Choose People Love Pets: The Veterinary Culture Podcast

Imposter syndrome is something we talk about constantly in veterinary medicine — but what if we’ve been thinking about it all wrong? In this episode of Choose People Love Pets, Dr. Brianna Armstrong and Phoebe Valdez explore a powerful reframe: what if imposter syndrome isn’t a sign that you don’t belong… but evidence that you’re growing? Through personal stories — including Brianna’s experience pitching her veterinary startup Skye Paws while still in vet school — they unpack how discomfort, self-doubt, and even anxiety often appear at the exact moments when identity expansion and leadership growth are happening. Together, they introduce the idea of “growth syndrome” — a framework for understanding why high-achievers and veterinary professionals often feel like imposters when stepping into new roles, leadership opportunities, or unfamiliar challenges. If you’ve ever wondered: “Do I actually belong here?” “What if they find out I don’t know what I’m doing?” “Why does growth feel so uncomfortable?” This conversation offers a new perspective — and practical tools to help you reframe the experience. What You’ll Hear in This Episode Why imposter syndrome may actually be a sign of growth The story behind Skye Paws and navigating first-time visibility How veterinary training shapes our relationship with competence and confidence The three elements of “growth syndrome”: Novelty Visibility Identity expansion Why waiting to feel ready keeps us stuck How to build confidence by trusting yourself through growth Practical strategies for navigating high-stakes new experiences Key Takeaways Confidence does not come before action — it comes from action. You don’t feel like an imposter when you stay small. Growth often feels uncomfortable because your identity is expanding faster than your evidence. Leadership requires becoming a beginner again. Follow for more:  FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠   

In this episode, our host Dr. Brianna Armstrong sits down with Dr. Kelly Cooper, veterinarian, former practice owner, corporate leader, and certified leadership coach, to explore the quiet realization many leaders have but rarely name: I’m not the leader I want to be—and I don’t know how to fix it. Kelly shares her journey from clinical practice to ownership, rising through the ranks at Banfield to the highest level before the C-suite, and ultimately making the difficult decision to walk away from a prestigious role to pursue coaching full-time. Not because she was failing—but because she wanted something more aligned. Together, they unpack what coaching actually is (and what it’s not), how leaders often don’t realize they need support until something breaks, and why awareness—not perfection—is the first step toward becoming a better leader. This is an honest, reflective conversation for veterinarians and leaders who care deeply, want to do better, and are willing to look inward.  In This Episode, We Discuss: The moment Kelly realized she wasn’t the leader she wanted to be Why many veterinarians struggle with leadership—and don’t know help exists The difference between coaching, therapy, and mentorship How coaching helped Kelly gain clarity, alignment, and confidence What a real coaching session actually looks like Why leadership growth often requires outside perspective How coaching can transform not just your career, but your relationships and wellbeing The idea that pain is inevitable—but suffering is optional  This Episode Is For You If: You’re a leader who cares deeply but feels stuck or stretched You’ve ever thought, “Why does this feel harder than it should?” You’re curious about coaching but unsure if it’s “for you” You want to lead with more intention, clarity, and self-awareness  About Dr. Kelly Cooper Dr. Kelly Cooper is a veterinarian and certified leadership coach with over 20 years of experience in clinical practice and veterinary leadership. After owning a practice and rising to a senior leadership role at Banfield, Kelly chose to step away from corporate leadership to focus on one-on-one coaching—helping veterinarians and leaders grow into the people they want to be, not just the roles they hold. drkellycooper@realityvet.com Linkedin: https://www.linkedin.com/in/drkellycooper/  Reality Vet: https://www.realityvet.com/   CPLP Podcast - Follow for more:  FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠  

In this episode of Choose People Love Pets, Brianna and Phoebe walk through exactly how they used AI-powered culture surveys to assess their hospital culture, identify blind spots, and—most importantly—turn anonymous feedback into real, trust-building change. Rather than treating culture as a “gut feeling,” they share a practical, repeatable framework for measuring psychological safety, communication, leadership trust, and belonging—without overwhelming leaders or putting teams on the defensive. This episode is a behind-the-scenes case study of what worked, what surprised them, and how intentional follow-through transformed feedback into action. What we cover: Why anonymous culture surveys matter (and when they’re most effective) How AI helped identify trends without leaders spiraling emotionally The key culture pillars they measured: psychological safety, communication, leadership trust, belonging, and growth How to structure survey questions that lead to honest, useful feedback Turning survey data into clear priorities using AI Why breakout discussions matter more than “solving the problem” How small wins (like onboarding fixes and workflow clarity) build trust What “corporate feel” actually meant to the team—and how leadership responded Why follow-up surveys are the most important step in culture work How consistency (not perfection) builds long-term trust with your team Key takeaway: Listening is only half the work. Culture improves when teams see their feedback taken seriously, reflected back, and acted on—over time. Resources mentioned: Culture survey template https://docs.google.com/forms/d/1ndXpVfv35AC1nteM4I-uO-Kr1v-bjYJJcreV_5fZD9M/template/preview Follow-up culture check survey https://docs.google.com/forms/d/1J_GoByxJ8Q5-jmixov72hnNnSinysMnf8wuZkULmkSg/template/preview Reflection question for leaders: If your team gave you honest feedback tomorrow, what would you do with it? If you enjoyed this episode or have questions about implementing culture surveys in your hospital, send us your feedback—we’re listening. Follow for more:  FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠  

In this first episode of 2026, Dr. Brianna Armstrong sits down with Dr. Natalie Marks for a deeply honest conversation about identity, alignment, and intentional living. While Dr. Marks is widely known for her extraordinary career — spanning clinical practice, hospital ownership, national media, Fear Free leadership, and her current role as CEO of the Veterinary Angel Network — this episode goes beyond accomplishments and into the inner work behind them. Together, Brianna and Natalie explore what it means to build a life that actually feels good, how to recognize when you’ve outgrown old versions of yourself, and why vulnerability, boundaries, and asking for help are essential leadership skills. This episode is an invitation to reflect, let go of what no longer serves you, and choose the “intentional yes” — in your career, relationships, and life. If you’re feeling successful on paper but misaligned inside, this conversation is for you.  🧠 What We Talk About Finding your “why” and building a life around it Letting go of roles, identities, and expectations that no longer fit Why success without alignment leads to burnout Vulnerability as a leadership strength, not a weakness Learning how — and when — to ask for help Building real friendships and meaningful connection Creating boundaries that protect your energy and values Choosing the intentional yes instead of living by default  🎧 Why This Episode Matters This conversation sets the tone for 2026: Less hustle. More intention. More honesty. More joy. It’s about choosing people, choosing yourself, and choosing a life that aligns with who you are becoming — not who you used to be.  📣 Share This Episode If this episode resonated with you and someone came to mind while listening, consider sharing it with them. Sometimes the most meaningful conversations are the ones we pass along.  👩‍⚕️ About Dr. Natalie Marks Dr. Natalie Marks is one of the most accomplished veterinarians in the profession. She is a former hospital owner, nationally recognized award recipient, international media contributor, Fear Free leader, and CEO of the Veterinary Angel Network (VANE). Through her work, she continues to shape the future of veterinary medicine by supporting innovation, leadership, and intentional career paths. Dr. Marks Linkedin https://www.linkedin.com/in/natalie-marks-schneiderman-dvm-cvj-ccfp-elite-ffcp-v-54b0429a/ VANE https://vane.vet MI:RNA https://mirna-diagnostics.com/en  🔔 Stay Connected If you enjoyed this episode, follow or subscribe to Choose People Love Pets so you don’t miss future conversations focused on people-first leadership, culture, and building careers — and lives — that truly matter. Follow for more:  FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠  

In this conversation, Brianna and Phoebe discuss the challenges of asking for help in the veterinary field, emphasizing the importance of creating a culture of support and psychological safety. They explore the reasons behind the hesitation to seek assistance, such as fear of burdening others and past negative experiences. The discussion includes practical strategies for encouraging help-seeking behavior, recognizing signs of overwhelm, and the role of leadership in fostering a supportive environment. The conversation concludes with a focus on the benefits of collaboration and the need to normalize asking for help to combat burnout and improve patient care. Takeaways Asking for help is essential for mental health. Hesitation to ask for help often leads to burnout. Creating a culture of support is crucial in veterinary practices. Leaders should model help-seeking behavior. Recognizing signs of overwhelm can prevent burnout. Normalizing asking for help improves team dynamics. Collaboration enhances patient care and team morale. Past experiences can hinder help-seeking behavior. Practical strategies can encourage team members to ask for help. Leadership plays a vital role in fostering a supportive environment. Follow for more:  FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠  

In this conversation, Suzanne Thomas shares her unconventional journey from retail management to becoming a leader and advocate in veterinary medicine. She discusses the importance of building trust within teams, empowering technicians, and the challenges faced in veterinary leadership. Suzanne emphasizes the need for effective communication, continuous learning, and the significance of advocacy for the veterinary profession. Her experiences highlight the critical role of leadership in creating high-performing teams and addressing issues like burnout and underutilization of technicians. In this conversation, Brianna Armstrong and Suzanne Thomas discuss the critical aspects of leadership within veterinary teams, emphasizing the importance of trust, psychological safety, and effective communication. They explore how enhancing team productivity can lead to increased revenue and the necessity of creating a supportive work environment. The dialogue also touches on the dynamics between corporate and private practices, the value of recognizing team members, and the need for a cultural shift in veterinary medicine to improve retention and job satisfaction. Suzanne's Linkedin: https://www.linkedin.com/in/suzannethomaslvt/ Susanne's Book: From Competent to Capable: Redefining Success Through Technician Utilization and Team Empowerment (To purchase: https://a.co/d/eW8V9y8 ) Leading Veterinary Teams: https://www.lvt.vet/ Book recommendation: The Five Dysfunctions Of A Team by Patrick Lencioni Follow for more:  FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠  

What does it really take to build a high-growth, high-culture veterinary hospital in a post-COVID world?While most practices have been navigating a slowdown in visit volume, difficulty hiring veterinarians, rising labor costs, and increasing barriers to access-to-care, Dr. Alex Robb has done the opposite.Goodheart Cherry Creek went from a brand-new practice to more than $6.8 million in revenue by year four — all during a time when many hospitals were reporting reduced demand and shrinking margins.In today’s episode, we dig into the operational discipline, leadership mindset, and people-first philosophy that fueled rapid, sustainable growth despite the industry-wide headwinds. This isn’t theory — it’s a blueprint for anyone opening a hospital or scaling one in a challenging market.🎙️ About the Guest Dr. Alex Robb is the Founding Veterinarian and Medical Director of Goodheart Cherry Creek (Denver, CO), part of the Goodheart Animal Health Group. Known for his people-first leadership style, operational clarity, and commitment to culture, Alex has built one of the fastest-growing hospitals in the region. 🔥 In This Episode We Cover:🏥 Building a Fast-Growing Practice From the Ground Up How Goodheart Cherry Creek hit $2M in year one, $4M in year two, and is now projected to close year four at $6.8M Why visibility, brand recognition, and market awareness matter more than people think What Alex learned launching in Denver — a competitive, fast-growing, urban market 👥 Hiring Ahead of Demand Why hiring “too early” is actually the key to growing fast Understanding support staff labor cost as an investment, not a liability How to choose the right people early in the journey — team members who can grow with the practice The values and “deal breakers” Alex looks for in every hire and every partnership 🌱 Culture as a Growth Strategy The virtuous cycle: how happy teams → happy clients → exponential growth Why operational clarity, organization, and emotional consistency matter in the lobby as much as in treatment Creating an environment where team members feel like it’s their practice too Building resilience and positivity into the day-to-day workflow 🗣️ Communication + Psychological Safety How Alex creates a culture where the team can give “hard feedback” safely Why great organizations don’t avoid problems — they address them openly How to lead through disagreement in a way that builds trust instead of breaking it The importance of being able to challenge each other respectfully (partners, leaders, team) 📉 Avoiding the Complacency Trap Why strong revenue can blind leaders to weak spots The mindset that keeps a hospital improving long after the initial growth curve Staying curious, hungry, and humble even when everything looks “successful” from the outside 📈 What Practice Owners Can Apply Today How to analyze your local market (visibility, competition, demographics) When to invest in labor and when to optimize labor Grounding growth strategies in simple, human principles The importance of being obsessed — in a healthy way — with making things better Dr. Alex Robb Linkedin: https://www.linkedin.com/in/alex-robb/ Dr. Robb's Goodheart Hospital: https://goodheartcherrycreek.com/ Follow for more:   FB: ⁠⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠⁠   IG: ⁠⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠⁠   LI: ⁠⁠https://www.linkedin.com/company/choose-people-love-pets/⁠⁠   

In this episode, Dr. Brianna Armstrong and Phoebe cut to the heart of one of the most pivotal decisions in veterinary leadership: who you hire. From “nice enough” candidates to glaring red flags during working interviews, this conversation dives into the standards, instincts, and cultural expectations that shape high-performing hospitals.Dr. Armstrong shares real stories from the hiring trenches—showing up to interviews in yoga pants, checking phones during working interviews, and team members wanting to hire someone who was simply “nice enough.” These moments reveal a deeper truth: your team deserves more, your clients expect more, and your culture depends on more.This episode challenges leaders to raise the bar, trust their instincts, and protect the culture they’re building—because hiring isn’t just filling a role. It’s choosing the future of your hospital.Key Takeaways“Nice enough” is not the standard. Hiring should feel like a hell yes, not a shrug.Professionalism matters. How a candidate shows up tells you exactly how they’ll show up for clients.Red flags in interviews don’t improve on the job. Trust what you see.Client experience begins with your team. Veterinary medicine is a customer-service-first industry.Hiring is culture protection. Every yes or no shapes morale, performance, and client trust.Leadership requires decisiveness. Trust your gut—and don’t apologize for having high expectations.Follow for more:  FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠  

In this episode, Dr. Brianna Armstrong sits down with Dr. Stacee Santi Longfellow — veterinarian, entrepreneur, and author of Stop Acting Like a Girl. Stacee’s book challenges women (and anyone who’s ever struggled to advocate for themselves) to unlearn the habits of people-pleasing, perfectionism, and playing small — and to start asking for what they really deserve. Together, they explore the pivotal moments that shaped Stacee’s leadership journey — from running her own veterinary hospital to founding and successfully exiting her tech company, Vet2Pet. The conversation dives deep into what it takes to build confidence, lead with compassion, and create psychologically safe workplaces where people can truly thrive. Buy Dr. Santi's book: https://www.amazon.com/dp/B0DMKNQQTQ In this episode: The story that inspired her book Stop Acting Like a Girl How to advocate for yourself and ask for what you deserve The power of pause in negotiation and communication Balancing empathy and accountability as a leader Creating a workplace culture rooted in psychological safety Why being “too much” might actually be your greatest strength Quote worth Repeating:  “You can’t be afraid to ask for what you want. Maybe you are a little too much — and maybe that’s exactly what the world needs.” — Dr. Stacee Santi Longfellow Mentioned in this episode: Stop Acting Like a Girl by Dr. Stacee Santi Longfellow Radical Candor podcast by Kim Scott The Midnight Library by Matt Haig Thinking in Bets by Annie Duke Find Stacee:  LinkedIn: https://www.linkedin.com/in/stacee-santi/ Instagram: https://www.instagram.com/everydaywonderwomenpodcast/ Amazon "Stop Acting Like a Girl": https://www.amazon.com/dp/B0DMKNQQTQ Follow CPLP for more: FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr LI: https://www.linkedin.com/company/choose-people-love-pets/ 

From cleaning kennels to owning thriving practices, from corporate buyouts to a doctoral dissertation on burnout — Dr. Gershon “Dr. G” Alaluf has lived nearly every chapter veterinary medicine has to offer. In this honest, unfiltered conversation, Dr. G opens up about what he’s learned from three decades in practice and why he believes the future of the profession depends on who we let in — and how we lead once they’re here.He and Dr. Armstrong talk about:Why selling to corporate was the biggest regret of his careerHow profit-sharing, mentorship, and trust transformed his hospital cultureThe roots of burnout and why emotional intelligence may matter more than GPAWhy “work-life balance” misses the point — and what veterinarians actually needHow transformational leadership can rebuild the heart of vet medWhat needs to change in vet school admissions and educationThe “irreplaceable truths” about connection, culture, and fulfillment in practiceThis episode is part reflection, part call to action — and a reminder that veterinary medicine can (and must) evolve to protect the people who make it possible.Listen if you:🐾 Lead a team or aspire to🐾 Are questioning burnout🐾 Believe culture and leadership can change the future of vet medLinks: Dr. G Linkedin - Dr. G's Burn out/Culture Survey - https://pepperdine.qualtrics.com/jfe/form/SV_8AGfyy9T47JG4dMFollow for more: FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr LI: https://www.linkedin.com/company/choose-people-love-pets/ 

From starting as a veterinary assistant with no experience to becoming Director of Operations at Hound and helping launch Home Love, Christian Coleman proves there’s no ceiling for veterinary technicians. His journey is a story of taking leaps of faith, finding mentors, leading with curiosity, and learning to give yourself grace along the way.In this episode, Dr. Brianna Armstrong and Christian talk about the realities of leadership, imposter syndrome, career growth, and the power of curiosity in building strong teams. If you’ve ever wondered what’s possible for your career beyond the floor, Christian’s story will inspire you to take that next step.“Leadership isn’t a title — it’s how you show up for people.” — Christian Coleman“Give yourself grace. You’re going to make mistakes, but that’s part of leading.” — Brianna Armstrong“You don’t have to be in a leadership position to make a difference.” — Christian ColemanPractice Interview Questions:What drives you in vet med?Why and what are you looking for in your new role?Can you provide me with an example of how you handled a difficult (client) situation? How did you turn it around?How do you contribute to a positive work culture?What would you do if you noticed a coworker making a mistake in patient care?Describe a time you had to adapt quickly to an unexpected situation at work.How would you describe a good leader/mentor?Have you ever had a leadership or mentorship experience? How do you stand out as a leader? What’s your leadership style?What’s your strategy for handling constructive criticism?Chrisitan's Linkedin: https://www.linkedin.com/in/christian-coleman-703735203/Homelove: www.homelove.com Hound: www.hound.vetFollow for more: FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr LI: https://www.linkedin.com/company/choose-people-love-pets/ 💬 Memorable Quotes:

In this conversation, Dr. Ivan Zak shares his remarkable journey from veterinary school to becoming an entrepreneur in the veterinary field. He discusses the challenges he faced while building a diagnostic lab in Russia, the importance of partnerships, and the significant issue of burnout in the veterinary profession. Ivan emphasizes the need for setting goals to maintain career satisfaction and shares insights from his research on burnout among veterinarians and technicians. He advocates for creating supportive environments to help professionals thrive in their careers. In this engaging conversation, Drs. Ivan Zak and Brianna Armstrong explore the concept of flow state, the importance of setting goals and having a purpose, and the challenges of entrepreneurship. They discuss the role of leadership in shaping organizational culture and preventing burnout, as well as the innovative approach of Galaxy Vets towards employee ownership. The discussion emphasizes the need for transparency, understanding financials, and creating a supportive environment to foster a positive workplace culture in the veterinary profession. Dr. Zak's Linkedin: https://www.linkedin.com/in/dr-ivan-zak/   Book Recommendations in this episode:  - The Great Game of Business by Jack Stack - Stealing Fire by Jamie Wheal and Steven Kotler - Drive by Daniel Pink   Galaxy Vets:  https://www.linkedin.com/company/galaxyvets/ https://www.instagram.com/galaxyvets/ https://www.facebook.com/galaxyvets https://www.youtube.com/channel/UC_OP_HEP8VIlv_aW34fvAFw   Burnout research:  https://galaxyvets.com/the-emotional-toll-of-financial-stress-work-environment-and-euthanasia/ https://galaxyvets.com/learning-center/eliminate-these-six-burnout-triggers-from-your-veterinary-hospital/ https://vetintegrations.com/insights/burnout2021/ Serenity Vet Study: The survey is now closed, and we are currently analyzing the data, but here is the page where people can sign up to receive the report: https://serenity.vet/burnout-study-among-relief-locum-veterinarians/. Correlation between burnout and economic euthanasia - the more of those a clinician performs, the more burnout tends to spike. Here is Dr. Zak's report: https://galaxyvets.com/the-emotional-toll-of-financial-stress-work-environment-and-euthanasia/.   Webinars:  https://galaxyvets.com/webinars/ https://vetintegrations.com/events/   Some of Dr. Zak's articles https://todaysveterinarybusiness.com/authors/ivan-zak-dvm-mba/ https://news.vin.com/default.aspx?pid=210&Id=11545511&f5=1 https://www.entrepreneur.com/author/ivan-zak Follow for more:  FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d  IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr  LI: https://www.linkedin.com/company/choose-people-love-pets/ 

In this conversation, Dr. Mark Massaro shares his unique journey through veterinary medicine, highlighting the intersection of technology and mental health. He discusses the pressures of family legacy, the challenges faced during veterinary school and internships, and the impact of COVID-19 on the profession. Mark emphasizes the importance of mentorship for new graduates and the need for balance between clinical practice and technology. His candid reflections on mental health struggles resonate with many in the veterinary community, offering insights into overcoming personal challenges and finding purpose in a rapidly evolving field. In this conversation, Dr. Mark Massaro shares his transformative journey from being a veterinarian to finding fulfillment as a veterinary technician. He discusses the challenges he faced in the veterinary industry, including mental health struggles and the impact of technology on veterinary practices. Mark emphasizes the importance of community support, the value of non-clinical careers, and the need to embrace change in the profession. His story serves as an inspiration for those navigating similar paths, highlighting that success can be redefined and that there are many ways to contribute to the veterinary field. Contact Dr. Masarro:  linkedin: https://www.linkedin.com/in/markmassarodvm/   NCVC: https://www.linkedin.com/company/ncvc-nonclinicalveterinarycareers/ Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com  Follow for more:  FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d  IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr  LI: https://www.linkedin.com/company/choose-people-love-pets/ 

In this insightful episode, we delve into the transformative power of mentorship in veterinary medicine with Dr. Dani Rabwin, founder of Ready, Vet, Go. Discover how a simple Zoom call evolved into a national mentorship program, reshaping the future of veterinary practice. Dr. Rabwin shares her journey from associate vet to entrepreneur, highlighting the challenges and triumphs of building a business while still in practice. Explore why true mentorship extends beyond medicine, focusing on confidence, connection, and culture. Join us for an inspiring conversation on what it truly means to love practicing veterinary medicine. Key Takeaways: Mentorship is crucial for bridging the gap between academic learning and real-world practice. True mentorship involves more than just medical guidance; it includes emotional and professional support. Building a supportive community can significantly enhance the veterinary profession. Visit https://readyvetgo.co/  to learn more about the mentorship programs available. Connect with Dr. Dani Rabwin on social media @ReadyVetGo or Linkedin (https://www.linkedin.com/in/dani-rabwin-dvm-18034b217/)  for more insights and updates. Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com  Follow for more:  FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d  IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr  LI: https://www.linkedin.com/company/choose-people-love-pets/ 

In this conversation, Dr. Ira Gordon shares his journey from being a veterinary student to becoming an entrepreneur with the creation of Vet Prep. He discusses the challenges and successes of building a business in the veterinary education space, the importance of partnerships, and the lessons learned from both successes and failures. Ira also highlights the significance of word-of-mouth marketing and the need for innovation in the animal health industry. In this conversation, Dr. Gordon discusses the challenges and rewards of balancing family life with entrepreneurship in veterinary medicine. He emphasizes the importance of clinic culture and collaboration among veterinary professionals, particularly in the field of oncology. Dr. Gordon shares insights from his experiences in locum work and the transition from private practice, highlighting the influence of his parents and early experiences in shaping his career. He concludes with advice for aspiring veterinarians, encouraging them to embrace their interests and celebrate their milestones. Chapters 00:00 The Birth of Vet Prep 01:58 Navigating Uncertainty in Entrepreneurship 04:54 From Idea to Product Development 09:40 The Growth of Vet Prep 13:12 Marketing Strategies and Word of Mouth 15:01 Content Development and Sourcing Questions 16:38 Balancing Internships and Entrepreneurship 19:25 Finding Joy in the Journey 26:30 The Value of Partnerships in Business 29:31 Navigating Partnerships: The Marriage Analogy 31:47 The Idea Competition: Fostering Innovation in Veterinary Medicine 34:56 Veterinary Angel Network: Supporting Entrepreneurs in Animal Health 37:58 Starting Hospitals vs. Product-Based Companies: A Comparative Analysis 40:55 Work-Life Balance: Juggling Family and Entrepreneurship 49:05 The Importance of Culture in Veterinary Practices 54:09 The Future of Veterinary Oncology: Innovations and AI 57:49 Nutritional Management in Veterinary Oncology 58:35 The Importance of Collaboration in Veterinary Medicine 01:00:15 Embracing Transparency and Admitting Mistakes 01:02:13 Learning from Clinical Mistakes 01:08:00 Fostering a Culture of Transparency 01:09:31 Exploring Locum Work in Veterinary Oncology 01:15:14 Transitioning from Private Practice to Locum Work 01:20:50 Influences and Inspirations in Veterinary Medicine 01:24:59 Advice for Aspiring Veterinary Professionals

In this conversation, Dr. Jennifer Welser shares her journey from a practicing ophthalmologist to a transformative leader in veterinary medicine. She discusses her role at Arista Advanced Pet Care, where she empowers veterinarians to become business owners and emphasizes the importance of communication, coaching, and technology in veterinary care. Dr. Welser also reflects on her experiences in corporate leadership at Mars Veterinary Health and the challenges and rewards of navigating the veterinary profession. In this conversation, Jennifer Welser discusses her journey in veterinary medicine, emphasizing the importance of relationships, the vision for her company Arista, and the integration of technology in veterinary practices. She shares insights on the evolving landscape of veterinary ownership and the future of specialists, while also highlighting the significance of innovation and entrepreneurship in the field. The discussion reflects on personal growth, leadership, and the balance between professional responsibilities and personal fulfillment. Chapters 00:00 From Practice to Leadership: A Journey in Veterinary Medicine 07:06 The Impact of Ownership on Veterinary Professionals 13:37 Selecting the Right Veterinarians for Leadership Roles 21:18 Navigating the C-Suite: Communicating in a Non-Veterinary World 30:03 Navigating Challenges in the Veterinary Industry 36:17 Transitioning to Leadership Roles in Veterinary Medicine 36:44 New Chapter 42:25 Building Connections and Relationships in Veterinary Leadership 44:00 The Vision and Model of Arista Veterinary Group 49:38 Innovative Leadership and Ownership Models in Veterinary Practices 58:01 Optimizing Workflow in Veterinary Care 01:03:34 Understanding Client Goals in Veterinary Medicine 01:09:46 Innovative Ideas and Inventions in Veterinary Practice 01:16:11 Balancing Multiple Ventures and Finding Joy 01:21:40 Embracing Your Voice in Veterinary Medicine 01:23:15 DVM Off Script Closer.mp3 Arista Advanced Pet Care: https://aristapetcare.com/  Instinct: https://instinct.vet/  Jennifer Welser Linkedin: https://www.linkedin.com/in/jenniferwelser-dvm-dacvo/  Jennifer's Bed and Breakfast: https://www.bakerbayretreat.com/ Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com  Follow for more:  FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d  IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr  LI: https://www.linkedin.com/company/choose-people-love-pets/ 

Can artificial intelligence actually help you hire better people? In this episode of Choose People Love Pets, Brianna and Phoebe pull back the curtain on how they’re combining gut instinct, value-driven interview questions, and AI tools like ChatGPT to make smarter, more aligned hiring decisions in their veterinary hospital. From evaluating resumes to catching red flags in interviews, they share the exact questions they ask, how they involve their team in the process, and the surprising ways AI has helped them hire for culture, not just credentials. You’ll laugh (cutoff butt shorts at an interview?), you’ll learn, and you’ll probably leave wanting to rewrite your interview guide. Takeaways Setting clear expectations is crucial in the hiring process. Identifying red flags can prevent future issues in team dynamics. Resumes should be evaluated for presentation and experience. Cultural fit is as important as skills and experience. Behavioral questions can reveal a candidate's true character. Curiosity in candidates indicates genuine interest in the role. Hiring slow and firing fast helps maintain a positive culture. Proactive communication is key to a successful team environment. Candidates should demonstrate accountability and teamwork. Reflecting on past interview experiences can improve future hiring practices. Epsisode References:  Resumes & Team Appreciation (Spotify: https://open.spotify.com/episode/4bwguh7E3Ut65VNN1wCUub?si=yHLxYjD0RHOi79VaKlirPA) DVM Off Script: Dr. Jill Clark (Spotify: https://open.spotify.com/episode/1MAFB23SQ4M2cEX44Gvag1?si=b9MYQP0rQzaDFdXixMP0MA) Chapters 00:00 Introduction to Interviewing Red Flags 02:38 Pre-Interview Considerations 13:37 Evaluating Resumes 16:52 Interview Techniques for Cultural Fit 21:25 Red Flags in Candidate Responses 23:42 The Importance of Team Dynamics in Hiring 28:53 Green Flags in Interviews Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com  Follow for more:  FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d  IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr  LI: https://www.linkedin.com/company/choose-people-love-pets/ 

In this episode of Choose People Love Pets, host Brianna Armstrong interviews Dr. Jack Murray, a recent veterinary graduate who has successfully navigated a non-traditional career path. Dr. Murray shares his journey of paying off student loans in just 10 months, launching a luxury dog crate company, and providing in-home euthanasia services. The conversation explores themes of entrepreneurship, emotional resilience in veterinary practice, and the importance of supportive relationships. Dr. Murray emphasizes the need for veterinarians to challenge traditional career paths and pursue what truly brings them joy and fulfillment. Dr. Jack Murray LinkedIn: https://www.linkedin.com/in/jack-murray-3b2303237/ Murray Kennel Company: https://murraykennelcompany.com/password  Follow for more:  FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d  IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr  LI: https://www.linkedin.com/company/choose-people-love-pets/  Chapters 00:00 Introduction to Dr. Jack Murray's Journey 02:51 Pursuing Dreams and Passion Projects 05:29 Navigating Emotional Well-being in Veterinary Medicine 08:33 Exploring Non-Traditional Veterinary Paths 11:39 The Gratitude of In-Home Euthanasia 14:21 Balancing Work and Life as a Relief Veterinarian 17:05 Transitioning from General Practice to Relief Work 19:58 Building Confidence in Veterinary Practice 23:04 Financial Strategies for New Graduates 25:56 The Importance of Mentorship and Support 28:55 Launching the Murray Kettle Company 32:21 From Idea to Prototype 39:06 Navigating the Challenges of Entrepreneurship 45:11 Embracing Change and Overcoming Fear 50:05 Financial Freedom and Smart Investments 01:04:13 Redefining Success in Veterinary Medicine

In this episode of Choose People Love Pets, Brianna Armstrong, DVM, and Phoebe Valdez, hospital manager and mom, unpack the tricky—but vital—question: How do you know when a team member’s behavior needs to be addressed? They explore: The difference between a bad day and a behavior pattern The importance of early conversations and how to avoid big issues later How to spot red flags like impact on clients, team morale, and culture What to do when multiple people are reporting a concern The value of feedback that leads with care, curiosity, and clarity You’ll hear practical strategies, personal experiences, and a “leadership insider challenge” at the end to help you take action in your hospital this week. 🔍 Key Takeaways: One time = mistake. Two times = message. Three times = pattern. Check your gut—if it’s keeping you up at night, it’s time to talk. Feedback should never be shameful; it should be intentional, compassionate, and values-based. Addressing small things early builds trust and prevents burnout. 💡 Leadership Challenge: What’s something you’ve been tolerating that needs a conversation? Go have it. Follow for more:  FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d  IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr  LI: https://www.linkedin.com/company/choose-people-love-pets/ 

Dr. Jill Clark is on a mission — not to maintain the status quo, but to revolutionize veterinary medicine. In this episode, she shares her winding path from the film industry to founding Ignite, why she’s fiercely dedicated to elevating veterinary receptionists, and how she’s learned to lead with honesty, integrity, and courage. We talk about: The “frozen chicken” moment that launched her vet med career Why CSRs deserve education, recognition, and investment How to fire with compassion — and why it matters Creating cultures where people stay, grow, and thrive The power of magical moments in client experience This episode is packed with wisdom for anyone who cares about leadership, culture, and doing vet med better. Chapters 00:00 Introduction and Personal Connections 03:05 Mission and Revolution in Veterinary Medicine 05:59 Elevating Veterinary Receptionists 09:02 The Importance of Education in Veterinary Practices 12:01 Career Path and Transition to Veterinary Medicine 21:05 Lessons from the Film Industry 28:02 Leadership and Accountability in Veterinary Medicine 35:11 The Importance of Honest Conversations 39:25 Building a Strong Team Culture 41:27 Hiring for Cultural Fit 46:11 Interviewing Strategies for Success 49:52 Creating Exceptional Client Experiences 01:04:54 The Journey of Building Ignite 01:15:46 Expanding Horizons: Innovative Learning Solutions 01:21:40 Setting Boundaries: Preventing Burnout in Veterinary Practice 01:26:18 Cultivating Culture: The Importance of Hiring 01:30:15 Navigating Leadership: The Art of Firing 01:36:02 Core Values: Building a Strong Team Culture Follow for more:  FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d  IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr  LI: https://www.linkedin.com/company/choose-people-love-pets/