Send us a text Marketing tools come and go, but which ones are actually worth your time and investment? Mike Griffin and Chris Newman cut through the hype to examine three marketing staples that might be delivering less value than you think. The conversation kicks off with a provocative question: is website chat functionality dead? While once heralded as the future of lead generation, both hosts share their skepticism about chat's effectiveness as a marketing tool. Chris notes, "From a marke...
Send us a text Chris and Mike discusses the biggest misconceptions about digital marketing, lament about opaque pricing pages and sales processes, debate the (lack of) viability of audio books as a marketing channel, and answer the question: Is chat as an acquisition channel dead? And because they can't help themselves, they also dunk on the Rings of Power for a bit. Visit us at https://www.marketingqualified.io Follow us on Instagram Email us at pod@marketingqualified.io
Send us a text Get ready to laugh, cringe, and gain some valuable insights as Mike Griffin and Chris Newton launch the Marketing Qualified podcast. With their combined two decades of experience in the B2B marketing world, they're pulling back the curtain on the eccentricities and frustrations of the industry. In their inaugural episode, they dive into hilarious mishaps like webinars gone wrong and the challenges they faced in starting this very podcast. But it's not all just funny stories; Mi...
Send us a text Could marketing really be "bullshit"? That's exactly what Dan Cohen, a seasoned marketer with over a decade in the SaaS industry, boldly declared during a job interview—yet still walked away with an offer. Join us as Dan shares this intriguing tale that sets the stage for a lively discussion on the challenges of marketing subpar products. We dive into the serious issues of product-market fit, where marketing's limitations are tested, and explore how companies often overestimate...
Send us a text Ever wondered how a misstep in marketing could lead to a surprise opportunity? In this episode, we recount the tale of Chick-fil-A’s marketing misfire with TikTok star Miri the Siren and how Shake Shack capitalized on it. Chris and Mike lighten things up with a fun icebreaker about their dogs' autobiographies, imagining hilarious titles that perfectly capture their pets' quirky personalities. We had a blast envisioning Loki's "The Art of Remaining Still" and Bucky's "Help, I'm ...
Send us a text Would you take a million dollars today or choose a penny that doubles every day for 30 days? This intriguing thought experiment opens up our latest episode, where we explore the profound implications of both immediate windfalls and long-term investments in life and marketing. We dive into personal stories about IRAs and home improvements, and discuss the critical role of supporting multimedia content creators. Chris and Mike share insights into why many B2B marketers often over...
Send us a text Ever felt like your time and talent were taken for granted during a job interview? We certainly have, and that's why we're tearing into the murky waters of unpaid interview projects. With anecdotes of ludicrous tasks and wasted hours, we're standing up for the rights of job seekers everywhere. Join us for a no-holds-barred discussion on the ethics and potential illegality of expecting free work from candidates, and why it's high time companies start valuing the effort that goes...
Send us a text Ever wonder why those old beer ads stick in your head like a catchy tune? Grab a cold one and join Mike Griffin and Chris Newton as we unravel the mysteries of viral marketing and its head-scratching evolution. From the chant-worthy classics to today's Super Bowl whiffs, we're dissecting what it takes for a campaign to become part of the cultural zeitgeist. And because it's International Women's Day, we're tipping our hats to the trailblazing ladies who are rewriting the rules ...
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