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Fresh From the Field Fridays
Fresh From the Field Fridays
Author: Dan "The Produce Man" Avakian
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© Copyright 2026 Dan "The Produce Man" Avakian
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Welcome to Fresh From The Field Fridays with Dan "The Produce Man" Avakian! Tune in weekly for your essential download on supply trends, category updates, brand awareness, and what's hot in the market. Broadcasting live from the vibrant San Francisco Bay of California, we delve into every aspect of the produce and supply chain industry. Join us each week for insightful discussions, expert interviews, and the freshest updates to keep you ahead of the curve in the produce world. Don't miss out on the latest in the industry – subscribe and stay informed with Fresh From The Field Fridays!
103 Episodes
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This week on Fresh From the Field Fridays, Dan the Produce Man and Ross the Produce Boss welcome Caroline Lewis, founder of The Farmer’s Feed—all about reconnecting people with the farmers who actually grow their food.We dig into the cabbage trend that’s heating up in foodservice and retail, talk about why farmers need to tell their own stories, and how getting closer to the consumer really matters right now. We also hit on Valentine’s Day strawberries, a little floral, and what it all means at store level.It’s real people, real farmers, real food—right here on Fresh From the Field Fridays, from the Produce Industry Network, powered by AgLife Media.Check it out at aglifemedia.com.
This week on Fresh from the Field Fridays, we’re talking earthquakes, snowy weather, and the real-world challenges facing the produce industry right now. On the fresh side, we dive into Gold Nugget mandarins, Cuties in bags, Enchanted cider, cello radishes, the sweetest batch blueberries, blood orange varieties, and pineberries. We also cover bringing healthier produce options to a kids’ dance competition, Super Bowl produce ideas including crudités and snackable fruit and veg, plant-based options, and a little Valentine’s Day inspiration too.It’s all right here on Fresh from the Field Fridays with Dan the Produce Man and Ross the Produce Boss, brought to you by the Produce Industry Network, powered by AgLife Media. Check out aglifemedia.com today.
This week on Fresh from the Field Fridays with Dan the Produce Man and Ross the Produce Boss, Ross is fresh back from the SWIPE show and brings us a brand-new item called Zucchiolo. We also talk frozen grapes and why they’re such a great snack.On the produce table: Gold Nugget mandarins, Valentine pomelo, and a full lineup of cauliflower – white, green, purple, orange, plus the wild looking Romanesco. What’s the difference between them all? We break it down.We also get into waxy potatoes versus starchy potatoes, and why Idaho isn’t the only state growing great spuds. And we wrap it up with Proprietor burger leaf lettuce, a perfect fit for keto and low-carb lifestyles.It’s all right here on Fresh from the Field Fridays, from The Produce Industry Network and powered by AgLife Media. Check out AgLifeMedia.com today!
This week on Fresh from the Field Fridays, Ross “The Produce Boss” and Dan the Produce Man share some great finds from the market. Ross talks about the Juicy Crunch tangerine, some air-fryer-ready frozen produce from PictSweet Farms, and a sweet treat — chocolate-covered pistachios. Dan dives into more microgreen varieties and shows off those beautiful bunched, multi-colored watermelon radishes.It’s all right here on Fresh from the Field Fridays from the Produce Industry Network, powered by AgLife Media.
This week on Fresh from the Field Fridays, we’re talking dandelion greens, Cara Cara red navels, and those rare Chocolate Navel oranges — all showing up in stores right now.Dan also breaks down a timely AgLife Media article on California pear growers and the impact of heavy imported pear volume still in the pipeline just as fresh Lake County pears are hitting the market.And we wrap it up with a look at some really cool, nutrient-packed broccoli microgreens.It’s all right here on Fresh from the Field Fridays, from the Produce Industry Network, powered by AgLife Media.
This week on Fresh from the Field Fridays, Dan the Produce Man and Ross the Produce Boss dive into the biggest fresh produce and food trends of 2025—and look ahead to what’s coming in 2026.From fresh-cut vs. bulk on the produce stand to mushrooms, berries, and the ever-growing wall of salads, we break down what’s hot, what’s changing, and what shoppers are actually buying.We also tackle the age-old question: how many servings of fruits and vegetables should you really be eating? Remember “five a day”? What exactly counts as a serving—and how much is enough?Plus, salad talk: how to dress your greens without drowning them in heavy, fatty dressings.It’s all right here on Fresh from the Field Fridays, from the Produce Industry Network, powered by AgLife Media.
It’s a new year on Fresh-from-the-Field Fridays, and Dan the Produce Man brings you four in-season favorites.We kick things off with broccolini, also known as sweet baby broccoli, where it came from, why it goes by so many different names, and why the stems matter.With all the rain in Northern California, chanterelle mushrooms are abundant right now, and they remain a true favorite among chefs.A brief field update from strawberry fields in Watsonville.We also get into sunchokes. Are these sunny artichokes? Well, not really. Find out what this tasty tuber is all about.And we wrap things up with a quick blurb on the Sumo Mandarin, including which three citrus varieties contributed to its development.It’s all right here on Fresh-from-the-Field Fridays, on the Produce Industry Network and AgLife Media.
This week on Fresh from the Field Fridays, Dan the Produce Man and Ross the Produce Boss share some of their top picks of the week. They’re joined byaward-winning organic retail consultant, educator, and advocate, and the owner of Organic Options Mark Mulcahy.Mark brings the latest on what’s tasting great right now — like dry-farmed early-grown tomatoes and even dry-farmed variety melons grown in Oregon. He also talks about the Rising Stars program, a collaborative effort that’s helped over 2,500 produce and fresh food managers grow and thrive in the industry.Tune in for all this and more — only on Fresh from the Field Fridays, brought to you by The Produce Industry Network and AgLife Media.
This week on Fresh from the Field Fridays, we’re going ape for grapes! Ross “The Produce Boss” Nelson and Dan “The Produce Man” Avakian welcome Jim Beagle from Grapery.Jim shares his journey from working the fields at age five with his dad to becoming CEO of Grapery—still walking the rows every day with his crew. You’ll hear how rich dialogue with consumers keeps Grapery in tune with shopper expectations, and Jim’s core advice: do the job right every day, be consistent, and deliver the experience shoppers can count on.We dive into: The intensity and precision of meticulous hand harvesting Why Grapery lets grapes ripen longer for maximum flavor The systems that ensure bunches are picked at peak maturity Grapery’s world travels to find wild grape species with amazing flavor, bred into seedless varieties (all non-GMO) Flavor explosions ranging from tropical notes to Stone fruit sweetnessIt’s a masterclass in flavor, farming, and consistency—all right here on Fresh from the Field Fridays from The Produce Industry Network and AgLife Media.
This week on Fresh from the Field Fridays, Dan has King Oyster mushrooms on the produce table. Learn how you can turn these incredible mushrooms into vegan pulled pork and delicious tacos.Also on the table is Dazzle variety sweet apples, Ataulfo mangoes, Kinnow mandarins, and three varieties of blood oranges to taste and compare.It’s all right here on Fresh from the Field Fridays with Dan the Produce Man, brought to you by the Produce Industry Network, powered by AGLife Media.Check out aglifemedia.com today!
Join Ross the Produce Boss as he fills in for Dan with special guest Patrick Kelly to dive into the role of fresh produce in fueling athletes at the Milan-Cortina Winter Olympics. Explore how Italian cuisine and seasonal fruits and veggies are powering peak performance, plus insider tips on what’s fresh and local this season. Tune in for fresh industry insights, Olympic highlights, and a celebration of produce in sport!
This week on Fresh from the Field Fridays, Ross brings on a special guest, his daughter Alice, to share her preteen fresh produce picks. Ross also digs into some dairy-free alternatives to his traditional Czech heritage cookies, plus brand-new seasoned veggie kits made for the air fryer. They cover New Year’s Eve produce picks, from black-eyed peas and collard greens to grapes, and even tackle the question of whether New Year’s resolutions are actually a good idea.It’s all right here on Fresh from the Field Fridays, from the Produce Industry Network and AgLife Media.
This week on Fresh from the Field Fridays, Dan the Produce Man and Ross the Produce Boss aretalking Christmas cookie traditions, with Ross sharing family-favorite Czechrecipesand why he still uses an old-school, hand-turned grinder to make walnut flourthe traditional way. That technique also opens the door to gluten-free anddairy-free holiday cookie options.On the table this week: Oro Blancos, Kishu mandarins, sweetlimes, imported Bing cherries, white strawberries, chestnuts, Davison apples,late-season Fuyu persimmons, and how to use them, even when they start tosoften so nothing goes to waste.It’s festive, it’s flavorful, and it’s all right here onthis holiday episode of Fresh from the Field Fridays, from the ProduceIndustry Network, powered by AgLife Media.
This week on Fresh from the Field Fridays, Chef Jeffrey Schlissel joins us with smart, time-saving prep tips to make your holiday cooking a whole lot easier. We get into what you can prep ahead so you’re not slammed on the big day, the latest trends in the restaurant and food-service world, and a heads-up about ingredients in fresh-prepped foods. Chef Jeffrey brings the heat with practical advice and plenty of industry insight. All this and more from The Produce Industry Network and AgLife Media.
This week on Fresh from the Field Fridays:Ross is on the East Coast at the New York Produce Show, and Dan is in Monterey at the Organic Grower Summit. We kick things off with the latest on the strawberry situation, then roll right into our picks of the week: crisp Iceberg lettuce, sweet Ambrosia apples, classic Rome Beauties, those gorgeous red Dianju pears, and creamy Bacon avocados. And believe it or not, Dan's garden is still pumping out tomatoes here in December.It’s all right here on Fresh from the Field Fridays from The Produce Industry Network, powered by AgLife Media!
This week on Fresh From the Field Fridays, it’s BlackFriday, folks — and Ross the Produce Boss and Dan the Produce Man arediving into the world of online produce shopping.Do you buy produce online?Who do you trust?And what’s your experience been?We get into all of it — the good, the bad, and the “why didthey ship me that?”Plus… it’s chestnut season.We talk fresh chestnuts, a little chestnut triviaand history, and why they’re such a classic part of holiday cooking —roasting by that cozy fire, and what happened to the original American ChestnutTrees.It’s all right here on Fresh From the Field Fridays –Black Friday, brought to you by The Produce Industry Network and AgLifeMedia.
This week on Fresh from the Field Fridays, Dan The Produce Man and Ross the Produce Boss welcome Chef Eric Meisel — culinary produce specialist and all-around kitchen wizard. We’re diving into everything Thanksgiving… brining tips, roasted veggie magic, the right fruits to brighten your table, and even some fun drinks to bring a little extra groove to your holiday spread.It’s all right here on Fresh from the Field Fridays, brought to you by The Produce Industry Network and AgLife Media.
This week on Fresh from the Field Fridays, Ross the Produce Boss and Dan the Produce Man dig into some seasonal gems—fresh Florida citrus, Honey Nut squash, and a few more late-fall goodies hitting produce departments right now. Then the duo welcomes Dustin Robison from Harvest Central, a sweet potato grower out of Livingston, California. Dustin breaks down sweet potatoes the way only a farmer can: organic, conventional, flavor differences, storage and cooking tips, plus a few Thanksgiving prep hacks to make those holiday dishes really pop. It’s all happening right here on Fresh from the Field Fridays from The Produce Industry Network and AgLife Media.
This week on Fresh from the Field Fridays, Dan the Produce Man and Ross the Produce Boss dive into some killer seasonal gems — Arkansas Black apples, miniature mangoes, Koginut squash, Fuyu persimmons — plus other surprises straight from the field.We also drop a few simple tips to help you prep for the big holiday coming up this month. Fresh, fun, seasonal! It’s all right here on Fresh from the Field Fridays, from The Produce Industry Network on AgLife Media.
This week on Fresh from the Field Fridays with Ross the Produce Boss and Dan the Produce Man — we’re getting spooky with produce.Halloween goodies, healthy swaps, and yes… even some candied fruit for the sweet tooth crowd.Ross breaks out a killer lineup of creative Halloween fruit boards and charcuterie-style displays — perfect for parties or keeping the kids off the sugar crash.We also touch on Day of the Dead and All Saints traditions, and the produce items that show up in those celebrations.It’s seasonal, it’s fresh, and it’s fun — all right here on Fresh from the Field Fridays, brought to you by The Produce Industry Network and AgLife Media.




