Intelligent Experiences

Will Google dethrone OpenAI? Will GEO kill the ads? What will AI shopping mean for brands? We asked three young members of our AI Product Strategy Team to place their one bet for the most important thing AI would bring this year. Their predictions were published on our website, and in early February, we interviewed them in our New York City offices.Here's what Chris Bunker, Michelle Custode and Navid Ghomeshi see happening in AI in 2026.

A paper connecting the impressive capabilities of octopuses with artificial intelligence is the starting point for a conversation with Huge's Marc Maleh and Nvidia's Jenna Niven on topics such as robotics, ethics and designing cars that respond to the driver’s emotions.

Going from graffiti artist to Chief Creative Officer of a digital agency that’s betting on AI-powered offerings may sound like an unlikely trajectory. In the case of Ez Blaine, it’s not; it’s a story fueled by constant curiosity and the desire to use creativity to go to unexpected places.

Intelligent Experiences are defined by being human-like and human-directed. But to get there —and to create products like NBCU's OLI— we need to ask the right questions and connect the answers with the right data, says Emily Wengert, Executive Principal of Experience Innovation at Huge, in this episode of the podcast.

It goes without saying that GenAI has disrupted the world of digital creativity, and the business of creative agencies. But while many see this moment in time as a threat, Huge's Global CEO Lisa De Bonis perceives it as an opportunity for innovation. And the time for start experimenting, she says, is now.

What separates an “intelligent experience” from a good chatbot or generic personalization? The answer lies in the capacity to determine and incorporate intent in digital interactions, says Huge’s Chief Product Officer, Chidi Achara.

In this first episode, Huge's Global Chief Strategy Officer Jon Judah leans on his 10 years at Huge to unpack the biggest challenges his clients are facing in an increasingly competitive landscape across all industries. Or as he put it, why this latest wave of experiences, called "Intelligent Experiences" (IX), can avoid the risks of being boring that he recently wrote about.